White Ribbon Day 2021: Community Action Kit
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White Ribbon Day 2021: Community Action Kit This White Ribbon Day, our strong focus is on the action men can take to end men’s violence against women. We’re asking ‘How Can Men Make Change?’ and challenging them, and all Australians, to ‘Learn, Give and Take Action’. This kit has been developed to support people like you who have committed to taking action to bring about real change this White Ribbon Day. #WhiteRibbonDay2021 #WRD2021 1
Men’s violence against women is at
epidemic levels in Australia
1 in 3 Australian women has On average, one woman
experienced physical violence a week is murdered by her
since the age of 151. current or former partner2.
This issue affects all of us.
But there is a solution.
This White Ribbon Day, we are bringing communities together to foster
respect, healthy relationships, and a safer environment for women and
children. Reach out to members of your community and bring everyone
together on White Ribbon Day, Friday, 19 November.
This booklet includes: CASE STUDY
TIP
WHY IS FUNDRAISING IMPORTANT?
Navigating this The importance of
EVENT IDEAS & TIPS White Ribbon in the
toolkit
GET SOCIAL community
This is an interactive toolkit
intended for digital use on a The importance of White Ribbon
EVENT CHECKLIST smartphone, tablet or computer. Australia’s work in the community
Navigate using the tabs to Football clubs across the country
KEY MESSAGES the left, or on the right border have taken action and hosted
on the following pages. “White Ribbon Rounds” to raise
TEMPLATES AND RESOURCES money and awareness about
You are welcome to print
the kit, however note men’s violence against women.
GETTING HELP that many resources are The Balranald Football and Netball
embedded as hyperlinks Club sold raffle tickets to support
and won’t be accessible. our primary prevention programs.
The Doveton Football Netball Club
If you have additional questions hosted a White Ribbon awareness-
that have not been answered in raising function, inviting their
this toolkit, contact the events State MP to deliver a powerful
team at events@whiteribbon. speech to the community. The
org.au and they will respond Gawler Districts Masters AFL Club
within three working days. incorporated the White Ribbon on
their Jersey as a sign of support.
2 1 Australian Bureau of Statistics (ABS) 2017. Personal Safety Survey, Australia, 2016, ABS cat. no. 4906.0. Canberra: ABS.
2 Bryant, W. & Bricknall, S. (2017). Homicide in Australia 2012-2013-2013-2014: National Homicide Monitoring Program report. Canberra: Australian Institute of Criminology. Retrieved from: https://aic.gov.au/publications/sr/sr002
FUNDRAISING
EVENT IDEAS & TIPS
Why is fundraising important?
GET SOCIAL
Your fundraising effort creates the
change we need in our communities.
Your support enables us to develop primary prevention programs
and targeted campaigns to engage boys and men. Thank You!
EVENT CHECKLIST
$25
$25 Contributes to the Community Response Fund
to help us provide grants for communities to deliver
projects and innovative campaigns to advance gender
$45
equality and prevent gendered violence.
$45 Covers the cost for one person to access our
KEY MESSAGES
eLearning course to strengthen their understanding of
violence against women and how to prevent it – this
$79 leads to allies working actively in the community.
$79 Supports one local Community Action Group
with resources and training to strengthen their
community engagement work and achieve their
advocacy goals of eliminating men’s violence $155
TEMPLATES & RESOURCES
against women!
$155 Brings onboard one Community Partner and
empowers them to self-reflect on gender dynamics
in their life, challenge sexist attitudes and behaviours,
$250 empower victim survivors and work within their
community to help eliminate violence against women.
$250 Supports our advocacy work, including policy
review, legal advocacy, and victim-survivor support. This
work brings about powerful social change, such as the
push to criminalise coercive control.
FIND OUT MORE
GETTING HELP
Find out more about the programs you support at
www.whiteribbon.org.au
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FUNDRAISING
EVENT IDEAS & TIPS
Event ideas & tips
GET SOCIAL
The pandemic has been hard for everyone. But it doesn’t have to keep us apart. When THE OATH
REMINDER
it comes to holding events this White Ribbon Day, every community will have different
regulations to prevent the spread of COVID-19. However, no matter where you find No matter what
yourself in November, there are plenty of ways to show your support! Here are a few ideas. you’re planning for
White Ribbon Day,
Outdoor gatherings: Indoor gatherings: Virtual events:
EVENT CHECKLIST
make sure you
• Fun run • Potluck or cook-up • Virtual trivia night register with us to
• Countryside hike • Talent show or charades • Social media challenge be listed on our
(remember the Ice Bucket Challenge?) event map, receive
• Outdoor cinema night • Escape room
• Car or motorbike convoy • Art or fashion show • Virtual gala your Event Kit,
• Backyard barbecue • Board game night • Zoom party and extra support
• A live Tik Tok or Facebook stream from our dedicated
• Sporting competition
• Online movie screening events team.
• Town march
• Virtual community walk or run
• Virtual talent show
KEY MESSAGES
• Online gaming tournament
Want more? Here some extra tips!
We’ve developed an In Support logo just for you! You can use it on any
promotional print or digital material. Just make sure you follow these rules
NEED HELP?
• Clearly state your event is “Proudly supporting White Ribbon Australia”
• Make sure it’s in line with our brand guidelines Get in touch with our amazing events team at
TEMPLATES & RESOURCES
events@whiteribbon.org.au.
• Prior to publication send an email to marketing@whiteribbon.org.au.
You will receive a written approval for your submission/request within 5
business days.
Using our In support logo you can create Share your page on social media Personalise your profile by
banners to line the main street in your town, and spread the word! You are doing adding your picture, sharing your
project a White Ribbon onto the side of a major something incredible and people need story and letting your loved ones
building, install a White Ribbon garden, or a to know about it! Fundraiser who know why you are involved in this
mural on a central wall in town… and much share on Facebook raise twice as White Ribbon Day campaign.
more. Email us if you want further inspiration! much, so what are you waiting for?
Donate to your page first and show Follow us on Facebook and Ask your friends, family,
GETTING HELP
everyone how much this issue matters Instagram to see what other amazing colleagues for support and to
to you. Every donation gets you closer fundraising activities are out there. get involved on a personal level.
to the top of that leader board! It takes all of us working together
to end violence against women.
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FUNDRAISING
FUNDRAISING
EVENTEVENT
IDEASIDEAS
& TIPS& TIPS
Get social
GET SOCIAL
GET SOCIAL
Download the White Ribbon Day social media tiles below to spread the word.
CREATE A VIDEO
EVENT CHECKLIST
EVENT CHECKLIST KEY MESSAGES
Keep in touch
Every day is White Ribbon Day. Join the movement to hear about opportunities to become a
Community Partner, start a Community Action Group and find new resources and updated statistics
KEY MESSAGES TEMPLATES
about violence against women, along with more ways to get involved in the movement all year round.
16 Days of Activism
Are you following us?
TEMPLATES
The United Nation’s (UN) 16 Days of Activism
@whiteribbonaust Against Gender-Based Violence campaign
& RESOURCES
works to galvanise action to end violence
@whiteribbonaustralia against women and girls all around the world,
& RESOURCES
starting with the UN’s International Day for the
@whiteribbonaust Elimination of Violence against Women.
@whiteribbonaust Keep an eye on our website for
ways to get involved, or visit the
@whiteribbonaust UN Women website for more
GETTING
GETTING
information.
HELP
HELP
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FUNDRAISING
EVENT IDEAS & TIPS
Event checklist
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6+ weeks before your event During the event
The first step is to register your event. Be sure to tick the We encourage you to do an Acknowledgement of Country at
relevant boxes if you would like to receive an Event Kit. You will the beginning of your event. For example, “I’d like to begin by
receive your official “Authority to Fundraise” notification once acknowledging the Traditional Owners of the land on which
you have registered, as well as being listed on our website and we meet today, the (people) of the (nation) and pay my
receiving extra support from our Events Team. respects to Elders past and present.”
EVENT CHECKLIST
Reach out to different members of the community for their Take plenty of photos so you can share them with
support in pulling your event together. Think council, schools, everyone in the moment, or later. Don’t forget to hashtag
businesses, sporting groups, and your local White Ribbon #whiteribbonday21, #WRD2021 and #whiteribbonevents.
Committee. Please tag us in with the handles listed earlier in this kit.
Determine exactly what the event will look like – is it a march? Ask people to add donations to your fundraising page.
Is it a community day? Is it a virtual event, to bring people
together in these times of lockdown and social distancing?
If you are fundraising at your event, ensure that you collect
the details of anyone wishing to receive a tax receipt so that
Refer to our event ideas earlier in the kit for some inspo!
you can issue one later.
Depending on the size of your event, it might help to have a
small group to share the workload. Now is the perfect time to
set this up.
After the event
KEY MESSAGES
Thank everyone who came to your event, including
4+ weeks before your event attendees, sponsors, donors, speakers and organisers.
Start to advertise your event with posters, social media tiles,
If you received cash donations at your event,
upload them to your event page.
newsletters, and other resources provided in this kit (or feel free
to make up your own using the In Support logo!) Make sure you share all photos online and
remember to tag us! wand remember to tag us!
Purchase White Ribbon Australia merchandise to sell
at your event. Buy a box of White Ribbons and sell them on to
TEMPLATES & RESOURCES
everyone who attends to help raise awareness. It’s important to
order merchandise early so it arrives in time for your event - try
to order no later than the end of October.
Coordinate any volunteers, suppliers, venues, etc. You can register your event
Make sure your event is COVID Safe and follow your State at any time leading up to
restrictions. White Ribbon Day.
1 week before your event:
This is a great time to reconfirm any suppliers that are part of November 19 doesn’t
your event and finalise details such as RSVPs, timelines and No problem!
volunteers, etc. work for you?
GETTING HELP
Print out/download any materials you may need from your
White Ribbon event dashboard, including flyers, factsheets, You can host a White Ribbon Day event any time in
pledge forms and videos. November, or even December.
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FUNDRAISING
EVENT IDEAS & TIPS
Key messages
GET SOCIAL
• This White Ribbon Day, our strong focus is on the action
men can take to end men’s violence against women. This year, we ask people organising and attending
• We’re asking ‘How Can Men Make Change?’ and White Ribbon Day events to commit to doing
challenging them, and all Australians, to ‘Learn, Give and three things:
Take Action’.
• Learn: Access training and resources about how
• Men’s violence against women is an ongoing epidemic in men and all of us can make change towards
Australia and, sadly, the COVID-19 pandemic has made the
EVENT CHECKLIST
ending all forms of violence and abuse against
situation worse; lockdowns and social distancing have not women
only created a spike in violence, but also reduced the ability
of victims to seek help.
• Give: Donate to White Ribbon Australia’s work
to engage men and boys in ending violence and
• We need to change the attitudes and social norms that abuse against women
excuse or condone disrespect, sexual harassment and
abuse.
• Take action: From simple things you can do
each day, to becoming a White Ribbon Australia
• Gender inequality and learned behaviours are at the heart of Community Partner, starting a Community Action
this problem, so it’s essential that men are part of the solution. Group or encouraging your workplace to become
• This White Ribbon Day we all need to play our part – and White Ribbon Accredited.
KEY MESSAGES
we need men who know that they are a part of the solution
to be equipped with the tools they need to make change in
themselves, their communities and our society. • Ending men’s violence against women can sometimes
• White Ribbon Australia takes a primary prevention approach feel like an impossible goal. But we can do it together,
to eliminating men’s violence, working to change the social community by community, workplace by workplace.
conditions that are the drivers of gendered violence through • On average, one woman a week is murdered by her
self-reflection, education, workplace accreditation and current or former partner.
community-led prevention activities. • 1 in 4 women have experienced emotional abuse by a
•
TEMPLATES & RESOURCES
We know that to end violence against women, we must current or former partner since the age of 15.
engage men, boys and broader society in this work, with • Almost 40% of women continued to experience violence
White Ribbon Day being a day to talk about what we can do from their partner while temporarily separated.
in our everyday lives to make change.
• Your White Ribbon Day events - whether a march, a
morning tea, wearing a ribbon to work, or a virtual gathering FURTHER RESOURCES
– are about more than talking about these issues.
• White Ribbon Day events are a call to action, with resources • Statistics about violence against women
to take into our everyday lives, communities and workplaces, and domestic violence
so that we can all keep making change towards women’s • Causes of violence against women
safety all throughout the year. • Where to find help
• •
GETTING HELP
This White Ribbon Day, bring people together – in person or Fact sheets about how to prevent men’s
online – to discuss how men can make change and commit violence against women
to action to end men’s violence against women.
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FUNDRAISING
EVENT IDEAS & TIPS
Templates and resources
GET SOCIAL
WHITE RIBBON POSTERS EVENT BANNER INSTAGRAM FRAME
Put up posters all over your Get this banner printed to hang up at Get a #WhiteRibbon instagram
community. Use a full page, or fill your event, on the main street, or at frame printed at your local printer for
your details in our ’emptybelly’ poster. the front of a White Ribbon March. a fun addition to your event.
EVENT CHECKLIST
DOWNLOAD DOWNLOAD DOWNLOAD
NEWSLETTER TEMPLATE BUNTING MEDIA RELEASE TEMPLATE
Put a small snippet in your work, Print out and cut up White Ribbon Fill in the gaps and share with local
school or community newsletter to bunting to add a decorative flair to newspapers, radio or television to
spread the word. your event. gain extra exposure for your event.
KEY MESSAGES
DOWNLOAD DOWNLOAD DOWNLOAD
LETTER OF SUPPORT IN SUPPORT LOGO EMAIL SIGNATURE
Reach out to local businesses for Create your own posters, social Use our email signature banner to
sponsorship or donations with this media tiles, etc. for White Ribbon share your support for White Ribbon
TEMPLATES & RESOURCES
editable letter of support. Day with the In Support Logo. Day.
DOWNLOAD DOWNLOAD DOWNLOAD
SCREENSAVER / BACKGROUND 10 THINGS MEN CAN DO
Discover more
Show your support and use our Share these 10 tiles on social resources on your online
White Ribbon Day screensaver/ media about what men can do to dashboard after you
zoom call background. make change. register your WRD event.
GETTING HELP
DOWNLOAD DOWNLOAD REGISTER TODAY
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FUNDRAISING
EVENT IDEAS & TIPS
Getting help
GET SOCIAL
You are not alone and there are people who can help you or someone you know.
You can contact the national support services below for help and advice:
Your support services
EVENT CHECKLIST
• 1800 RESPECT - 1800 737 732 - This is a 24-hour national sexual assault, family and
domestic violence counselling line for any Australian who has experienced, or is at risk of,
family and domestic violence and/or sexual assault. Individuals can also access local support
services and search the internet using Daisy, a free app developed by 1800RESPECT that
protects user privacy.
• Men’s Referral Service - 1300 766 491 - This service from No to Violence offers
assistance, information and counselling to help men who use family violence.
• Mensline Australia -1300 789 978 -Supports men and boys who are dealing with family
KEY MESSAGES
and relationship difficulties. A 24/7 telephone and online support and information service for
Australian men.
• Lifeline - 13 11 14 - Anyone across Australia experiencing a personal crisis or thinking
about suicide can call 13 11 14, or text 0477 13 11 14 at night (6pm-midnight AEDT).
Someone will help put you in contact with a crisis service in your State or Territory.
• Kids Help Line - 1800 551 800 - Free, private and confidential, telephone and online
counselling service specifically for young people aged between 5 and 25 in Australia.
TEMPLATES & RESOURCES
• Elder Abuse Help Line - 1800 353 374 - Free information and support services for
people who experience or witness the abuse of an older person. Operating hours vary.
• Financial Counselling Australia - 1800 007 007 - Access free resources and advice
from a private financial counsellor. Call 1800 007 007 to speak to someone in your state.
FIND HELP
If you or someone else you know is experiencing
For details of individual state and territory services,
GETTING HELP
distress or is in immediate danger, we encourage
please visit whiteribbon.org.au/Find-Help
you to call the emergency services on 000.
9
Contact us
T 08 6370 0600
E events@whiteribbon.org.au
W www.whiteribbon.org.au
P PO Box 730
Cannington, WA, 6987
@whiteribbonaust
@whiteribbonaustralia
Taking action to end
@whiteribbonaust all forms of men’s
@whiteribbonaust violence and abuse
@whiteribbonaust against women.
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