2020-2021 SPONSORSHIPS AND ADVERTISING - Empowering Texas Nurses to advance the profession - Texas ...
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2020-2021 SPONSORSHIPS AND ADVERTISING
texasnurses.org
Empowering Texas Nurses
to advance the profession
The Texas Nurses Association (TNA) is a statewide membership-based
professional association of registered nurses. Founded in 1907, TNA is the oldest
and largest nursing association in Texas with a membership of around 16,000
registered nurses. Not just any nurses — nurses working in positions of influence
related to decisions and purchasing. Our members include chief nursing
officers, mid-managers, directors, deans, faculty and other nurses aspiring to
leadership in organizations across Texas.
16,000 members
167,000 website users
15,700 followers
5,050 followers
7,400 followers
ONLINE USERS
TNA’s social media followers increase 8-27% annually. Followers are mostly nurses, but
include other health professionals, community stakeholders, and health care leaders. The
TNA website has 576,173 views annually. Visitors include members, non-member nurses, pre-
licensure students, employers, and other businesses, non-profits and nursing organizations.
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TNA MEMBERS 11,740
respondants
TNA members represent all segments
of nurses in Texas. They are diverse Other includes
Other American
relative to the population of Texas, 7% Indian.
and almost 90% are women. Hispanic
7%
More than a third of them hold Asian
advanced degrees, including masters 7%
and doctorates. Many members work
as advanced practice registered
nurses or faculty teaching other nurses. African
American
15%
6%
Caucasian
64%
28%
47%
Other includes consultants, clinical nurse specialists, nurse anesthetists,
nurse midwives, school nurses, office nurses, and researchers.
17%
More than a third of members are in management
2% positions with buying power at health care facilities,
and 42% of TNA members work in staff nurse positions.
Diploma
Associate's Members also work in all care settings, in both urban
Bachelor's
Master's and rural areas, including hospitals, home health,
Doctorate public health, school health and hospice care.
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Annual Sponsorship
Be one of a limited
number of annual
sponsors in 2021.
Our exclusive sponsorships
provide you with ongoing,
dedicated access to our
members and other health
care professionals in Texas.
ANNUAL SPONSORSHIPS • $20,000
Limited Availability
Contact: Julia Menegay
Chief Operations Officer
jmenegay@texasnurses.org
TNA’s annual sponsors are a small group of trusted brands seeking an integrated, multi-
channel marketing approach to reach not only nurses, but health care professionals,
students, businesses, and nonprofits among others. In addition to continuous brand exposure
among members, event attendees, and web visitors, annual sponsors have the opportunity
to explain their services through advertorials, online ads, and in-person tabling. Annual
sponsors can work with TNA for custom benefits or to add additional marketing.
Annual sponsors are ideal for:
» Universities and nursing programs
» Health care suppliers
» Health care employers
» Wellness and fitness brands
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ANNUAL SPONSORSHIP
PRINT MEDIA
» Acknowledgement on the back cover of
TEXAS NURSING, quarterly member publication
» A ½ page full-color advertorial in one issue of
TEXAS NURSING during the contracted period
DIGITAL MEDIA
Web
» Logo with hyperlink and acknowledgement on TNA
homepage for 12 months: potential reach 55,000
» One boosted Facebook post: potential reach 40,000
» One boosted Twitter post: potential reach 30,000
E-Mail Marketing
» Acknowledgement once a month in Check Up e-newsletter
» Spotlight ad in Check Up e-newsletter twice a year
» One exclusive e-blast to TNA members
EVENTS
» Logos displayed at all statewide TNA events
» Logos displayed on all online events, each attended by
100-600 nurses, on average twice a month.
Nurse Day at the Capitol (virtual)
» Acknowledgement (potential attendees 1,000)
• Verbal acknowledgement during event
• Logo and acknowledgement in event program
Policy Summit and House of Delegates
(in person or virtual)
» Acknowledgement (potential reach: 350)
• Verbal acknowledgement during event
• Logo and acknowledgement in event program
• Invitation for two reps to sit with attendees during lunches
» Exhibit table
• 6’X30” exhibit table in prime location
• Electricity and internet for in-person exhibit
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Event Sponsorship
Reach nurses and other
health care professionals
through local and
statewide events.
Get face-to-face with
influencers, leaders, and
executives.
MA JOR EVENT SPONSORSHIPS • $1,000 - $6,000
Reach up to 1,000 Texas nurses in positions of influence related to decisions and purchas-
ing. Attendees include chief nursing officers, mid-managers, deans, directors and faculty.
Contact: Belinda Richey
Director of Membership Services
brichey@texasnurses.org
EDUCATION EVENT SPONSORSHIPS • $1,000 - $5,000
Focus your sponsorship with in-person and online events such as webinars, Nurse Talks,
workshops, or the Learning Curve (online education). Associate your brand with specific
topics or target nurses in a specific area.
Contact to inquire about available events or to propose an event.
Contact: Serena Bumpus, DNP, RN, BC-NAE
Director of Practice
sbumpus@texasnurses.org
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POLICY SUMMIT SPONSORSHIPS
JUNE 11, 2021
At the virtual 2021 Policy Summit, up to 350
constituents will convene to learn how to play
key roles in the formulation, development and
implementation of health care policy.
The deadline to reserve space is April 30, 2021.
Payment must be received by May 7, 2021.
PREMIUM • $1,500 (4 AVAILABLE) GENERAL • $1,000 (8 AVAILABLE)
» Featured 90-second pre-recorded video » Company logo on event website with link
during live event » Recognition on event slides and verbal
9-16k impressions
» Acknowledgment once a month in TNA’s acknowledgement
weekly Check-Up e-newsletter to all » Acknowledgement once a month in
members through June dedicated Policy Summit emails through
» Attendee email list June
» All benefits of general 2021 Policy Summit » Monthly mentions on social media
sponsorship through June
EDUCATION SPONSORSHIPS WEBINAR • $2,500 *
Web » Six weeks of statewide promotion
» Acknowledgement on Facebook,
» Logo and acknowledgement on event
LinkedIn
page
» Logo and acknowledgement in e-blast
E-Mail Marketing
6-10k impressions
» Logo displayed before webcast starts
» Acknowledgement in three Check Up
e-newsletter items promoting event NURSE TALK WEBINAR• $1,500
» Acknowledgement in event listing in
Check Up e-newsletter » Three weeks of statewide promotion
» Acknowledgement on Facebook,
Event
LinkedIn
» Oral acknowledgement at start of event
» Logo and acknowledgement in e-blast
ONLINE EDUCATION PORTAL • » Logo displayed before webcast starts
$5,000
WORKSHOP • $1,000 †
» Logo and acknowledgement on
Learning Curve education portal landing » Eight weeks of local promotion
page and dashboard for 12 months » Logo and acknowledgement in
dedicated local email
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Advertising
Get your message to the right
audience with customized
online placements.
DIGITAL ADVERTISING
Contact: Kanaka Sathasivan
Director of Communications
editor@texasnurses.org
TNA reserves the right to decline any ad placement that
conflicts with our mission and values, including offers that
compete with our existing services and benefits. Ad space
will be held until 30 days before scheduled publication
SPONSORED CONTENT date. Ad invoices must be paid 30 days before publication
date. Ad space will not be held for ads booked within 30
days of publication date unless invoice is paid.
MOBILE APP • PRICING VARIES
Add your content to TNA’s mobile app for nurses to download on Apple and Android
devices. Includes one push notification to all users. Limited availability.
WEBSITE • PRICING VARIES
Write an article or produce a resource for the website, or create visual content for nurses.
Content is promoted on all social media channels and the Check Up e-newsletter.
SOCIAL MEDIA • CUSTOM BUDGET
Ad costs are split 75% advertisement and 25% administrative. For example, a $200 placement
equals $150 for the ad, meaning 20-25k impressions on Facebook, 30-35k impressions on
Twitter. Impressions increase linearly with budget. TNA provides review of ad to maximize
interactions. Ads must adhere with platform rules, including anti-discrimination policies.
Certain events qualify for free social media promotion:
» Continuing nursing education activities » Free events or training offered by State of
approved by TNA Texas agencies
» Graduate student research studies » Calls for proposals for conferences
» Non-CNE trainings by non-profits
8WEB
RIGHT RAIL • $2,500/MTH EVENT LISTING • $500
This ad will appear across the website on all This integrated listing provides an event page
content and resource pages except for the with a small logo, event description and
home page, landing pages, event pages event graphic. Five upcoming events appear
and pages for the Texas Peer Assistance on the homepage and in the right rail of all
Program for Nurses: 21,000 views monthly. pages. An event listing also provides you
visibility in the TNA Check Up e-newsletter for
Ad space will be reserved for a maximum of one month (a $200 value).
five advertisers a month. Multiple placements
receive a 10% discount. SPECS:
Logo | 63x63 pixels, JPEG or PNG
SPECS: 360x160 pixels, JPEG or PNG Graphic | 600x250 pixels, JPEG or PNG
HOMEPAGE ($3,000 VALUE)
EXCLUSIVE TO ANNUAL SPONSORS
The homepage gets 150,000 views annually, around 12,500 views a month. Annual sponsors
will be listed in our sponsor slider at the bottom of the page. For more information on
becoming an annual sponsor, view page 4 or contact us.
9EMAIL
Non-profits receive a 10% discount. TNA offers two
free placements for
» TNA members conducting student research
» Free events or training offered by State of Texas
agencies
» Calls for proposals for conferences
CHECK UP • $50–250 Banner - top:
600x150 pixels,
TNA’s Check Up e-newsletter goes out every JPEG or PNG
Tuesday. Content includes practice tips, news,
events, surveys, and training opportunities of
interest to nurses.
Four ad options are available with a 10% discount
for booking multiple placements.
Banner - top $250
Incorporated item $200
Incorporated:
Banner - bottom $150 300x300 pixels,
JPEG or PNG,
Event listing - text only $50 with 100 words
DEDICATED EMAILS • $250–2,000
Single-subject district blasts go out on Fridays; full
membership blasts go out on Thursdays. A limited
number are available. Contact us early to reserve
a week for your e-blast.
Banner - bottom:
Single district blast $250 600x150 pixels,
JPEG or PNG
Full membership blast $2,000
Event listing :
In addition to these channels, advertisers can place ads 25 words
in Texas Nursing magazine (Monarch Media), the TNA
Career Center (Your Membership) and Texas Nursing Flash
(MultiBriefs).
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