2019 PARTNER OVERVIEW - HubSpot
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2019 PARTNER OVERVIEW
The A3C Festival & Conference has grown
FOUNDED from a local hip-hop showcase to become an
Atlanta institution and one of the most
IN 2005, important annual gatherings in the culture
engaging more than 35K people.
We develop experiences to empower, inspire
and connect the innovators, entrepreneurs
and artists pushing the culture forward.
350+ Speakers 20+ Venues
250+ Sessions 50+ Events
The Conference produces dozens of keynotes, panels, 1000+ Performers
workshops, mixers and sessions featuring hundreds of The Festival includes a series of unforgettable concerts and
innovators and thought-leaders in music, tech, social experiences celebrating hip-hop icons and showcasing the
justice and entertainment. most exciting artists of tomorrow. Dozens of events highlight
different aspects of hip-hop culture and showcase hundreds
of MCs, producers and DJs from around the world as well as
talented comics, chefs, artists, directors and more.
“ The conference/festival hybrid is expertly-curated panels and sessions with both entrepreneurs and artists tackling topics connected to the hip-hop world
Vision
A partnership with two of Atlanta's most innovative entrepreneurs
will lead A3C to an exciting new chapter. In 2019, A3C will
amplify and enhance fundamental elements at its core, while
adding new music, tech and cultural experiences. There will be
an enhanced focus on discovery and innovation.
Conference Expansion
To accommodate the growth of the conference, we will be adding another
day of programming and moving to the conjoined Atlanta Convention
Center at AmericasMart and Hotel Indigo, in the heart of downtown
Atlanta. The new facility will include larger and more flexible activation
What’s New in spaces with a robust exhibitor floor. The programming will include larger
keynotes and a greater focus on technology, discovery and innovation.
2019? Multi-Venue Music Festival
The music festival will include a series of amazing
concerts taking place throughout the week at Atlanta’s
premier venues. Partners will be able to customize an
immersive music experience.
New Events + Next Level Experiences
We will be launching a number of exclusive and exciting new events this year
to create more memorable and meaningful experiences for the culture. The
events will highlight and honor trailblazers and icons in music, tech and
culture.
Get ready for the inaugural A3C Awards!
37,000
AT T E N D E E S
‣ 12,000 Music Festival
‣ 12,000 Conference GEOGRAPHY
‣ 15,000 Shows & Events ‣ 40% Greater ‣ 7% Midwest
Atlanta Area ‣ 16% East
‣ 75% Southeast ‣ 2% International
‣ 5% West
SEX Key Markets: DC, NYC, CHI, LA & DAL
57% Male / 43% Female
AUDIENCE
AGE Artists, Producers, DJs, Entrepreneurs,
Managers, Agents, Marketing/Advertising,
< 21 = 8% Creatives, Creators, Founders, Non-Profits,
21 - 25 = 20% Activists, Educators, Label Services,
26 - 30 = 24% Politicians, Actors, Writers, Directors,
31 - 35 = 23% Designers and Students
36 - 40 = 17%
40+ = 8%
WHO ATTENDS?
Entrepreneurs, Artists, Creatives, Founders, Marketing, Content
Creators, Media, Music Executives, Students and Startups
Press Hits
Associated Press, Complex, Variety, The Fader, Noisey, NPR, BET,
Genius, Billboard, Hypebeast, Rolling Stone, VIBE, NY Times,
1.4B
Huffington Post, Forbes, Playboy, Washington Post, HotNewHipHop,
Allhiphop, TIDAL, Revolt TV, Rolling Out, Okayplayer, HipHopDX,
Atlanta Magazine, Paper Mag, Pigeons and Planes, Bossip, Brooklyn
Vegan, The Source, Atlanta Journal Constitution, CBS 46, 11 Alive and
Atlanta Business Chronicle.
Impressions in 2018
Social Impressions 750+MM
Media Impressions 350+MM
Owned Media
Paid Impressions 200+MM
57K+ 150K+
EMAILS
58K+ 10K+
APP USERS
33K+ 20K-150K
WEBSITE
“
Anybody had
the opportunity
to connect the
entire week.
“
The festival offers
something for every
hip-hop fan,
transcending
generations and
geography and
“
While other music
conferences and
festivals can sometimes
feel overly exclusive,
A3C provided more of a
hip-hop “summer
camp” vibe, harnessing
welcoming both the its purpose and
trappers and the skipping past
backpackers.
pretension.
97% = “made a new connection” 95%= “learned something valuable”
Innovation at the
Intersection of Music,
Tech and Culture
TUE, OCT 8TH - SUN, OCT 13TH
Programming Tracks:
• Music • Podcast
• Tech • Content Creators
• Social Justice • Style
• Film/TV • Gaming
• Marketing • Legal
• Branding • and more
Downtown Atlanta
Hotel Indigo and Atlanta Convention Center
at AmericasMart
LERAE FUNDERBERG,
Entertainment Lawyer
STEVE STOUTE,
Founder / CEO, Translation
Founder/ CEO, UnitedMasters
37,000
ZAYTOVEN,
SONALI MEHTA Grammy-Award
Artist Development @ YouTube Winning Producer, DJ
JERMAINE DUPRI,
Iconic Singer, Songwriter, Record
Producer, Record Executive, DJ
and Television Producer
2018
Featured BU THIAM,
Speakers ETHIOPIA HABTEMARIAM,
President, Motown Records
VP, Def Jam Records /
Co-CEO, Konvict MuzikAvailable
Spaces
10x10 to 40x40
Thur, Oct 10 - Sat, Oct 12 Exhibit Areas:
The 3-Day A3C Expo features a ‣ Music ‣ Gaming
diverse array of startups and ‣ Pro-Audio ‣ Film/TV
innovative companies that impact ‣ Lifestyle ‣ Art/Culture
and engage the culture. ‣ Consumer Tech ‣ Social JusticeEXPERIENCE
HIP-HOP
HISTORY
AND SEE THE
FUTUREBreeding
ground
for artists influencing
the sound of tomorrow
J. Cole, Wiz Khalifa, The Clipse, J.I.D,
Lil Pump, 2 Chainz, Schoolboy Q,
ASAP Rocky, ASAP Ferg, Lecrae, Big
K.R.I.T, G-Eazy, 21 Savage, Vince
Staples, Sonny Digital, Action
Bronson, Young Thug, Mike Will Made
It, Wale, Young M.A, Ty Dolla $ign,
Curren$y, Dej Loaf, WifisFuneral,
Past Playboi Carti, Dom Kennedy, Lil B,
Saweetie, Smino, Vic Mensa, Metro
Performers: Boomin, Rich The Kid, Ski Mask the
Slumpgod, Vic Mensa and Lil YatchyBridging the
gap and
honoring
trailblazers
throughout
hip-hop
history Past Performers: Wu-Tang Clan, Nas, Lil
\
Wayne, Rick Ross, Jeezy, De La Soul, The
Diplomats, Bone Thugs, Too Short, Questlove,
The Juice Crew, Rakim, Bun B, Big Daddy
Kane, Mystikal, Juvenile, Pete Rock, Talib
Kweli, Jungle Brothers, DJ Premier, Twista,
Project Pat, Monie Love, Phife Dawg,
Redman, Mobb Deep, AZ, M.O.P, The Lox, DJ
Scratch, Aesop Rock, 9th Wonder, Brother Ali,
Ras Kass, Buckshot, Sean Price, Madlib,
Peanut Butter Wolf, Royce da 5’9.PROMOTIONAL
OPPORTUNITIES
What We Do:
Produce memorable experiences
Develop meaningful relationships
Educate and empower entrepreneurs
Stimulate discovery
Promote collaboration
Create original contentMARKETING WITH A3C What are your goals? Awareness & Impressions, Direct Sales, Sampling & Gifting, Content Creation, Data Collection, Social Amplification, Talent Affiliation, Influencer Marketing, etc. We can help you…. ‣ Launch a new product or service ‣ Develop a custom activation or integrate existing activation ‣ Present an amazing event or experience Let’s get to work
Product Demo
Custom Activation
Sampling
Connect
With
Branded Culture
Room
BrandingBE EVERYWHERE! Make an unforgettable impression ● Maximum exposure across web, email, social media, on-site signage, banners and digital ads ● Present custom events and experiences ● Premier activation spaces ● Create original content ● Custom marketing campaign for target audiences
THANK YOU. CONTACT: PARTNERSHIPS@A3CHIPHOP.COM
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