Your Garden Center Buyer Guide - Luurtsema Sales
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Your Garden Center
Buyer Guide
www.luurtsema.com
2021
1-800-253-2052
Luurtsema Sales Staff
Dean Luurtsema David Luurtsema
deanl@luurtsema.com davidl@luurtsema.com
VP Finance VP Production
Ryan Weaver Chuck Timmer Jason Ritsema
ryanw@luurtsema.com chuckt@luurtsema.com jasonr@luurtsema.com
Sales Manager Account Manager Transportation Manager
Phone: 1-800-253-2052 FAX: 1-800-238-1681
1-616-669-9301 1-616-669-9678
Web: www.luurtsema.com
We would love to sit
down with you
and discover how
Luurtsema Sales
can help your
Garden Center grow!
Getting Acquainted
with Luurtsema Sales
fresh Our Story:
In 1946, Henry Luurtsema established Luurtsema Sales and it has
remained a family business for three generations.
Relationship building has been at the core of our business plan.
Many of our customers have been with us for over 30 years. The
foundation of our business is consistently delivering high quality
and innovative products.
Our Goal:
We are here to be your garden center solution. Every retail location
has unique needs and opportunities. We will help meet those needs
and opportunities with our product line and services. Allow us to
work with you to create a customized program. Since 1946 the
Luurtsema family has been known for our quality, service, and
integrity. We are committed to the USA, so we have invested in
molds to move an increasing portion of our container production to
USA. We offer a recycling program with POP, free of charge to our
customers to encourage recycling.
Our Solution:
We offer a full line of annuals, perennials, vegetables, succulents and
much more. Our quality, and our service gives you an advantage
over your competition. We have small minimums, short lead times.
*We never charge delivery fees, drop charges, or fuel surcharges. We
have 2,285,000 sq ft of greenhouse space near our 51,000 sq ft
distribution facility designed to provide the best quality and freshest
product on the market. We have invested in technology to improve
our process from order to delivery. This has increased our ability to
provide quality and accuracy of your orders.
* When minimums are followed
www.luurtsema.com 1-800-253-2052
Shipping Schedule, Minimums, Racks
Shipping Schedule
Monday Tuesday Wednesday Thursday Friday Saturday
Chicago Chicago Chicago Chicago Chicago Chicago
Indiana Central IL Southern, MI Southern, MI Southern, MI
Quad Cities Indiana Indiana Indiana Indiana
Southern, MI Wisconsin Quad Cities
Northern, MI Kentucky Northern, MI
Eastern, WI
Minimums
We have a two rack minimums*
*Check with your sales rep if you have questions on determination of racks
Racks
• Four types of racks
• All racks are the same size:
• All racks have a metal sign 90” Tall x 32” Wide x 61” Deep
with our name and phone number
• All Racks have 4 swivel casters
• Galvanized silver 5, 6 shelf racks 2 with wheel locking levers
11 - Shelf Bedding 6 - Shelf Specialty 5 - Shelf Specialty Adjustable Shelf
Rack Rack Rack Specialty Rack
Number of shelves: 11 Number of shelves: 6 Number of shelves: 5 Number of shelves: 2-11
Avg. shelf height: 8” Avg. shelf height: 16” Avg. shelf height: 20.25” Avg. shelf height: adj w/n 4”
2021 Limited Products
Instant Gratification for Dianthus Coronet
New Gardeners!
Great Impulse Purchase Biggest blooms of any dianthus
Tomato, or tomato combo with White pot makes flowers pop,
pepper or herb. Great support and come in a palette of show
cage and makes moving easy stopping color choices
Garden’s were tried by many in Hardy in cool weather, so great
2020 and surveys say they will early season product with long
try them again in 2021 shelf life.
Be ready to inspire and promote Dianthus re-bloom all summer
with this Container Garden long.
producing fruit weeks ahead of 3.6 Qt 3.4L
12” 2.26G/8.56L other gardeners! Item #682
Item #747
Luurtsema Sales goal is to be in the forefront of our
industry. We look for new varieties that will perform well
all season long for our customers. We trial the industries
2022 plants and containers with the simple goal to bring
you the very best!
We listen to the customer and try to anticipate the trends
and colors to keep you current and edgy.
New symbol used
in book to indicate
#1 Pot Landscape Plants - pk 6 New container or
3 Grasses, 3 Shade Textured, 5 Flowers product!
Item #623
We Recycle!
Return your plastic containers
to us!
Recycling
Free • Great for the environment
Promotional eco friendly - reuse of plastics
All plastic pots and trays returned to this
location will be reused or recycled.
Sign • Lowers disposal costs
recycle instead of disposal, and keeps
garden center clean and organized
Luurtsema Sales will leave one delivery cart • Easy to implement
at your location with the first delivery of the everything provided at no cost
season. Use that cart to collect the plastic
pots, trays, and baskets.
We will pick up the recyclables with the next
delivery and leave another empty cart. The
plastics are returned to our facility where If Greentailing is your business,
they are sorted; we reuse as many items as recycling should be your practice.
possible, and recycle the rest.
www.luurtsema.com 1-800-253-2052
Geraniums
Available in a rainbow of colors providing beautiful texture
and color to your guests containers.
5” Cutting Geraniums pk 8
6” Martha Washington pk 6
6” Martha Washington
5” Geranium pk 8 4” Seed Geranium w/handle pk 6 Geranium Pk 6
Item #520 Item #603
10” Cutting Geranium Container
10” Cutting Geranium w/spike
12” Calliope Geranium
4” Seed Geranium pk 6
Item #420
10” Geranium Container
Item #651
12” Calliope Geranium
Item #6762
10” Geranium Container
Item #651
Baskets
10” Premium Basket
Item #310
Scroll Design Basket 12” Decostone Basket
Item #336 Item #327
Coco-lined Cone Basket
Item #328
12” Nature’s Premium 10” Fern Basket
Item #331 Item #314
14” Deluxe Fiber Basket Flower Pouches
Item #323 Item #325
12” Fiber Basket
Item #330
Proper spacing in the greenhouse, quality plant material,
and careful handling during shipping make
Luurtsema’s baskets the right choice for your customers.
www.luurtsema.com 1-800-253-2052
Early Spring Products
Get your season
started off right with early
color and texture
6” Martha Washington
Geranium pk 6 and the scents of spring! 10” Primavera Planter
Item #603
Item #667
Available in:
5” Phlox
6” Pansy Planter
6” Martha Washington Geranium
10” Primavera Planter
10” Scrumptious Pansy
6” Scrumptious Pansy
10” Early Spring Annual Bowl
5” Phlox
Item #604 Item #6073 5”
Available Mid March
to Mid April
10” Early Spring Annual Bowl 10” Scrumptious Pansy Bowl
Item #698 Item #6681
Containers
10” Red, White 8” Square Planter Premium Planter Box
Blue Pot w/Flag Item #6401 Item#670
Item #654
Great selection of
size, price, color,
and texture to
ensure your
customer’s
12” Butterfly Planter satisfaction 24” Deck Rail Planter
Item#657 Item #6381
12.5” Petal Planter 14” Mixed Color
Item #653 10” Annual Pot Bowl/Insert
Item #650 Item #662
10” Sunflower Planter 15” Premium 10” Zinnia Planter
Item #6375 Combo Planter Item #656
Item #642
www.luurtsema.com 1-800-253-2052
Specialty Annuals
#1 Pot’s are all Award Winning varieties
or plants requested by the customers.
Sized to be great as stand alone or to
use in combinations 50 per shelf
#1 Pot Night Sky #1 Pot Premium Vinca
Designer Petunia Item # 614
Item #619
#1 Pot Lemon Grass
Item #800
#1 Pot Pollinators - 7 Varieties
Item #617
#1 Pot Landscape Plants - pk 6
3 Grasses,3 Shade Textured, 5 Flowers
Item #623Living Textures
Living Textures Watering Can 11” Succulent Planter
Item # 8083 Item #8081
Trending
Succulent products to
differentiate you from
your
competitors!
10” Premium Ceramic
Succulent Planter
Item #8079
12” Premium Succulent Planter Living Texture Planter
Item #8089 Item #8082
3.5” Delospema 3.5” Living Texture Starters
Item # 8075 Item #8087
www.luurtsema.com 1-800-253-2052Premium Designer Begonias
8” Designer Begonia
Item #6591
Great as desktop planter or great size
to create your own container around.
Premium Designer Begonia
Fern/Begonia Combo
2.38 gal 9.0l
Item #6594
Available Colors
Proven Winners
Inspiring your customer’s to make their world more
beautiful. Proven Winner is nationally advertised.
#1 Plant Brand, follow them on Facebook, Instagram or
Twitter, for great gardening videos and DIY Ideas. .
Check out our sample order form
Grande Pot pk 10
Item #445
for complete list of varieties and
colors.Wave Petunias
Inspiring Gardeners Since 1995
4” Wave pk 12 EZ Wave 3/06 with handle
Item #454 Item #458
10” Wave Basket
12” Wave Container Item #310
Item #676
Easy Wave Series Shock Wave Series Wave Series
• Grow beautiful containers • Petite flowers in high voltage • Creates a ground-hanging
and beds fast and easy color for small spaces carpet of color
• Height: 6 to 12 inches • Height: 7 to 10 inches • Height: 4 to 6 inches
• Spread: 2.5 to 3 feet • Spread: 2.5 to 3 feet • Spread: 3 to 4 feet
Easy Wave Colors Easy Wave Colors Cont.
Blue The Flag Mix Silver
Berry Velour Violet
Burgandy Star White
Burgandy Velour Yellow
Shock Wave Easy Wave Tidal Wave Wave Great Lakes Mix
Lavender Sky Blue Shock Wave Colors
Neon Rose Coral Crush
Wave Colors Denim
Opposites Attract Mix
Purple Classic Pink Passion Pink with a Vein
Plum Pudding Mix Purple Deep
Red Purple Tie-Dye
*Rose Fusion Rose
* Indicates New South Beach Mix Sparkler Mix
Silver Volt Mix
www.luurtsema.com 1-800-253-2052Essential Accents
Thrillers: Fillers:
Big bold accents that Build the bridge between
use their tall height and the tall, bold accents and
distinct form to create the cascading or spiller
the “centerpiece” plants. Fillers add lush
of a combination shape, texture, and
visual balance to the pot.
Item #363
Spillers:
Accents that cascade
over the container
and soften its edges
while connecting the
Pk 18 per flat 13.0 oz
384 ml per unit plants to the pot.
Gazania Purslane Zinnia Zahara Hypoestes Gypsophilia Mexican Heather
Mix Magenta (shown) 7 Colors Pink (shown),
Scarlet, Yellow Red, White
Coleus Sweet Potato Vine Grasses Spikes Sprengeri Vinca Vine
Raspberry Tart (shown) 4 varieties Optical(shown) 2 colors
11 varieties 10 varieties
Assorted Ivy Licorice Wandering Jew Goldilocks Lamium
3 varieties White (shown) 3 varieties Purple, Lysimachia White Nancy
Licorice Petite Red, Green/YellowBedding Annuals & Vegetables Assorted Veggies Hot Peppers
Beans- Habanero
Broccoli Cayenne Long Slim
Brussel Sprouts Hungarian Hot
Cabbage Jalapeño
Cantaloupe Red Chilli
Cauliflower Poblano
Celery Serrano
6/06 Bedding Annuals 8/04 Fruit/Vegetables Pk 4 Cucumber Tomatoes
Item #250 Item #258 Eggplant Beefmaster
Greens - Big Beef
Ageratum Kale
Alyssum Better Boy
Kohlrabi Better Bush
Asters Lettuce,
Begonia Bronze Big Boy
Onion Big Beef
Begonia Green Parsley
Celosia Celebrity
Pickles Champion
Cleome Spinach
Coleus Early Girl
Squash Jet Star
Cosmos Sweet Corn
Dahlia Jubilee
Swiss Chard Juliet -
Dianthus Watermelon
Dusty Miller Lemon Boy
Zucchini Patio
Flowering Cabbage Sweet Bell
Flowering Kale Pineapple
Gazania Better Belle Red Cherry
Impatiens Golden Cal Wonder Roma
Lobelia California Wonder Rutgers
Marigold Keystone Giant Green Super Fantastic
Moss Rose Purple Beauty Sweet 100’s
Nicotiana Red Beauty Yellow Pear
Pansies Yolo Wonder Red
Petunia Sweet Non Bell
Salvia Banana Sweet
Snap Dragon Cubanelle
Stock Pimento
Torenia
Verbena
Vinca
Viola
Zinnia Item #258
Premium Annuals 4” pk 12 & 5” pk 8
Angelonia Archangel Non-stop Begonia
Caladium Osteospermum
Coleus Flame Thrower Petunia
Dahlia Dahlietta Portulaca-
Dahlia City Lights Sunpatiens -
Dragon Wing Begonia Thunbergia
Fiesta Double Impatiens Whopper Begonia
Fuchsia Upright- Sunbeam 4” pk 12 Premium Annuals
Gerbera Daisy Item #448
Geranium Cut
Geranium - Ivy
Gryphon Begonia
Kong Coleus
Lantana
New Guinea Impatiens
5” pk 8 Premium Annuals
Item #501
Check order form on line for current availability!
www.luurtsema.com 1-800-253-20524” Classic vegetables & herbs
Grown for generations!
4” Diameter Pot
(1.00 pt/473ml)
Blue Pots Hybrids Item #753
Red Pots Herbs Item #718
Orange Pots Heirloom Item #697
6 pack with Flat Talker Tag
• 6 Pack allows for more • Flat Talkers gives customers.
diverse inventory. confidence to buy!
• Broad selection of hybrid • Check out extensive list of
and heirloom fruits and varieties on the order form
vegetables.
Tried and true varieties that ensure success
Heirlooms are dependable like many things
created in the past. The seed has been
passed down for over 50 years. It is open
pollinated and has exceptional flavor.
Hybrids are birthed to be disease resistant.
Produce uniform fruit in greater volume.
Gardening Stats for 2020 Tomato Types
All tomato varieties fall into one of two types:
Gardeners spent 42% more time gardening 2020
Determinate: bush tomato, more compact, plant sets all
COVID improved garden interest by 48% fruit at same time, then plant dies.
2020 had young home owners garden more
Indeterminate: Vine tomato, produces fruit till frost,
People working from home gardened 39% more requires staking
In 2020 82% of gardeners felt successful
Good to plant some of each type in a garden.
Axiom Marketing Survey 2020Living Salad Bowl
• 14” bowl 3.4 gallons (12.87 l)
• Large Informative tag
• Great for people with limited space
• 4 great recipes, three with herbs, one kale
• A unique impulse item
• 8 to a shelf
Cut.eat.grow.cut.eat.grow.cut.eat.. . .
The Living Salad Bowl is an eclectic mix of popular
herbs and lettuces growing in a large patio bowl.
When placed in a convenient, sunny location and kept
well-watered, the Living Salad Bowl will continue to
grow all summer providing a full season of fresh salads! Item #6651
Berry Bloom B X
8”
12” x 8” Berry Bloom Box
Everbearing Strawberries
Item #743
Great product for new gardener
or the instant gratification crowd.
Fruit will come earlier, so more This handcrafted wooden Berry Bloom Box will be
time to enjoy! great on a patio or table top. Providing fresh,
delicious berries all summer long!
Container Gardening
8” Container
Item #699
For the space confined or new gardener, this
We offer 8“ Burpee product will give them fruit faster and with
in great tasting frequent fertilizer feeding will keep fruit coming
Tomato’s, Peppers, all season long.
Vegetables and Herbs
Durable caging provides great vining support,
12” 2.26G/8.56L and easy moving. Tomato or Combo w Herb or
Item #747 Pepper
www.luurtsema.com 1-800-253-2052Perennials & More
Qt. pk 12 & #1 Pot Qt. pk 12 Qt. pk 12 & #1 Pot
Assorted Daylilies Assorted Perennials Assorted Hostas
Item # 822 Qt Item #820 Item #824 Qt, #798 #1 Pot
Item #797 #1 Pot
Creeping Phlox #1 Pot #1 Pot
5” Container, #1 Pot Assorted Perennials Asiatic Lily
Item #8073 5” Item #806 Item #8063
Item #807 #1 Pot
We have worked hard to select
the most popular varieties proven
to perform well in the garden,
assuring you the best selection
for your guests. #1 Pot
Ornamental Grass
Item #804
Natural
Pest
5” Citronella pk 8
Item #585
Deterrents 4” & #1 Pot Lemon Grass
Item #718 4” pk 6
Item #800 #1 Pot
Variety lists available upon request or refer to the order formFall Products
5” Mum Pk 8
Item #954
#1 Pot Aster, Celosia, Flowering Kale
& Shasta Daisy
8” Mum
Item #907
Fall Planter Box
Item #625
10” Mum Basket
10”, 12” & 14” Mum Container Item #902
Item #909 10”, 904 12”
Item # 901 14” 10” Fall Combo Planter
10” & 14” Harvest Mum 13” Fall Blooms Barrel
Item # 9092 10” Item #9062
Item 9012 14”
12” Mum Combo Container
*One rack minimums to customers in our Item # 906
fall delivery areas.
www.luurtsema.com 1-800-253-2052Helping Garden Centers succeed
Since 1946
Providing Quality
Bedding Vegetables
Baskets Herbs
Containers Perennials
Potted Annuals Succulents
www.luurtsema.com
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