2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat

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2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
2014 - 2019
MASTER STRATEGY
FOR THE MUSEUM
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

Hapaitia te ara tika pu    ˉ mau ai te rangatiratanga mo ngaˉ uri whakatipu
Foster the pathway of knowledge to strength, independence and growth for future generations
                                           2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 1
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

Foreword:
The Museum of Transport and Technology’s (MOTAT)              The plan as outlined on the following pages sends a clear      and solutions at the international level. MOTAT seeks
new CEO and Board are very pleased to launch a new            message that MOTAT will adapt and change to meet the           to recognise and celebrate this in a way that inspires
five year strategic plan which focuses on using the           expectations and needs of the Auckland community and           the innovators of the future. For example we envisage a
Museum’s existing heritage objects and Kiwi ingenuity and     New Zealand as a whole. MOTAT is looking to work with          MOTAT where you can walk into an exhibition and learn
technology in a ‘hands-on’ way to inspire its visitors. The   community groups, businesses and top Kiwi innovators so        how the technology and scientific principles of the New
Strategy was developed in conjunction with Dame Cheryll       that the Museum achieves its strategic objectives.             Zealand designed YikeBike can be traced back to the
Sotheran. It provides a clearly defined plan to guide the                                                                    Penny Farthing, or discover the story of Sir Richard Taylor
museum through necessary change and introduce Kiwi            MOTAT has some amazing heritage objects in its                 who went from sculpting margarine to heading up the
ingenuity and the associated stories and technology/          collection and enormous potential, built up from the efforts   world-leading Weta Workshop.
science into everything MOTAT does, so that the museum        of volunteers over half a century. The key to unlocking this
moves from being a ‘collection of things’ to a ‘light bulb    potential is the focus on New Zealand and its innovators       We and the Board are confident that this plan will enable
institution’.                                                 to bring those objects and the associated people, stories,     MOTAT to demonstrate to its visitors, in a creative and
                                                              technology and science alive in a way that makes the           inspiring way, the best the Museum and New Zealand’s
The organisation has come a long way over the last 50         museum a “must experience” venue for the Auckland              innovators have to offer.
years and it is now the largest transport and technology      community and beyond. We want our visitors to come
museum in New Zealand attracting circa 270,000 visitors       away from their MOTAT experience and think ‘if they can
per year. The Museum also carries out an important            do it so can I’, and to develop an understanding of the
educational role within the community and we have over        meaning of the past and how the human story has evolved
26,000 school children attending lessons through the          over centuries.
Ministry of Education’s Learning Experiences Outside                                                                         Michael Frawley                 Dr Lesley McTurk
The Classroom (LEOTC). We are looking to increase the         New Zealand’s ‘number 8 wire approach’ and adaptability,       CHIEF EXECUTIVE OFFICER         BOARD CHAIR
number of people who visit the Museum and participate in      which can be traced back to the Tangata Whenua, has
the educational and other learning programmes we offer.       evolved to a level where the country is known for its
                                                              sophisticated and technologically advanced innovations
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

                           2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 1
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY                                                                 PART ONE

Our Vision:                                       Our Values:                                             Our Approach:
To be the “must experience” venue that            COLLABORATION is the way we work together               In order to inspire and engage with our visitors and
uses New Zealand’s heritage, Kiwi ingenuity,      internally and externally as a team that respects and   each other we will:
transport, technology and the associated          supports one another, sharing ideas, knowledge
                                                  and skills so that we achieve our full potential.       MAKE IT SIMPLE: easy to understand, remember
stories in a creative, interactive and hands-on
                                                                                                          and use.
way to educate and inspire the innovators of      INTEGRITY is the foundation on which our
tomorrow.                                         relationships, reputation and authority are built.      MAKE IT PERSONAL: relevant and meaningful so
                                                  We will act morally, ethically and with respect and     that it stimulates thought, conversation and debate.
                                                  transparency at all times.
                                                                                                          MAKE IT ACTIVE: a hands-on, multi-dimensional
                                                  CREATIVITY is the quality that allows us to be          experience.
                                                  courageous and try new things so as to inspire
                                                  those we interact with.                                 MAKE IT CONNECT: put the collection and the
                                                                                                          associated information into context in a way that
                                                  STEWARDSHIP is our individual and collective duty       connects people, concepts and ideas.
                                                  as custodians to manage, develop and preserve
                                                  MOTAT’s collection, skills and knowledge and pass       MAKE IT HAPPEN: deliver what is promised in
                                                  them on to the next generation.                         accordance with the Strategy and the Annual Plan.

                                                                                         2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 1
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

                           2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 1
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

Outcome of Strategy:
OBJECTIVE ONE                                         OBJECTIVE TWO
– MAXIMISE THE VISITOR EXPERIENCE                     – EMPOWER THE MOTAT TEAM
                                                      (I.E. THE STAFF AND VOLUNTEERS)
•   Increase the number and quality of exhibitions
    and events that use MOTAT’s heritage objects,     •   Improve MOTAT’s structures and systems
    Kiwi ingenuity, transport, technology and the         by aligning the Hubs and each MOTAT Team
    associated stories in a creative and hands-on         members’ objectives to the achievement of the
    way to inspire the Museum’s visitors and 		           Vision.
    extend their knowledge.
                                                      •   Build and strengthen the working relationships
•   Develop a new MOTAT Online experience.                across the MOTAT Team to ensure staff and
                                                          volunteers work together as one towards the
•   Develop and implement a Marketing Strategy
                                                          achievement of the Vision.
    (including the use of social media) designed
    to attract visitors, sponsors and volunteers 		   •   Use the Values to define who we are, how we
    to MOTAT and promote it as a “must 		                 operate and how we relate to others.
    experience” venue.
                                                      •   Implement change programmes to ensure
•   Establish a “Think Tank” of leading New 		            that the MOTAT Team is aligned with the
    Zealanders to explore how MOTAT can use               Vision, Values and Strategy, thereby ensuring
    its collection, Kiwi ingenuity, technology 		         the Team is accountable and responsible for
    and innovation to inspire and educate the 		          the achievement of the associated goals.
    Museum’s visitors.

                                                                                           2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 1
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

OBJECTIVE THREE                                    OBJECTIVE FOUR
– IMPROVE QUALITY OF THE COLLECTION                – IMPROVE BUSINESS AND COMMUNITY
AND ITS CARE                                       SUSTAINABILITY

•   Develop and implement a Rationalisation 		     1. Develop and implement the Asset Management       5. Ensure the principles of Te Tiriti o Waitangi
    Programme which identifies the objects that       Plan (i.e. the plan for the maintenance or          and Māori customs and principles are reflected
    are or should be in MOTAT’s collection that       upgrading of MOTAT’s buildings and 		               and acknowledged where relevant.
    can be utilised in the achievement of the 		      infrastructure) and the Development Plan         6. Develop long term and mutually beneficial
    Museum’s Vision.                                  (i.e. the plan for the replacement of MOTAT’s       relationships with MOTAT’s Stakeholders
•   Take proactive steps to improve the quality       buildings overtime) to ensure that the 		           (i.e. the Council, Regional Facilities Auckland
    (as opposed to the quantity) of MOTAT’s 		        Museum’s buildings and infrastructures provide      and the MOTAT Society), the Western Springs
    collection.                                       a proper platform for the achievement of            precinct and major learning institutions
                                                      the Vision.                                         such as Unitec, AUT and the Auckland and
•   Review, develop, implement, communicate
    and monitor MOTAT’s collection policies and    2. Refine MOTAT’s sustainability programmes            Massey Universities.
    procedures in accordance with the 		              to reduce the Museum’s impact on the 		          7. Investigate the development of an integrated
    Museums Aotearoa Code of Ethics so that 		        environment.                                        approach to the enhancement of Auckland’s
    they are aligned to best museum practice and   3. Prudently and proactively manage MOTAT’s            Arts, Culture and Heritage offering with
    facilitate the achievement of the Vision.         finances and other resources.                       Regional Facilities Auckland, the Auckland
•   Ensure that MOTAT’s collection objects 		                                                             War Memorial Museum, the Voyager Museum,
                                                   4. Re-engage and develop a mutually beneficial
    are cared for in accordance with the                                                                  Auckland Art Gallery and the Stardome.
                                                      relationship with the local Iwi using the
    Museum’s policies.                                principles of Te Tiriti o Waitangi/the Treaty    8. The Business Services Hub will review and
•   Use MOTAT’s collection to enhance and 		          of Waitangi.                                        improve MOTAT’s systems and approach for
    support the visitor experience and the 		                                                             securing and monitoring the Museum’s site
    achievement of the Vision.                                                                            and collection.

                                                                                        2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 1
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

                           2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
2014 2019 MASTER STRATEGY FOR THE MUSEUM - Motat
MUSEUM OF TRANSPORT AND TECHNOLOGY

        Timetable:
        YEAR ONE – DEVELOP AND IMPLEMENT

        1. Commence implementation of Strategy.               7. Engage with Auckland’s tertiary institions like
                                                                 Unitec, AUT and the Auckland and Massey
        2. Review the existing structures to ensure that
                                                                 Universities to explore how they can assist
           MOTAT has the right people, competencies and
                                                                 MOTAT with the development of its learning
           roles to achieve the Strategy.
                                                                 programmes.
        3. Develop and implement the Rationalisation
                                                              8. Proactively engage with MOTAT’s Stakeholders,
           Programme for the alignment of MOTAT’s
                                                                 the Western Springs precinct, the Auckland
           collection to the achievement of the Vision and
                                                                 War Memorial Museum, the Stardome and
           to improve the significance and quality (but not
                                                                 Voyager Museum with a view to developing a
           the quantity) of MOTAT’s collection.
                                                                 closer working relationship.
        4. Plan and develop the exhibitions, events and
                                                              9. Re-engage and develop a mutually beneficial
           other projects that will have the biggest impact
                                                                 relationship with Ngātī Whātua o Oˉ rākie and
           on the achievement of the Vision.
                                                                 other local iwi using the principles of Te Tiriti o
        5. Align MOTAT’s Annual Plan and budgets to the          Waitangi/the Treaty of Waitangi.
           implementation of the Strategy.
                                                              10. Commence implementation of the Asset
        6. Develop and align MOTAT’s learning                     Management Plan recommendations.
           programmes to the Vision and the Ministry of
                                                              11. Identify and appoint the requisite firm(s) that will
           Education’s curriculum priority areas.
                                                                  help MOTAT map out and implement a
                                                                  Development Plan.
MUSEUM OF TRANSPORT AND TECHNOLOGY

YEAR TWO – DELIVER AND REFINE:                     YEAR THREE – REVIEW AND CONSOLIDATE:                  YEAR FOUR/FIVE – REFLECT AND EVOLVE:

1. Continue with implementation of Year            1. Continue with implementation of Year               1. Continue with implementation of Year
   One timetable.                                     Two timetable.                                        Three timetable.
2. Review the structures, systems and procedures   2. Review internally and with the relevant 		         2. Review and update Strategy and associated
   to ensure they are working effectively.            Stakeholders, where appropriate, the objectives       plans for the next five years.
                                                      and the timetable to ensure they remain relevant
3. Create a “must experience” exhibition that is
                                                      and will lead MOTAT to achieving its Vision.
   aligned to the Vision.
                                                   3. Ensure that MOTAT is providing a consistent
4. Commence implementation of the
                                                      and high quality visitor experience which is
   Development Plan.
                                                      aligned to the Vision.

                                                                                          2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 1
MUSEUM OF TRANSPORT AND TECHNOLOGY                                               PART TWO

Core Objectives:
The following objectives have been set to ensure that MOTAT achieves its Vision and
complies with its obligations under the MOTAT Act 2000.
MOTAT’s goal is to move away from being a Museum that predominantly focuses
on its objects to an institution that uses its collection and focus on Kiwi ingenuity,
transport, technology and the associated stories in a creative and hands-on way
to motivate its visitors and inspire them to become the innovators of tomorrow. By
doing this MOTAT will provide a multidimensional experience which its visitors find
rewarding and this will make them want to return to the Museum on a regular basis.

                                                    2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
MUSEUM OF TRANSPORT AND TECHNOLOGY

OBJECTIVE ONE                                       1. During the course of the Strategy MOTAT
                                                       will increase the number of themed exhibitions
– MAXIMISE THE VISITOR EXPERIENCE
                                                       it undertakes from one to three per annum.
                                                       These exhibitions, which will be developed by the
VISITOR EXPERIENCE OBJECTIVES:                         Museum Experience Hub, shall be consistent with
                                                       the Vision and be designed to:
MOTAT will focus predominantly on the Auckland
                                                      (a) Use the Museum’s heritage objects and
community with a view to increasing the number
                                                    		 where possible Kiwi ingenuity, transport,
of people it directly and indirectly engages with
                                                    		 technology, and the associated stories in a
by ensuring that its exhibitions, events, web       		 creative way that challenges and develops
site and social media are aligned to the Vision.    		 the visitors’ imagination and knowledge.
In order to achieve this:
                                                      (b) Improve the visitor experience and
                                                    		 associated feedback on an annual basis.
                                                       (c) Attract sponsors.
                                                      (d) Ensure that MOTAT becomes the “must
                                                    		 experience” venue in Auckland.
                                                      (e) Increase paying visitor numbers by 14% per
                                                    		 annum in the first year and at least 8% in
                                                    		 each of the following years.
                                                      (f) Increase the number of SuperGold Card holders
                                                    		 visiting the Museum each year by 5% per
                                                    		annum.

                                                                                        2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
MUSEUM OF TRANSPORT AND TECHNOLOGY

2. The Museum Experience Hub will develop, with     3. The Museum Experience Hub will develop 		           4. The Museum Experience Hub will establish a
   input from the Collection Hub, programmes and       over the period of the Strategy a new “MOTAT           “Think Tank” of leading New Zealanders to
   events (including ‘outreach programmes’) that:      Online” that will increase the Museum’s digital        advise on the incorporation of Kiwi ingenuity,
                                                       presence and enable visitors to access 		              technology and innovation into the Museum’s
  (a) Enable visitors to experience the
                                                       (via the website or any device of their choice)        exhibitions and learning programmes.
		 museum’s collection and team in an
                                                       information on MOTAT’s:
		 interactive way.
                                                     (a) Admission prices, location and transport
  (b) Ensure the associated stories are
                                                    		options.
		 aligned with the Vision and are
		 communicated to the Museum’s visitors.             (b) Collection, including technical specification,
                                                    		 history and relevance to the Vision.
  (c) Ensure the Museum provides a hands on
		 and consistent experience to MOTAT’s 		            (c) Current and proposed exhibitions
		visitors.                                         		 and events.
  (d) Demonstrate where relevant the 		                 (d) Learning programmes and other initiatives.
		 technological/scientific principles associated
                                                      (e) Vision, Values, history, governance,
		 with the Museum’s objects.
                                                    		 management structures and key personnel.
                                                      (f) Online dialogues and conversations
                                                    		 between MOTAT, the digital community
                                                    		 and the community members themselves.
                                                      (g) Volunteer programme and other
                                                    		 opportunities to support MOTAT.
                                                        (h) The MOTAT Society.

                                                                                            2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
MUSEUM OF TRANSPORT AND TECHNOLOGY

        EDUCATION AND CHARITABLE OBJECTIVES:               1. The Museum Experience Hub will develop and
                                                              implement learning programmes that are
        MOTAT will develop learning programmes
                                                              aligned to the Vision and are consistent with
        (based on Kiwi ingenuity, transport, technology
                                                              the NZ Curriculum and the Ministry of
        and innovation and its impact on New Zealand)
                                                              Education’s priority areas so as to encourage:
        that are designed to (a) appeal to a wide and
        diverse audience (b) improve their knowledge (c)     (a) Schools to use MOTAT’s facilities,
        encourage thinking and debate and (d) inspire      		 programmes and education personnel.
        them to become the innovators of tomorrow.
                                                             (b)   Universities and other tertiary institutions to
        In order to achieve this:
                                                           		      work on educational projects with MOTAT’s
                                                           		      education team and encourage their
                                                           		      students to undertake research in relation to
                                                           		      the Museum’s collection.
                                                             (c)   Teenagers to develop their skills and work
                                                           		      readiness in conjunction with MOTAT’s
                                                           		      education team and third party providers
                                                           		      (e.g. web, app and graphic designers).

                                                           2. The Business Services and Museum Experience
                                                              Hubs will develop a plan for the provision of
                                                              apprenticeship support, internships and other
                                                              training programmes to ensure that the requisite
                                                              skills at MOTAT are preserved and passed onto
                                                              the next generation.
MUSEUM OF TRANSPORT AND TECHNOLOGY

3. The Museum Experience Hub will develop,              (d) Emphasises, when appropriate, any
   implement and monitor programmes that:             		 specific exhibitions and events being
                                                      		 undertaken by MOTAT.
  (a) Encourage charities and low decile families
		 and schools to use MOTAT.                            (e) Identifies certain areas of the Auckland
                                                      		 community that should be focused on and
  (b) Directly or indirectly benefit at least one
                                                      		 tailors the Museum’s offers and promotions
		 charity a year.
                                                      		accordingly.
  (c) Use it’s outreach programmes (at least four
                                                       (f) Promotes MOTAT as a “must experience”
		 a year) to actively engage with schools,
                                                      		venue.
		 charities and the public in general.
                                                        (g) Promotes MOTAT’s knowledge and
                                                      		 expertise in relation to its collection.
MARKETING/PROFILE OBJECTIVES:
MOTAT will ensure that what it is trying to achieve
is well publicised and in order to achieve this:

1. The Museum Experience Hub will develop and
   implement a marketing strategy that:
    (a) Is aligned to the Vision.
    (b) Is focussed on the Auckland community.
  (c) Highlights what MOTAT has to offer to its
		 visitors and why.

                                                                                          2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
MUSEUM OF TRANSPORT AND TECHNOLOGY

OBJECTIVE TWO                                               (a)   MOTAT has the right people and structure       Collection Hubs, the MOTAT Team, the Museum’s
– EMPOWER THE MOTAT TEAM                                  		      in place to provide the requisite leadership   Stakeholders and the Auckland community.
                                                          		      and support to facilitate the achievement of   (c) Learning and Development Programmes
                                                          		      the objectives.                                    for the MOTAT Team members are developed,
MOTAT TEAM OBJECTIVES:                                      (b)   MOTAT has the right systems in place to            implemented and monitored to ensure
The implementation of this Strategy depends on            		      facilitate regular and transparent 		              their effectiveness.
the MOTAT Team (ie employees and volunteers)              		      communication between the Museum, the
working together as one towards the achievement           		      Business Services, Museum Experience and
of the Vision. Each part of the MOTAT Team needs
to recognise and acknowledge the different set of
skills and knowledge each team member has to
offer and understand how the combination and
coordination of those skills is critical to the overall
success of the Museum.
MOTAT will ensure it has the right structures and
people in place to achieve the objectives outlined
in this Strategy. It requires that each MOTAT
Team member embraces the Museum’s Values,
policies and procedures and is prepared to be held
accountable and responsible for everything they do.
In order to achieve this:
1. The Business Services Hub will review the
   management structures and resources to
   ensure that:
MUSEUM OF TRANSPORT AND TECHNOLOGY

  (d)   The MOTAT Team is familiar with the              (c)   Ensure that MOTAT Team members are 		           4. Each Hub and MOTAT Team member will
		      Museum’s policies and procedures in            		      provided with the requisite training and work      embrace the Values so that they are
		      relation to the handling, operation, 		        		      for the mutual benefit of that member, the         incorporated into everything the Museum,
		      maintenance, preservation and restoration      		      MOTAT Team and the Museum as a whole.              each Hub and MOTAT Team member does.
		      of the Museum’s objects.
                                                         (d) Ensure that information is accurate, current
  (e)   The MOTAT Team actively engages with           		 and supports the day to day operation of
                                                                                                               5. MOTAT will use integrated practical HR
		      and demonstrates their individual 		           		 each Hub and the Museum.
                                                                                                                  processes and initiatives to ensure that each
		      understanding of the Museum’s policies and
                                                         (e)   Have the right systems in place to ensure          MOTAT Team member’s:
		      procedures in relation to Health and Safety.
                                                       		      a safe, effective and efficient working
                                                                                                                 (a)   Behaviour is in accordance with the Values
                                                       		      environment and ensure that those systems
                                                                                                               		      and that their performance goals are
                                                       		      are regularly reviewed and updated
2. Each Hub will:                                                                                              		      reviewed on a regular basis throughout
                                                       		      where necessary.
                                                                                                               		      the year and aligned to the achievement of
  (a)   Support the achievement of MOTAT’s
                                                         (f) Ensure that individual and team success is        		      the Museum’s Objective and the Vision.
		      shared objectives by adopting and
                                                       		 acknowledged and celebrated.
		      reinforcing the Museum’s Values and by                                                                   (b) Remuneration (if any) is aligned to their role
		      ensuring that everyone within each team        3. Each Hub will actively implement and comply          		 and performance.
		      and the wider MOTAT Team is aware of              with the generally accepted principles of good
		      forward plans and changes.                        governance, museum best practice and
                                                          financial responsibility.
  (b)   Ensure that it has the right structures,
		      personnel, resources and systems in place to
		      provide the requisite leadership and support
		      to the MOTAT Team members in their
		      respective Hubs.
MUSEUM OF TRANSPORT AND TECHNOLOGY

OBJECTIVE THREE                                     If collection objects cannot be used as outlined here
– IMPROVE QUALITY OF COLLECTION                     during the term of the Strategy they will be stored
                                                    until they can be used, lent to another institution or
                                                    de-accessioned.
COLLECTION OBJECTIVES:
                                                    Restorations and preservations will only be
MOTAT will use its collection to:                   undertaken if the object in question is (a) consistent
•   Demonstrate technology, ingenuity and           with the Museum’s Vision (b) a Restoration or
    innovation and the associated scientific 		     Preservation Plan in the requisite format (including a
    principles.                                     budget) is produced and approved and (c) funding
                                                    for the project is available.
•   Tell the stories of New Zealand’s history and
    innovators with a view to informing and 		      In order to achieve the above:
    inspiring the Museum’s visitors.
                                                    1. The Collection Hub will support the Museum
                                                       Experience Hub in developing and
                                                       implementing exhibitions, including events
                                                       and activities.

                                                    2. The Collection Hub will develop, a
                                                       Rationalisation Programme that will identify
                                                       the objects that:
                                                      (a) Are consistent with the Vision and should
                                                    		 be retained.

                                                                                           2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
MUSEUM OF TRANSPORT AND TECHNOLOGY

  (b)   Are consistent with the Vision but should      3. The Collection Hub, will develop, communicate      5. The Collection Hub will identify the “Orphan
		      rather be transferred to the Museum               and monitor procedures and policies for the           Objects” (i.e. objects that are consistent with
		      Experience Hub to be used as an 		                storage, handling, operation and display of 		        the Vision but are not required) and review
		      operational item.                                 MOTAT’s objects. These procedures and 		              whether they should be transferred to the
                                                          policies will, so far as practical, be based on       Museum Experience Hub, loaned to another
  (c) Are not consistent with the Vision and
                                                          the International Council of Museums’ Code of         institution or de-accessioned.
		 should be de-accessioned/disposed of.
                                                          Ethics and will be adapted to accommodate
  (d) Should be accessioned/acquired as they              the unique nature of MOTAT.
		 are consistent with the Vision.
  (e)   Should be restored or preserved in
                                                       4. The Collection Hub will work with the other
		      accordance with the requisite restoration or
                                                          Hubs to ensure that MOTAT’s objects are:
		      preservation plan (including the associated
		      budget and funding information).                 (a)   Stored, handled and displayed in
                                                       		      accordance with MOTAT’s procedure and
                                                       		      policies and in a manner that is consistent
                                                       		      with the Museums Aotearoa Code of Ethics.
                                                         (b) Displayed in a manner that is consistent
                                                       		 with the directions of the Collection and
                                                       		 Museum Experience Hub and the Vision.
MUSEUM OF TRANSPORT AND TECHNOLOGY

OBJECTIVE FOUR                                            IWI OBJECTIVES:
– IMPROVE BUSINESS AND                                    MOTAT will develop a meaningful and
COMMUNITY SUSTAINABILITY                                  mutually beneficial relationship with the Ngā tī
                                                          Whā tua o Oˉ rā kie and other local Iwi using the
                                                          principles of Te Tiriti o Waitangi so that the Tangata
INSTITUTIONAL OBJECTIVES:                                 Whenua are empowered, enabled and their
MOTAT is of the view that there should be a closer        customary Kaitiaki role is recognized and respected.
working relationship between Auckland’s art,              In order to do this:
cultural and heritage institutions. This will not only    The Business Services Hub will establish a bi-
enable the institutions in question to operate in a       cultural committee to help ensure that:
more coordinated, efficient and sustainable way but
will improve the institutions’ offering to the Auckland     (a) The Mana of Tāmaki Makaurau Iwi and
community as a whole and the achievement of the           		 Hapū is respected.
Auckland Plan.                                              (b) The MOTAT Team’s understanding of
In order to achieve this the Business Services Hub        		 Māori knowledge, wisdom and views is
will investigate, initially on an informal basis, with    		 developed so that it can in turn be
Regional Facilities Auckland, the Auckland War            		 passed on to the entire MOTAT Team and
Memorial Museum, the Voyager Museum and the               		 the Museum’s visitors in a way that can be
Stardome the development of integrated approach           		understood.
to the development of Auckland’s art, cultural and          (c) The Museum respects and maintains,
heritage offering.                                        		 where possible, the mauri (life force and
                                                          		 balance) of the natural environment.

                                                                                                 2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
MUSEUM OF TRANSPORT AND TECHNOLOGY

STAKEHOLDER OBJECTIVES:                                  BUILDINGS AND OPERATIONAL OBJECTIVES:                   (b) The safe and secure operation of the site.
MOTAT will actively engage with those Stakeholders       Most of MOTAT’s infrastructure and buildings           (c) The safe, secure and compliant operation
who have or should have a vested interest in the         are coming to the end of their design life and the   		 of MOTAT’s collection.
Museum for the mutual benefit of all concerned. In       Museum needs to plan the MOTAT of the future
                                                                                                                (d)   That the Board is kept up to date on the
order to achieve this:                                   and ensure that the Museum’s impact on the
                                                                                                              		      what is being done to ensure that the
                                                         environment is reduced. In order to achieve this:
The Business Services Hub will investigate and                                                                		      Museum is a safe and secure environment
implement, over the period of the Strategy, a                                                                 		      to work in and visit.
programme that is designed to build a long term,         1. The Business Services Hub will develop
resilient and mutually rewarding relationship with the      an Asset Management Plan and Development
following Stakeholders for the overall benefit of the                                                         3. The Business Services Hub will develop,
                                                            Plan for the maintenance, upgrading
Auckland Community:                                                                                              implement and monitor a policy for
                                                            replacement, development and operation of
                                                                                                                 environmental sustainability.
    (a) The MOTAT Society.                                  the Museum’s site and buildings that is
                                                            consistent with the Vision and minimises
 (b) The Auckland Council/Regional Facilities
                                                            MOTAT’s impact on the environment.                4. The Business Services Hub will review
		Auckland.
                                                                                                                 and improve MOTAT’s systems and approach
 (c) The local Western Springs/Point Chevalier
                                                                                                                 for securing and monitoring the Museum’s site
		community.                                             2. The Business Services Hub will develop,
                                                                                                                 and collection.
                                                            implement and monitor a Health and Safety
  (d) Western Springs precinct institutions
                                                            Management System that ensures:
		 (e.g. the Zoo, Unitec, Tapac and schools).
                                                           (a)   A safe, secure and healthy environment for
  (e) The major learning institutions in Auckland
                                                         		      the MOTAT Team, contractors, visitors and
		 such as Unitec, AUT and the Auckland and
                                                         		      anyone else who may be affected by
		 Massey Universities.
                                                         		      MOTAT’s activities.
MUSEUM OF TRANSPORT AND TECHNOLOGY

FINANCIAL OBJECTIVES:                                   3. The Museum Experience and Business
                                                           Services Hubs will continue to increase
MOTAT will prudently and proactively manage its
                                                           their external revenue streams via sponsorship
finances and resources.
                                                           and other commercial initiatives that are in
                                                           keeping with the Vision and the Annual Plan.
In order to achieve this:

1. The Business Services Hub will ensure that:
  (a)   MOTAT maintains effective financial and
		      reporting systems and procedures and that
		      the requisite information is presented in the
		      Annual Plan in an accurate and easy to
		      understand format.
  (b) MOTAT maintains its unqualified audit
		 status for its annual financial and non-
		 financial statements.

2. Each Hub will ensure that they manage and
   monitor their financial resources professionally
   and maximise efficiencies while delivering the
   desired Vision and Annual Plan.

                                                                                            2014 TO 2019 MASTER STRATEGY FOR THE MUSEUM PART 2
w w w . m o t a t . o r g . n z
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