Where are we heading? Paths to mobility of tomorrow The 2018 Continental Mobility Study - Continental Corporation
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Where are we heading? Paths to mobility of tomorrow
The 2018 Continental Mobility Study
December 2018
Continental Corporate Media RelationsContinental Mobility Study 2018:
Focal topics
Project Scope
Statements about Car Driving
Attitude Towards Driver Assistance Systems and Automated Driving
Assessment of Connectivity Applications
Suitable Mobility Solutions
Attitude Towards the Different Drivetrain Options
Corporate Communications
Public Continental Mobility Study 2018 2Project Scope
Corporate Communications
Public Continental Mobility Study 2018 3International Perspective:
population interviews in June 2018
Germany
USA Japan
China
Representative telephone interviews (1,015) Representative online interviews (1,050 per country) Interviews with experts
Corporate Communications
Public Continental Mobility Study 2018 4Target Groups:
Population, driver and non-driver
Representative for population from 16 years on
Subgroup of the population that drives
regularly a car (at least once a month)
Subgroup of the population that does not drive
Corporate Communications
Public Continental Mobility Study 2018 5Statements about Car Driving
Corporate Communications
Public Continental Mobility Study 2018 6Agreement to Statements about Car Driving:
Something to enjoy, but stressful in Germany and Japan?
Germany USA China Japan
I believe that I am a
66 83 69 25 Question: Please tell me for
very good driver.
each statement to what extent
you agree or disagree.
More younger
drivers do agree.
Co drivers
with lower Driving a car is
fun level. 64 62 69 43
something I enjoy.
Japan:
9 per cent
Driving a car is becoming more
stressful when the roads are 67 53 40 64
becoming more congested.
figures in percent, top box displayed (4 + 5),
scale “0: completely disagree” to “5: completely agree”
Stress level of non drivers on the
same level, in China even higher.
Corporate Communications
Public Continental Mobility Study 2018 7Agreement to Statements about Car Driving:
Many feel free to drive anytime and anywhere
Germany USA China Japan
87 percent
of men
In my everyday life I drive use a car
41 on a daily 46 50 33 Question: Please tell me for
my car as often as I can.
basis. each statement to what extent
you agree or disagree.
I can drive anytime and
73 80 71 62
anywhere with my car.
I think that there will soon
be (more) proper driving 44 20 55 8
bans in inner cities.
figures in percent, top box displayed (4 + 5),
scale “0: completely disagree” to “5: completely agree”
Corporate Communications
Public Continental Mobility Study 2018 8Statements about Car Driving – Germany and USA:
Not much difference in the results within last 5 years
Germany USA
2013 2018 2013 2018
I believe that I am a
63 66 85 83
very good driver.
Question: Please tell me for
each statement to what extent
you agree or disagree.
Driving a car is
67 64 63 62
something I enjoy.
Driving a car is becoming more
stressful when the roads are 67 67 49 53
becoming more congested.
figures in percent, top box displayed (4 + 5),
scale “0: completely disagree” to “5: completely agree”
Corporate Communications
Public Continental Mobility Study 2018 9Statements about Car Driving – China and Japan:
Driving becomes more joyful in China within the past 5 years
China Japan
2013 2018 2013 2018
I believe that I am a
60 69 53 25
very good driver.
Question: Please tell me for
each statement to what extent
you agree or disagree.
Driving a car is
something I enjoy. 48 69 57 43
Driving a car is becoming more
stressful when the roads are 40 40 50 64
becoming more congested.
figures in percent, top box displayed (4 + 5),
scale “0: completely disagree” to “5: completely agree”
Corporate Communications
Public Continental Mobility Study 2018 10Agreement to Statements about Car Driving:
Driver and non-driver with different answers, incl. bans
Germany USA China Japan
Driving a car is 64 61 70 44
something I enjoy. 43 33 30 9
Question: Please tell me for
each statement to what extent
you agree or disagree.
Driving a car is becoming more 66 53 39 65
stressful when the roads are Driver
60 48 47 57
becoming more congested. Non-driver
I think that there will soon 44 21 55 9
be (more) proper driving
bans in inner cities. 42 20 35 6
figures in percent, top box displayed (4 + 5),
scale “0: completely disagree” to “5: completely agree”
Corporate Communications
Public Continental Mobility Study 2018 11Attitude Towards Driver Assistance Systems
and Automated Driving
Corporate Communications
Public Continental Mobility Study 2018 12Attitudes towards Automated Driving:
From drivers' perspective there are a few Pros and Cons
Germany USA China Japan
Automated driving is a Younger
53 50 drivers 89 68
sensible advancement. agree
most.
Question: Within the next five to
Younger
Automated driving will be drivers
ten years there will be cars
a part of everyday life 40 52 75 58 which can drive themselves so
disagree
that the driver can spend some
in 5 to 10 years. most.
of the journey time doing other
things. People can have
Automated driving scares different opinions about
62 77 28 56 automated driving.
me somewhat.
For each statement, please tell
me to what extent you agree or
More men More disagree.
I have waited a long time (24%) than younger
17 27 72 47
for something like this. women drivers do
(9%) agree. agree again.
I don't believe that
57 77 40 52
it will function reliably. figures in percent,
share of “yes, I tend to agree” displayed
Corporate Communications
Public Continental Mobility Study 2018 13Attitudes towards Automated Driving:
Drivers in fear of losing fun
Germany USA China Japan
Automated driving takes
73 62 48 51
the fun out of driving.
Question: Within the next five to
ten years there will be cars
Younger which can drive themselves so
I could do other things if drivers that the driver can spend some
31 agree
48 80 51 of the journey time doing other
the car is driving itself. things. People can have
most.
different opinions about
automated driving.
For each statement, please tell
Automated driving could me to what extent you agree or
55 51 65 51
prevent serious accidents. disagree.
Again more
the younger
Automated driving could take
ones agree.
over the task of driving for
64 54 86 70
me in monotonous or
stressful situations. figures in percent,
share of “yes, I tend to agree” displayed
Corporate Communications
Public Continental Mobility Study 2018 14Attitudes towards Automated Driving:
Americans get more scared – due to some accidents?
Germany USA
2013 2018 2013 2018
Automated driving is a
53 53 41 50
sensible advancement.
Automated driving will be
Question: Within the next five to
a part of everyday life 50 40 40 52 ten years there will be cars
in 5 to 10 years. which can drive themselves so
that the driver can spend some
of the journey time doing other
Automated driving scares
52 62 66 77 things. People can have
me somewhat. different opinions about
automated driving.
For each statement, please tell
I have waited a long time me to what extent you agree or
19 17 23 27 disagree.
for something like this.
I don't believe that
48 57 50 77 figures in percent,
it will function reliably. share of “yes, I tend to agree” displayed
Corporate Communications
Public Continental Mobility Study 2018 15Attitudes towards Automated Driving:
Now even more optimism in China than 5 years ago
China Japan
2013 2018 2013 2018
Automated driving is a
sensible advancement. 79 89 61 68
Automated driving will be
Question: Within the next five to
a part of everyday life 65 75 37 58 ten years there will be cars
in 5 to 10 years. which can drive themselves so
that the driver can spend some
of the journey time doing other
Automated driving scares
52 28 42 56 things. People can have
me somewhat. different opinions about
automated driving.
For each statement, please tell
I have waited a long time me to what extent you agree or
44 72 39 47 disagree.
for something like this.
I don't believe that
74 40 43 52 figures in percent,
it will function reliably. share of “yes, I tend to agree” displayed
Corporate Communications
Public Continental Mobility Study 2018 16Attitudes towards Automated Driving – Germany:
More non-drivers awaiting AD
Germany
driver non-driver
Automated driving is a sensible advancement. 53 61
Automated driving will be a part of
40 42
everyday life in 5 to 10 years.
Automated driving scares me somewhat. 62 55 Question: Within the next five to
ten years there will be cars
Young and which can drive themselves so
I have waited a long time for something like this. 17 old drivers 32 that the driver can spend some
agree of the journey time doing other
57 most. 49 things. People can have
I don't believe that it will function reliably.
different opinions about
automated driving.
Automated driving takes the fun out of driving. 73 55 For each statement, please tell
me to what extent you agree or
disagree.
I could do other things if the car is driving itself. 31 34
Automated driving could prevent serious accidents. 55 49
figures in percent,
Automated driving could take over the task of share of “yes, I tend to agree” displayed
64 53
driving for me in monotonous or stressful situations.
Corporate Communications
Public Continental Mobility Study 2018 17Attitudes towards Automated Driving – USA:
Especially the drivers think that it will function unreliable
USA
driver non-driver
Automated driving is a sensible advancement. 50 Young 57
drivers
Automated driving will be a part of agree most.
52 56
everyday life in 5 to 10 years.
Automated driving scares me somewhat. 77 58 Question: Within the next five to
ten years there will be cars
which can drive themselves so
I have waited a long time for something like this. 27 40 that the driver can spend some
of the journey time doing other
I don't believe that it will function reliably. 77 61 things. People can have
different opinions about
automated driving.
Automated driving takes the fun out of driving. 62 45 For each statement, please tell
me to what extent you agree or
disagree.
I could do other things if the car is driving itself. 48 56
Young
Automated driving could prevent serious accidents. drivers
51 49
agree most.
figures in percent,
Automated driving could take over the task of share of “yes, I tend to agree” displayed
54 55
driving for me in monotonous or stressful situations.
Corporate Communications
Public Continental Mobility Study 2018 18Attitudes towards Automated Driving – China:
Drivers and non-drivers are both answering positive
China
driver non-driver
Automated driving is a sensible advancement. 89 84
Automated driving will be a part of
75 73
everyday life in 5 to 10 years.
Automated driving scares me somewhat. 28 Young 20 Question: Within the next five to
drivers ten years there will be cars
agree most. which can drive themselves so
I have waited a long time for something like this. 72 70 that the driver can spend some
of the journey time doing other
I don't believe that it will function reliably. 40 33 things. People can have
different opinions about
automated driving.
Automated driving takes the fun out of driving. 48 37 For each statement, please tell
me to what extent you agree or
disagree.
I could do other things if the car is driving itself. 80 72
Automated driving could prevent serious accidents. 65 57
figures in percent,
Automated driving could take over the task of share of “yes, I tend to agree” displayed
86 81
driving for me in monotonous or stressful situations.
Corporate Communications
Public Continental Mobility Study 2018 19Attitudes towards Automated Driving – Japan:
Drivers are more fearful of losing the fun
Japan
driver non-driver
Automated driving is a sensible advancement. 68 68
Automated driving will be a part of
58 51
everyday life in 5 to 10 years.
Older
56 drivers 49 Question: Within the next five to
Automated driving scares me somewhat.
agree most. ten years there will be cars
which can drive themselves so
I have waited a long time for something like this. 47 47 that the driver can spend some
of the journey time doing other
I don't believe that it will function reliably. 52 47 things. People can have
different opinions about
automated driving.
Automated driving takes the fun out of driving. 51 32 For each statement, please tell
me to what extent you agree or
disagree.
I could do other things if the car is driving itself. 51 50
Automated driving could prevent serious accidents. 51 48
figures in percent,
Automated driving could take over the task of share of “yes, I tend to agree” displayed
70 62
driving for me in monotonous or stressful situations.
Corporate Communications
Public Continental Mobility Study 2018 20Experiences with Severe Accidents:
Many drivers have been involved at least once
Germany USA China Japan
Rear-end collision 45 45 48 33 Question: Which of the
following situations has ever
happened to you as a driver?
Serious accident, regardless of
13 25 9 7
the question of fault
Accident with personal injury,
regardless of the question of fault or 15 20 9 16
of the severity of the accident
Animal-vehicle crash with notable
20 21 15 8
damages to your vehicle
figures in percent, share of “yes” displayed
Corporate Communications
Public Continental Mobility Study 2018 21Intention to Use Automated Systems in the Future:
Chinese drivers are open-minded for this
Germany USA China Japan
Assistance Systems (ADAS)
Side distance control, for instance
in narrow construction zone 66 61 68 43
areas or in other narrow lanes Question: Today's cars offer
lots of technical equipment
intended to support the driver.
Again more There will be additional technical
Automated Driving Systems of younger assistance systems in the future.
drivers To what extent would you like to
would use it. use the following systems in the
Automated driving in a future?
48 39 67 39
traffic jam on the freeway
Automated parking in a
44 45 72 47
covered parking garage
Younger
drivers
Automated freeway driving 25 37 67 37
would use figures in percent, top box displayed (1 + 2), scale
it most. “1: definitely use that” to “4: definitely not use that”
Corporate Communications
Public Continental Mobility Study 2018 22Intention to Use Automated Systems in the Future:
Drivers in Germany and USA have become more sceptical
Germany USA
Assistance Systems (ADAS) 2013 2018 2013 2018
Side distance control, for instance
in narrow construction zone 69 66 65 61
areas or in other narrow lanes
Question: Today's cars offer
lots of technical equipment
Automated Driving Systems intended to support the driver.
There will be additional technical
assistance systems in the future.
Automated driving in a To what extent would you like to
54 48 49 39 use the following systems in the
traffic jam on the freeway
future?
Automated parking in a
46 44 45 45
covered parking garage
Automated freeway driving 26 25 46 37 figures in percent, top box displayed (1 + 2), scale
“1: definitely use that” to “4: definitely not use that”
Corporate Communications
Public Continental Mobility Study 2018 23Intention to Use Automated Systems in the Future:
Different trends in the answers from China and Japan
China Japan
Assistance Systems (ADAS) 2013 2018 2013 2018
Side distance control, for instance
in narrow construction zone 55 68 65 43
areas or in other narrow lanes
Question: Today's cars offer
lots of technical equipment
Automated Driving Systems intended to support the driver.
There will be additional technical
assistance systems in the future.
Automated driving in a To what extent would you like to
56 67 63 39 use the following systems in the
traffic jam on the freeway
future?
Automated parking in a
55 72 60 47
covered parking garage
Automated freeway driving 51 67 60 37 figures in percent, top box displayed (1 + 2), scale
“1: definitely use that” to “4: definitely not use that”
Corporate Communications
Public Continental Mobility Study 2018 24Traveling Through the City in a “Robot Taxi”:
People in China can imagine this more often than others
Top-Box
Germany 45 22 24 9 67 33 Question: Can you imagine
In Germany and traveling through the city in a
USA younger 'robot taxi'? In other words, in a
ones and people vehicle that travels through the
from large cities streets without a driver?
USA 32 16 31 16 53 47 want it the most. Is this something you would
want?
definitely
China 2 17 50 29 21 79 maybe
prefer not to have it
definitely not
Japan 20 25 39 6 55 45
figures in percent, 2 to 10 % per country “don’t know”
Corporate Communications
Public Continental Mobility Study 2018 25Assessment of Connectivity Applications
Corporate Communications
Public Continental Mobility Study 2018 26Assessment of Connectivity Applications:
More sceptic only to the insurance aspect
› Germany › USA
Black Box Question: The latest vehicles
9 4 15 45 27 3 88 44 30
(collecting data to reconstruct accidents) are connected to the internet
and enable information
exchange between the car and
environment. How do you rate
Service and maintenance, 12 9 22 40 16 3 9 12 46 24 the following examples?
according to basic car data
Germany USA
Improvement of traffic management 10 8 17 35 30 3 10 13 40 25 very desirable
desirable
undesirable
Young
not at all desirable
drivers
Monitoring of the compliance of 18 20 19 25 17 3 21 18 32 19 agree most. superfluous
traffic regulations by car insurance
figures in percent; “prefer not to answer” not displayed
Corporate Communications
Public Continental Mobility Study 2018 27Assessment of Connectivity Applications:
For Chinese drivers all very desirable
› China › Japan
Black Box
1 29 45 43 55 15 47 20 Question: The latest vehicles
(collecting data to reconstruct accidents) are connected to the internet
and enable information
exchange between the car and
environment. How do you rate
Service and maintenance, 1 3 16 48 32 6 5 16 53 14 the following examples?
according to basic car data
China Japan
Improvement of traffic management 1 4 14 43 37 6 6 18 43 20 very desirable
desirable
undesirable
not at all desirable
Monitoring of the compliance of 2 5 15 46 31 8 7 20 44 13 superfluous
traffic regulations by car insurance
figures in percent; “prefer not to answer” not displayed
Corporate Communications
Public Continental Mobility Study 2018 28Assessment of Connectivity Applications:
In Germany nearly the same answers as 4 years ago
› Germany 2014 › Germany 2018
Black Box
11 7 12 42 27 9 4 15 45 27
(collecting data to reconstruct accidents)
Question: The latest vehicles
are connected to the internet
and enable information
Service and maintenance, 14 6 16 40 23 12 9 22 40 16 exchange between the car and
according to basic car data environment. How do you rate
the following examples?
Germany
Improvement of traffic management 9 4 13 42 30 10 8 17 35 30 very desirable
desirable
undesirable
not at all desirable
Monitoring of the compliance of 25 19 19 25 12 18 20 19 25 17 superfluous
traffic regulations by car insurance
figures in percent; “prefer not to answer” not displayed
Corporate Communications
Public Continental Mobility Study 2018 29Assessment of Connectivity Applications:
In the US also nearly the same answers like 2014
› USA 2014 › USA 2018
Black Box
4 10 14 42 25 3 88 44 30
(collecting data to reconstruct accidents)
Question: The latest vehicles
are connected to the internet
and enable information
Service and maintenance, 4 9 14 46 23 3 9 12 46 24 exchange between the car and
according to basic car data environment. How do you rate
the following examples?
USA
Improvement of traffic management 6 12 16 38 21 3 10 13 40 25 very desirable
desirable
undesirable
not at all desirable
Monitoring of the compliance of 7 23 18 31 16 3 21 18 32 19 superfluous
traffic regulations by car insurance
figures in percent; “prefer not to answer” not displayed
Corporate Communications
Public Continental Mobility Study 2018 30Willingness to Transfer Personal Data for Connectivity:
Low consent in Germany
› Germany › USA
Black Box
28 30 42 26 10 64 Question: In order for the
(collecting data to reconstruct accidents) respective services to function
well you must give personal data
to the service provider. Are you
prepared to do this for the
Service and maintenance, 43 19 38 30 8 62 named applications?
according to basic car data
Germany USA
Improvement of traffic management 36 16 48 36 8 56
top box (approval)
low box (no approval)
no interest at all
Monitoring of the compliance of 58 12 30 49 6 45
traffic regulations by car insurance figures in percent, scale “1: certainly approve” to
“4: certainly not approve”
Corporate Communications
Public Continental Mobility Study 2018 31Willingness to Transfer Personal Data for Connectivity:
High approval in China
› China › Japan
Black Box 11 4 85 33 11 56 Question: In order for the
(collecting data to reconstruct accidents) respective services to function
well you must give personal data
to the service provider. Are you
prepared to do this for the
Service and maintenance, 20 6 74 34 13 53 named applications?
according to basic car data
China Japan
Improvement of traffic management 20 6 74 37 13 50
top box (approval)
low box (no approval)
no interest at all
Monitoring of the compliance of 23 6 71 43 12 45
traffic regulations by car insurance figures in percent, scale “1: certainly approve” to
“4: certainly not approve”
Corporate Communications
Public Continental Mobility Study 2018 32Willingness to Transfer Personal Data for Connectivity:
Different consent per country
› Germany › USA › China › Japan
Black Box
(collecting data to 42 64 85 56 Question: In order for the
respective services to function
reconstruct accidents)
well you must give personal data
to the service provider. Are you
prepared to do this for the
Service and maintenance, 38 62 74 54 named applications?
according to basic car data
Improvement of
48 56 74 50
traffic management
Monitoring of the compliance
of traffic regulations by car 30 45 71 46
insurance figures in percent, top box displayed (1 + 2), scale
“1: certainly approve” to “4: certainly not approve”
Corporate Communications
Public Continental Mobility Study 2018 33Suitable Mobility Solutions
Corporate Communications
Public Continental Mobility Study 2018 34Suitable Mobility Solutions from Drivers’ Perspective:
Most vote for public transport with priority
Germany USA China Japan
More
younger
drivers,
Car-pooling with other drivers 40 females, 38 65 33 Question: Thinking about the
without an routes you take during your day
own car. to day life, which of the following
options seems like a suitable
solution for you personally in the
Car sharing which is more Younger future?
ones,
cost-effective with regular 37 without an 33 76 37
use than your own car own car. Especially in Germany,
USA and Japan less
agreement to all
statements in small
Public transport, which always cities and rural areas.
no such
has priority over individual 65 39 question 48
motorized traffic
For 9% in Germany and 25% in figures in percent, top box displayed (1 + 2),
scale “1: definitely a suitable solution” to
USA are all of the three aspects “4: definitely not a suitable solution”
“definitely not a solution”.
Corporate Communications
Public Continental Mobility Study 2018 35Suitable Mobility Solutions – Drivers and Non-Drivers:
Drivers’ point of view is less optimistic, except in China
Germany USA China Japan
12 12 18 4
Car-pooling with other drivers
14 24 8 3
Question: Thinking about the
routes you take during your day
to day life, which of the following
Car sharing which is more options seems like a suitable
14 10 22 5 solution for you personally in the
cost-effective with regular future?
use than your own car 24 36 20 8
Driver
Non-driver
Public transport, which always 30 14 7
no such
has priority over individual question
motorized traffic 46 32 14
figures in percent,
share of “definitely a suitable solution” displayed
Corporate Communications
Public Continental Mobility Study 2018 36Purchase of Cars in all four Countries
and Diesel Crisis in Germany
Corporate Communications
Public Continental Mobility Study 2018 37Purchase of a Car in the Future – Germany:
Drivers of Diesel cars are less sure of buying such again
Germany
Question: Would you buy a
vehicle with the same type of
Gasoline 2 1 11 44 39 17
drive configuration as your
(n=377)
current one in the future?
certainly
probably
Diesel 17 15 36 30 More men
34 than probably not
(n=169) women would
certainly not
prefer Diesel
again. do not plan to buy a car
figures in percent, “don’t know” not displayed
Corporate Communications
Public Continental Mobility Study 2018 38Purchase of a Car in the Future – USA:
More than every second driver certainly will buy same drive
USA
Question: Would you buy a
Gasoline 1 7 37 54 9 vehicle with the same type of
(n=795) drive configuration as your
current one in the future?
certainly
probably
Hybrid 4 4 33 59 8
(n=26) probably not
certainly not
Hybrid drive:
In USA and Japan more drivers in
large cities and with a good own
economic situation use hybrid.
figures in percent, “prefer not to answer” not displayed
Corporate Communications
Public Continental Mobility Study 2018 39Purchase of a Car in the Future – China:
More drivers of hybrid and electric will certainly buy the same
China
Question: Would you buy a
Gasoline 2 13 60 25 15 vehicle with the same type of
(n=643) drive configuration as your
current one in the future?
Hybrid 7 62 31 7 certainly
(n=57) probably
probably not
certainly not
Electric 23 30 46 24
(n=13) Electric drive:
In China (2%) and USA (1%)
the drivers are younger ones,
with good economic situation.
figures in percent, “prefer not to answer” not displayed
Corporate Communications
Public Continental Mobility Study 2018 40Purchase of a Car in the Future – Japan:
Hybrid with most potential?
Japan
Question: Would you buy a
Gasoline 3 26 57 8 35 vehicle with the same type of
(n=388) drive configuration as your
current one in the future?
Diesel 8 26 40 18 42 certainly
(n=13) probably
probably not
certainly not
Hybrid 7 77 10 13
(n=80)
figures in percent, “prefer not to answer” not displayed
Corporate Communications
Public Continental Mobility Study 2018 41Most likely to blame for the Diesel Crisis – Germany:
For only half of the people automobile industry did cause it
Germany
Question: A lot has been
reported in the media recently
Politics about the diesel crisis. Who do
26 you think is most likely to blame
for this diesel crisis?
Automobile industry 50
2
Drivers
6
1 Environmental and conservation
11 organizations
4
Somebody else
Don’t know Several of them
figures in percent
Corporate Communications
Public Continental Mobility Study 2018 42Most likely to blame for the Diesel Crisis – Germany:
Non-drivers and drivers
Germany
Driver Non-driver
23
Question: A lot has been
reported in the media recently
26 about the diesel crisis. Who do
52 43 you think is most likely to blame
for this diesel crisis?
8 automobile industry
politics
1 drivers
6 6 environmental and
conservation organizations
1 somebody else
11 7 13 several of them
3
don’t know
figures in percent
Corporate Communications
Public Continental Mobility Study 2018 43You can also read
