2020/21 RESIDENCY PROGRAM - Theatre helped change the world's attitude to HIV/AIDS Now the fragile future of antibiotics needs to be communicated ...
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2020/21 RESIDENCY
PROGRAM
Theatre helped change the world’s
attitude to HIV/AIDS
Now the fragile future of antibiotics
needs to be communicated rapidly to all
sections of society
The World Health Organization states that
“Antibiotic resistance is one of the biggest
threats to global health, food security, and
development today.”
The Mould that Changed the World is a brand new
musical theatre production which communicates
the fundamental concept of antimicrobial resistance
(AMR) to the public; increased antibiotic use leads to
increased drug-resistant infections.
Written by Scottish composer Robin Hiley, the show has been devised in collaboration
with Dr Meghan Perry of the University of Edinburgh and funded to date by top UK
antibiotics charity, the British Society for Antimicrobial Chemotherapy (BSAC).
The Charades Theatre Company première production of the show achieved a sell-out
three-week run of performances at the 2018 Edinburgh Festival Fringe starring a cast
featuring 8 professional actors and a chorus of volunteer scientists and healthcare
professionals from the University of Edinburgh and NHS Lothian. National press coverage,
multiple positive reviews, and audience evaluation indicated the show was an effective
vehicle to communicate the importance of responsible antibiotic use. The show has
since visited London during World Antibiotic Awareness Week 2018 where it ran a three-
show residency, again performing to a sold-out venue.
Where you come in
We are seeking new partners for this exciting project.
We are offering Universities, Colleges and Local Authorities across the UK the chance to
host a Mould Residency and to help spread the vital AMR message throughout their
local community before it is too late.
Our touring professional company will deliver a ‘residency’ in your home town. The
residency will culminate in inspirational performances at a professional theatre venuesfor
the local community, along with outreach opportunities for local schools surrounding
the Schools Version of the show.
Your staff and members of your local community will have the opportunity to
perform the show as part of our cast, alongside our professionals. From microbiologists
to hospital cleaners, involving these individuals as chorus members will galvanise an
existing community that is already invested in the fight against AMR, providing them
with an effective way to communicate this urgent public health message.
2 | © 2019 Charades Theatre
The Mould’s success to date
• Premièred at the 2018 Edinburgh Festival Fringe, selling over 98% of tickets across
the run, classing it as a Fringe Sell Out.
• Première residency performed by a chorus of scientists and healthcare professionals
from Edinburgh University and NHS Lothian alongside an 8 strong professional
cast (many with London West End credits), and 5-piece band.
• Sell-out 3 performance Mould Residency at Ovalhouse Theatre, Lambeth, London
during World Antibiotics Awareness Week, presented and funded by Lambeth
Council, in London.
• Schools Version premièred with local pilot schools at National Museum of Scotland
and Science Museum, London and free School Version resource now available
online for schools to put on their own performances of the show.
Media
• BBC 1 & 2 - interview feature on BBC Scotland’s daily TV news programme
‘Reporting Scotland’ - (watch here)
• BBC Radio 2 - plugged by Elaine Page as one of the ‘must see fringe shows of 2018’
• BBC Radio Scotland - interview feature on BBC Scotland’s daily radio news bulletin
& extended feature on the ‘Janet Forsyth Show’
• UK national press attention included: The Guardian, The Observer & The Scotsman.
Attention from Scientific Journals
• Lancet Infectious Diseases Review - Media Watch (read here)
• The British Medical Journal - The Big Picture (read here)
Evaluation
• 2500 people witnessed the show at Edinburgh Festival Fringe. On questioning a
random 10% sample of the audience, 70% learnt something new about antibiotics.
Furthermore, respondents almost unanimously agreed the show was an effective
way to disseminate the message of how precious antibiotics are.
• Pilot performances of the Schools Version led to short term (2 weeks) and sustained
(6 months) knowledge acquisition and intention towards responsible use of
“
antibiotics in the 9- 11 year-old performers.
We need a step change in the public’s awareness and understanding of AMR. This
need is reflected in the recent recommendations made by the United Nation’s
Interagency Coordination Group on AMR. In this context, I cannot think of a
more relevant or exciting initiative to fund than The Mould. Having supported
“
“
this project from the beginning, I endorse this project unreservedly.
Professor Dame Sally Davies, Chief Medical Officer for England
AMR is a problem facing all of us – not just scientists and health professionals,
and so I wholeheartedly welcome The Mould that Changed the World.
Dr Catherine Calderwood, Chief Medical Officer for Scotland
“
© 2019 Charades Theatre | 3
Our community residency model
The ‘snowball effect’
T HE
TH AU TH
TH E DI E
ER EN Pa RE
SH
Professional
C rti
cip A
C
OW
ESID
Theatre cast an
ts
E
a
EN
H
CY
nd
24 volunteer scientists and
au
helathcare professionals
di
en
empowered to take part
in the show and help
ce
promote it.
mem
ber
A community audience made up of friends and family of the chorus
s
volunteers, regular theatre-goers and local families with children at
use
school. In a 300 capacity venue, the production will reach up to 1200
community members.
their kn
Schools in areas of multiple deprivation will be targeted by our daytime
interactive schools performances, bringing them to the venue and
providing opportunities to participate.
owledge to
HOO OWS
SC
SH
L
Inspired and supported by the residency, local schools
OOL
SHOW
will stage ther own performances, engaging their own
ac t a
pupils and in turn their parents and wider family in the
CH
S
fight against antibiotic resistance
S
sa
OOL S HOW
CH LS
m
SCHOO
S
HO S
S
OL S H
ba
W
O
ss
O
S CH
a
WS
do
rs
fo
r res
p
on
si
bl
e
an
tib
tic io
use
“
.
I’m a laboratory microbiologist, and during my 36 years with the NHS, my work has saved
the lives of thousands of people. But singing in “Mould”, helping schools to join in, and
raising awareness of the urgent need to stop squandering our precious antibiotics, is
probably the most important thing I’ve ever done.
Helen Inns, Biomedical Scientist at Leeds Teaching Hospitals, Chorus member for
“
Edinburgh Fringe production
4 | © 2019 Charades Theatre
Timeline
Once we have established the necessary links with partner hospitals and universities
in a target location, it will take about 3 months to prepare from when the first chorus
casting call is sent out, to the start of the residency week.
WEEK
1 Casting Casting call sent out to recruit chorus members via local hospitals,
health service networks and universities.
6 Auditions Chorus auditions take place, run by our Musical Director & Producers.
Chorus Call 1 Immediately after Chorus auditions, the first ‘chorus call’ will take place. This
will kick-off the project and prepare the chorus for learning their part (approx.
16-24 members).
Learning Chorus members learn their material in time for the residency.
12 Residency Residency week commences
SATURDAY All-day Chorus rehearsal with Director, Musical Director & Producers
SUNDAY All-day Chorus rehearsal with Director, Musical Director & Producers
MONDAY Introductory Workshop & CPD for all teachers in region
Evening rehearsal with Chorus & Principals
TUESDAY Afternoon rehearsal with Principals
Evening rehearsal with Chorus & Principals
WEDNESDAY Performance venue get-in & Technical Rehearsal (Principals only)
Evening Dress Rehearsal, Full Cast
THURSDAY Interactive schools show (for local schools in areas of multiple deprivation)
Performance 1 (evening) + post-show AMR discussion
FRIDAY Interactive schools show (for local schools in areas of multiple deprivation)
Performance 2 (evening) + post-show AMR discussion
SATURDAY Performance 3 (afternoon) + post-show AMR discussion
Performance 4 (evening) + post-show AMR discussion
© 2019 Charades Theatre | 5
The Schools Version Online Resource Central to the project is the online resource for schools, freely available to any UK school. The resource comprises over 150 tutorial videos on how to learn and stage the Schools Version of the musical, along with worksheets and activities surrounding antibiotic resistance. The comprehensive Schools Version resource comprises over 150 music and drama videos, along with worksheets and activities all about antibiotic resistance and the historical events that the show portrays. A success story BSAC’s Chief Executive, Tracey Guise, said: “Amid the many plaudits, so far, has come the following story from the parent of a child who visited his GP with a suspected infection – not long after watching The Mould. “I was at the GP with my son because we thought he might have an infection. The GP said there were two options - take antibiotics just in case, or test for an infection, and if there was one, take antibiotics then. Rory piped up before I could answer, saying that he would prefer the second option. The GP asked “Is that because they taste horrible?”, and Rory replied “No, it’s because I saw a show about how antibiotics are going to stop working if we use them too much”. 6 | © 2019 Charades Theatre
Contact
For more information about hosting a residency, please contact our production team.
We would be more than happy to discuss availability and associated costs.
Robin Hiley, Creative Director & Composer
07759 049904
robin@charadestheatre.co.uk
Jessica Conway, Producer & Marketing
07907 306567
jessica@charadestheatre.co.uk
© 2019 Charades Theatre | 7
@THATMOULD
WWW.MOULDTHATCHANGEDTHEWORLD.COM
8 | © 2019 Charades Theatre
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