2020 CENSUS COMPLETE COUNT COMMITTEE - October 1st, 2019
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2020 CENSUS
COMPLETE COUNT COMMITTEE
October 1st, 2019
nnva.gov/census 1
Agenda
• Welcome & Introduction
• Discussion on the CCC
• Discussion on subcommittees
• Discussion on outreach
• QnA
• Next steps
nnva.gov/census 2
2020 CENSUS
COMPLETE COUNT COMMITTEE
October 1st, 2019
nnva.gov/census 3
Partnership Specialists – 2020 Census
Kevin Krigsvold + Raquel Cepeda
Partnership Specialists – 2020 Census
U.S. Census Bureau – Philadelphia Region
nnva.gov/census 4
Why Do We Take the Census?
U.S. Constitutional Mandate, Article 1, Section 2; and takes place every 10 years
Apportion of seats in the U.S. House of Representatives
Conduct redistricting at the federal, state, and local levels
Distribute over $675 billion federal dollars to state and local governments
Provide statistical support for grant applications
Help community plan for future needs
The goal of the 2020 Census is to count everyone once, only once, and in the right place.
nnva.gov/census 5
2020 Census vs 2010 Census
• In 2020, we will introduce new technology to make it easier than ever for individuals
to respond to the census.
• For the 1st time, you will be able to respond online, by phone, or by mail. We will
use data that the public has already provided to cut down on household visits.
• We are building a more accurate address list and automating our field operations—
all while keeping your information confidential and safe.
nnva.gov/census 6
The 2020 Census: A New Design for
the 21st Century
nnva.gov/census 7
The Decennial Census
The 2020 Census Environment
Constrained
fiscal
environment
Rapidly
A mobile changing use
The 2020 Census is being population of
technology
conducted in a rapidly
changing environment,
requiring a flexible design
Informal,
that takes advantages of new complex living
2020 Information
technologies and data arrange- Census explosion
ments
sources while minimizing risk
to ensure a high quality
population count.
Increasingly
Distrust in
diverse
government
population
Declining
response
rates
nnva.gov/census 8
How Is Census Data Used?
• Assisting tribal, federal, state and local governments in planning, and implementing
programs and services in:
• Education
• Health care
• Transportation
• Social services
• Emergency response
• Distribution of more than $675 billion annually in federal funds
• Redistricting of state legislative districts
• Forecasting of future transportation needs
• Determining areas eligible for housing assistance and rehabilitation loans, and many others
nnva.gov/census 9
Even More Uses for Census Data
nnva.gov/census 10Confidentiality & Privacy
It is important that individuals know their responses to the census have legal
protections. The law requires the Census Bureau to keep private information
confidential and use their responses only to produce statistics. The Census
Bureau cannot publicly release an individual’s responses in any way that could
identify them, their business, organization, or institution.
All information collected by the Census Bureau under the authority of Sec. 9,
Title 13 of the U.S. Code (13 U.S.C. 9) is strictly confidential. The same law
that requires individuals to respond to the census also guarantees the
confidentiality of respondents.
nnva.gov/census 11Confidentiality & Privacy (cont.)
By law the Census Bureau cannot share individual responses with anyone.
That includes the Federal Bureau of Investigation, the Central Intelligence
Agency, the Internal Revenue Service, state or federal welfare departments, or
governments and programs.
Census workers must pass a security check. They are sworn to uphold a
pledge of confidentiality. The penalty for violating the confidentiality of
responses is up to a $250,000 fine and up to a five-year prison term.
No court of law can have access to individual census responses. Not even the
President of the United States can get access to this information.
nnva.gov/census 12Historically Undercounted Groups
nnva.gov/census 13Response Outreach Area Mapper
(ROAM)
• ROAM is a public mapping
application that displays characteristics
of hard-to-count areas.
Low Response Score (LRS)
• LRS = predicted level of census
nonresponse at the tract level
• Values from 0-100
• For example: If LRS= 25, we are
estimating that 25% of households in
that tract will not self-respond to the
census.
nnva.gov/census 14City of Newport News, VA
nnva.gov/census 15Low Response Scores (LRSs) for
the City of Newport News:
1. Tract #323, 31.3% LRS, Fort Eustis
2. Tract #322.12, 31.5% LRS, Between Denbigh Blvd. in the North
and Bland Blvd. in the South
3. Tract #320.06, 32.6% LRS, Between Bland Blvd. in the North and
Youngs Mill Ln. to the South
4. Tract #321.27, 30.8 LRS, Between Muller Ln and J. Clyde Morris
5. Tract #309, 30.7% LRS, Between Briarfield Rd and 48th Street
6. Tract #308, 32.1% LRS, Between 48th and 39th Streets
7. Tract# 306, 31.2% LRS, Between 39th and 30th Streets
8. Tract #304, 30.9% LRS, Between 39th and 16th Streets
9. Tract #301, 37.9% LRS, Between 38th and City limits with Suffolk
ROAM: https://gis-portal.data.census.gov/arcgis/apps/webappviewer/index.html?id=64f6a4d47e864b9699af6ce6338d49bd
nnva.gov/census 16Census Tract 323
Low Response Score (%): 31.3
2013- 2017 ACS 5-year estimates
ACS Self-Response Rate: 71.1
Total Population: 6,675
Median Household Income ($): 57,854
Median Age: 21.3
Population Under 5 (%): 9.33
Population 18-24 (%): 45.33
Population 65 and Over (%): 0.06
Persons Below Poverty Level (%): 11.94
Children Under 18 Living in Poverty (%): 15.87
School Enrolled Children Age 3 and 4 (%):
Not High School Graduate (%): 0.83
No Health Insurance Under 19 (%): 0.00
No Health Insurance Age 19-64 (%): 3.59
No Health Insurance Age 65 and Over (%): 0.00
Non-Hispanic, Black (%): 17.68
Non-Hispanic, White (%): 48.46
Hispanic (%): 22.89
American Indian or Alaska Native (%): 0.63
Asian (%): 2.28
Native Hawaiian or Other Pacific Islander (%): 1.30
Some Other Race (%): 0.16
Foreign Born (%): 7.48
nnva.gov/census 17Census Tract 301
Low Response Score (%): 37.9
2013- 2017 ACS 5-year estimates
ACS Self-Response Rate: 39.9
Total Population: 4,386
Median Household Income ($): 25,012
Median Age: 24.1
Population Under 5 (%): 9.39
Population 18-24 (%): 29.82
Population 65 and Over (%): 4.74
Persons Below Poverty Level (%): 53.17
Children Under 18 Living in Poverty (%): 89.30
School Enrolled Children Age 3 and 4 (%):
Not High School Graduate (%): 24.51
No Health Insurance Under 19 (%): 4.70
No Health Insurance Age 19-64 (%): 22.15
No Health Insurance Age 65 and Over (%): 0.00
Non-Hispanic, Black (%): 56.02
Non-Hispanic, White (%): 21.45
Hispanic (%): 9.80
American Indian or Alaska Native (%): 0.59
Asian (%): 0.57
Native Hawaiian or Other Pacific Islander (%): 0.80
Some Other Race (%): 0.00
Foreign Born (%): 1.60
nnva.gov/census 18Complete Count Committee (CCC)
• The Census Bureau has asked governments/organizations to set up a
CCC, if feasible.
• Establishing a CCC which represents a broad range of community
interests, will play a major role in conducting census outreach and
promotion activities for its community and it’s members.
nnva.gov/census 19Overview of CCCs
• CCCs are one of the core strategic elements of the Partnership Program for the 2020 Census.
• Census Bureau works with tribal, state and local governments, and community organizations
to form CCCs around the country.
• CCCs exist to plan and implement locally-based outreach campaigns that raise awareness of
the census and ultimately drive participation.
nnva.gov/census 20Why Form A Complete Count Committee?
Increase the response rate for residents returning their
questionnaire through a focused, neighbor-to-neighbor
program.
Utilize the local knowledge, expertise, and influence of each
Complete Count Committee member to design and implement a
census awareness campaign targeted to the community.
Bring together a cross section of community members whose
focus is 2020 Census awareness.
nnva.gov/census 21Sample Complete Count Committee
nnva.gov/census 22Tribal and Government CCC
A committee of state officials and community members usually appointed by the
highest elected officials of a tribal, state, county or local government for the purpose
of developing and implementing a census awareness campaign that motivates
everyone to complete the census thoroughly and in a timely manner.
nnva.gov/census 23Community CCC
• A team of community leaders and/or organizations brought together to design an
outreach plan for low response score areas or populations in their community.
• Their focus is to encourage individuals in their community to self-respond online, on the
phone or by mail (if they received a questionnaire by mail).
• Includes representation from the following suggested areas of the community:
• Business leaders,
• Educators,
• Media representatives,
• Organization leaders,
• Community-based organization leaders,
• Faith-based organizations.
nnva.gov/census 24Key Points about the CCC Structure
• CCCs utilize local knowledge, influence, and resources to educate communities and
promote the census through locally based, targeted outreach efforts
• CCCs provide a vehicle for coordinating and nurturing cooperative efforts between
tribal, state, and local governments; communities; and the Census Bureau.
• CCCs help the Census Bureau get a complete count in 2020 through partnerships
with local governments and community organizations.
nnva.gov/census 25Sample Complete Count Committee
nnva.gov/census 26Subcommittee Types
Recruitment Subcommittee Government Subcommittee
Focus
Focus
• Distributes recruiting materials received • Represents tribal, state and local
from Partnership Specialists and assists government in all programs between the
them in securing donations for space to Census Bureau and the local government,
train employees. such as new construction programs.
• Publicizes Census Bureau job openings • Ensures that elected officials are aware
using all available resources, including of and are included in all committee
local festivals and job fairs. activities.
Composition
Composition
• Staff from local job training agencies or • Elected officials, city planners,
organizations. demographers, cartographers and
municipal employees.
nnva.gov/census 27Subcommittee Types
Education Subcommittee Faith-based Subcommittee
Focus Focus
• Creates, facilitates, and coordinates census • Facilitates and coordinates census
awareness activities among various educational awareness activities between faith-based
levels. institutions and organizations, ministerial
• Ensures the wide distribution and awareness of alliances and forums, and ecumenical
the Statistics in Schools program and materials.
councils across racial, cultural and ethnic
• Works with area colleges and universities to raise
awareness of the census among students housed
divisions.
on and off campus.
• Raises awareness through adult education and Composition
English Language Learner programs. • Faith-based leaders from denominations
representing the community, ministerial
Composition alliances, ecumenical councils and
• Educational leaders, superintendents, principals, seminary administrators.
school district administrators, charter school
administrators, teachers, students, and university
housing coordinators.
nnva.gov/census 28Subcommittee Types
Media Subcommittee Community-based Subcommittee
Focus Focus
• Assist the CCC in communicating census • Coordinates the building of coalitions with
message to ALL households. community organizations that serve the needs of
various racial, ethnic, cultural, civic, fraternal and
• Facilitates communication of CCC messages advocacy groups, immigrants, and people with
through multiple channels, such as ethnic media,
disabilities.
local newsletters, electronic bulletin boards,
bloggers, local websites, bloggers, and any social
Composition
media platforms.
• Executive directors from community
Composition
organizations, leaders of fraternities and
• Local media representatives, communication sororities, membership and non-membership
directors, publishers and editors of neighborhood organizations and advocacy groups, and
newspapers, and ethnic media representatives. disability organizations.
nnva.gov/census 29Subcommittee Types
Business Subcommittee
Focus
• Coordinates and generates census awareness
activities that involve businesses of all types and
sizes.
Composition
• Chambers of Commerce, business alliances,
neighborhood business associations, franchise
owners and operators, financial institution officers,
owners of small community and ethnic businesses,
and utility company managers.
nnva.gov/census 30Outreach and Promotion
• The primary goal for outreach and promotion is to develop community
support and increase participation in the 2020 Census and increase self-
response. Implementation of outreach activities will vary from one community
to another.
• Each community or organization needs to consider relevant factors in the
design of its census outreach and promotion initiatives.
nnva.gov/census 31Hard to Count
Develop proactive intentional strategies to reach ensure individuals in hard to
count communities participate in the 2020 Census.
• Young children • Persons who distrust the government
• Highly mobile persons • LGBTQ persons
• Racial and ethnic minorities • Persons with mental or physical disabilities
• Non-English speakers • Persons who do not live in traditional housing (group
• Low income persons quarters)
• Persons experiencing • Millennials
homelessness • Seniors
• Undocumented immigrants
nnva.gov/census 32Key dates of the 2020 Census
Operational Timeline
nnva.gov/census 33Census Timeline
September-December:
• Public Awareness & Partner Education
January-February:
• Public Education (What, Why, How)
March –June:
• Be Counted (Full Participation)
nnva.gov/census 34The 2020 Census Phases
Local governments and community leaders throughout the nation participate in activities
highlighting the message that the 2020 Census is imminent and that it is easy, important
and safe to participate.
• Education Phase – 2018 - 2019
• Awareness Phase – January – February 2020
• Motivation Phase – March – May 2020
• Reminder Phase – May – July 2020
• Thank You Phase – Starts July 2020
nnva.gov/census 35Education Phase
Action Steps for now thru December 2019
• Conduct CCC training for members
• Develop a work plan for promoting the census and motivating participation
in your community
• Hold regular meetings to report on tasks, other activities, including
subcommittee reports
• Proceed with census awareness-building activities generated by the
committee or subcommittees
• Evaluate the effectiveness of CCC activities
• Conduct at least one census awareness-building activity each month
nnva.gov/census 36Awareness Phase
Action steps starting January 2020
• Hold regular CCC and subcommittee meetings
• Finalize plans for activities surrounding responding to the census
• Review task lists and subcommittee plans
• Proceed with 2020 Census activities
• Finalize plans for activities to encourage households to complete and respond to the census
• Develop and finalize plans for motivating residents who do not participate to cooperate with
census takers during nonresponse follow-up
nnva.gov/census 37Motivation Phase
Action steps for March 2020 – April 2020
• Hold weekly CCC and subcommittee meetings
• Review and modify plans to promote responding to the census activities
• Send a news release highlighting the 2020 Census activity schedule
• Encourage households to respond accurately and expediently
• Prepare to implement activities for residents who do not return their questionnaire
• Census Bureau plans to provide response rate numbers starting in April. Response rates
may be used to determine where more outreach is needed
nnva.gov/census 38Reminder & Thank You Phases
Action steps for May 2020 – July 2020
• Encourage every household that did not respond that they still can respond or wait for the census
taker to knock on their door.
• Continue to meet and review the CCC plans. Please plan to use the 2020 daily response rates
that will become available to the public in April to implement your plans to encourage cooperation.
• Prepare a summary report of committee activities and member feedback
• Share this report with your Partnership Specialist
• Celebrate the success of the 2020 Census and recognize the efforts of the CCC members
• Thank your community for their support and response
nnva.gov/census 39Philadelphia Region –
Area Census Offices (ACOs)
Wave 1: April 2019
Fairfax, VA
Wave 2: October 2019
Crystal City, VA
Fredericksburg, VA
Virginia Beach, VA
Roanoke, VA
Richmond, VA
nnva.gov/census 40ACO Job Title & Descriptions
Area Census Office Manager - Responsible for the general supervision and administration of the office.
Census Field Manager / Lead CFM– Responsible for accomplishing production and quality goals in field operations
under their span of control. Conducts individual and group training sessions for their personnel as necessary.
Administration Manager – Responsible for administrative functions, such as personnel, payroll and supply. Manages
and monitors all office requisitioning, equipment and shipping.
IT Manager – Leads all office computing environment, mobile computing environment, and automation support efforts.
Recruiting Manager – Oversees the recruiting and testing of job applicants for field position and clerks.
Recruiting Assistant – Assists in recruiting and testing of job applicants.
Census Field Supervisor – Appoints, trains, and supervises enumerators that are engaged in data collection.
Office Operations Supervisor – Coordinates, supervises, and oversees the work of office clerks in specific functional
areas.
Enumerator – Locally hired workers who perform field enumeration activities in and around their respective
neighborhoods.
Clerk – Office clerks perform a wide variety of clerical functions in support of field data collection, recruiting,
payroll/personnel, automation technology, and quality assurance operations.
nnva.gov/census 412018 AOC Pay Rates
nnva.gov/census 42Resources Available Via Internet:
• Census.gov: https://2020census.gov/en
• Census.gov: https://2020census.gov/es (Spanish)
• 2020Census Jobs: 2020census.gov/jobs
• USAJOBS: https://www.usajobs.gov/Search/Results?a=CM63&p=1
• Response Outreach Area Mapper (ROAM) – Census.gov: https://www.census.gov/roam
• Statistics in Schools: https://www.census.gov/schools/
• National Conference of States Legislatures - 2020 Census Resources and Legislation:
http://www.ncsl.org/research/redistricting/2020-census-resources-and-legislation.aspx
nnva.gov/census 43Questions 2020 Census?
Contact us:
Kevin Krigsvold, 757-985-7976
Kevin.K.Krigsvold@2020census.gov
Raquel Cepeda, 757-612-2428
Raquel.Cepeda@2020census.gov
Philadelphia Regional Office -
E-mail us at - Philadelphia.rcc.partnership@2020census.gov
nnva.gov/census 44Connect with Us
Sign up for quick facebook.com/uscensusbureau
facts at https://www.census.gov/quickfacts/f
act/table/US/PST045218
More information on the 2020 twitter.com/uscensusbureau
Census Library:
https://www.census.gov/library/publications.
html
youtube.com/user/uscensusbureau
More information on the 2020
Census: https://www.census.gov/programs-
surveys/decennial-census/2020-census.html
instagram.com/uscensusbureau
More information on the
American Community
Survey: https://www.census.gov/progra
ms-surveys/acs pinterest.com/uscensusbureau
nnva.gov/census 45CCC Timeline
January 2020: CCC Meeting
• CCC Homework: Develop
engagement strategy;
• Individual Subcommittee Meetings
March 2020: CCC Meeting
• Subcommittee updates; Outreach
Updates
September 2019 – April 2020:
• Partner Outreach
nnva.gov/census 46Next Steps
Help spread the word!
If you need resources or would like to let the City know about events
where you will be promoting the Census, please email Brian Pierce
piercebc@nnva.gov.
Visit nnva.gov/census
nnva.gov/census 472020 CENSUS
COMPLETE COUNT COMMITTEE
October 1st, 2019
nnva.gov/census 48You can also read
