WINNERS' TOOLKIT DWWA 2020 - 2020 How to promote your award-winning wines
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2020
DWWA 2020
WINNERS’ TOOLKIT
How to promote your award-winning wines
1
HOW TO PROMOTE YOUR WIN
1. DWWA MEDAL STICKERS & CERTIFICATES (page 3) 4. DECANTER FINE WINE ENCOUNTERS & TASTINGS (page 5)
Alexander
Alexander Valley Valley Vineyards
Vineyards
RodneyWine
Rodney Strong Strong Wine Estates
Estates
T: 707.433.7209
T: 707.433.7209
www.avvwine.com
www.avvwine.com
Tel: 707.433.0925
Tel: 707.433.0925
2. INTERNATIONAL PR CAMPAIGN (page 4) 5. ADVERTISE WITH DECANTER (page 5)
www.RodneyStrong.com
www.RodneyStrong.com
Grgich Grgich Hills Estate
Hills Estate
1829
1829 St Helena St Helena
Hwy., Hwy.,CA
Rutherford, Rutherford,
94573 CA 94573
Three Sticks Three
Wines Sticks Wines
Director of Sales
Director of Sales www.grgich.com
www.grgich.com
Contact: ChrisContact:
MattsonChris Mattson
E: cmattson@pfve.com
E: cmattson@pfve.com
E: info@threestickswines.com
E: info@threestickswines.com
T: +1 707-509-9689
T: +1 707-509-9689 / / Alexander Valley Vineyards
+1 707-996-3328
+1 707-996-3328
Rodney Strong Wine Estates
T: 707.433.7209
www.avvwine.com
www.threestickswines.com
www.threestickswines.com Tel: 707.433.0925
UKWine
UK stockist: The stockist: The Wine Treasury
Treasury
www.RodneyStrong.com
Untitled-3 13 Untitled-3 13 17/07/2019 15:31 17/07/2019 15:31
3. SOCIAL MEDIA (page 4) 6. HOW DECANTER PROMOTES YOUR WIN (page 6)
Grgich Hills Estate
1829 St Helena Hwy., Rutherford, CA 94573
Three Sticks Wines
Director of Sales www.grgich.com
Contact: Chris Mattson
E: cmattson@pfve.com
E: info@threestickswines.com
T: +1 707-509-9689 /
+1 707-996-3328
www.threestickswines.com
UK stockist: The Wine Treasury
Untitled-3 13 17/07/2019 15:31
@
2
DWWA MEDAL STICKERS DISPLAY YOUR DWWA CERTIFICATES AND MEDAL LOGOS
& CERTIFICATES Ensure all companies you work with have access to DWWA logos and
certificates so that they can create point of sale materials to help you sell
more of your wine, to both the on and off-premise trade.
MAKE YOUR AWARD-WINNING WINE STAND OUT
Update your website to display your medal alongside your award-
Medal stickers help your award-winning wine stand out and give consumers
confidence when choosing which wine to buy. winning wine to build and grow consumer trust in your wines and brand, and
showcase your well-earned certificate in the winery to help with DTC sales.
‘Stickers on bottles absolutely help sell wine. Whenever there’s an
external expert endorsement it really helps and having stickers
from a competition that’s as reputable as Decanter I think is really
important. Decanter is international so that automatically helps put it
above other competitions.’
Beth Willard - DWWA Regional Chair & Buying Manager at Direct Wines GOLD
2020
BEST IN
SHOW
This is to certify that
2020
2020
This is to
has been awarded a Platinum medal & cer tify tha
t
y that
This is to certif
points in the
Decanter World Wine Awards
has been
awarded
medal & a Gold me
ed a Best in Show dal &
has been award points in
the
points in the Decanter
World Wi
Awards ne Award
nter World Wine s
Deca
A N D R E W J E F F O R D,
CO-CHAIR
All winners can purchase medal stickers for their corresponding medals at the dedicat-
E F F O R D,
ANDREW J S A R A H J A N E E VA N S M W,
CO-CHAIR CO-CHAIR
ANDRE
W JEFF
ed Decanter Awards shop. Stickers come in rolls of 1,000 with free worldwide delivery.
CO-CH O R D,
AIR
W,
E E VA N S M M I C H A E L H I L L S M I T H M W,
SARAH JAN C O N S U LTA N T C O - C H A I R
CO-CHAIR
SARAH
JANE E
CO-CH VA N S
AIR M W,
M W,
ILL SMITH
MICHAEL H AIR
NT CO-CH
C O N S U LTA
MICHA
EL HIL
CONSU L S
LTA N T M I T H M W,
CO-CH
AIR
2020 2020 2020 2020 2020
BEST IN
SHOW
All winners can purchase medal stickers for corresponding medals at the dedicated
Decanter Awards shop. Stickers come in rolls of 1,000 and include free worldwide
delivery. DOWNLOAD DOWNLOAD
CERTIFICATES IN DIGITAL MEDAL
BUY STICKERS NOW YOUR ACCOUNT LOGOS
3
INTERNATIONAL PR CAMPAIGN SOCIAL MEDIA
Share your win on social media to let followers know of your success.
Decanter works with a dedicated PR agency to
deliver a global PR campaign focused on DWWA Tag & mention @decanterawards and use the hashtags
2020 results news and stories. Utilise the main
and country-specific press releases from DWWA
#DWWA #DWWA2020 on Instagram so we can share the
2020 to help promote and bolster the significance good news with our followers too.
of your win.
SEE ALL PRESS RELEASES
“The DWWA really helps producers to raise their
profile internationally. It can do the same for
wine-producing regions and nations, too.
When consumers see a DWWA sticker on a bottle,
be it Platinum, Gold, Silver or Bronze, they can be
@decanterawards
reassured that the wine in question has been judged
by regional experts and specialists before receiving
its medal. We discuss, we argue, we fight it out... FOLLOW US
that’s all part of the judging fun. Even with social
distancing! But that’s also how you get the results DWWA 2020 results news and features will be shared weekly across
which have made the DWWA an Decanter, Decanter China and Decanter Awards social media channels.
Follow @decanterawards and @decanter to see if your award-winning wine
international wine benchmark.”
gets a mention.
Andrew Jefford,
DWWA 2020 Co-Chair
220,000+ 143,000+ 132,000+ 29,000+ 30,000+ 25,000+ 50,000+
followers followers followers followers unique unique unique
users users users
4
ADVERTISE WITH DECANTER DECANTER FINE WINE ENCOUNTERS
& TASTINGS
Promote your award-winning wine in the magazine, online and on
Decanter’s social media channels for maximum coverage.
Decanter proudly promotes your award-winning wine through its global digital
networks, world-renowned Decanter Fine Wine Encounters, presence at major
wine trade shows and promotions with leading retailers around the world.
The world’s best wine magazine March 2020
Though tastings and events have been put on hold due to Coronavirus, we hope
to resume events in 2021. Be sure the email on your account is up-to-date and
The best you are signed up to receive DWWA newsletters to know when we are
of Spain
Rioja and beyond,
what’s exciting now recruiting wines for events so you can register to take part.
TASTED & RATED
183 affordable Riojas
Garnacha Blanca
Manzanilla Sherry
PLUS
• Spain’s hot restaurant
scene • 2018 Southern
Rhône buys • Climate
change in Burgundy
Tablet cover March 2020.indd 1 15/01/2020 12:36
Contents
THE GOLD RESULTS BY REGION
Alsace 100
Argentina 100
Asia 101
Australia 102
Austria 104
Balkans 105
Beaujolais 106
Bordeaux 106
Burgundy 106
Canada 108
Caucasus & Eurasia 108
Regional Chair for Tuscany Monty Waldin (centre) Central Italy 109
chats to John Baum, one of the Tuscany panel judges
Champagne 109
Chile 110
Contents Germany
Greece & Cyprus
Languedoc-Roussillon
111
111
112 FINE WINE ENCOUNTER
4 DWWA: the quest for the best 58 The Platinum winners: wine profiles
Co-Chair Andrew Jefford explains the ethos Find out more about the 148 wines deemed by Loire 113
and the scoring system of the competition our judging panels to be the best in their region New Zealand 113 LONDON
Northern & Eastern Europe 114
6 The judging process 100 The Gold medal-winning wines
Discover how our judging panels conduct the All of the 480 Golds, set out alphabetically by Northern Italy 115
tastings and choose the medal-winning wines region (Silver, Bronze and Seal of Approval Piedmont 115
wines can be found on Decanter.com/dwwa)
8 The winning wines Port & Madeira 116
A simple guide to the different levels of award, 127 UK shopper’s guide Portugal 117
from Seal of Approval up to Best in Show A selection of the medal-winning wines at the
Provence 117
UK’s supermarkets and high-street merchants
10 Judges by region Rhône 118
Check out the credentials of our Chairman
Sherry 119
Emeritus, the three Co-Chairs, 36 Regional
As part of our initiative to promote DWWA medal winners, unless
Chairs and 237 judges Southern & Eastern Mediterranean
119
24 DWWA judges’ party South Africa 120
With the hard work done, the judges and
DWWA team relaxed at London’s Bermondsey Southwest & rest of France 121
Bar & Kitchen Southern Italy 121
28 The Best in Show: wine profiles
otherwise stated, we offer these promotional opportunities free of charge.
Spain 122
Full tasting notes and background information Switzerland 123
on the 50 wines that triumphed over 16,484
Tuscany 124
others that entered this year’s competition
United Kingdom 125
USA & Mexico 125
We would like to thank our sponsors for their kind support
Veneto 126
Photographs: Steven Morris
To search for any
DWWA wine – by producer, country,
medal or stockist – visit http://awards.
decanter.com/DWWA/2019
D e c a n t e r • D W WA 2019 | 3
SEE PAST DWWA
SIGN UP TO DWWA
Untitled-1 2 16/07/2019 10:41 DWWA 2019 Contents.indd 3 18/07/2019 15:41
HIGHLIGHTS
NEWSLETTER
DOWNLOAD MEDIA PACK & PROMOTIONS
5
HOW DECANTER PROMOTES YOUR WIN
DECANTER MAGAZINE DWWA FEATURES DECANTER.COM WEEKLY DWWA FEATURES
Every issue of Decanter now includes 1-2 pages dedicated Weekly DWWA 2020 features, including tasting notes,
solely to DWWA award-winning wines, quotes from will be published on Decanter.com and included on
producers and/or commentary from DWWA judges. the homepage for maximum coverage. Features will
also be shared via Decanter’s Apple News
Read in 100+ countries channel to further increase global reach.
30%
675,000+ users
USA &
Canada
38%
16%
Europe
1.3 million
UK page views
per month
16%
Rest of
World
“Decanter combines a number of things... different
judges from different places, different expertise, top
experts coming in and assessing your wine.
DEDICATED DWWA 2020 SUPPLEMENT DECANTER NEWSLETTERS I think the combination of the marketing and
magazine that go with it, and everything that goes
The Decanter January 2021 issue includes the Decanter DWWA articles and results news stories will be behind it, is extremely important for the industry in
World Wine Awards supplement – dedicated entirely to included in Decanter daily and weekly newsletters to order to promote peoples’ wines.”
the 2020 competition’s award-winning wines increase coverage reach. This is in addition to being
included in DWWA newsletters. -Michelle Cherutti-Kowal MW,
DWWA 2020 judge
49,000+
Meet the experts
JUDGES BY REGION Anthony Rose
ALSACE Klintberg n Jorge Lucki n Eduardo Milan n
Christopher Tanghe MS n Raimonds Tomsons
REGIONAL CHAIR
Rose is a wine and
Our experts travelled from all corners of the globe to judge the wines submitted to DWWA,
Thierry Meyer ASIA sake critic who
contributes to
REGIONAL CHAIR
51,000+
Alsace born and bred, Decanter, and FT How
with 36 Regional Chairs for each winemaking region selected to support the Chairman
Emeritus and the three competition Co-Chairs. Read on to learn more about these experts,
Meyer began writing
about wine in 1999,
Ch’ng Poh Tiong To Spend It online,
among other titles.
and to discover the names of the 237 judges who tasted and assessed the wines this year sharing tasting notes A lawyer by training, He is the author of
and insights into the Ch’ng published the Sake and the Wines of
wines of Alsace world’s first Chinese Japan and teaches a sake consumer course
online. In 2001, he Guide to Bordeaux in at Sake No Hana. He is currently writing
CHAIRMAN EMERITUS focus on consultancy and writing. His awards started his signature 2000. He also writes Fizz, Champagne and Sparkling Wines of the
global circulation
Steven Spurrier include: Decanter Hall of Fame Award 2017, La
Personnalité de l’Année (oenology) 1988 for services
dinner series, dedicated to pairing Alsace
wines with fine food. He then founded
columns in Wine Life
and RVF China. For
World. He has won a number of awards,
among them three Glenfiddich Wine
Decanter’s consultant editor joined the wine trade to French wine, and the Maestro Award 2011 in L’Oenothèque Alsace society in 2006 and nearly 20 years he has Writer of the Year Awards and a Louis
in London in 1964, later moving to Paris where he honour of California legend André Tchelistcheff. launched www.oenoalsace.com, one of the been consultant to FairPrice, Singapore’s Roederer International Wine Columnist of
bought a wine shop in 1971 and opened France’s Spurrier is honorary president of the Wine & Spirit most comprehensive websites dedicated to largest supermarket chain. Ch’ng is also a the Year Award. Rose is a founding
first private wine school, L’Academie du Vin, in Education Trust and the owner of Dorset’s Bride the region’s wines. At the same time Meyer senior judge at other wine competitions member of The Wine Gang.
1973. Spurrier staged the historic 1976 Judgement Valley Vineyard. In 2019 he co-founded the Académie launched a programme of masterclasses and contributes to the China, Japan and JUDGES
of Paris tasting between wines from California and du Vin Library, a publishing venture to reissue past and dinners with Alsace wines. From 2007 India sections of Hugh Johnson’s Pocket n Hamish Anderson n Alan Bednarski
France. In the 1980s he wrote several wine books publications and to create the best new books for to 2011, Meyer was a contributing editor Wine Book. Holding a certificate in Chinese n Wojciech Bońkowski n James Davis MW
and created the Christie’s Wine Course with the future, the first being the commemorative to the Bettane + Desseauve Guide des Vins. art from the University of London’s School n Geoffrey Dean n Nick Dumergue n Caroline
subscribers -
Michael Broadbent, in 1988 returning to the UK to edition of Broadbent’s seminal Wine Tasting. In 2014 he took responsibility for the new of Oriental and African Studies, Ch’ng is Hermann MW n Martin Hudson MW n Keith
Alsace Master-level education program for an ambassador for The European Fine Art Isaac MW n David Jean n Roger Jones
the Wine Scholar Guild. Foundation (TEFAF) Maastricht. n Regine Lee MW n Stefan Metzner n Peter
850+
CO-CHAIR CO-CHAIR CO-CHAIR JUDGES JUDGES Nixon n Rebecca Palmer n Jane Parkinson n
n Marcel Orford-Williams n Aristide Spies MS n Olga Crawford MW n Peter Csizmadia-Honigh Piotr Pietras MS n Valentin Radosav n Martin
Sarah Jane Evans MW Michael Hill Smith MW Andrew Jefford n Eric Zwiebel MS n Emma Dawson MW n Andy De Brouwer Reyes MW n Clément Robert MS n Jonas
Evans is an award- In 1988, Hill Smith Jefford has judged n Nick Dumergue n Alexandre Freguin n Agnes Röjerman MW n Julia Sewell n Andrew Shaw
winning journalist became the first in every edition of Herczeg n Sinisa Lasan n Victoria Mason n Erik Simonics n Larry Stone MS n Gill Sykes
who began writing Australian to pass DWWA and the ARGENTINA & REST OF SOUTH n Robert Mathias n Caro Maurer MW n Nikita n Christopher Tanghe MS n Nigel Wilkinson MS
Decanter daily, weekly
about wine in the the Master of Wine Decanter Asia Wine AMERICA (excluding Chile) Mooij n Mikolaj Skrzypczak
1980s. She started examination, Awards. He has
REGIONAL CHAIR AUSTRIA
drinking Sherry and winning the been writing and AUSTRALIA
Spanish wine while
a student at
inaugural Madame
Bollinger Tasting
broadcasting about
wine – as well as
Patricio Tapia REGIONAL CHAIRS
REGIONAL CHAIR
Cambridge Medal in the same food, whisky, travel Tapia graduated with
Huon Hooke Markus Del Monego
University. This sparked her lifelong love
of Spain’s wines, food and culture,
year. Co-founder of Shaw & Smith in the
Adelaide Hills and Tolpuddle Vineyard in
and perfume – since the 1980s, winning
numerous awards including eight
a degree in journalism
from the Universidad Hooke is Australia’s MW
culminating in membership of the Gran Tasmania, Hill Smith is a respected Roederer Awards and eight Glenfiddich de Chile in Santiago, leading independent Del Monego holds the
Orden de Caballeros del Vino for services international wine judge and a wine Awards. He writes a monthly column and before attending wine writer, based in title of Best Sommelier
and DWWA
to Spanish wine. In 2006 she became a consultant to Singapore Airlines. He is also occasional features for Decanter magazine, Bordeaux University Sydney, who also of the World 1998,
Master of Wine, writing her dissertation a tireless advocate for Australian fine wine and his books include Andrew Jefford’s in France, where he judges wine and is both wine
on Sherry and winning the Robert and in 2008 was awarded an Order of Wine Course (new edition 2018) and Peat studied for a diploma competitions and advisor to Lufthansa
award-winning
Mondavi Winery Award. A past chairman Australia (AM) for his contribution to the Smoke and Spirit on Islay and its whiskies, in wine tasting and winemaking. educates on wine. airlines and owner-
of the Institute of Masters of Wine, Evans Australian wine industry. In addition to republished in 2019 as Whisky Island, as Currently, he is Wine & Spirits magazine’s A journalist first and managing director of
divides her time between writing for his co-Chair role at the DWWA he is also a well as the acclaimed classic The New critic for the wines of Argentina, Chile and wine professional second, he has tertiary consultancy company
magazines such as Decanter, writing books Vice-Chair at the DAWA. France (2002). He also acts as academic Spain, regularly contributing articles on qualifications in both fields, and has also tasteTainment GmbH. Based in Germany,
and judging internationally. advisor to The Wine Scholar Guild. these regions, and for the past nine years worked in wineries and wine retailing. he advises merchants, producers and
Tapia has been a host on the El Gourmet Among other publications, he contributes private individuals on wine. Born in
channel in South America. His career has to Gourmet Traveller Wine, The Sydney Switzerland, Del Monego grew up in
newsletters
seen him visit wine regions around the Morning Herald’s Good Food section and Germany, beginning hotelier training at
world, and he has authored several books, Good Weekend magazine, and Decanter. the Dorint Resort & Spa in Bad Brückenau.
including The Wines of Colchagua Valley, He was co-author of The Penguin Good He worked as a sommelier in the Fairmont
DECANTER
TodoVino, Wines for Great Occasions, and Australian Wine Guide for 14 years until Hotel Vier Jahreszeiten in Hamburg, and
Photographs: Steven Morris
wines included
his annual Descorchados, an Argentinian, 2007. In 2012 heThe world’s
launched the web-best
andwine magazine
later at the Dorint Park Hotel Bremen and
@
Chilean and Uruguayan wine guide, phone-based app, huonhooke.com. He has The Savoy in London. Del Monego is also
published in both Spanish and English. won 11 awards for wine writing since a Master of Sake, a Sake Samurai, an
JUDGES 1984 and has published 19 books on wine ambassador of the Accademia del Barolo
n Wojciech Bońkowski n Paulo Brammer including a biography of Penfolds Grange and an ambassador for the Ordre des
n Aldo Graziani n Alejandro Iglesias n Göran creator Max Schubert. Coteaux de Champagne in Germany. ➢
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MORE WAYS DECANTER
DWWA 2019 Meet the experts.indd 10 18/07/2019 18:25 DWWA 2019 Meet the experts.indd 11 18/07/2019 15:55
PREMIUM
WORLD
PROMOTES YOUR WIN
DECANTER WORLD WINE AWARDS 2019
WINE
AWARDS
2019
THE WINNERS
PREMIUM
www.decanter.com
DWWA 2019 Cover.indd 1 11/07/2019 11:51
6
DWWA 2020: AT A GLANCE
In this exceptional year, judging of the 17th edition of the Decanter World Wine
Awards took place over 28 constitutive days in August at the Decanter offices in
Canary Wharf, London.
The judging panel included 116 expert wine judges, including 37 Masters
of Wine and nine Master Sommeliers, who blind tasted and evaluated 16,518
wines from 56 countries.
THE RESULTS
“Was it all going to happen? There was a big question mark over that... I think it’s a wonderful
2020 thing that the DWWA was able to happen this year. I think it’s a point of focus for a lot of the
50 Best in Show medals (0.3%) wine trade around the world really. It is the biggest competition of all and so the fact that we’ve
BEST IN
been able to keep going and to make it happen I think has given everybody heart. ”
SHOW
-Andrew Jefford,
2020 DWWA 2020 Co-Chair
178 Platinum medals (1.08%)
“The competition has been terrific, it has been a
2020 perfect atmosphere to taste and judge this year.
537 Gold medals (3.25%) After months of lockdown and uncertainty
everyone has been delighted to be back again,
working together, sharing ideas and thoughts, and
2020
above all, focused on picking out the great wines
5234 Silver medals from this year. There have been some wonderful
discoveries. As ever Best in Show day was tough,
narrowing down to 50 top wines.”
2020
7508 Bronze medals -Sarah Jane Evans MW,
DWWA 2020 Co-Chair
LEARN MORE ABOUT SEE PHOTO
JUDGING MONTH HIGHLIGHTS
7
ENQUIRIES:
Contact the DWWA team
E: awards@decanter.com
Medal sticker queries
E: adriana.bravo@decanter.com
2020 2020 2020 2020
2020
BEST IN
SHOW
For more information visit: www.decanter.com/enter
8
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