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Appendix "A" to Report HSC20048
Page 1 of 79
MASTER PLAN STUDY - MAY 2020
WILD WATERWORKS AT
CONFEDERATION BEACH PARK
HAMILTON, ONTARIO
CITY OF HAMILTON PUBLIC WORKS DEPARTMENT,
HEALTHY & SAFE COMMUNITIES
BY: FORREC LTD. | CBRE | CLOWARD H2O
Appendix "A" to Report HSC20048
Page 2 of 79
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY................................................................................................................. 6
1.1 OVERVIEW............................................................................................................................................... 7
1.2 MASTER PLAN STUDY............................................................................................................................. 7
1.3 OVERVIEW OF FINDINGS......................................................................................................................... 9
1.4 THE WAY FORWARD ............................................................................................................................... 9
1.5 OPTIONS CONSIDERED .......................................................................................................................... 10
2 PURPOSE OF STUDY..................................................................................................................... 12
2.1 CITY OF HAMILTON MISSION STATEMENT.............................................................................................. 14
2.2 BACKGROUND......................................................................................................................................... 15
2.3 PROJECT GOALS AND OBJECTIVES......................................................................................................... 17
2.4 STUDY TEAM AND ACKNOWLEDGMENTS............................................................................................... 19
3 BACKGROUND REPORT REVIEW.................................................................................................. 20
3.1 CONFEDERATION BEACH PARK MASTER PLAN REVIEW & UPDATE (2010)........................................... 21
3.2 SIERRA PLANNING AND MANAGEMENT ................................................................................................ 22
3.3 CITY OF HAMILTON PUBLIC WORKS & HEALTHY AND SAFE COMMUNITIES ......................................... 23
4 SITE EVALUATION AND OBSERVATIONS....................................................................................... 24
4.1 STAKEHOLDERS WORKSHOP AND SITE VISITS...................................................................................... 25
4.2.1 SITE EVALUATION - SWOT ANALYSIS ................................................................................................... 26
4.2.2 FACILITY ANALYSIS.............................................................................................................................. 39
4.2.3 SITE EVALUATION - ANALYSIS SUMMARY............................................................................................ 45
4.3 ANNUAL ATTENDANCE PAST AND FUTURE............................................................................................. 46
4.5 ANALYSIS OF FOUR OPTIONS ................................................................................................................ 47
5 PLANNING AND PROGRAMMING SUMMARY............................................................................... 60
5.1 GUEST EXPERIENCE................................................................................................................................ 71
6 RIDES AND ATTRACTIONS............................................................................................................ 82
7 BUILDING DESIGN ....................................................................................................................... 86
8 MASTER PLAN OPTIONS............................................................................................................... 88
8.1 MARKET AND FINANCIAL ANALYSIS OF WILD WATERWORKS ............................................................. 89
8.2 OPTION 1: DO NOTHING OPTION ($5M CDN.) ANNUAL ATTENDANCE DROPS TO 90,000 IN 5 YEARS.......92
8.3 OPTION 2: REPLACE LIKE FOR LIKE ($24.92M CDN.) .......................................................................... 93
8.4 OPTION 3: MODEST ENHANCEMENTS ($40.14M CDN.) ....................................................................... 97
8.5 OPTION 4: NEW DESIGN, NEW PROGRAM ($61.12M CDN.) ................................................................. 103
9 ROUGH ORDER OF MAGNITUDE BUDGET (THREE OPTIONS) ..................................................... 110
9.1 OPTION 2: REPLACE LIKE FOR LIKE ($24.92M CDN.)............................................................................ 112
9.2 OPTION 3: MODEST ENHANCEMENTS ($40.14M CDN.)........................................................................ 113
9.3 OPTION 4: NEW DESIGN, NEW PROGRAM ($61.12M CDN.).................................................................. 114
10 CONCLUSIONS AND RECOMMENDATIONS................................................................................ 116
10.1 CONCLUSIONS...................................................................................................................................... 117
10.2 RECOMMENDATIONS ........................................................................................................................... 117
11 APPENDIX .................................................................................................................................. 118
A-1 MARKET AND FINANCIAL ANALYSIS OF WILD WATERWORKS OPTIONS................................................ 118
A-2 AQUATIC ENGINEERING FACILITY REVIEW REPORT + RECOMMENDATIONS......................................... 174
A-3 PROGRAM OPTIONS................................................................................................................................ 198
B CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 1
Appendix "A" to Report HSC20048
Page 3 of 79
LIST OF FIGURES
FIGURE 1: AERIAL PHOTOGRAPH - EXISTING CONDITIONS. (GOOGLE EARTH) ................................................... 16 FIGURE 31: WATER PARK ATTRACTIONS PROGRAM OPTION 3............................................................................ 78
FIGURE 2: SKETCH-LANDS OF CONFEDERATION BEACH PARK (SURVEYS) ........................................................ 16 FIGURE 32: GUEST AMENITIES................................................................................................................................. 79
FIGURE 3: SWOT ANALYSIS - ARRIVAL AND FACILITIES......................................................................................... 29 FIGURE 33: REVENUE FACILITIES............................................................................................................................ 80
FIGURE 4: SWOT ANALYSIS - RIDES AND ATTRACTIONS........................................................................................ 33 FIGURE 34: WATER PARK ATTRACTIONS PROGRAM OPTION 4............................................................................ 81
FIGURE 5: SWOT ANALYSIS - AMENITIES, LAYOUT AND OPERATIONS.................................................................. 37 FIGURE 35: BUILDING DESIGN, FUNCTIONAL RELATIONSHIP DIAGRAM............................................................. 87
FIGURE 6: ARRIVAL PLAZA AND TICKETING AREA COMPARISONS - FIGURE 36: REPLACE LIKE FOR LIKE PROJECT CAPACITY PLAN.......................................................................... 94
EXISTING 1983 / CURRENT REQUIRED / UPDATE................................................................................ 40 FIGURE 37: REPLACE LIKE FOR LIKE MASTER PLAN............................................................................................. 95
FIGURE 7: FOOD AND BEVERAGE FACILITY AREA COMPARISONS - FIGURE 38: REPLACE LIKE FOR LIKE CIRCULATION.............................................................................................. 96
EXISTING 1983 / CURRENT REQUIRED / UPDATE................................................................................ 41
FIGURE 39: REPLACE LIKE FOR LIKE PHASING...................................................................................................... 96
FIGURE 8: MALE/FEMALE CHANGE FACILITIES AREA COMPARISONS -
EXISTING 1983 / CURRENT REQUIRED / UPDATE................................................................................ 42 FIGURE 40: MODEST ENHANCEMENTS PROJECT CAPACITY PLAN...................................................................... 99
FIGURE 9: RETAIL AREA COMPARISONS - EXISTING 1983 / CURRENT REQUIRED / UPDATE.......................... 43 FIGURE 41: MODEST ENHANCEMENTS MASTER PLAN......................................................................................... 101
FIGURE 10: ADMIN/FOH AREA COMPARISONS - EXISTING 1983 / CURRENT REQUIRED / UPDATE............... 44 FIGURE 42: MODEST ENHANCEMENTS CIRCULATION........................................................................................... 102
FIGURE 11: LIKE FOR LIKE OPTION.......................................................................................................................... 52 FIGURE 43: MODEST ENHANCEMENTS PHASING................................................................................................... 102
FIGURE 12: MODEST IMPROVEMENTS OPTION...................................................................................................... 55 FIGURE 44: NEW DESIGN PROJECT CAPACITY PLAN............................................................................................. 105
FIGURE 13: NEW DESIGN OPTION............................................................................................................................ 58 FIGURE 45: NEW DESIGN MASTER PLAN................................................................................................................ 107
FIGURE 14: LOUNGING AREA COMPARISONS - EXISTING 1983 / CURRENT REQUIRED / UPDATE.................. 62 FIGURE 46: NEW DESIGN CIRCULATION.................................................................................................................. 108
FIGURE 15: PARK SIZE REQUIREMENT WITH INCREASED ATTENDANCE - FIGURE 47: NEW DESIGN PHASING.......................................................................................................................... 108
EXISTING 1983 / CURRENT REQUIRED / UPDATE............................................................................. 63 FIGURE 48: WILD WATER WORKS WP R.O.M. ESTIMATE SUMMARY................................................................... 111
FIGURE 16: PARK SIZE REQUIREMENT WITH INCREASED ATTENDANCE - FIGURE 49: WILD WATER WORKS WP R.O.M. ESTIMATE OPTION 2 LIKE FOR LIKE ........................................... 112
EXISTING 1983 / CURRENT REQUIRED / FUTURE............................................................................. 64
FIGURE 50: WILD WATER WORKS WP R.O.M. ESTIMATE OPTION 3 MODEST IMPROVEMENTS ....................... 113
FIGURE 17: WATER RIDES AND WATER ATTRACTIONS ENTERTAINMENT CAPACITY COMPARISONS
EXISTING 1983 / CURRENT REQUIRED / UPDATE............................................................................. 65 FIGURE 51: WILD WATER WORKS WP R.O.M. ESTIMATE OPTION 4 NEW DESIGN, NEW PROGRAM ............... 114
FIGURE 18: WHAT IS ENTERTAINMENT UNITS PER HOUR (EUH)?........................................................................ 66
FIGURE 19: CURRENT ENTERTAINMENT CAPACITY ANALYSIS - GUEST DISTRIBUTION..................................... 66
FIGURE 20: ENTERTAINMENT CAPACITY DISTRIBUTION....................................................................................... 67
FIGURE 21: CURRENT ENTERTAINMENT CAPACITY ANALYSIS - ENTERTAINMENT UNITS PER HOUR.............. 67
FIGURE 22: EXISTING NUMBER OF WATER RIDES AND WATER ATTRACTIONS BY GUEST TYPE -
GUEST SEGMENTATION......................................................................................................................... 68
FIGURE 23: NUMBER OF RIDES AND ATTRACTIONS BY EXPERIENCE - EXPERIENCE SEGMENTATION........... 68
FIGURE 24: CURRENT ENTERTAINMENT CAPACITY ANALYSIS
ENTERTAINMENT UNITS PER HOUR............................................................................................... 69
FIGURE 25: GUEST EXPERIENCE OPTION 2............................................................................................................ 73
FIGURE 26: GUEST EXPERIENCE OPTION 3............................................................................................................ 73
FIGURE 27: GUEST EXPERIENCE OPTION 3............................................................................................................. 74
FIGURE 28: KEY PROGRAMMING METRICS............................................................................................................ 75
FIGURE 29: GUEST AMENITIES................................................................................................................................. 76
FIGURE 30: REVENUE FACILITIES............................................................................................................................ 77
2 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 3
Appendix "A" to Report HSC20048
Page 4 of 79
219 Dufferin Street Suite 100C
Toronto Ontario, Canada M6K 3J1
T 416 696 8686 F 416 696 8866
FORREC.COM
Romas Keliacius, Senior Project Manager
Healthy and Safe Communities
Recreation
City of Hamilton
Attention: Romas Keliacius
Romas.Keliacius@hamilton.ca
Master Plan Study Wild Waterworks at Confederation Beach Park PROJECT #18-185
May 4th, 2020
Dear Romas,
FORREC is pleased to submit our FINAL report for the Master Plan Study of Wild
Waterworks at Confederation Beach Park.
Our report follows the agreed Scope of Work and provides you with an objective evaluation
and analysis of existing conditions, options for programming and redevelopment at four
levels.
In addition to the work completed by the FORREC team, Cloward H2O Aquatic Engineers
have reviewed existing aquatic facilities and have provided detailed recommendations.
Their findings are in the report appendices.
CBRE have provided a Market and Financial Analysis Valuation and Advisory Services
for the water park which we have utilized to help inform reinvestment levels for your
consideration. Their findings are in the report appendices.
Our report provides you with an evaluation and analysis of the existing parkland, vehicular
movements (bus/car parking), required for Wild Waterworks. We have also provided
requirements for food and beverage as well as entertainment facilities to improve the
water park and dry land recreation extending the seasonal use of the park.
Please feel free to contact me directly to respond to any questions you may have on our
report.
Yours truly,
Glenn A. O’Connor, OALA, FCSLA, ASLA
Senior Director Water Parks, FORREC Ltd.
cc.
Scott Torrance, Practice Leader, Landscape Architecture Studio
Matthew Dawson, Senior Director
Steven C Rhys, Executive Vice President
4 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O
Appendix "A" to Report HSC20048
01 EXECUTIVE SUMMARY
Page 5 of 79
1
1 EXECUTIVE SUMMARY
1.1 OVERVIEW 1.2 MASTER PLAN STUDY
Wild Waterworks at Confederation Beach Park, is
EXECUTIVE
This Master Plan Study investigated the feasibility
a family, outdoor seasonal water park located on and economic viability of Wild Waterworks based
Lake Ontario between the Queen Elizabeth Way
on varied levels of investment; including no
and Lake Ontario in the City of Hamilton.
investment and replacing rides/attractions as the
SUMMARY
The 4.9hectare (12.1 acre) water park is owned current attractions approach their end of life.
by the City of Hamilton and managed by the
Hamilton Conservation Authority. The water park A detailed SWOT analysis of existing facilities was
is a recreation and entertainment resource for the carried out for the overall park which guided a
public that opened in 1983. range of potential solutions to resolve known or
newly identified issues.
At the time of it’s opening 35 years ago, water
parks were still relatively new in the market, Four (4) options were objectively considered for
consequently many of the features that we know the water park to provide a comprehensive range
and enjoy today, either did not exist, or were of solutions for consideration by Committee and
just developing. At the time, Wild Waterworks ultimately, Council of the City of Hamilton.
was a new and innovative facility, well ahead of This review of options assessed the existing Wild
its time and offered a great family experience. Waterworks Park and provided recommendations
Over the years Wild Waterworks has become a for improvements and redevelopment. The viability
much -loved, family Regional water park. Guest of the waterpark was considered together with
expectations have evolved significantly since the opportunities for improvement and methods of
park opened in 1983. Unfortunately, given the increasing annual attendance at the waterpark.
age and condition of the rides/attractions and
guest areas, the current guest experience is well
below the expectations of today’s guest and the
market in general.
The issue can be summarized as “The guest gets
what they pay for and paid for what they got”.
In other words, the cost to attend is relatively
low and so is the entertainment experience.
An important issue is the age of the facility
and specifically, the mechanical components
and individual water attractions. Each of these
components have a limited life expectancy,
many have already exceeded that service life.
These components require an increasing amount
of capital annually to maintain the facility in
operating condition until it no longer proves to be
economical to operate. A better understanding
of lifecycle and replacement costs are required
to make better informed decisions and plan for
capital expenditures. This study addresses this
issue and provides four (4) options for courses
of action. The proposed enhancements to the
water park are intended to address this situation
and enhance guest experience and increase
overall annual attendance.
6 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 7
Appendix "A" to Report HSC20048
01 EXECUTIVE SUMMARY
Page 6 of 79
1.3 OVERVIEW OF FINDINGS 1.4 THE WAY FORWARD
1
Do Nothing: Most of the existing facilities and infrastructure The Water Park design and facilities options
Do nothing, consider the probable remaining are dated and at a point in their life cycle where were planned in a comprehensive way from
life cycle of all facilities. they require major refurbishment or replacement. the standpoint of a guest, while considering
Others are in reasonable repair and require only opportunities for future expansion. The features
minor modifications. are a major component of this destination to
create a unique place aimed at an enhanced
Many of the weaknesses identified throughout
and memorable guest experience. As with any
2
Replace Like for Like: the water park are largely the result of the age
park reinvestment, the investment is tied to
Replacement of existing rides, attractions, of the facility infrastructure and the pressures
and facilities with same/similar. attendance and phasing to achieve the desired
current attendance place on aging, end of life
The options facilities. All building facilities, while generally
results that can be sustained over both the
considered can structurally sound, are significantly undersized
short and long term. Planning and design work
address the issues and opportunities identified
be summarized as to meet the current attendance levels and are
in the Analysis task. We proposed a range of
follows: Modest Enhancements: poorly distributed throughout the site. This
3
solutions to enhance guest experience, improve
Replacement of rides and attractions with creates circulation congestion issues throughout,
the mix of rides and attractions to provide new,
the addition of new dry/wet attractions, and particularly at the entrance area, negative guest
improved operational systems more interesting challenges to meet a changing
experience and the loss of potential revenue.
demographic and increase potential and
Outdated POS (Point of Sale) systems compound sustained park attendance.
these challenges by reducing the efficiency
Wild Waterworks opened in 1983 and achieved
with which staff can serve guests’ needs. The
its highest annual attendance, with just over
4
New Design: attractions and infrastructure are reaching, at the
New design, rides and attractions, and 153,000 guests in its first year. Attendance over
end of, or far past a reasonable lifespan and are
facilities to meet future guest needs. the past 35 years has averaged and stabilized at
having difficulty functioning under the stress of
approximately 110,000 with peak attendance of
peak attendance days.
140,000 in 2005 and 2016. In 2018, attendance
Most of the threats identified in the analysis was approximately 128,000, which was much
relate directly to the insufficient size of existing better than the stabilized average. Based on
building or site facilities, rides/attractions and past and current revenue, operations costs, the
To assist in objectively evaluating these four The four options are presented in this study the physical degradation of attractions and park breaks even operationally at approximately
options, an updated Market and Financial Analysis as well as a preferred, recommended option for their corresponding mechanical systems. These 100,000 guests per year.
was completed, as well as a review of existing City consideration. Prior to advancing any of the systems, rides/attractions and facilities will
Aquatic systems considering current condition Council selected options, there may be additional The analysis reviewed each of the options for the
continue downward on the degradation cycle as
and remaining service life. This information studies required to further assess impacts. water park, provided estimated attendance levels
most have far exceeded a reasonable operating
provided much needed background information This includes but is not limited to an updated for each of the four options, programming, area
life cycle.
for decision making and analysis purposes. traffic analysis. requirements, phasing and resultant budgets.
Based on this information, redevelopment Overall, there are many challenges the park faces
options were considered including a range of including a number of infrastructure issues which
warranted investment levels which were tested must be addressed as soon as possible.
by the feasibility consultant. To meet a range of
potential attendance levels, the Concept plan
options, and programming were refined to suit
the warranted investment levels as supported
by projected attendance. Capital investment
options for revitalization were considered based
on the Market and Financial Analysis of Wild
Waterworks, included in Appendix 1
of this report.
8 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 9
Appendix "A" to Report HSC20048
01 EXECUTIVE SUMMARY
Page 7 of 79
1.5 OPTIONS CONSIDERED
Improvements to Wild Waterworks Water Park are
1 Do Nothing 2 Replace Like for Like intended to align with the 2016, City of Hamilton
Strategic Plan to support the Vision, Mission, Culture
and Priorities of the City of Hamilton.
Do Nothing: Do nothing, consider the Replacement of existing Rides, Attractions The recommendations and background contained in
probable remaining life cycle of all and Facilities with same/similar. the report will ultimately assist City staff to prepare
facilities. Based on the market and a report to Public Works Committee and Healthy and
Based on the market and feasibility
feasibility analysis and estimated Safe Communities and ultimately, City of Hamilton
analysis and estimated attendance,
attendance, the overall size of Wild Council.
the overall size of Wild Waterworks
Waterworks would remain unchanged.
would remain unchanged. Attendance
Attendance for Option 1: “Do Nothing”,
for Option 2: “Like for Like” will slowly
would gradually decrease in the next
increase over the average current
2-5 years falling well below 100,000.
attendance, increasing gradually over
As infrastructure, rides and attractions
the next 2-5 years. The size of the water
continue to age and are taken out of
park will remain unchanged for this option
service, it is expected that the park will
as the current park area can generally
become increasingly expensive to operate
accommodate the attendance with new
and would eventually be closed.
building facilities and new rides.
This Option was not considered This Option was not considered
financially viable and is not financially viable and is not
recommended. recommended.
3 Modest Enhancements 4 New Design
Replacement of some rides, attractions, New design, Rides and Attractions and
dryland climber, sheltered recreation area Facilities to meet future guest needs and
for adverse rain conditions, improved attendance.
ticketing systems and RFID wristbands.
The water park size for Options 4: “New
The water park size for Options 3:
Design, New Program” would need to
“Modest Enhancements” would need
be increased to accommodate increased
to be increased to accommodate
annual (daily) attendance, as well as
increased annual (daily) attendance, as
provide new rides and attractions for
well as provide new rides and attractions
guests. Attendance will increase steadily
for guests. Attendance will increase
over the next 5-8 years until a new
initially and stabilize after year 3 as a
stabilized attendance level is achieved.
stabilized attendance level is achieved.
This will require additional park area and
This will require additional park area and
an increased service level of rides and
an increased service level of rides and
attractions and expanded parking facilities.
attractions and expanded parking facilities.
This Option is considered This Option was not considered
the most financially viable and financially viable and is
is recommended. not recommended.
10 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 11
Appendix "A" to Report HSC20048
02 PURPOSE OF STUDY
Page 8 of 79
2
FORREC Ltd. was retained by the City of Hamilton
in October 2018 to prepare a Master Plan Study,
Wild Waterworks at Confederation Beach Park
Hamilton.
Wild Waterworks is an existing outdoor seasonal
family water park, located at 680 Van Wagners
PURPOSE
Beach Road, between the Queen Elizabeth Way
and Lake Ontario in the City of Hamilton. The
4.9hectare (12.1 acre) water park is a significant
OF STUDY
anchor within Confederation Beach Park – a
93hectare (228 acre) public park stretches 4
km along Lake Ontario. It is owned by the City
of Hamilton and managed by the Hamilton
Conservation Authority. The water park is a
regional recreation and entertainment resource
for the public that opened in 1983. The Master
Plan Study Area is approximately 10 hectares
(24.7 acres), which includes the guest drop off
and adjacent parking lot to the west of the 4.9ha
water park.
The purpose of this Master Plan Study is to:
• Review and assess the existing Wild • Investigate options for extended seasonal
Waterworks Park at Confederation Park utilization.
in Hamilton and provide • Prepare and update a Market and
recommendations and options for Financial Analysis of Options.
improvements and redevelopment.
• Review existing Aquatic systems and
• Create a place to draw visitors to this consider current condition and remaining
destination time and time again, enhance service life.
the overall guest experience and to meet
current guest demands/expectations. • Undertake improvements that support
City and Conservation Authority core
• Provide water park rides and values.
attractions targeted for a primary
family demographic, designed to an
International standard. This includes
family from young children to teens,
young adults and older adults while
considering wet and dry activities.
12 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 13
Appendix "A" to Report HSC20048
02 PURPOSE OF STUDY
Page 9 of 79
2.1 CITY OF HAMILTON MISSION STATEMENT 2.2 BACKGROUND
In 2016, the City of Hamilton adopted a new Strategic Plan. The Master Plan Study: Wild Waterworks at Wild Waterworks is an outdoor seasonal water • The current annual attendance for the water
Confederation Beach Park helps, in part, to implement this Strategic Plan. park that opened in 1983. park ranges from a low of approximately
87,000 to a high of 145,000 annual visitors.
At the time of it’s opening, water parks were still
The City of Hamilton intends to revitalize Wild
relatively new in the market, consequently many
Waterworks water park facilities to enhance
of the features that we know today, either did
To be the best place to raise a child and age successfully. the guest experience and increase attendance
not exist, or were just developing. (Wet n’ Wild in
“OUR VISION” Being the best place to raise a child and age successfully means Orlando, is generally considered the first large-
scale water park in North America which opened
over a sustained period of time.
• Target future annual attendance was based on
having an inclusive community that actively engages in making
Hamilton a better place for everyone. It is creating an accessible in June 1977). Since that time, rides/attractions the 2018 CBRE Market and Financial Analysis
environment that encourages the positive development of have evolved significantly, so have the guest of Options and were mutually agreed to during
children as they move towards being healthy adults and seniors, expectations. the study. Increases above current attendance
supporting residents through all of life’s stages. were expected, provided the offering of rides
Further, since 1983, several additions and and attractions were updated to meet current
improvements have been made to the rides and expectations. As a starting number, based
attractions at Wild Waterworks including the on the Sierra Planning and Management
“OUR MISSION” To provide high quality cost conscious public services that
Lazy River, which opened in 1994 and the East
slide complex (Proslide) which was replaced and
Consultants Economic Feasibility Study
(2016), an Increase of 130% attendance was
contribute to a healthy, safe, and prosperous community, in a reopened in 2008. considered as a minimum guide. Note, the
sustainable manner. The Outdoor water park has an existing current Sierra study did not identify an upper
area of approximately 49,000 m2 (4.9ha), plus threshold figure. The updated CBRE report will
adjacent parking and drop off facilities to the set target annual attendance.
west. The total approximate area for review in this • Supplemental economic feasibility work was
study is approximately 100,000m2 (10 ha). completed by CBRE who are familiar with
“OUR CULTURE”
• Collective Ownership the local Ontario market and entertainment
See Figure 1: Aerial photograph - Existing
• Steadfast Integrity attractions. The findings of their review
conditions. (Google Earth).
• Courageous Change are contained in Appendix A-1, Market and
• Sensational Service Financial Analysis of Wild Waterworks Options.
• Engaged Empowered Employees • The water park currently operates during a
peak three to four (3-4) month season.
90-100 days approximately. A four (4) season
facility is only possible with the addition
“OUR • Community Engagement
and Participation
• Built Environment and
Infrastructure
of an indoor water park component. The
PRIORITIES” • Economic Growth and • Culture and Diversity
CBRE feasibility consultant considered if an
investment of this scale is warranted and
Prosperity • Our People and summarized their findings in the final report.
• Healthy and Safe Performance” • As part of the study, a range of additional
Communities dry land activities were explored to extend
• Clean and Green the seasonal aspects of the park in both the
spring and fall and to increase the offerings
(City of Hamilton, Strategic Plan, 2016)
during cooler or rainy summer weather.
• Most of the existing facilities are somewhat
dated and at a point in their life cycle
where they require major refurbishment or
replacement. Others are in reasonable repair
and require minor modifications only.
14 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 15
Appendix "A" to Report HSC20048
02 PURPOSE OF STUDY
Page 10 of 79
FIGURE 1:
14:Aerial
Aerialphotograph
photograph- -Existing
Existingconditions.
conditions. (Google
(Google Earth)
2.3 PROJECT GOALS AND OBJECTIVES
STUDY LIMITS
WILD WATERWORKS
The City of Hamilton provided an outline of their Project Goals and Objectives in their RFP, dated
July 20, 2018, these are paraphrased as follows.
GOALS OBJECTIVES
• To investigate the feasibility of Wild 1. Determine the viability of waterpark,
CONFED
ERATION
Waterworks based on different levels areas of strength as well as
DRIVE
of investment; including no investment opportunities for improvement.
and exchanging like for like attractions
2. To identify methods of increasing
NORTH SERVICE ROAD
as the current attractions approach their
annual attendance at the waterpark.
end of life.
QUEEN ELIZABETH WAY
• To identify opportunities to maximize 3. Identify opportunities for increased
the economic viability and profitability year -round guest use for all ages.
of the waterpark. 4. Provide recommendations for
• To provide recommendations for identified changes.
new attractions to replace the existing 5. Consider outcomes of “Do Nothing” to
FIGURE
FIGURE 2:
13:Sketch-Lands
Sketch-LandsofofConfederation
ConfederationBeach Park (Surveys)
Park (Surveys) rides/attractions. improve the facilities/attractions.
• To provide recommendations for 6. Provide recommendations for parking
expansion or re-visioning of the spaces as required for expansion of
waterpark with additional attractions. recreational offerings.
• To review general, current operations
of the waterpark and provide suggestions
for improvements and efficiencies.
• To provide redevelopment options
that consider a range of warranted
investments.
• To provide an implementation strategy
for each option.
STUDY LIMITS
• To provide feedback on current
remaining life cycle of the park without
new investments.
• Consider the entire study area to Identify
parking, transportation and operational
opportunities outside of current
waterpark footprint. (study area).
• To provide options for phasing
redevelopment.
16 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 17Appendix "A" to Report HSC20048
02 PURPOSE OF STUDY
Page 11 of 79
2.4 STUDY TEAM AND ACKNOWLEDGMENTS
To achieve these Goals and Objectives, FORREC The Water Park design and facilities were planned FORREC Ltd. led the Consulting team in the CBRE was responsible for Market and Financial
prepared a program to address and consider in a comprehensive way from the standpoint of preparation of the Master Plan Study, review and Analysis of Wild Waterworks Options, included
the Master Planning and design of a facility a guest while considering opportunities for some analysis of existing site, redevelopment options, here as Appendix A-1.
to meet guest needs, projected increased limited future expansion. The features are a major programming and budgets. They were also
Fran Hohol, Principal Author
annual attendance, operational changes/ component of this destination to create a unique responsible for the preparation of the report.
recommendations to adjust the current way of place aimed at an enhanced and memorable Rebecca Godfrey, Writer + Research
Glenn A. O’Connor,
doing business. guest experience. As with any reinvestment, the Hildegard Snelgrove, Research Assistant
Principal Author and Project Manager
investment is tied to attendance and phasing to
Capital investment options for revitalization and
achieve the desired results that can sustained Ingrid Vaivads, Programming + Design
opportunities to extend the operational season
over both the short and long term. Nadia Pausch, Diagrams, Figures and Assist Cloward H2O was responsible for Aquatic
were considered based on the Market and
Financial Analysis of Wild Waterworks Options The recommendations contained in the report with text. Engineering Facility Review Report +
prepared by CBRE. will ultimately form part of a staff report to Recommendations, included here as Appendix A-2.
Tony Zhou, Report Graphics
Public Works and Healthy and Safe Communities Allen Clawson, Principal Author
Phased implementation options for an Scott Torrance, Review and Advisor
and ultimately, City of Hamilton Council for
economically viable operation were provided, The study team would like to acknowledge City
consideration. Photograph credits: Marketing photographs
all with adequate passenger parking lots, bus, of Hamilton and Hamilton Conservation Authority
vehicular and pedestrian circulation. were provided by Hamilton Conservation
staff members who guided, challenged us and
Authority. These were released for use in public
helped to shape this Master Plan to plan to create
documents and have been used throughout
a great water park for the people of Hamilton and
this report. Photographs of facilities or existing
surrounding communities.
infrastructure were taken by FORREC of Cloward
H2O.
18 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 19Appendix "A" to Report HSC20048
03 BACKGROUND REPORT REVIEW
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3
3 BACKGROUND REPORT REVIEW
The Master Plan Study and Capital Improvement
Plan is to be done within the context of the overall
Confederation Beach Park Master Plan and it’s
supporting studies. This Wild Waterworks Study
BACKGROUND
is a supporting study identified in the PW Report
(PW11005 (d) dated August 11, 2016) and as
such, must work within that context.
REPORT
REVIEW 3.1 CONFEDERATION PARK
MASTER PLAN REVIEW & UPDATE (2010)
Confederation Park Master Plan Review & Update valuable littoral wetlands, savanna and dune
2010, prepared by G. O’Connor Consultants habitats within the park zone. Recommended
Inc. was a comprehensive, park wide report removing underutilized and inappropriately
with extensive public consultation. This report located recreational uses and re-deploying these
considered new development opportunities and lands to better meet community needs. The plan
activities taking into consideration: the valuable also applied new design principles to connect the
lakefront setting; unifying the overall park waterfront trail and focus new development with
elements; integration of the Waterfront Trail and a commercial central village area and provided
pedestrian links to the Red Hill Valley and City; improved connections to trails and public
while completing improvements that support the transit with surrounding neighbourhoods. Wild
City and Conservation Authority core values. Waterworks was viewed as a valuable resource
that required further and more detailed study with
The report considered numerous upper tier
potential to be expanded and enhanced.
planning policies, regulations and documents to
ensure any park improvements are supported by Overall, Confederation Park Master Plan Update
Provincial, Region and City planning requirements. through its implementation will demonstrate
A Central Recreation/Commercial Village was and showcase this City-Wide Park as example
proposed subject to a feasibility and business of blending built and natural environments to
case validation. The plan retained and restored enhance the quality of life for the public.
20 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 21Appendix "A" to Report HSC20048
03 BACKGROUND REPORT REVIEW
Page 13 of 79
3.2 SIERRA PLANNING AND MANAGEMENT 3.3 CITY OF HAMILTON PUBLIC WORKS & HEALTHY AND SAFE
CONSULTANTS ECONOMIC FEASIBILITY STUDY (2016) COMMUNITIES, CONFEDERATION BEACH PARK MASTER PLAN –
FEASIBILITY STUDY - PW11005D (2016)
The Economic Feasibility Study: Confederation specifically to Wild Waterworks, however its aging
Park Master Plan was prepared by Sierra facility requires capital investment. The study
Planning and Management in 2013 and updated highlighted various revenue generating strategies Report PW11005d was prepared by staff of the The report provided criteria for attractions and
in 2016. The basis of the analysis was a review of for the water park, including better marketing of City of Hamilton’s Public Works and Healthy and spaces warranting investment, noting that
the 2010 Confederation Park Master Plan Review premium add-ons such as cabana rentals, the Safe Communities and submitted to the chair investment should generate economic return,
and Update to consider the potential Commercial addition of attractions which extend the operating and members of the Public Works Committee for improve access to nature, promote sustainability,
Development Opportunities and to assess the season, increasing spending by trail users, and consideration on August 11, 2016. encourage health and wellness, create recreation
financial feasibility of the development proposed planning activities which cater to a broader opportunities, and capitalize on tourism potential
The report made a series of recommendations
in the Master Plan Review and Update. demographic. within the broader region.
that provided short term budgets for additional
The study found that while Confederation Beach Both short-, medium-, and long-term focus studies and mid-long-term budgets for Capital The report recommendation was for an
Park has a significant draw from both its primary items were identified within the report and given reinvestment to be incorporated into the City implementation strategy for the redevelopment
and secondary markets, it is “an under-developed approximate investment values. Of note for the of Hamilton Capital Budget Process. Further, of Confederation Beach Park be received and
asset both in terms of economic potential and waterpark are the following: the report recommended that a program be either all or a portion of the Master Plan be
level of utilization”. Given that both the primary developed to implement the capital program and incorporated into the City of Hamilton’s 10-year
(Hamilton, Burlington) and secondary (Brampton, SHORT-TERM FOCUS life cycle replacements and develop a funding Capital forecast. It further endorses that Public
Mississauga, Oakville, Milton, St. Catharine’s- • The development of a comprehensive master strategy for Confederation Beach Park and Wild Works and Healthy and Safe Communities should
Niagara, Kitchener-Waterloo, Guelph) markets plan for Wild Waterworks ($150,000) Waterworks. These recommendations were based work with the Hamilton Conservation Authority in
are expected to experience significant population • Replacement of Little Squirt Works upon both the 2010 Confederation Park Master the execution of these recommendations.
growth in the coming years, Confederation ($1,500,000) Plan Review and Update prepared by G. O’Connor
Beach Park is well-positioned to benefit from the Consultants Inc. as well as the 2016 Economic
corresponding potential attendance increase. In Feasibility Study: Confederation Park Master Plan
order to strategically position the Park, capital LONG-TERM FOCUS prepared by Sierra Planning and Management.
investment is required in addition to programming • Aesthetic upgrades to the entry façade The report confirms that Confederation Beach
which distinguishes the Park from nearby draws ($400,000) Park “warrants a renewed capital investment
such as the Burlington waterfront. The regional over the next 10-15 years to properly manage the
tourism market has the potential to drive activity park and provide adequate waterfront amenities
However, there were areas of the report that
and revenue in the Park, which meets the goals to support the large volume of seasonal visitors”.
were unclear regarding the warranted investment
and objectives of the City of Hamilton and the The report also noted several other related
levels, annual attendance data and spend per
Hamilton Conservation Authority, however staff information reports that were previously
person. As a result of discussions with City
development is required to maintain and broaden submitted over several years, from 2011-2016
of Hamilton staff, it was agreed the feasibility
regional appeal. Aging assets in a “state of under- that identified a variety of issues at Confederation
components which were not developed would be
investment have the potential to negate any gains Beach Park which support reinvestment in both
captured by a more refined report to be prepared
to visitation and spending from new development” the overall Park and Wild Waterworks.
by CBRE as part of this master plan study.
and should be considered a priority.
The study identified Wild Waterworks as
Confederation Beach “Park’s largest attraction
and important revenue generating facility” and
noted “the future success of [Wild Waterworks]
will be integral to the Park’s continued
operations”. Over 20% of visitation in the Park is
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SITE EVALUATION AND OBSERVATIONS
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4.1 STAKEHOLDERS WORKSHOP AND SITE VISITS
4
AUGUST 9, 2018 ∙ SITE VISIT & OCTOBER 25TH, 2018 ∙ SITE VISIT
START-UP MEETING FORREC staff visited the site again on October 25th,
FORREC senior staff attended a start-up workshop 2018 and were led on a comprehensive site walk by
meeting with City of Hamilton staff to discuss the Wild Waterworks operations staff. The purpose of
overall study, review scope of work and deliverables this site visit was to allow additional team members
and review staff objectives for the study. This to collect any remaining background information
SITE EVALUATION AND
workshop was very productive and resulted in the related to existing conditions, facilities, operations,
identification of several existing information gaps in rides, and attractions.
available background data or studies. As a result,
During the site visit, FORREC staff:
the scope and deliverables for the Master Plan Study
OBSERVATIONS
were revised which have been included in this report. • Discussed operational history, trends, and
challenges with staff.
FORREC and their team also reviewed the available
• Photographed and documented specific site
City of Hamilton supplied background documentation
elements for reference and use in the SWOT
including Building Condition assessments and
analysis.
the available feasibility, market report by Sierra
• Confirmed facility counts (i.e. washroom/shower/
Management Consultants. Based on this review, it
locker counts).
was agreed to retain CBRE to complete a market
• Evaluated the site from the perspective of
and financial analysis for Wild Waterworks which was
circulation, arrangement of facilities and
focused and addressed the range of options required
attractions, guest comfort, aesthetic quality, and
by City of Hamilton staff. The CBRE report is included
park adjacencies.
in this report as Appendix 1.
AUGUST 29TH, 2018 ∙ SITE VISIT Our team compiled the information gathered to
build and generate ideas and identify current
FORREC senior staff visited the site together with
issues. We reviewed the site from a guest
the Aquatic Engineer Cloward H2O and City of
experience standpoint and each ride/attraction
Hamilton team members including operations
to assess the current operational entertainment
and management staff from Wild Waterworks.
capacity, potential capacity, attendance and flow
The purpose of this meeting and site visit was to
through of all rides, circulation, food and beverage
collect background information related to existing
areas, washrooms, guest services, and arrival
conditions, evaluate existing equipment, facilities,
sequence. Parking, vehicular circulation, and the
operations, rides and attractions.
proximity to available expansion property (5 ha)
We had a detailed site visit to gain a qualitative to the West was also considered. The review of
review and debrief, to investigate the current future expansion at this phase is only preliminary
features, park attributes, and challenges. to review site attributes and features, adjacency for
During the site visit, FORREC and Cloward staff: expansion purposes.
• Reviewed the park and pool layout, in-pool The meetings were valuable and allowed a
hydraulic conditions, general structures, collaborative effort with input from all who
waterproofing or coating issues and other attended. Stakeholder participation was important
items as practical to gain a comprehensive to allow a comprehensive range of ideas and
understanding of existing conditions observations to be shared between the parties.
• We discussed operational history and past repair Site visits led by operational staff were critical
work with operations staff. stepping stones to gaining a comprehensive
• Photographed and identified components, understanding of the current site, allowing us
recording make/model/serial number of key to assist in the subsequent planning analysis,
pieces of equipment. programming, and design phases.
• Evaluated the condition and operational history
of key equipment, controls, and piping.
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SITE EVALUATION AND OBSERVATIONS
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4.2.1 SITE EVALUATION - SWOT ANALYSIS
Arrival and Facilities
ARRIVAL - PARKING, ENTRY, ACCESS FOOD FACILITIES - FOOD & BEVERAGE - BREAKERS
STRENGTHS OPPORTUNITIES STRENGTHS OPPORTUNITIES
• Mature trees in drop off circle and perimeter • Additional land available to enlarge entry zone • Recent upgrades to facility • Sufficient park area to relocate/enlarge
• Bus and car drop off/turn around area • Upgrade POS system and turn styles
WEAKNESSES THREATS
WEAKNESSES THREATS
• Queue interferes with beach seating • N/A
• Inadequate bus and car parking area • Poor entry/wayfinding plaza causes backlog • Main cold storage accessed outside building
• Visually unappealing entrance • Queues lines cross, creating circulation issues
• Entry/park disconnected from waterfront trail • Entry is dark and small, ticket windows
• Facilities densely clustered near park entrance backlogged
• Concrete posts add to disorientation of plaza • No dedicated entry/exit lanes, no fast pass lane
for ticket/seasons pass holders FACILITIES - GUEST SERVICES & RETAIL
STRENGTHS OPPORTUNITIES
• Location is clearly visible and accessible • Guest demand supports dedicated retail space
FOOD FACILITIES - FOOD & BEVERAGE - OLLIE’S LANDING • Size is reasonable
STRENGTHS OPPORTUNITIES
WEAKNESSES THREATS
• Highest revenue restaurant in the park • Sufficient park area to relocate/enlarge
• Well loved by guests • Functions as both guest services and retail • N/A
(separate)
WEAKNESSES THREATS
• Poor location, crowded • Misleading signage on administration building,
• Insufficient seating guests inadvertently enter staff offices
• BOH is undersized, poor garbage access FACILITIES - CHANGEROOMS & WASHROOMS
STRENGTHS OPPORTUNITIES
• Flow-through layout circulates guests into • Sufficient park area to relocate/enlarge
park
FOOD FACILITIES - FOOD & BEVERAGE - WAVES
STRENGTHS OPPORTUNITIES WEAKNESSES THREATS
• Current space is modest, handles small • Sufficient park area to relocate/enlarge • Only guest washroom facility in the park • No family changerooms or washrooms
groups • Insufficient number of showers, lack privacy • Number of washrooms is significantly under
• Insufficient locker space code
WEAKNESSES THREATS • Lockers inside changeroom are an inefficient
and expensive use of space
• Poorly located, queue causes congestion • N/A • Queue blocks circulation, washrooms and
• Understaffed - increases congestion, lowers changerooms poorly organized
revenue
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SITE EVALUATION AND OBSERVATIONS
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FIGURE 12: 3:
FIGURE SWOT ANALYSIS
SWOT ANALYSIS- Arrival
- Arrivaland
andFacilities
Facilities
FACILITIES - TUBE STORAGE
1 2 3
STRENGTHS OPPORTUNITIES
• Tube rentals generate significant revenue • Sufficient park area to relocate/enlarge
WEAKNESSES THREATS
1
• Insufficient number of tubes, inadequate • N/A
space
• Location is removed from water attractions 9
• Current location creates circulation
congestion 4
7 3 Unsightly chain-link fence with barbed wire at Lack of access between water park and Dated signage, poorly defined entrance.
park entrance. waterfront trail; insufficient bicycle parking Dark, cramped entry with only two ticket
for trail users. booths.
10
FACILITIES - BACK OF HOUSE (BOH)
8 4 5 6
STRENGTHS OPPORTUNITIES
6
• N/A • Sufficient park area to relocate/enlarge
5
WEAKNESSES THREATS
2
• Severe lack of storage space • N/A
• Garbage area is not buffered from waterfront
trail
• Staff washroom count is below code,
undersized change and locker facilities
11
Frequent backlog of guests waiting to enter Ollie’s Landing is in an awkward, removed Ollie’s Landing has insufficient seating for
the park, no shade or defined queuing. location and lacks prominent signage. guest demand.
7 8 9 10 11
Signage for Ollie’s Landing located on the Insufficient locker count to meet guest First Aid is undersized and poorly located for Changerooms are used for off-season Garbage pick-up area is unsightly and has no
admin building is confusing to guests. demand. EMS personnel. storage. buffer from the waterfront trail users.
28 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 29Appendix "A" to04Report HSC20048
SITE EVALUATION AND OBSERVATIONS
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Rides and Attractions
RIDES & ATTRACTIONS - WAVE POOL
STRENGTHS OPPORTUNITIES
• Reasonable size wave pool, good capacity • Provide lounge chair seating
• Excellent water clarity and wave quality • Provide planting islands, shade
• Centrally located with large beach area • Site additional cabanas around wave pool
• Newer wave equipment, good working • Enhance wave pool backdrop
condition
WEAKNESSES THREATS
• Wave pool requires daily makeup in water • Wave pool surfacing and tiles are degrading
• Certain equipment end of life cycle (safety concern)
• Beach return grating below current standards • Paving around wave pool is rough, hot to touch
• No planting or shade on beach
• Tubes allowed in wave pool increases
lifeguarding difficulty
THIS PAGE IS INTENDED TO BE BLANK
RIDES & ATTRACTIONS - LAZY RIVER
STRENGTHS OPPORTUNITIES
• Creative river structure, well-integrated • Add water features to open space on river
with site banks
• Nice planting along river edges • Theme queue railing, improve guest experience
• River queue functions well operationally
• Both zero entry ramp and stair access
provided
WEAKNESSES THREATS
• Caulked joints are unsightly, moldy • Long lifeguard patrol areas with blind spots
• River is poorly waterproofed • Exposed pipe on beach spray nozzles poses
• Insufficient propulsion traps debris safety risk
• Significant leaf litter, inadequate drain grates • Degradation of the surfacing, rough to touch
• Narrow width reduces capacity, increases
lifeguarding difficulty
30 CIT Y OF HAMILTON | FORREC Ltd. | CBRE | CLOWARD H2O MAY 2020 MASTER PLAN STUDY WILD WATERWORKS AT CONFEDERATION BEACH PARK 31You can also read
