2018 MEDIA KIT - Southern Living
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2018 MEDIA KIT
MISSION
STATEMENT
Our mission is to bring enjoyment,
fulfillment, and inspiration to our
readers by celebrating the best of
the Southern lifestyle. We inspire
creativity in their homes, their kitchens,
their gardens, and their personal
style. We are relentless champions of
our region, and we set the standard
for excellence in Southern content
regardless of platform or medium.
EDITORIAL Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, travel, and style.
EDITORIAL MIX PRINT
FOOD TRAVEL &
34%
CULTURE
20%
HOME
30%
FAMILY
3%
BEAUTY
OTHER & STYLE
6% 9%
Source: MediaRadar (January-December 2016); based on 1,125+ Total Pages.
2018 EDITORIAL CALENDAR PRINT
ISSUE CLOSE ON SALE
JANUARY 10/30/17 12/22/17
Lost Classics
FEBRUARY 11/29/17 1/19/18
Cooking School
MARCH 1/2/18 2/23/18
Southern Style Now
APRIL 1/30/18 3/23/18
South's Best
MAY 2/28/18 4/20/18
Outdoor Living
JUNE 4/2/18 5/25/18
Color Your World
JULY 4/30/18 6/22/18
Summer Party Playbook
AUGUST 5/30/18 7/20/18
Before & After
SEPTEMBER 7/2/18 8/24/18
Mother Daughter Issue
OCTOBER 7/30/18 9/21/18
Best of Fall
NOVEMBER 8/29/18 10/19/18
Thanksgiving Traditions
DECEMBER 9/27/18 11/16/18
Christmas with Southern Living
/ FOR MORE INFORMATION /
FOR MORE INFORMATION CONTACT YOUR SALES REPRESENTATIVE OR VP, BRAND DIRECTOR,
KIMBERLY KRUBECK AT KIMBERLY_KRUBECK@TIMEINC.COM.
All editorial content and programs subject to change.
EDITORIAL MIX D I G I TA L
HOME &
GARDEN
10%
TRAVEL &
FOOD CULTURE
51% 12%
BEAUTY WEDDINGS,
& STYLE HOLIDAYS &
6%
OCCASIONS OTHER
11% 6%
NEWS
3%
Source: Google Analytics, November 2017; based on 64MM+ PVs.
2018 EDITORIAL CALENDAR D I G I TA L
JANUARY JULY
• Southern Comebacks: • 4th of July Celebrations
Traditions We’re Bringing Back in 2018 • Christmas in July (last week in July)
• Somebody’s Getting….Engaged!
• Citrus Season: Desserts AUGUST
• Family Favorite Recipes • Makeover Takeover:
Before and After Blow-Out
FEBRUARY • Sorority Girls
• Cooking School: 28 Days of Slow Cookings • Southern Style A-Zs
MARCH SEPTEMBER
• South’s Best ’18 • Tailgate Like a Southerner
• Countdown to Easter (March 1 to March 31) • Fall Containers + Around the Garden
• Easy Fall Decorating
APRIL OCTOBER
• Trips to Take When…
(retire, girlfriend getaway) • It’s a Southern Thing
(The Insider’s Guide for Outsiders)
• Gardening Do’s and Don’ts
• Beauty Awards
• Mind Your Manners: Etiquette for Every
Occasion (Royals Celebration)
NOVEMBER
MAY • Thanksgiving Takeover
• Wisdom of Southern Mothers
• Beauty and the Beach DECEMBER
• Countdown to Christmas
JUNE • Southern Heroes
• The Higher the Hair… (good news/local heroes)
(guide to hair)
• Forgotten Fruit Desserts
All editorial content and programs subject to change.
AUDIENCE
Southern Living reaches
more than 20 million
people each month—
connecting consumers to the
region’s rich culture through
a variety of platforms.
Source: tk
AUDIENCE PRINT
RATE BASE: 2.8MM
PRINT REACH: 16,756,000
M/F: 21/79
MEAN HHI: $90,203
MEAN AGE: 52 Delivering
National
Reach
VARYING LEVELS OF CIRCULATION PENETRATION (HIGH TO LOW)
Source: 2017 Fall GfK MRI; Alliance for Audited Media 1H 2017
AUDIENCE D I G I TA L
UNIQUE USERS: 6,875,000
M/F: 17/83
MEAN HHI: $90,641
44MM+
MEAN AGE: 51 Page Views
Source: comScore Media Metrix® Multi-Platform, Nov 2017AUDIENCE SOCIAL
Southern Living’s personality shines
on social media where our Editors are
constantly engaging with consumers.
Whether it’s a humorous meme or
delicious recipe idea, our audience can’t
get enough Southern Living content.
FACEBOOK: 2.9MM
INSTAGRAM: 1MM
TWITTER: 740K
PINTEREST: 440K
YOUTUBE: 55K
SNAPCHAT: SOUTHERN.LIVING
As of 12.6.17AUDIENCE VIDEO
In 2017, Southern Living produced over 1200 videos, leading to an impressive
80% year-over-year increase totaling nearly 580MM video views.
2018 video franchises include: Southern Made, Southern Hair and Southern Live.
10 Things Only Southerners Know 18 Southern Places To Visit Before You Die
Hummingbird Cake Dolly Parton & Thoughts On Life
Rocking Chair Man Southern Grandparents React To Snapchat
Source: Mode, Facebook, Twitter, YouTube, Tubular (2016-2017)MARKETING
We offer multi-platform solutions
that showcase advertisers and
create engaging experiences for
our consumers.
CUSTOM MULTI-PLATFORM PROGRAMS
TURNKEY NATIVE AND BRANDED CONTENT SOLUTIONS
HIGH-IMPACT IN-BOOK AND COVER UNITS
CONTEXTUALLY RELEVANT EDITORIAL CONTENT
SOCIAL, VIDEO AND E-MAIL MARKETING PROGRAMS
EVENTS/EXPERIENTIAL
RETAIL SOLUTIONS/ACTIVATIONS
CUSTOM RESEARCH/INSIGHTSBRAND
EXTENSIONS
SOUTHERN LIVING COLLECTION AT 1-800-FLOWERS
SOUTHERN LIVING CUSTOM BUILDER PROGRAM
SOUTHERN LIVING DESIGNER NETWORK
SOUTHERN LIVING HOME COLLECTION AT DILLARD’S
SOUTHERN LIVING HOTEL COLLECTION
SOUTHERN LIVING STORES
GREAT AMERICAN COOKIE – Southern Living
Test Kitchen Approved Recipes
PERFECT FIT MEALS – Southern Living Kitchen
Ready-To-Eat MealsSPECS
SPECS R AT E CA R D
COVERS PUBLISHING CALENDAR
2nd cover $319,700 MONTH AD CLOSE ON-SALE
3rd cover $293,100 January 10/30/17 12/22/17
Back cover $346,400 February 11/29/17 1/19/18
March 1/2/18 2/23/18
April 1/30/18 3/23/18
FULL RUN / 4-COLOR
May 2/28/18 4/20/18
CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE
June 4/2/18 5/25/18
Full Run $266,400 $204,300 $166,500 $ 119,900
July 4/30/18 6/22/18
August 5/30/18 7/20/18
REGIONAL EDITIONS CPM TABLE / 4-COLOR September 7/2/18 8/24/18
CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE October 7/30/18 9/21/18
100,000 $24,970 $19,140 $15,610 $11,240 November 8/29/18 10/19/18
Add'l per M 147.10 112.80 91.90 66.20 December 9/27/18 11/16/18
250,000 $47,030 $36,060 $29,400 $21,170
Add'l per M 122.50 93.90 76.60 55.10 PRINT AD SPECIFICATIONS
500,000 $77,650 $59,530 $48,540 $34,950 DIRECT2TIME.COM/TITLE/SOUTHERNLIVING
Add'l per M 101.70 77.90 63.60 45.70
1,000,000 $128,480 $98,500 $80,320 $57,820 These rates and all advertising transactions are subject to the 2018 Advertising
Terms and Conditions of Time Inc. Circulation includes the print and digital
Add'l per M 96.10 73.70 60.10 43.30 editions of the Magazine. Qualified full-run advertisements will run in both editions.
1,500,000 $176,540 $135,350 $110,370 $79,450 See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional
information including opt-out and upgrade options.
Add'l per M 94.00 72.10 58.80 42.30
State or regional editions include some circulation from adjacent states
SOUT H E RN L I V I NG
RATEBASES
Full Run 2,800,000
Alabama 141,000
VOL. 53 | NO. 1
O U R A L L-T I M E B E S T
Arkansas* 238,000
Florida
Georgia
255,000
230,000
Family Recipes
Reader Favorites To Savor and Share
Mid-Atlantic** 353,000
Mississippi 72,000
Midwest States*** 302,000
North Carolina 241,000
South Carolina 144,000
FAMILY RECIPES
Tennessee 158,000
Texas 338,000
* Includes MO, OK, LA
** Includes VA, MD, DE, D.C., PA, NJ, NY
*** Includes OH, IL, MI, WI, IN, KY, WV ON THE
MENU
Classic Beef Stew,
Chicken and
Dumplings,
Navy Bean Soup,
HOW TO FIGURE MULTIPLE STATES Savannah Red
Rice, and More A DREAMY
Advertisers who run the same Example: Tennessee and Arkansas editions, 4-color buy:
PAGE 66
TEXAS
ad (same configuration) in FARMHOUSE
multiple state editions use Total Circulation: 396,000
CPM table to calculate the
First 250,000 Cost: $47,030 RICK BRAGG’S
rate. State edition circulations JA N UA RY 2 0 1 8
are not guaranteed and are to 146,000 at $122.50 per M: $17,885 PO’BOY OBSESSION
JA NUARY 2018
be used only as a basis for
Total Cost: $64,915
determining rates.
A GIRLFRIEND GETAWAY
TO MYRTLE BEACH
000_Jan Cover_f1.indd 1 11212017093924 Approved with warnings 11/21/17 9:37 AMSPECS MECHANICAL
PRINT: MAGAZINE SAFETY MARGINS
Trim Size: 8" x 10.5" Keep essential matter 3/8” from bleed size.
Binding: Perfect, jogs to foot Live material on facing units should not be closer than 1/8” to center
fold on either side of gutter—total of 1/4” for both pages.
Please have crop marks 1/8” away from the bleed.
AD SIZES BLEED LIVE/SAFETY TRIM
SCREEN
Page 8.25" x 10.75" 7.5" x 10" 8" x 10.5"
133-line screen, 290% maximum density
Spread* 16.25” x 10.75" 15.5" x 10" 16" x 10.5" All black and grey type should overprint
1/2 Vertical 4.125" x 10.75" 3.375" x 10" 3.875" x 10.5"
PRINTING PROCESS
1/3 Vertical 2.875" x 10.75" 2.125" x 10" 2.625" x 10.5"
SWOP 2006 Coated 5 Version 2
2/3 VERTICAL 5.25" x 10.75" 4.5" x 10" 5" x 10.5"
1/2 Horiz. Page 8.25" x 5.375" 7.5" x 4.625" 8" x 5.125" REQUIRED MATERIAL
PDF/X-1A (VERSION 1.3 REQUIRED).
1/2 Horiz. Spread* 16.25" x 5.375" 15.5" x 4.625" 16" x 5.125"
No color proofs are required.
1/3 Square 5.25" x 5.375" 4.5" x 4.625" 5" x 5.125"
Digest 5.25" x 7.125" 4.5" x 6.375" 5" x 6.875" CARD INSERTS
Digital files are the preferred format for insert materials.
Contact your Southern Living representative for detailed specifications.
DELIVERY OF MATERIALS
PRINT AD SPECIFICATIONS Upload all display ad files to DIRECT2TIME.SENDMYAD.COM.
direct2time.com/title/southernliving Please select Southern Living Display Ads when uploading.
TABLET SPECIFICATIONS
direct2time.com/tablet/title/southernliving
SOUT H E RN L I V I NG
SPECIAL DOUBLE ISSUE
LE ISSUE
VOL. 52 | NO. 12
SPECIAL DOUB
216 The Joy of
SOUT H E RN
PAGES
Christmas
L I V I NG
The Joy ofs
of Southern
Holiday
VOL. 52 | NO. 12
Christma
Fun!
216 S
Our Best Recipes
and Ideas for an
PAGE cipes
thern
of Sou Our Best Refor an Inspiring Season
Holiday and Ideas ason
Fun! Inspiring Se
THE JOY OF CHRISTMAS
Dolly
Dolly Parton’s
THE JOY O
Snowy
Vanilla Cake
Parton’s with Edible
Christmas
Ornaments!
page 187
Christmas
Message
Snowy
Message
F CHRISTM
Vanilla Cake
with Edible
75
Ornaments!
page 187
AS
GIFTS
UNDER
$100 75
GIFTS
Decorating UNDER
Ideas $100
for Every
Room
2017
D EC E M B E R
Decorating
DECE MBE
Ideas
R 2017
for Every
10/23/17 12:03
PM
Room
ngs
with warni
Approved
120517
10232017
f1.indd 1
000_Dec Cover_
D EC E M B E R 2 0 1 7
DECEMBER 2017
/ FOR ADVERTISING INQUIRIES /
PLEASE CALL 312.832.0853.
000_Dec Cover_f1.indd 1 10232017120517 Approved with warnings 10/23/17 12:03 PMSPECS T R AV E L P L A N N E R R AT E C A R D
FREQUENCY 1X 3-5X 6-8X 9-11X 12X
All State Editions (2,472K circ) $17,190 $16,500 $15,815 $14,575 $14,355
Southwest (576K circ) $6254 $6005 $5755 $5470 $5220
(TX, AR, LA, OK, MO)
South Central (673K circ) $6769 $6500 $6225 $5925 $5650
(AL, TN, MS, KY, WV, IN, IL, OH, MI, WI)
Mid-Atlantic (594k circ) $6254 $6005 $5755 $5470 $5220
(NC, VA, MD, DC,DE, PA, NJ, NY)
South Atlantic (629K circ) $6458 $6200 $5940 $5650 $5390
(FL, GA, SC)
• Frequency discount based on insertions within 12-month period • Six (6) 4” ads per page
TRAVEL PLANNER CPM TABLE HOW TO FIGURE MULTIPLE STATES
600,000 circ $6,254 Example: Southwest and South Atlantic
Add'l per K $7.05
Total Circulation: 1,205,000
1,200,000 circ $10,486 First 1,200,000 Cost: $10,486
Add'l per K $5.65 5,000 at $5.65 per K: $28
Total Cost: $10,514
1,900,000 circ $14,440
Add'l per K $4.81
Minimum purchase of 600k circulation required.
Notes:
• Regional combinations available using table on right.
• S tate or regional editions may include circulation from adjacent states.
AD SIZE AVAILABLE WIDTH HEIGHT
Travel Planner 2.25” 4”
All ads must be sent via the Time Inc. Ad Portal:
HTTPS://DIRECT2TIME.SENDMYAD.COM
FILE TYPE: PDF/X1-A ONLY
All color must by CMYK. No spot colors.
Images must be 300 dpi. No LZW compression.
Do not embed ICC profiles or any other type of color management.
Colored text should be a minimum of 9 pts.
/ TECHNICAL QUESTIONS /
CONTACT PRIYA.GIDH@TIMEINC.COM / 212.522.6658
OR GURINDER.KHERA@TIMEINC.COM / 212.467.1104SPECS TRAVEL PLANNER ADS
2016 MEDIA KIT
DIMENSIONS / SPECIFICATIONS
1. Go to http
AD SIZES TRIM BLEED
2. Sign in or
4” (No bleed; No crop marks)
Travel Planner 2.25" x 4" n/a 3. Let’s Get
4. Click “M
5. Fill out th
FILE TYPE: PDF/X-1A ONLY
4" • Select Pu
Build ad document to the actual ad size. Do not bleed anything or include ( NO BLEED / • Advertis
any crop/registration marks. NO CROP MARKS )
• Ad numb
All color must by CMYK. No spot colors. • Brand/P
I mages must be 300 dpi. No LZW compression. • Headlin
• Ad Size:
Do not embed ICC profiles or any other type of color management.
• Issues: S
Colored text should be a minimum of 9 pts. • Be sure t
accurate
A complete PDF Guide, which includes step-by-step instructions on how to build
6. Click “Ch
files, can be found at http://www.direct2time.com.
7. Click “Br
click the “U
All ads must be sent via the Time Inc. Ad Portal: 2 ¼” (No bleed; No crop marks)
HTTPS://DIRECT2TIME.SENDMYAD.COM 2.25" (NO BLEED / NO CROP MARKS) 8. Once the
preflight to
DIMENSION/SPECIFICATIONS finished pro
hand side th
buttons:
1. Go to https://direct2time.sendmyad.com • “This
Ad SizesAd has Serious TrimErrors” Bleed
2. Sign in or create your new account under This means that the file did not pass preflight. If this
• “This A
“First Time User?” happens
Travel Planner you can 2not¼”continue.
x 4” You must n/a go back to This mea
STEP-BY-STEP your document and fix the error. Once that is done
GUIDE TO 3. Let’s Get Started. Click “Send an Ad” happens
then you can click the “Revise Ad” button and documen
UPLOADING 4. Click “Magazine Print Ad” File Type: PDF/Xla
upload onlyfile. Note, when reviewing the error
the new
AN AD • Build ad document to the actual ad size. Do not bleed click the
5. Fill out the Job Ticket if you place your cursor over the text of the error, when re
anything or include any crop/registration marks.
• Select Publication Southern Living: Travel Planner • All color
the must
object
byin the preview
CMYK. will highlight.
No spot colors. text of th
• Advertiser: Enter advertiser name • Images mustAd
• “This be 300
Mustdpi.
beNoRepositioned”
LZW compression. • “This A
• Ad number is optional • Do not embed
This ICC that
means profiles
theor any
file other
has type of
passed thecolor
preflight but This me
management. size of th
• Brand/Product: Enter advertiser name or product the trim size of the PDF does not match the
• Colored text should be a minimum of 9 pts.
• Headline: Enter the headline or description of your ad specification. You must reposition it before repositio
• Ad Size: Select your ad size continuing.
A complete PDF Guide,Simply click thestep
which includes “Reposition”
by step button or “Reposit
“Auto-Center”
instructions thefiles,
on how to build ad. can be found at • “This A
• Issues: Select the issue you want to submit this ad for
www.direct2timeinc.com. This ind
• Be sure the contact information at the bottom of • “This Ad has Warnings”
but is OK
the ticket is accurate This indicates that the file has warning in the
right han
6. Click “Choose ad” preflight report but is OK to proceed. Please
Technical Questions: position
review the warning(s) on the right hand side and
email Jamie_Elliott@timeinc.com
7. Click “Browse for files,” select the file you want to verify that the212-522-7279
preview is accurate both in
or call 9. Once sat
upload and click the “Upload” button positioning and content.
you have ap
8. Once the file is uploaded it will automatically start to 9. All ads must be sent via the
Once satisfied, you can click the “Approve Ad” button.
Time Inc. Ad Portal: have receive
preflight to the Southern Living specifications. Once Once you have approved the ad the magazine will bee-mail notif
the ad is finished processing you will see a preview https://direct2time.sendmyad.com
notified that they have received an ad and the contact
of it and on the right hand side the preflight report in the job ticket will get an e-mail notification.
with some suggested action buttons:
/ TECHNICAL QUESTIONS /
CONTACT PRIYA.GIDH@TIMEINC.COM / 212.522.6658
OR GURINDER.KHERA@TIMEINC.COM / 212.467.1104SPECS THE MARKET • DR ADS
PUBLISHING CALENDAR
MONTH AD CLOSE ON-SALE
adVertiser inFOrMatiOn
CLASSIFIED
For rate package call 212-779-7172, ext. 231,
or mail your ad to: Hansel Asencio, Southern Living
SouthernLiving.com/Marketplace
122 East 42nd Street, Suite 1622, New York, NY 10168
January 10/30/17 12/22/17 or email to hasencio@mediapeople.com /
fax to 212-779-7248
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SL_oct17.indd 198 8/8/17 4:47:35 PM
PERFECT BOUND SPECIFICATIONS
FILE TYPE: PDF/XLA ONLY
Build ad document to the actual ad size.
Do not bleed anything or include any crop/registration marks.
All color must by CMYK. No spot colors.
Images must be 300 dpi.
No LZW compression.
Do not embed ICC profiles or any other type of color management.
Colored text should be a minimum of 9 pts.
Please email final ad files to alisa_boone@timeinc.com
/ CONTACT /
ALISA BOONE
205.445.6760 / ALISA.BOONE@TIMEINC.COMSPECS TERMS & CONDITIONS
SOUTHERN LIVING MAGAZINE 2018 MAGAZINE ADVERTISING TERMS AND CONDITIONS same running order of advertisements in the digital edition as they appeared in the print edition, but the
Publisher does not make any adjacency guarantees or other promises regarding competitive separation of
The following are certain general terms and conditions governing advertising published in the U.S. print and digital the positioning of any advertisements in the digital edition. The Publisher’s inability or failure to comply with
editions of Southern Living Magazine (the “Magazine”) published by Time Inc. Lifestyle Group (the “Publisher”). any condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.
1. Rates are based on average total audited circulation, effective with the issue dated January 2018. 11. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any
Announcement of any change in rates and/or circulation rate base will be made in advance of the Magazine’s part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any
advertising sales close date of the first issue to which such rates and/or circulation rate base will be applicable. other circumstances not within the control of the Publisher.
The Magazine Rate Card specifies the publication schedule of the Magazine, and its on-sale dates.
12. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising
2. The Magazine is a member of the Alliance for Audited Media (“AAM”). Total audited circulation is reported charges after earned advertiser discounts.
on an issue-by-issue basis in Publisher’s Statements audited by AAM. Total audited circulation for the 13. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within 20 days from
Magazine is comprised of paid plus verified plus analyzed non-paid. the billing date. The Publisher reserves the right to charge interest each month on the unpaid balance at the
rate of 1.5%, or if such rate is not permitted by applicable law, at the highest rate so permitted by applicable
3. An advertiser running a full-run qualifying advertisement in the Magazine will automatically run in the print law, determined and compounded daily from the due date until the date paid. The Publisher further reserves
and digital edition of the Magazine, unless the advertiser explicitly, in writing, opts-out of running the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly
in the digital edition, either on the insertion order or via email, by no later than the ad close date. and severally liable for payment of all invoices for advertising published in the Magazine.
In the event advertiser opts-out of running in the digital edition of the Magazine for any reason other than
legal or regulatory considerations that advertiser reasonably believes would prevent the advertisement 14. All pricing information shall be the confidential information of the Publisher and neither advertiser nor
from running in the digital edition, such advertiser’s ad placement will no longer be deemed a “full-run” agency may disclose such information without obtaining the Publisher’s prior written consent.
buy, and advertiser would therefore not be entitled to the benefits of advertising on a full-run basis (by
way of example and not limitation, the advertisement would not be eligible for IBIT credits and may not be 15. Any and all negotiated advertiser discounts are only applicable to and available during the period in which
considered for premium placement). If an advertiser elects to opt-out of the digital edition, such opt-out will they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used
within six months after the end of the period in which they were earned. Unused rebates will expire six
apply to all devices and platforms.
months after the end of the period in which they were earned.
The digital edition of the magazines may be viewed in one of two formats depending on the storefront (i.e. 16. Neither creative fees nor special advertising print production premiums earn any discounts or agency
App Store, Google Play, Amazon, Texture, etc.): (i) a digital replica of the print version, which is an exact commissions.
reproduction of the design and content of the print version of the magazine; or (ii) a digital replica of the
print version combined with a touch-activated “reader view,” which allows the user to scroll the article text. 17. The Magazine is subject to Time Inc.’s standard 2018 issue-by-issue tally (IBIT) pricing system.
Please consult a magazine representative for details of format availability.
18. Publisher reserves the right to modify these terms and conditions.
Certain advertisements that are not standard run-of-book advertisements may not qualify to run in the
digital edition. These include, but are not limited to, special units such as pop-ups, scent strips, die-cuts, These Advertising Terms and Conditions were issued November 30, 2017.
special effects and business reply cards. Please consult a magazine representative for details.
Qualifying advertisements, depending on various factors, including but not limited to the device and/or TIME INC. 2018 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM
platform on which they are viewed, may appear in one of two formats: (i) print replica, where the page on
1. Magazine circulation delivery of the U.S. and North American editions of magazines published by Time
screen looks exactly like the advertisement appearing in the print edition; or (ii) custom design, where the
Inc. and its affiliates (collectively, referred to herein as the “Publisher”) is measured on an issue-by-
same creative has been reformatted and resupplied for optimal reading on a digital device and/or platform. issue tally (IBIT) pricing system for full-run circulation advertising only. The IBIT pricing system is
administered by comparing, for each issue of a magazine in which an advertiser books space and remits a
Qualifying advertisements running in the digital edition of the magazine will automatically run in a print replica cash payment for such advertisement, the issue’s total audited circulation as reported in the magazine’s
format. If an advertiser wishes to include its qualifying advertisement for the digital edition in a format other Publisher’s Statement issued by the Alliance for Audited Media (“AAM”) or the Brand Report issued
than print replica, it must indicate so prominently on the insertion order by the ad close date. Custom designs by BPA Worldwide (“BPA”) for the first or second half of the 2018calendar year and the published total
may not be available on all platforms or devices. Please consult a magazine representative for details. circulation rate base as set forth in the applicable magazine’s rate card.
URLs featured in advertisement print creative are not currently activated in the digital edition. Please 2. In order to permit advertisers to apply earned IBIT credit in a timely manner, AAM Publisher’s Statements
consult a magazine representative for further details on URL activation. and BPA Brand Reports are used to calculate IBIT credit. The calculation may only be made following the
issuance of the Publisher’s Statements or Brand Reports for second half of the 2018 calendar year (July –
4. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. December) and will be based on final billed earned advertising rates.
5. The Publisher is not responsible for errors or omissions in any advertising materials provided by the 3. Total audited circulation for magazines audited by AAM is comprised of paid plus verified plus analyzed non-
advertiser or its agency (including errors in key numbers) or for changes made after closing dates. paid. Total audited circulation for magazines audited by BPA is comprised of qualified paid and/or qualified
non-paid as set forth in such magazines Advertising Terms and Conditions.
6. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating
a magazine’s editorial material in appearance or style or that are not immediately identifiable as 4. IBIT credits will be calculated on an individual insertion basis and will only be credited to an advertiser if the
advertisements are not acceptable. total audited circulation of the issue booked by the advertiser is lower by more than two percent (2%) than
its published circulation rate base.
7. All advertisements, including without limitation those for which the Publisher has provided creative
5. If the total audited circulation of the issue booked by an advertiser is lower by more than two percent (2%)
services, are accepted and published in the Magazine subject to the representation by the agency
than its published circulation rate base, the advertiser’s IBIT credit will be calculated by multiplying the net cost
and advertiser that they are authorized to publish the entire contents and subject matter thereof in all after agency commissions (excluding production premiums) (“Net Cost”) of the advertiser’s insertion in that
applicable editions, formats and derivations of the Magazine and that such publication will not violate issue by the difference between two percent and the actual percentage by which the total audited circulation is
any law, regulation or advertising code or infringe upon any right of any party. In consideration of the less than its published circulation rate base. By way of example, if the “Net Cost” of the advertiser’s insertion is
publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend $100,000 and the total audited circulation of an issue is three percent lower than its published circulation rate
and hold the Publisher harmless from and against any and all losses and expenses (including, without base, the IBIT credit would be calculated as follows: $100,000 x (3% - 2%) = $1,000.
limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in
all applicable editions, formats and derivations of the Magazine, including, without limitation, those arising 6. IBIT credit must be used against future insertions, must be applied at the magazine at which it was earned
from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, and must be used within 12 months after the issuance of the Publisher’s Statements or Brand Reports for
unfair competition, violation of the Lanham Act or any rights of privacy or publicity, or any unfair commercial the second half (July – December) AAM/BPA reporting period and calculation of the 2018 IBIT credit. An
practice or misleading advertising or impermissible comparative advertising or from any and all claims or advertiser may apply IBIT credit to any brand, product or division within the same advertiser parent company.
regulatory breaches now known or hereafter devised or created (collectively “Claims”). In the event the
7. IBIT credit will be issued net of agency commissions and must be applied to invoices net of agency
Publisher has agreed to provide contest or sweepstakes management services, email design or distribution commissions. No agency commissions will be paid by the magazine on IBIT credit.
or other promotional services in connection with an advertising commitment by advertiser, all such services
are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify 8. IBIT credit may be applied to production charges.
and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or
distribution of any materials, products (including, without limitation, prizes) or services provided by or on 9. The magazine will not refund IBIT credit as cash.
behalf of the agency or advertiser, their agents and employees, including, without limitation, those arising
from any Claims. 10. Only full-run circulation advertising in regular issues as reported in the Publisher’s Statements issued by AAM
and the Brand Reports issued by BPA are eligible for IBIT credit. The following are not eligible for IBIT credit:
8. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for (a) special issues published in addition to the normal frequency of a magazine, whether or not reported in AAM
publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising Publisher’s Statements and BPA Brand Reports, and (b) any issues specifically excluded from being eligible
reference to the Magazine in any way without the prior written permission of the Publisher in each instance. for IBIT per the applicable magazine’s rate card. Notwithstanding the foregoing, if the advertiser opts-out of
running its advertisement in the digital edition of the magazine because of legal or regulatory considerations
9. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, such advertisement shall remain eligible for IBIT credit.
vary, or add to these Terms and Conditions or the provisions of the Magazine’s Rate Card will be binding on 11. No barter (whether cash paid or trade), standby or remnant advertising is eligible for IBIT credit.
the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any
such conditions, these Terms and Conditions shall govern and supersede any such conditions. 12. IBIT credit will only be issued against eligible insertions that have been paid in full at the final
earned and billed (pre-IBIT) rate.
10. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any
condition on contracts, orders or copy instructions involving the placement of advertising within an issue 13. Publisher reserves the right to modify these terms.
of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be
treated as a positioning request only and cannot be guaranteed. The Publisher will attempt to keep the Issued: November 30, 2017CONTACTS advertising_contact@timeinc.com Kimberly Krubeck, VP, Brand Director Kimberly_Krubeck@timeinc.com 312.832.0853 Ann Gobel, VP, Lifestyle Brand Sales Ann.Gobel@timeinc.com 212.522.4214
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