The UK's most valuable garden and outdoor living trade show - 10-12 September 2018 NEC Birmingham gleebirmingham.com - Glee Birmingham
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10–12 September 2018 NEC Birmingham The UK’s most valuable garden and outdoor living trade show gleebirmingham.com
Glee 2018 Offering thousands of the newest and most inspirational garden retail products, Glee is the perfect platform to launch new products and ideas, increase brand awareness, nurture existing relationships and grow new ones. With a high spending, hugely influential audience from across multiples, independents, “The show has been really good and builders merchants, online retailers and a real success for us. This is our first industry professionals, Glee is the most crucial ever tradeshow and our first year of garden trade event in any garden industry trading, I think Glee gives off great buyer’s calendar! exposure for brands.” Glee takes place at the NEC Birmingham and JACK NELSON MANAGING DIRECTOR, MUZTAG is easily accessible for any UK or International visitor thanks to its central location. Boasting a train station, airport and excellent motorway links, no matter how our visitors travel to Glee, it doesn’t take them long!
Who will you meet Glee provides the perfect platform for our exhibitors to connect with highly transactional and quality buyers, attracting visitors from a broad range of organisations, such as: → Garden Centres → Landscape & Garden Designers → DIY Retailers → Growers → Multiple Retailers → High street retailers → Florists → Supermarkets → Online Retailers → Builders merchants → Distributors & Agent → Multi-channel retailers “We believe in the personal touch, in meeting customers face-to- face. It’s always the best way and by exhibiting at Glee, we met many customers and made valuable new contacts.” ANDREW MATHER NATIONAL SALES MANAGER, CLOVER PEAT
A powerful buying audience Glee brings the most exciting exhibitors together with authoritative buyers who come to the show not only to place orders, but to source inspiration, discover new and innovative products and benefit from the unrivalled networking opportunities available. 4 in 5 1 in 3 81% 83% visitors to Glee were 1 in 3 have not visited of visitors are likely of visitors in looking to source new any other events in to return to Glee attendance suppliers the past 12 months having purchasing responsibility 74% 79% 98% 83% of visitors place/are of exhibitors report of Garden Centre of visitors say Glee planning to place that orders were Association members is critical to their orders as a result placed with them attended Glee 2017 business of visiting Glee at/as a result of Glee Source: Glee post-show visitor survey, 2017.
Diversity of buying interest 236 808 804 Clothing & Outdoor Lighting Footwear Pursuits 710 Toys & Games 1821 Plants 819 1764 Pet & Bird Care Water Gardening 262 3044 Stationery 1527 Homewares Outdoor Leisure 644 1120 Food & Retail Services Catering Total interest, audience selected one primary interest plus multiple secondary interests. Sources: N200 Visitor registration data 2017. Glee post-show visitor survey, 2017.
1227 670 2000 Seasonal Cooking & Decorations Dining Garden Decoration 153 2167 Souvenirs 1039 Garden Sundries 1039 Garden Structures 511 Greetings Garden Machinery 1039 Hard & Soft 2159 1154 Garden Tools DIY Landscaping & Equipment
Our new 2018 floorplan HALL 8 HALL 7 HALL 6 HALL 8 HALL 7 HALL 6 ENTRANCE ENTRANCE ENTRANCE SEMINAR THEATRE With the UK Garden Retail Market now worth £5bn*, coupled with a sell-out show in 2016 and further growth in 2017, Glee in 2018 will be moving from halls 17–20 to 6–8 & 20, to help facilitate the potential for further growth in the years to come. *Source: Garden Retail Market Analysis Report, 2017
GIMA BUYERS CONNECT HALL 20 NEW PRODUCT SHOWCASE VIP LOUNGE HALL 20 ENTRANCE HALL 19 ENTRANCE HALL 19 PETS AT GLEE SEMINAR THEATRE RETAIL LAB @ GLEE
A sector to match your business Garden Care Landscaping and Outdoor Entartaining Offering an extensive range of Garden Decoration Showcasing exciting and unique core products to help maintain Jam packed with design and ideas for buyers such as fire pits, and care for all types of gardens, inspiration, this growing sector hot tubs and outdoor furniture, encompassing GYO and products focuses on transforming this sector offers a fantastic array such as fertilisers and chemicals to landscapes, featuring decorative of garden leisure brands and hedge trimmers and watering cans. pots, aggregates and paving and products for 2018. timber products. Plants Home, Gift and Clothing Retail Experience Our Plants sector offers This tailored sector offers a large and Services products to help bring beauty range of garden gifts and product Forward-thinking, practical and and life to gardens, showcasing an ideas from clothing to candles innovative, this sector offers extensive range of plants, trees and even garden games, perfect a platform to showcase in- and shrubs from a host of UK for retailers looking to diversify store design, shop fitting and and international suppliers. their offerings and generate sales technology solutions to help all year round. grow retail businesses. Food and Catering Offering advice on hardware and kitchen solutions as well Our newly enhanced show sector Pets at Glee will be as products such as coffee showcasing more brands and most importantly more machines and industrial ovens, products than ever before including pet food, toys and our Food and Catering sector accessories. Located in a fantastic position next to the helps stores stand out from the crowd while significantly entrance of Hall 19. increasing profits.
Exhibitor Case Study: Terrastyle The objective The results Test the UK market 110 qualified contracts opportunity for Terrastyle and increased brand and Teraplast profile for first-time exhibitor Terrastyle The Highlights Terrastyle is one of the leading manufacturers, The challenge for them was that they were distributors and suppliers of planters and not able to deliver smaller quantities at prices ornaments in the UK. The company distributes that small and medium sized garden centres, in excess of 1 million pots to its customers nurseries and flower shops require for the yearly. Investment in Glee was driven by product to be profitable. However their sister Terrastyle wanting to test out the garden company Teraplast, manufactures pots that centre market. can meet the smaller demand. The Glee Solution “We consider Glee to be a very → Build brand profile worthwhile project. We wanted → Build customer relationships to start building our profile in this → Gain stand presence at Glee marketplace and to meet potential and be part of the market customers, and we achieved both objectives.” → Benefit from Glee’s marketing opportunities and multichannel NILS DE VRIES TERRASTYLE programme
Making the most out of Glee New Product Showcase awards New exhibitor workshops The New Product Showcase Awards are Aimed at maximising exhibitors ROI before, the perfect platform for building brand during and after the show, in our free-to- visibility and creating a buzz around your attend workshops, retailers will be sharing more best products. With the opportunity to win about what inspires them when looking for a coveted ‘Glee Award’, the categories are suppliers and products. judged on innovation, design, promotion and saleability. Buyers Connect International Buyers Connect Managed by our partners GIMA, the Buyers Run by our partners Gardenex and PetQuip, Connect is a power networking event the International Buyers Connect is a speed for selected exhibitors to meet with key networking event where international buyers industry participants, start conversations and UK and international sellers meet in and connect with some of the most pre-arranged, 10 minute business influential brands in the business. appointments.
The most inspirational show yet Innovators Zone Retail Lab @ Glee This specifically designed area is home to A significant new feature showcasing future brand-new, start-up companies looking to WGSN trends in products, in-store experience break into the gardening sector, providing and merchandising, as well as looking at how to a platform for grassroots product design engage consumer groups that garden centres and one-off design ideas. are not currently attracting. 62% of visitors said they will attend Glee as a result of seeing the Retail lab.* *Source: Glee post-show visitor survey, 2017. Buyers’ Power List New look website The Buyers’ Power List Awards at Glee 2018 Introducing the new Glee website; bolder, is set to recognise the very best buyers in brighter and more interactive than ever the industry, and is Glee’s way of celebrating before! The new website makes it easier this outstanding talent and attracting them for buyers to find brands, like yours, and to the show. enables them to find and view products before and after the show. “We were new to exhibiting so it’s been a great way for us to meet potential buyers that we wouldn’t normally get the ability to see. It’s Seminar theatre been a really good opportunity for us to get our name out there.” Hear from inspirational industry figures on the latest topics and trends relevant to your EMILY LAMBET CO-FOUNDER & HEAD OF SALES, SEEDBALL business. Plus, new for this year our exciting Pets at Glee seminar theatre for all things hairy, fluffy and feathered.
Supporting you, all-year-round Glee is more than just a three-day show. Discover more opportunities and let our multi-channel marketing campaign work to increase your reach and drive greater exposure before, during and after the show, and the best thing is it starts the minute you book your stand! PR support & press coverage Show Catalogue We work closely with a dedicated PR agency Get featured in the Glee Show Catalogue which so there are plenty of opportunities for is available to all visitors who attend Glee. The your company to gain exposure through catalogue helps visitors navigate their way leading publications, editorial pieces and around the show and is used well after as an news outlets. indispensable reference. Marketing material The Show Preview Lots of banners, logos and more – all the Have your company details listed in things you need to let your customers the exhibitor A–Z of the coveted Glee or prospective customers know that Preview, which is distributed by post you’ll be at the UK’s most valuable and online to pre-registered visitors. garden and outdoor living tradeshow. “It has been a really really good show, there are some extremely high powered supermarkets and multiples here and Glee is by far the best show we’ve been to. We think it’s a really good opportunity and one not to be missed.” KYLE DANIELS SALES, BIO-BEAN
Digital support Glee news Social media Featuring key garden industry content as well Our dedicated social media team will be busy as exhibitor articles, the freshest products throughout the year making sure the show and even videos, visitors can discover is promoted, and taking the opportunity to inspirational exhibitor content across all highlight our exhibitors across relevant social of our gardening sectors, whilst keeping up media channels including Twitter, Instagram, to date with latest garden industry news. Facebook, LindedIn and Pinterest. Online profile Exhibitor of the week Our shiny new website is your platform to Brands with complete and great looking introduce your brand to visitors, allowing profiles on the Glee website have the chance them to browse your products and make sure to be featured on the home page. 2017 saw you’re top of their ‘must visit’ list at the show. over 48,000 sessions on the Glee homepage, so it’s a great exposure opportunity for any brand featured. 341,400 581,900 357,000+ 135,000+ Facebook Twitter Web page Web exhibitor reach impressions views views Source: Glee 2017 campaign, May – September 2017 “The Glee team are very receptive to new ideas and together we produced great results. No surprise that we’ve already re-booked.” JACKIE EADES MANAGING DIRECTOR, BRIERS
Get in touch and 10-12 September 2018 secure your place NEC Birmingham UK CONTACTS INTERNATIONAL CONTACTS Matthew Mein China T: +44 (0)20 3033 2160 Fisher Yu E: matthew.mein@gleebirmingham.com T: +8621 6197 8618 E: fisher.yu@ascential.com Lara Anderson T: +44 (0)20 3033 2162 North America E: lara.anderson@gleebirmingham.com Adam Ash T: +1609 921 0222 Licia Viscito E: adam.ash@whitepebbleint.com T: +44 (0)20 3033 2026 E: licia.viscito@gleebirmingham.com James Kenton T: +44 (0)20 3033 2325 E: james.kenton@gleebirmingham.com Daniel Mcalpin T: +44 (0)20 3033 2206 E: daniel.mcalpin@gleebirmingham.com glee@ascential.com gleebirmingham.com Supported by:
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