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Supplemento al N. 8/2020 di Export Magazine - Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena YOUR BUSINESS PARTNER FOR DOMESTIC & DUTY FREE MARKETS WORLDWIDE
XXXXXX
On the cover: From Collistar Research, Attivi Puri,
a special formula with Vitamin C
COMPANY
4-5 Collistar
7 Acampora Profumi
13 Laurent Mazzone
supplemento al N. 8 ANNO XL
12 Noble Isle
novemBER-december 2020 BIMONTHLY
novembre-dicembre 2020
DIRETTORE RESPONSABILE
EVENTS
GIUSEPPE TIRABASSO 6 Esxence
Autorizzazione del Tribunale di Milano 8-9 Creed – Calé
n. 85 del 16/02/1991
10 ADF&PCD and PLD
Spedizione in abbonamento postale 45%
11 TFWA–Singapore
art. 2 comma 20/B Legge 662/96 Poste Italiane
Filiale di Modena - Italy - Tassa riscossa
Taxe Perçue - aut. fil. E.P.I. Modena
Printing:
LAUNCH
Formagrafica s.r.l. - Carpi (MO) 3 Collistar – Attivi Puri
14 Locherber Skincare
Art Director
15 Anine Bong
Teresa Tibaldi
16 Jeep
Published by M.T.E. EDIZIONI srl 17 Dusita Parfums
Via Romolo Gessi, 28
20146 MILANO Italy
Tel. 02/48.95.23.05 report
Telefax 02/41.23.405
E-mail: mteedizi@mteedizioni.it 18-23 Beauty & TV Shopping – by V. Kaminov
24 m1nd-set
Managing Editor
Giuseppe Tirabasso
Editor-in-chief
Claudia Stagno
E-mail: export.magazine@mteedizioni.it
Correspondent for France: Catherine du Villard Advertisers’ list
Consultants
Cover-II-1 Collistar
Annalisa Aita - Judy Bloom - Francesca Bonelli -
III Cosme Tokyo
Roberto Cimarosa - Valerie Kaminov -
Rebecca Lazzari - Joan Rundo -
IV Esxence
Simona Verga - Catherine Wrenn
P.R. Promotion
Italy:
M.T.E. Edizioni
2
LAUNCH
collistar
ATTIVI PURI from Collistar Research
Pure Actives, known to be Collistar’s bestselling
range of targeted solutions for skin requirements,
has just launched two new products formulated with
Vitamin C: Vitamin C + Alpha-Arbutin, and Vitamin
C + Ferulic Acid Cream. Cell oxidation is one of the
primary causes of skin aging, and it is caused by quite
a few factors such as UV radiation, smoking, a poor
diet, pollution, smog etc. Ascorbic Acid, better known
as Vitamin C, has an important antioxidant activity.
It supports the immune system and protects cell
DNA from oxidative stress. In these two products the
essential component is Ethyl Ascorbic Acid, a stable
derivative that boosts its effectiveness.
It is gradually released into tissue and has remarkable
penetration and biovailability properties.
Pure Actives
is now enriched
with two products
The formulas created by Collistar are ideal for It helps keep the skin firm and youthful by stimulating
preventing the signs of aging, or when the skin looks collagen synthesis and keeping it working. It is
dull, tired and lacking of tones. recommended as a beauty routine complement for
With the help of active ingredients selected for their all ages for visible short-term and long-term results.
targeted action and for visible results, products allow
to revive dull complexions, protect against oxidative VITAMIN C + FERULIC ACID CREAM
stress, stimulate collagen and prevent the signs of Vitamin C + Ferulic Acid Cream is ideal for keeping
aging, leaving the face brighter. the skin radiant and healthy and to prevent the
The gradual release of Vitamin C used in Collistar first sign of aging. The pure Ethyl Ascorbic Acid
specialties makes them extremely efficacious and formula is boosted by the addition of Ferulic Acid,
suitable for all skin types, including sensitive skin. a powerful antioxidant and anti-free radical that
works in synergy with the Vitamin C, increasing its
VITAMIN C + ALPHA-ARBUTIN effectiveness. Day by day the face becomes brighter
Vitamin C + Alpha-Arbutin, a drop preparation for and smoother, with a better quality of skin.
bright, oxygenated, healthy skin, has been specially
formulated with an aqueous base to guarantee The drop and cream formulas are effective on
optimum skin hydration levels, to help the molecule their own but are even more powerful when used
penetrate the skin properly. together, reaching a 88% antioxidant efficacy.
3
COMPANY
Collistar THE SPECIALIST AND LEADER
The aim of Collistar, a brand with a 100% Italian
history, is to offer its clients quality products, always
The well-known
focusing on the philosophy and the values that it has
always espoused. Collistar is a story of research and
Milan-based company
passion, creativity and science, which from Milan has
won over the whole world.
presents a complete
A number of Collistar products have become
real icons of beauty which for over 30 years have
range of highly-advanced
accompanied women every day, to reveal their
beauty. These products, revolutionary in their time
products that really
and even today, are the best expression of the
alliance between innovation, creativity, passion
work to meet all needs
and Italianness which has always characterized the
Collistar brand.
As soon as it is applied, it immediately
comforts the driest skins, fades out signs
of dehydration and the face immediately
takes on greater glow and radiance.
An icon since 1985
Hyaluronic Acid
In the Pure Actives range,
Hyaluronic Acid is Collistar’s best-
selling intensive face care product.
Its optimal concentration ensures
maximum efficacy, with its formula
containing three different molecular weights
to act on the different layers of the skin. Ideal for
Deep Moisturizing Cream all skin types, it contributes to preventing the signs
An iconic product beloved by women of all ages, of time and visibly fills in the skin. Applied morning
this cream strengthens and protects all skin types and evening before the usual cream, it reinforces
and preserves its hydration for up to 72 hours. its treating action by providing the moisturization
Its lush and melting texture is now more effective necessary to keep skin smooth and toned. It is
than ever thanks to the new formula reinforced with ideal on its own or associated with complementary
Idro-Attiva® Complex with a moisturizing action and specific facial care.
Italian peony extract, which has antioxidant, detox
and regenerating properties. An icon since 2013
4
COMPANY
Face Magic Drops
In the self-tanning range, Face magic Drops give the
skin an even and healthy glow in less than an hour,
just like after a day in the open air. This rapid result
is thanks to DHA Rapid, an exclusive self-tanning
molecule that reduced by half the time necessary to
colour skin. The formula also contains Vitamin E and
biotech plant extracts with an anti-age moisturizing
action to protect the skin and keep it silky-smooth.
Suitable for all complexions, it is ideal for a natural-
looking radiant and even tan, thanks to its liquid
texture which is easy to apply uniformly.
Its intensity can be built up: For a tanned effect, only
a few drops every two or three days are necessary,
for a healthy glow, one or two drops can be missed
with the usual day cream before application.
An icon since 2007 Anticellulite Cryo-Gel
With its new boosted formula,
Energizing Talasso-Scrub this gel with an immediate
This home treatment, worthy of the best luxury spas, cold effect gives a sensation of
combines the power of the sea (thalassotherapy) lightness, in particular on
with the benefits of aromatherapy to regenerate the legs, while essential
the skin and give the body an immediate sensation oils contribute to a feeling
of vigour and well-being. Its formula contains of well-being.
an exclusive cocktail of exfoliating sea salts and Plant alpha-hydroxy-acids
selected plant oils and hydrating-nourishing have a reinforced lifting
essential oils which revitalize the skin, while leaving effect, Centella Asiatica
it velvety-soft. Ideal for all skin types, it leaves the neutralizes the loss
skin more receptive to subsequent specialized of elasticity and has a
care. Used before exposure to the sun and the progressive lifting action.
application of self-tanning products, it guarantees Pink pepper and caffeine
a more even and longer lasting colour. It can be limit the appearance of
used once or twice a week, massaged on to wet mature adipocytes, prevent
skin for a gentle gommage or on to dry skin for a the storage of new lipids
greater exfoliating effect. and foster the elimination of
existing cellulite. Anticellulite
An icon since 1999 Cryo-Gel is ideal to fight all
types of cellulite, in particular orange peel skin. It is
also recommended for heavy and tired legs and/or
with signs of fragile thread veins.
An icon since 2003
Collistar’s other icons are the
Magnifica range for mature skins
(since 2007), Mascara Infinito
(since 2009) for infinitely long
and thick lashes and Bronzing
Powder (since 1983) for a healthy
glow to perfect every look. 5
EVENTS
ESXENCE THE ART PERFUMERY EVENT
The twelfth edition of Esxence - The will be possible to follow them on these
Art Perfumery Event, the world’s most digital platforms: webinars, round tables
important event in the area of niche and lectures featuring some of the most
perfumery, is set to take place from 31st authoritative protagonists and experts
March to 2nd April 2021 at MiCo, Milano at world level, held in partnership with
Convention Centre. The decision has been Essencional, the international study centre
taken by the organizing Committee in directed by Silvio Levi. “Esxence is a world
order to encourage the attendance of a benchmark event in the field of artistic
wide international audience and to launch perfumery, devised and created by a group
a new phase for Esxence, enriched with of experts whose involvement in the sector
innovative contents and insights, aiming at of niche perfumery cannot be described in
a remarkable globalization, while providing terms of mere enthusiasm”, stresses Silvio
full safety for our exhibitors and visitors. Levi, President of the Esxence Technical
Committee and Director of Essencional.
12th EDITION SET TO TAKE When it comes to education and training,
PLACE FROM 31st MARCH the partnership between Esxence and the
Milan Polytechnic Department of Design
TO 2nd APRIL 2021 Maurizio Cavezzali and Silvio Levi is broadening the scope of its action,
supporting and sustaining the practical
enthusiasms, experiences and creativity: workshop part of the “Health & Beauty
the fair is the irreplaceable culmination for New Generation” course, an innovative,
the whole industry.” - comments Maurizio experimental teaching project that guides
Cavezzali, CEO of Equipe Exibit. In recent students through a learning experience,
months, a large proportion of Esxence taking in artistic perfumery, design and
activities has moved online and onto social luxury packaging. During the next edition
networks. The event’s official website of Esxence, visitors will be able to take a
www.esxence.com now hosts Esxence direct part in these activities and see the
Stories, a new communication project prototypes created specifically for the
set up to support the exhibitors and give event. Timed to coincide with the event,
them a chance to talk about their brands from 31st March to 2nd April 2021, the
and present their new products, as well spaces of the MiCo, Milano Convention
as a place for debating with experts and Centre will also host the second edition
enthusiasts. In parallel, Esxence Meets of the Experience Lab, promoted by the
has developed on the social networks as company Experience Me, the appointment
“In our work, we are ensuring this twelfth a virtual discussion forum for meeting devoted to niche beauty of excellence.
edition to be as special and filled with with the industry’s leading protagonists,
innovations as possible, fulfilling our role facilitating an exchange of ideas and
of incubator for new trends and launchpad launching a message to the artistic More information
for emerging brands. Esxence thrives on perfumery scene. Similarly, some of the
human relations and professional bonds appointments in the Esxence calendar
is available at:
to optimize and facilitate an exchange of of events will be brought forward and it www.esxence.com
6
COMPANY
AND THE WINNER IS…YOUNG HEARTS BY
ACAMPORA
PROFUMI
Acampora Profumi is delighted to have been awarded Held over Zoom due to the
the “Art and Olfaction Awards 2020” prize in the pandemic, the ceremony
Independent Category for its Young Hearts fragrance. organized by the Institute for
Art and Olfaction celebrated
excellence in independent
perfumery, together with all
the guests and candidates from
the most famous perfume
houses all over the world.
Young Hearts was created
by Acampora Profumi in
collaboration with Miguel
Matos and belongs to the
Acampora 54 Collection.
The fragrance has been awarded the
“Art and Olfaction Awards 2020”
prize in the Independent Category
Dewy, fresh, green and peculiar, with a
woody and green opening, followed by a
Acampora Profumi was founded in 1954 by the Neapolitan cool breeze of leathery saffron. The heart
gentleman, Bruno Acampora. The brand has always been lengthens the forest scent of pine with
about an immersive sensory experience: its fragrances balsam fir, together with an abstract floral
never cease to arouse deep emotions and, for some composition followed by a chypre accord.
aspects, provocations. The winning fragrance is an Extrait Young hearts by Acampora Profumi is
de Parfum: midway between a Pure Essence and an Eau de confirmed as a fragrance to be discovered.
Parfum, it contains a very high concentration of carefully It is also a tribute to the free spirit of
diluted aromatic ingredients. This is the purest way of the Maison, a habitué of New York in
applying the chosen essence and offers incomparable the period of Pop Art and when in the
persistence and intensity. Young Hearts belongs to the legendary Studio 54, the magical notes of
Acampora Fifty-Four range, a collection that lets you dance ‘Young Hearts’ was played!
with the senses, - and more. It is the energy of music that
is released in fragrances that cry out their extravagance.
7
EVENTS
A NEW
CREED BOUTIQUE IN ROME
After Milan, where Calé opened the first Creed As Silvio Levi, CEO of Calé said, “Today we are
Boutique outside France in 2014, Rome now has a delighted to celebrate this very long friendship by
Creed Boutique of its own. giving to Rome, one of the most beautiful capitals in
The Rome address of the prestigious perfumery the world, the second Italian Creed Boutique.
brand founded in 1760 by James Creed is 179/A Via A city so full of history could no longer wait for the
del Babuino, in the heart of the city and between presence of a Boutique wholly dedicated to a brand
Piazza di Spagna and Piazza del Popolo. which has helped write the history of perfumery.”
The bond between Calé and Creed dates back to The new flagship store in Rome was designed by
1985 when Creed started to conquer the reputation the French architect Can Onaner who, with the
it enjoys today. operative support and close collaboration with the
architect Domenico Farinaro (Studio C+) who was
commissioned by Calé for the Milan Creed Boutique,
In collaboration with Calé, translated into the design of the Boutique the
dialectic between modernity and tradition dear to the
Creed has recently opened Creed family. This result was made possible through
the inclusion of architectonic elements which have
a boutique in the Eternal City as their model the Austrian architect Adolf Loos.
For Loos ancient Rome represented the essence of
classic tradition and Can Onaner has reinterpreted in
8EVENTS
The fourth area has the usual stylistic features of
Creed – marble columns, plastered beams, a coffered
ceiling with brass grilles and mirrors. The journey ends
in a private lounge characterized by green velvet and
brass walls. The visitor immediately sees the contrast
between the impressive marble and the refined shin of
the lines in steel, the brass mosaics and mirrors, which
become the symbols of a fragile and almost ephemeral
balance. As in the Milan Creed Boutique, there is a
space dedicated to the history of the Creed brand.
a contemporary way some aspects typical of Roman
architecture, such as the arch and the vault, for the
five areas of the Boutique, each of which has its own
atmosphere. The premises, more than 18 metres
long and less than 3 metres wide, with irregular walls
and floors, at first seemed to present a number
of difficulties for the architects, but they actually
proved to be the greatest advantages of the project.
From the vestibule to the entrance, there is a room
with a vaulted ceiling, a marble checkerboard floor
and brass mosaic walls with square niches for the
display of the brand’s new products.
The third room has a vaulted ceiling and the walls
are covered with brass grilles which are reflected on
mirrored surfaces. The marble element is repeated
on the counters and the floor.
To celebrate the inauguration of the new Boutique,
on 14th October 2020 during the Rome Film Festival,
a short film entitled “Essenza” was presented
featuring Ana Caterina Morariu and directed by
Alessandro Angelini. Thanks to the collaboration of
the cinema web magazine The Hot Corn, a number of
personalities from Italian cinema were interviewed
in the store both during the inauguration and during
the week of the Rome Film Festival.
9EVENTS
ADF&PCD
and PLD
Paris 2021
AnnounCes new June DAtes
Easyfairs, organiser of ADF&PCD and Renan Joel, Divisional Director for change the dates of the main event, I am
PLD Paris, the world’s leading event for Easyfairs UK & Global’s packaging positive that we will continue to provide
perfume, cosmetics and premium drinks events, states: “Exhibitors, visitors and a strong platform for the market to do
packaging and aerosol and dispensing association partners have expressed their business in the coming months. “While
technology, today announces that the overwhelming support for the change in 2020 has been a very challenging year for
event will be postponed from 20 & 21 the dateline and for the crucial role that everyone, and the opportunities for face-
January 2021 to 22 & 23 June 2021. ADF&PCD and PLD Paris plays in creating to-face contact have been limited, it has
Alongside the change in dates, it has connections and opportunities for given us two very important messages.
launched an inspiring new programme of everyone involved in packaging innovation The first is that never before have humans
digital and face-to-face activity to continue in those markets.” and businesses craved that opportunity
to drive packaging innovation in the The move to June reaffirms the strong to get back together and meet in person,
coming months. commitment of ADF&PCD and PLD Paris reasserting the value that events like
to supporting and driving packaging ADF&PCD and PLD bring to communities.
innovation and business for its French and The other is that we have a great
January event postponed international community in a face-to-face
environment in Paris, the global capital
opportunity to branch out and innovate;
and that is what has driven new ideas
alongside unveiling of new of the beauty and luxury industries. To that we know will provide added value for
activities to drive innovation support this commitment in the coming the community both in the digital and live
months, ADF&PCD and PLD Paris is environment. We are very excited about
planning a series of new initiatives that what this will bring for 2021.
will continue to help packaging specifiers “In the meantime, I would like to thank
The decision to move the dates of the to discover the latest packaging products, our many partners among our exhibitors,
event has been taken in consultation with connect with key suppliers, learn from visitors, associations and media for their
the event’s many stakeholders across the the most influential thought leaders and ongoing support for the event and I look
industry in response to the ongoing Force celebrate the industry’s best work. forward to working with them all to deliver
Majeure situation and the unforeseeable, In the digital space, an enhanced content a wonderful and unique summer edition
unavoidable, unprecedented, global and offering will be rolled out, while a new of ADF&PCD and PLD Paris in 2021.”
continuing scope of the Coronavirus. While virtual event is being planned.
Easyfairs had put in place an industry- In addition, a small, exclusive event in Paris
leading programme of measures to reserved for a select group of top brand More information
ensure the safety of visitors and exhibitors owners and suppliers is in development.
at the event, the limit of 1,000 participants Joel adds: “ADF&PCD and PLD Paris is is available at:
at events imposed by the French known as the place where brands kickstart
Government has made it impossible to their innovation projects for the year;
www.adfpcdparis.com
organise the event on its original dates. so, while we have had no choice but to
10EVENTS
TFWA Asia Pacific
Exhibition
& Conference to return in 2021
Further details will be announced shortly. Building
on its series of webinars, including TFWA China
Reborn, TFWA Asia Pacific Exhibition & Conference
will present the most up-to-date research,
brand news and trade advice to enable industry
professionals to grow their business in the key
Asia Pacific region, with a particular focus on the
fast-growing Chinese market. TFWA’s mission has
always been to bring members of the industry
together, and the event will also incorporate a
refreshed format of the well-established TFWA
ONE2ONE meeting service, which offers attendees
an invaluable chance to network.
The TFWA Asia Pacific Exhibition & Conference, the
leading trade event covering the duty free and travel
retail developments in Asia Pacific and beyond, will “At this difficult time, it’s more
make its return from 9 th to 13th May. The event will important than ever that we
combine the best of physical and virtual to offer continue to connect as an
more flexibility and convenience to delegates. industry,” said TFWA President
Alain Maingreaud. TFWA Asia Pacific
Exhibition & Conference presents an
unrivalled opportunity to learn about
programmes for recovery and gain understanding
of a market that remains the most important in our business.
But even more essentially, it will provide something
that only TFWA events can. That is a globally-respected
forum to create and foster the business relationships
which will be the life blood of our industry going forward.”
More information is available at: www.tfwa.com
11COMPANY
Noble Isle
The best phyto extracts and fragrances of the line are
the result of careful selection and research: Yorkshire
rhubarb, elderflower and gooseberry from Cornwall,
Hampshire roses, Irish sea oak, Scottish barley malt
BRITAIN IN A BOTTLE
and Welsh beets. The fragrances are composed by
expert English noses who have been able to create
notes capable of evoking a typical British atmosphere
in the bathroom. Noble Isle is a company strongly
attentive to environmental change and, through its
choices, encourages greater awareness of respect for
the environment: vegan-friendly, clean and cruelty-
free products with completely recyclable packaging,
always without SLS or parabens. The brand is in the
process of certification by the Vegan Association
and the “Leaping Bunny” which guarantees that the
products are not tested on animals; it also supports
the “Clean Conscience”, an organization that deals
with the recycling and reuse of components.
The lines
Perry Pear is a lively fragrance of ripe fruit
and delicate orange blossom, enriched with
Gloucestershire cider pear extract. Available in
shampoo 250 ml and conditioner 250 ml. Fireside
is a fragrance that lights the fireplace of a country
inn. The fragrance is available in a bath & shower
gel 250ml and a body lotion 250 ml. Rhubarb
Rhubarb! Is the humid awakening of dew typical
of a spring in Yorkshire. It is available as bath &
shower gel 250 ml, body hydrator 250 ml, hand
wash 250 ml and hand lotion 250 ml. Summer Rising
is an idyllic fragrance that evokes the beginning of
summer with invigorating elderflower extracts
and antioxidant Cornish gooseberries. It can be
enjoyed in the bath & shower gel 250 ml and body
This brand celebrates the modern lotion 250 ml. Whisky & Water evokes a quiet evening
at sunset in front of a crackling fire, sipping a glass
concept of bathroom ritual and body of fine whisky. It is available as bath & shower gel
250 ml, hand wash 250ml and hand lotion 250 ml.
care with British inspiration Willow Song is like a romantic walk in the shade of
a weeping willow, a floral composition with warm
woody aroma. It is available in bath & shower gel
Katy Simpson, founder and CEO of the brand, decided 250 ml and body cream 250 ml. Lastly, Tea Rose
to combine the finest fragrances with natural extracts has all the elegance and grace of the 5 o’clock tea
native to the “Noble Isle”, to pay tribute to Great in London’s grand hotels. It is available as bath &
Britain. All the refined ingredients of the products shower gel 250ml, body cream 250ml, hand wash
come from famous local producers, so that a small 250 ml and hand lotion 250 ml.
piece of Britain is enclosed in every bottle.
12 Noble Isle is distributed in Italy by Aquacosmetics, Milancompany
Laurent Mazzone THE BRAND’S NEW AUTUMN FRAGRANCES
Similarly, in India, it was believed that its perfume
could lead to an oblivion of sentimentality from which
it was impossible to escape. In Ayurvedic medicine,
tuberose is used to stimulate the right side of the
brain, amplifying artistic inspiration and, in particular,
the ability to feel emotions and feelings. Laurent’s
tuberose goes beyond the known imagination to
the roots of this extreme flower. An unconventional
combination of the herbaceous notes of galbanum
and the hesperidian notes of yuzu that surrender
to the imposing Indian tuberose. At its heart, Indian
jasmine accentuates the sunny enchantment of this
exotic and disturbing flower, while velvety peach and
sensual blonde woods caress the skin.
This season, two of the brand’s cult fragrances have
been remixed to the extreme. The result is effective and
very powerful: two extraits de parfum concentrated
at 20% and distorted in their characteristics. A new
All Laurent Mazzone universe is ready to welcome the lovers of Black Oud
and Ultimate Seduction with the most authentic notes
creations are inspired by of the LM Parfums signature. In Black Oud Extrême
Amber, the oud flows indomitable and powerful like
art - and the season’s new fiery lava, whose heat forms a shimmering glass shield
that shines and invokes the protection of darkness.
fragrances are no exception The inevitable flows like glowing lava. The impact
with the inevitable will change its path forever. Prayer
becomes prophecy and is transformed into truth.
Lost Paradise, an enchanting and inebriating symphony, The amber, so concentrated, burns in an indomitable
is inspired by a one-way journey into an intense and fire. It is a fragrance that burns like the passion of a
stimulating paradise lost. This new black label extrait fiery love. The top notes are incense and spices, the
de parfum takes us directly to the heart of a luxuriant heart notes oud and grey amber and the base notes
jungle, the intrinsic heat of which exalts the hypnotic sandalwood, cedar, chives, castoreum and vanilla.
scents of its tropical flowers. It is an oasis which Ultimate Seduction Extrême Oud is where it all begins,
fascinates and from which there can be no return, a here are the first steps of a ritual that transforms
spell that bewitches without leaving any chance. desire into carnal passion. A breath that flees and
Radikal Tuberose, the new extrait de parfum by rises higher. But when amber shines it throws the
Laurent Mazzone has as its protagonist the most lapilli of fire and when the sky is a chipped mirror
sensual and controversial flower in perfumery. then you realize you are on the other side. Beyond the
Known for its disturbing properties, the tuberose has limit, passion ignites, everything reflects and burns
always embodied the myth of the forbidden flower. to become extreme. The top notes are pink berries,
During the Renaissance, girls were forbidden from blackcurrant and orange, the heart notes violet, iris
smelling its narcotic perfume because they were too and rose and the base notes patchouli, oud accord,
vulnerable to the aphrodisiac power of the fragrance. amber, blond woods, cedar and pralines.
Laurent Mazzone is distributed in Italy by Aquacosmetics, Milan 13LAUNCH
Locherber Skincare
PRESENTS THE MILKY WAY
The textures have been designed to meet the needs
both of younger skins, and as a fresher and lighter
beauty routine for mature skins. Refined materials
have been chosen for the packaging, with a glass jar
for the face cream, and the colours evoke the softness
and richness of milk, with details in the sophisticated
shade of rose gold for a precious and elegant touch.
Other products will join the line which has been
created to bring into the daily beauty routine the
luxury of an experience of very high Swiss quality,
but with a completely Italian concept.
Milky Way Multifunctional purifying face gel/brightening
milk gives maximum comfort during cleansing and is
a fresh gel texture which, on contact with water, is
transformed into a soft milk that an regenerate and
cleanse the skin in depth. Its formula is enriched with
extract of ginger root, whilst coffee powder creates a
gentle scrub effect. The peptide Vita Genesis White
gives brightness and Probiotics like Soy, Ginseng and
Rice create a combined action to protect the face
from external aggression.
Milky Way detox cream/brightening face cream is
a mini-treatment that can regenerate the skin,
leaving it compact, silky-smooth and moisturized.
Its formula contains Meadowfoam Seeds and Shea
Butter with together boost hydration, Vitamin B3
which stimulates the production of collagen and
The new beauty ritual to brighten Vita Genesis White to brighten the complexion. Soy,
Ginseng and Rice, together with White Tea, create a
and protect the face natural barrier against external agents.
Milky Way by Locherber Skincare is the new beauty
routine in facial care developed to purify, moisturize
and brighten the skin. The line is made up of two
products which act in synergy: the Multifunction
Purifying Face Gel/Brightening Milk and the Detox-
Brightening Face Cream. The line was inspired by
the light of the Milky Way which fascinated Brigitte
Baerlocher, head of Marketing and Communication
of Cosval Group as a child and who wanted to create
a line that enclosed all the essence of this universe.
14LAUNCH
ANINE
BING
new Eau de Parfum &
Candle, Pure Noir
Pure Noir represents the alliance of softness
and strength. Laced with mystery, it explores the
union of black baccarat rose, papyrus, and spicy
saffron faceted with dark notes of guaiac wood
and mahogany. Anine, Founder and Chief Creative
Officer, wanted to create a follow-up to her first
fragrance Savage Rose that felt different. Something
deep and sensual, yet feminine and versatile
enough for everyday wear. Pure Noir is wrapped in
notes of unpredictability. It embodies the energy
of the unapologetic modern woman, who is bold in
spirit and assertively feminine. “Pure Noir is such a
personal scent. It reminds me of my travels to all of
my favorite cities around the world, staying at cozy
boutique hotels, exploring new neighborhoods.
It embodies the spirit of Copenhagen and Paris, which
is rich with possibility. Pure Noir is a mysterious
fragrance. When I wear it I feel independent, strong
and feminine.” – Anine Bing, Founder and Chief
Creative Officer. Pure Noir Eau de Parfum and Candle
launches on October 15th, available exclusively online
and in-store at ANINE BING.
ANINE BING is a Los Angeles based fashion brand started in by a loyal social-media following and the drive to offer an
2012 by Anine Bing, Founder and Chief Creative Officer, and exceptional customer-service experience teamed with a
Nicolai Bing, Founder and Chief Executive Officer. Inspired modern approach to immediate fulfilment of merchandise.
by Scandinavian simplicity and American energy, Bing’s Is sold by more than 350 retailers globally. With retail stores
goal was to build a brand focused on everyday wardrobe found in major cities worldwide including Los Angeles, New
essentials and investment pieces for modern women York, San Francisco, Miami, Paris, London, Barcelona, Madrid,
seeking a timeless yet rebellious approach to style. Powered Sydney, Hamburg and Berlin – with more coming soon.
15LAUNCH
DIAMOND INTERNATIONAL:
A NEW COLLABORATION WITH THE
JEEP BRAND ®
experience through the 7 slot grille, the iconic symbol
of the Jeep brand. Freedom reveals all the personality
of the man who chooses this Jeep fragrance; intense,
exciting, determined and energetic. Jeep’s Freedom
brings with it the fascination of the unexplored, the
emotions of the surprise and the energy of feeling
without limits. It is a modern reinterpretation of
fougère, the moist classic of the masculine olfactory
families, It moves on contrasts of aromatic and
woody, intense and delicate notes, which start from
the freshness of Bergamot warmed by an intense
Resin which opens the way for the surprising spiciness
Freedom and Adventure are the names of the two of Sichuan Pepper, mixed with the classic Geranium.
lines of fragrances for men that seal the licensing The olfactory composition closes with the woody and
agreement between Diamond International – part of spicy notes of Vetiver and Patchouli reinforced by the
the So.Di.Co group – and FCA Group LLC. These two animal and wild mood of Amber Gris.
names reflect the values and the DNA of the Jeep®
brand: freedom, authenticity, adventure and passion.
Two lines of fragrances
They find their perfect expression in two new lines
of fragrance with a bold and intense character, made for men seal the licensing
up of three references: Eau de Toilette, Shower Gel
and Deodorant Spray. The packaging expresses and
agreement
outlines the free, ambitious, determined and sober
virility of the Jeep man: clear and strong lines that Adventure, the Jeep fragrance conceived for a man
represent new limits to overcome, new emotions to free from conventions, determined and in search
of places where he can be himself, is real praise for
a passion for adventure and breathless emotions.
Aromatic, woody and seductively floral, the olfactory
composition reveals a strong character, a spirit that
always decides its own destiny. It is a strong, bold and
voluptuous fragrance, that expresses energy without
ever raising the olfactory tones, following the harmony
of refinement that is expressed in total discretion. It
explodes like an enveloping fusion of the aromatic
and fresh notes of Mint, Grapefruit and Pepper,
amalgamated with the sweetness of Rose and the
spicy touch of Nutmeg, with the velvety and soft bed
of Vetiver and the very classic Incense and Oak Moss.
16LAUNCH
The northern
Thailand city
inspires this woody
and aromatic fragrance
MOONLIGHT
IN CHIANGMAI
the new creation by
DUSITA PARFUMS
The brand new fragrance by Dusita Parfums has scenery, and wanted to transmit this magical feeling
been inspired by Chiangmai, the city in northern to others, I depicted the soft moonlight and desired
Thailand famous for its stunning temples, such as nocturnal mood blending the unique energy of
Doi Suthep, and the famous paper lantern festival. exotic Japanese Yuzu with the floral opulence of
Playing with the contrast between light and shadow, night-blooming Indian Jasmine, as well as my own,
Moonlight in Chiangmai paints in olfactory terms exclusive Teak Wood accord that lovingly evokes my
a wonderful scene of the city at night, lit by the homeland, Thailand.”
moonlight and the paper lanterns floating in the sky. The opening has the energetic citrus freshness of
The atmosphere in Chiangmai is jovial and serene, Japanese Yuzu combined with the floral opulence
between heaven and earth. of night-blooming Jasmine. At the heart of the
The fragrance portrays a moment of silence and fragrance, the warm spices of Indian Nutmeg are
contemplation, looking over the city of Chiangmai blended with the vanilla-nuanced sweetness of
from above. The moon is full and the moonlight Benzoin Siam to build up a wonderfully dense heart.
encounters the floodlights that illuminate the The base notes, a resinous touch of Myrrh is
famous gilded Chedi and the Royal umbrellas in a beautifully wrapped in the woody tones of Patchouli
merging embrace of lights. Indonesia, Vetiver Haiti and Thai Teak Wood in
Pissara Umavijani, founder of Dusita Parfums and a comfortable, long-lasting embrace. Moonlight
the brand’s in-house perfumer, confides that she in Chiangmai celebrates the understanding and
chose her palette of materials just like a painter, tolerance that are essential to building meaningful
“I could feel myself again in that wonderful night connections among people in modern times. www.parfumsdusita.com
17R E P O R T
beauty & TV
Shopping:
A Global
VALÉRIE KAMINOV – BIOGRAPHY
Success Story
The phenomenon that is TV Shopping has taken the cosmetics industry by storm,
Valérie Kaminov is Founder and Managing Director
today many home shopping networks are regarded as the beauty destinations to
of the highly successful International Luxury
watch. From big name brands to those more under the radar, TV Shopping beauty
Brand Consultancy based in London.
buyers are cleverly creating collections for millions of customers.
For over 20 years Valérie has been at
the forefront of the global cosmetics industry
and has worked with a vast array of luxury, When you look at the numbers you understand the power of these channels. Take
premium and niche beauty brands and fragrances. QVC, it reaches over 370 million homes in the US, UK and Ireland, Germany, Austria,
Her extensive expertise, commercial acumen Japan, Italy, France and with a joint venture in China. It has 14 television networks, 1
and practical experience are much sought after by billion plus visits to 6 websites, 200 plus social pages and in 2019 generated nearly
both iconic global brands and newly emerging talents. $11 billion sales globally. These impressive statistics along with a highly engaged and
Valérie’s wealth of knowledge in international growth loyal shopping community have led QVC to become one of the most sought-after
strategies and business development is combined with
networks for a beauty brand. Around the world, TV Shopping has grown rapidly with
an inspirational and forward-thinking approach.
new channels emerging as well as an expanded digital footprint with e-commerce
Through her exceptional insight and understanding of the
sites, smartphone apps and social media.
industry Valérie has helped brands amplify their market
reach on an international scale, elevate their brand
presence and improve their performance. The Evolution of TV Shopping
To her clients, she is more than a consultant, she is a The rise of the online retail market has directly impacted the TV Shopping offering.
trusted asset, advisor, partner and brand guardian. Abi Cleeve, Founder of skinSense and CEO Graphters Distribution has worked in TV
Valérie ’s expertise in brand evaluation, acquisition Shopping for over two decades and has experienced first-hand these changes with
due diligence, risk assessment and commercial her market-leading representation of Ultrasun and the highly successful launch of
growth is particularly highly valued by her own brand skinSense four years ago.
Private Equity Funds, multi-national
organizations and financial investors.
“Consumers have come to expect an
Her advanced qualifications and her proficiency in
corporate governance have made her a much-desired
efficient, intuitive shopping experience
Board Advisor and Non-Executive Director to from all of their favourite retailers, not just
well-established companies and pioneering Indie brands. the likes of Amazon. Teleshopping retailers
Valérie is also dedicated to passing her knowledge have had to adapt their approach, as waiting
along through a range of conferences and events. to place an order over the phone with a call
She has been a guest speaker at the non-profit centre may not be the way the customer
organization CEW’ Mentoring Services wishes to order. Customers are now able
where leading executives offer guidance
to watch a live presentation, but make their
and professional development support.
purchase with a single click or the swipe
As the International Manufacturers & Distributors
of an app. Many things are still the same,
Forum (IMF) Master of Ceremony, Valérie organizes this
influential conference in Europe; it has become a key telling the story, the honesty and integrity
global gathering for manufacturers, brand owners and of the environment but with everything in
distributors to come together to discuss the opportunities media, there is more sophistication in the
and challenges facing the industry and their businesses. way products are presented.”
Abi Cleeve, Founder of skinSenseR E P O R T
The enhanced digital experience extends to the presenters by GS Home Shopping (21.46%), then Hyundai Home
as many have blogs so that everything you see on TV is Shopping (18.51%), Lotte Home Shopping (17.73%), NS
supported by a social media campaign. Presenters will be Home Shopping (8.73%), Home & Shopping (7.29%) and IM
tweeting about going on air, during the shows they use their Shopping (2.85%). In Korea, there is a different format from
iPads live to demonstrate customer referrals, sometimes Western counterparts, it is more about entertainment in
there is a live chat with viewers sending in their questions Korea. It should not only sell the product, but also attract
to be answered on air. Social is now fully integrated into the viewers to think they are watching entertaining shows.
the overall presentation. The importance of finding new Hosting a show in collaboration with famous celebrities
ways to engage is not just about sales it is about becoming including influencers and stylists is regarded as a strong
more appealing to the younger generations. Commerce is way to build trust. Brands have recently been focusing on
changing into connectivity. In many ways, home shopping pre-marketing activities before the show to boost sales.
started the change in consumer purchasing behaviour. “An
argument could be made that TV Shopping Channels may
have been the gateway for online adoption in the category
and the impetus for rethinking potential distribution
channels.” Kelly Kovack, Founder & CEO BeautyMatter.
“I think these channels had the foresight to give their
customers what they wanted rather than necessarily
shifting consumers’ attitudes toward beauty. Their viewers
were women and women love beauty.”
Most of the TV Shopping in Korea targets are in their
40s and 50s, this means the functional, results-focused
cosmetics such as anti-wrinkle, lifting, brightening
products are preferred. Being able to demonstrate a clear
and immediate effect with the before and after images or
demo is vital and will often lead
to a brand being selected.
Getting it right means quick
results. In February this year,
premium French hair care brand
René Furterer sold about 1.5
billion won in 40 minutes while
Caudalie has a record of selling
1.8 billion won in 40 minutes.
TV Shopping is a global success story, around the world Caudalie is one of the brands we operated, initially it had
with younger markets such as Korea and Russia growing zero brand awareness in Korea but after we successfully
at an exceptional pace and new countries like India launched in home shopping it entered DF and department
are expanding its worldwide reach. stores. It has grown into a brand that is known for having
a good scientific and eco-friendly image, and is actively
An Inside View on Korean TV Shopping collaborating with famous singers and artists. More
Ray Um, CEO of Two and Up Inc, is an expert on TV established names
Shopping distribution and has been instrumental in the such as Kiehls,
development of European brands success in the Korean Origins, Shiseido,
market. “Although TV Shopping started in the US, Korea Caudalie and René
has become one of the biggest home shopping markets in Furterer work well
the world with a sales volume in 2019 of around 5.7 trillion as viewers respond
won. Q1 of 2020 shows an ongoing growth with sales of to being able to
1.3 trillion won, which is an increase of 11% year-on-year. purchase these
TV Shopping was introduced into Korea in 1995, the key recognised brands
players are CJ ENM with 23.45% market share, followed at a good price.
19R E P O R T
The new indie brands have not demonstrated great results It is ideal for those where there is a story, a mission and
so far. Covid-19 has also seen a shift in demographics as a genuine reason to use the product.” As digital shopping
more people staying at home has resulted in lowering the is now a top priority of most beauty brands distribution
age group of viewers. Sales of make-up has fallen a lot strategies, alternative channels have increased in both
while inexpensive skin care products, especially cleansing relevance and credibility. “Today’s customers are channel-
ones has increased rapidly. Aesthetic brands that can agnostic, and the very strict rules that once governed the
provide personalized care are also catching the eye of the distribution of beauty brands have been rewritten.” Kelly
TV shopper as people cannot get to an aesthetic shop or Kovack, BeautyMatter. “Anywhere people are shopping is
visit a dermatologist. Like many other markets, mobile fair game but as with any channel of distribution, brands
sales have outpaced phone orders and all home shopping need to do their due diligence.” Doing your research and
channels are paying attention to mobile and e-commerce making sure the channel can deliver the sales you require
as those are getting bigger and bigger. The live commerce is vital. You have to weigh up the benefit of the informed
market based on “Untact” (contact-free) is growing rapidly exposure which will help enhance your brand’s recognition
in Korea. It is a type of media commerce that sells products with the costs involved. There is a high standard of
through live streaming and it is possible to communicate requirements you must meet as well as an extremely
in real time. This live commerce market has been gradually difficult vetting process, choosing the right product,
becoming a tough competitor of offline shopping.” developing the proposition and then the all-important on-
screen performance. This is the make or break moment
Multi-Platform Storytelling for any brand as cementing trust and connecting with
The value that TV Shopping can offer a beauty brand has not the viewer through the presentation is at the heart of
always been appreciated or understood. In truth, it does TV Shopping. One of QVC’s most successful Guest Host
not work for every brand but for those that it does they can Presenters is Natalia Ferrara, her understanding of what
reap rewards in sales both via the network channels and works and doesn’t work particularly for niche brands
via the increased awareness their TV exposure generates has delivered exceptional sales internationally as well as
on their own e-commerce and other retail stockists. UK developed their diversification opportunities. Her advice
brand Elemis is one of those record-breaking success is “to research your competition, understand your USP’s
stories, its appearance on a QVC Today Special Value slot and ensure your brand story and passion as well as the
sold over 100,000 units in 24hrs plus delivered an online ‘wow’ factor features and benefits are communicated
spike and across other outlets. As a brand, Elemis have naturally and demoed effortlessly.
mastered the much-desired exclusivity offering as well as
value pricing that is part of TV Shopping’s DNA.
As Abi Cleeve, skinSense explains “TV Shopping allows a
brand to present the experience of using their product to Natalia Ferrara - QVC Guest Host Presenter
the consumer. Who is it for? What will it do? How do I use
it? These can all be addressed in an on-air presentation. It The best person to do this is either the founder or a chosen
allows the consumer direct access to the brand, maybe the brand ambassador. It is very important to establish a
brand owner, formulator or Head of Training will present strong relationship with your buyer and communicate
directly to the end user. With social channels, there is live regularly about the best proposed TV show airing times,
interaction so the consumer can ask a direct question and slots, days and product sku(s) that will be suitable for
get an immediate response. It allows the consumer to get to your brand. Finally ensure your brand’s visual assets,
know the brand and their identity first hand. before and afters are strong.”
20R E P O R T
The Buying Perspective Brands with a visual impact that can deliver rich and
The intensity of TV shopping and the hours of content authentic stories do well not just for the TV but also
needed create an added pressure to the buyers who are their fast-growing e-commerce which is accelerating
not just responsible for choosing the products but also demand for new names and new goods. To Anna it is
meeting the margins and the sales targets. Buyers also important that a brand recognises their responsibilities
now must integrate into their strategy the omnichannel about partnering with Shopping Live Russa as their
diversification and multiple client contact points. commitment to their customer means they want to offer
Anna Galochkina, Head of Beauty & Wellness for Shopping them the best experience in the best possible way.
Live Russia continually looks at the product selection in The desire to discover something new whilst nurturing,
line with constantly monitoring customer engagement, authentic emerging brands is the inspiration behind QVC
satisfaction and communication. US and HSN’s The Big Find pitch competition
This customer-centric approach is just one of the reasons for young entrepreneurs which launched in 2019.
why Shopping Live Russia has gone from strength to Winning gives a young brand a huge opportunity to
strength since launching in 2010. Multi-award winning gain exposure and receive mentorship, it also highlights
Shopping Live Russia has a reach of over 36 million this evolving relationship between indie brands and TV
households, its mission is to turn over the traditional Shopping.
ideas of TV Shopping in Russia via the use of modern
technologies, an advanced quality of service and a hand-
picked selection of products including many European
brands. Beauty and wellness represent the 3rd largest
share of sales, this valued position is in many ways linked
to Anna Galochkina’s focus on “Quality, quality and
quality in everything we do, we are here to provide the
perfect shopping experience for our very loyal clients.
Whether it is helping them discover iconic European
names, or the latest US trendsetter or a wellbeing
brand from Australia our collection needs to offer them
something more, to engage with them and to entertain
them.” Galochkina is currently strengthening up the
wellness offering as well as relooking at the luxury niche
category.
21R E P O R T
The Indie Question with Kelly Kovack, Founder & CEO BeautyMatter
For Indie brands, is TV Shopping a natural fit?
How well will their strong customer engagement
and disruptive character translate with this channel?
What do they need to do to be successful?
Kelly Kovack, adviser, creative strategist and founder of the
go-to consultancy BeautyMatter shares her insight and
forward-thinking expertise on these questions and much more.
Kelly Kovack, Founder & CEO BeautyMatter
“Taking brand awareness out of the equation, the communication strategy. TV shopping’s demographic is
attributes for success are the same – a good story simply typically affluent Gen Xers and baby boomers.
told, a dynamic relatable founder or spokesperson, Most Millennials and GenZ don’t own a TV and even during
demonstrable product and clinical substantiation (or the pandemic when TV viewership soared Nielsen’s
before and after images) are the best recipe to succeed reported continued decline among younger viewers.
with TV Shopping. TV’s strict regulatory processes often These generations view content when and where
water down the typical disruptive qualities of Indie brands they want – on phones, tablets and laptops streaming
as every claim must be substantiated and approved by from Netflix, Hulu, Amazon and YouTube rather than
the channels’ legal department. On the flip side their the monopoly of networks or cable. Our era of multi-
strong social and highly engaged following that can be screen viewing is changing and creating massive shifts
activated to support a launch or segment is certainly a in demand patterns. Because consumers self-identify,
competitive advantage. Social intercourse creates a buzz shopping channels can easily track customer engagement
and helps prime the sell-through of any offer. across multiple platforms and content can be completely
After all, performance is measured on a dollar per minute synchronized. Shopping networks have made strategic
basis – success or failure is instantly analysed the moment moves to adapt to consumer’s preferences for online
the segment is over. Innovation is at the heart of the content but have yet to fully realise the opportunity this
Indie phenomenon, not just with their products but their connectedness and convergence delivers.
22R E P O R T
They are trying to innovate and evolve with their existing TV Shopping isn’t right for every brand, to assess the
demographics shifting behaviour but the long-term future opportunity my recommendation is to deconstruct the
and revenue growth will require unlocking how to attract formula for success:
the younger consumer. This fact is not lost on them, in 2015 • Storytelling: can you craft a compelling and
HSN and QVC’s parent company acquired Zulily to expand differentiated brand and product narrative that can be
their reach to millennial moms and enter new markets told simply with rich visuals?
with a younger customer. The vast majority of indie beauty • Founder: does the brand have a founder or spokesperson
brands today launch with a direct-to-consumer model, capable of connecting via the TV shopping format?
this not only helps create demand but is powerful fuel if This is much harder than it appears.
leveraged strategically to prime the sell-through for TV • Product: is the product visually demonstrable? Can you
Shopping. However, the big question is does your consumer show a transformation on-air either live or with before
shop this channel? The demographic for TV Shopping is and after photos?
predominantly female, affluent and older. If these are your • Claims: can you substantiate the claims on product
people and your brand resonates they are very loyal. Last attributes and brand positioning?
year, roughly 86% of QVC’s shipped sales came from repeat As an indie brand if you can’t say yes to all these questions
customers who spent an average of $1,281. If a brand’s then perhaps TV shopping is not the right distribution
core demographic is GenZ and Millennials this is probably channel. If you look at inspirational indie beauty brands
not the best channel. TV Shopping offers the opportunity like Leslie Blodgett, founder of Bareminerals and Jamie
to tell their story with an audience of shoppers motivated Kern founder of IT Cosmetics, these are founders with an
by discovery. Channel hosts are personalities that have intuitive understanding of the medium and they embodied
earned the trust of their audience, when a consumer is everything this channel loves. They were authentic,
invested in the story they are more likely to try the product. passionate and humble – they weren’t on-air versions of
One potential downside is that even a test can represent a themselves and they didn’t rely on gimmicks – they were
significant investment for a new brand. TV shoppers have real. These brands launched on QVC when they would have
been trained to expect exclusivity and value, this can be been considered indie brands and used the channel to fuel
through special sizing, creating a kit etc and this means growth. Some recent examples that provide insight into
investment must be made in inventory. Another important what a successful TV Shopping playbook looks like for an
financial consideration is TV shopping channels don’t indie beauty brand today are Tarte, Beekman 1802, Tacha
hold inventory meaning a brand is shipping the goods on and Alpyn Beauty. When it comes to the channels, the top
consignment. Analysis of the metrics is instantaneous and three players in the US are QVC (the holy grail for beauty
there’s not a lot of grey area with this, brands are given a very brands) with HSN being a close second and ShopHQ being
short runway to prove they are a fit. As with any distribution a distant third. QVC’s parent company Liberty Interactive
channel or large retailer, approaching a channel means Corp acquired rival HSN for $2.6 billion in July 2018, there
following the rules of engagement, a specific marketing really isn’t much competition.”
ecosystem and expectations. TV shopping is not a test and
learn environment, it’s quite mercenary with winners and
losers immediately determined based on the test segment.
There is a lot at stake for the brand and the buying team who
rarely deviate from their success formula. Buyers see A LOT
of brands, products and founders while they hunt for the
next new thing but they are also careful not to cannibalize
existing winners. If a brand doesn’t have experience in the
channel aligning with a partner that specializes in or has
deep knowledge of TV shopping would be a recommended
route. Indie brand founders are a passionate group, they
have to be, starting a beauty brand is hard work. The indie
founder’s passion is the fuel that connects the brand with
the consumer so needs to be focused in the right place, to
listen to advice and play by the rules.
For more information on how IL Brand Consultancy can help you expand your brand,
please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.ukYou can also read
