Whitepaper An adless app revenue model - Zappermint
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An adless app revenue model
Whitepaper
Version 1.0 - 14/12/2020 Zappermint BV
Zappermint © 2020 CopyrightDisclaimer
This document is a technical whitepaper which explains the current and future business
model and developments of the Zappermint Ecosystem & Platform by Zappermint
(hereinafter “Zappermint” or the “Company” or “us” ), a Belgian company soon to be
incorporated. and the release of the ZAPP tokens for use on the Zappermint Platform by
Company.
References in this paper to “Zappermint” are to the brand owned by the Company
which will operate the Zappermint Platform, unless otherwise stated. This paper is
for information purposes only and is not a statement of future intent. Neither the
Company nor Zappermint makes any warranties or representations as to the successful
development or implementation of these technologies and innovations, or achievements
of any other activities noted in the paper, and disclaims any warranties implied by law or
otherwise, to the extent permitted by law. No person is entitled to rely on the contents of
this paper or any inferences drawn from it, including in relation to any interactions with
the Company, Zappermint or the technologies mentioned in this paper. The Company
disclaims all liability for any loss or damage of whatsoever kind (whether foreseeable or
not) which may arise from any person acting on any information and opinions relating
to the Company, Zappermint, the Zappermint Platform, the issue of ZAPP tokens or any
other information contained in this paper or any information which is made available in
connection with any further enquiries, notwithstanding any negligence, default or lack
of care. The information contained in this publication is derived from data obtained from
sources believed to be reliable and is given in good faith, but no warranties or guarantees
or representations are made with regard to the accuracy, completeness or suitability
of the information presented. It should not be relied upon, and shall not confer rights
or remedies upon you or any of your employees, creditors, holders of securities or other
equity holders or any other person. Each recipient is to rely solely on its own knowledge,
investigation, judgement and assessment of the matters which are the subject of this
report and any information which is made available in connection with any further
enquiries and to satisfy itself as to the accuracy and completeness of such matters. This
document, and any sale of tokens referred to in this document, will be subject to and
governed by any terms and conditions of purchase of such tokens.
PLEASE NOTE: USA, Canada, China, South Korea and New Zealand residents are excluded
from purchasing ZAPP tokens during the ZAPP Token Sale.
2Get your head out of your ads
Abstract
Zappermint is on the verge of revolutionising the way we monetize games and apps.
As more and more consumers, developers and publishers discover the benefits of the
Zappermint platform, we see the ZAPP token evolving into a desirable, new reward
methodology, capturing the value that exists in user’s attention and engagement.
The ZAPP token is an ERC-20 compatible utility token used to incentivize users to play or
use apps and boost rewards for developers. Zappermint is the first decentralized adless
app revenue model that uses two tokens, our own ZAPP token to incentivize users and
the USDN token to reward developers and publishers.
The total estimated value of the global mobile ad revenue market in 2024 is 4.8 billion
USD[1]. Our goal is to capture at least 1% of that market.
4Table of contents
Disclaimer2
Abstract4
Vision & objectives 6
Market opportunity / problem solution statement 8
Zappermint ecosystem 13
Introduction13
Stakeholder map 15
Unique selling proposition 16
How Zappermint works 18
Introduction18
Building an ecosystem 20
Staking21
Burning22
Standard pool 22
Bonus pool 22
Incentive systems 23
Zappermint tokenomics 25
Structure of distribution 25
Zappermint planning 27
Milestone plan 27
Zappermint business model 30
The business model 30
Token sale 32
Key metrics 32
Token distribution 32
Budget allocation of raised ETH 33
Zappermint Team 35
Marc Van Strydonck, Founder & CEO 35
Quinten Wuyts, Co-Founder & CTO 35
Yassine Abid, Co-Founder & CCO 35
Robbert Van Strydonck, Advisor 35
Conclusion37
Appendix38
User journey of a developer 38
User journey of an app user 39
References41
5Be a part of the revolution
and change the way we monetize apps
6Vision & objectives
The attention economy has grown to monstrous size in recent years and is clearly here
to stay! The downside is that big media and ad platforms are capturing and selling that
attention, in a winner-take-all fashion, taking the largest cut before developers and
publishers get their share, without the owners of that attention (e.g.: you and I) being
properly reimbursed.
Zappermint wants to add fairness to this game by enabling the transparent transfer of
attention & value between users and developers, without any intermediaries with high
walls and big moats. Blockchain technology enables us to do just that at a competitive
rate.
Our goal for the ZAPP token is to evolve into a new token of exchange that incentivizes
app developers to raise the experiential quality of their games/apps, instead of having to
fill it with irrelevant content/ads just to make a decent living.
Our goal is powered by three strategic pillars that Zappermint aims to achieve
simultaneously.
1. To bring app publishers and developers closer together with their user base and grow
the Zappermint ecosystem through a blockchain-based login system.
2. To empower consumers and incentivize developers to engage with and offer their
favorite apps and games instantly and enjoy the quality and authenticity of the mobile
products they are using without interruptive ads, paywalls and/or subscriptions.
3. To keep finding newer and better yield farming strategies to maximize the return for
developers, publishers and users alike.
7The problem
we want to solve
8Market opportunity / problem solution statement
Many interesting developments have been observed in the mobile app industry. It’s a
fast-moving, innovative industry which means a lot of value is being generated every day
resulting in fresh concepts and ideas. The other side of the coin is that a lot of that value is
being sucked out of the community in the form of advertising.
$3.6 Billion $4.6 Billion $5.4 Billion $6.1 Billion $6.5 Billion $6.8 Billion
2014 2015 2016 2017 2018 2019
Fig. 1. Mobile app install revenue (US) [2]
Not only that, but many otherwise amazing user experiences are being sullied by banners,
pop-ups, interstitials, interactive videos and other unskippable horrors. Zappermint wants
to put an end to that by providing app developers with an alternative monetization
system.
app sale revenue in-app purchases ad revenue
2011 2012 2013 2014 2015 2016 2017
Fig. 2. Mobile app revenue by type (global) [3]
9With Zappermint, instead of having their attention hijacked every 5 seconds, users will
be invited to add a certain amount of USDN to the Zappermint staking pool. At all times
users remain in control of their staked funds and can always decide to take them out
(unstaking USDN).
That’s a win for users on one side, because they get the user experience as it was intended
by the app/game developers. It’s a win for developers & publishers on the other side, who
are typically unsure of the expected return for ad revenue and remain dependent on the
changing policies of big ad platforms.
The ad revenue model for mobile games is ready for disruption. Revenue (CPM) for
different types of mobile ads on both Android and iOS have been firmly going down
in the last years, making place for evermore annoying forms of ads, disrupting your
experience and hijacking your attention. This means your attention is being captured in a
more aggressive way every day and being sold, cheaper and cheaper.
We at Zappermint don’t want to stand by, awaiting the logical conclusion of this lunacy.
chartboost admob applovin adcolony inmobi
12.5
10
7.5
5
2.5
0
Fig. 3. eCPM decline Android [4]
10chartboost admob applovin adcolony inmobi
12.5
10
7.5
5
2.5
0
Fig. 4. eCPM decline iOS [5]
A lot of that value in the current advertising value chain and ad networks is also being
reaped by entities that are not technically relevant anymore, making the user pay more
attention than needed and making the developer turn in a cut on his/her ad revenue.
Zappermint solves this problem by bridging the space between user and app makers and
connecting them in a value transfer directly.
100% 5% 15% 10% 25% 5% 40%
advertiser agency of trading demand side data, target- exchange publisher /
investment record (AOR) desk platform (DSP) ting & verifi- developer
cation
Fig. 5. Ad network supply chain distribution (activities) [6]
11€5 (cpm) €0,50 €2 €0,25 €0,30 €0,10 €1,80
advertiser agency ad data ad exchan- ad serving publisher /
network provider ge developer
Fig. 6. Ad network value chain distribution CostPerMille (players) [7]
Beside the fact that the ad network value is not distributed in a fair way, there are
technical disadvantages as well when using ads. Ads use about 5 seconds of mobile load
time on average and decrease phone battery life by as much as 21%. Mobile advertising
results in as much as $23 per month in data charges on the average user’s data plan. On
top of that Google and Facebook take 73% of all ad dollars and 99% of all growth [8].
To us, it looks like it’s time for a new system.
12The Zappermint ecosystem
Connecting users, developers and publishers
13Zappermint ecosystem
Introduction
Users earn rewards, in ZAPP tokens, by using apps and playing games that integrate
the Zappermint login system. Those apps we call Zapps. In order to earn ZAPP rewards
a minimum amount of USDN needs to be staked in the Zappermint smart contract. The
amount of USDN from users is collected and from this pool of USDN, an annual yield is
generated. A small percentage of the profit goes to Zappermint for support, network
cost, buffer, royalty and providing liquidity. The rest of the profit will be distributed to the
developers and publishers that use the Zapp SDK. The distribution is allocated in 2 ways.
The Standard Pool and the Bonus Pool.
Fig. 7. Zappermint ecosystem
All Zapps will keep track of your screen time through a dynamic NFT (non-fungible token)
per app. This data will only be recorded in the NFT itself and nowhere else. Your hours
played is then used to earn ZAPP rewards as a user. Users cause ZAPP inflation because
they mint ZAPP when playing/using apps that support Zappermint. This increases
the total supply of ZAPP, causing the token value to decrease. A deflationary system is
introduced on the developer side to counter this inflationary effect.
The next three use cases describe how the ZAPP token mechanics and incentive structure
work and how inflation and deflation is used to grow the Zappermint network.
141. If a user starts playing, the ZAPP inflation starts to kick in. This devalues the ZAPP
tokens, becoming more affordable for developers to buy and burn ZAPP tokens,
thus getting more of the Bonus Pool. Developers will buy up and burn the inflation
generated by the users because the price of ZAPP is low. This causes the price to go
up and users are even more incentivized to play more because the value of ZAPP is
higher than before, causing inflationary pressure again.
2. If players stop playing there is no inflation. Developers keep buying ZAPP tokens
because their share of the Bonus Pool is bigger if they do. This causes the price to
go up and at a certain point the price is too expensive and developers stop buying
and burning ZAPP. Users will see that the price has gone up significantly and are
incentivized to start playing, because the earned ZAPP is worth more.
3. If not even one developer has bought or burned ZAPP the Bonus Pool goes to the
Zappermint Vault. This means that the first developer with 1 ZAPP can earn the full
Bonus Pool. Developers will jump on board and start buying and burning tokens again
because they get more rewards from the Bonus Pool. This causes the price to go up
again and gives an incentive for users to start playing because ZAPP is increasing in
value.
This means that the Zappermint ecosystem grows with its user base and developers
because they kickstart the incentive mechanisms for the whole ecosystem.
Unique selling proposition
For users:
1. Use apps without any ads, paywalls or subscriptions and own your data.
2. Get rewarded with ZAPP tokens by playing games or using apps.
3. Unstake your funds and reclaim your staked USDN whenever you want.
4. Use ZAPP token as governance and be part of the community. Vote on proposals and
grow together with Zappermint.
For developers & publishers:
1. Monetize without any ads, paywalls or subscriptions.
2. Integrate the Zappermint Login system easily using the Zapp SDK.
3. Benefit from the built-in network effect to promote your apps on the network.
4. Use ZAPP token as governance and be part of the community. Vote on proposals and
grow together with Zappermint.
15The nuts and bolts
of how we want to fix the problem
16How Zappermint works
Introduction
Properly protecting user credentials is difficult, and each year billions of user records are
exposed through database breaches. With Zappermint each user manages their own
credentials through blockchain technology with the Zappermint app, called the Zapp
Wallet (iOS and Android). Therefore being much safer from hackers than centralized social
media companies.
The Zappermint ecosystem is constructed with three main user interfaces:
1. The Zapp Wallet for users (iOS and Android)
2. The Zapp Website for users, developers and publishers
3. The Zapp SDK for developers
The Zapp Wallet is used in three ways:
1. The first one is to identify and verify a user’s public address to connect the screen time
to an app’s NFT. This way we can track screen time per app and reward developers
accordingly.
2. The second reason is for users to stake and unstake USDN. Users will need to stake
a minimum amount of USDN, chosen by the developer, to be able to remove ads,
paywalls and subscriptions.
3. The third one is to browse through all the available Zapps.
Zapps Menu Staking
All Gaming Entertainment Travel Lifestyle Utility Business
Abbie Flores
0xPqa5...8erf
Staking
Jump Zelda Ninja
ball Chicken Warrior
View on etherscan
100 100
USDN USDN
eerste
Settings
Measure Photo Staking Wallet balance
it edit Speak
0 max 300 max
Unstake Stake
Draw Disk Math for
squirrel utility kids
Logout What is staking?
Brian Tiny Color by
plays Guild numbers Make sure to buy from
this USDN contract address
App version 1.0.0
Terms of Service & Privacy Policy
Fig. 8. Zap Wallet concept
17The Zapp website will be used as a dashboard for users, developers and publishers. Users
will be able to stake and unstake USDN and developers will be able to see a list of all their
NFTs and create new NFTs per application. Every NFT will get its own page and details.
These NFTs will need to carry data about screen time, burned ZAPP tokens and minted
ZAPP tokens. On top of that the NFTs metadata will need to be dynamic. The NFT will
manage to remove ads, create subscription tiers and unlock in-game items. General
statistics of the Zappermint ecosystem will also be shown on the website’s dashboard.
20∶20
zappermint.com
Zappermint is an experiment with app NFTs. Please do your own research.
Abbie Flores
Staking Developers
0xPqa5...8erf
Staking
100 100
Dashboard USDN USDN
Staking Wallet balance
On this page you can stake and unstake USDN whenever
you want. When staking USDN you zap away ads in Zapps.
Please download Zapp and browse through the Zapper-
mint supported apps.
0 max 300 max
Unstake Stake
Zappermint
Analytics
523 2356
Zapps ZAPP Here you can check all of the statistics about the
Zappermint smart contract. This information is helpful if
you decide to start burning ZAPP tokens to earn more
Unlocked Wallet balance
ewards.
Check statistics
Resources Social Legal
Brand resources Discord Terms and Privacy
Unity plugin Twitter
The last ad you’ll ever see FAQ Telegram
Roadmap Medium
Youtube
Fig. 9. Website dashboard concept
The Zapp SDK will be a Unity plugin that will support iOS and Android. Future
development on other platforms will be discussed after the launch of the Zappermint
ecosystem.
Fig. 10. Unity plugin concept
18The image below is an example of how a user will interact with the Zapp Wallet from
within a developer’s game. This interaction will be identical to the existing deep linking
from other social media login systems. Once you tap the connect button, the app will
redirect you towards the Zapp Wallet, verify that you own the public address and send you
back to the app/game and remove all ads, paywalls and subscriptions.
Fig. 11. Deep linking concept
The verification is done on the device itself and not one single piece of data is sent to a
server or database. The only connection the Zapp Wallet makes is with the Ethereum
blockchain.
Building an ecosystem
Zappermint fundamentally is a basic and straightforward system. The idea of gathering
tokens into a combined stakepool for optimal profits is not new. However, by intertwining
it with our own ZAPP token, we can create more benefits than what the ad revenue
model currently offers.
These ZAPP tokens, minted by our users, serve multiple purposes throughout the entire
ecosystem. These purposes are introduced for two reasons:
1. They offer innovative ways for developers to sell in-game goods, such as cosmetics and
boosts, to their users, in a simple, integrated system within their app.
2. By adding benefits to burning tokens, both to developers and users, everyone is
incentivized to introduce deflation, which keeps the ecosystem healthy, as it counters
the inflation introduced by the minting process.
The minting power of our users depends on the stake size of the user. This will make sure
that our ecosystem’s dynamics reflects on the revenue generated. To put it simply, the
ecosystem is maintained by 3 ‘forces’: staking, minting and burning.
19The Zappermint team will continue to do extensive research and run simulations to work
towards an ecosystem that is self-sufficient, flexible and where the minting and burning
process are balanced to ensure the ZAPP token maintains its value. This research includes,
but is not limited to, dynamics with a growing user base, and incentives such as replacing
in-app purchases with token burning, boosting minting speed, varying stake amounts
and tiers based on stake amounts.
Staking
Each player on Zappermint is required to stake Neutrino USD[9] (USDN) through our app,
which will be collected on a public wallet, the stake pool. This pool is used to earn revenue,
on the waves exchange[10]. From this profit, 10% will be distributed to the Zappermint
Vault, used to fund the development and maintenance of the platform. The remaining
90% will be shared among developers through two pools explained below.
It is up to the developers to decide how much USDN a user must actively stake to allow
zapping away the ads, replacing ad revenue. The stake amount has a linear relationship
to the app’s revenue, although certain users might not feel comfortable staking high
amounts. The developers will have to carefully balance the required stake amount to
maximize their profits.
In our ecosystem, the main risk (although it being a low risk), lies with the users that have
to buy and stake USDN. In the unlikely event that USDN crashes, it’s the users that lose
their initial spendings. We encourage everyone to do their own research and decide for
themselves whether to trust USDN staking on the waves exchange[10]. It’s worth noting
that other stable coins might be considered in the future if they are deemed better for the
ecosystem.
Minting
To counter the risks of staking, Zappermint grants the users the ability to mint ZAPP
tokens. These tokens are multifunctional by design:
1. The tokens can be traded for other currencies. This way, the users can gain profit from
using, and thereby strengthening, the ecosystem
2. The tokens can be kept as governance tokens, which will allow the users of
Zappermint to vote on how the system evolves in the future.
3. The tokens can be burnt to increase minting speed temporarily. The effects of this and
the exact implementation have yet to be researched thoroughly, but we predict this
might be used as a replacement of in-app purchases.
The rate at which users mint tokens ( ) is influenced by the amount of USDN the user
is staking ( ) at that time. This means that a user can choose a higher stake amount than
necessary to use an app, as that means they gain more ZAPP tokens. This also benefits
the developers, since the minted tokens are tracked by the used app’s NFT.
We also introduce a constant multiplier ( ) that indicates the minting difficulty, of which
the value is yet to be determined. The purpose of this multiplier is to get a minting speed
that is balanced for our ecosystem and will depend on the liquidity size at launch.
20Burning
Due to the inflationary nature of mintable tokens, a deflationary pressure must be
introduced to stabilize the value of the token. This can be achieved by burning tokens.
This can be done by anyone, from either end of the ecosystem.
For developers, burning tokens allows them to gain a bigger share of the bonus pool,
resulting in more revenue. The only way for developers to get these tokens, is by buying
them on exchanges. We will be experimenting with other potential burn methods to
incentivize deflation.
For users, there will initially be no benefit to burn tokens. We will look into ways users may
be incentivized to burn their tokens, with benefits either in-app or within the ecosystem
itself.
Standard pool
The standard pool acts as main revenue for app developers. The main purpose of this
share is to generate a fair income to every developer in the system, based on their app’s
minted tokens. It is built to act similarly to an ad revenue model, so that Zappermint can
(ideally) be a complete replacement, while simultaneously allowing developers to keep
their current systems (as fallback) if they prefer. This way, an app can be used without ads
for Zappermint users, and still be offered with ads, for regular users.
The standard pool amount ( ) is defined as the app’s monthly minted tokens ( )
compared to the entire ecosystem ( ), multiplied with the standard pool cut (70%)
from the developer’s cut (90%) from the stake pool’s yield ( ).
This normalized formula means that the entire cut will be distributed among the
developers fairly. The strength of our system is in numbers; a bigger playerbase results in
higher rewards, similarly to current ad revenue models, but with a higher retention rate
and the intended user experience by avoiding the bombardment of ads.
In the unlikely event that every developer’s standard pool share results in 0, which
happens when the app wasn’t used at all and no tokens were minted, the pool will fall
back to Zappermint’s Vault.
Bonus pool
The bonus pool is one of the incentive systems for developers to introduce a deflationary
pressure on our token. By buying and burning ZAPP tokens, developers can “boost” their
app’s performance to earn a more significant share.
The bonus pool amount ( ) is defined as the app’s monthly minted tokens ( ), plus the
monthly burnt tokens ( ), multiplied with the ZAPP tokens held in the developer’s wallet
( ) compared to the sum of all monthly minted ( ) and burnt ( ) tokens multiplied
21with all held tokens in the entire ecosystem ( ), multiplied with the bonus pool cut
(30%) from the developer’s cut (90%) from the stake pool’s yield ( ).
This results in a share that can be influenced by developers manually, but only to such an
extent that exploiting is impossible. The profit from the burnt tokens is highly dependent
on the token’s value when bought and the size of the stake pool by the playerbase, but as
the Zappermint token can be minted, profits will occur repeatedly.
In the unlikely event that every developer’s bonus pool share results in 0, which happens
either when no tokens were minted or burnt, or the developer doesn’t have any tokens in
his wallet, the pool will fall back to Zappermint’s Vault.
Incentive systems
The Zappermint ecosystem contains multiple incentives to retain an active user base and
has multiple systems in place to put deflationary pressure on our by design inflationary
token.
The core of Zappermint is to remove ads from the user experience completely. As ads are
becoming problematic in frequency in some apps, this concept alone promises a user-
friendlier experience and should increase an app’s retention rate.
On top of that, the ZAPP token, mintable only by actively playing Zapps, incentivizes our
user base to use and continue using apps, as the minted tokens are theirs to keep or
trade. This gives them both a return on their staked USDN, as well as a vote on proposals
to improve Zappermint.
To counteract the inflation of the minting process, developers are encouraged to buy and
keep tokens in their wallet, as well as burn tokens frequently to profit from the bonus
pool.
22The tokenomics
explained in detail
23Zappermint tokenomics
Structure of distribution
Buy & sell ZAPP USDN transactions mZAPP: Minted ZAPP
Minting ZAPP USDN distribution bZAPP: Burned ZAPP
Burning ZAPP
Dev 1 User 1
0 ZAPP Standard Zappermint staking
12 mZAPP Pool Vault n amount
0 bZAPP 70% 10% of USDN
Dev 2 User 2
100 ZAPP Developer 8-15% APY Total staking
ZAPP 52 mZAPP Burn Pool yield from staked n amount
Market 24 bZAPP Wallet 90% staking USDN of USDN
Dev n User n
0 ZAPP Bonus staking
0 mZAPP Pool n amount
0 bZAPP 30% of USDN
Exchange Developers Distribution Collateral Users
Fig. 12. Inflationary/deflationary tokenomics structure
Zappermint’s tokenomics are shown in the diagram above. The structure in itself is fairly
straight-forward. There are two groups that interact with the ecosystem: the users and the
developers.
The users, shown on the right hand side of the illustration, are responsible for the stake
pool. Each user contributes to the ecosystem by staking USDN, resulting in a 8-15% APY
profit[10]. In return, users get rewarded with minted ZAPP tokens, which is theirs to keep,
trade or use as governance.
The developers, shown on the left hand side of the diagram, receive 90% of this stake
profit in USDN. They are responsible for the deflationary pressure on the ecosystem by
buying ZAPP tokens from markets, and burning some of those for extra bonus pool
profits.
The remaining 10% of the stake profit goes to the Zappermint Vault, for support, network
cost, buffer, royalty and providing liquidity.
24Zappermint roadmap
This is the way
25Zappermint planning
Milestone plan
As a community driven company we believe it is essential that all stakeholders
understand the many changes we hope to implement over the next few months. It’s
essential we get feedback from you. Let us know what you think of what we have in store
for Zappermint. These are key features and milestones we wish to accomplish. These are
not fixed and can shift depending on the need of the project and feedback.
• Monday, 7 December 2020 (CET) 07:00 PM
Preannouncement
We are super proud of the work that already has been done to make Zappermint a
reality and want to thank all the people that have helped us. We are glad to announce
that Zappermint will hold a token sale in the near future and would like to get people
onboard from the beginning to start our journey and create our community of users and
developers that want to get rid of advertisements on mobile gaming platforms.
• Thursday, 10 December 2020 (CET) 07:00 PM
Starting the marketing engine
The Zappermint ecosystem works better and better with every app that integrates
Zappermint. Due to its built-in network effect every user and developer will make the
network stronger and stronger. In this phase we will start contacting our network and
influencers to get the ball rolling and prepare for our token sale launch.
• Monday, 14 December 2020 (CET) 07:00 PM
Whitepaper v1
Release of our whitepaper v1 to the public. This document describes details about our
manifesto, the Zappermint ecosystem, Zappermint’s tokenomics, planning, business
model and team.
• Tuesday, 15 December 2020 (CET) 07:00 PM
Continue our marketing efforts
Throughout the preannouncement and token sale we will be conducting marketing. We
will try to contact as many people as we can in order to reach our soft cap.
• Thursday, 14 January 2021 (CET) 07:00 PM
Token sale launch
On this day we will open the token sale and start accepting Ethereum. This will last for one
month.
• Sunday, 14 February 2021 (CET) 07:00 PM
Token sale end
On this day the token sale will end. If our soft cap is reached and there are tokens that are
not sold, we will burn them.
• Monday, 1 March 2021 (CET) 07:00 PM
Zapp Wallet and the Zapp Website
In this phase we will continue the development of the Zapp Wallet for iOS and Android. At
the same time we will be developing the website.
26• Sunday, 14 March 2021 (CET) 07:00 PM
Fund allocation
We want to make sure we apply by law and therefore will take 1 month, starting from the
token sale end date, to allocate funds in the correct manner.
• Monday, 15 March 2021 (CET) 07:00 PM
Researching and simulating the ecosystem
There are some black holes in terms of choosing the right formulas to mint/burn ZAPP
tokens and dynamic NFT generation. Because of this we are going to simulate some
behaviour to make sure we get it right.
• Thursday, 1 April 2021 (CET) 07:00 PM
Token distribution and Uniswap launch
Token holders that bought in pre-sale will get their tokens first. After the token
distribution the ZAPP token is scheduled to be on the Uniswap DEX.
• Friday, 2 April 2021 (CET) 07:00 PM
Zappermint smart contract
Development of the Zappermint smart contract
• Monday, 3 May 2021 (CET) 07:00 PM
Zappermint Unity plugin
Development of the Unity plugin
• Monday, 31 May 2021 (CET) 07:00 PM
Zappermint’s Beta phase
Developing a template app where the Zappermint’s login system is integrated.
• Tuesday, 1 June 2021 (CET) 07:00 PM
Scaling solutions
Zappermint will need to dynamically change NFTs of developers in order to keep track
of how much their app is played/used. In order to do this we need to interact with the
Ethereum blockchain and this costs gas fees. In this phase we will be looking to integrate
scaling solutions to relief users of this burden.
• Monday, 5 July 2021 (CET) 07:00 PM
Launch of the Zappermint’s ecosystem
On this day we will write history and launch the first adless app revenue model in
existence. We will start our journey together with our community and try to evaporate
advertisements. It is time to get your head out of your ads.
• Monday, 2 August 2021 (CET) 07:00 PM
Future platform development
From this point forward we will start developing our plugins for other platforms. The
choice of which platform will depend on developer needs.
27Keep supporting
the Zappermint ecosystem
28Zappermint business model
The business model
Zappermint’s business model and revenue stream is based on a 10% share of the
generated yield of all user’s staked USDN. On top of that if developers don’t have any
screen time, the Standard Pool and Bonus pool go back to the Zappermint Vault.
100% 10% 90%
Total generated Zappermint Developers
USDN yield Vault & publishers
Fig. 13. Distribution chart of the generated yield from USDN staking
The Zappermint Vault is used for support, network cost, buffer, royalty and providing
liquidity on exchanges.
The Zapp SDK is free of charge and can be downloaded from our website. We will try to
make the plugin available on the Unity asset store as well.
29Key metrics
of the token sale
30Token sale
Key metrics
The ZAPP token is an inflationary and deflationary token. An ERC-20 compatible utility
token used to incentivize users to play/use apps and developers to earn more rewards. It’s
the first decentralized adless app revenue model.
Token sale start: 19:00:00 CET Thursday, 14 January 2021
Token sale end: 19:00:00 CET Sunday, 14 February 2021
Symbol: ZAPP (ERC20)
Start supply: 200.000.000 ZAPP
Pre-sale allocation: 120.000.000 ZAPP
Reference price: 0,05 USD
Soft cap: 300.000 USD
Hard cap: 6.000.000 USD
Accepted currencies: ETH (ERC20)
Unsold tokens will be burnt
Token distribution
The team treasury is locked until launch after which they will be released to the team in
small batches over a timespan of 2 years.
100% 40% 60%
200.000.000 80.000.000 120.000.000
ZAPP ZAPP ZAPP
Start supply Team treasury Pre-sale
Fig. 14. Token distribution
31Budget allocation of raised ETH
A portion of the raised ETH and a portion of the team budget will be used to provide
liquidity on Uniswap.
100% 20% 12% 10% 58%
Total raised Contractors Administration Marketing Development
ETH budget budget budget budget & liquidity
Fig. 15. Budget allocation of raised ETH
32Who are we?
The Zappermint team
33Zappermint Team
Driven by the latest technologies and more than 10 years experience in software
development. Ranging from production ready game development to user interaction/
user experience design. We firmly believe that blockchain technology will change the way
business models will work in the near future. This project is our first attempt to disrupt
an existing business model and work towards a fairer way to distribute revenue without
interruptive user experiences by ads.
Marc Van Strydonck, Founder & CEO
Marc has a split personality. He is a designer, dreamer, and developer but also an engineer
who loves Economics and Psychology. Odd isn’t it? Marc has 10 year experience in product
development and UI/UX design. On top of that he is well versed as a full-stack developer.
He also started multiple companies ranging from game development to virtual,
augmented and mixed reality businesses.
Quinten Wuyts, Co-Founder & CTO
With only 23 years of existence, Quinten is a whiz kid when it comes to writing code and
thinking of how software systems should work. If he was a soccer player he would play in
the Champions League. He can architect like no other and there are no secrets when it
comes to c#, javascript, jquery, html, css, nodejs, solidity, python…
Yassine Abid, Co-Founder & CCO
Yassine once tried to combine all his hobbies into one. Dribbling a football up a rock
face was fine, but his ‘digital canvas’ was too heavy to take with him. Yassine has 10 year
experience in marketing, industrial design and business model canvas design and has
a high interest in new innovative ways to disrupt industries. He juggles seamlessly with
social media and can communicate like no other.
Robbert Van Strydonck, Advisor
Robbert is here for all the legal mumbo jumbo. It’s the stuff he dreams of, but that the
average user seldom reads, let alone understands. As a lawyer he is driven by his pen and
can write razor-sharp conclusions. He invites you to read our legal documents but they
basically state that we promise to never screw you over, sell your info or do anything else
to compromise our integrity. In turn, we expect you to play fair and stick to our terms.
34“TLDR: No more ads.”
It’s a wrap
35Conclusion
As an end statement we would like to address the current problems that the mobile ad
revenue models have. Interrupting users’ experiences to earn money is, in our opinion,
a bad system. We understand that advertisements can help developers and publishers
get paid. Therefore we advocate for good UI/UX design when implementing ads in
applications.
Zappermint will be built as a system that can be used together with an ad system. This
way the user can decide to have ads in the apps that they use or to remove them. By
integrating Zappermint as an alternative to an ad system we put that choice in the users
hands.
We are currently simulating the Zappermint ecosystem to implement the best system for
users, developers and publishers.
We hope we have convinced you in terms of the system we want to build, but also of our
good intentions for the Zappermint ecosystem.
The Zappermint ecosystem works better and better with every app that integrates
Zappermint. Due to its built-in network effect every user and developer will make the
network stronger and stronger.
Please start sharing and let us build an adless app revenue model for developers. If
you would like to keep getting the latest news, please join our community on Discord,
Telegram and Twitter.
36Appendix
User journey of a developer
James is a game developer. He’s been designing and developing mobile games for
Android and iOS since 2016 and by now has a portfolio of 5 apps in each store. In the
beginning revenue was pretty good. A few weeks after launching the apps though, the ad
revenue would start declining rapidly.
For most of his apps, initially the numbers go up and revenue starts coming in, then
people stop playing and revenue drops to close to zero. He thought it was probably
because of all the ads in the apps. He didn’t like the ads themselves either. He did his
best to craft a nice, beautiful UX, only for it to be sullied by random ads that scream for
attention.
Not only that, but the payout was too low for him as a developer, compared to what the
ad platforms and advertisers made. He felt they gave him no choice, and he was always
dependent on their changing policies. This couldn’t be the only way...
So in his next games, James decided to diversify his revenue. He offered a free and a paid
version of each app, the free one was filled with ads, the paid one would take those ads
out and offer a clean UX, as he intended. He also started offering in-app purchases, like
cosmetics and boosts..
This time, his apps did way better. James could see that a certain group of people
preferred paying for the game after testing it out in the version with ads, and so his
income grew compared to his first apps, and lasted a lot longer.
More paid app downloads and more in-app sales through the higher retention rate, that
was better than his first apps, but James was still totally dependent on the ads conversion
rates, the ad networks and their CPM rates. How could he insure people would stare at an
ad for 30 seconds or click on it and convert?
Besides, the ads fill rates weren’t constant and tended to drop sharply on some days or
weeks even. How could he provide the ad networks with the right customer for their ad
content at the right time? And even if he did, no one would ensure that these policies
wouldn’t totally change by the next week!
James felt like he was building a house on a shifting foundation.. If he wanted to count on
his passive income and make big decisions like leaving his day job, his income would have
to be a lot more stable and predictive.
Now these platforms were coming up with different store regulations and subscription
systems, it didn’t look like it was going to get better any time soon..
Then James discovered the Zappermint ecosystem. A totally new way for apps to generate
revenue. A way in which the users got the full adless experience, as he intended. This way
people would play more and longer and therefore purchase more in game as well, he
figured. His users wouldn’t even have to pay him, directly, to download the app, or even to
make in app purchases. He would be paid off of the yield generated of his and other apps
users combined ‘staking pool’.
James found a novel way to generate income, that kept his UX intact, and that offered
users a way to pay, by putting in collateral and offering the benefits to the developers and
publishers on the platform.
The next week, James integrated the Zappermint login system to each one of his apps
using the Zappermint SDK’s, it was a piece of cake really. Now users that partook in the
Zappermint system, would login using their zappermint profile and get the apps served
without ads.
37This meant two things: Firstly, James kept his ad revenue because most of his existing
users kept using it in the way they knew how. But aside from that, new users started
downloading the app, users that saw his app on the Zappermint app. Now that he had
integrated the Zappermint login system, his apps were officially ‘Zapps’ too and players
decided to stake his chosen amount of USDN to be able to play it.
Nowadays, on the Zappermint platform, James logs in and sees how many users played
using the Zappermint login, how much they played and how much ZAPP they mined. He
is always entitled to a part of the standard pool of the staked token’s yield and to a part
of the bonus pool as well. To get a bigger part of the bonus pool, he has to burn or turn in
some ZAPP tokens.
Today, James has a high retention rate for most of his apps. He has more in-app purchases
and more app sales too because of the way Zappermint users play and find new apps. The
fact that users don’t pay straight from their hard earned cash, coupled with the fact that
there are no intermediaries, results in higher and more predictable revenue for him.
James is now thinking to remove all ads from his apps is fast approaching, he doesn’t
really need them anymore. He’s been wanting to stick it to those adnetwork giants from
the start, and that dream is becoming real at a fast pace!
User journey of an app user
Tina loves to play hypercasual games. In 2018 she started playing her first game, ‘Candy
Crush’. From the first moment she opened the app, she was smitten. She quickly finished
the whole game and would finish each new level as soon as King launched it. She felt like
a prodigy, which on all accounts, she was! In any case, her appetite for casual games was
born.
Tina started downloading free, new games regularly to try them out, and if she liked it,
she would pay for the app just to remove the ads. In many cases she wouldn’t even get
to that point. The ad onslaught messed with her gaming experience so much, that she
would delete the app out of frustration. She felt that she was caught in between a bad UX
in which she should decide if the app was worth it, or pay upfront to eventually find out
that the app wasn’t worth it..
In 2021 she discovered Zappermint through one of her favorite games that suddenly
offered a Zappermint login, with which she would be able to play without ads! After
looking around on the platform for a while, she found 3 apps (or Zapps) she found
interesting and worth testing out. 2 of those apps required the staking of 50 USDN, the
third one required.
75 USDN. Excited by this new technology and its promises, she made her own wallet and
bought 75 USDN to stake immediately on the Zappermint platform. If things weren’t up
to par, she would just unstake them, no harm no foul.
With the 75 USDN staked, she was now able to play the 3 games without any ads, and
many other games too for that matter! Three months later, she’s one of the most prolific
gamers on the Zappermint platform. Because of the Zapps she minting, she’s actually
making money by playing, instead of paying to remove ads and be able to play. She
reinvests most of her ZAPP tokens in in-app purchases to be honest.
Her experience testing and buying apps now is far superior to the ‘ad prison’ she felt she
was in a few months ago. With Zappermint, everybody wins, except advertisers and ad
platforms, and that’s the way it should be, she finds.
38References
[1] https://www.statista.com/statistics/558502/value-video-games-advertising-market-
global/
[2] Mobile app install revenue (US) (Source: BI Intelligence)
[3] Mobile app revenue by type (global) (Source: Gartner, techcrunch)
[4] eCPM decline Android (Source: Adtapsy)
[5] eCPM decline iOS (Source: Adtapsy)
[6] Ad network supply chain distribution (Source: ARC Global Ad Trends 2018)
[7] Ad network value chain distribution CostPerMille (players) (Source: Terence Kajawa pwc
presentation)
[8] Rob Leathern. “Carriers are Making More From Mobile Ads than Publishers”
[9] https://neutrino.at/
[10] https://waves.exchange/investments/staking/USDN
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