PICTURES AND STORIES - With quality and continuity to success - FROM OUR LIVES 03.2020 - PICTURES ...
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PICTURES
SINCE 1957
AND STORIES
FROM OUR LIVES 03.2020 SINCE 1847
With quality and continuity to success
XXXXXXXXXX
CHRISTMAS
AND THE WINNERGREETINGS
IS … EDITORIAL
OI R
Q E
U IMMIOPLY
S U M DOLOR
L
Dear LIQUI MOLY friends,
Wham bam – what a TENsation! Now we can truly be proud to
stroll over the red carpet. Because, once again, the expert
readers of Auto Zeitung, one of the most widely covered car
magazines in the German-speaking world, have voted us
TOP BRAND. And that in our supreme discipline of lubricants.
The unique thing about this award: The choice fell on us for the
10th time in a row. This is an incredible honor and a tremendous
vote of confidence in the consistent top quality of our products.
Because, in addition to the top position in the lubricants category,
we also took second place in the care products category once again.
So it’s high time, in good old Oscar fashion, to say thank you:
Thanks to all the car drivers who voted for us! But also thanks
to all our business partners, suppliers and customers, without
whom this grand success would never have been possible.
And, last but not least, of course, thanks to our almost 1,000
“co-entrepreneurs”, who give their all every day to make people
around the world happy with LIQUI MOLY.
But let’s keep our feet on the ground despite all the cheering
and remember that this serial victory is neither a coincidence
nor a matter of course. Rather, it is the reward for our hard work.
The unconditional commitment of each and every one of us.
So let’s take advantage of the upcoming massive advertising
campaign with millions of advertising contacts, the worldwide
sponsoring activities and our unique full range of products for
me a film-worthy spring business in 2020. To ensure that next time
c id en c e: At the sa ward it again will be “And the winner is … LIQUI MOLY!”
p ly ca n’t be a coin re c eiv ed the 10th a
This sim ds, we in German
y!
as th e O scar awar nt b ra n d We wish you happy reading and excellent business!
time lubric a
a ro w a s the best
in
Publisher: LIQUI MOLY GmbH, Jerg-Wieland-Strasse 4, 89081 Ulm, Germany, www.liqui-moly.de · LIQUI MOLY GmbH is represented by: Ernst Prost, Günter Hiermaier Jörg Witopil Niklas Döhring
IMPRINT
Responsible under German press law: Ernst Prost Editorial: Jörg Witopil Design: Niklas Döhring Distribution: The magazine is issued 12 times a year and is (Copywriter) (Graphic Artist)
published free of charge on our website and the online platform Issuu.com at the beginning of each month. Rights & privacy: Reproduction or other use solely with the
written permission of the publisher. Pictures and photos: LIQUI MOLY GmbH, Shutterstock, iStock, Annika Dollner
2 LIQUI MOLY I MEGUIN I 10
03 I 2019
2020 LIQUI MOLY I MEGUIN I 10 I 2019 3
TOP BRAND 2020 E R S H AV E VOTED
GERMANY 'S CAR DRIV
LIQUI MOLY
LIQUI MOLY
4 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 5
LIQUI MOLY ACHIEVES THE
TENSATION #MYLIQUIMOLY
For a For the 10th time* the readers of Auto Zeitung
magazine voted us Germany’s best lubricant brand
decade now
and once again ranked us second in the care products
category – an impressive result that stands for
our quality and continuity. And for this we would like
to express our most sincere thanks!
TOP BRAND in
Ernst Prost
the lubricants
category!
*
Issue 5/2020 Issue 5/2020
TOP
MARKE
2014
Ausgabe 6/2016
Issue 11/2011 Issue 6/2012 Issue 5/2013 Issue 6/2014 Issue 6/2015 Issue 6/2016 Issue 8/2017 Issue 5/2018 Issue 5/2019
* For 10 years now, TOP BRAND in the lubricants category at Auto Zeitung, and again on place 2 in the care products category. Over 4,000 products made in Germany. All from a single source. www.liqui-moly.com
6 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 7
SALES BOOST
IS IN G CAMPAIGN
Use our advertising power
OUR AD V E RT
for your business!
Print and online campaign:
Thanks to the enormous public attention for our BEST BRAND campaign,
the demand for our lubricants, additives, care products and
Ten times is something
service products is sure to increase rapidly. Prepare yourself today to transform the
high demand for LIQUI MOLY products into your increased sales.
So make provisions now – this checklist shows you
to shout about!
how you can earn more money with LIQUI MOLY!
Steer customers into your business: Display our façade designs, outdoor deco-
rations, flags and banners to let it be known that you stock LIQUI MOLY products.
Ensure product availability: Order in good time and
Being at the top of the podium once is a great achievement. But only true champions stock up with sufficient LIQUI MOLY products.
can win 10 times in a row. Just like LIQUI MOLY – Germany’s best lubricant brand over
a decade for the expert readers of Auto Zeitung magazine. We thank you from the Lots sell lots: Fill your shelves up and present the
bottom of our hearts for this choice and are launching a broadly based advertising entire LIQUI MOLY range.
campaign to ensure that all our partners benefit from this award.
Promote sales: Put sales displays in highly frequented
till areas or secondary placement zones.
We are investing 3.5 million EUR in your success! Only those who stand out, win: Create an attractive brand presence at the point
of sale with folding screens, banners, ceiling hangers etc.
The first ads are just the starting shot. This will be followed by a concentrated,
integrated advertising campaign in all relevant magazines and on all major Create additional incentives to buy: Put counter displays on the
social media and online platforms. sales counter.
Show your expertise and customer focus: Offer advice and
actively sell LIQUI MOLY products.
Use the power of
digital reach:
Communicate
and spread the word
about your LIQUI MOLY
product range on social
media.
8 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 9
TOP BRAND 2020
OUR ADVE RT I S I N G C A MPAIGN Chosen Germany's best oil brand in Germany's
most important print publications.
Publication dates of general-interest magazines
Publication dates of general-interest magazines
Name of magazine Issue Date Name of magazine Issue Date
ACE Lenkrad 4/2020 01.04. Motor Klassik 6/2020 ● 13.05.
Auflage ca. 5/2020 02.05. Auflage ca. 7/2020 ● 10.06.
6/2020 02.06.
607.000 60.000 Name of magazine Issue Date Name of magazine Issue Date
PS 5/2020 08.04. Motorrad Magazin 3/2020 16.04.
6/2020 06.05. 4/2020 20.05.
auto motor und sport 7/2020 ● 12.03. autorevue 4a/2020* 08.04. Auflage ca.
7/2020 10.06.
Auflage ca.
9/2020 ● 09.04.
25.200 17.000
Auflage ca. Auflage ca. 5/2020 24.04.
11/2020 ● 07.05.
342.000 13/2020 ● 04.06.
54.000 *200.000
Boote 1/2020 18.12. Motorrad Magazin MO 5/2020 22.04.
2/2020 15.01. 6/2020 20.05.
Auto Bild 13/2020 ● 26.03. Motorrad News 5/2020 09.04. Auflage ca.
5/2020 22.04.
Auflage ca.
7/2020 17.06.
23.600 16.200
15/2020 ● 08.04. Auflage ca. 6/2020 07.05.
Auflage ca. 10/2020 16.09.
17/2020 ● 23.04. 7/2020 10.06.
314.500 46.150
1/2021 16.12.
Segler Zeitung 1/2020 18.12.
2/2020 15.01.
Auto Bild Motorsport 18/2020 ● 30.04. Auto Bild Sportscars 5/2020 09.04. Auflage ca.
7/2020 17.06.
20.000
(Supplement) Auflage ca. 20/2020 ● 14.05. Auflage ca. 7/2020 12.06.
10/2020 16.09.
314.500 41.200
1/2021 23.12.
alten wir
Hier sch iten (2 /1 S.)
e ls e
D opp
Sport Bild Alles Auto
•Publication dates of special-interest magazines
14/2020 ● 01.04. 5/2020 29.04.
Auflage ca. 16/2020 ● 15.04. Auflage ca. 6/2020 27.05.
18/2020 ● 29.04.
303.000 40.000 Name of magazine Issue Date Name of magazine Issue Date
Auto Zeitung 5/2020 05.02. sport auto 7/2020 12.06. Werkstatt aktuell 2/2020 06.05. asp Auto Service Praxis 4/2020 17.04.
9/2020 ● 01.04. 12/2020 13.11. Auflage ca. 3/2020 08.07. Auflage ca. 5/2020 29.05.
Auflage ca. Auflage ca.
11/2020 ● 29.04. 1/2021 18.12. 4/2020 26.08. 7-8/2020 24.07.
162.000 13/2020 ● 27.05. 39.400 50.300 19.800
Auto Straßenverkehr 9/2020 01.04. Yacht 3/2020 15.01. NFZ-Werkstatt 2/2020 04.06. Krafthand Truck 1/2020 27.03.
11/2020 29.04. 11/2020 13.05. Auflage ca. 3/2020 27.08. Auflage ca. 2/2020 26.06.
Auflage ca. Auflage ca.
13/2020 27.05. 20/2020 16.09. 3/2020 02.09.
107.500 38.100 1/2021 16.12. 29.800 16.600
Auto Bild Motorrad 1/2020 03.04. am automagazin 2/2020 20.03. amz auto motor zubehör 4/2020 08.04. Freie Werkstatt 4/2020 17.04.
Auflage ca. 3/2020 19.06. Auflage ca. 5/2020 08.05. Auflage ca. 5/2020 22.05.
Auflage ca.
9/2020 02.09. 9/2020 28.08.
das österreichische
100.000 34.000 26.400 13.500
Messe Lotse** 16.01. Motorradfahrer 5/2020 08.04. kfz-betrieb 15/2020 09.04. Auto & Wirtschaft 4/2020 02.04.
Auflage ca. Auflage ca. 6/2020 06.05. Auflage ca. 19/2020 08.05. Auflage ca. 6/2020 02.06.
36/2020 04.09.
100.000 33.900 22.350 13.000
Oldtimer Markt 5/2020 30.04. Motorsport aktuell 15/2020 25.03. NKW Partner 2/2020 10.06. Autoservice 2/2020 06.04.
Auflage ca. 6/2020 28.05. Auflage ca. 17/2020 08.04. Auflage ca. 3/2020 03.09. Auflage ca. 3/2020 16.06.
19/2020 22.04.
98.500 33.700 21.700 9.700
Motorrad 9/2020 ● 09.04. Auto Zeitung Classic Cars 6/2020 06.05. Krafthand 7/2020 04.04. KFZ Wirtschaft 4/2020 10.04.
Auflage ca. 11/2020 ● 08.05. Auflage ca. 7/2020 03.06. Auflage ca. 9/2020 09.05. Auflage ca. 5/2020 08.05.
13/2020 ● 05.06. 17/2020 05.09.
92.000 31.300 21.200 8.500
Auto Bild Klassik 5/2020 16.04. Der Reitwagen 5/2020 29.04. nfm 4/2020 01.04. Profi Werkstatt 3/2020 26.08 .
Auflage ca. 6/2020 14.05. Auflage ca. 6/2020 27.05. Auflage ca. 5/2020 30.04. Auflage ca. SH* 08.09.
9/2020 01.09.
78.000 30.000 20.200 7.100
Oldtimer Praxis 6/2020 14.05. Tourenfahrer 6/2020 08.05. Autohaus 7/2020 06.04.
Auflage ca. Auflage ca. 7/2020 12.06. Auflage ca. 9/2020 11.05.
17/2020 07.09.
76.600 26.600 19.900
10 * Special issue ** Insert for the Düsseldorf International Boat Show LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 11
2016
TOP BRAND 2020
u l ar oil
o st p o p 2015
T he m m a n y
in G er s!
2012
b r a n d 0 y ea r
p as t 1
fo r th e
2011
2013 Ihre Treue ist unsere
2018
wertvollste Auszeichnung!
„Auch 2018 haben Sie uns zu Deutschlands Schmierstoffmarke Nr. 1 gewählt.
Dafür danke ich Ihnen im Namen meiner 835 Kolleginnen und Kollegen recht herzlich.“
2017
Ihr Ernst Prost
Ausgabe 13/2018
Ausgabe 7/2018
Ausgabe 6/2018
Ausgabe 5/2018
T I S I N G CA M PAIGN
OUR ADVER
Für manche nur ein Motoröl. Für uns Herzblut – made in Germany.
2014
2019
12 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 13
LEVERAGING THE PRODUCT RANGE
CTS
CARE PRODU
Keeps boats squeaky A brilliant outlook
clean. for all cars.
Because well maintained is So that winter rest
also safer. doesn’t mean winter rust.
Essential, especially after
the winter: Our Special
Hibernation season is nearly over: Think
Rim Cleaner ensures
that road salt residue and
dirt do not permanently
damage the rims. about tomorrow’s sales today!
Spring comes along faster than you think. That is why it is important to order in good time and to
equip warehouses and shelves with our extensive range of care products. Because at the latest
with the first warming rays of the sun, it is time to say “dirt be gone!” Drivers want to remove
the unsightly remnants of winter to give their pride and joy a visual and technical makeover.
The same applies to motorbikes, bicycles and boats. Here too, we offer the perfect problem
solvers. So stock up today and look forward to sparkling sales of LIQUI MOLY care products!
single
From a
rce : th e right
sou
r cars,
care fo bicycles
ikes,
motorb boats!
and
14 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 15
RANGE EXPANSION
U C T IN N O VATION
PROD
Thanks to a clever box, CLIMATE REFRESH
stands rock-solid in the vehicle interior.
Cool idea for
cool heads and
combating bacteria
CLIMATE REFRESH – the clever solution for cleaning up
vehicle air conditioning systems and vehicle interiors.
Start the engine. Switch on air con- Set the air distribu- Turn up to maxi- Adjust for circula- Shake can well
Our new CLIMATE REFRESH quickly and easily removes unpleasant odors from ditioning (AC) and tion to windshield mum output. ting air to ensure before use. Then press the
vehicle air conditioning systems and vehicle interiors that are caused by set the temperature (top). optimum cleaning box down to prop up CLIMATE
control to “cold”. effect. REFRESH securely.
bacteria and mold in air conditioning systems, ventilation ducts or
vehicle interiors – without the need for time-consuming dismantling
of the pollen or dust filter. The ingenious packaging, which also
serves to affix the CLIMATE REFRESH in the vehicle interior, makes it
very easy to use.
Place in the intake Position so that the can Leave the vehicle The spraying Open the doors Ventilate the
Part no. Product designation Contents Type of packaging Language PU
area of the air sprays upwards with and close the process is comple- and switch off the interior for approx.
20000 Climate Refresh 75 ml Aerosol can D‑GB‑I‑E‑P 12 circulation system no obstruction. Actuate doors. No persons ted after approx. 10 engine. 10 minutes – done!
21465 Climate Refresh (allergen-free) 75 ml Aerosol can D‑GB 12
(usually the front the spray head with the may be in the minutes. All that remains is
passenger footwell windows closed. vehicle during the a pleasant fresh
or center console). spraying process! scent.
16 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 17
WINTER SPECTACLE
I G S S E E , G E RMANY
N W O R L D C UP, KÖN
TO
BOB & SKELE
Start-to-finish victory of brand presence:
the LIQUI MOLY Winter Spectacle 2019/2020
Our extensive winter sponsorship has been in full swing for weeks! As it is usual for the world of
motorsport to be quieter at the cold time of year, we are even more involved in popular sports
such as Alpine skiing, ski jumping, biathlon, cross-country skiing, Nordic combined, bobsleigh
and skeleton during the winter season. In this way, we maintain international attention for our
brand and are always there live when the world’s best athletes thrill the masses – whether on
location at the competition venues, on worldwide TV broadcasts, on the world wide web or in the
press.
18 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 19WINTER SPECTACLE
S H IP ALTEN BERG
D CH A M P IO N
BOB WORL
Victory for the history books
Olympic bobsleigh champion Francesco Friedrich with
pusher Thorsten Margis in the two-man bob at the
World Championships in Altenberg, Saxony, scored a
spectacular coup: After four exciting runs, he won his
6th world champion title in a row with superior ease.
LIQUI MOLY congratulates on this great series victory!
20 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 21WINTER SPECTACLE NY
Ö N I G S S E E , GERMA
K
TON WORLD CUP,
BOB & SKELE
22 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 23WINTER SPECTACLE Z , S W I T Z E R LAND
P, ST. MORI T
O R L D C U
TON W
BOB & SKELE
Emotion is packaged
together with our winter
sponsorship!
24 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 25WINTER SPECTACLE
A N S KO , B U LGARIA
E S K I W O R L D CUP, B
ALPIN
26 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 27WINTER SPECTACLE
U P, S O C H I , R U SS I A
P I N E S K I WORLD C
A L
Completed the Italian double
victory in the super-G: Sofia Goggia during
her rapid run.
n
iority i
n pr
give
is also
y
pla orts – for our orts!
Fa ir p p
ter s ason er s
win ore re to wint
m t
one itmen
m
com
Cheering her win in
super-G: Federica Brignone
from Italy.
28 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 29WINTER SPECTACLE
Unmissable for fans
and cameras: our blue,
red and white logo
along the race
tracks and in the
finish zones!
S I G U L D A , L ATVIA , S LOVENIA
S K E L E TON WORLD CUP, D C U P, KRANJS K A G O R A
B O B & IWO R L
ALPINE SK
30 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 31R L D CHAMP IONSHIP
SEASON PREPARATION C L E W O
MOTORCY
Big moment: Roll-out for
the Moto2 team LIQUI MOLY IntactGP
What began as early as 2013 with a collaboration will culminate
in our commitment as main sponsor for the 2020 season.
And after a long winter break, preparation for the season
finally started with promising tests at the Circuito
de Jerez in Spain. We look forward to an exciting Moto2
debut season for our LIQUI MOLY IntactGP team!
32 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 33AUSTRALIA
2H OUR
BATHURST 1
Superlatives to start off
the racing year
The legendary 12-hour race in Bathurst, Australia,
once again thrilled hundreds of thousands of people
worldwide. And right in the middle of it: our global brand!
Photos: Sugar-Photographie.com
34 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 35AUSTRALIA
LIQUI MOLY
branding as far as the eye
can see – on all racing cars and
along the entire track!
Top motor sport at Mount Panorama
Photos: Sugar-Photographie.com
As the first race of the Intercontinental GT Challenge 2020, the
LIQUI MOLY Bathurst 12 Hour with a starting field of 40 vehicles
was the largest GT3 field since the event was first held in Australia.
The supercars from eleven different manufacturers, a breathtaking
backdrop in front of the Mount Panorama Circuit, and live
broadcasting to the whole world were the ingredients that made
this endurance race one of the first big highlights in the colorful
LIQUI MOLY sponsorship calendar.
36 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 37AUSTRALIA
Highest brand attention
Down Under!
Photos: Sugar-Photographie.com
38 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 39AUSTRALIA
Cool racing battles
on hot asphalt!
40 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 41JAPAN
S ALON
TOKYO AUTO
Full house, full energy, full exposure
Our appearance at this year’s Tokyo Auto Salon was a complete success.
Over 340,000 visitors came to our booth to find out about oils, additives and
service products – accompanied by our legendary LIQUI MOLY entertainment
with impressive presentations, great prizes, charming brand ambassadors and,
of course, our sought-after giveaways such as the popular annual calendar
in the XXL LIQUI MOLY goodie bag. This ensured that our logo was always visible
over the entire exhibition grounds.
42 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 43GERMANY GERMANY
D Ü S S E LDO RF T B O D E NSEE
B OOT W E L
MOTORRAD
Our problem solvers from the LIQUI MOLY Marine product line continue to generate a wave Not only our advertising material and promotional items
of enthusiasm. This was also the case at boot Düsseldorf, the world’s largest boat and water were in demand at Motorradwelt Bodensee, but also our
sports fair, where we were able to welcome numerous international guests to our impressive professional expertise! For this reason, our motorcycle
stand and convince them of our products. guru and application engineer Dietmar Schmid (left,
with the mike) was on stage for five interviews on each
of the three days of the fair!
LIQUI MOLY onstage:
our application engineer
Dietmar Schmid.
As an award for the best MARINE customer in 2019,
Tom Lippmann from our national distributor
Gotthardt (left) presented the Golden Oil Can to
Ingo Danowski from the yacht equipment supplier
Wendel & Rados.
44 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 45PORTUGAL PORTUGAL
NAUTICAMPO UNIRAID 202
0
At Nauticampo, an international exhibition for leisure boating, sports, adventure, caravanning Together with AleCarPeças, LIQUI MOLY IBERIA plunged into the UniRaid 2020 adventure: Here
and swimming-pool equipment, LIQUI MOLY IBERIA once again provided ample proof of a fruitful we are supporting six Portuguese students in traveling to the Moroccan desert in their cars,
partnership with the Portuguese Motorboat Association. Our product presentations and attractive which are over 20 years old, together with around 150 other participants from Portugal and Spain
LIQUI MOLY brand presence delighted both trade fair visitors and well-known personalities. – all for charity. Of course, optimally lubricated with our products!
46 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 47PORTUGAL PORTUGAL
This is another characteristic of the unique LIQUI MOLY spirit: When help is needed, help is
provided! As in this example, by supporting the volunteer fire brigade of Paço de Arcos, so that
they always get to their assignments quickly and safely.
Power advertising on the Iberian
Peninsula: Thanks to the new
LIQUI MOLY Iberia truck, 14 meters
of the finest LIQUI MOLY branding
is ensuring increased attention
and excitement among fans of the
finest lubricants made in Germany
on Portuguese and Spanish roads
every day.
Matthias Bleicher (Managing
Director LIQUI MOLY Iberia, right)
presents the donation in kind.
48 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 49PORTUGAL PORTUGAL
before after
With a new, attractive LIQUI MOLY branding, our customer LUCAS PERFORMANCE shows its deep Since opening in 2017, our workshop customer Asphalt Potencial from Montijo has been relying
attachment to our blue-red-white global brand! But not only that: From now on, Rui Lucas and his on our products. From 2018, they have also been offering complete automatic transmission
team will use only LIQUI MOLY products in their motorcycle workshop. fluid service with our Gear Tronic. And, as of 2019, they have been using our car care products in
their car spa to ensure radiant results. A strong partnership that is visible from afar through the
appropriate façade design.
SPAIN
before after
Recambios Ocho Ruedas from Córdoba is a company with a history of over 20 years and has been With a handshake, Matthias Bleicher (Managing Director LIQUI MOLY IBERIA, left) and Paulo
a loyal LIQUI MOLY customer for five years. This successful partnership has now also been Ferreira (President of the Portuguese Motorboat Association) sealed another year of close
reflected visually in a new store design with the LIQUI MOLY look. We certainly like it! cooperation! In 2020, the partnership will even be intensified to guarantee our brand even more
attention at all races and events.
50 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 51WORKSHOP DECORATION
IRAQ
Our friends from Iraq are working incessantly with passion and commitment to promote our
By day or by night, you can’t miss it:
brand recognition. This workshop in Erbil is another successful building block, thanks to its strik-
the radiance of our global brand!
ing exterior signage and clear presentation of the goods.
Show a lot, sell a lot – especially
when it is excellently sorted, as
seen here!
52 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 53NIGERIA NIGERIA
More than 1,000 motor yachts in the Nigerian metropolis of Lagos are a good reason to also bring
With numerous decorative measures at car repair shops and a roadshow through the country, our
our MARINE range into play! And with Kayode Abdulazin Olowu (owner, center), Tim Braun and
colleague Tim Braun (Export Area Manager, 2nd left), together with all our friends, ensures that
Damian Nwaiwu (right) from our partner C. Woermann were able to win over the first and at the
our brand is increasingly perceived in Nigeria, among others at Tritan Autoworks (above).
same time largest retailer for marine products in Lagos for us.
54 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 55CZECHIA
B C H A MPIO NSHIP
AN HILL C L I M
EUROPE
56 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 57SOUTH AFRICA CZECHIA
A M PIONSH IP
L I M B C H
EUROPEAN HILL C
Our colleagues from LIQUI MOLY South Africa caused a positive stir
and generated great demand with a demonstration of our Tornador It’s not just at the European Hill Climb Championship that our friend Marek Rybníček (Managing
Gun cleaning device. Director LIQUI MOLY Czech Republic) and his LIQUI MOLY Racing Team Czech Republic are putting
the pedal to the metal – he is also successfully overtaking again in 2020 with regard to expanding
the product range and growing sales.
s
thank
: d
new un an
nto G r!
o ld i nador leane
n r
Tur ur To rsal C
e
to o Univ
ou r
Nothing is more convincing than the effect Tornador Gun is also perfect for cleaning hard-
you see! to-reach areas.
58 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 59SPONSORSHIP
LER
TEAM ENGST
With a great team spirit, lightning-fast cars and LIQUI MOLY
lubricants under the hood, Team Engstler has been successfully
chasing points in various racing series around the world for years.
60 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 61LAPLAND
IN T ER EXP ERIENCE
DRIV IN G & W
e
en in extrem
ev e
choice , vehicl
A wise s: Lubricants s from
on ct
conditi service produ
d
care an LY!
O
LIQUI M
What truly seems to be a winter fairy tale for
people is the ultimate endurance test for engines!
Whether an icy -32 °C (-26 °F) and sunshine or
heavy snowfall: During the Driving and Winter
Experience in the far north of Finland, rally
legend Armin Schwarz and his team often push
the cars to their limits. All the better that he can
rely completely on our full range of products
when it comes to lubrication, care and service.
62 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 63SPONSORSHIP
LIQUI MOLY bags the European
Sponsorship Championship
Even though the EHF European Men’s Handball Champions-
hip in Austria, Norway and Sweden was held a few weeks
ago – its echo still lingers today, thanks to spectacular
games, great emotions and excellent atmosphere.
And, with that, also our sponsorship, which attracted
millions of attentive viewers worldwide.
A M PIONSH IP 2020
B A L L C H
AN HAND
Photos: eurohandball.com
IVE: EUROPE
RETROSPECT
64 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 65URUGUAY ASSISTANCE
Healthy cars with LIQUI MOLY! Healthy partnership with these shirts! In order to bind customers
even closer, almost to the skin, our friends at LIQUI MOLY Uruguay are rewarding loyal customers
with these new T-shirts. Great idea!
NEW RECRUITS
This special event also shows that LIQUI MOLY has always been committed to furthering young
talent: Pauline Prickler (left) received a certificate for the promotion of gifted and high-
performing students from Peter Baumann (Marketing Director LIQUI MOLY) during the German
Scholarship award ceremony at the University of Ulm.
Two people are visibly looking forward to working together in the future: our new colleague
Dorothee Bertermann (chemical laboratory assistant, left) together with her supervisor
Michael Scholer (Head of R&D/Application Technology/QA Laboratory).
66 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 67LIQUI MOLY FAMILY Not only the color of their shoes, but also the bond with the LIQUI MOLY family unites the anniversary celebrants, the new colleague and the well-wisher (from left to right): Michael Mayer (Application Engineer, 10-year anniversary), Björn Welkenbach (Inhouse Consultant), Ernst Prost (LIQUI MOLY Managing Director), Niclas Kneer (Head of Sales Office National + Austria, 50th birthday) and Volker Anhorn (Sales National + Austria, 50th birthday). 68 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 69
SITE TOUR
Our client Ruhl Autoteile
and its own customers were
impressed by our tank farm
capacity and the investments
in the expansion of our oil
production during a visit to
Saarlouis.
In order to be brought
up to date on the latest
developments by our
lubricant specialists, our
promotion colleagues met
with some technical
colleagues for a day of
training at our Meguin plant.
70 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 71NATIONAL PRESS
STA NEWS, 04/2019 issue
ATR Blinklicht, 01/2020 issue
Markt intern, 01-02/2020 issue
72 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 7374 Chrom & Flammen, 02/2020 issue LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 75
D
SWITZERLAN SWITZERLAN
76 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 auw, 01+02/2020 issue 77INTERNATIONAL PRESS UKRAINE
ITALY
A regular source of inspiration
for our Ukrainian friends:
the LIQUI MOLY NEWS!
78 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 79AUSTRALIA 80 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 81
AUSTRALIA 82 LIQUI MOLY I MEGUIN I 03 I 2020 LIQUI MOLY I MEGUIN I 03 I 2020 83
OUR SOURCE OF INSPIRATION.
OUR MONTHLY
MAGAZINE.
PICTURES AND STORIES is for all of us. By all of us. An exceptional
reflection of an exceptional brand. Share your experiences, success
and emotions about the LIQUI MOLY family worldwide – with your
contribution to the next edition of our company magazine.
m.
Infor d
a
Spre rd.
o
the w .
e
Shar
Next
closing date:
13. 03. 2020
www.liqui-moly.de/company/monthlymagazine
This is how your contribution can also be included in PICTURES AND STORIES:
Send your pictures including the associated information as well as
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