2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation

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2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
ANNUAL
                                           REPORT

                                           2020

                           We inspire people to plant, nurture, and celebrate trees.
1   Arbor Day Foundation
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
TABLE OF CONTENTS
Message from the Chief Executive,
   Matt Harris.........................................................5

Board of Trustees....................................................6

Message from the Board Chair,
   Pat Covey............................................................7

             ARBOR DAY FOUNDATION
               PROGRAM UPDATES
Time for Trees® Initiative.................................... 8-9
Trees for America®......................................... 10-11
Replanting Our Forests.................................. 12-13
Tree City USA®............................................. 14-15
Community Tree Recovery™ ........................ 16-17
Rain Forest Rescue®....................................... 18-19
Energy-Saving Trees®
   & Community Canopy™........................... 20-21
Alliance for Community Trees™.................... 22-23
Tree Campus®................................................ 24-25
Celebrate Arbor Day...................................... 26-27
Arbor Day Farm®........................................... 28-29
#TeamTrees®.................................................. 30-31

Financial Report and Audit............................ 32-42
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
When we plant trees, we plant the
seeds of peace and the seeds of hope.
                           —Wangari Maathai
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
2019-2020 Annual Report   4
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
Dear Members and Friends,

As I reflect on this past year, I cannot help but   In the pages that follow, the story of the
be humbled. So much has been happening              Arbor Day Foundation’s unprecedented year
all around us, and yet our members and              unfolds. You will find an update on our
supporters have remained committed to the           Time for Trees® initiative, where I am happy
importance of the Arbor Day Foundation’s            to report that we reached our goal to inspire
mission. And the chorus of people dedicated         5 million tree planters two years ahead of
to using trees as a solution to global issues is    schedule. You will see the continued strength
growing — from YouTube stars to corporate           of longstanding programs as well as the
executives to school classrooms. Trees have         promise of new ones. You will also read about
again shown their ability to unite us this year.    the powerful #TeamTrees® movement that
They’ve proven particularly comforting as           inspired a new generation of tree planters.
many of us have sought peace and comfort
amid trees during the global pandemic.              None of this would be possible without the
                                                    dedication of Foundation members and
Together, we were able to plant trees at a          partners. Thanks to each of you, the important
historic level. This year more than 40 million      work of making our world greener and
trees were planted and distributed — the            healthier continues.
equivalent of planting New York City’s
Central Park every 6 hours for an entire            With deepest gratitude,
year. Those 40 million trees have the power
to provide us with the necessities of life for
generations to come, the power to create
change amid crisis.                                 Matt Harris
                                                    Chief Executive

                                                                      2019-2020 Annual Report   5
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
BOARD OF TRUSTEES

                   Danielle Crumrine   Mary Desjardins-Therrien   Susan Henricks    Ernesto Herrera      Mark Johnson
                    Pittsburgh, PA       Toronto, ON Canada         Omaha, NE      Mexico City, Mexico   Scottsdale, AZ

                    Denise Naguib          Robert Ruano           Crayton Webb       Leslie Weldon
                    Bethesda, MD          Coral Gables, FL          Dallas, TX     Upper Marlboro, MD

6   Arbor Day Foundation
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
Dear Members and Friends,

Resiliency has been at the forefront of         Throughout this annual report, you will
my mind lately. It is one of those traits       find evidence of this resiliency. Stories
about trees that I have always admired.         that reflect the consistent and inspiring
I am amazed by a tree’s ability to not          work of longstanding Arbor Day
only survive in less than ideal conditions,     Foundation programs. Updates on new
but then go on to thrive as it grows.           and exciting programs and initiatives
                                                that are reaching new partners and tree
In this way, the Arbor Day Foundation           planters. Financials that illustrate the
has much in common with the trees it is         strong foundation your loyal membership
dedicated to planting. In the face of all       has helped to build.
the adversity of this past year, and like the
giant redwoods that stand up against the        It has been an honor to step up to the
California fires, the Foundation stayed         role as chair of the Board of Trustees, and
strong — and found ways to thrive. Team         I am grateful to each of you for choosing
members came together to overcome the           to support a tree planting mission so
challenges of a global pandemic. They           close to my heart. Together, we can make
helped communities celebrate Arbor Day          tomorrow better through trees.
in new ways, supported planting partners
as they adapted to new strategies, and          Sincerely,
found ways to safely open Arbor Day
Farm to visitors looking for a respite
in nature. Foundation members and
supporters also stepped up to inspire
a new level of tree planting that will
provide the necessities of life for all         Pat Covey, Chair
people … for generations to come.               Board of Trustees

                                                               2019-2020 Annual Report   7
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
Time for Trees ® Initiative

8   Arbor Day Foundation
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
TREES ARE AN IMPORTANT PART
OF THE SOLUTION TO MANY
CRITICAL ISSUES FACING THE
PLANET AND HUMANKIND.
Trees provide the very necessities of life itself. They clean our air,
protect our drinking water, create healthy communities, and feed
the human soul. But these life necessities are threatened around
the globe.
                                                                         56,048,771
To address this, we launched an unprecedented undertaking:               trees have been planted in
the Time for Trees initiative. Our goals through this initiative         the past three years.
are to plant 100 million trees and inspire 5 million tree planters
to help carry our mission forward — all by 2022, the 150th
anniversary of Arbor Day and the 50th anniversary of the
Arbor Day Foundation.
                                                                         18 corporate partners joined the
                                                                         Evergreen Alliance, making a long-term
                                                                         commitment to help us reach our goals.
The 100 million trees will be planted in forests and communities
throughout the U.S. and around the world. We will be restoring
                                                                         Bank of America          Mary Kay
forests affected by wildfires and other natural disasters,
                                                                         Bass Pro Shops           Oncor
distributing trees to those eager to plant in their own yards, and
                                                                         Brambles | CHEP          Procter & Gamble
establishing better urban tree cover so all residents can enjoy the
                                                                         Church & Dwight          PwC
benefits. And along the way, we are working to inspire new tree
                                                                         Exelon                   Target
planters of all ages to spread the positive impact even further.
                                                                         FedEx                    TD Bank
                                                                         The Hershey Company      UPS
Since the public launch of the initiative in March of 2019,
                                                                         International Paper      Verizon
we have seen tremendous interest in the incredible potential
                                                                         Marriott International   Wyndham Destinations
of trees. Tree planting partners, corporate partners, social media
influencers, and members alike are rallying together with us
to create transformational change through the scale of these
extraordinary goals. And we’re encouraged that more than
5 million tree planters have participated, surpassing our goal
two years early.

If ever there was a time to plant trees, now is that time.

We are inspired by the momentum the Time for Trees initiative
has gained. Together, we are building a better tomorrow …
through trees.

                                                                         5,852,132
                                                                         tree planters have been inspired
                                                                         in the past three years.

                                                                                    2019-2020 Annual Report   9
2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
Trees for America®

10   Arbor Day Foundation
MEMBERS PLANT MILLIONS
OF TREES TO PROVIDE THE VERY
NECESSITIES OF LIFE IN THEIR
COMMUNITIES AND ACROSS
THE COUNTRY.                                                                           Active members
                                                                                       in 59 states, territories, and military bases
Trees are being planted in neighborhoods throughout the
                                                                                       as well as 38 additional countries.
U.S. through the Trees for America program — providing
critical benefits such as clean air and water, better stormwater
management, natural beauty, and lower urban temperatures. Trees
are also being planted on farms and ranches, protecting soil and
water resources as well as creating new habitat for wildlife.

Every year the Foundation’s members — and potential new
members — are invited to receive 10 free trees through this
program. Each of these trees is directly fulfilling our mission.
And collectively, our members received nearly 3.7 million trees
to plant in their yards and neighborhoods this year. This work is
critical to building healthy communities and inspiring others to
become tree planters.

And these trees will make a tremendous impact. As they grow,                           3,697,130 membership
they are estimated to remove nearly 21,400 tons of chemical air                        trees distributed this year.
pollution, filter nearly 586 tons of particulate matter, sequester
more than 268,000 metric tons of carbon, and intercept more than
262 million cubic meters of what would be wasted water runoff.*

The Arbor Day Foundation is proud to be the largest nonprofit
membership organization dedicated to planting trees. And we are
humbled that more than 1 million members, donors, and partners
share in our commitment to forests, communities, and people.

                                                                                       Of more than   700,000
                                                                                       members, 504,250 also chose to
                                                                                       support the planting of 6,116,822
*U.S. Forest Service analysis based on native-species trees planted in Pennsylvania
                                                                                       trees in forests across the globe.
 with a 97% annual survival rate, 3% mortality every year, for 100 years.

                                                                                                2019-2020 Annual Report     11
PHOTO CREDIT: TREES FOR THE FUTURE – SENEGAL

             Replanting Our Forests

12   Arbor Day Foundation
GENERATIONS PAST CARED FOR
OUR FORESTS, PRESERVING
THEM AS OUR HERITAGE. THE
CONSERVATION OF THESE
FORESTS WILL BE OUR LEGACY
FOR THE FUTURE.
Our forests are woven into the fabric of our lives, providing the very
necessities we need to not only survive but thrive — clean air, healthy
drinking water, a tolerable climate, and so much more. But these
majestic lands are threatened by insects, disease, and devastating
wildfires. We are thankful for our dedicated Foundation members,          More than 108 million
corporate sponsors, and partners who continue to respond to the           trees have been planted since 1990 in
need for replanting.                                                      forests across the globe.

This year, the Foundation planted more than 21 million trees in
forests through partnerships with the U.S. Forest Service, the
National Association of State Foresters, and international partners.

Some reforestation work we support is ongoing, spanning several
years due to the critical need for trees. One such project is in
Oregon’s Willamette River Basin, home to two-thirds of the state’s
population. The newly planted trees made possible by Foundation
members and partners will not only protect the watershed supplying
area residents with drinking water but also improve conditions in the
waterways that endangered Chinook salmon rely on for spawning.
And stronger populations of these salmon swimming back to the             This year’s
ocean mean a more stable food source for critically endangered            reforestation efforts spanned
Southern Resident orcas.                                                  30 states and 33 countries.

Our replanting efforts have also spread to every continent except
Antarctica. A new partnership with Trees for the Future in Senegal is
one example of this growth, as we work with farmers throughout the
Fatick and Kaffrine regions to plant 1 million trees that will create
forest gardens. A variety of fruit and nut trees are being planted to
help restore native landscapes while improving food security and the
livelihoods of families in rural communities.

The generosity of supporters and on-the-ground-partners has made
it possible for our replanting efforts to continue year after year,
revitalizing important forestland for generations to come.

                                                                          98 individual
                                                                          reforestation projects were supported
                                                                          by our members, donors, and partners.

                                                                                 2019-2020 Annual Report   13
SIOUX FALLS, SD – 40 -YEAR TREE CITY USA

                                    Tree City USA®

14      Arbor Day Foundation
TREE CITIES OF THE WORLD
WITH THE BENEFITS OF                                                    With the successful Tree City USA
STRONG AND SUSTAINABLE                                                  program as a guide, the Foundation
                                                                        partnered with the UN Food and
URBAN FORESTRY PROGRAMS,                                                Agriculture Organization to
COMMUNITIES CAN THRIVE.                                                 expand our dedication to urban
                                                                        forestry internationally. The new
The Tree City USA program has strengthened and sustained urban          Tree Cities of the World program
forests across the country thanks to support of Foundation members      recognizes cities and towns around
                                                                        the globe committed to ensuring
and partners. From the Gulf of Alaska to the Gulf Coast, nearly 155
                                                                        that their urban forests and trees
million Americans are living in Tree City USA towns and cities that
                                                                        are properly maintained, sustainably
pay particular attention to tree planting, management, and care.
                                                                        managed, and duly celebrated. In its
                                                                        first year, 68 cities in 17 countries
As a result, these communities enjoy profound environmental             received recognition.
and community benefits, including lower urban temperatures,
cleaner air and water, increased property values, lower energy bills,
neighborhood beauty, and civic pride. The program has been the
foundation for city forestry management, and its impact is deep and
far-reaching.

One community committed to its trees is Boise, Idaho. With both
Tree City USA and Tree Cities of the World recognition, this
community has formulated a long-term plan to plant 100,000 trees
in the next 10 years, many on private land. The city has partnered
with the local Treasure Valley Canopy Network to put the plan into
action — increasing tree canopy, improving the environment, and
combating the negative effects of climate change.

In addition to proponents in the city’s Parks and Recreation            3,538           communities (home to
department, this initiative has gotten strong support from the Boise    nearly 155 million people) received Tree
City Council. “These trees will provide shade and comfort and           City USA designation this year.
support clean air and energy conservation for generations to come,”
said City Council President Elaine Clegg.

In its 44th year, the Tree City USA program is still going strong.
As a sign of its vitality, 89 communities applied for and received
Tree City USA recognition for the very first time this year.

Tree City USA is the framework for urban forests across the country.
Thanks to our members and partners, the program’s impact is broad
and enduring. Within the support of this framework, additional city
foresters and arborists are hired, city budgets include worthwhile
investments in trees, and millions of Americans are taking pride in
community improvement.
                                                                        95.42% of last year’s Tree
                                                                        City USA communities applied for
                                                                        recertification this year.

                                                                                2019-2020 Annual Report    15
Community Tree Recovery   TM

16   Arbor Day Foundation
IN THE WAKE OF NATURAL
DISASTERS, NEW TREES
BRING HOPE AND HEALING TO
COMMUNITIES BEGINNING TO
REBUILD.
Trees play a vital role in our communities. So when natural disasters
strike, the loss of trees can be devastating. Damaged buildings and
homes are often covered by insurance — but not the trees. The
Community Tree Recovery program was created out of the great                5.3 million             trees distributed
need to replace trees following natural disasters.                          since the program began in 2005.

Through this program, residents who lost trees in major disasters
caused by wildfires, floods, hurricanes, tornadoes, and insects can
receive free trees to plant in their yards. This work is critical for re-
establishing neighborhood trees ... as well as a sense of community.

The Arbor Day Foundation works with local partners on the ground
to help organize events and to make sure we’re delivering the trees at
a time when the community is ready to replant.

Nearly 5.3 million trees have been distributed through the program
since its beginning. This year, 36 active campaigns were held in 11
states as well as Haiti, the Dominican Republic, and Burundi. The
Coffey Park area of Santa Rosa, California, was one of the many
communities supported through the program. With the pandemic                121 distribution and planting events
preventing the planned tree distribution, the event was reworked into       were held for this year’s campaigns.
a tree planting. A local landscaper was contracted, and the trees were
planted along the street where requested. Nina, one of the residents
who received a tree, said, “The trees will be one step closer to making
it home again.”

The beauty of this program is that, time and time again, we bear
witness to the power of trees. They are a sign of life and a vibrant
step toward recovery for entire communities.

                                                                            106,155 trees were
                                                                            planted and distributed to community
                                                                            members at those events.

                                                                                    2019-2020 Annual Report   17
Rain Forest Rescue®

18   Arbor Day Foundation
THE FOUNDATION IS WORKING
WITH COMMUNITIES AND FAMILIES
TO PRESERVE AND RESTORE
TROPICAL RAIN FORESTS AND
BUILD BETTER LIVES FOR THE
                                                                            239,547 pounds
PEOPLE LIVING THERE.                                                        of shade-grown Arbor Day® Coffee were
                                                                            sourced from Colombia, Nicaragua, Peru,
Saving the Earth’s rain forests is a core conservation challenge. The       and Honduras this year.
Arbor Day Foundation’s Rain Forest Rescue program is working
with on-location partners on large-scale tree planting, preservation,
and recovery.

An example of this is our ongoing work in the Yucatan Peninsula of
Mexico. Education for local farmers remains paramount, so they can
develop better farming practices that are not only beneficial to the
forest but to the efficiency of their operations as well. Through the
support of Foundation members and partners, the Kaxil Kiuic tree
nursery continues to thrive and provide trees for farmers looking to
put newly learned agroforestry practices into action. In addition to
ensuring that new trees are being planted, the nursery also helps with
ongoing care for the trees.

The Rain Forest Rescue program is also at work in Santa Elena,
Honduras. The rain forest here has faced much adversity, most
                                                                            1,041,366 trees were
                                                                            planted in rain forests this year.
recently due to southern pine beetles. The Foundation is not only
working with local coffee producers to purchase their organic, shade-
grown coffee, we are also supporting two local nurseries helping to
restore the forest canopy. In addition to trees, these nurseries are also
providing employment and skills development for residents.

With the help of our members and partners, the Rain Forest Rescue
program has helped to ensure that the trees — and those who care
for them — continue to thrive.

                                                                            72 Rain Forest Rescue projects
                                                                            have engaged the Foundation and
                                                                            our partners in 16 countries since
                                                                            the program began.

                                                                                    2019-2020 Annual Report      19
Energy-Saving Trees®
        and Community Canopy TM

20   Arbor Day Foundation
HOMEOWNERS ARE
STRATEGICALLY PLANTING
TREES IN PARTNERSHIP WITH
LOCAL UTILITY PROVIDERS,
PUBLIC AGENCIES, AND OTHER
ORGANIZATIONS.
The Arbor Day Foundation’s Energy-Saving Trees and Community
Canopy programs are designed to help utility companies,
municipalities, and corporate organizations distribute trees to their
communities. The core purpose is to lower energy bills, improve air
quality, sequester carbon, and manage stormwater runoff.
                                                                         50,130            trees were distributed and
Central to the program is an interactive online tool that was            planted through the Energy-Saving Trees
created through a Foundation partnership by The Davey Institute,         and Community Canopy programs this year.
a division of The Davey Tree Expert Co. The tool uses peer-
reviewed scientific research from the U.S. Forest Service’s i-Tree
software to calculate estimated energy savings over time. People use
the online tool to personally plot their yard as seen from satellite
imagery to select the right tree — provided by their utility provider,
municipality, or other organization — and the right place for
planting that will yield the greatest energy and cost savings.

Once reserved, these trees are either delivered to homes or available
for pickup at events organized by the Energy-Saving Trees or
Community Canopy partner.

This year, working with 55 partners in 35 states across the country,     $20,344,214 in
more than 50,000 trees were distributed through these programs.          combined energy and community
And 364,261 trees have been distributed and planted through the          environmental benefits will be provided by
Energy-Saving Trees and Community Canopy programs since 2011.            these trees over 20 years.

For example, in its fifth year of partnership, the City of Orlando
is involved in the Energy-Saving Trees program as a means of
furthering the community’s Green Works Orlando sustainability
initiative. The city collaborates with the local utility company each
spring and fall to distribute more than 1,000 trees to residents to be
planted in their yards for optimal energy savings. Since the spring
of 2015, a total of 11,920 trees have been planted throughout the
city. Collectively, these trees are projected to save 18,610,911 kWh
and provide $4.9 million in environmental benefits over 20 years.

Universally, these programs are providing tremendous benefits —
not only in terms of trees planted but also in energy bill savings       20–50% reduction in energy
and education.                                                           used for heating and 30% reduction in air
                                                                         conditioning needs is possible when trees
                                                                         are properly placed around homes.

                                                                                 2019-2020 Annual Report   21
Alliance for Community Trees
                            TM

22   Arbor Day Foundation
THIS NATIONWIDE NETWORK
OF LOCAL NONPROFIT TREE
PLANTING ORGANIZATIONS IS
UNITED IN AN EFFORT TO PLANT
TREES FOR A BETTER TOMORROW.
Local impact happens when community-based tree planting
organizations create projects that involve citizens, schools, churches,   More than $1.3 million
and government. This is the work of the 160 members of the                was directed to member organizations for local
Alliance for Community Trees program. These passionate nonprofit          planting projects.
organizations are the boots on the ground — a grass-roots network
united in their purpose of improving communities and towns across
the country with trees.

Never has the dedication of these organizations been more apparent
than this past spring, as the world was gripped by pandemic. One
such group is Green Columbus in Columbus, Ohio. In a community
ranked first in rising urban heat island effect, Green Columbus
has been hard at work to plant trees and curb the issue. Earth Day
Columbus — known as the largest Earth Day volunteer event in
the U.S. — needed to continue in 2020. The health of community
residents depended on it.
                                                                          63 events                    were coordinated
With the support of the Arbor Day Foundation and its corporate            through this network with support from our
partners, the event was still possible. “For this project we relied on    committed corporate partners, allowing greater
professionals and individual experienced volunteer tree planters          impact and engagement on a local level.
to plant a total of 31,000 trees,” said Claus Eckert with Green
Columbus. “It was a record year for tree plantings despite a
global pandemic and a statewide shutdown, and the community
accomplished it following health and safety guidelines. A huge thank
you to Verizon and the Arbor Day Foundation for believing in us
and supporting us in this project so that we could make this happen.”

With more than 90% of Americans living and working in towns and
metropolitan areas, the need for informed action on a local level is
greater than ever. The Alliance for Community Trees network is an
integral part of making that happen. These committed organizations
help deliver our shared mission in the communities they serve.
                                                                          95% of Americans understand the shared
                                                                          benefits of having more trees in their communities
                                                                          according to a 2017 survey — inspiration for this
                                                                          network to keep up the good work.

                                                                                  2019-2020 Annual Report         23
Tree Campus®

24   Arbor Day Foundation
COLLEGE CAMPUSES AND
HEALTHCARE FACILITIES ACROSS
THE COUNTRY ARE DEDICATED TO
ESTABLISHING AND MAINTAINING
HEALTHY COMMUNITY FORESTS.
As more focus is being placed on the importance of trees in urban
                                                                            402 colleges and universities
                                                                            are recognized as Tree Campus Higher
spaces, the Arbor Day Foundation has sought out opportunities
                                                                            Education schools.
to support and recognize more organizations that have made a
concerted effort to bring our mission to life. This year we expanded
our Tree Campus program to include healthcare facility campuses as
well as college and university campuses.

Through Tree Campus Higher Ed (formerly Tree Campus USA),
the Arbor Day Foundation continues to recognize two-year
and four-year colleges and universities that practice sound tree
management and care. In its 12th year, the program recognized
402 campuses — including 39 first-time applicants.

Tree Campus Healthcare, in its inaugural year, recognized 16 health
facilities across 12 states — including five community hospitals,
five university hospitals, two rural hospitals, two veterans hospitals,
one children’s hospital, and one residential care facility. The diversity   More than  81,000              students
within this network demonstrates how healthcare facilities of all           were engaged in service-learning projects
types and sizes are becoming leaders in using trees to improve              related to Tree Campus Higher Education.
community health and wellness.

“We are committed to caring not only for our patients but also for
our environment and setting an example for others to follow,” said
Terry Kreiser, Director, Facilities Operations at Penn State Milton S.
Hershey Medical Center, a recognized facility.

To recognize so much dedication is inspiring. We are watching
young adults grow in their respect for conservation and
understanding that the future must include more trees. We are also
witnessing healthcare providers embracing trees as a way to improve
the overall well-being of their communities.

                                                                            16 healthcare
                                                                            facilities received Tree Campus Healthcare
                                                                            recognition in the program’s inaugural year.

                                                                                   2019-2020 Annual Report     25
Celebrate Arbor Day

26   Arbor Day Foundation
State Arbor Days
                                                                         Alabama Last full week in February
                                                                         Alaska Third Monday in May
                                                                         Arizona Last Friday in April
AFTER MORE THAN A CENTURY,                                               Arkansas Third Monday in March
                                                                         California March 7-14
THIS NATIONAL HOLIDAY                                                    Colorado Third Friday in April
CONTINUES TO EMBODY THE                                                  Connecticut Last Friday in April
                                                                         Delaware Last Friday in April
IMPORTANCE OF PLANTING TREES.                                            District of Columbia Last Friday in April
                                                                         Florida Third Friday in January
                                                                         Georgia Third Friday in February
In 1872, the nation’s first tree planting holiday was celebrated.
                                                                         Guam Second Tuesday in October
A century later, the Arbor Day Foundation was launched, in large         Hawaii First Friday in November
part, to bring the spirit of stewardship to the forefront throughout     Idaho Last Friday in April
the year.                                                                Illinois Last Friday in April
                                                                         Indiana Last Friday in April
                                                                         Iowa Last Friday in April
The Foundation has grown and evolved in the past 48 years, but the
                                                                         Kansas Last Friday in April
mission remains the same: We inspire people to plant, nurture, and       Kentucky First Friday in April
celebrate trees. And with the global issues we face today, our work is   Louisiana Third Friday in January
more important than ever.                                                Maine Third full week in May
                                                                         Maryland First Wednesday in April
                                                                         Massachusetts Last Friday in April
In the midst of a pandemic, celebrating Arbor Day looked much
                                                                         Michigan Last Friday in April
different this year than in years past. One thing, however, remained     Minnesota Last Friday in April
constant. People were committed to showing their appreciation for        Mississippi Second Friday in February
trees. Some planted trees in their yards while others spent time in      Missouri First Friday in April
nature. Many communities celebrated online as much as possible,          Montana Last Friday in April
                                                                         Nebraska Last Friday in April
and some cities even encouraged residents to draw or paint trees and
                                                                         Nevada Last Friday in April
hang them in their windows to share the spirit of Arbor Day with         New Hampshire Last Friday in April
neighbors passing by.                                                    New Jersey Last Friday in April
                                                                         New Mexico Second Friday in March
No matter how they celebrated, we wanted them to share it                New York Last Friday in April
                                                                         North Carolina First Friday following March 15
with the world. So the Arbor Day Foundation launched the
                                                                         North Dakota First Friday in May
#ArborDayAtHome campaign. For each use of the hashtag on                 Ohio Last Friday in April
social media, we planted a tree in a forest in need — up to 50,000       Oklahoma Last full week in March
trees. The pictures and positive Arbor Day messages spread quickly       Oregon First full week in April
                                                                         Pennsylvania Last Friday in April
through Instagram, Twitter, and Facebook. Then corporate partner
                                                                         Rhode Island Last Friday in April
Salesforce committed to match our tree pledge, ensuring that two         South Carolina First Friday in December
trees would be planted for each hashtag used.                            South Dakota Last Friday in April
                                                                         Tennessee First Friday in March
By the end of the National Arbor Day weekend,                            Texas First Friday in November
                                                                         Utah Last Friday in April
#ArborDayAtHome and #ArborDay had been posted more than
                                                                         Vermont First Friday in May
94,000 times. The hashtag campaign alone created 4.1 million social      Virgin Islands Last Friday in September
media impressions and a media reach of 97 million.                       Virginia Last Friday in April
                                                                         Washington Second Wednesday in April
All in all, it was inspiring to see the strong desire to plant,          West Virginia Second Friday in April
                                                                         Wisconsin Last Friday in April
nurture, and celebrate trees — a passion for conservation and the
                                                                         Wyoming Last Monday in April
environment that cannot be stopped even in the face of global crisis.
                                                                         NATIONAL ARBOR DAY
                                                                         Last Friday in April

                                                                            2019-2020 Annual Report              27
Arbor Day Farm®

28   Arbor Day Foundation
THIS IS WHERE THE FOUNDATION’S
MISSION COMES TO LIFE — 260
ACRES OF NATURAL BEAUTY
AND OUTDOOR EXPLORATION IN
NEBRASKA CITY, NEBRASKA.
Building programs that are high-impact — life-changing, large-scale,
partner-engaging, and sustainable — begins at Arbor Day Farm. The
260-acre National Historic Landmark, part of the original estate of
Arbor Day originator J. Sterling Morton, is where the Arbor Day
Foundation brings its mission to life for visitors year-round.

At Arbor Day Farm’s Tree Adventure attraction, guests experience        26th anniversary
orchards, vineyards, conservation demonstrations, and hands-on          of Lied Lodge at Arbor Day Farm.
activities through their own exploration and by guided tours. They
can also tour the carefully preserved home of the Morton family
at Arbor Lodge State Historical Park, owned by the Nebraska
Department of Game and Parks and managed by Arbor Day Farm.
In the spring and fall, visitors can watch team members carefully
package and ship many of the millions of tree seedlings that are
delivered to Foundation members across America.

Lied Lodge at Arbor Day Farm serves as a destination for like minds
from across the country and around the globe to gather and discuss
forestry, conservation, education, and environmental stewardship.
Amid that, you will also find family reunions, business conferences,
weddings, and vacations. It is a truly one-of-a-kind destination that
demonstrates the Foundation’s dedication to trees.
                                                                        Nearly 45,000              visitors
                                                                        explored the Arbor Day Farm Tree
This year Arbor Day Farm added a new way for guests of all ages to
                                                                        Adventure and Arbor Lodge State
experience nature. Known as Treetop Village®, this 3-acre attraction
                                                                        Historical Park this year.
is the only place in America where you can clamber into the treetops
to explore 11 different treehouses connected by more than 800 feet
of unique bridges and netted walkways. This attraction was designed
specifically for Arbor Day Farm and is the first of its kind to be
completed in the U.S. In addition, the Farm is the first in North
America to feature the WonderNet, a large, elevated span of netting
specifically designed for jumping and playing. Areas of Treetop
Village are also specifically designed to be ADA-compliant —
ensuring that the experience is engaging for all.

We are grateful for the support of our members and partners in
helping position Arbor Day Farm to fulfill our mission of inspiring
people to plant, nurture, and celebrate trees.                          30,270 room nights were
                                                                        spent at Lied Lodge, as guests connected
                                                                        with nature.

                                                                              2019-2020 Annual Report   29
#TeamTrees®

30   Arbor Day Foundation
WHAT STARTED AS A CALLOUT
ON THE SOCIAL MEDIA PLATFORM
REDDIT QUICKLY TURNED INTO
AN ENVIRONMENTAL FORCE,
DRIVEN BY A NEW AUDIENCE
OF TREE PLANTERS.
In the fall of 2019, #TeamTrees — a collective effort with YouTube
content creators to inspire support for tree planting around the         $21.5 million
globe — took social media by storm. YouTube influencers MrBeast          was raised by January 1, 2020.
( Jimmy Donaldson, widely followed for his creative philanthropy)
and Mark Rober (former NASA scientist) formed a unique
partnership with the Arbor Day Foundation to raise $20 million
between October 25, 2019, and January 1, 2020. Each dollar raised
would plant a tree, and trees would be planted on every continent
except Antarctica.

Hundreds of other content creators on YouTube and other social
platforms were recruited to help lead the charge, and everyone
involved developed unique content to drive their viewers to donate
on TeamTrees.org in support of tree planting.

The campaign was one of the fastest-growing environmental
fundraising initiatives to date and the largest crowdfunding effort in   More than 800,000
YouTube’s history. Within the first 24 hours, donations reached more     individual donors supported the
than $3.5 million. Just 48 hours after launch, more than $5 million      #TeamTrees planting efforts.
had been donated. The $20 million goal was reached on
December 19, and the ticker continued to climb. As of January 1, the
#TeamTrees campaign had raised more than $21.5 million for tree
planting around the globe.

More than 800,000 people from around the world — everyone from
Elon Musk to third grade classrooms — were inspired to “join the
team” and help plant trees. Individual donations varied from $1 to
$1,000,001.

The fundraising effort, however, was only the beginning. Through
December 2022, the Foundation will be planting trees throughout
North America, South America, Europe, Asia, Africa, and Australia.
                                                                                 4.6 million
                                                                         The first                       trees were
                                                                         planted as of June 30, 2020 — part of
                                                                         the 22 million to be planted by 2022.

                                                                                2019-2020 Annual Report    31
FINANCIAL STATEMENTS
                      YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019

The Board of Trustees                            on the effectiveness of the entity’s internal    auditing procedures applied in the audit
National Arbor Day Foundation                    control. Accordingly, we express no such         of the financial statements and certain
d/b/a Arbor Day Foundation                       opinion. An audit also includes evaluating       additional procedures, including comparing
Lincoln, Nebraska                                the appropriateness of accounting policies       and reconciling such information directly to
                                                 used and the reasonableness of significant       the underlying accounting and other records
Report on the Financial Statements               accounting estimates made by management,         used to prepare the financial statements or
We have audited the accompanying                 as well as evaluating the overall presentation   to the financial statements themselves, and
financial statements of National Arbor Day       of the financial statements.                     other additional procedures in accordance
Foundation d/b/a Arbor Day Foundation,           We believe that the audit evidence we have       with auditing standards generally accepted
which comprise the statement of financial        obtained is sufficient and appropriate to        in the United States of America. In our
position as of June 30, 2020, and the related    provide a basis for our audit opinion.           opinion, the Schedule of Expenditures
statements of activities, functional expenses,                                                    of Federal Awards is fairly stated in all
and cash flows for the year then ended, and      Opinion                                          material respects in relation to the financial
the related notes to the financial statements.                                                    statements as a whole.
                                                 In our opinion, the financial statements
Management’s Responsibility for                  referred to above present fairly, in all         Emphasis of Matter
                                                 material respects, the financial position
the Financial Statements                                                                          As discussed in Note B to the financial
                                                 of National Arbor Day Foundation d/b/a
Management is responsible for the                                                                 statements, in 2020, the entity adopted
                                                 Arbor Day Foundation as of June 30, 2020,
preparation and fair presentation of these                                                        new accounting guidance ASU 2014-09,
                                                 and the changes in its net assets and its cash
financial statements in accordance with                                                           Revenue from Contracts with Customers,
                                                 flows for the year then ended in accordance
accounting principles generally accepted                                                          ASU 2018-08, Clarifying the Scope and the
                                                 with accounting principles generally
in the United States of America; this            accepted in the United States of America.        Accounting Guidance for Contributions
includes the design, implementation, and                                                          Received and Contributions Made, and
maintenance of internal control relevant         Report on Summarized                             ASU 2018-13, Fair Value Measurement
to the preparation and fair presentation         Comparative Information                          (Topic 820): Disclosure Framework –
of financial statements that are free from                                                        Changes to the Disclosure Requirements for
                                                 We have previously audited National              Fair Value Measurement. Our opinion is not
material misstatement, whether due to fraud
                                                 Arbor Day Foundation d/b/a Arbor Day             modified with respect to this matter.
or error.
                                                 Foundation’s June 30, 2019 financial
Auditor’s Responsibility                         statements, and we expressed an unmodified       Other Reporting Required by Government
                                                 audit opinion on those audited financial         Auditing Standards
Our responsibility is to express an opinion      statements in our report dated October
on these financial statements based on our                                                        In accordance with Government Auditing
                                                 23, 2019. In our opinion, the summarized
audit. We conducted our audit in accordance                                                       Standards, we have also issued our
                                                 comparative information presented herein
with auditing standards generally accepted       as of and for the year ended June 30, 2019 is    report dated October XX, 2020, on our
in the United States of America and the                                                           consideration of National Arbor Day
                                                 consistent, in all material respects, with the
standards applicable to financial audits                                                          Foundation d/b/a Arbor Day Foundation’s
                                                 audited financial statements from which it
contained in Government Auditing                 has been derived.                                internal control over financial reporting and
Standards, issued by the Comptroller                                                              on our tests of its compliance with certain
General of the United States. Those              Other Matter                                     provisions of laws, regulations, contracts and
standards require that we plan and perform                                                        grant agreements and other matters. The
                                                 Our audit was conducted for the purpose
the audit to obtain reasonable assurance                                                          purpose of that report is solely to describe
                                                 of forming an opinion on the financial
about whether the financial statements are                                                        the scope of our testing of internal control
                                                 statements as a whole. The accompanying
free from material misstatement.                                                                  over financial reporting and compliance
                                                 Schedule of Expenditures of Federal
                                                                                                  and the results of that testing, and not to
An audit involves performing procedures          Awards is presented for purposes of
                                                                                                  provide an opinion on the effectiveness
to obtain audit evidence about the amounts       additional analysis as required by the
                                                                                                  of National Arbor Day Foundation d/b/a
and disclosures in the financial statements.     audit requirements of Title 2 U.S. Code
                                                                                                  Arbor Day Foundation’s internal control
The procedures selected depend on the            of Federal Regulations (CFR) Part 200,
                                                                                                  over financial reporting or on compliance.
auditor’s judgment, including the assessment     Uniform Administrative Requirements,
                                                                                                  That report is an integral part of an audit
of the risks of material misstatement of the     Cost Principles, and Audit Requirements
                                                                                                  performed in accordance with Government
financial statements, whether due to fraud       for Federal Awards (Uniform Guidance),
                                                                                                  Auditing Standards in considering National
or error. In making those risk assessments,      and is not a required part of the financial
                                                                                                  Arbor Day Foundation d/b/a Arbor Day
the auditor considers internal control           statements. Such information is the
                                                                                                  Foundation’s internal control over financial
relevant to the entity’s preparation and fair    responsibility of management and was
                                                                                                  reporting and compliance.
presentation of the financial statements in      derived from and relates directly to the
order to design audit procedures that are        underlying accounting and other records          Lincoln, Nebraska
appropriate in the circumstances, but not        used to prepare the financial statements.        October 28, 2019
for the purpose of expressing an opinion         The information has been subjected to the

32      Arbor Day Foundation
STATEMENT OF FINANCIAL POSITION
                       YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019

ASSETS                                                                        2020                                2019
CURRENT ASSETS
  Cash and cash equivalents (notes A and F)                           $              11,624,967      $                     2,008,809
  Certificates of deposit                                                            11,114,973                                      -
  Investments (notes A, C, F and O)                                                   7,839,276                            7,837,468
  Accounts receivable, net of allowance of $350,000 (2020)                             395,254                             1,447,112
     and $0 (2019) (note A)
  Unconditional promises to give (note A)                                             4,422,443                            2,715,074
  Grants receivable (note A)                                                           436,813                               597,771
  Prepaid expense                                                                     1,315,715                              519,109
  Inventory (notes A and D)                                                           5,274,737                            4,129,434

Total current assets                                                                 42,424,178                           19,254,777

PROPERTY AND EQUIPMENT, net (notes A and E)                                          29,088,873                           28,736,696

OTHER ASSETS
  Restricted cash                                                                     1,187,832                             1,178,106
  Assets held for deferred compensation plan                                             34,098                                17,159
  Intangible asset                                                                       31,467                                      -
  Construction in progress                                                               21,581                              822,421
  Contributions receivable from charitable trusts (notes F and O)                        29,916                                30,139

Total assets                                                          $              72,817,945      $                    50,039,298

LIABILITIES AND NET ASSETS
CURRENT LIABILITIES
  Accounts payable                                                    $               2,180,946      $                     1,930,124
  Accrued expenses (note A)                                                          11,525,486                            4,726,805
  Current maturities of long-term obligations (note H)                                1,021,135                              672,520
  Conditional contributions (note A)                                                  4,613,169                            3,181,746
  Deferred revenue (note A)                                                             79,185                                       -

Total current liabilities                                                            19,419,921                           10,511,195

LONG-TERM OBLIGATIONS
  Conditional contributions (note A)                                                          -                              571,429
  Long-term obligations, net of current maturities (note H)                           1,643,165                               20,373

Total long-term obligations                                                           1,643,165                              591,802

OTHER LIABILITIES
  Annuities payable (notes F and O)                                                    895,500                               732,991

Total liabilities                                                                    21,958,586                           11,835,988

NET ASSETS (notes A and I)
  Without donor restrictions
    Undesignated                                                                     40,579,722                           27,704,048
    Designated                                                                        9,410,362                            9,431,154
  With donor restrictions                                                              869,275                             1,068,108

Total net assets                                                                     50,859,359                           38,203,310

Total liabilities and net assets                                      $              72,817,945      $                    50,039,298
                                                                                          See accompanying notes to financial statements.

                                                                                              2019-2020 Annual Report             33
STATEMENT OF ACTIVITIES
                       YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019

                                                                                              2020                                                     2019
                                                       WITHOUT DONOR                   WITH DONOR
CHANGES IN NET ASSETS                                   RESTRICTIONS                  RESTRICTIONS                      TOTAL                          TOTAL
REVENUE AND SUPPORT
  Membership dues                                  $              13,713,943     $                            -   $          13,713,943        $        14,001,349
  Contributions                                                   52,690,027                           169,315               52,859,342                 25,126,373
  Trees for America                                                 4,539,579                                 -               4,539,579                  4,763,456
  Program grant income (note J)                                     2,581,167                                 -               2,581,167                  1,927,723
  Arbor Day Farm income                                             7,327,700                                 -               7,327,700                  9,426,800
  Rain Forest Rescue income                                         1,976,806                                 -               1,976,806                  3,210,969
  Other income (note K)                                             1,915,074                         (235,397)               1,679,677                  1,676,257
  Net assets released from restrictions (note A)                      132,751                         (132,751)                         -                           -

Total revenue and support                                       84,877,047                           (198,833)             84,678,214                  60,132,927
EXPENSES
PROGRAM SERVICES
  Tree City USA                                                     1,357,791                                 -               1,357,791                  1,159,578
  Arbor Day/Youth Education                                         1,484,684                                 -               1,484,684                  2,965,839
  Rain Forest Rescue                                                3,847,044                                 -               3,847,044                  4,789,764
  Trees for America                                               37,882,482                                  -              37,882,482                 22,989,138
  Arbor Day Farm                                                  11,161,641                                  -              11,161,641                 11,825,022
  Conference programs                                                 820,720                                 -                 820,720                     632,759

SUPPORTING ACTIVITIES
  General and administrative                                        6,478,094                                 -               6,478,094                  6,367,102
  Membership development                                            5,374,721                                 -               5,374,721                  4,906,077
  Fundraising                                                       3,560,540                                 -               3,560,540                  3,483,591

Total expenses                                                    71,967,717                                  -             71,967,717                  59,118,870

INCREASE (DECREASE) IN NET ASSETS                                  12,909,330                         (198,833)              12,710,497                  1,014,057

Net assets, beginning of year                                     37,135,202                         1,068,108              38,203,310                  37,189,253

CUMULATIVE EFFECT OF ADOPTION
                                                                      (54,448)                                -                 (54,448)                            -
OF ASC 606 (NOTE B)
Net assets, beginning of year as restated                         37,080,754                         1,068,108              38,148,862                  37,189,253

Net assets, end of year                            $              49,990,084     $                     869,275    $         50,859,359             $     38,203,310

                                                                                                                      See accompanying notes to financial statements.

           2% Rain Forest Rescue income 2% Other income                                1% Conference programs         9% General and administrative
        9% Arbor Day Farm income                      16%                                                                         7% Membership development
       3% Program grant income
                                                      Membership dues
                                                                                     16%
                                                                                     Arbor Day
       5% Trees for America                                                              Farm                                       5% Fundraising
                                                                                                                                     2% Tree City USA
                                                                                                                                     2% Arbor Day/Youth Education
                                                                                                                                    5% Rain Forest Rescue

                                                           63%                          53%
                                                           Contributions                     Trees
                                                                                       for America

                                   2020 REVENUE                                                        2020 EXPENSES

34     Arbor Day Foundation
STATEMENT OF CASH FLOWS
                            YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019

                                                                                                           2020                      2019
CASH FLOWS FROM OPERATING ACTIVITIES
   Cash received from revenue and support                                                              $     84,651,895      $           57,685,838
   Cash paid to employees and suppliers                                                                     (63,801,268)               (58,314,864)
   Interest received                                                                                              211,736                     153,068
   Interest paid                                                                                                  (16,455)                  (40,635)

Net cash provided (used) by operating activities                                                             21,045,908                   (516,593)

CASH FLOWS FROM INVESTING ACTIVITIES
   Purchase of certificates of deposit                                                                      (11,096,841)                            -
   Purchase of investments                                                                                    (193,180)                   (105,811)
   Proceeds from the sale of investments                                                                          155,662                     137,113
   Purchase of property and equipment                                                                        (2,136,687)                (2,756,954)

Net cash used by investing activities                                                                       (13,271,046)                (2,725,652)

CASH FLOWS FROM FINANCING ACTIVITIES
   Principal payments on long-term obligations                                                                2,664,300                             -
   Principal payments on capital lease                                                                        (692,893)                   (647,594)
   Payments on annuities                                                                                      (120,385)                   (137,113)

Net cash provided (used) by financing activities                                                              1,851,022                   (784,707)

Net increase in cash, cash equivalents, and restricted cash                                                   9,625,884                 (4,026,952)

CASH, CASH EQUIVALENTS, AND RESTRICTED CASH, BEGINNING OF YEAR                                                3,186,915                   7,213,867
Cash, cash equivalents, and restricted cash, end of year                                               $     12,812,799      $            3,186,915

ADJUSTMENTS TO RECONCILE INCREASE IN NET ASSETS TO NET CASH PROVIDED (USED) BY OPERATING ACTIVITIES
Increase in net assets                                                                                 $     12,710,497      $           1,014,057

Adjustments to reconcile increase in net assets to net cash provided (used) by operating activities≠
   Depreciation                                                                                               2,485,429                   2,326,862
   Reinvested interest                                                                                            (18,132)                          -
   Bad debt write off                                                                                             361,285                           -
   Investment loss                                                                                                191,595                     324,922
   Actuarial loss on annuities                                                                                     72,689                      83,033
   Decrease in contributions for annuity liabilities                                                               54,543                      23,889
   Donated property and equipment                                                                                        -                  (29,101)
        (Increase) decrease in assets
        Accounts receivable                                                                                       690,573                      67,568
        Unconditional promises to give                                                                       (1,707,369)                (1,452,937)
        Grants receivable                                                                                         160,958                   (57,415)
        Prepaid expense                                                                                       (796,606)                   (172,343)
   Inventory                                                                                                 (1,145,303)                (1,767,937)
        Assets held for deferred compensation plan                                                                (16,939)                  (17,159)
        Increase (decrease) in liabilities
        Accounts payable                                                                                          319,276                   (65,367)
        Accrued expenses                                                                                      6,798,681                       442,156
        Conditional contributions                                                                                 859,994                 (665,392)
        Deferred revenue                                                                                           24,737                 (571,429)

Total adjustments to increase in net assets                                                                   8,335,411                 (1,530,650)

Net cash provided (used) by operating activities                                                       $     21,045,908      $            (516,593)

SUPPLEMENTAL DISCLOSURE OF NONCASH INFORMATION:
Noncash investing activities
   Accounts payable assumed for property and equipment purchases                                               $161,844                   $230,298
   In-kind donations of property and equipment                                                                           -                    $29,101

Cash, cash equivalents, and restricted cash reported within the statements of financial position
that sum to the total of the same such amounts shown above include:
   Cash and cash equivalents                                                                           $     11,624,967      $            2,008,809
   Restricted cash                                                                                            1,187,832                   1,178,106
   Cash, cash equivalents, and restricted cash                                                         $     12,812,799      $            3,186,915

                                                                                                                    2019-2020 Annual Report      35
STATEMENT OF FUNCTIONAL EXPENSES
                                YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019

                                                                                  PROGRAM SERVICES                                             PROGRAM SERVICES                         SUPPORTING ACTIVITIES
                                                                Arbor Day/Youth      Rain Forest       Trees for                        Conference      Total Program      General and        Member
                                            Tree City USA                                                              Arbor Day Farm                                                                         Fundraising        2020 Totals    2019 Totals
                                                                   Education           Rescue          America                           Programs          Services       Administrative    Development
Salaries, payroll taxes and employee
 benefits (note M)                           $ 551,846            $ 193,371          $ 422,997       $ 3,364,079       $ 5,053,919      $ 128,780        $    9,714,992   $ 3,960,440       $ 886,685        $ 1,070,689        $ 15,632,806   $ 15,886,866
Contract labor                                     1,000              111,379                 -          100,246            175,563               -             388,188         19,707                  -                   -        407,895        200,852
Advertising and promotion (note A)                31,850               10,400            15,148          203,535            306,245            181              567,359       168,559                348            6,762            743,028      1,425,371
Printing, publications, mailing, and
                                                199,802               572,690         1,451,092        3,081,895            168,800            251            5,474,530       100,116         1,660,206        1,209,165           8,444,017      8,525,554
photography
Travel and mileage                                18,469               50,850            24,661          146,230              59,184        22,518              321,912       107,362             10,883         140,561             580,718        789,955
Professional services                             66,890              119,191             8,690        1,221,213            143,657         83,389            1,643,030       283,708             86,793           46,218          2,059,749      1,689,664
Recognition material                               1,199                   100              259              1,558             7,108              -              10,224         12,126                  -              814            23,164         21,505
Professional development                              544                   92              216              3,935             7,836             22              12,645         31,805                  -           6,298             50,748         54,394
Taxes                                              1,264                1,262               564              5,373          274,575              88             283,126         40,796             6,897           10,113            340,932        356,468
Repairs and maintenance                            4,371               23,310             4,473              9,174          372,617               -             413,945       108,339           136,001            26,712            684,997        615,723
Tree purchases and shipping expenses              58,799               32,729            38,917        5,983,363                    -             -           6,113,808                -           1,571               110         6,115,489      5,743,243
Reforestation expenses                                      -                 -               -       14,246,897                 203              -          14,247,100                -                -                   -     14,247,100      4,211,903
Rain forest preservation                                    -                 -          18,934                    -                -             -              18,934                -                -                   -         18,934         17,756
Inventory purchases                             239,676               101,252         1,143,726                    -      1,209,243               -           2,693,897         13,709                  -        199,868           2,907,474      4,136,618
Computer services                                 47,512                   683               80          295,045              78,861              -             422,181       549,166                992           23,403            995,742        762,742
Bank charges                                          182                  252              573          837,357            155,148          2,882              996,394         32,522                  -              543         1,029,459        508,041
Insurance                                          1,320                1,320             6,237              1,907          207,208            425              218,417         71,851             8,202            8,066            306,536        303,191
Telephone and utilities                            6,843                5,543             4,715            72,430           591,655            454              681,640         21,550            30,646           38,874            772,710        767,336
Postage                                           99,120              219,729           328,632        1,051,000            123,724            968            1,823,173         17,004        2,399,220           636,197          4,875,594      4,700,159
Office supplies                                    1,477                   491              561              8,042            12,606         1,283               24,460         32,752             2,659            3,126             62,997         69,602
Operating supplies                                 1,381                1,889             8,363              8,490          493,701        382,255              896,079         50,201             3,685            6,883            956,848        892,671
Dues and subscriptions                             2,020                7,424             3,582            58,803             15,061           760               87,650         21,519             4,396           18,038            131,603         98,374
Interest expense                                            -                 -               -                    -          10,809              -              10,809          5,646                  -                   -         16,455         39,442
Bad debts                                                   -                 -         351,157              2,224               571              -             353,952          7,333                  -                   -        361,285         16,765
Rental expense (note L)                                23                     -               -              5,214            53,883        60,846              119,966         43,741                  -                   -        163,707        150,413
Depreciation (note E)                             17,453               17,453             8,865            48,649         1,573,084               -           1,665,504       604,808           108,459          106,658           2,485,429      2,326,862
Subsidies for community tree planting                       -          11,356                 -        1,242,336                    -             -           1,253,692                -                -                   -      1,253,692      2,356,392
initiatives
Reforestation carbon credits                                -                 -               -        5,878,083                    -             -           5,878,083                -                -                   -      5,878,083      2,193,576
Miscellaneous                                      4,750                1,918             4,602              5,404            66,380       135,618              218,672       173,334             27,078            1,442            420,526        257,432

Total Expenses                              $ 1,357,791         $ 1,484,684         $ 3,847,044      $37,882,482       $ 11,161,641     $ 820,720       $    56,554,362   $ 6,478,094      $ 5,374,721       $ 3,560,540        $ 71,967,717
Total Expenses June 30, 2019                $ 1,159,578         $ 2,965,839         $ 4,789,764      $ 22,989,138      $ 11,825,022     $ 632,759       $    44,362,100   $ 6,367,102      $ 4,906,077       $ 3,483,591                       $ 59,118,870

                                           NOTES TO FINANCIAL STATEMENTS
THE NATIONAL ARBOR DAY FOUNDATION d/b/a Arbor Day                                                                                       when the stipulated purpose for which the resource was restricted has been
Foundation (the Foundation) was incorporated under the Nebraska Nonprofit                                                               fulfilled, or both, and are reported in the statements of activities as net assets
Corporation Act on September 3, 1971. The purpose of the Foundation is to engage                                                        released from restrictions.
in educational and charitable activities including officially promoting the annual
                                                                                                                                        Contributions restricted by donors received in the same period when the
observance of Arbor Day; inspiring people to plant, nurture, and celebrate trees;
                                                                                                                                        associated stipulated time or purpose restriction is accomplished are reported
stimulating a world-wide program of tree and horticultural planting and care;
                                                                                                                                        as increases in net assets without donor restrictions. All other donor-restricted
advancing nature education and environmental education; and maintaining Arbor
                                                                                                                                        contributions are reported as increases in net assets with donor restrictions,
Day Farm, the estate of J. Sterling Morton, the founder of the Arbor Day holiday.
                                                                                                                                        depending on the nature of the restrictions.
NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES                                                                                Cash and Cash Equivalents. For purposes of the statement of cash flows, the
Method of Accounting. The accompanying financial statements have been                                                              Foundation considers all highly liquid investments with an original maturity of three
prepared on the accrual basis of accounting.                                                                                       months or less to be cash equivalents.

Net Asset Classification. Net assets, revenues, gains, and losses are classified based                                             Investments. Investments in marketable securities with readily determinable fair
on the existence or absence of donor or grantor imposed restrictions. Accordingly,                                                 values and all investments in debt securities are reported at their fair values in the
net assets and changes therein are classified and reported as follows:                                                             statement of financial position. Unrealized gains and losses are included in the
                                                                                                                                   statement of activities. Donated securities are recorded as contributions equal to the
    Without donor restrictions. Net assets available for use in general operations                                                 fair market value of the securities at the date of gift.
    and not subject to donor or grantor restrictions. The governing board has
    designated, from net assets without donor restrictions, net assets for an operating                                            Accounts Receivable. Accounts receivable are stated at the amount management
    reserve and board-designated endowment.                                                                                        expects to collect from outstanding balances. Management provides for probable
                                                                                                                                   uncollectible amounts through a charge to earnings and a credit to a valuation
    With donor restrictions. Net assets subject to donor- or grantor-imposed                                                       allowance based on its assessment of the current status of individual accounts. Balances
    restrictions. Some donor-imposed restrictions are temporary in nature, such                                                    that are still outstanding after management has used reasonable collection efforts
    as those that will be met by the passage of time or other events specified by the                                              are written off through a charge to the valuation allowance and a credit to accounts
    donor. Other donor-imposed restrictions are perpetual in nature, where the donor                                               receivable. Changes in the valuation allowance have not been material to the financial
    stipulates that resources be maintained in perpetuity. Gifts of long-lived assets                                              statements.
    and gifts of cash restricted for the acquisition of long-lived assets are recognized
    as revenue when the assets are placed in service. Donor-imposed restrictions are                                               Accounts receivable due from customers are uncollateralized customer obligations
    released when a restriction expires, that is, when the stipulated time has elapsed,                                            due under normal trade terms either due upon receipt or requiring payment within

36          Arbor Day Foundation
NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES -                                           Accrued Vacation. The Foundation’s vacation pay policy allows full-time employees
CONTINUED                                                                                       80 hours of vacation time for the first year of full-time employment, increasing
                                                                                                each year of employment up to a maximum of 160 hours per year after 10 years of
30 days from the invoice date. Accounts receivable are stated at the amount billed
                                                                                                employment. Vacation time is also available on a pro-rata basis for regular part-
to the customer. The Foundation does not charge interest on overdue customer
                                                                                                time employees. Up to 160 hours of accrued vacation time may be carried into a
account balances. Payments of accounts receivable are allocated to the specific
                                                                                                new calendar year but no more than 160 hours may be accumulated and unused
invoices identified on the customer’s remittance advice or, if unspecified, are applied
                                                                                                at anytime. All accumulated vacation time is paid out upon termination. Accrued
to the earliest unpaid invoices.
                                                                                                vacation for the years ended June 30, 2020 and 2019 was $590,457 and $512,610,
Grants Receivable. Grants receivable are stated at the amount management expects                respectively.
to collect from balances outstanding at year-end. Based on management’s assessment
                                                                                                Contract Balances. Contracts assets represent the Foundation’s right to
of the credit history of grantors having outstanding balances and current relationships
                                                                                                consideration in exchange for services that have been transferred to the customer
with them, it has concluded that realization losses on balances outstanding at year-end
                                                                                                before payment is due. Contract liabilities include consideration due or paid by
will be immaterial.
                                                                                                a customer prior to when the Foundation transfers services and represent the
Revenue Recognition. The following is a description of the Foundation’s principal               Foundation’s obligation to the customer. The Foundation refers to contract assets
sources of revenue:                                                                             and contract liabilities as accounts receivable and deferred revenue on the statement
    Government and Other Grants. The Foundation is the recipient of federal,                    of financial position.
    state, and local grants to fund its primary programs. Grants consist primarily of           Leases. Assets which are acquired by lease-purchase agreements and meet the
    conditional grants, that is, those with a measurable performance or other barrier,          criteria of a capital lease are recorded as assets and obligations at the lesser of the
    and a right of return. Grants are not recognized until the conditions on which              following:
    they depend have been substantially met. The federal, state and local grants are
                                                                                                     (1) An amount equal to the present value, at the beginning of the lease term,
    conditioned upon the incurrence of allowable qualifying expenses. Grants are
                                                                                                         of minimum lease payments during the lease term, excluding that portion
    recorded as revenue when the related approved expenditures are made. Unearned
                                                                                                         of the payments representing executory costs to be paid by the lessor,
    grant revenue represents advances of grant funds received prior to the incurrence of
                                                                                                         together with any profit thereon.
    related costs by the Foundation.
                                                                                                     (2) Fair value of the leased property at the inception of the lease.
    Contributions. Contributions are recognized when a donor makes a promise
    to give that is, in substance, unconditional. Conditional promises to give, that is,        Rental payments under agreements which meet the criteria of an operating lease are
    those with a measurable performance or other barrier, and a right of return, are not        expensed when paid.
    recognized until the conditions on which they depend have been substantially met.
                                                                                                Advertising. The Foundation expenses advertising as incurred. Advertising
    Conditional contributions received prior to the satisfaction of significant conditions
                                                                                                expense for the years ended June 30, 2020 and 2019 was $743,028 and $1,425,371,
    are recognized as liabilities on the statement of financial position.
                                                                                                respectively.
    Sales of Goods or Services. Fees charged to program users are recognized
                                                                                                Shipping and Handling Costs. The Foundation records the freight billed to
    at a point in time as the Foundation satisfies its performance obligations by
                                                                                                customers as sales revenue and the related freight costs as cost of goods sold.
    transferring program goods or services to users. The Foundation’s primary fees
    relate to conference revenue, tree sales, Arbor Day Farm revenues (food, beverage,          Functionalized Expenses. The costs of providing various programs and other
    merchandise, activity and hotel/conference center rentals), and Rain Forest Rescue          activities have been summarized on a functional basis in the Statement of
    revenues, in which program users simultaneously consume and receive benefits.               Activities and in the Statement of Functional Expenses. Accordingly, certain
    Any program fees prepaid by users are accounted for as deferred revenue until the           costs have been allocated among the programs and supporting services benefited.
    Foundation satisfies its obligations to provide the related program goods or services.      The expenses that are allocated include occupancy, depreciation and property
                                                                                                insurance, which are allocated on a square footage basis, as well as salaries and
    The Foundation records the freight billed to customers as sales revenue and the
                                                                                                wages, benefits, payroll taxes, professional services, office expenses, information
    related freight costs as cost of goods sold.
                                                                                                technology, interest, insurance and other, which are allocated on the basis of
    The Foundation collects sales tax from all nonexempt customers at the rate in effect        estimates of time and effort.
    in the state where the delivery occurs if the Foundation has nexus in the state. The
                                                                                                Fair Value Measurements. The Financial Accounting Standards Board has
    Foundation’s accounting policy is to exclude the tax collected from revenue and
                                                                                                issued guidance defining fair value, establishing a framework for measuring fair
    remit the balance to the appropriate state.
                                                                                                value and expanding disclosures about fair value measurements. Fair value is the
    Membership Dues. Dues are charged to members based on the length of time an                 price that would be received to sell an asset or paid to transfer a liability in an
    individual has been a member and the length of the memberships. Some members,               orderly transaction between market participants at the measurement date. The
    based upon the level of membership, receive trees as a part of their membership,            Foundation utilizes a fair value hierarchy to prioritize the inputs to valuation
    thus membership dues are split with a portion recognized when received as a                 techniques used to measure fair value. The hierarchy gives the highest priority
    contribution and the remaining balance deferred until the trees are shipped to the          to unadjusted quoted prices in active markets for identical assets or liabilities
    member.                                                                                     (level 1 measurements) and the lowest priority to unobservable inputs (level 3
                                                                                                measurements).
Inventory. Inventory is stated at the lower of cost or net realizable value determined
by the first-in, first-out method.                                                              The three levels of the fair value hierarchy are described as follows:
Property and Equipment and Depreciation. Property and equipment are carried                          Level 1     Inputs to the valuation methodology are unadjusted quoted
at cost, if purchased, and at fair market value at the date of contribution, if received                         prices for identical assets or liabilities in active markets that the
by donation, less accumulated depreciation. Depreciation is provided for in amounts                              Foundation has the ability to access.
sufficient to relate the cost of depreciable assets to operations over their estimated useful
                                                                                                     Level 2     Inputs to the valuation methodology include:
lives computed primarily on the straight-line method. It is the Foundation’s policy to
capitalize property and equipment with a cost of $5,000 or more and an estimated                                 •    quoted prices for similar assets or liabilities in
useful life of greater than one year. The cost of routine maintenance and repairs is                                  active markets;
charged to expense as incurred; significant renewals and betterments are capitalized.                            •    quoted prices for identical or similar assets or liabilities in
The estimated lives by asset class follow:                                                                            inactive markets;
 Buildings                                                          5-50 years                                   •    inputs other than quoted prices that are observable for the
 Leasehold improvements                                             20 years                                           asset or liability;
 Farm improvements                                                  5-32 years                                   •    inputs that are derived principally from or corroborated by
 Orchards                                                           5-20 years                                         observable market data by correlation or other means.
 Computer hardware                                                  5-10 years                  If the asset or liability has a specified (contractual) term, the level 2 input must be
 Lied Lodge and Conference Center                                                               observable for substantially the full term of the asset or liability.
 equipment and improvements                                         3-30 years                       Level 3     Inputs to the valuation methodology are unobservable and
 Furniture and equipment                                            5-30 years                                   significant to the fair value measurement.
 Computer software                                                  5-10 years

                                                                                                                                             2019-2020 Annual Report                      37
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