2018 BUYER'S GUIDE - Global Tea Championship
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2018 BUYER’S GUIDE World Tea Expo is the leading tradeshow and conference focused 100% on premium teas and related products. Blending fresh ideas, the latest trends and new distribution channels with three days of focused buying, selling and education, World Tea Expo is your chance to capitalize on this growing category to the fullest. Learn more at WorldTeaExpo.com! Offering news, features, expert insights, and industry trends for the global tea industry, World Tea News, is the premier source for in-depth understanding of the industry. World Tea News is dedicated to connecting businesses to valuable industry resources. Read more at WorldTeaNews.com! World Tea Academy delivers professional education right from your home or business. We help focus your investment on education not travel. WTA is led by well-respected and accomplished tea educator, Donna Fellman, with the support and oversight of our Strategic Technical Advisors. Sign up for your first class at WorldTeaAcademy.com! The newly rebranded Global Tea Championship™ is an independent competition, judged by tea professionals, to distinguish the highest quality & best tasting teas commercially available. All entrants receive feedback from seasoned tea professionals and the chance to win. Find out how your teas match up to rest of the tea industry. Enter your teas today at TeaChampionship.com! 2
2018 BUYER’S GUIDE CONTENTS About GTC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Meet the 2017 Judges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Fall Hot Loose Leaf Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Iced Tea Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Spring Hot Loose Leaf Tea Competition . . . . . . . . . . . . . . . . 14 Packaged Single Serve Competition . . . . . . . . . . . . . . . . . . . . . 19 People's Choice Awards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Judging Methodology & Scoring . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Overview and Quick Links. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 3
2018 BUYER’S GUIDE ABOUT GTC WHAT IS GTC The Global Tea Championship™ is an independent competition, judged by tea professionals, to distinguish the highest quality and best tasting teas commercially available. The Global Tea Championship consists of five competitions: Fall Hot Loose Leaf, Spring Hot Loose Leaf, Iced Commercial, Iced Small Batch and Packaged Single Serve. Each competition consists of its own categories and judging panel and takes place in the following months: PACKAGED SINGLE SERVICE & ICED SMALL BATCH COMPETITION | JANUARY FALL HOT LOOSE LEAF COMPETITION | MARCH ICED COMMERCIAL | MAY SPRING HOT LOOSE LEAF COMPETITION | SEPTEMBER Winners of the Tea Championship are announced after each respective evaluation, personally and in the press release. Winning companies receive a formal announce- ment letter that includes the tea’s rating and ranking as well as a print-ready seal that can be used for all promotional materials and packaging. CHAMPIONSHIP REBRAND In 2017, our Championship formerly known as the North American Tea Championship rebranded to the Global Tea Championship. To better serve the rapid growth of the tea industry and invite tea manufacturers from all around the globe to enter their teas throughout the year, the GTC revamped and refreshed every aspect of its competitions from new category additions to category descriptions to judging requirements and rules and regulations. Our goal at the Global Tea Championship is not only to provide a trusted, valuable source for tea manufacturers to receive qualified feedback on their teas, but also give every company with notable teas the opportunity to be recognized as the best in the industry. We’re proud to present the 2018 Global Tea Championship Buyer’s Guide! Use this listing of the 2017 Global Tea Championship medal success winners to guide your 2018 tea and know that you are purchasing industry - expert tried and verified teas. Thank you for your support and we hope you find this guide helpful as you navigate your purchases in the upcoming year. 4
2018 BUYER’S GUIDE MEET THE 2017 JUDGES Judges for this competition are selected based on their reputation, their professionalism and their extensive experience cupping teas (minimum of 5 years of cupping teas for purchase, quality control, development, etc.). Kelly Amoroso Richard Enticott Allegro Coffee Company Being Tea COMPETITIONS: FALL HOT, COMPETITIONS: FALL HOT, PACKAGED SINGLE SERVE PACKAGED SINGLE SERVE Kelly Amoroso is the tea buyer at Allegro Coffee Richard has worked in the tea industry for over 25 Company (a div. of Whole Foods Market) and years. After a 5 year apprenticeship as a trainee tea has over 23 years of experience in the tea and taster with Tetley in England tasting thousands of coffee industry. Her background has primarily been in quality control, teas each week, Richard held senior roles in buying and blending covering sensory and physical evaluation of raw materials and finished goods for all major tea producing Origins. In 1999 he joined Finlays USA in New Jersey coffee and tea. Originally hired as Quality Control Manager in 2011, she as Director of Tea Trading selling bulk tea and decaffeinated tea to national became the tea buyer for Allegro in 2012 and continues to source, blend, brands and private label packing companies throughout North America. and manage inventory for Allegro Tea products. Thereafter, he joined Martin Bauer Inc. in 2003 as President & CEO (N.A.) with responsibility for a portfolio of ingredients covering tea, herbs, botanical powders and extracts for the dietary supplement industry. In 2015, Richard John Cullicott relocated his family to Boulder, Colorado and is presently owner of Meridian Walters Bay Trading Company, providing botanical ingredients to clients worldwide. COMPETITIONS: ICED John has over 16 years of experience in the tea Suzette Hammond industry. As the President and COO of Walters Being Tea Bay, he is part of the Walters Bay team that COMPETITIONS: FALL HOT, pioneered the grower-direct business model PACKAGED SINGLE SERVE which focuses on sustainability, traceability, and transparency. His operational experience covers the full supply chain from tea nurseries With more than 13 years of experience in retail and tea gardens to tea processing factories and packaging. John was and wholesale, Suzette Hammond is known as one also part of the development team that created category winners at of the most passionate, engaged and creative the North American Tea Championship for 12 years in a row. He has educators in the global tea industry. Suzette is the founder of Being Tea - attended and been a featured speaker at international conferences an independent consultancy for interactive training, customized workshops, and trade shows on tea and helped develop some of the first STI program development, sourcing and hands-on tea mentorship. She courses on tea growing and processing. works with clients across the US, Europe and the Middle East, including importers, wholesalers, retailers, fine restaurants, coffee roasters, culinary / beverage management and industry trade groups. Suzette is also the Education Director for Tea Journey Magazine, serves on the Advisory Board and guest teaches for World Tea Academy, teaches regularly at World Tea Expo and other trade events. 5
2018 BUYER’S GUIDE Lydia Kung VeriLeaf Fine Teas COMPETITIONS: SPRING HOT An avowed foodie who thinks teas get short shrift even as culinary expectations rise in our craft-fixated food culture, Lydia is delighted to play the role of tea advocate. Surely, some of the attention to growing regions and techniques in food, wine, and coffee can be trans- ferred to a more judicious appreciation of fine teas. As an importer, Lydia has occasion to sample teas daily, ranging from low-end, high-volume products to captivating teas that virtually demand sipping again and again. She especially enjoys any occasion to taste with a group, since shared comments help build a tea lexicon and give articulation to nuances. Although no longer working in ethnography, all that this subject encom- passes remains a passion, and tea falls easily into this field. Despite its long tradition, tea continually turns up new finds and surprises. Tea can Scott Svihula still confound, and Lydia considers this as one of tea’s greatest pleasures. Hula Consulting COMPETITIONS: FALL HOT, SPRING HOT, PACKAGED SINGLE SERVE, ICED Rob McCaleb Scott Svihula has carved out a niche as an Herb Research Foundation and of Natural Healthcare Inc expert in the specialty coffee and tea industry. His discerning palate has garnered him many COMPETITIONS: SPRING HOT industry awards and achievements. He further fortifies his multi-faceted skill Rob McCaleb is the founder and president of the set encompassing strategic planning, product development, operations, Herb Research Foundation and of Natural Healthcare marketing, quality assurance, regulatory compliance, training, sales and Inc, providing advisory services for natural products field-to-cup production management. He brings exceptional business development, labeling, marketing and promotion. He is an Ethnobotanist, acumen focused on enhancing sales and revenue growth within regional trained in Cellular Biology and Botany, specializing in modern use of and nationally leading brands supported by impactful advertising, con- botanicals and tea products. He is author of The Encyclopedia of Popular tinuous research, and a talent for identifying and capitalizing on emerging Herbs. Rob was Research Director for Celestial Seasonings; developing industry trends. Scott recently started his own tea and coffee consulting new teas, quality systems and working overseas to improve ingredients at business, Hula Consulting™, to offer a unique one stop service approach the source. He headed the Technical Committee of the American Herbal offering everything a company needs to grow, whether they are a startup Products Association, and was one of only two botanical scientists on or have been in business for decades. His customized consulting approach the presidentially-appointed Commission on Dietary Supplement Labels, allows companies to capitalize on his skills and knowledge to target specific which helped Congress and the FDA implement DSHEA. He has crafted growth areas. hundreds of labels and marketing messages for dozens of companies. McCaleb has helped micro, small and medium scale enterprises to succeed and thrive in the natural products marketplace including development Royce Van Twest QTrade Teas & Herbs of natural product businesses in Africa, Asia, Central and South America, Eastern Europe and Russia. Rob helps companies in formulating, labeling COMPETITIONS: ICED and marketing natural and organic foods, especially tea products, dietary VP of QTrade Teas & Herbs: Royce has 50 years of supplements, and personal care products. He has helped to develop experience in all segments of the tea industry from and market many of America’s top herbal and tea products both in the growing and manufacturing tea to managing plan- natural foods sector and the mass market. tations, marketing, creating custom formulations and providing value addition services. He began his career in Sri Lanka (Ceylon) in 1966 with the Mackwoods Company. In 1976, Royce joined the State Plantation Corporation and subsequently managed some of the island’s best known and largest tea plantations. In the 1990’s Royce joined the Glasgow, Scotland based British firm, the James Finlay Company, as the General Manager of their Hapugastenne Plantation Company, which comprised 22 plantations located in the Uva and Sabaragamuwa districts of the island. Royce immigrated to the United States in 2003 and applied his long experience in the tea industry to the new and fledging field of value added teas and custom formulations. He has since become a specialist in the field and has authored some of the most popular and best-selling blends in today’s market. In 2002, the National Institute of Plantation Management in Sri Lanka elected Royce as a Fellow of the National Institute of Plantation Management for his contribution to the industry. 6
2018 BUYER’S GUIDE FALL HOT LOOSE LEAF TEA COMPETITION Categories evaluated include Signature Famous Teas as well as general FALL HOT LOOSE LEAF CATEGORIES categories that enable lesser known teas to be highlighted and TEA TYPE COUNTRY CATEGORY distinguished in the marketplace. Each category has its own defini- tion. All submissions must meet the respective category definition. Unique Tea Open Class ANY ANY Signature Signature teas are single origin teas that that represent a specific tea Assam Black India Signature type or standard. General teas are every tea outside of the Signature Black Tea (Machine, CTC) Black Any General description such as less common teas, open class, blends, flavors, etc. Black Tea (Orthodox) Black Any General Blended Black Black Any General STEEPING METHOD Breakfast Blend Black Any Signature Teas were steeped in traditional professional cupping sets which hold about 5.5oz (162ml) of water. Each tea was prepared using Chai (Masala Chai) Black Any Signature 3g of tea, unless otherwise noted below. Time and temperature Darjeeling (2nd) Black India Signature were controlled based on the grid below. Darjeeling (Autumnal) Black India Signature Earl Grey Black Black Any Signature TEA TIME TEMPERATURE Flavored Black Black Any General White Tea (leaf & buds) 4 minutes 205°F+ (96°C+) Decaf Black Any General White Tea (buds only) 3 minutes 205°F+ (96°C+) Flavored Decaf Black Any General Pan Fired Green Tea 3 minutes 185°F (85°C) Blended Decaf Black Any General Steamed Green Tea 2 minutes 185°F (85°C) Keemun Black China Signature Steamed + Pan Fired Green Tea 3 minutes 185°F (85°C) Lapsang Souchong Black China Signature Jasmine Green, Pearls 4 minutes 185°F (85°C) Yunnan Black China Signature Yellow Tea 3 minutes 185°F (85°C) Gunpowder Green China Signature Green Oolong Tea 3 minutes 195°F (90°C) Hojicha Green Japan Signature Dark Oolong Tea 4 minutes 195°F (90°C) Jasmine Green (Open Leaf) Green Any Signature Black Tea 5 minutes 205°F+ (96°C+) Jasmine Green (Pearl) Green Any Signature Machine Processed Black Tea - 2g 5 minutes 205°F+ (96°C+) Kukicha Green Japan Signature Darjeeling 4 minutes 195°F (90°C) Moroccan Mint Green Any Signature Pu-erh/Dark Tea 5 minutes 205°F+ (96°C+) Blended Oolong Oolong Any General Rooibos 5 minutes 205°F+ (96°C+) Flavored Oolong Oolong Any General Herbal / Tisane 5 minutes 205°F+ (96°C+) Ginseng Oolong Oolong China Signature Blended Pu-erh/Dark Pu-erh Any General Dark Tea Pu-erh Any General Flavored Pu-erh/Dark Pu-erh Any General Pu-erh Tea Pu-erh China General VIEW DETAILED ICED TEA CATEGORY DESCRIPTIONS 7
2018 BUYER’S GUIDE FALL HOT LOOSE LEAF Competition Medal Winners Date: February 25 & 26, 2017 | Judging Location: Boulder, Colorado Judges: Scott Svihula, Suzette Hammond, Richard Enticott, Kelly Amoroso GREEN Garden to Cup Organics Sipping Streams Tea HOJICHA Moroccan Mint 2017 Company Ginseng 2017 Sugimoto America 604-787-9898 | Canada BRONZE Oolong SILVER 68.8 MEDAL 71 MEDAL SA Hoji Cha greglui0014@gmail.com 907-457-1660 | United States 2017 425-558-5552 | United States SILVER gardentocup.com sippingstreams@gmail.com 73.4 MEDAL sippingstreams.com kyohei@sugimotousa.com sugimotousa.com KUKICHA Teaja Organics Teaja Organics TeaSource Kukicha 2017 Ginseng Oolong 2017 Hojicha 604-558-3252 | Canada SILVER 604-558-3252 | Canada BRONZE 2017 70 MEDAL 70.8 MEDAL 651-788-9971 | United States BRONZE rajteja@teaja.com rajteja@teaja.com wholesale@teasource.com 66.5 MEDAL teaja.com teaja.com teasource.com OOLONG PU-ERH JASMINE GREEN OPEN LEAF BLENDED OOLONG BLENDED PU-ERH/DARK Garden to Cup Organics Garden to Cup Organics Tea Sip Moonlight Jasmine 2017 Osmanthus Oolong 2017 Black Walnut Brownie 2017 604-787-9898 | Canada SILVER 604-787-9898 | Canada SILVER United States GOLD 74.5 MEDAL 74.1 MEDAL 80 MEDAL greglui0014@gmail.com greglui0014@gmail.com jessica.boyd@teasip.com gardentocup.com gardentocup.com teasip.com Teaja Organics Teaja Organics Carytown Teas Starlight Jasmine 2017 Lemongrass Mint Oolong 2017 Blood Orange Pu erh 2017 604-558-3252 | Canada BRONZE 604-558-3252 | Canada GOLD 917-213-6941 | United States BRONZE 71 MEDAL 80 MEDAL 62.6 MEDAL rajteja@teaja.com rajteja@teaja.com patricia@carytownteas.com teaja.com teaja.com carytownteas.com JASMINE GREEN PEARL FLAVORED OOLONG DARK TEA Teaja Organics CITIZENTEA.COM Garden to Cup Organics Jasmine Pearls Private Reserve 2017 Creamy Nut Oolong 2017 Lu’an Private Reserve 2017 604-558-3252 | Canada GOLD 416-312-5243 | Canada GOLD 604-787-9898 | Canada SILVER 80 MEDAL 80 MEDAL 70 MEDAL rajteja@teaja.com tiana@citizentea.com greglui0014@gmail.com teaja.com citizentea.com gardentocup.com Garden to Cup Organics TEAZEN FLAVORED PU-ERH/DARK Jasmine Pearls Private Reserve Angelic Aroma 2017 Teaja Organics 2017 604-787-9898 | Canada SILVER South Korea SILVER Tangerine Basil Pu’erh 71 MEDAL 72 MEDAL 2017 greglui0014@gmail.com mkt@teazen.co.kr 604-558-3252 | Canada GOLD teazen.co.kr rajteja@teaja.com 80 MEDAL gardentocup.com teaja.com Royal Tea NY La Crème Coffee & Tea Jasmine Pearls 2017 Pumpkin Spice Oolong Tea 2017 Dethlefsen & Balk, Inc. 908-561-6733 | United States BRONZE 214-352-8090 | United States BRONZE Pu Erh Pistachio 2017 64.3 MEDAL 71 MEDAL ravi@royalteany.com sam@lacremecoffeeandtea.com 630-851-8549 | United States SILVER 70 MEDAL royalteany.com lacremecoffeeandtea.com benjamin@dethlefsen-balk.us dethlefsen-balk.us MOROCCAN MINT GINSENG OOLONG Tea Forte Garden to Cup Organics La Crème Coffee & Tea Moroccan Mint 2017 Ginseng Oolong Supreme Diet Blend Tea 2017 2017 800-721-1149 | United States SILVER 604-787-9898 | Canada GOLD 214-352-8090 | United States BRONZE 71.5 MEDAL 80 MEDAL 64.8 MEDAL kleblanc@teaforte.com greglui0014@gmail.com sam@lacremecoffeeandtea.com teaforte.com gardentocup.com lacremecoffeeandtea.com 8
2018 BUYER’S GUIDE FALL HOT LOOSE LEAF Competition Medal Winners PU-ERH BLENDED BLACK FLAVORED BLACK International Tea Importers Agricola Himalaya Churchill’s Fine Teas Puerh 2017 High Grown Colombian 2017 Lemon Drops Black Tea 2017 562-566-3944 | United States SILVER Cacao Kisses SILVER 513-421-1455 | United States GOLD 70 MEDAL 79 MEDAL 82 MEDAL desiree@teavendor.com 572-641-0717 | Columbia kern.kg@gmail.com teavendor.com santiago.gonzales@agricolahimalaya.com churchillsteas.com agricolahimalaya.com Garden to Cup Organics Garden to Cup Organics Pu’erh 1998 Private Reserve De Koffieliefhebber Citron Mint Black 2017 2017 604-787-9898 | Canada BRONZE Crispy Chocolate 2017 604-787-9898 | Canada SILVER greglui0014@gmail.com 64.8 MEDAL 32497974437 | Belgium BRONZE greglui0014@gmail.com 81 MEDAL 68.3 MEDAL gardentocup.com stijn@dekoffieliefhebber.be gardentocup.com dekoffieliefhebber.be BLACK Tea Sip BLACK TEA (MACHINE CUT) BREAKFAST BLEND Lemon Lime 2017 Amarawati Tea Company Ltd. Lumbini Tea Factory (Pvt) Ltd. United States BRONZE 80 MEDAL Halmari Gold CTC Lumbini Breakfast Tea (FBOPF) jessica.boyd@teasip.com 2017 2017 9830170546 | India SILVER 94 415676465 | Sri Lanka GOLD teasip.com 70 MEDAL marketing@lumbinitea.com 80 MEDAL amit@amarawati.com amarawati.com lumbinitea.com KEEMUN Garden to Cup Organics Compania Ecuatoriana del Te, C.A. Tapestry Tea Company Imperial Keemun Private Reserve 2017 Black CTC 2017 Irish Breakfast 604-787-9898 | Canada SILVER 2017 2017 72 MEDAL 593-2-389-5691 | Ecuador BRONZE 602-663-4210 | United States SILVER greglui0014@gmail.com 63.6 MEDAL Jack.Chisum@TapestryTea.com 70 MEDAL gardentocup.com fcastillocruz@tedelecuador.com tedelecuador.com tapestrytea.com MeiMei Fine Teas, LLC ASSAM Garden to Cup Organics Imperial Gongfu Black Tea 2017 Florapharm Tea USA LP Quatrain Breakfast 571-338-8789 | United States BRONZE 2017 67.2 MEDAL Assam GTGFOP1 Halmari (cl) 604-787-9898 | Canada BRONZE victoria@meimeitea.com 2017 65.5 MEDAL 912-877-7717 | United States GOLD greglui0014@gmail.com meimeitea.com 80 MEDAL gardentocup.com j.stoessel@florapharm.de florapharmteausa.com Mark T. Wendell Tea Company CHAI (MARSALA CHAI) HU-KWA 2017 Dinjoye Tea Estate Tea Sip 978-635-9200 | United States BRONZE 69 MEDAL Assam Golden Tips Masala Chai hejohnson1@marktwendell.com 2017 2017 43862315239 | India SILVER United States GOLD marktwendell.com 72.1 MEDAL jessica.boyd@teasip.com 80 MEDAL mrityunjayjalan91@gmail.com manaorganics-usa.com teasip.com YUNNAN Garden to Cup Organics Chota Tingrai Tea Estate Teaja Organics Yunnan Golden Tip 2017 Chota Tingrai Assam Whole Mumbai Chai 604-787-9898 | Canada SILVER 2017 604-558-3252 | Canada 2017 greglui0014@gmail.com 71 MEDAL Leaf Black Tea (TGFOP1) BRONZE BRONZE 71 MEDAL rajteja@teaja.com 64.1 MEDAL gardentocup.com 9492144374 | United States avantikaj@mana-organics.com teaja.com manaorganics-usa.com Teaja Organics DARJEELING AUTUMNAL Yunnan Golden Monkey 2017 BLACK TEA (ORTHODOX) Teaja Organics 604-558-3252 | Canada BRONZE Darjeeling Autumn rajteja@teaja.com 65.7 MEDAL Lumbini Tea Factory (Pvt) Ltd. 2017 Lumbini Sinharaja Wiry Tips 604-558-3252 | Canada BRONZE teaja.com 2017 65.4 MEDAL (FBOPF Extra Special) GOLD rajteja@teaja.com 80 MEDAL teaja.com 94 415676465 | Sri Lanka marketing@lumbinitea.com lumbinitea.com EARL GREY BLACK Garden to Cup Organics Florapharm Tea USA LP Majestic Earl Grey 2017 NOP Organic Nepal Hand 604-787-9898 | Canada SILVER 2017 greglui0014@gmail.com 71 MEDAL Rolled Floral Guranse SILVER 77.1 MEDAL gardentocup.com 912-877-7717 | United States j.stoessel@florapharm.de florapharmteausa.com Whispering Pines Tea Company Earl Gold Reserve 2017 Teaja Organics United States BRONZE 70.1 MEDAL Wuyishan Golden Tips brenden@whisperingpinestea.com 2017 604-558-3252 | Canada BRONZE whisperingpinestea.com 72 MEDAL rajteja@teaja.com teaja.com 9
2018 BUYER’S GUIDE ICED TEA COMPETITION ICED TEA TYPES INSTANT POWDER This overall category is defined as soluble powder packaged as instant mix, cold brew, spray dried, or freeze dried where the READY TO DRINK (RTD) soluble powder will dissolve with the addition of room temperature water by stirring or shaking. This category is for iced tea marketed This overall category is defined as a single strength pre-bottled beverages ONLY. Product will be mixed with room temperature or packaged liquid drink that requires no further brewing or prepa- water, stirred or shaken and judged over ice. Submissions must ration. Submissions must be a minimum of 6 bottles (packages) in be a full unopened case(s) from stock product. full case quantities. INSTANT CONCENTRATE COMMERCIAL FRESH BREWED This overall category is defined as a liquid concentrate of any ratio This overall category is defined as dry tea in either open brew that requires the addition of water to make a single strength, fraction packs or filter packs that is brewed on commercial iced drinkable tea. This product must be packaged in a bottle or other tea equipment and sold in cases to foodservice customers. liquid packaging (not Bag-in-Box) with a minimum size of a 32oz Tea is brewed at either 1.5 gallon (192oz, 5,678ml) or 3.0 gallon (946ml) and a maximum of 128oz (3,785ml). This category is for (384oz, 11,356ml) sizes on Wilbur Curtis equipment. Packs must iced tea marketed beverages ONLY. Submissions to this category be a minimum of 1oz (28g) and a maximum of 4oz (113g). Case are hand blended per submission’s ratio to create a half gallon counts must be a minimum of 20 count. This includes any bulk (64oz, 1,892ml) finished single strength, drinkable volume with room loose, home brew, pitcher brewed or cold brewed products. temperature water and then judged over ice. Submissions must be Commercial fresh brewed categories were on Wilbur Curtis equip- a full unopened case from stock product. ment. Each entry submits a calibration form to ensure proper calibration and brewing of your submission. If none is provided Categories evaluated include Ready-to-Drink, Foodservice and default settings are used. Submissions must be a full unopened Instant iced teas. Each category has its own type as displayed below. case from stock product. BAG-IN-BOX (BIB) This overall category is defined as a liquid concentrate of any ratio that requires the addition of water to make a single strength, drink- able tea. This product is packaged in a traditional bag-in-box with either a QCD or Scholle connection. Submissions to this category are blended by Wilbur Curtis professionals according to submis- sion’s ratio to create a 1 gallon (128oz, 3,785ml) finished single strength, drinkable volume with room temperature water and then judged over ice. Submissions must be a full BIB unopened case from stock product. 10
2018 BUYER’S GUIDE ICED TEA COMPETITION CATEGORIES TEA TYPE COUNTRY CATEGORY Flavored Black Black Any RTD Sweetened Black Black Any RTD Black Straight Black Any RTD Flavored Green Green Any RTD Sweetened Green Green Any RTD Green Straight Green Any RTD Flavored Matcha Green Any RTD Sweetened Matcha Green Any RTD Matcha Straight Green Any RTD Flavored Oolong Oolong Any RTD Sweetened Oolong Oolong Any RTD Oolong Straight Oolong Any RTD TEA TYPE COUNTRY CATEGORY Flavored White White Any RTD Flavored White White Any Comm Fresh Brew Sweetened White White Any RTD White Straight White Any Comm Fresh Brew White Straight White Any RTD Flavored Pu-erh Pu-erh Any Comm Fresh Brew Flavored Pu-erh Pu-erh Any RTD Pu-erh Straight Pu-erh Any Comm Fresh Brew Sweetened Pu-erh Pu-erh Any RTD Flavored Herbal Herbal Any Comm Fresh Brew Pu-erh Straight Pu-erh Any RTD Herbal Straight Herbal Any Comm Fresh Brew Flavored Herbal Herbal Any RTD Flavored Rooibos Rooibos Any Comm Fresh Brew Sweetened Herbal Herbal Any RTD Flavored Black Black Any Instant Powder Herbal Straight Herbal Any RTD Sweetened Black Black Any Instant Powder Flavored Rooibos Rooibos Any RTD Black Straight Black Any Instant Powder Sweetened Rooibos Rooibos Any RTD Flavored Green Green Any Instant Powder Rooibos Straight Rooibos Any RTD Sweetened Green Green Any Instant Powder Flavored Kombucha Kombucha Any RTD Green Straight Green Any Instant Powder Kombucha Straight Kombucha Any RTD Flavored Matcha Green Any Instant Powder Sweetneed Kombucha Kombucha Any RTD Sweetened Matcha Green Any Instant Powder Flavored Carbonated Any Any RTD Matcha Straight Green Any Instant Powder Carbonated Straight Any Any RTD Flavored Herbal Herbal Any Instant Powder Sweetneed Carbonated Any Any RTD Sweetened Herbal Herbal Any Instant Powder Flavored Cold Brew Any Any RTD Herbal Straight Herbal Any Instant Powder Cold Brew Straight Any Any RTD Flavored Rooibos Rooibos Any Instant Powder Sweetened Cold Brew Any Any RTD Sweetened Rooibos Rooibos Any Instant Powder Flavored Black Black Any BIB Rooibos Straight Rooibos Any Instant Powder Sweetened Black Black Any BIB Flavored Black Black Any Instant Concentrate Black Straight Black Any BIB Sweetened Black Black Any Instant Concentrate Flavored Green Green Any BIB Black Straight Black Any Instant Concentrate Sweetened Green Green Any BIB Flavored Green Green Any Instant Concentrate Green Straight Green Any BIB Sweetened Green Green Any Instant Concentrate Flavored Herbal Herbal Any BIB Green Straight Green Any Instant Concentrate Sweetened Herbal Herbal Any BIB Flavored Herbal Herbal Any Instant Concentrate Herbal Straight Herbal Any BIB Sweetened Herbal Herbal Any Instant Concentrate Flavored Black Black Any Comm Fresh Brew Herbal Straight Herbal Any Instant Concentrate Black Straight Black Any Comm Fresh Brew Flavored Rooibos Rooibos Any Instant Concentrate Flavored Green Green Any Comm Fresh Brew Sweetened Rooibos Rooibos Any Instant Concentrate Green Straight Green Any Comm Fresh Brew Rooibos Straight Rooibos Any Instant Concentrate Flavored Oolong Oolong Any Comm Fresh Brew Oolong Straight Oolong Any Comm Fresh Brew VIEW DETAILED ICED TEA CATEGORY DESCRIPTIONS 11
2018 BUYER’S GUIDE ICED TEA Competition Medal Winners Date: May 11 & 12, 2017 | Judging Location: Montbello, CA Judges: Royce Van Twest, Scott Svihula, John Cullicutt COMMERCIAL FRESH BREWED China Mist Teakina LLC BLACK STRAIGHT Hibiscus Raspberry Frenzy 2017 Teakina Traditional Black Tea 2017 S & D Coffee & Tea Herbal Iced Tea SILVER 310-910-3575 | United States BRONZE 70 MEDAL 65 MEDAL Premium Blend 480-998-8807 | United States hazar@teakina.com 2017 704-782-3121 | United States SILVER kiley@chinamist.com teakina.com 70 MEDAL chinamist.com everettp@sndcoffee.com sndcoffee.com FLAVORED BLACK FLAVORED HERBAL Try My T, LLC Farmer Brothers Shangri La Tea Co. Try My T Gourmet Iced Tea 2017 Classic Black Tea Raspberry Cooler 323-855-0966 | United States BRONZE 2017 2017 62 MEDAL 682-549-6621 | United States 562-9429828 | United States BRONZE mcconnect@aol.com 67 BRONZE 69 MEDAL kbiggins@farmerbros.com MEDAL kanny.gordon@shangrilaco.com trymyt.com farmerbros.com shangrilaco.com FLAVORED GREEN FLAVORED BLACK FLAVORED WHITE Templar Food Products TeaSource China Mist Peach Zen Matcha 2017 Minnestoa N’Ice Orange Blossom Ginger Green Tea #2117 SILVER 2017 2017 70 MEDAL 651-788-9971 | United States SILVER Iced White Tea SILVER 908-665-9511 | United States 72 MEDAL 70 MEDAL kbiggins@farmerbros.com 480-998-8807 | United States susan@icedtea.com farmerbros.com kiley@chinamist.com icedtea.com chinamist.com Shangri La Tea Co. FLAVORED OOLONG Tropical Passion GREEN STRAIGHT Templar Food Products 2017 562-9429828 | United States BRONZE S & D Coffee & Tea Ginger Starkrimson Pear 2017 65 MEDAL Mangrove Bay Green Oolong Tea #2300 kanny.gordon@shangrilaco.com 2017 SILVER 704-782-3121 | United States 908-665-9511 | United States 70 MEDAL shangrilaco.com 62 BRONZE MEDAL everettp@sndcoffee.com susan@icedtea.com FLAVORED GREEN sndcoffee.com icedtea.com Royal Cup Coffee & Tea Green Mint Iced Tea 2017 BAG IN BOX FLAVORED ROOIBOS 205-789-8475 | United States SILVER SWEETENED BLACK Templar Food Product 70 MEDAL Pineapple Mango Afrian mmalone@royalcupcoffee.com Argo Tea 2017 royalcupcoffee.com Carolina Honey Sweetened Black Mountain Tea #1410 BRONZE 2017 62 MEDAL 312-756-7733 | United States SILVER 908-665-9511 | United States 70 MEDAL susan@icedtea.com Mighty Leaf Tea holliston.thomas@argotea.com Caribbean Isle Green Iced Tea argotea.com icedtea.com 2017 415-491-2650 | United States BRONZE 62 MEDAL Rooibee Red Tea apattee@mightyleaf.com SWEETENED HERBAL mightyleaf.com Argo Tea Rooibee Red Tea Summer Peach 2017 Hibiscus 502-741-6035 | United States BRONZE 2017 60 MEDAL FLAVORED HERBAL 312-756-7733 | United States SILVER morgan@rooibeeredtea.com 70 MEDAL rooibeeredtea.com Mighty Leaf Tea holliston.thomas@argotea.com Mighty Leaf Tea w/Red Berry 2017 argotea.com 415-491-2650 | United States GOLD FLAVORED WHITE 80 MEDAL Templar Food Products apattee@mightyleaf.com READY TO DRINK mightyleaf.com BLACK STRAIGHT Lotus Blossom White Tea 2017 Crystal Geyser Water Co. w/Organic Coconut Water #2300 GOLD 80 MEDAL Tejava 908-665-9511 | United States 415-616-9590 | United States 2017 GOLD susan@icedtea.com lornao@crystalgeyser.com 80 MEDAL icedtea.com tejava.com 12
2018 BUYER’S GUIDE ICED TEA COMPETITION MEDAL WINNERS GREEN STRAIGHT SWEETENED GREEN LIQUID CONCENTRATE ITO EN New Age Beverage Corp BLACK STRAIGHT Ocha Kyoto Uji Matcha 2017 Xing Blueberry Green Tea 2017 Farmer Brothers 718-250-4000 | United States BRONZE 949-333-9677 | United States BRONZE Black Unsweetened Tea 65 MEDAL 64 MEDAL 2017 rtison@itoen.com jbarrow@newagebev.us 682-549-6621 | United States SILVER itoen.com newagebev.us 70 MEDAL kbiggins@farmerbros.com farmerbros.com HERBAL STRAIGHT SWEETENED HERBAL SAHPAT Teas Karkade Tea Inc. SWEETENED BLACK Ginger + Turmeric + 2017 Karkade Tea 2017 Farmer Brothers Hibiscus Herbal Tea BRONZE 315-720-7974 |United States GOLD Farmer Bros. 65 MEDAL 80 MEDAL 2017 240-449-9335 | United States sales@karkadetea.com Black Sweetened Tea BRONZE nipika.borah@gmail.com karkadetea.com 682-549-6621 | United States 63 MEDAL sahpat.com kbiggins@farmerbros.com Teavana farmerbros.com SWEETENED BLACK Passion Tango Craft Iced Tea 2017 New Age Beverage Corp 212-299-8975 | United States BRONZE Marley Mellow Mood, nirmala.singh@zengroup.com 60 MEDAL 2017 Peach Raspberry Black Tea SILVER teavana.com 70 MEDAL 949-333-9677 | United States jbarrow@newagebev.us Wnutritional newagebev.us Luminus Tea Hibiscus 2017 5.5114E+11 | South America SILVER 70 MEDAL Milo’s Tea Company daniel@wnutri.com.br Milo’s Famous Sweet Tea wnutri.com.br 2017 205-424-4284 | United States BRONZE ccrews@drinkmilos.com 61 MEDAL drinkmilos.com 13
2018 BUYER’S GUIDE SPRING HOT LOOSE LEAF TEA COMPETITION Categories evaluated include Signature Famous Teas as well as TEA TYPE COUNTRY CATEGORY general categories that enable lesser known teas to be highlighted Chamomile Herbal Any Signature and distinguished in the marketplace. Each category has its own definition. All submissions must meet the respective category definition. Detox Blend Herbal Any General Flavored Herbal Herbal Any General SPRING HOT LOOSE LEAF CATEGORIES Hibiscus Herbal Any Signature TEA TYPE COUNTRY CATEGORY Mint Tea Herbal Any Signature USA Grown Tea Any USA General Sleep/Relax Blend Herbal Any General African Black (Machine) Black African General Aged/Baked Oolong Oolong Any General Countries Oriental Beauty Oolong Taiwan Signature African Black (Orthodox) Black African General (Formosa Silver Tip) Countries Pouchong Oolong Taiwan Signature Ceylon (Open) Any Sri Lanka General Dark Oolong Oolong Any General Ceylon Low Grown Black Sri Lanka Signature Dong Ding (Tung Ting) Oolong Taiwan Signature Ceylon Mid Grown Black Sri Lanka Signature Green Oolong Oolong Any General Ceylon High Grown Black Sri Lanka Signature Milk Oolong Oolong Taiwan Signature Darjeeling (1st) Black India Signature Ti Kuan Yin (Jade) Oolong China Signature Golden Monkey Black China Signature Ti Kuan Yin (Traditional) Oolong China Signature Blended Green Green Any General Blended Rooibos Rooibos Any General Dragonwell Green China Signature Flavored Rooibos Rooibos Any General Flavored Green Green Any General Bai Mu Dan White China Signature Genmaicha Green Japan Signature Blended White Tea White Any General Genmaimatcha Green Japan Signature Flavored White Tea White Any General Gyokuro Green Japan Signature Silver Needles White China Signature Matcha Blend - Powders Green Japan Signature White Tea White Any General Matcha Blend - Botanicals Green Japan Signature Yellow Straight Yellow China Signature Matcha Straight Green Japan Signature Flavored Rooibos Rooibos Any Instant Concentrate Pan Fired Green Green Any General Sweetened Rooibos Rooibos Any Instant Sencha Green Japan Signature Concentrate Steamed Green Green Any General Rooibos Straight Rooibos Any Instant Steamed + Pan Fired Green Green Any General Concentrate Blended Herbal Herbal Any General Caffeinated Herbal Blend Herbal Any General VIEW DETAILED ICED TEA CATEGORY DESCRIPTIONS Caffeinated Herbal Straight Herbal Any General 14
2018 BUYER’S GUIDE SPRING HOT LOOSE LEAF Competition Medal Winners Date: September 16 & 17, 2017 | Judging Location: Boulder, Colorado Judges: Scott Svihula, Rob McCaleb, Lydia Kung USA GROWN TEA Garden to Cup Organics ANY Ceylon Special 2017 BLENDED HERBAL Onomea Tea Co. Canada BRONZE HERBAL 75.5 2017 MEDAL Ono Black Tea greglui@gardentocup.com SerendipiTea 2017 USA GOLD gardentocup.com Golden Milk Mix robhawaiitea.us 86 MEDAL USA JUDGE’S onotea.com CEYLON MID GROWN Linda@serendipitea.com CHOICE BLACK serendipitea.com The Great Mississippi Garden to Cup Organics Tea Company Ceylon Supreme 2017 2017 Mississippi Queen 82 SILVER MEDAL Canada 70 SILVER MEDAL GOLDEN MONKEY USA greglui@gardentocup.com BLACK coaster_25@hotmail.com gardentocup.com Garden to Cup Organics greatmsteacompnay.com Monkey Private Reserve 2017 Walters Bay Canada SILVER AFRICAN BLACK (ORTHODOX) Walters Bay BPS greglui@gardentocup.com 77.8 MEDAL 2017 BLACK USA BRONZE gardentocup.com john@waltersbay.com 69 MEDAL Newby Teas African Pride Heritage Collection waltersbay.com La Teteria 2017 England BRONZE Jin Jun Mei Honey emilys@newbyteas.com 69 MEDAL CEYLON HIGH GROWN 2017 Chile BRONZE newbyteas.com BLACK lateteria@lateteria.cl 76.2 MEDAL Teaja Organic lateteria.cl CEYLON (OPEN) Ceylon Reserve 2017 ANY Canada 80 GOLD MEDAL BLENDED GREEN Lumbini Tea Exports (Pvt) Ltd. rteja@teaja.com GREEN Lumbini tea Valley Singharaja teaja.com The Tea Spot 2017 WiryTips GOLD Sweet Magnolia Green 81.7 MEDAL Garden to Cup Organics 2017 Sri Lanka USA GOLD sales@lumbiniteavalley.com Ceylon Supreme XE 80 MEDAL 2017 maria@theteaspot.com lumbiniteavalley.com Canada SILVER theteaspot.com greglui@gardentocup.com 71.3 MEDAL Walters Bay gardentocup.com Garden to Cup Organics 2017 Walters Bay FF-1 SILVER Osmanthus Green USA 70.3 MEDAL DARJEELING (1ST) 2017 Canada SILVER john@waltersbay.com BLACK greglui@gardentocup.com 71.3 MEDAL waltersbay.com Garden to Cup Organics gardentocup.com Imperial Darjeeling Reserve 2017 CEYLON LOW GROWN Canada SILVER Teaja Organic greglui@gardentocup.com 71.8 MEDAL Rose Garden Green Tea BLACK 2017 Lumbini Tea Exports (Pvt) Ltd. gardentocup.com Canada BRONZE rteja@teaja.com 65 MEDAL Lumbini tea Valley Tipsy Eve 2017 Sri Lanka GOLD Glenburn Tea Direct teaja.com 83.7 MEDAL Glenburn Darjeeling 1st Flush sales@lumbiniteavalley.com 2017 lumbiniteavalley.com USA 69 BRONZE MEDAL DRAGONWELL shalini@glenburnteadirect.com GREEN TeaSource glenburnteadirect.com Teaja Organic Lumbini Estate FBOPF 2017 Dragonwell Private Reserve 2017 USA SILVER Canada SILVER wholesale@teasource.com 77 MEDAL 71.2 MEDAL rteja@teaja.com teasource.com teaja.com 15
2018 BUYER’S GUIDE SPRING HOT LOOSE LEAF Competition Medal Winners FLAVORED GREEN MATCHA BLEND LEAVES Teaja Organic GREEN GREEN Kyoto Sencha Private Reserve 2017 Florapharm Tea USA Shohokuenchaten Co. Canada BRONZE 69 MEDAL Rose of the Orient Matcha Genmaicha rteja@teaja.com 2017 2017 USA GOLD Japan SILVER teaja.com 80 MEDAL 77.8 MEDAL j.stoessel@florapharm.de sugimoto@ujicha.com florapharm.de ujicha.com STEAMED GREEN GREEN Kai Organic Tea MATCHA STRAIGHT Sugimoto America Maqui Berry Green 2017 GREEN SA Organic Kabuse Cha 2017 USA SILVER Garden to Cup Organics USA GOLD 70 MEDAL 80 MEDAL andrew@kaitea.com Ceremonial Matcha Private Reserve kyohei@sugimotousa.com 2017 kaitea.com Canada GOLD sugimotousa.copm 84.5 MEDAL greglui@gardentocup.com Garden to Cup Organics gardentocup.com The Tea House Hawaiian Sunset Tamaryoku Cha 2017 2017 Canada BRONZE Shohokuenchaten Co. USA SILVER 65 MEDAL 74 MEDAL greglui@gardentocup.com Uji Matcha Unjonotomo ddrteaman@aol.com 2017 gardentocup.com Japan SILVER theteahouse.com 82.7 MEDAL sugimoto@ujicha.com GENMAICHA ujicha.com Japanese Green Tea Inc. GREEN Issaku 2017 Mighty Leaf Teaja Organic USA BRONZE 69 MEDAL Genmaicha 2017 Ceremonial Matcha Private Reserve Info@JapaneseGreenTeaIn.com 2017 USA SILVER Canada BRONZE japanesegreenteain.com 79 MEDAL 80.7 MEDAL apattee@mightyleaf.com rteja@teaja.com mightyleaf.com teaja.com BLENDED HERBAL HERBAL GYOKURO PAN FIRED GREEN Florapharm Tea USA GREEN GREEN Star Whisper 2017 Shohokuenchaten Co. Florapharm Tea USA USA SILVER j.stoessel@florapharm.de 70 MEDAL Uji Gyokuro 2017 Organic Japan Tamaryokucha 2017 Japan GOLD Gokase GOLD florapharm.de 81.8 MEDAL 81.5 MEDAL sugimoto@ujicha.com USA ujicha.com j.stoessel@florapharm.de Garden to Cup Organics florapharm.de Lavender Raspberry Honeybush 2017 Teaja Organic Canada BRONZE 69 MEDAL Gyokuro Private Reserve Xingguo Yi Xiang Yuan greglui@gardentocup.com 2017 Canada SILVER Industry Tea Co. gardentocup.com 75 MEDAL 2017 rteja@teaja.com Fang Tai Mei White Jade SILVER teaja.com China 77.3 MEDAL ddrteaman@aol.com Garden to Cup Organics hktdc.com Gyokuro Private Reserve 2017 Canada BRONZE Garden to Cup Organics greglui@gardentocup.com 68 MEDAL Bi Lo Chun Private Reserve 2017 gardentocup.com Canada BRONZE 69 MEDAL greglui@gardentocup.com MATCHA BLEND POWDER gardentocup.com GREEN PANATEA SENCHA “GLOW” Instant Matcha Latte 2017 GREEN USA GOLD Florapharm Tea USA 80 MEDAL dm@panateamatcha.com Organic Japan Sencha Nishi 2017 panateamatcha.com USA GOLD 80 MEDAL j.stoessel@florapharm.de Healing Butterfly florapharm.de Earl Grey Matcha 2017 USA SILVER First Leaves 70 MEDAL sales@libertybrandsusa.com Sencha Fine Loose Leaf Green Tea 2017 libertybrandsusa.com USA SILVER harakawa@firstleaves.com 77.8 MEDAL Numi Organic Tea firstleaves.com Citrus Matcha 2017 USA BRONZE 68.8 MEDAL jenna@dadascope.com numitea.com 16
2018 BUYER’S GUIDE SPRING HOT LOOSE LEAF Competition Medal Winners CAFFEINATED HERBAL BLEND FLAVORED HERBAL AGED/BAKED OOLONG HERBAL HERBAL OOLONG Garden to Cup Organics Teaja Organic Garden to Cup Organics Lemon Ginger Yerba Mate 2017 Lime Raspberry Honeybush 2017 Anxi Coal Fired Iron Goddess 2017 Canada GOLD Canada GOLD Canada SILVER 80.2 MEDAL 80 MEDAL 72.8 MEDAL greglui@gardentocup.com rteja@teaja.com greglui@gardentocup.com gardentocup.com teaja.com gardentocup.com Teaja Organic Pluck Tea BAI HAO/ORIENTAL BEAUTY Strawberry Hibiscus Yerba Mate 2017 Verbana Blues OOLONG 2017 Canada SILVER Canada SILVER Mighty Leaf rteja@teaja.com 79.2 MEDAL info@plucktea.com 70 MEDAL Golden Dragon Oolong teaja.com plucktea.com USA 2017 SILVER apattee@mightyleaf.com 75.8 MEDAL CAFFEINATED HERBAL STRAIGHT Kai Organic Tea mightyleaf.com HERBAL Hibiscus Berry 2017 Teaja Organic USA 66 BRONZE MEDAL BAO ZHONG Teaja with Green Yerba Mate andrew@kaitea.com 2017 OOLONG Canada kaitea.com SILVER Ace Tea rteja@teaja.com 73.3 MEDAL Jack of Clubs teaja.com HIBISCUS USA 2017 SILVER HERBAL 79 MEDAL wendyliao.acetea@gmail.com JUMANDIPRO US LLC Garden to Cup Organics Waykana Green Guayusa Hibiscus 2017 2017 DARK OOLONG USA BRONZE Canada GOLD 69 MEDAL 82.7 MEDAL OOLONG sales@waykana.com greglui@gardentocup.com TeaSource waykana.com gardentocup.com Shui Mi Xiang 2017 (Fragrant Honey Oolong) GOLD CHAMOMILE Teaja Organic USA 80 MEDAL HERBAL Hibiscus 2017 wholesale@teasource.com Teaja Organic Canada SILVER 75 MEDAL teasource.com Egyptian Chamomile rteja@teaja.com 2017 Canada teaja.com 80 GOLD MEDAL Chazhou Chaoan rteja@teaja.com Lan Hua Xiang Honey teaja.com MINT TEA Orchid Fragrance 2017 SILVER HERBAL 77 MEDAL China Garden to Cup Organics Garden to Cup Organics 57440718@qq.com Nile River Valley Chamomile West Coast Mint 2017 2017 Canada SILVER Canada SILVER MeiMei Fine Teas 71.8 MEDAL 75.2 MEDAL greglui@gardentocup.com greglui@gardentocup.com Floral Shui Xian 2016 2017 gardentocup.com gardentocup.com Wuyi Rock Oolong BRONZE USA 75.5 MEDAL DETOX BLEND Teaja Organic victoria@meimeitea.com HERBAL P & S Mint 2017 meimeitea.com Teaja Organic Canada BRONZE rteja@teaja.com 69 MEDAL Detox GREEN OOLONG 2017 Canada teaja.com GOLD OOLONG rteja@teaja.com 80 MEDAL Teavivre teaja.com SLEEP/RELAX BLEND Nonpareil Taiwan DaYuLing 2017 HERBAL High Mountain Cha Want SILVER Florapharm Tea USA Tapestrty Tea 75.5 MEDAL China Herbs for Women Natural 2017 Dream Tea 2017 angel@teavivre.com USA SILVER USA GOLD teavivre.com 73 MEDAL 80 MEDAL j.stoessel@florapharm.de jack.chisum@tapestrytea.com florapharm.de tapestrytea.com MILK OOLONG OOLONG The Tea Spot Teaja Organic Teaja Organic Turmeric Tonic Zenology 2017 2017 Milk Oolong Private Reserve 2017 USA BRONZE Canada SILVER 69 MEDAL 70 MEDAL Canada SILVER maria@theteaspot.com rteja@teaja.com 79 MEDAL rteja@teaja.com theteaspot.com teaja.com teaja.com Caribbean Cure Ltd. Camomile Serenitea 2017 Spain BRONZE 64.2 MEDAL stacy.harricharan@gmail.com caribbenacure.com 17
2018 BUYER’S GUIDE SPRING HOT LOOSE LEAF Competition Medal Winners Garden to Cup Organics BAI MU DAN SILVER NEEDLES Milk Oolong Private Reserve 2017 WHITE WHITE Canada BRONZE Eastsign Foods (Quzhou) Co. Ltd. Teaja Organic 76.7 MEDAL greglui@gardentocup.com Eastsign Whte Tea Bai hao Yin Zhen 2017 2017 gardentocup.com Canada BRONZE Canada BRONZE 67.2 MEDAL 60 MEDAL lynn@eastsign.com rteja@teaja.com TI KUAN YIN (JADE) eastsign.com teaja.com OOLONG Teaja Organic BLENDED WHITE TEA WHITE TEA Ti Kuan Yin Jade WHITE WHITE 2017 Canada SILVER Garden to Cup Organics Guranse Tea Estate rteja@teaja.com 77.7 MEDAL Lemon White Tea Guranse Tips 2017 2017 teaja.com Canada GOLD Nepal SILVER greglui@gardentocup.com 80 MEDAL pradeep@guransetea.com.np 76.5 MEDAL Garden to Cup Organics gardentocup.com guransetea.com.np Ti Kuan Yin Jade Ltd. 2017 Canada BRONZE 3 Teas Antu Valley Tea greglui@gardentocup.com 69 MEDAL Organic Lavender White 2017 White Tea 2017 gardentocup.com USA BRONZE Nepal BRONZE 66 MEDAL 69.8 MEDAL terricictastingtea@gmail.com antuvalleytea@gmail.com TI KUAN YIN (TRADITIONAL) OOLONG FLAVORED WHITE TEA YELLOW TEA Teaja Organic WHITE YELLOW Ti Kuan Yin Traditional Teaja Organic Garden to Cup Organics 2017 Canada SILVER White Ginger Peach 2017 Jun Shan Yinzhen 2017 rteja@teaja.com 75.2 MEDAL Canada BRONZE Canada BRONZE 65 MEDAL 69 MEDAL teaja.com rteja@teaja.com greglui@gardentocup.com teaja.com gardentocup.com Garden to Cup Organics Ti Kuan Yin Traditional 2017 Canada BRONZE greglui@gardentocup.com 68.7 MEDAL gardentocup.com BLENDED ROOIBOS ROOIBOS Garden to Cup Organics Lemon Osmanthus Rooibos 2017 Canada SILVER 78.8 MEDAL greglui@gardentocup.com gardentocup.com Chico Chai Golden Tumeric 2017 USA BRONZE sarah@chicochaitea.com 69 MEDAL chicochaitea.com FLAVORED ROOIBOS ROOIBOS Mighty Leaf Coco Chai 2017 USA GOLD apattee@mightyleaf.com 80 MEDAL mightyleaf.com SerendipiTea Cocoa Loco Nut 2017 USA SILVER linda@serendipiTea.com 79 MEDAL serendipitea.com Florapharm Tea USA Tropical Sunrise 2017 USA BRONZE j.stoessel@florapharm.de 69 MEDAL florapharm.de 18
2018 BUYER’S GUIDE PACKAGED SINGLE SERVE COMPETITION PACKAGED SINGLE PACKAGED SINGLE SERVE CATEGORIES All submissions must meet the respective category definitions. SERVE TEA TYPES Each category is evaluated in-line with its delivery method: single cup, bagged and instant. SINGLE CUP TEA TYPE COUNTRY CATEGORY This overall category is defined as tea that is packaged to be brewed Black (Single Origin) Black Any Single Cup through a Keurig® K-Cup® machine. Entries are brewed in a K-Cup® Black Blended Black Any Single Cup compatible machine. Black Flavored Black Any Single Cup BAGGED Breakfast Black Any Single Cup This overall category is defined as dry whole or broken tea leaves Green Blended Green Any Single Cup that are sold in any type of filter bag material. Examples include Green Flavored Green Any Single Cup but are not limited to: paper tea bags, tea bags of other filter material, Green Pan Fired Green Any Single Cup pyramid bags of any material, circle/disc bags, etc. These bags may Green Steamed Green Any Single Cup or may not have a string and/or tag. This category is for hot tea marketed beverages ONLY. Product must be packaged at a minimum Herbal Herbal Any Single Cup of a 10 count and a maximum of 100 count. Product is steeped Herbal Blended Herbal Any Single Cup per the time and temperature guidelines found in the hot tea Herbal Flavored Herbal Any Single Cup section above using 1 bag per tasting bowl. Submissions must be Functional Tea Any Any Single Cup full unopened box from stock product. Dark Oolong Oolong Any Single Cup INSTANT POWDER Green Oolong Oolong Any Single Cup This overall category is defined as soluble powder packaged as Oolong Blended Oolong Any Single Cup instant mix, spray dried, or freeze dried where the soluble powder Oolong Flavored Oolong Any Single Cup will dissolve with the addition of hot water by stirring. This category Pu-erh/Dark Blended Pu-erh/Dark Any Single Cup is for hot tea marketed beverages ONLY. Product will be mixed with Pu-erh/Dark Flavored Pu-erh/Dark Any Single Cup water temperature of 205°F+ (96°C+). Submissions must be a full unopened case(s) from stock product. Pu-erh/Dark Tea Pu-erh/Dark Any Single Cup Rooibos Blended Rooibos Any Single Cup Rooibos Flavored Rooibos Any Single Cup White Blended White Any Single Cup White Flavored White Any Single Cup White Tea White Any Single Cup Black (Single Origin) Black Any Bagged Black Blended Black Any Bagged Black Flavored Black Any Bagged 19
2018 BUYER’S GUIDE PACKAGED SINGLE SERVE CATEGORIES TEA TYPE COUNTRY CATEGORY TEA TYPE COUNTRY CATEGORY Breakfast Black Any Bagged Green Blended Green Any Instant Green Blended Green Any Bagged Green Flavored Green Any Instant Green Flavored Green Any Bagged Green Pan Fired Green Any Instant Green Pan Fired Green Any Bagged Green Steamed Green Any Instant Green Steamed Green Any Bagged Matcha Blend Green Any Instant Herbal Herbal Any Bagged Matcha Flavored Green Any Instant Herbal Blended Herbal Any Bagged Herbal Herbal Any Instant Herbal Flavored Herbal Any Bagged Herbal Blended Herbal Any Instant Functional Tea Any Any Bagged Herbal Flavored Herbal Any Instant Dark Oolong Oolong Any Bagged Functional Tea Any Any Instant Green Oolong Oolong Any Bagged Dark Oolong Oolong Any Instant Oolong Blended Oolong Any Bagged Green Oolong Oolong Any Instant Oolong Flavored Oolong Any Bagged Oolong Blended Oolong Any Instant Pu-erh/Dark Blended Pu-erh/Dark Any Bagged Oolong Flavored Oolong Any Instant Pu-erh/Dark Flavored Pu-erh/Dark Any Bagged Pu-erh/Dark Blended Pu-erh/Dark Any Instant Pu-erh/Dark Tea Pu-erh/Dark Any Bagged Pu-erh/Dark Flavored Pu-erh/Dark Any Instant Rooibos Blended Rooibos Any Bagged Pu-erh/Dark Tea Pu-erh/Dark Any Instant Rooibos Flavored Rooibos Any Bagged Rooibos Blended Rooibos Any Instant White Blended White Any Bagged Rooibos Flavored Rooibos Any Instant White Flavored White Any Bagged White Blended White Any Instant White Tea White Any Bagged White Flavored White Any Instant Black (Single Origin) Black Any Instant White Tea White Any Instant Black Blended Black Any Instant VIEW DETAILED ICED TEA CATEGORY DESCRIPTIONS Black Flavored Black Any Instant Breakfast Black Any Instant 20
2018 BUYER’S GUIDE PACKAGED SINGLE SERVE Competition Medal Winners Date: September 23 & 24, 2017 | Judging Location: Thornton, Colorado Judges: Scott Svhiula, Suzette Hammond, Richard Enticott, Kelly Amoroso BAGGED - WHITE TEA BAGGED - BLACK (SINGLE ORIGIN) CUP - HERBAL BLENDED/TISANE (SINGLE ORIGIN) Zealong Tea Estate Special Tea Company Silk Road Teas Zealong Black Detox Supreme with 2017 2017 White Peony 64 (0)7 854-0988 | New Zealand GOLD BC30 Probiotic BRONZE 2017 80 MEDAL 66.8 MEDAL 415-458-8624 | United States BRONZE info@zealong.co.nz 407-601-4944 | United States nedh@silkroadteas.com 66.4 MEDAL zealong.co.nz sales@specialteacompany.com silkroadteas.com specialteacompany.com Glenburn Tea Direct BAGGED - GREEN STEAMED Glenburn Darjeeling Tea 2017 BAGGED - HERBAL BLENDED/TISANE United States Numi (SINGLE ORIGIN) 70 SILVER MEDAL shalini@glenburnrteadirect.com Turmeric Three Roots Shohokuenchaten Co. Ltd. 2017 glenburnteadirect.com 888-404-6864 | United States GOLD Uji Gyokuro Tea Bag 2017 80 MEDAL 81-(0)774-32-8105 | Japan GOLD lily@dadascope.com 90 MEDAL Newby Teas numitea.com sugimoto@ujicha.com Darjeeling 25 Count Tea Bags ujicha.com 2017 United Kingdom BRONZE Twigs Naturals 62.1 MEDAL gwen@newbyteas.com Caribbean Christmas Tea ITO EN (North America) Inc. 2017 newbyteas.com Trinidad & Tobago SILVER Ito En Matcha Green Traditional 70 MEDAL 718-250-4000 | United States 2017 SILVER sales@twigsnaturals.com rtison@itoen.com 70 MEDAL BAGGED - BREAKFAST twigsnaturals.com itoen.com Mighty Leaf Tea Organic Emperor's Breakfast 2017 Farmer Brothers Newby Teas 877-698-5323 | United States BRONZE Artisan Collection Organic 67 MEDAL 2017 Green Sencha 25 Count Tea Bags apattee@mightyleaf.com Chamomile Lavender Mint BRONZE 2017 61.8 MEDAL 517-999-0590 | United Kingdom BRONZE mightyleaf.com Herbal Tea Sachet 60.5 MEDAL United States gwen@newbyteas.com newbyteas.com BAGGED - PU-ERH/DARK TEA kiley@chinamist.com (SINGLE ORIGIN) farmerbros.com BAGGED - GREEN PAN FIRED Mighty Leaf Tea (SINGLE ORIGIN) Organic Vintage Pu'er 2017 BAGGED - HERBAL/TISANE Zealong Tea Estate 877-698-5323 | United States SILVER (SINGLE ORIGIN) 70 MEDAL Zealong Green apattee@mightyleaf.com Twigs Naturals 2017 64 (0)7 854-0988 | New Zealand SILVER mightyleaf.com Mint Tea 2017 74.3 MEDAL Trinidad & Tobago info@zealong.co.nz 61.9 BRONZE MEDAL zealong.co.nz BAGGED - GREEN BLENDED sales@twigsnaturals.com ITO EN (North America) Inc. twigsnaturals.com Shangri La Tea Co. Inc. Ito En Matcha Green Ginger 2017 Organic English Breakfast 718-250-4000 | United States 64.3 BRONZE MEDAL BAGGED - WHITE FLAVORED 2017 562-942-9828 | United States BRONZE rtison@itoen.com Big T NYC kanny.gordon@shangrilaco.com 66 MEDAL itoen.com Tell-Tale Glow 2017 shangrilaco.com 347-916-4311 | United States BRONZE 63.3 MEDAL BAGGED - BLACK BLENDED theresa@bigntyc.com BAGGED - GREEN OOLONG Farmer Brothers bigtnyc.com (SINGLE ORIGIN) Artisan Collection Chai Spice Zealong Tea Estate Black Tea Sachet 2017 BRONZE BAGGED - GREEN FLAVORED 800-735-2878 | United States 64 MEDAL Mighty Leaf Tea Zealong Oolong 64 (0)7 854-0988 | New Zealand 2017 GOLD kiley@chinamist.com Organic Royal Passion Fruit Green 2017 info@zealong.co.nz 80 MEDAL farmerbros.com 877-698-5323 | United States SILVER 70 MEDAL zealong.co.nz apattee@mightyleaf.com mightyleaf.com 21
2018 BUYER’S GUIDE PACKAGED SINGLE SERVE COMPETITION MEDAL WINNERS Newby Teas BAGGED - ROOIBOS FLAVORED BAGGED - HERBAL/ Oriental Sencha 25 Count Tea Bags 2017 Mighty Leaf Tea TISANE FLAVORED 517-999-0590 | United Kingdom BRONZE Organic Blood Orange Rooibos Two Leaves and a Bud Tea 68.4 MEDAL 2017 gwen@newbyteas.com 877-698-5323 | United States SILVER Company newbyteas.com apattee@mightyleaf.com 70 MEDAL 2017 Organic Detox Herbal Tea SILVER mightyleaf.com 70 MEDAL for Recovery BAGGED - BLACK FLAVORED 970-927-9911 | United States Two Leaves and a Bud Tea Walters Bay jessica@twoleavestea.com Company 2017 Vanilla Rooibos twoleavestea.com 2017 Organic Earl Grey Black Tea SILVER 512-306-0935 | United States BRONZE 70 MEDAL 62.3 MEDAL 970-927-9911 | United States shannae@waltersbay.com Celestial Seasonings jessica@twoleavestea.com waltersbay.com Sangria Zinger twoleavestea.com 303-530-5300 | United States 2017 BRONZE gina.osburn@hain.com 66.62 MEDAL Mighty Leaf Tea hain.com Earl Grey Crème 2017 877-698-5323 | United States BRONZE apattee@mightyleaf.com 62 MEDAL mightyleaf.com 22
2018 BUYER’S GUIDE 2017 PEOPLE’S CHOICE AWARDS Every year at World Tea Expo, companies with Medal Winning teas from each of the Global Tea Championship competitions are invited to participate in the Winner’s Tasting Circle where 3,500+ attendees are 2017 encouraged to taste the GTC’s exceptional teas. At the Winner’s Tasting PEOPLE’S Circle, attendees vote for their favorite teas within multiple categories, CHOICE thus these teas earn a People’s Choice Award. We’re proud to present the People’s Choice Award Winners chosen at World Tea Expo 2017. Best Ready To Drink Best Hot Dark/pu-erh Tea Try My T Dethlefsen & Balk, Inc. Try My T Pu Erh Pistachio 325-855-0966 | United States 630-851-8549 | United States mcconnect@aol.com benjamin@dethlefsen-balk.us trymyt.com dethlefsen-balk.us Best Hot Black Tea Best Hot Herbal Tea Lumbini Tea Factory (PVT) Ltd. World Flavorz Spice & Tea Co. Sinharaja Wiry Tips (FBOPF Extra Special) Lavender Peach 94 415676465 | Sri Lanka 818-671-0221 | United States marketing@lumbinitea.com Kai@worldflavorz.com lumbiniteausa.com worldflavorz.com Best Hot Green Tea Best Foodservice Iced Tea Sugimoto America Teasource Llc SA Hoji Cha Minnesota N’Ice Tea 425-558-5552| United States 877-768-7233 | United States kyohei@sugimotousa.com wholesale@teasource.com sugimotousa.com teasource.com Best Hot White Tea Glenburn Tea Direct Darjeeling Silver Needle 855-242-4925 | United States Shalini@GlenburnTeaDirect.com glenburnfinetea.com Best Single Serve Hot Tea Zealong Tea Estate Zealong Black 64 7 854 0988 | New Zealand info@zealong.co.nz zealong.co.nz 23
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