The future of the TV and video landscape by 2030 - Deloitte
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The future of the TV and video landscape by 2030 More info and the video: www.deloitte.com/de/future-tv-video 02
The future of the TV and video landscape by 2030 Introduction: a market on the move “On-demand-services will disrupt the TV and video industry,” “New market players such as Netflix or Amazon will soon replace traditional broadcasters,” “Consumers’ demand for TV and video consumption is fundamentally changing.” Established players are increasingly confronted with this kind of alarming news about their positioning within the future TV and video landscape. But will these dramatic predictions really The Deloitte Digital Media Trends Survey This rapidly changing market landscape come true? TV and video are indeed 2018 states that almost 48% of all United makes future predictions difficult, if not facing much uncertainty, and the extent States consumers stream television content impossible. We therefore adopted a more of change in the sector is hard to foresee. every day or week.1 Likewise in the United holistic approach—and we now invite you to Streaming services no longer serve as just a Kingdom, streaming video services have travel with us to the year 2030 to take a peek platform for movies and TV shows—they are gained in importance; already, 41% of all at four scenarios envisioning the future of TV also investing in producing and licensing consumers purchased such a service in the and video. Our scenario approach does not their own content. This places them in United Kingdom.2 Even in the more aim to predict the most likely outcome but direct competition with the traditional TV conservative German TV market, 44% of the rather illustrates what could plausibly and video industry. At the same time, TV population make use of subscription-based happen in the world of TV and video. It also channels and media organizations are video-on-demand (SVoD) at least once a suggests how today’s market players might starting their own on-demand offerings. week.3 With the success of video-on-demand adapt to deal with the many changes and Also, large content producers are setting up (VoD), consumers increasingly expect uncertainties there will be along the way. their own streaming services. relevant content accessible at any time, in From another perspective, on-demand- any place, and in the format that best fits services have quickly changed consumers’ their needs. demand for TV and video consumption. Fig. 1 – Average weekly video content consumption (in hours) Among Total Consumers 27 23 22 22 20 17 16 17 15 15 8 10 7 8 Live broadcast TV Streaming video Japan United Germany France Brazil United China States Kingdom 1 Digital Media Trends Survey 2018 (United States) ; 2 Deloitte’s Digital Democracy Survey 2018 (global); 3 Deloitte Media Consumer Survey 2018 (Germany) 04
The future of the TV and video landscape by 2030 Scenario thinking The highly dynamic TV and video market It is thus necessary to generate a set of is characterized by emerging new market scenarios, each of them describing a specific, offerings, disruptive digital players, and plausible world of the future which rapidly changing consumer requirements. substantially differs from the others. In this uncertain environment, the strategic steps of relevant stakeholders will be The objective of scenario design thus is not crucial factors influencing the future market to identify future events, but rather to landscape. What they decide today will have emphasize relevant forces that move the major effects on their future consumer future in different directions. Scenarios are relationships, the market structure, and narratives of alternative future environments technological standards. in which today’s decisions might play out: they are neither predictions nor strategies. Conventional strategic analysis seldom By making the driving forces visible, strategic manages well in such highly uncertain planners can consider them and adapt their environments, whereas scenario design strategy accordingly. is one approach that can look beyond the usual planning horizon of three to five years. While predicting the future is clearly impossible, scenario design isolates the risks and opportunities of certain strategic issues. It helps in developing robust strategies that will work in different potential futures. 05
The future of the TV and video landscape by 2030 Scenario design is an approach that can look beyond the usual planning horizon of three to five years. It helps develop robust strategies that will work in different potential futures. 06
The future of the TV and video landscape by 2030 The underlying drivers and how we derived them The foundation of our scenarios is a comprehensive set of underlying drivers Traditional TV and nonlinear content that potentially shape the future of the TV and video industry. We therefore conducted offerings will coexist. New and existing expert interviews and made use of our unique external environment analysis based players will reposition along the value on Natural Language Processing (NLP) algorithms. The resulting drivers were then chain in a partly consolidated market. clustered into social, technological, economic, environmental, and political factors (STEEP) and rated with regard to their degree of uncertainty and their impact on the TV and video industry (see Figure 1). 07
The future of the TV and video landscape by 2030 Fig. 2 – Driver evaluation according to degree of impact and degree of uncertainty High Demand for Market entry Distribution Importance Content TV Broad- Average Level of exclusive content on-demand of tech / of TV and of sport/ Importance aggregator advertising caster time in national broadcasting content internet video event of live spending role spent with giants content licensing content Relative importance TV/ video on TV of linear broadcasting in contrast Level of intellectual to non-linear/ on-demand services property regulation Influence Number of Cooperation Ownership of of between players content Role of OTTs Broadcaster sports rights aging producers revenue streams Introduction of Content Net viewership Quality media regulation rights neutrality In-car of digital TV for online/ mobile infrastructure pure offerings relevancy advertising Global measurement media market Regulation Advertising Owner of the consolidation Convergence of of media Producer focus advertising company ownership relationship Availability advertising markets Zone of interest National economic Advertising Level of Capability of All-IP climate sales market Requirements of data media approach regulation for employees analytics networks Piracy Sensitivity in media regarding Ability of AI to Convenience of data privacy Legal influence Cybersecurity technological progress Digital restrictions Digitalization audience of video/ TV capability of in national Attractiveness production Polarization of Advertising Demand for general advertising of national payment Diversification public processes advertising in-home, large- Mobile video sector of players into sales screen entertainment relevancy for talents in the TV/ video Attractiveness and brand Data market of national Innovative monetization Ability of AI Demand for social Demand video sector capability Size of tools to content/ user-generated for micro- Degree of Impact for talents of video supplier Vertical predict content content payments suppliers ecosystems integration acceptance Medium National Video/ TV Length and Disruptive Content Development Education Transmission/ Length of Placement content consumption format of changes focus of cord on media/ Frequency program/ of advertising quotas behavior video in release cutters video use content advertising windows in schools Degree of Device Fiction interde Dependence Stock control TV as Global New focus of TV Fan/ Focus of pendence of local market enabler media/ categories follower pay-TV between productions pressure for social content of video focus social media on subsidies interaction regulation devices Pilot and TV selection Relevance of global audience Cloud Multi- User in Channel Demand Level of Ratio of multitasking operations Networks for new child pay-per-use Focus forms of protection vs. Corporate of user storytelling subscription social engagement payments Price of techno- Integrated responsi- logical online bility devices shopping Application of Demand Degree of Holo- Political blockchain- for personalized graphic influence based augmented/ content TV Tracking on the content Cross- Existence virtual trading with national Market entry of screen/ of the reality platforms built-in- video totally new players transmedia European offerings monitor market sensors Union Low Low Medium High Degree of Uncertainty Technology Society Environment Politics Economics 08
The future of the TV and video landscape by 2030 In this way, we identified the two relevant further approach. The 23 driving forces in raising the questions, "What will the types of driving forces for our scenarios: the ‘zone of interest’ have subsequently been player structure look like?” and “Who tested by measuring their will have access to customers?" • Drivers with a high impact and with a clearly interdependencies and relevance to each illustrated in Figure 3. predictable evolution (see the chapter on other, and clustered according to their Expert Predictions) degree of relatedness. At the end of this • Highly uncertain drivers with a high impact process, a combination of ‘critical on the TV and video industry. uncertainties’ was chosen, which created the most challenging, divergent, and relevant scenarios. This process led to a Those drivers that are uncertain and highly scenario matrix, serving as the basis for our relevant are located in the ‘zone of interest’, scenario analysis. The matrix is built on two which is the fundamental section for our axes addressing the critical uncertainties by Fig. 3 – Scenario Overview for the future of TV and video in 2030 Platform owner Universal Lost in diversity supermarket Driven by What will the player structure look like? Driven by national players gobal players Who will have access to consumers? Revenge of the Content broadcasters endgame Content owner 09
The future of the TV and video landscape by 2030 The axis “What will the player structure The second axis or critical uncertainty look like?” re lects the changing provider that will determine the future of video is landscape in the TV and video industry. This “Who will have access to customers?” dimension illustrates potential tendencies This raises the question of whether toward internationalization with global broadcasters, digital platform companies, or media players perhaps pushing national content producers will be able to leverage a broadcasters and content producers to the direct consumer relationship—with massive fringes. It also considers the fact that large impact on monetization options, either digital platform companies (DPCs) such as via innovative advertising or paid content Amazon, Apple, Facebook, Google, or Netflix models. increasingly enter additional stages of the TV and video value chain by, for example, producing their own content. We see digital platform companies as the major disruptors in the future TV and video market. By contrast, broadcasters and content producers face the greatest pressure for change. 10
The future of the TV and video landscape by 2030 Expert predictions: what we are certain about As mentioned above, our scientific scenario approach identified a group of relevant influencing factors that our experts predict will have a distinct evolution. These factors will also have a significant impact on the future of TV and video as well as relevance for all four scenarios. The statements below outline this impact: Digitalization will change content Traditional TV and non-linear content Advertising becomes targeted. production, distribution, and offerings will coexist. TV and video advertising will adapt to recommendation functionalities. Linear and on-demand content will new formats and increasingly focus on All-IP becomes the standard for TV and be equally important and will coexist personalized ads. Leveraging consumer video distribution. Fiber infrastructure peacefully. Video-on-demand will soon data will enable stakeholders to hyper and 5G networks will handle the massive become mainstream in all population target their ads and content, and thus increase in digital traffic caused by an groups; at the same time, linear TV remains maximize customer experience and value. increasingly flexible and mobile use of significant. Especially live content such However, the extent of targeted advertising media offerings. Beyond that, they will as sports and major events will preserve still depends on regulation and consumers’ strongly drive the digitalization level of the high importance of traditional, linear willingness to share their data. Advertising video production processes. Artificial television. marketing will be something between a Intelligence (AI) and analytics become key fully automated process and individual elements of smart content discovery with sales negotiations. intelligent recommendation functionalities. 11
The future of the TV and video landscape by 2030 There will be moderate market Advertising and direct revenues will New and existing players will regulation overall. remain most relevant. reposition along the value chain in a Market regulation will be more moderate Generating new revenue streams is rather partly consolidated market. compared to the highly regulated media difficult for the protagonists in the TV and The global media industry will be partly industry today. The lower level of regulation video market. Innovative offers such as consolidated. Stakeholders will make use for online and mobile offerings leads to demand-based pricing for content will not of strategic mergers, acquisitions, and a reduction of the regulatory pressure prevail to a major extent. In addition, alliances to strengthen their content quality for all market players, especially for the consumer data will be only partly used in and distribution capability. Moreover, traditional media companies. In particular, monetization. There are only a few new numerous market players will shift lower regulatory pressure will lead to a data-driven revenue streams for along the value chain by expanding their higher level of freedom when it comes to broadcasters, as consumers show only a businesses. Broadcasters will not only focus cooperation between market players and moderate willingness to pay with their data. on their core competencies but also occupy concentration of media ownership. Net some other positions in the value chain. neutrality will continue to exist. Over-the-top (OTT) services become more important in the future TV and video market, whereas tech players play a minor role. Looking at content production, both traditional studios and non-traditional providers will be part of it. 12
The future of the TV and video landscape by 2030 Journey into our four scenarios The following scenarios demonstrate how different the future paths of the TV and video market could be. Let us explore each one individually to see how they differ and what risks and opportunities might arise in the future. 13
The future of the TV and video landscape by 2030 Scenario 1 Universal supermarket In this scenario, a few global digital platform companies have taken over the leading role in aggregation and distribution from national broadcasters. They control the TV and video market and have entered all steps along the value chain, including creation, aggregation, and distribution of content and the direct customer relationship. Like large supermarkets, each of the digital platform companies offers an extensive range of global and national content, only differentiated by some exclusive productions and sports rights. 14
The future of the TV and video landscape by 2030 Broadcasting as we know it today has Advertising, as well as consumer disappeared. Since video content is relationships, has also shifted to the digital distributed in all-IP (Internet Protocol) and platforms. Broadcasters are dependent on mainly online over the Internet, broadcasters the revenue shares from digital platform have been through a painful process of companies and cut off from direct paid change. They have evolved into pure content and advertising revenues. creators of largely national or specialized content without any stakes in distribution or Advertising agencies and traders have customer relationship. They are now a disappeared, rendered irrelevant by digital supplier of their own channels and streams platforms’ direct models of ad trading. to the digital platform companies’ universal Beyond that, their technological prowess supermarket. However, broadcasters remain helped in implementing new, personalized, a relevant part of the video landscape. and interactive forms of advertising. Consumer demand for relevant content such as news or local(ized) formats has saved their In this scenario, regulators did not take existence. significant steps to monitor and control the digital platform companies’ market strength. At the beginning of the market Though the market is consolidated, transformation process, consumers were access to local content is widely regarded as overwhelmed by the quantity of content guaranteed. From the regulator’s available and the proliferation of content perspective, the digital platforms are doing a providers. That confusion quickly evolved decent job in catering to different cultural into frustration. Subsequently, global digital tastes and providing quality local content. platform companies exploited their technological capabilities to develop smart selection and recommendation, supported by artificial intelligence. In addition, they initiated the consolidation of the vendor landscape. The financial capabilities of the global digital platform companies allowed them to acquire exclusive sports rights and produce global blockbuster content, displacing comparatively smaller players such as broadcasters and content creators from important stages of the value chain. 15
The future of the TV and video landscape by 2030 Scenario 2 Content endgame In the ‘Content endgame’ scenario, large global content owners are the winners of the market transition. They have integrated vertically along the entire value chain and started to withdraw and withhold content from digital platform companies and distribute via their own channels, bypassing the platforms and establishing direct customer relationships. 16
The future of the TV and video landscape by 2030 Content has become the main Digital platform companies have retreated differentiating factor in the video market, to becoming pure distribution channels, while technologies such as distribution, focused purely on technical delivery. The search, and recommendation are digital platform companies’ business model considered a commodity. has changed fundamentally since consumers are no longer paying for a Big content owners with strong program specific platform, but directly for their brands and global reach target a global preferred content. Apart from advertising, audience with costly blockbuster freemium services have become a relevant productions and benefit strongly from source of revenue for digital platform economies of scale. Smaller producers have companies. been pushed out of the market. The variety of content has decreased, but the quality As content really is king in this scenario, of global productions has reached new global content owners negotiate directly dimensions. with advertisers. New ad models on a global scale have proved to be beneficial for Broadcasters have survived by shifting their content owners and international consumer focus solely to the creation of strong local brands. Finally, advertising partnerships formats. They have evolved into suppliers to have been established in the market, with the big global content owners and benefit sponsoring and content marketing being the from the protection of national regulators. most important examples. 17
The future of the TV and video landscape by 2030 Scenario 3 Revenge of the broadcasters In this scenario, national broadcasters have successfully accomplished their digital transformation and secured a strong position in the TV and video ecosystem. Broadcasters have evolved into digital platforms, established direct customer relationships, and delivered on-demand content. During the transformation process, broadcasters developed excellent digital capabilities. They have entered new services, such as targeted advertising and recommendation functions, which had previously been dominated by the digital platform companies. Furthermore, the high relevance of content for a national audience puts broadcasters in a superior market position, supported by regulatory measures such as content quotas. 18
The future of the TV and video landscape by 2030 National broadcasters and global digital In this technologically advanced scenario, platform companies coexist in the market. broadcasters are gaining valuable customer This guarantees a great richness of content. insights that are highly relevant to While national broadcasters focus on local advertisers. The collected user data would quality content, digital platform companies be an effective enabler for fully personalized supply global productions and blockbusters. advertisement, but advertising is part of a Viewers can chose whether they want to strong regulatory framework with strict data watch linear or non-linear content from privacy rules. Advertising agencies have global or national sources. remained in the market and are helping broadcasters implement innovative ads Apart from several content partnerships, within the legal guidelines. technological alliances have also shaped the market. All-IP network operators helped Broadcasters also benefit from strong broadcasters during the transformation media regulation at a national level as process with their expertise in digital media local content production enjoys firm distribution and by leveraging customer regulatory support. The strict national and data. With their national footprints, European regulatory regime is the answer network operators and broadcasters are to the threat of globally dominant digital ideal partners serving the same regional media companies. With corresponding markets. The alliance resulted in an efficient measurement systems, broadcast industry distribution of content via high-performance bodies have secured a strong national platforms with smart access to customer media industry. data. 19
The future of the TV and video landscape by 2030 Scenario 4 Lost in diversity In our fourth and final scenario, the TV and video market has evolved into a diverse ecosystem with no dominant players. Instead, consumers are served by numerous distribution platforms, a great richness of content, and a steady turnover of players in the market. Demand for national content remains strong, so partnerships between global and local players are widespread. The clear distinction between content production and distribution is another key characteristic of this scenario. 20
The future of the TV and video landscape by 2030 Everyone does everything in this scenario. In this vivid and dynamic market, advertising Global digital platform companies have agencies continue to have high relevance. established direct customer relationships. They systematically allocate advertising Telecommunications providers, budgets and provide guidance within broadcasters, and content producers have the complex TV and video ecosystem. As also successfully created their own digital digital platforms facilitate personalized platforms. Digital platform companies advertisement, agencies had to acquire contribute global formats such as high- comprehensive data analytics skills. In this profile series. To provide relevant local way, they became indispensable advisors for content they also forge alliances with local advertisers. producers. Network operators act as super-aggregators. They provide access to The primary concern of regulators in this content and structure the market from the scenario is the preservation of local content customer’s perspective by offering guidance and media companies. With their regulatory across platforms. Consumers are only decisions, they have strongly protected interested in content and therefore tend not national broadcasters and put them in a to be loyal to any one platform. position to compete against the digital and financial muscle of the large global digital National broadcasters capitalize on the platform companies. consumers’ huge appetite for local news, sports, movies, and series. Broadcasters who started their digital transformation at an early stage are using their own platforms for content distribution. Others have established partnerships with platform providers, with the general trend towards co-productions between broadcasters and global digital platform companies. All in all, national broadcasters remain independent and maintain their livelihood by various revenue streams. 21
The future of the TV and video landscape by 2030 Fig. 4 – We clustered the main trends and drivers and prioritized two main forces influencing the future… Platform owner 1 2 Universal Lost in diversity supermarket Driven by Driven by national players global players 3 4 Revenge of the Content endgame broadcasters Content owner 1 3 The TV and video market has evolved into a National broadcasters retained their place diverse ecosystem with no dominant players by successfully accomplishing their digital and a steady turnover of market participants. transformation. 2 4 National broadcasting has been replaced by a Global content owners can leverage a direct few global digital platform companies. consumer relationship, which places them in the driver seat. 22
The future of the TV and video landscape by 2030 Taking a closer look Looking at the final set of scenarios, we see DPCs being the major disruptors in the future TV and video market. By contrast, broadcasters and content producers face the greatest pressure for change. We will therefore take a closer look at the strategic options for those two stakeholder groups. Even though our four scenarios are highly processes, and mastering them is a divergent, a few overarching implications prerequisite to being well-positioned in an are highly relevant for all of them. Firstly, increasingly digital video market landscape. broadcasters and content producers can As a result, traditional players must attract no longer rely on their current market digital talent as well as creative minds; in positions. To safeguard their business addition to technology, attractive and models and future revenue streams, creative content certainly remains king. they need to be open to cooperation and alliances, even with their direct competitors. Next to these overall implications, we have Joint production, distribution or even different distinguishing factors in each of the platforms are appropriate measures for four scenarios, which affect the actual countering the threat posed by the DPCs. options for broadcasters and content In parallel, regulators need to become producers. Depending on the respective less restrictive when it comes to alliances scenario, stakeholders must draw between equally positioned players within appropriate fundamental conclusions. the TV and video value chain. Broadcasters However, the risk potential for each market and content producers must work towards player must be analyzed separately in order convincing regulators to permit such to develop individual strategic options. cooperative models. Beyond that, established broadcasters and content producers must continuously invest in their technological skills. Technology has become a core element of their business 23
The future of the TV and video landscape by 2030 Universal supermarkets In the Universal supermarket scenario, broadcasters and content producers need to focus on the implementation and positioning of strong content brands. This branded content must be used to improve bargaining positions when negotiating partnerships with content distributors. Also, content brands should seek more international licensing and leverage. To secure additional revenue streams, broadcasters and content producers must extend their business models beyond the TV and video market into other fields, such as merchandising. Content endgame Larger content producers need to invest more strongly in international content production--directly or via subsidiaries--to keep pace with their big global counterparts. Besides this focus on content, larger producers must strengthen the fields of customer relationships and advertising-marketing in the Content Endgame scenario. Smaller broadcasters and content producers need to position themselves as inimitable national partners for global players through unique, local, and strongly branded content. Furthermore, they must explore alternative distribution channels through strategic alliances with DPCs or IP network operators. Revenge of the broadcasters In this scenario, broadcasters must keep an eye on the general conditions of the video market. They need to be aware of their political role and must exert influence to prevent adjustments in the the regulatory framework towards a less strict regime. Lost in diversity In the Lost in Diversity scenario, broadcasters and content producers must clearly place the emphasis on their own strengths. In a world in which everyone does everything, only a strong, focused strategy and appropriate investments will secure the future market existence of broadcasters and content producers. 24
The future of the TV and video landscape by 2030 Methodology The methodology of this study is based Fig. 5 – Center for the Long View Scenario methodology on the proven scenario approach first 7 employed by Shell, and then perfected by Monitor Deloitte. A seven-step scenario Monitoring 1 Focal Question development approach (see image) applies the guiding scientific principles of objectivity, reliability, and validity. The study is the outcome of a series of interviews, questionnaires, and workshops involving TMT experts from the Deloitte EMEA network and industry professionals as well 6 Implications Seven step 2 Driving & Options Forces as experienced scenario practitioners from scenario Deloitte’s Center for the Long View (CLV). development approach Scenario design starts by identifying the focal question of the underlying issue. 3 Since we could tell an infinite number of different stories about the future of the TV 5 Scenario Critical Uncertainties and video industry, we first had to agree on Narratives the issue or strategic challenge we wanted to address. This enables us to support our TMT clients’ decision-making in an appropriate way. Scenarios are tools for 4 Scenario Frameworks shedding light on the strategic challenge, while the focal question sets the scope of the scenarios. In the present case, we focused on the question, “What will the TV and video landscape look like by 2030?” approaches, which often have built-in as the building blocks for creating our tendencies based on the character, mood, scenario sets. Scenarios are a way of understanding the or preferences of the scenarists. dynamics that shape the future. Therefore, The scenario framework was developed in in a second step, we pinpointed the forces As a part of the workshop series, in the next step by focusing the entire list of that drive the focal question. Driving forces a third step we identified the critical related uncertainties into two orthogonal are fundamental sources of future change. uncertainties for the focal question. Not all axes. We then defined a matrix consisting They shape the course of events and driving forces are uncertain, some may be of crossing and independent axes that history and dramatically enhance our ability pre-determined. These are the trends allowed us to define four very different, to imagine future scenarios. These drivers already in the pipeline, unlikely to vary but plausible, quadrants of uncertainty. In can be grouped into five categories, known significantly in any of the scenarios. Critical the underlying study, we used “What will as STEEP forces. This stands for Social, uncertainties are driving forces with the the player structure look like?” and “Who Technological, Economic, Environmental, potential to tip the future in one direction or will have access to consumers?” as critical and Political forces, and more than one can another. They have two fundamental uncertainties. apply to any given issue. In order to derive characteristics: they have an unusually high our driver list, we also conducted expert impact and are uncommonly uncertain or workshops using Deep View, an AI-based volatile. Initially, all uncertainties appear trend-sensing and analysis machine. Deep unique, but by stepping back, we can View helps to avoid the bias of traditional reduce uncertainties to clusters that serve 25
Contacts The future of the TV and video landscape by 2030 Alexander Mogg Florian Klein Partner | Industry Lead TMT Monitor Director | Head of Center for the Long View Deloitte Germany Monitor Deloitte Tel: +49 (0)89 2903 7939 Tel: +49 (0)69 9713 7386 amogg@deloitte.de fklein@deloitte.de Authors Klaus Boehm Ralf Esser Director | Media and Entertainment Lead Senior Manager | Head of TMT Insights Deloitte Germany Deloitte Germany Tel: +49 (0)211 8772 3545 Tel: +49 (0)211 8772 4132 kboehm@deloitte.de resser@deloitte.de Paul Lee Jasmin Raab Partner | Head of TMT Research Senior Consultant | Scenario Practitioner Deloitte Center for the Long View Tel: +44 (0)20 7303 0197 Monitor Deloitte paullee@deloitte.co.uk Tel: +49 (0)211 8772 4969 jraab@deloitte.de With the contribution of: Mark Casey, Partner and Global Telecoms, Media & Entertainment Lead, Deloitte Patrick Steemers, Partner and Telecom, Media & Technology Lead, Deloitte Netherlands Jean-Charles Ferreri, Partner, Monitor Deloitte France 26
The future of the TV and video landscape by 2030 More info and the video: www.deloitte.com/de/future-tv-video 27
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