2020 We inspire people to plant, nurture, and celebrate trees. 1 Arbor Day Foundation
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TABLE OF CONTENTS Message from the Chief Executive, Matt Harris.........................................................5 Board of Trustees....................................................6 Message from the Board Chair, Pat Covey............................................................7 ARBOR DAY FOUNDATION PROGRAM UPDATES Time for Trees® Initiative.................................... 8-9 Trees for America®......................................... 10-11 Replanting Our Forests.................................. 12-13 Tree City USA®............................................. 14-15 Community Tree Recovery™ ........................ 16-17 Rain Forest Rescue®....................................... 18-19 Energy-Saving Trees® & Community Canopy™........................... 20-21 Alliance for Community Trees™.................... 22-23 Tree Campus®................................................ 24-25 Celebrate Arbor Day...................................... 26-27 Arbor Day Farm®........................................... 28-29 #TeamTrees®.................................................. 30-31 Financial Report and Audit............................ 32-42
Dear Members and Friends, As I reflect on this past year, I cannot help but In the pages that follow, the story of the be humbled. So much has been happening Arbor Day Foundation’s unprecedented year all around us, and yet our members and unfolds. You will find an update on our supporters have remained committed to the Time for Trees® initiative, where I am happy importance of the Arbor Day Foundation’s to report that we reached our goal to inspire mission. And the chorus of people dedicated 5 million tree planters two years ahead of to using trees as a solution to global issues is schedule. You will see the continued strength growing — from YouTube stars to corporate of longstanding programs as well as the executives to school classrooms. Trees have promise of new ones. You will also read about again shown their ability to unite us this year. the powerful #TeamTrees® movement that They’ve proven particularly comforting as inspired a new generation of tree planters. many of us have sought peace and comfort amid trees during the global pandemic. None of this would be possible without the dedication of Foundation members and Together, we were able to plant trees at a partners. Thanks to each of you, the important historic level. This year more than 40 million work of making our world greener and trees were planted and distributed — the healthier continues. equivalent of planting New York City’s Central Park every 6 hours for an entire With deepest gratitude, year. Those 40 million trees have the power to provide us with the necessities of life for generations to come, the power to create change amid crisis. Matt Harris Chief Executive 2019-2020 Annual Report 5
BOARD OF TRUSTEES Danielle Crumrine Mary Desjardins-Therrien Susan Henricks Ernesto Herrera Mark Johnson Pittsburgh, PA Toronto, ON Canada Omaha, NE Mexico City, Mexico Scottsdale, AZ Denise Naguib Robert Ruano Crayton Webb Leslie Weldon Bethesda, MD Coral Gables, FL Dallas, TX Upper Marlboro, MD 6 Arbor Day Foundation
Dear Members and Friends, Resiliency has been at the forefront of Throughout this annual report, you will my mind lately. It is one of those traits find evidence of this resiliency. Stories about trees that I have always admired. that reflect the consistent and inspiring I am amazed by a tree’s ability to not work of longstanding Arbor Day only survive in less than ideal conditions, Foundation programs. Updates on new but then go on to thrive as it grows. and exciting programs and initiatives that are reaching new partners and tree In this way, the Arbor Day Foundation planters. Financials that illustrate the has much in common with the trees it is strong foundation your loyal membership dedicated to planting. In the face of all has helped to build. the adversity of this past year, and like the giant redwoods that stand up against the It has been an honor to step up to the California fires, the Foundation stayed role as chair of the Board of Trustees, and strong — and found ways to thrive. Team I am grateful to each of you for choosing members came together to overcome the to support a tree planting mission so challenges of a global pandemic. They close to my heart. Together, we can make helped communities celebrate Arbor Day tomorrow better through trees. in new ways, supported planting partners as they adapted to new strategies, and Sincerely, found ways to safely open Arbor Day Farm to visitors looking for a respite in nature. Foundation members and supporters also stepped up to inspire a new level of tree planting that will provide the necessities of life for all Pat Covey, Chair people … for generations to come. Board of Trustees 2019-2020 Annual Report 7
TREES ARE AN IMPORTANT PART OF THE SOLUTION TO MANY CRITICAL ISSUES FACING THE PLANET AND HUMANKIND. Trees provide the very necessities of life itself. They clean our air, protect our drinking water, create healthy communities, and feed the human soul. But these life necessities are threatened around the globe. 56,048,771 To address this, we launched an unprecedented undertaking: trees have been planted in the Time for Trees initiative. Our goals through this initiative the past three years. are to plant 100 million trees and inspire 5 million tree planters to help carry our mission forward — all by 2022, the 150th anniversary of Arbor Day and the 50th anniversary of the Arbor Day Foundation. 18 corporate partners joined the Evergreen Alliance, making a long-term commitment to help us reach our goals. The 100 million trees will be planted in forests and communities throughout the U.S. and around the world. We will be restoring Bank of America Mary Kay forests affected by wildfires and other natural disasters, Bass Pro Shops Oncor distributing trees to those eager to plant in their own yards, and Brambles | CHEP Procter & Gamble establishing better urban tree cover so all residents can enjoy the Church & Dwight PwC benefits. And along the way, we are working to inspire new tree Exelon Target planters of all ages to spread the positive impact even further. FedEx TD Bank The Hershey Company UPS Since the public launch of the initiative in March of 2019, International Paper Verizon we have seen tremendous interest in the incredible potential Marriott International Wyndham Destinations of trees. Tree planting partners, corporate partners, social media influencers, and members alike are rallying together with us to create transformational change through the scale of these extraordinary goals. And we’re encouraged that more than 5 million tree planters have participated, surpassing our goal two years early. If ever there was a time to plant trees, now is that time. We are inspired by the momentum the Time for Trees initiative has gained. Together, we are building a better tomorrow … through trees. 5,852,132 tree planters have been inspired in the past three years. 2019-2020 Annual Report 9
MEMBERS PLANT MILLIONS OF TREES TO PROVIDE THE VERY NECESSITIES OF LIFE IN THEIR COMMUNITIES AND ACROSS THE COUNTRY. Active members in 59 states, territories, and military bases Trees are being planted in neighborhoods throughout the as well as 38 additional countries. U.S. through the Trees for America program — providing critical benefits such as clean air and water, better stormwater management, natural beauty, and lower urban temperatures. Trees are also being planted on farms and ranches, protecting soil and water resources as well as creating new habitat for wildlife. Every year the Foundation’s members — and potential new members — are invited to receive 10 free trees through this program. Each of these trees is directly fulfilling our mission. And collectively, our members received nearly 3.7 million trees to plant in their yards and neighborhoods this year. This work is critical to building healthy communities and inspiring others to become tree planters. And these trees will make a tremendous impact. As they grow, 3,697,130 membership they are estimated to remove nearly 21,400 tons of chemical air trees distributed this year. pollution, filter nearly 586 tons of particulate matter, sequester more than 268,000 metric tons of carbon, and intercept more than 262 million cubic meters of what would be wasted water runoff.* The Arbor Day Foundation is proud to be the largest nonprofit membership organization dedicated to planting trees. And we are humbled that more than 1 million members, donors, and partners share in our commitment to forests, communities, and people. Of more than 700,000 members, 504,250 also chose to support the planting of 6,116,822 *U.S. Forest Service analysis based on native-species trees planted in Pennsylvania trees in forests across the globe. with a 97% annual survival rate, 3% mortality every year, for 100 years. 2019-2020 Annual Report 11
PHOTO CREDIT: TREES FOR THE FUTURE – SENEGAL Replanting Our Forests 12 Arbor Day Foundation
GENERATIONS PAST CARED FOR OUR FORESTS, PRESERVING THEM AS OUR HERITAGE. THE CONSERVATION OF THESE FORESTS WILL BE OUR LEGACY FOR THE FUTURE. Our forests are woven into the fabric of our lives, providing the very necessities we need to not only survive but thrive — clean air, healthy drinking water, a tolerable climate, and so much more. But these majestic lands are threatened by insects, disease, and devastating wildfires. We are thankful for our dedicated Foundation members, More than 108 million corporate sponsors, and partners who continue to respond to the trees have been planted since 1990 in need for replanting. forests across the globe. This year, the Foundation planted more than 21 million trees in forests through partnerships with the U.S. Forest Service, the National Association of State Foresters, and international partners. Some reforestation work we support is ongoing, spanning several years due to the critical need for trees. One such project is in Oregon’s Willamette River Basin, home to two-thirds of the state’s population. The newly planted trees made possible by Foundation members and partners will not only protect the watershed supplying area residents with drinking water but also improve conditions in the waterways that endangered Chinook salmon rely on for spawning. And stronger populations of these salmon swimming back to the This year’s ocean mean a more stable food source for critically endangered reforestation efforts spanned Southern Resident orcas. 30 states and 33 countries. Our replanting efforts have also spread to every continent except Antarctica. A new partnership with Trees for the Future in Senegal is one example of this growth, as we work with farmers throughout the Fatick and Kaffrine regions to plant 1 million trees that will create forest gardens. A variety of fruit and nut trees are being planted to help restore native landscapes while improving food security and the livelihoods of families in rural communities. The generosity of supporters and on-the-ground-partners has made it possible for our replanting efforts to continue year after year, revitalizing important forestland for generations to come. 98 individual reforestation projects were supported by our members, donors, and partners. 2019-2020 Annual Report 13
SIOUX FALLS, SD – 40 -YEAR TREE CITY USA Tree City USA® 14 Arbor Day Foundation
TREE CITIES OF THE WORLD WITH THE BENEFITS OF With the successful Tree City USA STRONG AND SUSTAINABLE program as a guide, the Foundation partnered with the UN Food and URBAN FORESTRY PROGRAMS, Agriculture Organization to COMMUNITIES CAN THRIVE. expand our dedication to urban forestry internationally. The new The Tree City USA program has strengthened and sustained urban Tree Cities of the World program forests across the country thanks to support of Foundation members recognizes cities and towns around the globe committed to ensuring and partners. From the Gulf of Alaska to the Gulf Coast, nearly 155 that their urban forests and trees million Americans are living in Tree City USA towns and cities that are properly maintained, sustainably pay particular attention to tree planting, management, and care. managed, and duly celebrated. In its first year, 68 cities in 17 countries As a result, these communities enjoy profound environmental received recognition. and community benefits, including lower urban temperatures, cleaner air and water, increased property values, lower energy bills, neighborhood beauty, and civic pride. The program has been the foundation for city forestry management, and its impact is deep and far-reaching. One community committed to its trees is Boise, Idaho. With both Tree City USA and Tree Cities of the World recognition, this community has formulated a long-term plan to plant 100,000 trees in the next 10 years, many on private land. The city has partnered with the local Treasure Valley Canopy Network to put the plan into action — increasing tree canopy, improving the environment, and combating the negative effects of climate change. In addition to proponents in the city’s Parks and Recreation 3,538 communities (home to department, this initiative has gotten strong support from the Boise nearly 155 million people) received Tree City Council. “These trees will provide shade and comfort and City USA designation this year. support clean air and energy conservation for generations to come,” said City Council President Elaine Clegg. In its 44th year, the Tree City USA program is still going strong. As a sign of its vitality, 89 communities applied for and received Tree City USA recognition for the very first time this year. Tree City USA is the framework for urban forests across the country. Thanks to our members and partners, the program’s impact is broad and enduring. Within the support of this framework, additional city foresters and arborists are hired, city budgets include worthwhile investments in trees, and millions of Americans are taking pride in community improvement. 95.42% of last year’s Tree City USA communities applied for recertification this year. 2019-2020 Annual Report 15
Community Tree Recovery TM 16 Arbor Day Foundation
IN THE WAKE OF NATURAL DISASTERS, NEW TREES BRING HOPE AND HEALING TO COMMUNITIES BEGINNING TO REBUILD. Trees play a vital role in our communities. So when natural disasters strike, the loss of trees can be devastating. Damaged buildings and homes are often covered by insurance — but not the trees. The Community Tree Recovery program was created out of the great 5.3 million trees distributed need to replace trees following natural disasters. since the program began in 2005. Through this program, residents who lost trees in major disasters caused by wildfires, floods, hurricanes, tornadoes, and insects can receive free trees to plant in their yards. This work is critical for re- establishing neighborhood trees ... as well as a sense of community. The Arbor Day Foundation works with local partners on the ground to help organize events and to make sure we’re delivering the trees at a time when the community is ready to replant. Nearly 5.3 million trees have been distributed through the program since its beginning. This year, 36 active campaigns were held in 11 states as well as Haiti, the Dominican Republic, and Burundi. The Coffey Park area of Santa Rosa, California, was one of the many communities supported through the program. With the pandemic 121 distribution and planting events preventing the planned tree distribution, the event was reworked into were held for this year’s campaigns. a tree planting. A local landscaper was contracted, and the trees were planted along the street where requested. Nina, one of the residents who received a tree, said, “The trees will be one step closer to making it home again.” The beauty of this program is that, time and time again, we bear witness to the power of trees. They are a sign of life and a vibrant step toward recovery for entire communities. 106,155 trees were planted and distributed to community members at those events. 2019-2020 Annual Report 17
Rain Forest Rescue® 18 Arbor Day Foundation
THE FOUNDATION IS WORKING WITH COMMUNITIES AND FAMILIES TO PRESERVE AND RESTORE TROPICAL RAIN FORESTS AND BUILD BETTER LIVES FOR THE 239,547 pounds PEOPLE LIVING THERE. of shade-grown Arbor Day® Coffee were sourced from Colombia, Nicaragua, Peru, Saving the Earth’s rain forests is a core conservation challenge. The and Honduras this year. Arbor Day Foundation’s Rain Forest Rescue program is working with on-location partners on large-scale tree planting, preservation, and recovery. An example of this is our ongoing work in the Yucatan Peninsula of Mexico. Education for local farmers remains paramount, so they can develop better farming practices that are not only beneficial to the forest but to the efficiency of their operations as well. Through the support of Foundation members and partners, the Kaxil Kiuic tree nursery continues to thrive and provide trees for farmers looking to put newly learned agroforestry practices into action. In addition to ensuring that new trees are being planted, the nursery also helps with ongoing care for the trees. The Rain Forest Rescue program is also at work in Santa Elena, Honduras. The rain forest here has faced much adversity, most 1,041,366 trees were planted in rain forests this year. recently due to southern pine beetles. The Foundation is not only working with local coffee producers to purchase their organic, shade- grown coffee, we are also supporting two local nurseries helping to restore the forest canopy. In addition to trees, these nurseries are also providing employment and skills development for residents. With the help of our members and partners, the Rain Forest Rescue program has helped to ensure that the trees — and those who care for them — continue to thrive. 72 Rain Forest Rescue projects have engaged the Foundation and our partners in 16 countries since the program began. 2019-2020 Annual Report 19
Energy-Saving Trees® and Community Canopy TM 20 Arbor Day Foundation
HOMEOWNERS ARE STRATEGICALLY PLANTING TREES IN PARTNERSHIP WITH LOCAL UTILITY PROVIDERS, PUBLIC AGENCIES, AND OTHER ORGANIZATIONS. The Arbor Day Foundation’s Energy-Saving Trees and Community Canopy programs are designed to help utility companies, municipalities, and corporate organizations distribute trees to their communities. The core purpose is to lower energy bills, improve air quality, sequester carbon, and manage stormwater runoff. 50,130 trees were distributed and Central to the program is an interactive online tool that was planted through the Energy-Saving Trees created through a Foundation partnership by The Davey Institute, and Community Canopy programs this year. a division of The Davey Tree Expert Co. The tool uses peer- reviewed scientific research from the U.S. Forest Service’s i-Tree software to calculate estimated energy savings over time. People use the online tool to personally plot their yard as seen from satellite imagery to select the right tree — provided by their utility provider, municipality, or other organization — and the right place for planting that will yield the greatest energy and cost savings. Once reserved, these trees are either delivered to homes or available for pickup at events organized by the Energy-Saving Trees or Community Canopy partner. This year, working with 55 partners in 35 states across the country, $20,344,214 in more than 50,000 trees were distributed through these programs. combined energy and community And 364,261 trees have been distributed and planted through the environmental benefits will be provided by Energy-Saving Trees and Community Canopy programs since 2011. these trees over 20 years. For example, in its fifth year of partnership, the City of Orlando is involved in the Energy-Saving Trees program as a means of furthering the community’s Green Works Orlando sustainability initiative. The city collaborates with the local utility company each spring and fall to distribute more than 1,000 trees to residents to be planted in their yards for optimal energy savings. Since the spring of 2015, a total of 11,920 trees have been planted throughout the city. Collectively, these trees are projected to save 18,610,911 kWh and provide $4.9 million in environmental benefits over 20 years. Universally, these programs are providing tremendous benefits — not only in terms of trees planted but also in energy bill savings 20–50% reduction in energy and education. used for heating and 30% reduction in air conditioning needs is possible when trees are properly placed around homes. 2019-2020 Annual Report 21
Alliance for Community Trees TM 22 Arbor Day Foundation
THIS NATIONWIDE NETWORK OF LOCAL NONPROFIT TREE PLANTING ORGANIZATIONS IS UNITED IN AN EFFORT TO PLANT TREES FOR A BETTER TOMORROW. Local impact happens when community-based tree planting organizations create projects that involve citizens, schools, churches, More than $1.3 million and government. This is the work of the 160 members of the was directed to member organizations for local Alliance for Community Trees program. These passionate nonprofit planting projects. organizations are the boots on the ground — a grass-roots network united in their purpose of improving communities and towns across the country with trees. Never has the dedication of these organizations been more apparent than this past spring, as the world was gripped by pandemic. One such group is Green Columbus in Columbus, Ohio. In a community ranked first in rising urban heat island effect, Green Columbus has been hard at work to plant trees and curb the issue. Earth Day Columbus — known as the largest Earth Day volunteer event in the U.S. — needed to continue in 2020. The health of community residents depended on it. 63 events were coordinated With the support of the Arbor Day Foundation and its corporate through this network with support from our partners, the event was still possible. “For this project we relied on committed corporate partners, allowing greater professionals and individual experienced volunteer tree planters impact and engagement on a local level. to plant a total of 31,000 trees,” said Claus Eckert with Green Columbus. “It was a record year for tree plantings despite a global pandemic and a statewide shutdown, and the community accomplished it following health and safety guidelines. A huge thank you to Verizon and the Arbor Day Foundation for believing in us and supporting us in this project so that we could make this happen.” With more than 90% of Americans living and working in towns and metropolitan areas, the need for informed action on a local level is greater than ever. The Alliance for Community Trees network is an integral part of making that happen. These committed organizations help deliver our shared mission in the communities they serve. 95% of Americans understand the shared benefits of having more trees in their communities according to a 2017 survey — inspiration for this network to keep up the good work. 2019-2020 Annual Report 23
Tree Campus® 24 Arbor Day Foundation
COLLEGE CAMPUSES AND HEALTHCARE FACILITIES ACROSS THE COUNTRY ARE DEDICATED TO ESTABLISHING AND MAINTAINING HEALTHY COMMUNITY FORESTS. As more focus is being placed on the importance of trees in urban 402 colleges and universities are recognized as Tree Campus Higher spaces, the Arbor Day Foundation has sought out opportunities Education schools. to support and recognize more organizations that have made a concerted effort to bring our mission to life. This year we expanded our Tree Campus program to include healthcare facility campuses as well as college and university campuses. Through Tree Campus Higher Ed (formerly Tree Campus USA), the Arbor Day Foundation continues to recognize two-year and four-year colleges and universities that practice sound tree management and care. In its 12th year, the program recognized 402 campuses — including 39 first-time applicants. Tree Campus Healthcare, in its inaugural year, recognized 16 health facilities across 12 states — including five community hospitals, five university hospitals, two rural hospitals, two veterans hospitals, one children’s hospital, and one residential care facility. The diversity More than 81,000 students within this network demonstrates how healthcare facilities of all were engaged in service-learning projects types and sizes are becoming leaders in using trees to improve related to Tree Campus Higher Education. community health and wellness. “We are committed to caring not only for our patients but also for our environment and setting an example for others to follow,” said Terry Kreiser, Director, Facilities Operations at Penn State Milton S. Hershey Medical Center, a recognized facility. To recognize so much dedication is inspiring. We are watching young adults grow in their respect for conservation and understanding that the future must include more trees. We are also witnessing healthcare providers embracing trees as a way to improve the overall well-being of their communities. 16 healthcare facilities received Tree Campus Healthcare recognition in the program’s inaugural year. 2019-2020 Annual Report 25
Celebrate Arbor Day 26 Arbor Day Foundation
State Arbor Days Alabama Last full week in February Alaska Third Monday in May Arizona Last Friday in April AFTER MORE THAN A CENTURY, Arkansas Third Monday in March California March 7-14 THIS NATIONAL HOLIDAY Colorado Third Friday in April CONTINUES TO EMBODY THE Connecticut Last Friday in April Delaware Last Friday in April IMPORTANCE OF PLANTING TREES. District of Columbia Last Friday in April Florida Third Friday in January Georgia Third Friday in February In 1872, the nation’s first tree planting holiday was celebrated. Guam Second Tuesday in October A century later, the Arbor Day Foundation was launched, in large Hawaii First Friday in November part, to bring the spirit of stewardship to the forefront throughout Idaho Last Friday in April the year. Illinois Last Friday in April Indiana Last Friday in April Iowa Last Friday in April The Foundation has grown and evolved in the past 48 years, but the Kansas Last Friday in April mission remains the same: We inspire people to plant, nurture, and Kentucky First Friday in April celebrate trees. And with the global issues we face today, our work is Louisiana Third Friday in January more important than ever. Maine Third full week in May Maryland First Wednesday in April Massachusetts Last Friday in April In the midst of a pandemic, celebrating Arbor Day looked much Michigan Last Friday in April different this year than in years past. One thing, however, remained Minnesota Last Friday in April constant. People were committed to showing their appreciation for Mississippi Second Friday in February trees. Some planted trees in their yards while others spent time in Missouri First Friday in April nature. Many communities celebrated online as much as possible, Montana Last Friday in April Nebraska Last Friday in April and some cities even encouraged residents to draw or paint trees and Nevada Last Friday in April hang them in their windows to share the spirit of Arbor Day with New Hampshire Last Friday in April neighbors passing by. New Jersey Last Friday in April New Mexico Second Friday in March No matter how they celebrated, we wanted them to share it New York Last Friday in April North Carolina First Friday following March 15 with the world. So the Arbor Day Foundation launched the North Dakota First Friday in May #ArborDayAtHome campaign. For each use of the hashtag on Ohio Last Friday in April social media, we planted a tree in a forest in need — up to 50,000 Oklahoma Last full week in March trees. The pictures and positive Arbor Day messages spread quickly Oregon First full week in April Pennsylvania Last Friday in April through Instagram, Twitter, and Facebook. Then corporate partner Rhode Island Last Friday in April Salesforce committed to match our tree pledge, ensuring that two South Carolina First Friday in December trees would be planted for each hashtag used. South Dakota Last Friday in April Tennessee First Friday in March By the end of the National Arbor Day weekend, Texas First Friday in November Utah Last Friday in April #ArborDayAtHome and #ArborDay had been posted more than Vermont First Friday in May 94,000 times. The hashtag campaign alone created 4.1 million social Virgin Islands Last Friday in September media impressions and a media reach of 97 million. Virginia Last Friday in April Washington Second Wednesday in April All in all, it was inspiring to see the strong desire to plant, West Virginia Second Friday in April Wisconsin Last Friday in April nurture, and celebrate trees — a passion for conservation and the Wyoming Last Monday in April environment that cannot be stopped even in the face of global crisis. NATIONAL ARBOR DAY Last Friday in April 2019-2020 Annual Report 27
Arbor Day Farm® 28 Arbor Day Foundation
THIS IS WHERE THE FOUNDATION’S MISSION COMES TO LIFE — 260 ACRES OF NATURAL BEAUTY AND OUTDOOR EXPLORATION IN NEBRASKA CITY, NEBRASKA. Building programs that are high-impact — life-changing, large-scale, partner-engaging, and sustainable — begins at Arbor Day Farm. The 260-acre National Historic Landmark, part of the original estate of Arbor Day originator J. Sterling Morton, is where the Arbor Day Foundation brings its mission to life for visitors year-round. At Arbor Day Farm’s Tree Adventure attraction, guests experience 26th anniversary orchards, vineyards, conservation demonstrations, and hands-on of Lied Lodge at Arbor Day Farm. activities through their own exploration and by guided tours. They can also tour the carefully preserved home of the Morton family at Arbor Lodge State Historical Park, owned by the Nebraska Department of Game and Parks and managed by Arbor Day Farm. In the spring and fall, visitors can watch team members carefully package and ship many of the millions of tree seedlings that are delivered to Foundation members across America. Lied Lodge at Arbor Day Farm serves as a destination for like minds from across the country and around the globe to gather and discuss forestry, conservation, education, and environmental stewardship. Amid that, you will also find family reunions, business conferences, weddings, and vacations. It is a truly one-of-a-kind destination that demonstrates the Foundation’s dedication to trees. Nearly 45,000 visitors explored the Arbor Day Farm Tree This year Arbor Day Farm added a new way for guests of all ages to Adventure and Arbor Lodge State experience nature. Known as Treetop Village®, this 3-acre attraction Historical Park this year. is the only place in America where you can clamber into the treetops to explore 11 different treehouses connected by more than 800 feet of unique bridges and netted walkways. This attraction was designed specifically for Arbor Day Farm and is the first of its kind to be completed in the U.S. In addition, the Farm is the first in North America to feature the WonderNet, a large, elevated span of netting specifically designed for jumping and playing. Areas of Treetop Village are also specifically designed to be ADA-compliant — ensuring that the experience is engaging for all. We are grateful for the support of our members and partners in helping position Arbor Day Farm to fulfill our mission of inspiring people to plant, nurture, and celebrate trees. 30,270 room nights were spent at Lied Lodge, as guests connected with nature. 2019-2020 Annual Report 29
#TeamTrees® 30 Arbor Day Foundation
WHAT STARTED AS A CALLOUT ON THE SOCIAL MEDIA PLATFORM REDDIT QUICKLY TURNED INTO AN ENVIRONMENTAL FORCE, DRIVEN BY A NEW AUDIENCE OF TREE PLANTERS. In the fall of 2019, #TeamTrees — a collective effort with YouTube content creators to inspire support for tree planting around the $21.5 million globe — took social media by storm. YouTube influencers MrBeast was raised by January 1, 2020. ( Jimmy Donaldson, widely followed for his creative philanthropy) and Mark Rober (former NASA scientist) formed a unique partnership with the Arbor Day Foundation to raise $20 million between October 25, 2019, and January 1, 2020. Each dollar raised would plant a tree, and trees would be planted on every continent except Antarctica. Hundreds of other content creators on YouTube and other social platforms were recruited to help lead the charge, and everyone involved developed unique content to drive their viewers to donate on TeamTrees.org in support of tree planting. The campaign was one of the fastest-growing environmental fundraising initiatives to date and the largest crowdfunding effort in More than 800,000 YouTube’s history. Within the first 24 hours, donations reached more individual donors supported the than $3.5 million. Just 48 hours after launch, more than $5 million #TeamTrees planting efforts. had been donated. The $20 million goal was reached on December 19, and the ticker continued to climb. As of January 1, the #TeamTrees campaign had raised more than $21.5 million for tree planting around the globe. More than 800,000 people from around the world — everyone from Elon Musk to third grade classrooms — were inspired to “join the team” and help plant trees. Individual donations varied from $1 to $1,000,001. The fundraising effort, however, was only the beginning. Through December 2022, the Foundation will be planting trees throughout North America, South America, Europe, Asia, Africa, and Australia. 4.6 million The first trees were planted as of June 30, 2020 — part of the 22 million to be planted by 2022. 2019-2020 Annual Report 31
FINANCIAL STATEMENTS YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019 The Board of Trustees on the effectiveness of the entity’s internal auditing procedures applied in the audit National Arbor Day Foundation control. Accordingly, we express no such of the financial statements and certain d/b/a Arbor Day Foundation opinion. An audit also includes evaluating additional procedures, including comparing Lincoln, Nebraska the appropriateness of accounting policies and reconciling such information directly to used and the reasonableness of significant the underlying accounting and other records Report on the Financial Statements accounting estimates made by management, used to prepare the financial statements or We have audited the accompanying as well as evaluating the overall presentation to the financial statements themselves, and financial statements of National Arbor Day of the financial statements. other additional procedures in accordance Foundation d/b/a Arbor Day Foundation, We believe that the audit evidence we have with auditing standards generally accepted which comprise the statement of financial obtained is sufficient and appropriate to in the United States of America. In our position as of June 30, 2020, and the related provide a basis for our audit opinion. opinion, the Schedule of Expenditures statements of activities, functional expenses, of Federal Awards is fairly stated in all and cash flows for the year then ended, and Opinion material respects in relation to the financial the related notes to the financial statements. statements as a whole. In our opinion, the financial statements Management’s Responsibility for referred to above present fairly, in all Emphasis of Matter material respects, the financial position the Financial Statements As discussed in Note B to the financial of National Arbor Day Foundation d/b/a Management is responsible for the statements, in 2020, the entity adopted Arbor Day Foundation as of June 30, 2020, preparation and fair presentation of these new accounting guidance ASU 2014-09, and the changes in its net assets and its cash financial statements in accordance with Revenue from Contracts with Customers, flows for the year then ended in accordance accounting principles generally accepted ASU 2018-08, Clarifying the Scope and the with accounting principles generally in the United States of America; this accepted in the United States of America. Accounting Guidance for Contributions includes the design, implementation, and Received and Contributions Made, and maintenance of internal control relevant Report on Summarized ASU 2018-13, Fair Value Measurement to the preparation and fair presentation Comparative Information (Topic 820): Disclosure Framework – of financial statements that are free from Changes to the Disclosure Requirements for We have previously audited National Fair Value Measurement. Our opinion is not material misstatement, whether due to fraud Arbor Day Foundation d/b/a Arbor Day modified with respect to this matter. or error. Foundation’s June 30, 2019 financial Auditor’s Responsibility statements, and we expressed an unmodified Other Reporting Required by Government audit opinion on those audited financial Auditing Standards Our responsibility is to express an opinion statements in our report dated October on these financial statements based on our In accordance with Government Auditing 23, 2019. In our opinion, the summarized audit. We conducted our audit in accordance Standards, we have also issued our comparative information presented herein with auditing standards generally accepted as of and for the year ended June 30, 2019 is report dated October XX, 2020, on our in the United States of America and the consideration of National Arbor Day consistent, in all material respects, with the standards applicable to financial audits Foundation d/b/a Arbor Day Foundation’s audited financial statements from which it contained in Government Auditing has been derived. internal control over financial reporting and Standards, issued by the Comptroller on our tests of its compliance with certain General of the United States. Those Other Matter provisions of laws, regulations, contracts and standards require that we plan and perform grant agreements and other matters. The Our audit was conducted for the purpose the audit to obtain reasonable assurance purpose of that report is solely to describe of forming an opinion on the financial about whether the financial statements are the scope of our testing of internal control statements as a whole. The accompanying free from material misstatement. over financial reporting and compliance Schedule of Expenditures of Federal and the results of that testing, and not to An audit involves performing procedures Awards is presented for purposes of provide an opinion on the effectiveness to obtain audit evidence about the amounts additional analysis as required by the of National Arbor Day Foundation d/b/a and disclosures in the financial statements. audit requirements of Title 2 U.S. Code Arbor Day Foundation’s internal control The procedures selected depend on the of Federal Regulations (CFR) Part 200, over financial reporting or on compliance. auditor’s judgment, including the assessment Uniform Administrative Requirements, That report is an integral part of an audit of the risks of material misstatement of the Cost Principles, and Audit Requirements performed in accordance with Government financial statements, whether due to fraud for Federal Awards (Uniform Guidance), Auditing Standards in considering National or error. In making those risk assessments, and is not a required part of the financial Arbor Day Foundation d/b/a Arbor Day the auditor considers internal control statements. Such information is the Foundation’s internal control over financial relevant to the entity’s preparation and fair responsibility of management and was reporting and compliance. presentation of the financial statements in derived from and relates directly to the order to design audit procedures that are underlying accounting and other records Lincoln, Nebraska appropriate in the circumstances, but not used to prepare the financial statements. October 28, 2019 for the purpose of expressing an opinion The information has been subjected to the 32 Arbor Day Foundation
STATEMENT OF FINANCIAL POSITION YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019 ASSETS 2020 2019 CURRENT ASSETS Cash and cash equivalents (notes A and F) $ 11,624,967 $ 2,008,809 Certificates of deposit 11,114,973 - Investments (notes A, C, F and O) 7,839,276 7,837,468 Accounts receivable, net of allowance of $350,000 (2020) 395,254 1,447,112 and $0 (2019) (note A) Unconditional promises to give (note A) 4,422,443 2,715,074 Grants receivable (note A) 436,813 597,771 Prepaid expense 1,315,715 519,109 Inventory (notes A and D) 5,274,737 4,129,434 Total current assets 42,424,178 19,254,777 PROPERTY AND EQUIPMENT, net (notes A and E) 29,088,873 28,736,696 OTHER ASSETS Restricted cash 1,187,832 1,178,106 Assets held for deferred compensation plan 34,098 17,159 Intangible asset 31,467 - Construction in progress 21,581 822,421 Contributions receivable from charitable trusts (notes F and O) 29,916 30,139 Total assets $ 72,817,945 $ 50,039,298 LIABILITIES AND NET ASSETS CURRENT LIABILITIES Accounts payable $ 2,180,946 $ 1,930,124 Accrued expenses (note A) 11,525,486 4,726,805 Current maturities of long-term obligations (note H) 1,021,135 672,520 Conditional contributions (note A) 4,613,169 3,181,746 Deferred revenue (note A) 79,185 - Total current liabilities 19,419,921 10,511,195 LONG-TERM OBLIGATIONS Conditional contributions (note A) - 571,429 Long-term obligations, net of current maturities (note H) 1,643,165 20,373 Total long-term obligations 1,643,165 591,802 OTHER LIABILITIES Annuities payable (notes F and O) 895,500 732,991 Total liabilities 21,958,586 11,835,988 NET ASSETS (notes A and I) Without donor restrictions Undesignated 40,579,722 27,704,048 Designated 9,410,362 9,431,154 With donor restrictions 869,275 1,068,108 Total net assets 50,859,359 38,203,310 Total liabilities and net assets $ 72,817,945 $ 50,039,298 See accompanying notes to financial statements. 2019-2020 Annual Report 33
STATEMENT OF ACTIVITIES YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019 2020 2019 WITHOUT DONOR WITH DONOR CHANGES IN NET ASSETS RESTRICTIONS RESTRICTIONS TOTAL TOTAL REVENUE AND SUPPORT Membership dues $ 13,713,943 $ - $ 13,713,943 $ 14,001,349 Contributions 52,690,027 169,315 52,859,342 25,126,373 Trees for America 4,539,579 - 4,539,579 4,763,456 Program grant income (note J) 2,581,167 - 2,581,167 1,927,723 Arbor Day Farm income 7,327,700 - 7,327,700 9,426,800 Rain Forest Rescue income 1,976,806 - 1,976,806 3,210,969 Other income (note K) 1,915,074 (235,397) 1,679,677 1,676,257 Net assets released from restrictions (note A) 132,751 (132,751) - - Total revenue and support 84,877,047 (198,833) 84,678,214 60,132,927 EXPENSES PROGRAM SERVICES Tree City USA 1,357,791 - 1,357,791 1,159,578 Arbor Day/Youth Education 1,484,684 - 1,484,684 2,965,839 Rain Forest Rescue 3,847,044 - 3,847,044 4,789,764 Trees for America 37,882,482 - 37,882,482 22,989,138 Arbor Day Farm 11,161,641 - 11,161,641 11,825,022 Conference programs 820,720 - 820,720 632,759 SUPPORTING ACTIVITIES General and administrative 6,478,094 - 6,478,094 6,367,102 Membership development 5,374,721 - 5,374,721 4,906,077 Fundraising 3,560,540 - 3,560,540 3,483,591 Total expenses 71,967,717 - 71,967,717 59,118,870 INCREASE (DECREASE) IN NET ASSETS 12,909,330 (198,833) 12,710,497 1,014,057 Net assets, beginning of year 37,135,202 1,068,108 38,203,310 37,189,253 CUMULATIVE EFFECT OF ADOPTION (54,448) - (54,448) - OF ASC 606 (NOTE B) Net assets, beginning of year as restated 37,080,754 1,068,108 38,148,862 37,189,253 Net assets, end of year $ 49,990,084 $ 869,275 $ 50,859,359 $ 38,203,310 See accompanying notes to financial statements. 2% Rain Forest Rescue income 2% Other income 1% Conference programs 9% General and administrative 9% Arbor Day Farm income 16% 7% Membership development 3% Program grant income Membership dues 16% Arbor Day 5% Trees for America Farm 5% Fundraising 2% Tree City USA 2% Arbor Day/Youth Education 5% Rain Forest Rescue 63% 53% Contributions Trees for America 2020 REVENUE 2020 EXPENSES 34 Arbor Day Foundation
STATEMENT OF CASH FLOWS YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019 2020 2019 CASH FLOWS FROM OPERATING ACTIVITIES Cash received from revenue and support $ 84,651,895 $ 57,685,838 Cash paid to employees and suppliers (63,801,268) (58,314,864) Interest received 211,736 153,068 Interest paid (16,455) (40,635) Net cash provided (used) by operating activities 21,045,908 (516,593) CASH FLOWS FROM INVESTING ACTIVITIES Purchase of certificates of deposit (11,096,841) - Purchase of investments (193,180) (105,811) Proceeds from the sale of investments 155,662 137,113 Purchase of property and equipment (2,136,687) (2,756,954) Net cash used by investing activities (13,271,046) (2,725,652) CASH FLOWS FROM FINANCING ACTIVITIES Principal payments on long-term obligations 2,664,300 - Principal payments on capital lease (692,893) (647,594) Payments on annuities (120,385) (137,113) Net cash provided (used) by financing activities 1,851,022 (784,707) Net increase in cash, cash equivalents, and restricted cash 9,625,884 (4,026,952) CASH, CASH EQUIVALENTS, AND RESTRICTED CASH, BEGINNING OF YEAR 3,186,915 7,213,867 Cash, cash equivalents, and restricted cash, end of year $ 12,812,799 $ 3,186,915 ADJUSTMENTS TO RECONCILE INCREASE IN NET ASSETS TO NET CASH PROVIDED (USED) BY OPERATING ACTIVITIES Increase in net assets $ 12,710,497 $ 1,014,057 Adjustments to reconcile increase in net assets to net cash provided (used) by operating activities≠ Depreciation 2,485,429 2,326,862 Reinvested interest (18,132) - Bad debt write off 361,285 - Investment loss 191,595 324,922 Actuarial loss on annuities 72,689 83,033 Decrease in contributions for annuity liabilities 54,543 23,889 Donated property and equipment - (29,101) (Increase) decrease in assets Accounts receivable 690,573 67,568 Unconditional promises to give (1,707,369) (1,452,937) Grants receivable 160,958 (57,415) Prepaid expense (796,606) (172,343) Inventory (1,145,303) (1,767,937) Assets held for deferred compensation plan (16,939) (17,159) Increase (decrease) in liabilities Accounts payable 319,276 (65,367) Accrued expenses 6,798,681 442,156 Conditional contributions 859,994 (665,392) Deferred revenue 24,737 (571,429) Total adjustments to increase in net assets 8,335,411 (1,530,650) Net cash provided (used) by operating activities $ 21,045,908 $ (516,593) SUPPLEMENTAL DISCLOSURE OF NONCASH INFORMATION: Noncash investing activities Accounts payable assumed for property and equipment purchases $161,844 $230,298 In-kind donations of property and equipment - $29,101 Cash, cash equivalents, and restricted cash reported within the statements of financial position that sum to the total of the same such amounts shown above include: Cash and cash equivalents $ 11,624,967 $ 2,008,809 Restricted cash 1,187,832 1,178,106 Cash, cash equivalents, and restricted cash $ 12,812,799 $ 3,186,915 2019-2020 Annual Report 35
STATEMENT OF FUNCTIONAL EXPENSES YEAR ENDED JUNE 30, 2020, WITH COMPARATIVE TOTALS FOR THE YEAR ENDED JUNE 30, 2019 PROGRAM SERVICES PROGRAM SERVICES SUPPORTING ACTIVITIES Arbor Day/Youth Rain Forest Trees for Conference Total Program General and Member Tree City USA Arbor Day Farm Fundraising 2020 Totals 2019 Totals Education Rescue America Programs Services Administrative Development Salaries, payroll taxes and employee benefits (note M) $ 551,846 $ 193,371 $ 422,997 $ 3,364,079 $ 5,053,919 $ 128,780 $ 9,714,992 $ 3,960,440 $ 886,685 $ 1,070,689 $ 15,632,806 $ 15,886,866 Contract labor 1,000 111,379 - 100,246 175,563 - 388,188 19,707 - - 407,895 200,852 Advertising and promotion (note A) 31,850 10,400 15,148 203,535 306,245 181 567,359 168,559 348 6,762 743,028 1,425,371 Printing, publications, mailing, and 199,802 572,690 1,451,092 3,081,895 168,800 251 5,474,530 100,116 1,660,206 1,209,165 8,444,017 8,525,554 photography Travel and mileage 18,469 50,850 24,661 146,230 59,184 22,518 321,912 107,362 10,883 140,561 580,718 789,955 Professional services 66,890 119,191 8,690 1,221,213 143,657 83,389 1,643,030 283,708 86,793 46,218 2,059,749 1,689,664 Recognition material 1,199 100 259 1,558 7,108 - 10,224 12,126 - 814 23,164 21,505 Professional development 544 92 216 3,935 7,836 22 12,645 31,805 - 6,298 50,748 54,394 Taxes 1,264 1,262 564 5,373 274,575 88 283,126 40,796 6,897 10,113 340,932 356,468 Repairs and maintenance 4,371 23,310 4,473 9,174 372,617 - 413,945 108,339 136,001 26,712 684,997 615,723 Tree purchases and shipping expenses 58,799 32,729 38,917 5,983,363 - - 6,113,808 - 1,571 110 6,115,489 5,743,243 Reforestation expenses - - - 14,246,897 203 - 14,247,100 - - - 14,247,100 4,211,903 Rain forest preservation - - 18,934 - - - 18,934 - - - 18,934 17,756 Inventory purchases 239,676 101,252 1,143,726 - 1,209,243 - 2,693,897 13,709 - 199,868 2,907,474 4,136,618 Computer services 47,512 683 80 295,045 78,861 - 422,181 549,166 992 23,403 995,742 762,742 Bank charges 182 252 573 837,357 155,148 2,882 996,394 32,522 - 543 1,029,459 508,041 Insurance 1,320 1,320 6,237 1,907 207,208 425 218,417 71,851 8,202 8,066 306,536 303,191 Telephone and utilities 6,843 5,543 4,715 72,430 591,655 454 681,640 21,550 30,646 38,874 772,710 767,336 Postage 99,120 219,729 328,632 1,051,000 123,724 968 1,823,173 17,004 2,399,220 636,197 4,875,594 4,700,159 Office supplies 1,477 491 561 8,042 12,606 1,283 24,460 32,752 2,659 3,126 62,997 69,602 Operating supplies 1,381 1,889 8,363 8,490 493,701 382,255 896,079 50,201 3,685 6,883 956,848 892,671 Dues and subscriptions 2,020 7,424 3,582 58,803 15,061 760 87,650 21,519 4,396 18,038 131,603 98,374 Interest expense - - - - 10,809 - 10,809 5,646 - - 16,455 39,442 Bad debts - - 351,157 2,224 571 - 353,952 7,333 - - 361,285 16,765 Rental expense (note L) 23 - - 5,214 53,883 60,846 119,966 43,741 - - 163,707 150,413 Depreciation (note E) 17,453 17,453 8,865 48,649 1,573,084 - 1,665,504 604,808 108,459 106,658 2,485,429 2,326,862 Subsidies for community tree planting - 11,356 - 1,242,336 - - 1,253,692 - - - 1,253,692 2,356,392 initiatives Reforestation carbon credits - - - 5,878,083 - - 5,878,083 - - - 5,878,083 2,193,576 Miscellaneous 4,750 1,918 4,602 5,404 66,380 135,618 218,672 173,334 27,078 1,442 420,526 257,432 Total Expenses $ 1,357,791 $ 1,484,684 $ 3,847,044 $37,882,482 $ 11,161,641 $ 820,720 $ 56,554,362 $ 6,478,094 $ 5,374,721 $ 3,560,540 $ 71,967,717 Total Expenses June 30, 2019 $ 1,159,578 $ 2,965,839 $ 4,789,764 $ 22,989,138 $ 11,825,022 $ 632,759 $ 44,362,100 $ 6,367,102 $ 4,906,077 $ 3,483,591 $ 59,118,870 NOTES TO FINANCIAL STATEMENTS THE NATIONAL ARBOR DAY FOUNDATION d/b/a Arbor Day when the stipulated purpose for which the resource was restricted has been Foundation (the Foundation) was incorporated under the Nebraska Nonprofit fulfilled, or both, and are reported in the statements of activities as net assets Corporation Act on September 3, 1971. The purpose of the Foundation is to engage released from restrictions. in educational and charitable activities including officially promoting the annual Contributions restricted by donors received in the same period when the observance of Arbor Day; inspiring people to plant, nurture, and celebrate trees; associated stipulated time or purpose restriction is accomplished are reported stimulating a world-wide program of tree and horticultural planting and care; as increases in net assets without donor restrictions. All other donor-restricted advancing nature education and environmental education; and maintaining Arbor contributions are reported as increases in net assets with donor restrictions, Day Farm, the estate of J. Sterling Morton, the founder of the Arbor Day holiday. depending on the nature of the restrictions. NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Cash and Cash Equivalents. For purposes of the statement of cash flows, the Method of Accounting. The accompanying financial statements have been Foundation considers all highly liquid investments with an original maturity of three prepared on the accrual basis of accounting. months or less to be cash equivalents. Net Asset Classification. Net assets, revenues, gains, and losses are classified based Investments. Investments in marketable securities with readily determinable fair on the existence or absence of donor or grantor imposed restrictions. Accordingly, values and all investments in debt securities are reported at their fair values in the net assets and changes therein are classified and reported as follows: statement of financial position. Unrealized gains and losses are included in the statement of activities. Donated securities are recorded as contributions equal to the Without donor restrictions. Net assets available for use in general operations fair market value of the securities at the date of gift. and not subject to donor or grantor restrictions. The governing board has designated, from net assets without donor restrictions, net assets for an operating Accounts Receivable. Accounts receivable are stated at the amount management reserve and board-designated endowment. expects to collect from outstanding balances. Management provides for probable uncollectible amounts through a charge to earnings and a credit to a valuation With donor restrictions. Net assets subject to donor- or grantor-imposed allowance based on its assessment of the current status of individual accounts. Balances restrictions. Some donor-imposed restrictions are temporary in nature, such that are still outstanding after management has used reasonable collection efforts as those that will be met by the passage of time or other events specified by the are written off through a charge to the valuation allowance and a credit to accounts donor. Other donor-imposed restrictions are perpetual in nature, where the donor receivable. Changes in the valuation allowance have not been material to the financial stipulates that resources be maintained in perpetuity. Gifts of long-lived assets statements. and gifts of cash restricted for the acquisition of long-lived assets are recognized as revenue when the assets are placed in service. Donor-imposed restrictions are Accounts receivable due from customers are uncollateralized customer obligations released when a restriction expires, that is, when the stipulated time has elapsed, due under normal trade terms either due upon receipt or requiring payment within 36 Arbor Day Foundation
NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Accrued Vacation. The Foundation’s vacation pay policy allows full-time employees CONTINUED 80 hours of vacation time for the first year of full-time employment, increasing each year of employment up to a maximum of 160 hours per year after 10 years of 30 days from the invoice date. Accounts receivable are stated at the amount billed employment. Vacation time is also available on a pro-rata basis for regular part- to the customer. The Foundation does not charge interest on overdue customer time employees. Up to 160 hours of accrued vacation time may be carried into a account balances. Payments of accounts receivable are allocated to the specific new calendar year but no more than 160 hours may be accumulated and unused invoices identified on the customer’s remittance advice or, if unspecified, are applied at anytime. All accumulated vacation time is paid out upon termination. Accrued to the earliest unpaid invoices. vacation for the years ended June 30, 2020 and 2019 was $590,457 and $512,610, Grants Receivable. Grants receivable are stated at the amount management expects respectively. to collect from balances outstanding at year-end. Based on management’s assessment Contract Balances. Contracts assets represent the Foundation’s right to of the credit history of grantors having outstanding balances and current relationships consideration in exchange for services that have been transferred to the customer with them, it has concluded that realization losses on balances outstanding at year-end before payment is due. Contract liabilities include consideration due or paid by will be immaterial. a customer prior to when the Foundation transfers services and represent the Revenue Recognition. The following is a description of the Foundation’s principal Foundation’s obligation to the customer. The Foundation refers to contract assets sources of revenue: and contract liabilities as accounts receivable and deferred revenue on the statement Government and Other Grants. The Foundation is the recipient of federal, of financial position. state, and local grants to fund its primary programs. Grants consist primarily of Leases. Assets which are acquired by lease-purchase agreements and meet the conditional grants, that is, those with a measurable performance or other barrier, criteria of a capital lease are recorded as assets and obligations at the lesser of the and a right of return. Grants are not recognized until the conditions on which following: they depend have been substantially met. The federal, state and local grants are (1) An amount equal to the present value, at the beginning of the lease term, conditioned upon the incurrence of allowable qualifying expenses. Grants are of minimum lease payments during the lease term, excluding that portion recorded as revenue when the related approved expenditures are made. Unearned of the payments representing executory costs to be paid by the lessor, grant revenue represents advances of grant funds received prior to the incurrence of together with any profit thereon. related costs by the Foundation. (2) Fair value of the leased property at the inception of the lease. Contributions. Contributions are recognized when a donor makes a promise to give that is, in substance, unconditional. Conditional promises to give, that is, Rental payments under agreements which meet the criteria of an operating lease are those with a measurable performance or other barrier, and a right of return, are not expensed when paid. recognized until the conditions on which they depend have been substantially met. Advertising. The Foundation expenses advertising as incurred. Advertising Conditional contributions received prior to the satisfaction of significant conditions expense for the years ended June 30, 2020 and 2019 was $743,028 and $1,425,371, are recognized as liabilities on the statement of financial position. respectively. Sales of Goods or Services. Fees charged to program users are recognized Shipping and Handling Costs. The Foundation records the freight billed to at a point in time as the Foundation satisfies its performance obligations by customers as sales revenue and the related freight costs as cost of goods sold. transferring program goods or services to users. The Foundation’s primary fees relate to conference revenue, tree sales, Arbor Day Farm revenues (food, beverage, Functionalized Expenses. The costs of providing various programs and other merchandise, activity and hotel/conference center rentals), and Rain Forest Rescue activities have been summarized on a functional basis in the Statement of revenues, in which program users simultaneously consume and receive benefits. Activities and in the Statement of Functional Expenses. Accordingly, certain Any program fees prepaid by users are accounted for as deferred revenue until the costs have been allocated among the programs and supporting services benefited. Foundation satisfies its obligations to provide the related program goods or services. The expenses that are allocated include occupancy, depreciation and property insurance, which are allocated on a square footage basis, as well as salaries and The Foundation records the freight billed to customers as sales revenue and the wages, benefits, payroll taxes, professional services, office expenses, information related freight costs as cost of goods sold. technology, interest, insurance and other, which are allocated on the basis of The Foundation collects sales tax from all nonexempt customers at the rate in effect estimates of time and effort. in the state where the delivery occurs if the Foundation has nexus in the state. The Fair Value Measurements. The Financial Accounting Standards Board has Foundation’s accounting policy is to exclude the tax collected from revenue and issued guidance defining fair value, establishing a framework for measuring fair remit the balance to the appropriate state. value and expanding disclosures about fair value measurements. Fair value is the Membership Dues. Dues are charged to members based on the length of time an price that would be received to sell an asset or paid to transfer a liability in an individual has been a member and the length of the memberships. Some members, orderly transaction between market participants at the measurement date. The based upon the level of membership, receive trees as a part of their membership, Foundation utilizes a fair value hierarchy to prioritize the inputs to valuation thus membership dues are split with a portion recognized when received as a techniques used to measure fair value. The hierarchy gives the highest priority contribution and the remaining balance deferred until the trees are shipped to the to unadjusted quoted prices in active markets for identical assets or liabilities member. (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). Inventory. Inventory is stated at the lower of cost or net realizable value determined by the first-in, first-out method. The three levels of the fair value hierarchy are described as follows: Property and Equipment and Depreciation. Property and equipment are carried Level 1 Inputs to the valuation methodology are unadjusted quoted at cost, if purchased, and at fair market value at the date of contribution, if received prices for identical assets or liabilities in active markets that the by donation, less accumulated depreciation. Depreciation is provided for in amounts Foundation has the ability to access. sufficient to relate the cost of depreciable assets to operations over their estimated useful Level 2 Inputs to the valuation methodology include: lives computed primarily on the straight-line method. It is the Foundation’s policy to capitalize property and equipment with a cost of $5,000 or more and an estimated • quoted prices for similar assets or liabilities in useful life of greater than one year. The cost of routine maintenance and repairs is active markets; charged to expense as incurred; significant renewals and betterments are capitalized. • quoted prices for identical or similar assets or liabilities in The estimated lives by asset class follow: inactive markets; Buildings 5-50 years • inputs other than quoted prices that are observable for the Leasehold improvements 20 years asset or liability; Farm improvements 5-32 years • inputs that are derived principally from or corroborated by Orchards 5-20 years observable market data by correlation or other means. Computer hardware 5-10 years If the asset or liability has a specified (contractual) term, the level 2 input must be Lied Lodge and Conference Center observable for substantially the full term of the asset or liability. equipment and improvements 3-30 years Level 3 Inputs to the valuation methodology are unobservable and Furniture and equipment 5-30 years significant to the fair value measurement. Computer software 5-10 years 2019-2020 Annual Report 37
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