MEDIA 2018 - News Corp Australia
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2018 MEDIA KIT
OUR CREDENTIALS
FROM In September 2018, The Weekend Australian Magazine turns 30.
That’s three decades and roughly 9000 features, investigations
THE and profiles that tell the story of Australia through the issues,
EDITOR
events and people that make up this great country. Every year
we feature interviews with prime ministers and politicians, artists,
actors, business leaders, change-makers and agenda-setters. You
can almost map the fashion, food and social trends of this country
through the pages of the magazine over the course of its existence.
We are a truly national magazine; our staff and photographers
journey deep into rainforests and the red centre, up to the treetops
and down to the sea bed to bring our readers a unique view of
this wide brown land. We are fearless in our investigations but
open-hearted in our approach. There are incredible people doing
amazing things in this country and we take delight in telling their
stories – in print, through our digital and social channels and
with podcasts.
Many things have changed since this magazine was launched, but
the very human hunger for stories that explain our world and the
people in it is undiminished. Our history is built on storytelling - and
that is our future too.
CHRISTINE MIDDAP
Editor, The Weekend Australian Magazine
2018 MEDIA KIT | 02
READER PROFILE
STRENGTH
IN NUMBERS
fa s h i o n | a n g e l i n a j o l i e | t r av e l | j o h n l e t h l e a n | m o t o r i n g | n i k k i g e m m e l l
Readership
475,000 on The pulse
Edible trends of 2017
The food issue
Top shelf
Our world-beating producers
AUgUst 12 - 13, 2017
jock Zonfrillo
Australia’s hottest chef
october 7 - 8, 2017
Published each Saturday, The Weekend Australian Magazine the
golden
makes our audience feel enriched, entertained, inspired and boy
rewarded.
The Weekend Australian Magazine is a national newspaper-in- hoT 5o
restaurants he runs for his father, swims for his lost mate.
Can ironman Shannon eckstein crack the Coolangatta curse? By Will swanton
serted magazine that reaches readers *with an average full time TAM12AUG17NS001 1 4/08/2017 4:18:19 PM TAM07OCT17NS001 1 29/09/2017 4:37:04 PM
personal income of $116,495
Nikki GeMMeLL | JereMy cLarksoN | MaGGie o’FarreLL | BerNard saLt blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’
59% live in capital cities
August 26 - 27, 2017
56% tertiary educated
August 5 - 6, 2017
28% are managers / professionals 54%
MALE
34% Social grade A FEMALE
23% Social Grade B 46% Stand& deliver
AustrAliA Post’s new chief christine holgAte is A trAilblAzer...
but cAn she sAve the Postie?
124,000 have 100k + HHI
33% are light listeners or do not listen to commercial radio By Megan Lehmann
25% are light / non consumers of TV
TAM26AUG17NS001 1 18/08/2017 4:24:00 PM
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Source: emmaTM conducted by Ipsos Media CT
12 months ending August 2017*
2018 MEDIA KIT | 03
OUR COLUMNISTS
PHILLIP ADAMS | Phillip Adams is a prolific and sometimes
controversial broadcaster, writer and film-maker. As presenter of the ABC’s
Late Night Live he has interviewed thousands of the world’s most influential
politicians, novelists, theologians, economists, philosophers and sundry
conversationalists. Largely self-educated, he’s the author of over 20 books,
including The Unspeakable Adams and Retreat From Tolerance. His writing
has appeared in many influential publications and he has been a contributor to
The Times and The Financial Times in London, and to The New York Times.
GLYNIS TRAILL-NASH | Glynis is The Australian’s fashion editor covering
upfront news stories, features, trend and opinion pieces and columns across
all sections of the paper, including the monthly luxury glossy Wish, The
Weekend Australian Magazine and online. Glynis regularly travels overseas,
most often to the UK, Paris and New York, to cover fashion weeks, including
haute couture, specific stories and events, as well as interstate to cover
events such as the Melbourne Cup Carnival, where she is on the judging
panel for Fashions on the Field.
JAMES HALLIDAY | James is The Australian’s resident wine writer and
critic. Since 1979 he has written and co-authored more than 40 books on wine,
including contributions to the Larousse Encyclopaedia of Wine and The Oxford
Companion to Wine. Since 1986 he has published an annual overview of
Australian wine which (since 2000) has been entitled the James Halliday
Annual Wine Companion. British wine writer Jancis Robinson has described
Halliday as the protégé of Len Evans and “Australia’s leading wine writer”.
JOHN LETHLEAN | Australia’s only national restaurant reviewer, John
travels the country dining at our best new restaurants. Describing himself
as an “innocent food writer at The Australian, collector of restaurant gossip,
reviewer of tables, spotter of errant apostrophes and author of occasional
amusing typos”, John has long been a landmark in the industry and
a fiercely independent voice among food writers.
NIKKI GEMMELL | Nikki’s novels include Shiver, Cleave (Alice Springs
in the US), Lovesong, The Book of Rapture, The Bride Stripped Bare and
its follow-up, With My Body. She has also written two works of non-fiction:
Pleasure: An Almanac for the Heart, and Why You Are Australian. Her work
has been critically acclaimed internationally and translated into many languages.
In France she has been described as a female Jack Kerouac; in Australia
as one of the most original and engaging authors of her generation.
2018 MEDIA KIT | 04
OUR CREDENTIALS
PROVOCATIVE
PROFILES
2018 MEDIA KIT | 05
WEEKLY CONTENT
EDITORIAL FOREWORD
The front section is otherwise known as the warm-up. The letters page
SECTIONS and Inbox, gives readers a forum to respond to stories and is a popular part
of the magazine. Ten Questions probes the lives of well-known Australians
in an easy-to-read format, while columnist Nikki Gemmell’s wise, funny
and sometimes biting words are always a must-read.
INBOX
The Weekend Australian Magazine engages readers and encourages
feedback with its diverse and thought-provoking content. Readers letters
published each week vie for a monthly prize worth a minimum of $500.
HEART OF THE NATION
TWAM’s photo-feature page, a weekly snapshot of modern Australian life,
Heart of the Nation is a showcase for the country’s best photographers,
with stories by Ross Bilton.
the weekend AustrAliAn mAgAzine 1
TEN QUESTIONS
Each week an interesting character is interviewed, ranging from entertainers
to industry leaders, providing readers with an insight into their world.
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2018 MEDIA KIT | 06
LIFE & FASHION
The fashion section showcases the season’s must‑have accessories, from shoes to sunglasses, while
STYLE Glynis Traill-Nash’s entertaining Style column covers fashion tips, how to wear your favourite pieces
and the do’s and don’ts of fashion.
WINE
James Halliday has wine covered with his weekly reviews and picks of the week. James has
outstanding credentials and superior status in the Australian wine community, and readers avidly
follow his advice when making their purchasing decisions.
RECIPES
Each week we feature David Herbert’s tantalising yet easy-to-prepare recipes, from healthy or hearty
dishes to decadent desserts. Along with David, a weekly guest chef brings to life their classic and
favourite recipes. All recipes and national restaurant reviews are accessible on The Australian website.
RESTAURANT REVIEW
Australia’s only national restaurant reviewer, John Lethlean travels the country, dining at our best new
restaurants and providing readers with a weekly, lively and honest review.
HOME HUNT
Our wrap-up of homes for sale across the country is the place for dreamers. A multi-million-dollar pad
on Sydney Harbour, or a cheap and cheerful farmhouse in Tasmania? Each week we select the five
most desirable homes on the market.
MOTORING
As part of the 2016 rejuvenation, the magazine now features an in-depth motoring section. With
respected talent such as Jeremy Clarkson and Phillip King our avid car readers are inspired
with weekly reviews and fast facts on the best of the car industry.
ROAD TEST
This section features and reviews the latest products on the market across multiple industries.
SPECIAL TRAVEL EDITION FEBRUARY 2018*
Australian’s love to travel, whether it’s a short break or circumnavigating the country, we all love to
ISSUES explore. This is no more evident in the amazing nominations for the Australian Tourism Awards
each year which The Weekend Australian Magazine is a proud sponsor of.
This year we ticked off a bucket list of great Australian destinations done largely in comfort: a cruise
f o o d | m i c h a e l fa s s b e n d e r | t r av e l | n i k k i g e m m e l l | m oto r i n g | a n t h o n y l a Pag l i a
in the magnificent Kimberley region; a few blissful days on Queensland’s Orpheus and Bedarra
october 14 - 15, 2017
Islands; a trip down memory lane at the clifftop Hydro Majestic hotel in the Blue Mountains and
a wine tour with all the bells and whistles in the Barossa. For the more active we’ve got a
four-day Great Ocean Walk in Victoria, a journey to Tasmania’s south-west wilderness and a
4WD trip through the top end to Kakadu. We hope to give you a few ideas for your holiday,
or, at the very least, a reminder that we live in a remarkable country.
o n e
F o u r
c o u p l e
F r o z e n
k e e n t o
e m b r y o s .
d o n a t e t h e m .
TOP 50 RESTAURANTS AUGUST 2018*
h o w h a r d c a n i t b e ?
The Hot 50 Restaurant Awards will be announced in August in a special issue of The Weekend
by clara Pirani
Australian Magazine. This issue will feature a list of all the winners, along with a profile of the
TAM14OCT17NS001 1 6/10/2017 4:31:06 PM
winning restaurants.
It will be compiled by our judging panel including John Lethlean, The Australian’s resident restaurant
critic and food writer, and The Australian’s food editor Necia Wilden. The winners of the Hot 50
The food issue
are the chefs, sommeliers and restaurants with creative flair and obvious passion for amazing food,
AUgUst 12 - 13, 2017
Top shelf
Our world-beating producers
on The pulse jock Zonfrillo
design, innovation, individuality, outstanding wines, impeccable service and great value for diners.
Edible trends of 2017 Australia’s hottest chef
HALLIDAY’S TOP 100 NOVEMBER 2018*
Each year The Weekend Australian produces the highly anticipated edition of James Halliday’s Top
100. James Halliday has contributed to The Australian for three decades, building a loyal readership
with his wine editorial within The Weekend Australian Magazine.
hoT 5o This special issue features James’ top picks, which are categorised under whites and reds under
restaurants
TAM12AUG17NS001 1 4/08/2017 4:18:19 PM
and over $20 as well as sparkling wines and champagne.’
2018 MEDIA KIT | 07
OUR DEADLINES
OUR
DEADLINES
BOOKING DEADLINE: MATERIAL DEADLINE: CANCELLATION DEADLINE:
12 days prior to publication date 11 days prior to publication date 26 days prior to publication date
Nikki GeMMeLL | JereMy cLarksoN | MaGGie o’FarreLL | BerNard saLt fa s h i o n | a n g e l i n a j o l i e | t r av e l | j o h n l e t h l e a n | m o t o r i n g | n i k k i g e m m e l l blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’
The food issue AUgUst 12 - 13, 2017
october 7 - 8, 2017
Top shelf August 26 - 27, 2017
August 5 - 6, 2017
Our world-beating producers
on The pulse jock Zonfrillo
Edible trends of 2017 Australia’s hottest chef
the
golden
boy
Stand& deliver
AustrAliA Post’s new chief christine holgAte is A trAilblAzer...
but cAn she sAve the Postie?
hoT 5o
restaurants
By Megan Lehmann
he runs for his father, swims for his lost mate.
Can ironman Shannon eckstein crack the Coolangatta curse? By Will swanton
TAM12AUG17NS001 1 4/08/2017 4:18:19 PM TAM26AUG17NS001 1 18/08/2017 4:24:00 PM TAM07OCT17NS001 1 29/09/2017 4:37:04 PM
TAM05AUG17NS001 1 27/07/2017 4:30:43 PM
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If you have any queries regarding our specifications please call 1300 557 418
2018 MEDIA KIT | 08
FRESH EACH WEEK
2018 MEDIA KIT | 09
EVERY SATURDAY
blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’
August 5 - 6, 2017
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INFORMATION, PLEASE CONTACT:
CODY PEARSON GRACE WILSON
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Mobile +61 439 861 403 Email grace.wilson@news.com.au
Email cody.pearson@news.com.au Website theaustralian.com.au
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