2019 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS - 21 SEPT-1 OCT
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2019 ROYAL MELBOURNE SHOW EXHIBITOR PROSPECTUS 22 SEPT- 1 21 2 OCT
THERE’S NOTHING LIKE
REACHING
470,000 VISITORS
58%
OF ATTENDEES ARE
The Royal Melbourne Show offers exhibitors FAMILIES
a unique opportunity to engage Victorians
at Victoria’s largest and most iconic annual
community event across a uniquely motivated
and diverse audience.
85%
of visitors
enjoyed their
Show experience
71% of adult attendees
are female VICTORIAN ATTENDEES
West
2018
22%
$150
THE ROYAL MELBOURNE SHOW average retail spend
North 8%
IS VICTORIA’S LARGEST & MOST per person at the Show East 18%
ICONIC COMMUNITY EVENT Inner 15%
South 23%
6 hrs
average time
each person spent Regional 14%
Conducted by The Royal Agricultural Society of Victoria RASV is committed to developing the Royal Melbourne at the Show
(RASV) since 1848, the Royal Melbourne Show promotes Show as a world-class event, maximising its appeal
and celebrates excellence in Victorian agriculture. and success by presenting a unique and memorable
The Royal Melbourne Show attracts around 470,000 agricultural event experience that is relevant, entertaining
visitors to Melbourne Showgrounds each year, providing and provides a unique platform to inform consumers Audience:
significant economic and social benefit to the state about quality Victorian produce and products.
of Victoria.
Presenting an extraordinary and vibrant exhibition Families Aged 25 – 44 years with
of animals and agriculture, award-winning food and young children aged 13
beverage experiences, arts and crafts, along with years and under
carnival rides, showbags, live entertainment and
much more, the Royal Melbourne Show is indeed a Adults Aged 45 – 59 years with
unique celebration.
non-dependant or no children
Teenagers Aged 14 – 18
*Source 2018 Royal Melbourne Show attendee survey
2 2019 Royal Melbourne Show Exhibitor Prospectus 3
THERE’S NOTHING LIKE THERE’S NOTHING LIKE
REWARDING CUSTOM DESIGNED
INVOLVEMENT EXHIBITOR SPACE
Shell Scheme Outdoor Sites
Make immediate sales and generate leads
Shell scheme includes carpeted floor space, white Outdoor sites include marquee, fascia name board
octonorm walls, fascia-name board bearing your bearing your company name, light and 10amp power.
company name, two spotlights per 9m2 stand, and 4amp Minimum site available is 9sqm.
Build brand awareness within new markets power. The minimum size available is 9sqm.
Educate consumers about your product or service
Build a database of prospective customers
Interact and engage with a diverse and
significant audience
Demonstrate the features and benefits of your product
or service
Leverage from the Show’s additional
promotional opportunities Space Only Corners
Space only consists of bare floor space, which is If allocated a corner site, an additional levy of $825.00
best suited to companies who wish to build their own will be charged.
exhibition stand.
A range of specially designed pavilions and precincts are Space only exhibits must provide their own flooring, Pricing
designed to meet the needs, wants and expectations of walls and lighting. The minimum size space available is
Pricing varies depending on pavilion. Please refer to
exhibitors and consumers. 18sqm. Shell scheme walls from neighbouring exhibits
page 8.
cannot be used for display purposes or rigging.
Exhibition space is available in a range of areas. Indoor “I have been exhibiting at the Royal
exhibition sites showcase food and beverage, health and Melbourne Show since 1998. It is difficult RASV recommends the use of professional stand
Minimum Standards for Stands
wellbeing, fashion accessories and clothes, beauty and for a business to find the best way to reach designers and construction specialists. RASV preferred
lifestyle products, jewellery, toys, art, crafts and cookery, suppliers are available to assist. If you are interested Your display should include the following elements:
their audience and we have found that the
specialty children’s products and agriculture. in their details please contact Event Sales on • Be of a professional, high standard
Show has been a great platform for us to 03 9281 7413 or sales@rasv.com.au
Outdoor exhibition sites are ideal for novelty items, leisure, generate interest and awareness of our • Demonstrate creativity and innovation.
craft, outdoor furniture, farming produce and products
products” • Professional signage
and automotive.
Serendipity Lavender Farm
• Engage, educate and entertain
The Royal Melbourne Show provides a unique retail
opportunity that enables you to target your audience in a • Usable space is as per licensed area
personal and interactive way.
4 2019 Royal Melbourne Show Exhibitor Prospectus 5
THERE’S NOTHING LIKE
WORLD-CLASS
EXHIBITOR OPPORTUNITIES
GATE 5 LANGS ROAD
LANGS RD
S
CRE HORSE EXERCISE & HORSE
RD ADVENTURE CARNIVAL HORSE STABLES
NA ADVENTURE CARNIVAL MARSHALLING AREA PAVILION
LEO
TE 7 WK
GA ARD CR C K HA ION
IL
LEO
N BLA S PAV NO PUBLIC ACCESS
G
DO FUTURE ANIMAL NURSERY
FIRST HORSE STABLES
EPSOM ROAD
NATIONAL PAVILION
REAL
DOG
ING ESTATE
WOOLWORTHS
G JUDGING FRESH FOOD
G JUD PAVILION FARMYARD
DO ADVENTURE CARNIVAL
THE LIVESTOCK
HERALD SUN ARENA
PONY PAVILION
ING WINNING RIDES
I NN ES TASTES THE
W ST ENTERTAINMENT
TA ION COURTYARD MEADOW
IL PRECINCT GRAND PAVILION
PAV ENTERTAINMENT
PRECINCT RASV
GRA MEMBERS
ND
BOU STOCKMAN’S
LEV LOUNGE
ARD
KIDS
EPSOM RD
CARNIVAL
GATE 1
SPOTLIGHT
ROYAL
MAKERS
BLOCK
PO
KIDS SKY PAVILION
NY
FAMILY CARNIVAL WHEEL
WOODCHOP
D
AR
ATTRACTION
RID
PAVILION NIN
EV
EN
ES
UL
EW
S PA
BO
VILI GRA
ON
D
ND
N
NO PUBLIC ACCESS BOU
RA
GATE 9
LEVA
CARPARK
G
RD
CARPARK COCA-COLA
THRILLSEEKERS
CARNIVAL
EPSOM ROAD
HOME &
LEISURE
PAVILION
The Royal Melbourne Show presents a series of themed pavilion and SHOWGROUNDS VILLAGE
SHOPPING CENTRE (NO ENTRY OR
exhibition spaces affording exhibitors of all sizes the opportunity SHOW PARKING)
to present their products and services in a world-class environment.
Details of exhibition spaces overleaf.
GATE 10
RAILWAY
6 2019 Royal Melbourne Show Exhibitor Prospectus Please note: This map and information are subject to change 7
THERE’S NOTHING LIKE Offering exciting new attractions and a brand new layout –
EXCITING NEW exhibition space at the 2019 Show will be in high demand.
Be sure to secure your space now.
EXHIBITOR OPPORTUNITIES
Home & Leisure Pavilion
The all-new Woolworths Spotlight Makers Pavilion Winning Tastes
In a prime location next to the bustling thrill seekers carnival
Fresh Food Pavilion The newly renovated Spotlight Makers Pavilion, home The Winning Tastes Pavilion is a dedicated space promoting
and rail entrance, the all-new Home & Leisure Pavilion is the The all-new Woolworths Fresh Food Pavilion is located of Art, Craft & Cookery is the perfect place to showcase award-winning fine food, wine, craft beer, and spirits.
largest retail Pavilion at the Royal Melbourne Show. in the heart of the food precinct. Featuring the popular your creative talents. This pavilion offers an unrivalled
Showcasing the award winning product from the RASV Food
Woolworths Fresh Food showcase with loads of free opportunity to engage with a motivated audience of art and
This Pavilion is the perfect place to showcase new and and Beverage Award Programs, it provides outstanding
sampling, this pavilion is the home for food and beverage craft enthusiasts and the general public.
exciting homewares, electronics and specialty items to a sales and promotional opportunities exclusively for award-
products and services including kitchen utensils.
wide audience. Complementing the offering will be the best Located on the Grand Boulevard near the main entrance winning producers and those businesses that support the
local and regional tourism attractions, community partners In addition there are a host of things for families to see and to Melbourne Showgrounds, this inspired and vibrant RASV food and beverage awards programs.
and sports. do with loads of learning activities for children and adults pavilion showcases a unique cross section of contemporary,
Spaces in the Winning Tastes Pavilion are strictly limited
making it one of the most visited retail pavilions on-site. traditional, innovative and creative crafts.
This is an unrivaled opportunity to test your product in front and are available to those who have won RASV conducted
of a wide audience, boost brand awareness and make sales There are limited exhibition spaces available in this pavilion Disciplines include needle craft, cake decorating, painting, awards.
within a family friendly space. to for you to promote and sell your products or services. felting, photography, millinery and much more as well as
Pricing: On application
interactive industry and guild demonstrations.
Pricing: $675 per square metre Pricing: $675 per square metre
Pricing: $550 per square metre The Future Pavilion
Nine News Pavilion Around The Grounds As a completely new and exciting space, this Pavilion will take
The Galleria is an all new location that includes the Channel Showcase your products as part of the outdoor shopping
Dogs Pavilion families into the future, showcasing new and innovative
9 feature attraction. With TV personalities on-site every day, haven that only the Royal Melbourne Show can provide. The Royal Melbourne Show hosts the All Breeds products and services from e-commerce marketplaces to
this Pavilion is perfect for products targeting the fashion and Championship Show, the largest of its kind in the Southern virtual reality and hands-on gaming experiences.
The outdoor sites are located in prominent locations throughout
lifestyle of women and girls of all ages. Hemisphere.
the Show with both premium and general options available. Comprising of 4 zones including a Mall, a Playground, an
The Galleria offers exhibitors a broad range of opportunities Featuring more than 200 breeds of dog competing in Expo and a Café. This is the perfect place to showcase your
This is the perfect opportunity to display a wide range
to showcase your products and services to guide the esteemed blue ribbon events with judges from all corners of future tech
of products including outdoor furniture, farming produce
consumer on trends in fashion, cosmetics, beauty and the globe, this truly is a pavilion of international appeal.
and products, machinery, automotive, recreation, leisure, Pricing: $675 per square metre
wellbeing.
fashion, novelties and toys, accessories and much more. An ideal environment to promote your product to a captive,
Don’t miss your chance to position your brand in the Royal motivated audience of both industry professionals and
General Pricing: $680 per square metre
Melbourne Shows newest fashion and design pavilion! general public.
Prime exposure and exceptional positioning along the
Pricing: $675 per square metre
bustling Grand Boulevard provides incredible sales potential
Pricing: $400 per square metre
ADDITIONAL
for commercial exhibitors.
Premium Pricing: $715 per square metre
The Livestock Pavilion OPPORTUNITIES
The Livestock Pavilion features the best in Victorian and
Australian agriculture, with some of the country’s most
awarded farmers and their livestock.
Upgrade to a Corner Stand: $825
It is the ultimate platform for commercial exhibitors to
connect with industry professionals and the general public
Storage:
to promote and sell their products and services. Pricing on application
Pricing: $500 per square metre
Show Bag Offering:
$500 *conditions apply
Advertising Packages:
Pricing on application
All prices quoted include GST.
8 2019 Royal Melbourne Show Exhibitor Prospectus 9
“Our presence in the Livestock Pavilion at the Show NEXT STEPS TO
gave us the opportunity to talk to farmers about
what we do and what services we can provide, and
BECOMING A SHOW EXHIBITOR
to the general public about why and how support is
provided to farmers. The Show draws people from all
corners of Victoria and interstate providing the perfect
opportunity to showcase your business, products and
services to a wider audience.”
Rural Aid Ltd
Two Years at the Royal Melbourne Show
1 APPLY TO
EXHIBIT 2 HAVE YOU BEEN
SUCCESSFUL? 3 OFFER AND
AGREEMENT
To start the process of Once RASV has reviewed Review, sign and return
“For many years now we reaching around 470,000 and approved your the letter of offer and
have regular customers and potential customers, fill out expression of interest to Exhibitor Agreement.
exhibitors coming to us for an Expression of Interest exhibit you will receive
a massage. Book in early so form and send to a letter of offer and
that you don’t miss out on a sales@rasv.com.au Exhibitor Agreement.
great Show to exhibit your However, if you are
product.” unsuccessful RASV will
contact you to discuss
Deep Muscle Chinese Massage the reason and assist you
14 years at the Royal Melbourne Show
through the process.
“The Royal Melbourne Show
is an important event for
our business as it provides
crucial support for a small
operator. It is very enjoyable
for all involved, especially
for staff morale.”
Underground Industries
4 SECURE
YOUR SITE 5 PROMOTIONAL
OPPORTUNITIES 6 IT’S TIME TO GET
EXCITED
Three years at the Royal Melbourne Show
Once RASV has received You will receive an email Get ready to pick up your
your paperwork you will offering you marketing exhibitor pack! It’s filled
be required to pay a 30% and promotional with all the necessities to
non-refundable instalment opportunities. bump in and bump out,
“With the Royal Melbourne Show we are able to interact
to secure your site. and enjoy the 2019 Royal
with thousands of people on a daily basis. We find that many Melbourne Show.
people down the track, when they are ready for a new pet,
think greyhounds as they remember meeting them at the Show. KEY DATES:
We would highly recommend to businesses to exhibit at the Bump in: 17–20 Sept
Royal Melbourne Show, as it is a great place to showcase your Royal Melbourne Show:
brand and product. The demographics are broad and you’re 21 Sept – 1 Oct
bound to communicate with your target market.” Bump out: 2 Oct
Greyhound Adoption Program
Over 11 years at the Royal Melbourne Show
10 2019 Royal Melbourne Show Exhibitor Prospectus 11
Contact Event Sales on 03 9281 7413 or sales@rasv.com.au www.royalshow.com.au
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