YELLOW ACADEMY PROGRAMME 2019 - EurActiv
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YELLOW ACADEMY PROGRAMME 2019
CREDIBILITY COMMUNICATION STAKEHOLDERS
SOCIAL MEDIA INFLUENCING MESSAGE
R E G U L AT O R Y A F FA I R S BRUSSELS PRESS CORPS CAMPAIGN
The Yellow Academy is celebrating WHO SHOULD ATTEND WORKSHOP OUTLINE
its eighth year!
• Senior management. Each workshop will take place during
The Yellow Academy is a series of lunch time from 12.00 until 13.45 :
workshops on EU Lobbying and • Registrations are on a first-come,
Communication with a strong focus first-served basis. • 12.00 Sandwich lunch and drinks
on case studies. The key concept of
these sessions is to focus on sharing •
These workshops are by • 12.30 Presentation
the latest trends in communication invitation only and will take
and lobbying and illustrate them place at EURACTIV’s offices in • 13.00 Open discussion
with concrete examples, in order the International Press Centre,
to generate interaction between Boulevard Charlemagne 1, in
participants. Brussels.
Trainers have been selected from
among the best consultancies
in Brussels in order to spark
vibrant interactions. Participants
are EURACTIV’s communication
partners coming from trade
associations, corporations, NGOs,
political parties or think tanks.
EXPERTSWORKSHOP DATES IN 2019
W1 Building grassroots support in a
changing political environment
24 JANUARY
W2
EU technical regulations,
standards and innovation
funding: how to build winning
21 FEBRUARY EU advocacy strategy
W3 Brexit: the final countdown
21 MARCH
Developing an awareness
W4 raising campaign from design
to implementation - a case
16 MAY study of the European Portable
Battery Association
W5 How media drives regulation
13 JUNE
W6 Lobbying dynamics under
the new EU legislature
26 SEPTEMBERW1 • 24 JANUARY
Building grassroots support in
a changing political environment
BRETT KOBIE,
S V P & D I R E C T O R , E M E A D I G I TA L P U B L I C A F FA I R S L E A D ,
FLEISHMANHILLARD
Brett Kobie leads FleishmanHillard’s Digital Public Affairs offering across the
EMEA region, which works across sectors to combine deep political and policy
expertise with innovative, creative communications.
A seasoned transatlantic public affairs professional and strategic digital
communicator, Brett has split the last 15 years across private sector,
government and non-profit roles in Brussels and New York. He also sits on
Presented by Brett Kobie
FleishmanHillard’s global social & innovation leadership team.
BRENDAN TOBIN,
HEAD OF GROWTH, ECANVASSER
Brendan Tobin is head of growth at eCanvasser – a grassroots political
technology company based in Ireland. He has worked with over 2,000 political
and issue-based campaigns in 70 countries worldwide helping organizations
to solve the challenge of communicating effectively with voters.
Presented by Brendan TobinW2 • 21 FEBRUARY
EU technical regulations, standards and
innovation funding: how to build winning
EU advocacy strategy
THOMAS LINGET,
SENIOR ACCOUNT MANAGER
Thomas Linget is a highly qualified
and recognized EU public affairs
and communications consultant
with a particular focus on transport
policies. Over the years, he has
acquired in-depth knowledge of the
automotive, aerospace and smart
mobility industries. Having led high-
profile advocacy campaigns for
global manufacturing companies,
Thomas is a skilled negotiator and
an excellent communicator, with a
strong ability to engage both political
or technical audiences. He currently
leads the Transport Practice within
LOGOS-MCI, while managing two
cutting-edge industry coalitions,
driving strategic engagement and
advising to Board members. Thomas
has a Master’s degree in European
Politics & Public Affairs from
Sciences Po Strasbourg.
Presented by Thomas LingetW3 • 21 MARCH
Brexit: the final countdown
THOMAS TINDEMANS, CHAIRMAN, BELGIUM
Thomas Tindemans is a Belgian national with over 20 years experience in EU
public affairs and communications. He has a proven track record of advising
corporate, government and NGO clients on their public and corporate affairs
strategies, including legislative procedures and political developments in the
EU institutions and the Member States. He assists clients in establishing their
public and corporate affairs strategies, including the drafting of legislative
proposals, position papers and suggested amendments to draft legislation,
and has been instrumental in forging coalitions to carry majorities on these
issues. This work includes the establishment of contacts with Commission
officials, Council representatives and MEPs. He speaks frequently at major
conferences and has published articles and interviews in major European
Presented by Thomas Tindemans
newspapers. Thomas is Chairman of H+K Strategies Brussels and Global
Practice Leader Public Affairs of Hill+Knowlton Strategies.
From 1994 to 2010, Thomas Tindemans was head of the Public Affairs practice
at renowned law firm White & Case. Before that he gained business and
political experience.
Thomas Tindemans is a guest lecturer on EU lobbying and interest
representation at various academic institutions in Europe, including the
KULeuven, UCL, Institut d’Etudes Politiques in Paris. He is also a former
Director of Ideas Matter. Thomas speaks Dutch, English, French and German
and studied law.W 4 • 1 6 M AY
Developing an awareness raising campaign
from design to implementation - a case study
of the European Portable Battery Association
HANS CRAEN, SECRETARY-GENERAL
Hans Craen joined Kellen’s Brussels office in 2003. He specializes in EU affairs,
with a focus on environmental, construction and energy policies. Hans acts
as secretary-general for several of Kellen’s European clients including the
European Portable Battery Association (EPBA).
As secretary-general, Hans supports the Board in its strategic thinking,
implementing public affairs and public relations activities and representing
the organization in front of the European and national legislative bodies.
Within Kellen, Hans is responsible for the cluster regrouping all clients active
in the field of building, construction, energy and/or environment. He is also
Presented by Thomas Tindemans
involved in strategic advice projects for associations in various business
sectors. He has managed facilitation sessions and supported organisations
in developing their strategic plan and goal setting and is also involved in
conducting governance audits for associations.
Before joining Kellen, Hans worked as an EU Affairs coordinator for Hitachi’s
liaison office in Brussels, covering environmental policy issues. Prior to that,
he worked as a trainee in the legal department of the European Ombudsman’s
office in Strasbourg.
Hans holds a law degree from the Antwerp University, as well as a European
law degree from the Liège University. He also obtained a post-graduate degree
in Business Management from the Vlekho Business School.W5 • 13 JUNE
How media drives regulation
ROXANA TURCANU,
ACCOUNT MANAGER
Roxana supports regulatory
engagement and communication
campaigns for Red Flag’s clients.
Before joining, she worked in a
Brussels based legal consultancy
coordinating compliance
assessments in the field of health,
financial services, justice and
home affairs legislation for the
European Commission. Her previous
experience includes advising
Romanian companies in the agri and
fisheries sectors on how to access
European Structural funds and the
Romanian Embassy to Belgium.
Presented by Roxana TurcanuW6 • 26 SEPTEMBER
Lobbying dynamics under
the new EU legislature
GILES KEANE,PARTNER NIKOS MANARAS, ACCOUNT
D I R E C T O R P U B L I C A F FA I R S
Giles Keane has ten years’ experience AND COMMUNICATIONS
in EU public affairs consultancy. Prior
to joining acumen public affairs as a Nikos Manaras has 8 years’ experience
founding partner, he was a Director at in public policy, EU public affairs and
Hill & Knowlton in Brussels. His first communications as well as an in-depth
role in Brussels was as a trainee in the knowledge of health policy. Prior to
External Relations Director General of joining acumen public affairs, he worked
the European Commission. Giles’ strength at the European Academy of Dermatology
lies in his ability to combine traditional and Venereology (EADV) as the Senior
public affairs with other communications EU Affairs and Media Coordinator,
disciplines to provide integrated where he set up the EU Affairs and
communications counsel to his clients. He Media department. He provided
has worked across numerous sectors and strategic advice on public awareness
policy areas including food & agriculture, campaigns, public policy issues, media
environment & energy, healthcare and and communication strategies and the
international trade. Current and recent organisation’s interactions with the EU
clients of Giles since the creation of institutions. While at EADV, he set up
Acumen include Cargill Europe, the and managed a number of partnerships
Presented by Giles Keane
European Federation of Pharmaceutical on key policy issues (occupational skin
Industries and Associations, Heineken, cancer, the risks of sunbeds, psoriasis)
LEO Pharma, PlasticsEurope, Procter & with other non-profit stakeholders,
Gamble and Syngenta. Previous clients pharmaceutical companies and other
of relevance include the British Poultry medical associations. Nikos has also
Council and US national renderers worked extensively with key EU health
association for whom he monitored and journalists and media outlets pitching
advised on EU veterinary legislation, stories, providing comments, op-eds and
the European Sugar Manufacturers articles. Prior to coming to Brussels,
Association, Kellogg’s, and the European Nikos worked in academia for six years as
Whey Producers Association. Giles is a researcher and lecturer on negotiation
an Irish national and in addition to his techniques and policy coordination. In
native English, he speaks fluent French addition, he was a campaign manager
and Spanish, as well as conversational for an election campaign in Greece and
Italian. an external consultant specializing on
EU social policy issues. Nikos is a native
Greek speaker, is fluent in English and an
Presented by Nikos Manaras
intermediate level French speaker.NOTES
JANA ZARIC jana.zaric@euractiv.com tel. +32 (0)2 226 58 29
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