2020 Corporate Sponsorship & Advertising - www.mha.org - Michigan Health ...
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2020
Corporate
Sponsorship &
Advertising
www.mha.org
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Show me your friends, and I’ll show you your future.
While it is easy to find information about a product or service, there is still one
tactic that every supplier must master: relationship building. The beginning of
a new relationship is generally not something we consciously see. It is often
hard to pinpoint when you move from talking to sharing or cross the line from
acquaintance to friend.
Live events are the platform for making connections, but you must be
intentional. The MHA’s events are designed with relationship building in mind.
We create opportunities for you to connect face-to-face with hospital leaders
and give you opportunities to capitalize on a prospect-rich environment for new
products and services. The MHA Field Engagement team is ready to work with
you to help achieve your organization’s goals and connect you with Michigan’s
healthcare leaders. Please do not hesitate to contact Erin Steward, CMP, or
another member of the MHA Field Engagement division with questions or to
explore additional ideas you may have for sponsorship.
Another way to gain awareness among the MHA membership is through online
advertising. MHA.org is visited more than 10,000 times per month and, each
week, the MHA Monday Report is delivered to more than 3,300 inboxes. See
page 14 in this brochure or speak with Erica Leyko in MHA Field Engagement to
learn more.
Thank you for your interest in sponsorship opportunities available at the MHA —
we look forward to partnering with you in 2020!
MHA CEO Brian Peters
We advance the health of individuals and communities
2 www.facebook.com/MichiganHospitals
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
The Audience At a Glance
680+ ATTENDEES AT 2018-2019 MHA
MAJOR MEMBERSHIP MEETINGS
85% OF ATTENDEES WERE CEOS OR
SENIOR ADMINISTRATORS
90+ HOSPITALS AND OTHER HEALTHCARE
ORGANIZATIONS WERE REPRESENTED
Live events are the most powerful platform for learning and building meaningful
relationships. The MHA is modernizing its events to produce better results by
designing new formats, attracting a broad spectrum of leaders, creating different
experiences and delivering unprecedented insight and knowledge.
Our sponsors are vital to helping conference participants emerge with innovative
ideas and solutions to achieve their organizations’ goals. In turn, sponsors gain
new customers, discover fresh leads and develop deeper relationships. We look
forward to another rewarding, successful year with all our attendees, sponsors
and partners!
The MHA sponsorship program gives you:
An opportunity to foster positive relationships with new and current
customers.
The ability to attend content-rich conferences designed to enhance your
understanding of the latest business models, technological innovations and
trends.
A chance to meet with providers and gain valuable insight into Michigan’s
healthcare community.
The opportunity to capitalize on a prospect-rich launch environment for
new products and services.
Digital Reach
Facebook Followers Twitter Followers LinkedIn Followers
MHA MHA MHA
17,800+ 5,100+ 2,500+
Average Monthly Impressions Average Monthly Impressions Average Monthly Impressions
494,000+ 62,900+ 10,000+
The MHA continues to grow its presence on social media as a way to engage with the general public, MHA
members, legislators and more! Sponsors of MHA events are recognized across the association’s social media
channels to provide additional visibility and value.
@MIHospitalAssoc 3
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Who We Are
Based in greater Lansing, the Michigan Health & Hospital Association advocates
in Michigan and Washington, DC, on behalf of healthcare providers and the
communities and patients they serve. The MHA is a nationally recognized leader
on initiatives that protect and promote quality, cost-effective and accessible
healthcare. The MHA represents:
164 member hospitals, of which 133 are community hospitals
20 health systems (13 based in Michigan; 7 headquartered in other states)
91 teaching hospitals
10 public hospitals
7 children’s hospitals
54 rural hospitals
37 critical access hospitals
92 urban hospitals
Michigan hospitals serve patients 24 hours a day,
365 days a year.
5 million people treated in emergency departments
37 million outpatient visits conducted
5 million inpatient care days
1 million patients admitted for care & treatment
106,000 babies delivered
Average length of stay – 4.69 days
2017 data from the American Hospital Association Annual Survey.
4 www.facebook.com/MichiganHospitals
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
What We Do
ADVANCING HEALTH
From educational sessions and individual presentations to help hospitals
implement Michigan’s opioid laws to assisting the state in creating a verification
mechanism for hospital employees’ compliance with the Prescription Drug
Monitoring Program, the MHA advanced the ongoing battle against the opioid
epidemic.
ACCESS TO CARE
The MHA worked alongside others to preserve the federal government’s
340B Drug Discount Program, which requires drug manufacturers to provide
discounted prices for outpatient drugs, allowing healthcare organizations to
better care for their uninsured and low-income patients. These efforts influenced
the U.S. District Court ruling that the government “must resolve the harm
caused by its unlawful cuts to Medicare reimbursement” through the 340B Drug
Discount Program.
CORPORATE AND GRASSROOTS ADVOCACY
The MHA actively weighed in on 71 bills in the Michigan Legislature during
the 2018-2019 fiscal year, each of which held implications for healthcare in the
state. The MHA opposed 38 bills, only five of which became law — after MHA-
supported amendments were included to protect healthcare. Fourteen of the
32 bills supported by the MHA became law. In addition, several hundred letters
were sent to lawmakers on hospitals’ behalf by MiCare Champions, the MHA’s
network of grassroots advocates established through the 2018 #MiCareMatters
image campaign.
DATA AND PRICING TRANSPARENCY
The MHA has continued to improve the VerifyMiCare.org website to provide the
public and government with information on hospital charges and appropriate
quality measures to depict the care environments of critical access hospitals. The
association is also supporting the American Hospital Association’s principles on
surprise billing and developed an infographic to educate stakeholders.
@MIHospitalAssoc 5
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Circle of Honor Distinction
Organizations that make a considerable sponsorship commitment to the MHA
will receive the highest level of distinction, the Circle of Honor award. To
be eligible for the Circle of Honor award, your organization must contribute
$15,000 in sponsorship funding. This can be accomplished through a platinum
sponsorship at the MHA Annual Membership Meeting or through combined
sponsorship at the MHA Annual Membership Meeting and Breakthrough.
The Circle of Honor award winners are recognized each year at the MHA
Annual Membership Meeting, which provides an exclusive setting and allows
for recognition from MHA board members. Additionally, Circle of Honor award
winners are recognized in promotional marketing communications throughout
the year and on the MHA website.
MEANINGFUL OPPORTUNITIES:
INVITATIONS TO CEO AND BOARD OF TRUSTEES EVENTS
The evening before the MHA Breakthrough event in February, a small
group of healthcare CEOs and MHA senior leaders attend a dinner
and networking event to discuss challenges facing hospitals and health
systems. Circle of Honor sponsors receive a special invitation to send a
representative to the exclusive event, allowing them to personally speak
with leaders of Michigan’s healthcare facilities.
The MHA Board of Trustees meets once a year to develop the association’s
strategies to fulfill membership goals. Circle of Honor sponsors also receive
an invitation to send one person to a reception and dinner during the MHA
Board of Trustees Strategic Planning Session in August. This is a special
opportunity for face-to-face discussions with members of the MHA Board.
6 www.facebook.com/MichiganHospitals
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Policies and Conditions of
Sponsorship and Attendance at
MHA Membership Meetings and
Conferences
WHO MAY ATTEND THE MEETING? This statement should be read in conjunction with all
MHA membership meetings are private, and other existing policies and agreements pertaining to
attendance is open to MHA members, meeting sponsorship and attendance at MHA membership
sponsors and invited guests of the MHA. Please meetings.
contact the MHA Field Engagement department I. Proprietary Interest — The MHA Annual
with questions regarding membership. Membership Meeting, Breakthrough and
other MHA membership meetings are private
GUEST REGISTRATION membership meetings. The MHA reserves the
right to control all information, marketing, events
Guest registrations are limited to a spouse, and activities related to these meetings.
significant other, or a child 18 years of age or older.
Employees, governing board members, and those II. Hosting of Separate Events — The hosting of
who hold medical privileges with the registering separate events, parties, meetings, or other
organization are not considered spouses or guests of organized gatherings at, as a part of, or in
a registrant, regardless of their relationship status to conjunction with any MHA major membership
the registrant, and must pay the regular registration meeting without the express written permission
fee. Business associates may not register as guests of the MHA is strictly prohibited.
and must pay the regular registration fee. The MHA III. Communication with Meeting Attendees — Only
reserves the right to determine who qualifies as a the MHA and its expressly authorized designees
spouse/guest/business associate for a given event may distribute written material, invitations,
and may limit the number of guests for any given agendas or other communications pertaining
registrant or registering organization. to functions, events or programs in conjunction
with MHA membership meetings. Sponsors and
PAYMENT other individuals must obtain written permission
from the MHA to distribute any written material,
Any payment made by credit card will have a 3%
including invitations, to MHA membership
processing fee added. Checks should be made
meeting attendees.
payable to MHA or MHA Health Foundation.
IV. Nothing in this policy is intended to unlawfully
limit trade or competition. This policy applies
HOSTING OF SEPARATE EVENTS
only to events and written materials hosted
Overview — The purpose of this statement is to or provided in conjunction with or as a part
provide clarification to MHA meeting sponsors, of private MHA membership meetings. The
individuals and organizations attending MHA MHA reserves the right to accept or reject
membership meetings about the policies and sponsors based on its written sponsorship
conditions related to the hosting of separate events criteria; however, it is the policy of the MHA
and the distribution of written material in conjunction not to discriminate against any individual or
with MHA membership meetings. The MHA seeks to organization based on race, color, religion,
provide the highest quality experience to sponsors and gender, national origin, disability, age, height,
attendees of its membership meetings. To this end, the weight, marital status or veteran status in
MHA’s policies concerning its membership meetings accordance with applicable federal, state and
are carefully designed to ensure the consistency of local laws.
theme and high standards that our members and
sponsors have come to expect from MHA events.
@MIHospitalAssoc 7
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
GRAND TRAVERSE RESORT & SPA | FEBRUARY 27 & 28, 2020
Breakthrough’s unique format allows you to make stronger connections
through more direct access to leaders and expands the audience to those
the CEO considers their strategic partners — governing board members and
other C-suite leaders.
To maximize your visibility, an early sponsorship commitment is encouraged.
Event marketing will occur from late November through January 2020. Sponsorships will be
accepted through Jan. 17, 2020. For more details, go to breakthrough.mha.org.
8 www.facebook.com/MichiganHospitals
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Sponsorship Opportunities for MHA Breakthrough
PLATINUM GOLD SILVER BRONZE
MHA Member $5,500 $4,500 $3,500 $2,500
MHA Supporter $8,500 $7,500 $6,500 $5,500
Social media recognition for sponsorship on MHA platforms
ü ü ü ü
Logo placement on the MHA event website with a hyperlink
to your homepage ü ü ü ü
Logo placement in promotional mailings for Breakthrough
ü ü ü ü
Logo placement in meeting guide for Breakthrough
ü ü ü ü
One complimentary event registration
ü ü ü ü
Logo placement in welcome message sent to attendees
before the Breakthrough ü ü ü
Half-page ad in Breakthrough meeting guide
ü ü
Recognition at the #VIP Welcome and during refreshment
breaks ü ü
Opportunity to introduce speaker at Breakthrough (Platinum
sponsors will be given first choice) ü ü
Exclusive invitation to CEO dinner prior to Breakthrough
(limited number of invitations available) ü
À La Carte Packages
These offerings are limited to one sponsor unless otherwise noted. Logo will be on item or sign.
FIRE & ICE RECEPTION*
When the weather outside is frightful, you throw a cocktail party (we’re pretty sure those are the original lyrics to that
song). At Breakthrough, the socializing revs into high gear Thursday night with the Fire & Ice reception. A themed menu
of winter cocktails and bite-sized indulgences are sure to please.
MHA Member MHA Supporter
Reception Sponsor...........................................................................................$6,000 .............................................$9,000
*This package receives Platinum benefits
#VIP WELCOME
Breakthrough is different from the moment the registration doors open, with the welcome area perfectly designed to
see who’s there, to enable conversations with old friends and to network with new people. The interaction plays out
among highly visible sponsorship areas! Doors to the keynote session will be closed until five minutes before the keynote
announcement, ensuring maximum networking.
Name Badge Sponsor Available to Silver, Gold and Platinum sponsors for an additional $1,000
Tote Bag Sponsor Available to Silver, Gold and Platinum sponsors for an additional $1,000
Welcome Gift Sponsor Available to Silver, Gold and Platinum sponsors for an additional $1,000
Mobile Meeting App Sponsor* Available to Silver, Gold and Platinum sponsors for an additional $1,000
*Your organization’s logo will be displayed on the app splash screen/complimentary banner ad
@MIHospitalAssoc 9
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
JUNE 24 - 26, 2020 | GRAND HOTEL, MACKINAC ISLAND
Members of your target market are gathering for their most important event
of the year, and we have the perfect opportunity for you to reach them.
The MHA Annual Membership Meeting brings together several hundred
healthcare decision-makers. Your sponsorship of this event is a unique
opportunity to network with and be appreciated by nearly every
Michigan hospital and health system CEO and a vast array of board and
executive leaders in Michigan’s premier healthcare organizations.
Highlights from the 2019 MHA Annual Membership Meeting can be viewed
online at www.MHAannual.org.
Promotional Brochure Deadline: March 18, 2020
Sponsorship and Advertising Deadline: May 6, 2020
10 www.facebook.com/MichiganHospitalswww.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Sponsorship Opportunities for MHA Annual Meeting
PLATINUM GOLD SILVER BRONZE
MHA Member $15,000 $10,000 $6,000 $4,000
MHA Supporter $19,000 $12,500 $8,000 $5,500
Social media recognition for sponsorship on MHA platforms
ü ü ü ü
Logo placement on the MHA event website with a hyperlink
to your homepage ü ü ü ü
Logo placement in the brochure for MHA Annual Membership
Meeting (if intent to sponsor form is submitted by listed deadline) ü ü ü ü
Logo placement in meeting guide for MHA Annual
Membership Meeting ü ü ü ü
Featured sponsor on signage at the MHA Annual Membership
Meeting ACHE breakfast ü
One event registration at a 50 percent discount
ü
Logo placement in welcome message sent to attendees
before MHA Annual Membership Meeting ü ü
Featured sponsor on signage at the MHA Annual Membership
Meeting Family Event ü
Full-page color ad in MHA Annual Membership Meeting
meeting guide ü ü
One complimentary event registration
ü ü
Logo placement on signage at Shepler's Ferry
ü ü
Opportunity to introduce speaker at the MHA Annual
Membership Meeting (limited number of speakers available;
assigned on a first-come, first-served basis)
ü
ü
Featured sponsor on signage at the MHA Annual Membership
Meeting Welcome and Gala Receptions
Circle of Honor award and exclusive invitation to the MHA
Board of Trustees’ strategic planning session reception and
dinner in August (limited to one individual per organization)
ü
À La Carte Packages
These offerings are limited to one sponsor. À La Carte sponsors receive benefits at the silver level.
MHA Member MHA Supporter
Welcome Gift Sponsor* .............................................................$6,000 ........................................$8,000
Conference Refreshment Sponsor ............................................$6,000 .......................................$8,000
Name Badge Sponsor................................................................$6,000 .......................................$8,000
Mobile Meeting App Sponsor...................................................$6,000 .......................................$8,000
Your organization’s logo will be displayed on the app splash screen/complimentary banner ad
Tote Bag Sponsor.......................................................................$6,000 ........................................$8,000
*Intent to Sponsor form must be submitted by March 18, 2020 for this item only.
@MIHospitalAssoc 11www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Links Fore Health
Sponsorship Opportunities for Links Fore Health
The Links Fore Health golf outing, held during the MHA
Annual Membership Meeting, helps underwrite the MHA
Health Foundation and its Ludwig Community Benefit
Award, which recognize the programs and services Michigan
hospitals provide at low or no cost to improve the quality
of health and life. Links Fore Health is a nine-hole scramble for golfers of all skill
levels. The 19th Hole Party provides additional networking time.
MHA Member MHA Supporter
Event Partner (platinum level recognition) $15,000 $20,000
19th Hole Party (silver level recognition) $6,000 $8,000
Canteen Caddy $2,000 $3,500
Contest Sponsor $2,000 $3,500
Golf Swag $2,000 $3,500
Prize Package $2,000 $3,500
Box Lunches $2,000 $3,500
Tee Sponsor $1,000 $2,000
12 www.facebook.com/MichiganHospitalswww.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Meeting Guide & Mobile App
Advertising
Meeting Guide Advertising
Breakthrough:
Intent Deadline: Jan. 17, 2020 Materials Deadline: Jan. 31, 2020
Full-page advertisement in printed guide ............................................$1,000
Print Ad Size: Maximum image area is 6.5” w x 9.5” h – NO BLEEDS
Annual Membership Meeting:
Intent Deadline: May 6, 2020 Materials Deadline: May 20, 2020
Full-page advertisement in printed guide ............................................$1,000
Center spread advertisement in printed guide....................................$2,000
Back cover advertisement in printed guide..........................................$1,250
Inside front cover advertisement in printed guide ..............................$1,050
Inside back cover advertisement in printed guide...............................$1,050
Print Ad Size: Maximum image area is 5” w x 8” h – NO BLEEDS
Event Mobile App Banner Ads
Make your presence stand out by advertising on the mobile app. A limited
number of banner ads will be sold for the app for Breakthrough and the Annual
Membership Meeting. Ads will appear for the duration of the meeting within
locations that generate the most attendee traffic. Banner ads for each meeting are
sold separately.
Banner Ad on mobile app .........................................................................$250
Banner Ad Size: Image area is 640 x 150 pixels (PNG, JPG or GIF format only)
Terms & Conditions
A complete Intent to Sponsor form is a binding contract. Form must be
completed and signed before advertising will be accepted. Cancellation of
contract is not accepted. Must be an advertiser in good standing for future ads
to be accepted.
An advertiser will forfeit its ad in the printed guide if the ad is not received by the
deadlines noted above.
Design services available at $75 per hour with a $30 minimum charge. Quotes
available upon request. Materials for ads designed by MHA Design department are
due by intent deadline.
The MHA reserves the right to accept or reject advertising based on its
compatibility with the association’s mission and vision and shall not be liable for
damages if, for any reason, it fails to publish the advertisement.
Advertising fees are due within 15 days of the receipt of a signed contract. The
MHA will release and resell any ads not paid in full after this date.
@MIHospitalAssoc 13www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Web Advertising Program
The Michigan Health & Hospital Association gives healthcare leaders the must-
know business intelligence they need every day, on every platform. Make
your organization stand out by advertising on the MHA website and the MHA
Monday Report e-newsletter. A limited number of online advertisements are
available in 2020. This unique opportunity gives your organization a chance to
be seen by thousands of healthcare leaders and policymakers.
MHA MONDAY MHA BUSINESS MHA EDUCATION
MHA.org
REPORT SERVICES & EVENTS
HOMEPAGE
E-NEWSLETTER LANDING PAGE LANDING PAGE
3,300+ 2,800+ 200+ 650+
hospital decision- pageviews per pageviews per pageviews per
makers and leaders month. month. month.
reached weekly.
Web Advertising Opportunities
4 consecutive advertisements in MHA Monday Report...................$4,000
(800 x 110 px format)
4-week ad placement on MHA.org Homepage .....................................$700
(280 x 600 px format)
4-week ad placement on MHA Business Services Landing Page ..........$300
(350 x 400 px format)
4-week ad placement on MHA Education & Events Landing Page.......$300
(350 x 400 px format)
Fill out and return the Intent to Advertise form on page 19 to take advantage of these
opportunities.
Web Advertising Requirements
Ads must be in .jpg or .png format and animations are not permitted. The
ad must display fewer than 20 words and must use colors that have sufficient
readability and contrast to be compliant with WCAG 2.1 AA web accessibility
standards. To test if the colors in your ad have enough contrast, you can use the
WebAIM Contrast Checker at webaim.org/resources/contrastchecker.
14 www.facebook.com/MichiganHospitalswww.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Intent to Sponsor
Organization Name ____________________________________________________________________________________________
How you want the organization name to be listed in all meeting materials.
Organization Representative ____________________________________________________________________________________
Title__________________________________________________________________________________________________________
Address ______________________________________________________________________________________________________
City/State/ZIP ____________________________________________________________________Date ________________________
Phone __________________________________________ Email _______________________________________________________
CHOOSE THE LEVEL YOU WOULD LIKE TO SPONSOR
BREAKTHROUGH CONFERENCE
MHA MHA
SPONSORSHIP DETAILS AND CONDITIONS
MEMBER SUPPORTER
The MHA Health Foundation has the right
PLATINUM £ $5,500 £ $8,500
to release and resell any sponsorship
items not paid in full 30 days after receipt GOLD £ $4,500 £ $7,500
of the Intent to Sponsor form. Any
payment made by credit card will have a 3% SILVER £ $3,500 £ $6,500
processing fee added to the total. Payment BRONZE £ $2,500 £ $5,500
by check sent with the Intent to Sponsor
form is also accepted.
Verbal commitments will not hold the event À LA CARTE PACKAGES
for your organization. FIRE & ICE RECEPTION SPONSOR £ $6,000 £ $9,000
Sponsors will be notified of their
NAME BADGE SPONSOR* £ $1,000
sponsorship acceptance and receive
information with additional details. TOTE BAG SPONSOR* £ $1,000
To ensure production and promotional WELCOME GIFT SPONSOR* £ $1,000
deadlines are met, sponsorships for
Breakthrough close Jan. 17, 2020. MOBILE MEETING APP SPONSOR* £ $1,000
Completed Intent to Sponsor forms should *Limited to one sponsor and only available to Platinum, Gold or Silver level sponsors.
be sent to: Erica Leyko, MHA Health
Foundation, 2112 University Park Drive,
ADVERTISING
Okemos, MI 48864 or eleyko@mha.org.
(see pg. 13 for details)
FULL-PAGE ADVERTISEMENT IN PRINTED GUIDE £ $1,000
Attendance at Breakthrough is open to
MHA members, conference sponsors BANNER AD IN MOBILE MEETING APP £ $250
and invited guests only. Please contact
MHA Field Engagement with questions
regarding membership. PAYMENT INFORMATION:
Checks should be made payable to MHA Health Foundation.
The MHA and the MHA Health Foundation
reserve exclusive rights to determine Total $ ________________ Check # ________________
appropriate items for distribution and use of
sponsor logos or sponsor name recognition on Total fees to be charged to: ¨ VISA ¨ MasterCard ¨ American Express
any and all MHA and MHA Health Foundation
Account number:_____________________________________________________
meeting materials, clothing, gifts, signage,
displays and all other items, events, venue and Exp. date: ________________ CVV Code: __________
materials associated with sponsorship. (3- or 4-digit security number on card)
Name: _____________________________________________________________
Cardholder name (please print): ________________________________________
Cardholder signature: ________________________________________________
@MIHospitalAssoc 15www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising 16 www.facebook.com/MichiganHospitals
www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Intent to Sponsor
Organization Name ____________________________________________________________________________________________
How you want the organization name to be listed in all meeting materials.
Organization Representative ____________________________________________________________________________________
Title__________________________________________________________________________________________________________
Address ______________________________________________________________________________________________________
City/State/ZIP ____________________________________________________________________Date ________________________
Phone __________________________________________ Email _______________________________________________________
CHOOSE THE LEVEL YOU WOULD LIKE TO SPONSOR
MHA ANNUAL MEMBERSHIP MEETING
MHA MHA
SPONSORSHIP DETAILS AND CONDITIONS MEMBER SUPPORTER
To be listed as a sponsor in the brochure,
PLATINUM £ $15,000 £ $19,000
sponsorship must be confirmed by
submitting an Intent to Sponsor form by GOLD £ $10,000 £ $12,500
March 18, 2020. For any sponsorship that
includes a company logo on the item, intent SILVER £ $6,000 £ $8,000
forms must be received by May 6, 2020, BRONZE £ $4,000 £ $5,500
or there is no guarantee your logo will be
printed on the item.
The MHA has the right to release and À LA CARTE PACKAGES
resell any sponsorship items not paid in
WELCOME GIFT SPONSOR* £ $6,000 £ $8,000
full 30 days after receipt of the Intent to
Sponsor form. Any payment made by credit NAME BADGE SPONSOR £ $6,000 £ $8,000
card will have a 3% processing fee added
to the total. Payment by check sent with the CONFERENCE REFRESHMENT SPONSOR £ $6,000 £ $8,000
Intent to Sponsor form is also accepted. MOBILE MEETING APPLICATION SPONSOR £ $6,000 £ $8,000
Verbal commitments will not hold the event
for your organization. TOTE BAG SPONSOR £ $6,000 £ $8,000
Sponsors will be notified of their *Intent to Sponsor form must be submitted by March 18, 2020 for this item only.
sponsorship acceptance and receive
information with additional details.
LINKS FORE HEALTH CHARITY GOLF OUTING SPONSORSHIP
To ensure production and promotional
deadlines are met, sponsorships for the
PACKAGES
MHA Annual Meeting close May 6, 2020. EVENT PARTNER £ $15,000 £ $20,000
Completed Intent to Sponsor forms should
be sent to: Erica Leyko, MHA,
19TH HOLE PARTY £ $6,000 £ $8,000
2112 University Park Drive, Okemos, CANTEEN CADDY £ $2,000 £ $3,500
MI 48864 or eleyko@mha.org.
CONTEST SPONSOR £ $2,000 £ $3,500
GOLF SWAG £ $2,000 £ $3,500
Attendance at the MHA Annual
Membership Meeting is open to MHA PRIZE PACKAGE £ $2,000 £ $3,500
members, conference sponsors and
invited guests only. Please contact BOX LUNCHES £ $2,000 £ $3,500
MHA Field Engagement with questions TEE SPONSOR £ $1,000 £ $2,000
regarding membership.
The MHA and the MHA Health Foundation
reserve exclusive rights to determine
appropriate items for distribution and use of
sponsor logos or sponsor name recognition on Advertising and Payment Information
any and all MHA and MHA Health Foundation
meeting materials, clothing, gifts, signage, continued on reverse
displays and all other items, events, venues and
materials associated with sponsorship.
@MIHospitalAssoc 17www.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Intent to Sponsor
ADVERTISING
(see pg. 13 for details)
FULL-PAGE ADVERTISEMENT IN PRINTED GUIDE £ $1,000
CENTER SPREAD ADVERTISEMENT IN PRINTED GUIDE £ $2,000
BACK COVER ADVERTISEMENT IN PRINTED GUIDE £ $1,250
INSIDE FRONT COVER ADVERTISEMENT IN PRINTED GUIDE £ $1,050
INSIDE BACK COVER ADVERTISEMENT IN PRINTED GUIDE £ $1,050
BANNER AD IN MOBILE MEETING APP £ $250
PAYMENT INFORMATION:
(Checks should be made payable to MHA).
Total $ ________________ Check # ________________
Total fees to be charged to: ¨ VISA ¨ MasterCard ¨ American Express
Account number:_______________________________________________________________
Exp. date: ________________ CVV Code: __________
(3- or 4-digit security number on card)
Name: _______________________________________________________________________
Cardholder name (please print): __________________________________________________
Cardholder signature: __________________________________________________________
18 www.facebook.com/MichiganHospitalswww.mha.org | (517) 323-3443 MHA Corporate Sponsorship & Advertising
Web Advertising
Program Intent to Advertise
Organization Name ____________________________________________________________________________________________
How you want the organization name to be listed in all meeting materials.
Organization Representative ____________________________________________________________________________________
Title__________________________________________________________________________________________________________
Address ______________________________________________________________________________________________________
City/State/ZIP ____________________________________________________________________Date ________________________
Phone __________________________________________ Email _______________________________________________________
Start Date Requested __________________________________________________________________________________________
Please contact Erica Leyko (eleyko@ mha.org) at (517) 323-3443 with questions.
WEB ADVERTISING TERMS AND WEB ADVERTISING OPTIONS AVAILABLE FOR 2020
CONDITIONS (see pg. 14 for details)
All ads are subject to MHA review and Please choose the ad placement your organization would like to purchase. Note
approval and must be submitted two that ad placements are on a first-come, first-served basis. A member of the MHA
weeks prior to placement for review. team will follow up about your requested ad timing and placement.
The MHA reserves the right to refuse
ads that do not meet the association’s
ad guidelines, specifications, principles 4 CONSECUTIVE ADVERTISEMENTS IN MHA MONDAY REPORT
and values. The MHA reserves the right (800 x 110 px format) £ $4,000
to remove ads for failure to make timely
payments. Approved advertisers, like
4-WEEK AD PLACEMENT ON MHA.org HOMEPAGE
all third parties, must first obtain written
permission to reference or publish any (280 x 600 px format) £ $700
MHA-owned content.
The MHA will not accept ads 4-WEEK AD PLACEMENT ON MHA BUSINESS SERVICES LANDING PAGE
promoting or supporting candidates (350 x 400 px format) £ $300
for any political/elected office or
elected office holders, and no ads
will be accepted from insurance 4-WEEK AD PLACEMENT ON MHA EDUCATION & EVENTS LANDING PAGE
companies. (350 x 400 px format) £ $300
Ads must be in .jpg or .png format and
animations are not permitted. The ad
must display fewer than 20 words and
must use colors that have sufficient
readability and contrast to be compliant
with WCAG 2.1 AA web accessibility
standards. To test if the colors in your ad
have enough contrast, you can use the
WebAIM Contrast Checker at
webaim.org/resources/contrastchecker.
The purchaser maintains ownership
rights of all ads. Invoicing will not begin
until a purchaser’s ad has been approved
by the MHA. Payment is due no later
than 30 days after the ad is live on
www.mha.org or in MHA Monday Report.
Completed Web Advertising Program
Intent to Advertise form should be sent
to: Erica Leyko, MHA, 2112 University
Park Drive, Okemos, MI 48864 or
eleyko@mha.org.
@MIHospitalAssoc 19www.mha.org | (517) 323-3443
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