2018 MEDIA - dfv Matthaes Verlag
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MEDIA
INFORMATION
2018
Title portrait/ Editorial calendar KOCA-online/
Insertion price Technical information Contact
Circulation analysis and time schedule Reader survey
Media information
2018
The trade magazine
for the entire industry of sweets and pastry in Germany!
Every month, KOCA offers ... Every month, KOCA inspires ...
■■ a professional magazine ■■ ore than 3,0001 professional and
m
qualified specialists from confectionery
■■ innovative recipes
and café
■■ food photography of highest quality
■■ ost of them business owners and
m
■■ ore than 80 pages of concentrated
m decision-makers2
expert knowledge
■■ xperts and trendsetters, opinion
e
leaders and disseminators of informa-
tion in terms of pleasure and tastiness,
high quality and classiness
Sources: 1IVW 3/2017
2
KOCA reader study, 2013
2
Media information Trade magazine
2018 Title portrait
Title: KOCA – Das Magazin für Konditorei & Café Volume: 71st volume 2018
Brief characteristics: KOCA – Das Magazin für Konditorei & Café, is Ger- Subscription price: onthly subscription price 25 € including
M
many‘s unique trade magazine for pastry shops, statutory VAT
confectionery shops and ice cream parlours.
All relevant fields of the sweets and pastry pro-
Membership: Media-Datenbank der Deutschen Fachpresse
ducing trade are covered – including new trends
(media database of the German trade press)
from abroad, wich are shown in the new section
“Seitenblicke”. Besides cutting-edge recipes,
comprehensive magazine specials cover major Publishing house: Matthaes Verlag GmbH
topics like e.g. baking technology, new trends in Ein Unternehmen der dfv Mediengruppe
praline confection and so on. Market economy and PO Box 10 31 44, 70027 Stuttgart, Germany
business administration topics, company news Silberburgstraße 122, 70176 Stuttgart, Germany
and product innovations are adequately taken into www.KOCA-online.de
account as well. As partner of the trade organisa-
tion we report on the institutional life and events General Manager: Joachim Eckert
within the professional body or guild and perceive
ourselves as information and discussion platform. Head of Sales
and Marketing: Maximilian Wustmann
Target group: Senior management and decision-makers in the Phone 0711 2133-219
confectionery trade. The major part of all pastry m.wustmann@matthaes.de
chefs who are associated members of the federal
trade organisation belong to the KOCA reader- Editor-in-Chief: Arnulf Ramcke
ship1. Phone 0711 2133-305
a.ramcke@matthaes.de
Publication frequency: 12 times a year
Distribution: Corinna Schmid
Phone 0711 2133-252
c.schmid@matthaes.de
Source: 1Own analysis based on subscribers directory,
October 2017
3
Media information Trade magazine
2018 Circulation and distribution analysis
Circulation control: Geographical distribution analysis:
Portion of actually distributed copies
Circulation analysis:
Economic area Copies
Copies per issue (average) for the period
from 1st July 2016 till 30th June 2017 Nielsen 1:
Schleswig-Holstein, Hamburg, 9.29 % 311
Printed circulation: 3,575 Bremen, Lower Saxony
Actually distributed
copies: 3,345 thereof abroad: 275 Nielsen 2: 12.84 % 430
North Rhine-Westphalia
Paid circulation: 1,878 thereof abroad: 223
Nielsen 3a:
■■ Subscription copies: 1,600 thereof members’ copies: – Hesse, Rhineland-Palatinate 15.09 % 505
Saarland
■■ Sale by retail: –
Nielsen 3b:
■■ Other sales: 278 Baden- 23.31 % 780
Württemberg
Complimentary copies: 1,467
Nielsen 4: 21.55 %
Remainders, morgue Bavaria
720
and voucher copies: 230
Nielsen 5:
Berlin 1.93 % 65
Geographical distribution analysis:
Portion of actually distributed copies Nielsen 6:
Mecklenburg-Western Pomerania 3.00 % 100
Economic area % Copies Brandenburg, Saxony-Anhalt
Germany: 91.78 3,070 Nielsen 7:
Saxony, Thuringia
4.77 % 159
Foreign countries: 8.22 275
■■ thereof Switzerland 1.54 52
Foreign countries: 8.22 % 275
■■ thereof Austria 3.86 129
■■ thereof rest of foreign countries 2.82 94
Actually distributed circulation: 3,345
Actually distributed circulation: 100.00 3,345
Source: Subscribers directory
4
Media information Trade magazine
2018 Editorial calendar and time schedule 2018
No. Date of Ad closing Lead topics The ideal editorial setting for Fairs/Congress
publication date suppliers of ...
1 15.01.2018 19.12.2017 ■■ INTERGASTRA special ■■ Tea ■■ International Green Week, Berlin
■■ Coffee, tea, cold drinks ■■ Coffee 19.01.–28.01.2018
Fair issue INTERGASTRA ■■ Tea & coffee concepts ■■ SIGEP, Rimini (Italy)
■■ Coffee machines
■■ Tableware, glasses, mugs ... 20.01.–24.01.2018
■■ Portafilter coffee machines ■■ INTERGASTRA, Stuttgart
■■ Filter machines
incl. GELATISSIMO
■■ Thermos jugs
03.02.–07.02.2018
■■ Accessories
■■ Ice cream ■■ Ice cream machines, cream makers
■■ Branded ice cream
■■ Dispensers and other small appliances
■■ Aromatics, toppings, marblizers, fruit pastes
■■ Wafers, tubs and bowls, sundaes, cones
2 15.02.2018 16.01.2018 ■■ INTERNORGA special ■■ Frying systems ■■ INTERNORGA, Hamburg
■■ Snack business/gastro ■■ Barbecue technology 09.03.–13.03.2018
Fair issue INTERNORGA
technology/small kitchen ■■ Knifes, small appliances ■■ BIOFACH, Nürnberg
■■ Snack ingredients 14.02.–17.02.2018
■■ Open air catering ■■ Tables, chairs, room partitions, conservatories
■■ Weather protection (sunshades, mushroom
heaters ...)
■■ Lighting systems
■■ Service equipment
■■ Cash register systems
3 15.03.2018 20.02.2018 ■■ Shop fitting/ ■■ Shop and café furnishing ■■ Anuga FoodTec, Cologne
Equipment for cafés ■■ Chairs, tables, lighting systems 20.03.–23.03.2018
■■ Shop and sales concepts
■■ Baking ovens ■■ aking ovens for production,
B
inswtore baking ovens,
baking ovens for small kitchens
5
Media information Trade magazine
2018 Editorial calendar and time schedule 2018
No. Date of Ad closing Lead topics The ideal editorial setting for Fairs/Congress
publication date suppliers of ...
4 15.04.2018 20.03.2018 ■■ Packaging/decoration/ ■■ Cardboards
promotional items ■■ Bags
■■ Accessories
■■ Deco flowers
■■ Window displays
■■ Chocolate: Basic ■■ Chocolates
materials/technology ■■ Hollowware
■■ Enrobing machines
■■ Tempering devices, small appliances, accessories
5 15.05.2018 17.04.2018 ■■ Basic materials/ ■■ Almond paste
Convenience products ■■ Cremes, masses
■■ Flour, baking mixtures
■■ Fresh products
■■ Couvertures
■■ Pastries
■■ Pralines
■■ Snacks
■■ Tarts
■■ Cream/Cream cookers ■■ Cream disintegrators
■■ Cream, milk
■■ Cream dispensers
■■ Cream cookers
6 15.06.2018 22.05.2018 ■■ Insurances ■■ Insurance solutions for craftsmen
■■ Retirement provisions
■■ Cash register systems/ ■■ ash register systems, hardware, software,
C
electronic data processing cashless payment
■■ Business administration programs
■■ Weighing technologies
6
Media information Trade magazine
2018 Editorial calendar and time schedule 2018
No. Date of Ad closing Lead topics The ideal editorial setting for Fairs/Congress
publication date suppliers of ...
7 15.07.2018 19.06.2018 ■■ Convenience products/ ■■ Aromatics
aromatics/fillings ■■ Fruit pastes
■■ Single cream
■■ Creams
■■ Alcoholic beverages
■■ Organic and vegan products
■■ Shop fitting/instore ■■ Shop and café furnishing
baking ovens/lighting ■■ Shop and sales concepts
■■ Counter technology, instore baking ovens, con-
vection ovens
■■ Lighting systems
8 15.08.2018 17.07.2018 ■■ Preliminary reports for iba ■■ Dish washers for production
■■ Industrial hygiene: ■■ Dish washers for shops, cafés, bistros
dish washers/cleaning ■■ Cleaning devices
concepts ■■ Cleaning agents
■■ Pest control
■■ Workwear/Ambiance/ ■■ Textiles
Tableware ■■ Shoes
■■ Table linen
■■ Decorations
■■ Concepts for hiring/leasing
9 15.09.2018 21.08.2018 ■■ iba special ■■ Products ■■ iba, Munich
■■ Pralines/petits fours ■■ Technology, small appliances, accessories 15.09.–20.09.2018
Fair issue iba ■■ Equipment ■■ BakerMaker,
September 2018
■■ Tarts/decoration ■■ Photo cakes ■■ snack Kongress,
■■ Decoration elements Wiesbaden
■■ Small appliances, accessories, 04.09.–05.09.2018
photo and 3D printers
■■ Packaging
7
Media information Trade magazine
2018 Editorial calendar and time schedule 2018
No. Date of Ad closing Lead topics The ideal editorial setting for Fairs/Congress
publication date suppliers of ...
10 15.10.2018 18.09.2018 ■■ Coffee & tea, cold drinks ■■ Tea
■■ Coffee machines ■■ Coffee
■■ Coffee & tea concepts
■■ Accessories
■■ Tableware, glasses, mugs ...
■■ Portafilter coffee machines
■■ Filter machines
■■ Thermos jugs
■■ Accessories
■■ Cold drinks
■■ Refrigerators, refrigerated counter
11 15.11.2018 16.10.2018 ■■ Refrigeration technology ■■ Freezers
■■ Refrigerators
■■ Ice cube making machines and others
■■ Chocolate in patisseries ■■ Chocolates
■■ Dessert ingredients
■■ Small appliances, accessories
12 15.12.2018 20.11.2018 ■■ Pastry production: ■■ Mixing machines
beating, mixing, ■■ Depositing machines
dressing, filling, ■■ Small appliances, accessories
spraying, enrobing ■■ Filling machines
■■ Glazing machines
■■ Spraying devices, airbrush technology
■■ Chocolate enrobing machines
Additional in every issue: product innovations from manufacturers
We reserve the right to make any necessary changes.
8Media information Trade magazine
2018 Insertion prices – Rate card No. 62 effective 1. 1. 2018
Advertisement formats and prices: For individual advertisement sizes:
Statutory VAT will be added to all net prices. Price per mm (1 column, b/w) 56 mm wide: 5.02 €
Price per mm (1 column, b/w) 87 mm wide: 7.52 €
Formats Type area Price Formats Bleed Price
advertisements (identical for advertisements (identical for
Width x Height in mm black and white, 2c, 3c, 4c) Width x Height in mm* black and white, 2c, 3c, 4c)
56 × 120 vertical 68 × 143 vertical
647 € 712 €
180 × 40 horizontal 210 × 63 horizontal
1/6-Page 1/6-Page
87 × 120 vertical 99 × 143 vertical
980 € 1,078 €
180 × 60 horizontal 210 × 83 horizontal
1/4-Page 1/4-Page
56 × 244 vertical 68 × 290 vertical
1,283 € 1,412 €
180 × 80 horizontal 210 × 103 horizontal
1/3-Page 1/3-Page
87 × 244 vertical 99 × 290 vertical
1,964 € 2,160 €
180 × 120 horizontal 210 × 143 horizontal
1/2-Page 1/2-Page
9Media information Trade magazine
2018 Insertion prices – Rate card No. 62 effective 1. 1. 2018
180 × 244 3,932 € 210 × 290 4,325 €
1/1-Page 1/1-Page
* plus 4 mm trim
■■ Placement:
Last cover page, bleed 4,592 €
Cover on request
Special placement in editorial
(52×290 mm plus 4 mm trim), page 3 1,185 €
Binding position specifications 10 % of basis price
■■ columns make-up:
2
1 column = 87 mm, 2 columns = 180 mm
■■ columns make-up:
3
1 column = 56 mm, 2 columns = 124 mm, 3 columns = 180 mm
■■ Special formats on request
10Media information Trade magazine
2018 Insertion prices – Rate card No. 62 effective 1. 1. 2018
Placement: Last cover page, bleed 4,592 € Classified
Cover on request advertisements: (Price per mm at 87 mm width)
Special placement in editorial Job offerings, occasional ads 5.32 €
(52×290 mm plus 4 mm trim), page 3 1,185 € Employment wanted ads, personal column 3.40 €
Binding position specifications 10 % of basis price
Box number
Supplementary charges (subject to discounts) ad rate: German-speaking zone
(including postage) and European countries 13 €
Colour: For advertisements inferior to 130 total mm Non-European countries 18 €
each additional colour 50 € Delivery respectively storage will be effected for a
duration of six months after publication.
Sizes: Advertisements over margin 10 % of basis price
Bleed advertisements 10 % of basis price Requirements for publication: at least one column. The reduced basic
(4 mm trim each outer edge) price cannot be granted in case of commercial classified ads neither for
advertisements placed by commercial job agencies.
Discounts: Booking within twelve months provided:
All reduced basic prices are not submitted to any conclusion discount.
Frequency discount rate Quantity discount rate
Closing date for classified advertisements:
3 times 3% 500 millimetres 3%
5 times 5% 1000 millimetres 5%
First day (12:00 noon) of publication month respectively the first
10 times 10 % 2000 millimetres 10 %
following working day in case the first day of the month falls on a
15 times 15 % 5000 millimetres 15 %
weekend or a public holiday. Due to holidays closing date for
20 times 20 % 10000 millimetres 20 %
advertisements can change. These are announced in the KOCA.
25 times 25 % 15000 millimetres 25 %
11Media information
2018
Ad specials: Publishing house:
Matthaes Verlag GmbH
Silberburgstraße 122, 70176 Stuttgart, Germany
Bound inserts: 4 pages = 2,967 €, 2 pages = on request
P.O. Box 10 31 44, 70027 Stuttgart, Germany
(not subject Delivery: prefolded and untrimmed
www.matthaes-verlag.de
to discounts) with trim space of 4 mm on all sides
Advertising
Loose inserts: Maximum format: 205 mm width x 285 mm height,
department:
Phone +49 711 2133-362
(not subject Maximum weight 50 g
Fax +49 711 2133-239
to discounts) Weight up to 25 g 236 € ‰ per copy
E-mail: KOCAanzeigen@matthaes.de
Each additional 5 g 14 € ‰ per copy
Flying Page: on request Terms of
payment: Net within 30 days from date of invoice,
Bonded promotional material: 2 % discount in case of payment/direct debit
within 10 days from date of invoice,
Postcards (DIN A6, 150 g/m2) on carrier
3 % discount in case of payment in advance.
advertisement (minimum format carrier
Tax ID number: DE 813954290
advertisement 1/1 page): 121 € per 1000 copies.
Other kinds of stickers: on request. Bank details: Frankfurter Sparkasse, Frankfurt am Main
Bank code 500 502 01 Account no. 200 139 959
Delivery address for bound and loose inserts:
SWIFT-BIC HELADEF1822
W. Kohlhammer IBAN DE48 5005 0201 0200 1399 59
Druckerei GmbH & Co. KG
Jörg Ackermann
Augsburger Straße 722
70329 Stuttgart
Remarks on
delivery paper: For KOCA, issue ...
Delivery ten working days prior to date of publica-
tion. We kindly ask you to send us a specimen copy
before placing your final advertisement order. Statutory VAT will be added to all net prices.
12Media information Trade magazine
2018 Sizes and technical information
Newspaper format: 210 mm width × 290 mm height All fonts used in the data file (valid for print and
screen) have to be integrated into the file or con-
Type area: 187 mm width × 244 mm height verted into font paths. The advertisement has to
be saved as an EPS or PDF file suitable for printing
Bleed format: 210 mm width × 290 mm height and has to contain all elements required for the file
+ 4 mm trim each outer edge output.
Images: Minimum resolution of 300 dpi.
Columns: 3 columns each 56 mm wide Logos: Vector graphics or line scans with minimum
2 columns each 87 mm wide resolution of 800 dpi. The colour space is CMYK, the
scale of reproduction 1:1.
Basis: 1/1-page = 732 total mm
Data Carrier:
CD/DVD with the common standards
Printing and (ISO 9660 or Mac OS)
binding technique: offset printing, adhesive binding
Colours: according to Euroscale
Paper: 115 g/m2 wood-free, matt
Screen rulings: 60 lines Data archiving: Data are archived. That is why unaltered repetitions
are generally possible. However no data guarantee is
Data delivery: Printing material: We accept data formats exclusively. provided.
Due to our fully digital production processes films and
original prints cannot be accepted anymore respectively
Guarantee: We do not assume any liability for printing results if
will only be processed according to prior agreement.
incomplete or deviating data (texts, colours, images)
are delivered. Exposure errors due to incomplete or
Data delivery: PDF: We prefer files in printable PDF/X3 formats (version 1.3)
defective files, wrong settings or incomplete data
Software: InDesign, Illustrator, Photoshop, Acrobat
will be billed. The same applies for any extra type-
Please note: Files established in other programs like
setting and lithographic work and for the production
e.g. Corel Draw, PowerPoint and the common Office
of new proofs.
programs (Word, Excel, Publisher) cannot be processed
by default. We reserve the right to charge you for han-
dling expenses according to the time invested. Contact person:
In case of technical questions concerning data transfer
File output: In order to ensure a high reproduction details, please do not hesitate to contact us by
quality of your advertisements, the compression of phone +49 711 2133-295 or
data is not allowed. E-mail: KOCAanzeigen@matthaes.de
13Media information KOCA-Online
2018
KOCA-Online & Newsletter
With over 1,000 professional recipes, fascinating reports and up-to-date news, Visit us on facebook:
we now also offer a lot of inspiration online. www.facebook.com/KonditoreiCafe
The monthly KOCA newsletter reaches more than 7,000 recipients1 and completes
the digital offer.
Formats and prices newsletter:
Fullsize Header Banner 468 x 60 px 483 €
Rectangle 300 x 250 px 688 €
Fullsize-Banner 468 x 60 px 368 €
Advertorial Text + Picture + Link 1,191 €
in editorial design2
All prices are effective for a one month booking
period, plus statutory value added tax where
applicable.
Please ask for
more information about your advertising
options on KOCA-Online
Sources: 1Own analysis based on subscribers directory, October 2017
2
marked as a sponsored link
14Media information KOCA-Online
2018
1. KOCA
is for the top leadership: 2. Outstanding acceptance of advertisements 3. High
activation power of advertisements
85 % of the readers hold a management position = ideal advertising environment = efficient communication
Employee without
executive function Advertisements in the KOCA ... I have ...
15%
draw my attention to new purchased products advertised
15% 84 70
products and innovations in the KOCA
talked to colleagues about
influence my investment advertised products or 70
54
decisions recommended them
Owner, requested further
49% Managing are an important source of 70
67 information about the
Director information company advertising
49%
36% visited the website of the
Executive company 85
employee
36% All data in % All data in %
4. KOCA readers have an important say: You reach 5. KOCA is used intensively: Ideal for the percep- 6. KOCA is essential: You should advertise in this
top decision-makers specifically with KOCA! tion of your advertisement editorial setting!
KOCA provides me with
Take decisions alone Up to 20 minutes 16 useful information for my 70
69
respectively with colleagues profession
21 to 40 minutes KOCA informs me about
27 73
Prepare decisions 23 contemporary issues and trends
Not involved in the 41 to 60 minutes KOCA is essential for my
39 92
18 profession
decision-making process
18 KOCA can not be replaced by 93
more than 60 minutes
any other trade magazine
Multiple responses, all data in % All data in % All data in %
On average 5.4 of 6 issues are read.
Each issue is read over 50 minutes.
Source: KOCA reader survey, July 2013, 181 online-interviews
15Media information
2018
Advertise in the market leader
and reach your target group!
KOCA, the leading trade magazine for the confectionery industry
in Germany, offers you an attractive advertising environment with strong benefits.
■■ nique advertising environment:
U
The only trade journal for confectionery and café in Germany
■■ igh-ranking readership:
H
85 % of KOCA readers hold a management position1
■■ I mportant key topics:
Attract a great deal of attention
■■ igh activation power of advertisements:
H
The ideal environment for efficient communication1
■■ Nationwide distribution2:
You reach important decision-makers in Germany
■■ ith KOCA-online.de and the KOCA-Newsletter
W
you can also reach the sweets and pastry industry
digitally.
Sources: 1 KOCA Reader survey, July 2013
2
Own analysis based on subscribers directory, October 2017
16Media information How to reach us
2018
How to reach us
Head of Junior Sales Sales consultant
Sales & Marketing Manager Martina Klünder
Maximilian Wustmann Patricia Kobel Phone 0711 2133-362
Phone 0711 2133-219 Phone 0711 2133-364 Fax 0711 2133-239
Fax 0711 2133-239 Fax 0711 2133-239 m.kluender@matthaes.de
m.wustmann@matthaes.de p.kobel@matthaes.de
Editor-in-chief Editor-in-chief Editoral office
Arnulf Ramcke (deputy) Bérengère Thumm
Phone 0711 2133-305 Reinald Wolf Phone 0711 2133-261
Fax 0711 2133-280 Phone 0711 2133-344 Fax 0711 2133-280
a.ramcke@matthaes.de Fax 0711 2133-280 b.thumm@matthaes.de
r.wolf@matthaes.de
17Media information
2018
Editoral Office Editoral Office Editoral Office
Dieter Kauffmann Ralf Küchle Wolf-Andreas Richter
Phone 0711 2133-306 Phone 0711 2133-227 Phone 0711 2133-332
Fax 0711 2133-280 Fax 0711 2133-280 Fax 0711 2133-280
d.kauffmann@matthaes.de r.kuechle@matthaes.de a.richter@matthaes.de
Distribution Manager Subscription Service Subsidiary in Italy
Corinna Schmid Phone 0711 2133-251 Ediconsult Internazionale
Phone 0711 2133-252 Fax 0711 2133-333 Piazza Fontane Marose 3,
Fax 0711 2133-333 leserservice@matthaes.de 16123 Genua
c.schmid@matthaes.de Phone +39 010 583684
Fax +39 010 566578
genova@ediconsult.com
Matthaes Our General Terms and Conditions can be found online at: www.english.dfv.de/service/generalterms
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