1.3 million quilters - MEDIA KIT 2018 - a community of more than - Meredith
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®
a community of more than
1.3 million
quilters
MEDIA KIT 2018 Verlag Black and Archer
Subscription magazine | Newsstand magazines | Digital magazine editions | Websites
Weekly podcast | Video | Research | Social media | Database and e-mail marketing
OUR MISSION
The Better Homes and Gardens
Crafts Group® is dedicated to
bringing joy to the quilting and
crafting experience for those
who interact with our brand,
building loyalty by ensuring
success, and offering fresh ideas
and perspectives. By providing
high-quality content in engaging
ways, sharing the enjoyment of
learning new skills or simply making
something that brings pride and
accomplishment to the heart and
mind of the maker. We continue
to serve our readers, viewers,
onliners, advertisers, and other
clients with integrity, inspiration,
ideas, instruction, and innovation,
no matter their level of experience
or involvement in the hobbies they
embrace.
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Brand Overview
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Sewn by experts. Stitched with loyalty. Bound with trust.
American Patchwork & Quilting is a trusted brand that quilters have depended on
for over 20 years. In an ever expanding field of information, consumers seek to
purchase the brands they know and love.
Target our quilting audience via multiple American Patchwork &
Quilting platforms to guide quilters from the top of the purchase
funnel to the bottom.
Branding/Awareness Tactics:
Print, ROS Display, Videos
Interest/Consideration Tactics:
Native, Social, Targeted Display
Purchase Tactics:
Social, Email,
Direct Response Advertising
Tactics and solutions for success
®
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®
American Patchwork & Quilting has been leading the quilting industry
for over 20 years. Providing the highest quality patterns and how-to
instructions, along with compelling feature stories, every issue brings a
mix of timeless designs and the latest trends. With tips, techniques, and
advice to build your skills, the magazine makes you feel as though you
have a trusted quilting friend by your side.
OUR READERS ACTIVE QUILTERS INVEST IN QUILTING
Female 100% Avg # of yrs quilting 9 Average of $1,092 spent in past year
Age (median) 53 Avg# of quilt projects per year 11 on supplies & tools
HHI (median) $68,887 Avg # of hrs spent per week 8
Employed 60% COMMITTED TO QUILTING
Home Ownership 96% DEVOTED TO AMERICAN Own a long-arm 17%
SKILL LEVEL PATCHWORK & QUILTING Avg # of sewing machines owned: 3
Beginner 8% 99% read each issue cover to cover Dedicated quilting space 88%
Intermediate 71% Avg time spent with an issue = 1.5 hrs Own a die-cutting machine 25%
Advanced 21% 93% save entire issue for future use
Verlag Black and Arch
American Patchwork & Quilting points of distinction:
Frequency: 6x/year
Premium price point: $5.99 - Every project is a first-time design created by the top designers in the industry.
Paid circulation: 203,000 - The Quilter Tested for Accuracy Seal assures our readers that patterns and
Print subscriptions: 160,000 instructions are clear, accurate, and complete.
Newsstand copies sold: 40,000 - Every pattern is professionally quilt tested.
Digital issue sales: 3,000 - Detailed photography shows every stitch in true color.
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Quilts and More promises simple, fresh, and fun quilts and projects.
Plus techniques and fabrics, all delivered with clear how-to
instructions. Advanced quilters love the easy projects when they
want a quick-to-make quilt. Easier projects entice intermediate quilt
enthusiasts with instant success. And the easiest projects attract
new quilters, filling them with I-can-do-that confidence.
OUR READERS SKILL LEVEL TOP 3 FABRIC PLACES TO SHOP
Female 99% Beginner 23% Quilt shops 83%
Average age 54 Intermediate 59% Fabric stores
Household income $76,000 Advanced 13% (Hancock Fabrics, Jo-Ann) 78%
Employed 47% (29% retired) Average # of quilting Online 72%
Home ownership 81% projects completed per year 10
Frequency: 4x READER FAVORITE! Scrap Lab
Premium price point: $6.99 Fabric Sponsorship Opportunity:
Newsstand distribution: 165,000 Feature your latest line of fabric in our popular Scrap Lab section of Quilts
and More! Sherri McConnell, A Quilting Life, and Jeni Baker, In Color Order,
Digital subscriptions: 1,020
plus a guest designer take the challenge to create with prescribed fabric
Average digital copies sold: 600
“ingredients”.
Includes 11,000+ copies sold in Sponsorship Benefits:
independent quilt shops – Sponsor’s fabric is featured in all three projects
– Sweepstakes to run with the fabric as a prize
– Sponsor collects the opt-in names and email addresses
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FAVORITE MAGAZINE OF QUILT SHOP OWNERS
Quilt Sampler introduces readers to 10 TOP SHOPS in each issue
along with an exclusive quilt project from each shop. It is the only
magazine that features and showcases the independent brick and
mortar quilt shops. Our editorial team visits each shop in person to
interview and photograph the chosen shop. For over 23 years quilt
shops across the country and Canada have competedfor the honor.
Chosen shops are proud to earn the endorsement.
Quilt Sampler magazine is quilt shop owner’s favorite magazine to sell in their shop
Quilt Sampler magazine is quilt shop owner’s 2nd favorite personal magazine to read (American Patchwork & Quilting is #1)
OUR READERS SKILL LEVEL ACTIVE QUILTERS
Female 99% Beginner 12% 87% attend local quilt shows
Average age 59 Intermediate 71% 59% attend regional quilt shows
Household income $76,000 Advanced 19% 80% take quilt classes
64% belong to a quilt guild or group
Employed 42% (48% retired) Average # of quilting
60% participate in quilting travel
projects completed per year 9
Frequency: 2x NEW FOR 2018! Direct to Quilt Shop Owners BONUS package
Premium price point: $6.99 Spring/Fall Top Picks Newsletter and Online Feature
Newsstand distribution: 265,000 Top Picks will feature the products that appear in full-page ads in each issue of
Quilt Sampler.
Average digital copies sold: 500
-Newsletter direct mailed to 4,000+ quilt shops and distributed at our booth
Includes 30,000+ copies sold in
at Quilt Market.
independent quilt shops -A dedicated webpage on AllPeopleQuilt.com will showcase the featured
products with direct links to the full-page advertiser’s websites
- Eblast promotion to over 4,000 quilt shops driving to the website
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EDITORIAL CALENDAR*
This past year, we’ve spent time and resources digging deep into the groups that interact with our brands and with quilting brands as a whole.
Through research and focus groups, we’ve learned a lot and are refocusing our attentions to better serve the quilters in our circle while reaching
those outside of our current network.
Our main focus for the year and for our titles is to bring more joy to the quilting experience for all who interact with us. In order to make the
experience more joyful, we will infuse our projects with more touch-points, find ways to make instructions clearer and easier to follow while
offering ways that readers can break projects down into nuggets to make the most of their quilting time. We will provide photographs that are
even more engaging and compelling, allowing the reader to imagine themselves in the scene or simply revel in the joyful setting. We’ve learned
that readers like to imagine their projects in use, so we are striving to add more life to the images.
American Patchwork & Quilting 2018 Quilts and More 2018 Simple • Fresh • Fun
IN EVERY ISSUE IN EVERY ISSUE
New! Collector’s Corner—We’ll share a sewing-related collection New! Seasonal Pillow—Corey Yoder’s designs will help expand
on the last page of every issue in 2018. your skills and brighten a corner of your home.
New! Fave Five—We will introduce you to a well-known quilting NEW! Revised Back to Basics—All new photography and text
personality and have her/him tell us about their favorite five quilting featuring up-to-date tools.
tips, tool, fabrics, quilt block, and snack while sewing. Getting to Know…—You will get the inside scoop on one of the
Sew Giving—A fast-to-finish quilt with size options perfect for industry’s fabric and pattern designers.
charitable giving. Encourage readers to present each quilt in a Scrap Savvy—Quick project ideas to make in an evening will
pillowcase, using one of the pillowcase patterns from our Million grace the inside back page of each issue.
Pillowcase Challenge.
Color Options—Ever a hallmark of our flagship title, we continue to Mini Makeover—Make a smaller version of one quilt in the issue.
showcase the latest fabrics and design alternatives for every project.
Color Options—Showcasing the latest fabrics and design
Reader favorite! Sew in the Know—Trends, tips, new fabric lines alternatives for several projects in each issue.
and products, and much more are captured in this beloved front-of-
book section. Reader favorite! Stuff We Love—Tips, new fabric lines and
Tips from the experts—Quilt designers and editors share products, and much more are captured in this beloved front-of-
suggestions, tips, favorite products for better results, and project book section.
adaptations throughout the pages of the magazine.
1 Block, 3 Ways—A new twist on this column is showing several
FEBRUARY blocks together to discover an alternate design.
BIG IDEA: Organize your sewing space! We’ll suggest simple
organizing ideas that can be used no matter where you sew. Trending—What’s hot in color, pattern, and fabrics.
Quilt-along 2018 Our popular two-title quilt-along (#APQQuiltalong)
features the 8-pointed star block. Plus, we’ll give insight and info to Reader Favorite! Scrap Lab—Sherri McConnell and Jeni Baker
make the quilting process more enjoyable start to finish. plus a guest designer take the challenge to create with prescribed
fabric “ingredients.”
APRIL
BIG IDEA: 25th Anniversary collector’s edition! Features 10 SPRING
popular quilts from the past 25 years. Updated color options will BIG IDEA: Quiltalong 2018. Features the American Patchwork
be created for each quilt. Mini profiles of previous and current staff & Quilting and Quilts and More annual two-title quiltalong
members will be showcased. (#APQQuiltalong).
JUNE SUMMER
BIG IDEA: Color color color! Two color options for every quilt make BIG IDEA: Sew on the Go. Quilters can’t get enough of portable
this issue a perennial readers’ favorite. Advice from Color Gurus to on-the-go sewing projects. Bags, storage items, and hand-sewing
inspire confidence for every project. techniques will be highlighted.
AUGUST FALL
BIG IDEA: Fast and fabulous! Precuts, tips, tricks and more so you BIG IDEA: Back to Basics. You are never too old to learn a new
can start sewing faster. technique. How-to information for beginners and a great refresher
for more experienced sewers. Learn basic sewing skills and try your
OCTOBER hand at new-to-you techniques.
BIG IDEA: Tips, tricks, and treats for sewing better. Whether you
love scrappy or just want to make better use of your stash, this issue WINTER
will offer suggestions for both. BIG IDEA: Gifts. From notions and patterns to books and finished
goods, we’ve got it all. Things you can make, products you can buy,
DECEMBER and a few tips for wrapping it up cleverly with scraps from your
BIG IDEA: Holiday celebration! We’ll focus in finishing projects and stash.
interesting ways to wrap and package gifts.
*Content subject to change
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PUBLISHING SCHEDULE
American Patchwork & Quilting ad close (material due) on sale
FEBRUARY 2018 10/3/17 12/5/17
APRIL 2018 12/5/17 2/6/18
Readex Research Ad Readership Study Issue
JUNE 2018 1/30/18 4/3/18
AUGUST 2018 4/3/18 6/5/18
OCTOBER 2018 6/5/18 8/7/18
DECEMBER 2018 7/31/18 10/2/18
FEBRUARY 2019 10/2/18 12/4/18
Quilts and More
SPRING 11/14/17 1/16/18
SUMMER 2/20/18 4/24/18
FALL 5/15/18 7/17/18
WINTER 8/21/18 10/23/18
Quilt Sampler
SPRING/SUMMER 3/13/18 5/15/18
FALL/WINTER 7/3/18 9/4/18
Special Issues
MAKE IT MODERN 12/26/17 2/27/18
NAME TBD 6/12/18 8/14/18
Schedule subject to change.
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Online solutions that create interaction with your brand!
INTERACTIVE EMAIL VIDEO
AllPeopleQuilt.com AllPeopleQuilt.com AllPeopleQuilt.com
255,000 unique visitors 170,000 enewsletter subscribers 36,800 avg monthly video views
2 million page views 165,000 special offers email list YouTube Channel:
Avg time spent per visit: 2.5 mins 890,600 total views
30% mobile traffic Videos appear on both
PODCAST allpeoplequilt.com and YouTube
Howtosew.com
32,600 unique visitors allpeoplequilt.com/podcast Howtosew.com
83,000 page views 30,300 video views
35% mobile traffic 173,000 downloads/month
SOCIAL MEDIA - ALLPEOPLEQUILT SOCIAL MEDIA - HOW TO SEW ONE MILLION PILLOWCASE
CHALLENGE
243,000 likes 11,000 likes 7,000 unique visitors
20,000 page views
52,000 followers 5,300 followers
Hashtags
20,700followers 4,000 subscribers #millionpillowcasechallenge
#APQSewathon
34,400 followers
8,700 subscribers
*numbers are monthly averages unless noted
10The #1 Digital Brand in Quilting
AllPeopleQuilt.com is a fully interactive community
designed specifically for the quilter and marketer to
engage in conversation with customers, peers, and
editorial staff.
89% of website registrants are not subscribers to
American Patchwork & Quilting magazine
Audience
• Average age: 58
• Gender: 99% female
• Married: 80%
• Active audience: 80% quilt once per week
• Quilting skill level: 78% intermediate
• Average household income: $87,500
sewing patterns and tips for beginners
This is a fun place for beginning sewers. You can learn the
basics with simple, quick projects and easy-to-follow advice. It
is for those who’d love to learn to sew, but don’t have the first
idea of where to begin. Embellish ready-made items. Discover
basic mending advice. And find a few great gifts you can make
to show off your new sewing skills. Plus, find tutorials, videos,
and how-to you can trust.
Audience
• Average age: 47
• Gender: 99% female
• Married: 80%
• Active audience: 65% sew at least once per week
• Sewing skill level: 44% Beginner
• Average household income: $60,500
11ONLINE OFFERINGS
DISPLAY AD UNITS
• Leaderboard 728x90
• Poster 300x250
• Jumbo Skyscraper 300x600
Premium above-the-fold placement
Run-of-site, channel-specific, and geography-
specific
E-MAIL MARKETING
Weekly e-newsletter
• Advertiser exclusivity
• 728x90 AND 300x250 ad units
E-blast
• Your message is sent to our exclusive list
VIDEOS
We can host your video or work with you to create
a custom video program Our newsstand distribution is the best in the industry.
Tool School Videos We provide unmatched distribution and circulation vitality:
• Let our online host share the benefits of your
products with our enthusiast audience • More than 470 million sold since 1937
• 9 million copies sold per year
• Over 65,000 retail outlets
SWEEPSTAKES • Over 206,000 checkout pockets nationwide
Create excitement for your brand with a sweeps we
manage and promote on your behalf Mass Merchandisers
Collect e-mail addresses Walmart | Target | Kmart
Drug Stores
WEEKLY PODCAST CVS | Walgreens | Rite Aid | Shopper Drug
Podcast host Pat Sloan talks tips, techniques, and
sewing trends each week. Specialty Retailers
Jo-Ann Fabrics and Crafts | A.C. Moore | Michaels
Monthly sponsorships available
Book Stores
INTEGRATED SOCIAL MEDIA MARKETING Barnes & Noble | Books-a-Million
PROGRAMS
• Facebook sweepstakes Club Stores
• Custom contests Costco | Sam’s Club | BJ’s
• Quizzes
• Pin to win sweeps Major grocery store chains
• Photo contests Ahold | Albertsons | Supervalu | Kroger
Publix | Southeastern Grocers | H-E-B | Meijer | Wakefern
Plus more than 1,300 Independent quilt shops
122018 MARKETING PROGRAMS
One Million Pillowcase Challenge
A national promotion with independent quilt shops to create and donate one million
pillowcases to local charities. To date, over 732,000 pillowcases have been donated.
People across the country have answered our call to help someone in need.
Sponsorship Benefits:
–Participate in a large and locally beneficial cause-related marketing program with
American Patchwork & Quilting and other industry leaders
–Turn-key promotion for your retailers to help drive traffic and increase sales
-Featured fabric program that drives business to local retailers
–Participation in program that is actively seeking to bring new quilters to the industry
-Year-long promotion though print, online, social media and online events
APQ Info to Go
The industry’s only lead-generation program designed to grow your database with
qualified leads. Added value with your print campaign in American Patchwork & Quilting.
Program Benefits:
–Receive names, addresses and email addresses of people who request information
about your company
–Receive a listing in American Patchwork & Quilting and online with a link to your website
Quilts and More Scrap Lab Sponsorship
Feature your latest line of fabric in our popular Scrap Lab section of Quilts and More!
Sherri McConnell, A Quilting Life, and Jeni Baker, In Color Order, plus a guest designer
take the challenge to create with Prescribed fabric “ingredients”.
Sponsorship Benefits:
– Sponsor’s fabric is featured in all three projects.
– Sweepstakes to run with the fabric as a prize.
– Sponsor collects the opt-in names and email addresses.
American Patchwork & Quilting Sweepstakes
American Patchwork & Quilting 25th Anniversary
25 days of prizes! This sweeps gives readers a chance to win a prize every day for 25 days!
It runs February 1 – February 25 and is promoted in the April issue of American Patchwork
& Quilting as well as online.
Sponsorship Benefits:
-opt-in names
-product featured on calendar (2 days of giveaways)
Happy Holidays
This monthly long sweeps gives readers a chance to win a prize every day!
It runs October 1 – October 31 and is promoted in the December issue of American
Patchwork & Quilting as well as online.
Sponsorship Benefits:
-opt-in names
-product featured on calendar (2 days of giveaways)
13THE AMERICAN PATCHWORK & QUILTING CRAFTS LAB
MEET OUR EDITORS
JODY SANDERS JOANNA BURGARINO
Group Editor, Crafts Editor
jody.sanders@meredith.com joanna.burgarino@meredith.com
515-284-2693 515-284-2356
A busy mom, wife, editor, As an eclectic crafter and sewer,
all-around crafter, and quilter, Joanna can’t seem to stop herself
Jody fits more into a morning from starting new projects. Her
than most of us fit into an entire collection of UFOs has only grown
day. She’s the one who curates since she became editor of Quilts
the content of every issue of and More, and she wouldn’t have it
American Patchwork & Quilting any other way.
and is the go-to guru for all
things English paper piecing and
vintage quilts.
LISA SCHUMACHER LINDSAY MAYLAND
Associate Editor Audience Insights Manager
lisa.schumacher@meredith.com lindsay.mayland@meredith.com
515-284-3369 515-284-3406
Dedicated to furthering the With the best social life of
bond between consumers anyone on staff, it’s no wonder
and quilt shop owners, Lisa Lindsay’s day-to-day charge
enjoys meeting new people is keeping all things online
and traveling to out-of-the-way buzzing. AllPeopleQuilt.com,
places as the editor of Quilt HowToSew.com, Facebook,
Sampler. Twitter, Instagram, Pinterest,
and anything that else ends in
.com fills up her daily dance card!
14EDITORIAL
COVERAGE
CONTACT US
SUBMISSIONS:
Send a combination of the following to give us a
clear picture of the project you have in mind:
• A sketch or computer drawing ADVERTISING
• P lanned fabrics and colors: If the quilt is not Amy Gates
made yet, send fabric swatches, intended Advertising Sales Director
fabric collection name(s), or indicate if the amy.gates@meredith.com
project will be scrappy. 515-284-3960
• P hotos: If the quilt is already constructed,
send both detail and overall photos. Amber Darby
•D etails about quilt size, techniques used, and Account Manager
any special tools needed amber.darby@meredith.com
We’ll look at submissions bimonthly and respond 515-284-2807
via e-mail or phone. Projects must be original, never
before published. Don’t send the finished quilt until Bethany Peterson
a contract has been offered to you. Sales Promotion Manager
bethany.peterson@meredith.com
515-284-3339
MAIL:
American Patchwork & Quilting Ashley Jacobs
Project Submissions Sales Assistant
1716 Locust Street, LN-204 ashley.jacobs@meredith.com
Des Moines, IA 50309-3023 515-284-2237
E-MAIL:
Send to apq@meredith.com using the subject line PRINT AD SUBMISSIONS
“project submissions.” (Files must be 8MB or less.) Submit your files via Meredith Ad Express at
Meredith.SendMyAd.com. Please see our MATERIAL
FAVORITE FINDS: SPECIFICATIONS for more information.
We are always on the lookout for new products.
When you have information and images to share, Material extensions or questions? Contact:
please send them to Lindsay Mayland at lindsay. Jennifer Joanning
mayland@meredith.com. Ad Production Supervisor
jennifer.joanning@meredith.com
COLOR OPTIONS: 515-284-2407
Send new fabric collections (in 1/2- to 1-yard
samples or copies of color cards) and contact WEB AD SUBMISSIONS
information to: Katie Eggers
American Patchwork & Quilting Digital Ad Operations Manager
Attn: Color-Option Fabrics katie.eggers@meredith.com
1716 Locust Street, LN-204 515-284-3067
Des Moines, IA 50309
515-284-2681
15OUR PROMISE TO YOU
At American Patchwork & Quilting we are as passionate about serving the quilting community
as we are about supporting the industry. We strive to maintain the trust of our readers and advertising
partners by following the ASME (American Society of Magazine Editors) guidelines. Our readers hold us to
the highest standards and depend on our editorial content to deliver what they love. We don’t compete with
our advertising partners by manufacturing products or creating kits. We are committed to supporting
the independent quilt shop. As part of the Better Homes and Gardens family, we have a
history of more than 100 years of quality and integrity.
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