ZukunftsBILD - Innovation, research and science An editorial special in BILD on 02 October 2021 all around the future: Media Impact
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ZukunftsBILD
An editorial special in BILD
on 02 October 2021
all around the future:
Innovation, research and science
1
WITH BILD A DIGITAL WEEK ALL
INTO THE FUTURE ABOUT THE FUTURE
For the first time on 02 October 2021! At the same time, Bild.de starts a thematic week all about
Our big editorial special "ZukunftsBILD", with a volume the future. Five days and five thematic concepts:
of 8 -12 pages, as a special supplement in BILD. Mobility, medical science, environment, travel and
BILD visits Germany's best researchers in their everyday life. We shall talk to Nobel Prize winners, show
laboratories, takes a closer look at the secret innovation exclusive video footage from engineers' experimental
centres of industry, lets trend researchers discuss and laboratories and explain spectacular experiments with
meets the brightest minds of our republic, showing elaborate infographics!
today, what will determine our everyday life tomorrow.
Net paid circulation: 1,202,673 copies Daily unique users in total: 5.86 mill.
Reach: 7.88 mill. readers Daily unique users of homepage: 3.56 mill.
Ad closing: 17 September 2021
Material deadline: 22 September 2021
+ BILD GIVES ADVERTISING
AN INCREASED IMPACT!*
2 Source: ma 2021 Pressemedien I, IVW Q4/2020.
agof daily digital facts; Basis: Digital TEE, digital users, aged 16+, single month February 2021 (including Bildplus subscribers)
*Results of study „ Medienwirkungsdifferenzial-Studie “ 2020/21
Z U K U N F TS B I L D | I N T R O D U C T I O N
THE BIG BANG BILD
INNOVATION
Never before has research been as exciting as it is today, never
before have laboratory masterminds been so much in the limelight
and never before has an entire country placed so much hope in
RESEARCH
the innovative power of our scientists.
KOWLEDGE IS NOW COOL AND THIS IS THE RIGHT TIME SCIENCE
TO PUBLISH OUR ZUKUNFTS-BILD!
Do not miss this unique chance to join BILD readers on an exciting 02 October 2021
journey into the future, booking Your space in our Big Bang BILD!
3
Z U K U N F TS B I L D | O V E R V I E W O F TO P I C S
Sustainability
GERMAN SCIENTISTS ARE Mobility
CURRENTLY RESEARCHING
ON THESE TOPICS
WORLD’S SMARTEST CAR TYRE Fuels
Polymer researchers are developing world's smartest car tyre:
It adapts to weather and road conditions - and even repairs itself.
PETROL FROM APPLE PEEL
Researchers at the University of Leipzig turn apple residues into biofuel.
NEVER AGAIN WASHING UP
Energy
This is what self-cleaning plastic surfaces make possible
EARTH'S CORE IN THE WASHING DRUM
Scientists are researching the energy source of the future.
AUTONOMOUS DRIVING? AI
An international network of 20 companies is experimenting with artificial intelligence, as well as hydrogen- and
electric drives in mini-planes. There is only one thing they do not have: Pilots.
4 Example of a possible thematic plan/ Subject to alteration.
Z U K U N F TS B I L D | O V E R V I E W O F TO P I C S
HOW SCIENTISTS ARE PLANNING
THE REVOLUTION Mini robots
OF MEDICAL SCIENCE
Cancer
WORLD’S SMALLEST NURSE
navigation system
Researchers Leibniz Institute are currently developing a mini-robot, which should be inserted
directly into the patient's body.
A NAVIGATION SYSTEM FOR A CANCER FIGHTER
Researchers have developed an artificial protein that, like a mini-navigation system, tracks down
cancer cells, specifically directing antibodies to them.
Wound healing
A PLASTER, WHICH CAN HEAL
Healing a wound instead of just covering it: A new type of plaster has already been tested
and is about to be launched on the market.
SAVING LIVES WITH THE NEANDERTHAL CODE Genome
Anthropologists are currently decoding the complete genome of Neanderthals from 100,000-year-old
bone finds. It shows how these primitive humans reacted to viruses and pathogens and how vulnerable
we are today.
5
Example of a possible thematic plan/ Subject to alteration..
Z U K U N F TS B I L D | O V E R V I E W O F TO P I C S
KNOWING TODAY HOW WE Millionaire with
one top idea
WILL LIVE TOMORROW
ONE IDEA CAN TUN YOU INTO A MILLIONAIRE – HE KNOWS HOW TO... Course of
Rafael Laguna tells BILD how one can become a millionaire with one ingenious idea. studies
SO MUCH BIG BANG THEORY IS IN GERMANY'S RESEARCHERS
Five young and passionate scientists tell us why it is worthwhile to study physics and biology.
HOLIDAYS IN 2030: WHEN SUITCASES FLY AHEAD...
How will we go on holiday tomorrow? Will we tip with our index finger, will our luggage soon fly without us
from our front door directly to our hotel? Researchers have the answers. Travel
E-CARS SOON WITH 1000-KILOMETRE RANGE
In three years, an invention, with which the range of electric cars could soon be extended to 1000
kilometres per charge, using lithium bipolar batteries, could be ready for the market.
Will the German electric car industry finally overtake Tesla? Electromobility
6 Example of a possible thematic plan/ Subject to alteration.
.A T H E M AT I C W E E K O N B I L D . D E - A L L A B O U T T H E F U T U R E
DIGITAL
WEEK OF THE FUTURE
With publication of our editorial special "ZukunftsBILD", a thematic
week all about the future starts at the same time on Bild.de.
You will have the opportunity to be exclusively on our “Future Week”
microsite with relevant topics and content for one day. Five thematic
areas are planned: Mobility, medical science, environment, travel and
everyday life. Do not miss the chance to be part of it as an innovative
pioneer and everyday companion!
We will let trend researchers discuss, talk to Nobel Prize winners,
show exclusive video material from engineers' experimental
laboratories and explain spectacular experiments with elaborate Medical
Mobility science
Environment Travel Daily life
infographics!
7 Subject to alteration and printing errors.A T H E M AT I C W E E K O N B I L D . D E - A L L A B O U T T H E F U T U R E
DIGITAL
WEEK OF THE FUTURE:
YOUR INTEGRATION
Partner‘s presence on thematic microsite
Integration of all partners with partner‘s logo in sponsoring header on starting page
of our microsite about the future
Integration of all partners with ad formats in rotation on starting page of thematic
microsite
Partner‘s presence at article level Ad formats: Sitebar,
Medium Rectangle,
Integration of all partners with partner‘s logo in sponsoring header in alle articles Mobile Medium Rectangle
of our microsite about the future
− Partner are exclusively placed into the respectively booked editorial environment
with integration of their ads inrto the respective articles.
Partner‘s presence on homepage BILD.de
− Co-branded teaser (powered by…) on homepage BILD.de linking to thematic special
8A T H E M AT I C W E E K O N B I L D . D E - A L L A B O U T T H E F U T U R E
YOUR NATIVE
INTEGRATION
Brand Story
− Your topic is presented with an exciting and informative story:
The best journalists and photographers from our Brand Studios editorial
team will stage your topic individually in the style of Germany’s leading
media! This is how stories, that will turn You into the agenda setter
of our republic are created !
− Optional: A cross-media brand story to increase attention and reach! Hier geht's zur Story
OR
Advertorial
− Your own content on our brands: We publish Your advertising content.
9A T H E M AT I C W E E K O N B I L D . D E - A L L A B O U T T H E F U T U R E
Sponsoring header
INTEGRATION OVERVIEW
with integration of
partner‘s logos Varying teasers
Rotating teasers linking to partner‘s
for articles brand story or
partner‘s
PARTNER‘S PRESENCE advertorial.
BILD.DE - HOMEPAGE
Partner‘s ad Pertner‘s ad format
Sponsoring header with formats in
integration partner‘s logo exclusively in booked
Rotation Sponsoring header with advertising
integration of partner‘s logo environment.
VARIOUS PRINT
FORMATS
PARTNER‘S PRESENCE
ON THEMATIC
CROSS-MEDIA BRAND STORY MICROSITE
PARTNER‘S PRESENCE
OR ADVERTORIAL1 AT ARTICLE LEVEL
10 1 Digitale/s Brand Story/Advertorial already included in digital package .PRICING OVERVIEW
WITH BILD INTO THE FUTURE!
Reach 7.88 mill.
readers1
Reach 5.86 mill.
Unique users/day1
BILD DIGITAL BILD DIGITAL
BILD PRINT
„FUTURE“ WEEK „FUTURE“ WEEK INDIVIDUAL
SPECIAL EDITION
ON BILD.DE: ON BILD.DE: STAGING
ON 02 OCTOBER
MEDIA INTEGRATION NATIVE INTEGRATION
Gross Unit
Formats Products Gross Unit Price
Price More to come!
1/1 page 545,700.00 € Thematic special package S WIth BILD Live and
180,000.-- €1 additional formats
(with advertorial)
1/2 pages 343,200.00 € we provide individual
1.000er Thematic special package M staging!
157,600.00 € 330,000.-- €2
format (with brand story3)
We recommend cross-media booking:
Print & Digital in total : Only 3.4% overlap of users2
11 1 Source:
ma 2021 Pressemedien I, Print: readers per issue/ Agof Digital Facts Feb 2021. 2 Source: b4p 2020 III. 3 Brand Story plus creation costs. Neither discounts, nor
agency commission can be granted on creation costs. All rates plus VAT, where applicable. Subject to alteration and printing errors.E X T E N D I N G YO U R C O M M U N I C AT I O N !
BR AND STORYS
BILD LIVE
ADS
YOU CAN BECOME „Germany, how are You?“ ..
BILD asks during the Corona
crisis – and more than 10,000
„FUTURE“ CHANNEL
BR ANDED PODCASTS
A GUIDE
Germans give their answers!
TO THE PEOPLE
No brand understands Germany and its citizens like BILD and seeks answers
for all areas of life, Corona has changed:
How will we work in the future? How will we live? How will we shop?
Let us give people the answers to the big questions
We wish to enable our partners to communicate in a positive, future-oriented way: of the future, now and together!
Our storytelling expertise meets Your content! In the environment of Germany's We offer the perfect stage.
largest editorial mood barometer, You, as a brand, can provide Your own answers
Together we define impact KPIs, accompanying
to Germany’s biggest questions about the future.
Your campaign with market research.
12CONTACT
NATIONAL SALES INTERNATIONAL SALES DIGITAL SALES
Director Automotive & Mobility Director Luxury & Lifestyle Head of International Sales Senior Director Digital Sales Director Digital Sales Nord/Ost
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG
Christoph Schulze Kathleen Schwiezke Fellin Wolter Benedikt Faerber Alexander Wieghard
Neuer Zollhof 1 Theresienhöhe 26 Axel-Springer-Straße 65 Axel-Springer-Straße 65 Axel-Springer-Straße 65
40221 Düsseldorf 80339 München 10888 Berlin 10888 Berlin 10888 Berlin
Tel.: +49 (0) 151 161 570 04 Tel.: +49 (0) 151 440 478 34 Tel.: +49 (0) 151 440 470 64 Tel.: +49 (0) 151 64 17 30 34 Tel.: +49 (0) 160 90455837
christoph.schulze@axelspringer.com kathleen.schwiezke@axelspringer.com fellin.wolter@axelspringer.com benedikt.faerber@axelspringer.com alexander.wieghard@axelspringer.com
Director Consumer Goods Director Retail UK/US France Director Digital Sales West Stellv. Director Digital Sales Nord
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG
Knut G. Müller Birgit Santoro Patricia Meier Woster Sven Heintges Jörn Brauner
Theresienhöhe 26 Axel-Springer-Straße 65 9 Wimpole Street Neuer Zollhof 1 Axel-Springer-Platz 1
80339 München 10888 Berlin 3rd Floor London W1G 9SG 40221 Düsseldorf 20350 Hamburg
Tel.: +49 (0) 151 161 570 08 Tel.: +49 (0) 151 528 500 43 United Kingdom Tel.: +49 (0) 151 58451106 Tel.: +49 (0) 151 44047716
knut.mueller@axelspringer.com birgit.santoro@axelspringer.com Tel.: +44 (0) 207 836 43 13 sven.heintges@axelspringer.com joern.brauner@axelspringer.com
patriciameier@axelspringer.co.uk
Director Finance, Tourism & Services Senior Manager Brand Partnerships Director Digital Sales Mitte/Südwest Head of Digital Sales Retail
Media Impact GmbH & Co.KG Sports Betting Italy Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG
Marcus Brendel Axel Springer Media Italia S.r.l. Philipp Matschoss Emily Mierendorff
Media Impact GmbH & Co.KG
Neuer Zollhof 1 Laura Ferri Gerbermühlstraße 9 Axel-Springer-Straße 65
Lena Sachse
40221 Düsseldorf Via Leopardi No 21 60594 Frankfurt/Main 10888 Berlin
Axel-Springer-Straße 65
Tel.: +49 (0) 160 987 724 94 IT-20123 Milan Tel.: +49 (0) 151 44619898 Tel.: +49 (0) 151 44047127
10888 Berlin
marcus.brendel@axelspringer.com Tel.: +39 (0) 2 43 98 18 65 philipp.matschoss@axelspringer.com emily.mierendorff@axelspringer.com
Tel.: +49 (0) 151 440 476 75
lena.sachse@axelspringer.com laura.ferri1@axelspringer.com
Head of Healthcare Unit Manager Digital Sales Südwest
Media Impact GmbH & Co.KG Director Telecommunications & Electronics Benelux Media Impact GmbH & Co.KG
Elmar Tentesch Mediawire International Daniel Seiler
Media Impact GmbH & Co.KG
Münchener Straße 101/09 Anita Rodwell Zeppelinstraße 116
Ingo Kölbl
85737 Ismaning Plein 1945, nr 27 73730 Esslingen
Gerbermühlstraße 9
Tel.: +49 (0) 172 775 91 27 NL-1251 MA Laren Tel.: +49 (0) 151 16157006
60594 Frankfurt/Main
elmar.tentesch@axelspringer.com Tel.: +31 (0) 651 48 01 08 daniel.seiler@axelspringer.com
Tel.: +49 (0) 151 161 570 05
ingo.koelbl@axelspringer.com rodwell@mediawire.nl
Director Digital Sales Süd
Media Impact GmbH & Co.KG
Daniel Maubach
Theresienhöhe 26
80339 München
Tel.: +49 (0) 151 12446577
daniel.maubach@axelspringer.com
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