WHAT'S NEW IN KENTUCKY BOURBON - Bourbon Events, Distillers, Expansions Enhance Guests' Experiences
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WHAT’S NEW IN KENTUCKY BOURBON Bourbon Events, Distillers, Expansions Enhance Guests’ Experiences Four Roses unveils new visitor center – Four Roses Distillery in Lawrenceburg opened a new visitor center with a covered patio and cocktail area in December 2021. The nearly 15,000-square foot building blends in with the existing Spanish mission-style buildings the distillery in known for, and includes a gift shop, four tasting rooms, a new bar called “Bar 1888,” and an archive space dedicated to former Four Roses brand ambassador and historian Albert “Al” Young. https://www.wlky.com/article/four-roses-distillery-opens-new-visitor-center-with-covered-patio-cocktail-area/38455477 New boutique hotel planned for Lexington’s Distillery District – A new upscale boutique hotel, The Manchester, started construction in late 2021 at 941 Manchester Street in Lexington’s booming Distillery District. The project has an opening date of spring 2023. The seven-story hotel will feature 125 hotel rooms, four restaurant and bar spaces including a rooftop bar, an event space, a café and a salon. https://www.kentucky.com/news/local/counties/fayette- county/article256459656.html New 1920s-inpsired bourbon bar in Louisville – Neat Bourbon Bar and Bottle Shop is a new bourbon bar with a 1920’s-inspired bourbon tasting experience in Louisville on Bardstown Road. The Highlands area bar highlights historic bourbons while offering vintage spirits to buy, trade and sell. https://www.wlky.com/article/new-bourbon-bar-opens- louisville-highlands/38772116 Four new distilleries added to Kentucky Bourbon Trail Craft Tour® – The Kentucky Bourbon Trail Craft Tour® added four new distilleries in December 2021 – The Bard Distillery in Graham, Castle & Key Distillery in Frankfort, Copper & Kings Distillery in Louisville and Log Still Distillery in New Haven. This brings the total to 23 distilleries across the state included in the Craft Tour. https://www.wdrb.com/news/4-new-distilleries-added-to-kentucky-bourbon- trail/article_564a13ac-52d7-11ec-8856-fb40bb4938e3.html Hermitage Farm unveils new tasting room – Hermitage Farm in Goshen, located just outside of Louisville, has opened its Barn 6 as a new bourbon tasting room for visitors. Visitors can attend tastings, cocktail classes and other special events while enjoying the company of retired thoroughbreds who call the barn home. Visitors can even feed the horses peppermints while sipping on their high-end bourbon flights. There are two tastings available: the Standard featuring mainstream bourbons such as Woodford Reserve, Old Forester and Elijah Craig and the VIP Tasting features select flights of products such as Russell’s Reserve Single Barrel, Barrel Craft Spirits Private Release or Peerless Rye Single Barrel Select. https://www.wlky.com/article/horses-bourbon-tasting-room-hermitage-farm-kentucky/38869296 Wilderness Trail expanding production – Wilderness Trail Distillery in Danville has plans to increase its daily production of bourbon and rye whiskey by adding six new fermenters. Half of the fermenters, 4,000-gallons each, will be installed in the original distillery, while the other three 20,000-gallon fermenters will be housed in a newly constructed ferm-house, with construction to begin in early 2022. https://www.distillerytrail.com/blog/wilderness-trail-distillery-to- expand-bourbon-rye-whiskey-production-capacity-again/ Bourbon-centric hotel project planned for Frankfort – A boutique hotel is planned for the old Simon Warehouse, located at 106 E. Broadway in the state’s capital city of Frankfort. The four-floor building is set to be transformed into a bourbon-centric experience with 49 guest rooms, a restaurant-bar and a tasting room. https://www.state- journal.com/business/broadway-bourbon-themed-hotel-project-gets-arb-approval-2-7-million-state- incentive/article_709cc6f4-3807-11ec-b17e-13202554e2a5.html Page 1
New hotel planned for NuLu – Bunkhouse is launching a new hotel project in the NuLu neighborhood of Louisville, with an expected opening date of May 2023. The new-build project will be located at 726 E. Market Street and will feature 122 rooms spread over six floors, a restaurant, mini market and bar. Rabbit Hole Distillery, a neighbor to the unnamed new hotel, will help develop an art garden to enhance connectivity to the distillery from Market Street. https://rejournals.com/bunkhouse-unveiling-new-hotel-project-for-nulu-neighborhood-of-louisville/ Black-owned bourbon from Lexington now in stores – Fresh Bourbon owners Sean and Tia Edwards announced in October 2021 that their bourbon is now available in 100+ stores, bars and restaurants across Kentucky. The bourbon is currently being made in Paris at Hartfield & Co. Distillery while the black-owned Lexington distillery is being planned and built, with a potential groundbreaking in early 2022. https://www.kentucky.com/lexgoeat/bourbon/article255171127.html Bourbon Capital BBQ Challenge & Distillery Invitational to be held at Dant Crossing – The Kentucky Bourbon Festival® will be presenting the Bourbon Capital BBQ Challenge & Distillery Invitational June 10-11, 2022, and recently announced this inaugural event is to be held at Dant Crossing in Nelson County. The ticketed barbecue event will feature multiple competition formats and family-friendly fun for all ages. https://kybourbontrail.com/bourbon-capital-bbq-challenge- distillery-invitational-announces-dant-crossing-as-inaugural-venue/ Buffalo Trace has accredited arboretum, launches online tool for visitors – Visitors to Buffalo Trace Distillery in Frankfort can now more easily explore the distillery’s natural beauty, as it was recently awarded Level II arboretum accreditation. Fans can learn about the distillery’s diverse collection of plants with a new online tool where users can search plants by family, genus or location on site. The new online database is available here: https://www.buffalotracedistillery.com/our-tours/botanical-gardens-tour.html. In spring 2022, visitors will be able to sign up for a 90-minute tour and tasting to explore the gardens and bourbon. https://www.lanereport.com/149214/2021/11/buffalo- trace-distillery-awarded-level-ii-accredited-arboretum-status/ Lux Row Distillers planning expansion – Lux Row Distillers in Bardstown recently announced a $4 million expansion project that will increase its annual capacity by 75 percent. The expected completion date is late 2022. Once the project is completed, the distillery will be able to operate 24 hours a day and distil more than 50,000 barrels of bourbon per year. The distillery will be fully operational throughout the construction project, and tours will not be affected. https://www.thespiritsbusiness.com/2021/11/lux-row-distillers-plans-4m-expansion/ Castle & Key partners with Kentucky Black Bourbon Guild – Castle & Key Distillery, located between Frankfort and Lexington, has partnered with the Kentucky Black Bourbon Guild (KBBG) on its latest bourbon release, The Untold Story of Kentucky Bourbon, Chapter 1. All proceeds from the sale of the bourbon will support the partnership’s newly launched The Diversity in Kentucky Distilling Scholarship. The distillery plans to release annual ‘chapters’ expressions of the bourbon, with each sharing another aspect of how African Americans have contributed to bourbon. https://americanwhiskeymag.com/2021/11/05/castle-key-the-untold-story/ Diageo, Bulleit Bourbon open first carbon-neutral distillery in North America – Global spirits company Diageo, parent company of Bulleit Bourbon, opened the first carbon-neutral distillery in North America in central Kentucky during fall 2021. The 72,000-square-foot clean energy facility is located in Lebanon. In order to avoid producing carbon emissions, the company will distill its alcohol – primarily Bulleit Bourbon – using electrode boilers powered by 100 percent renewable electricity, including wind and solar. The distillery’s onsite lighting, equipment and electric vehicles will also run on clean energy. https://www.marketwatch.com/story/diageo-will-use-wind-and-solar-to-make-bulleit-bourbon-at-first- carbon-neutral-facility-in-north-america-11632847846 Nearly 10.5 million bourbon barrels aging in Kentucky – Bourbon production is booming in Kentucky! According to the Kentucky Distillers’ Association (KDA), there are now more than two barrels for each Kentuckian. Kentucky distilleries produced a record amount of bourbon in 2020, with nearly 10.5 million barrels now aging in warehouses across the state. https://spectrumnews1.com/ky/louisville/news/2021/10/29/record-bourbon-production-creates-largest-stockpile-ever Horse Soldier Bourbon experience coming to Somerset – In October 2021, Horse Soldier Bourbon broke ground on a $200 million project to build a bourbon experience in Somerset, Pulaski County. The bourbon project will include a distillery, visitor center, activity center, amphitheater, high-end hospitality and overnight accommodations with a lodge, cabins and retail village, a chapel, an outdoor event space, unique dining options and other entertainment spaces. This American bourbon distillery is unique, as it was founded by members of the first U.S. Army Special Forces unit to enter Afghanistan following the infamous 9/11 attacks who later became known as “The Horse Soldiers.” https://www.lanereport.com/148031/2021/10/kentucky-gov-andy-beshear-welcomes-horse-soldier-bourbon/ Page 2
New ‘Kitchen Table’ restaurant at newly renovated Distillery – James B. Beam Distilling Company has a new restaurant, The Kitchen Table, on its newly renovated campus in Clermont. The full-service restaurant features indoor and outdoor dining where guests can enjoy a meal and cocktail while taking in the distillery grounds, part of the Kentucky Bourbon Trail®. The restaurant is inspired by the original Beam family kitchen table, a place of storytelling, whiskey sharing and recipes, and each dish and cocktail will feature locally sourced Kentucky ingredients. Some of the new specialty cocktails offered include a “Jim Beam Highball,” a Basil Hayden-based “Golden Hour” with Aperol Aperitivo liqueur and lillet blanc, and a “Smash” featuring Old Grand-Dad, lemon, mint and sugar. https://www.lanereport.com/148586/2021/10/james-b-beam-distilling-co-opens-new-restaurant-on-the-bourbon-trail/ & https://www.wlky.com/article/inside-jim-beams-new-restaurant-the-kitchen-table/38440595 James B. Beam Distilling Co. transforms visitor experience – The James B. Beam Distilling Co. in Clermont has undergone significant renovations to upgrade visitors’ experiences. New visitor experiences include: The American Outpost, a new visitor and retail center with new white and black farmhouse decor; The Kitchen Table, a 5,000 square foot restaurant and gathering space championing local farmers; and “Beam Made Bourbon,” an immersive consumer tour showing how bourbon is made the “Beam Way”. There’s also the Fred B. Noe Craft Distillery, a new functional production facility offering special distillation process sessions with Freddie Noe, 8th generation Beam Distilling, plus hands-on activities in the blending lab, a tasting bar and state-of-the-art classroom. https://www.lanereport.com/145959/2021/08/jim- beam-opens-fred-b-noe-distillery-in-clermont/ Old Steel House Distillery experience planned for Bardstown – The historic T.W. Samuels Distillery site is set to be transformed into Old Steel House Distillery (formerly Old Samuels Distillery), a tourism, restaurant, and lodging experience just 10 minutes from downtown Bardstown. The project will be completed in phases, with the historic Restoration Tour currently available, and in the future will offer a multi-faceted experience with a retail gift shop, dozens of private cottages available to rent, event space, a restaurant, bar and tasting room. https://www.lanereport.com/129264/2020/08/developer-to-create-old-samuels-distillery-tourism-restaurant-and-lodging- experience-near-bardstown/ & https://oldsteelhouse.com/visit-us/ Maker’s Mark founding family transforms home into exclusive overnight experience – Experience an intimate piece of Kentucky bourbon history like an insider at The Samuels House near Bardstown. The 1820s manor was purchased by eighth-generation whiskey maker Rob Samuels of Maker’s Mark Distillery, who restored the historical home to share his family’s history with bourbon lovers and for select guests to stay in overnight. The house opened to guests in September. There are three suites (sleeps up to eight people total), multiple bathrooms and a variety of sitting areas, including a spacious back porch and patio. The home’s centerpiece is the parlor, featuring a handmade bar displaying 50 bottles of whiskey spanning 150 years of Samuels family distilling. Special one-of-a-kind experiences are available as add-ons to overnight accommodations. https://www.courier-journal.com/story/life/food/spirits/bourbon/2021/08/03/makers-mark- distillery-opening-samuels-house-to-bourbon-tourists/8024348002/ Stitzel-Weller Distillery opens Garden & Gun Club in Louisville – The historic Stitzel-Weller Distillery in Louisville has opened an on-site destination cocktail bar, Garden & Gun Club, inspired by the Garden & Gun Magazine’s hospitality franchise. The club is open to the public now and no membership is required; it is independent of distillery tours. Located on the second floor, this unique food and drink experience features a custom-designed bar, bistro tables, banquette seating and a comfortable lounge area that fits 60 people. https://thewhiskeywash.com/whiskey-styles/bourbon/historic- stitzel-weller-distillery-opens-garden-gun-club/ James E. Pepper Distilling Co. building new warehouse – The Lexington-based James E. Pepper Distilling Co. recently broke ground on a new warehouse in Midway. Following the revival of the historic distillery after a 50-year hiatus, this new 17,800-square-foot warehouse will be the company’s first. Whiskies the company distills at the Lexington facility are currently aging in third-party warehouses. https://www.lanereport.com/145863/2021/08/james-e-pepper-distilling-co- breaks-ground-on-new-warehouse/ Angel’s Envy plans to expand, double guest capacity – Angel’s Envy Distillery in Louisville announced plans for a $8.2 million expansion doubling its annual guest capacity. The expansion will add more than 13,000 square feet to the distillery, increase annual guest capacity by 64,000 visitors and create 20 jobs. Plans include an additional bar space, five new tasting rooms, an event space and full catering kitchen and a designated “Bottle Your Own” experience. Construction is expected to be complete in spring 2022; the craft distillery will remain open throughout construction. https://apnews.com/article/business-lifestyle-travel-d8a72d57f953095b1c9fd855f2b03d3a & https://www.lanereport.com/144179/2021/07/angels-envy-unveils-first-look-at-plans-for-downtown-louisville-expansion/ Page 3
Brown-Forman plans to expand distilleries – Brown-Forman is planning a $95 million expansion at its distillery located near Dixie Highway in the Shively area of Louisville. The expansion will modernize the workspace, double the number of fermenters, add column still capacity and mash cookers, improve the grain handling and byproducts system as well as on- site traffic flow, plus create green space for an Old Forester oak tree nursery. The company is also set to expand Woodford Reserve Distillery in Versailles, doubling its production capacity and adding three copper still pots, constructing a new building to house the boiler plant, adding fermentation tanks, a grain unloading area, a barrel unloading and storage area and an employee conference and training center. Construction is expected to be completed in summer 2022; the distillery will be fully operational throughout. https://www.courier-journal.com/story/news/2021/02/18/brown-forman- double-capacity-shively-distillery-95-m-project/6799108002/ & https://www.brown-forman.com/woodford-reserve-to- expand-versailles-distillery-includes-addition-of-three-copper-pot-stills/ Enjoy Bourbon & Bridles tour at Kentucky Derby Museum – Combine two of Kentucky’s treasures: bourbon and Thoroughbreds, at the Kentucky Derby Museum’s Bourbon and Bridles Experience, currently offered at 2 p.m. on Mondays and Tuesdays. Learn about the intertwined history of bourbon and horse racing while walking through historic Churchill Downs, then learn how to make a mint julep at the Derby Cafe Express at the Museum, an official stop on Louisville’s Urban Bourbon Trail where guests can get their Urban Bourbon Trail passport stamped. Admission to the museum is included with the experience. https://www.derbymuseum.org/plan-a-visit/tours/bourbon-and-bridles-experience Heaven Hill completes visitor expansion, renovations – Heaven Hill Distillery in Bardstown has undergone extensive, multi-million-dollar renovations to add on a whole new two-story wing and bring the visitor center to about 30,000 square feet and three new themed tasting rooms. One room pays homage to Prohibition times and John Fitzgerald, another is more rustic and designed to invoke thoughts of Elijah Craig, and the third is a new retail area meant to have visitors feeling like they’ve been invited into the owner’s home. A new wing features a new restaurant - the Five Brothers Bar and Kitchen, a lounge-type area and a hands-on experience called “You Do Bourbon” where guests will receive product education before getting to select, fill and label their own bourbon to take home with them. For the first six months, Heaven Hill will donate $5 per “You Do Bourbon” bottle to Bernheim Forest as a part of a corporate partnership. https://www.wdrb.com/news/heaven-hill-distillery-prepares-to-open-19-million-immersive-bourbon- experience/article_bc7b511a-c89c-11eb-b3d2-77293cae906a.html Historic Kentucky bourbon brand being revived at Camp Nelson site – The historic bourbon brand E.J. Curley & Co. is being reborn at Camp Nelson in Nicholasville. The brand dates back to the Civil War era and was formerly known as the Kentucky River Distillery at the Kentucky Palisades after prohibition until the 1960s. The new distillery will be located at the same site as the original E.J. Curley & Co. operation, which operated in Jessamine County from the late 1860s. A $5 million investment includes constructing a 22,500-square-foot facility that will offer two Kentucky mash bills. Plans are in motion for an E.J. Curley & Co. Revival Tour in late 2021, with spirits production and the opening of a tasting room expected in 2022. https://www.wtvq.com/2021/06/24/new-jessamine-county-distillery-at-camp-nelson-to-create-52-jobs/ Log Still Distillery planning family-friendly destination – Log Still Distillery, a new bourbon distillery located in Nelson County about 20 minutes south of Bardstown, recently opened its state-of-the-art tasting room, The Homestead Bed & Breakfast and The Poplar Cottage lodging, an outdoor amphitheater and announced a new $24 million investment. This investment is for a second phase of its family-friendly Dant Crossing experience for the 300-acre property to include a 20,000-square-foot event venue for weddings and events called The Legacy, train depot, fishing lake, walking trails and a restaurant and bar. The full-service restaurant, 47 & Poplar, is expected to open in 2022 and is to be led by Chef David Danielson, who previously served as Churchill Downs’ executive chef. https://apnews.com/article/distillery-operation- historic-sites-kentucky-90b1506ae1057f27b8063237f83e3148 & https://www.courier- journal.com/story/life/food/2022/01/20/former-churchill-downs-executive-chef-joins-log-still-distillery-staff/6565016001/ New African American Brough Brothers Distillery in Louisville – Three African American Louisville-born brothers – Victor, Christian and Bryson Yarbrough – have created a new distillery in Louisville. The Brough Brothers Distillery was completed in 2020 on Dixie Highway in the Parkhill Neighborhood, and the 2,200-square-foot building is now open to the public, with tours available by appointment. https://apnews.com/article/lifestyle-business-kentucky- cd05ac870f45b7893e62248acedfe736 New distillery coming to far western Kentucky – In May 2021, Jackson Purchase Distillery announced plans for a new $8.76 million distilling operation in Hickman, located in Fulton County, Kentucky along the Mississippi River. The company will upgrade a long-idled facility and add new land, construct barrel storage and make other upgrades, with the expansion expected to be completed by April 2022. https://www.lanereport.com/142270/2021/05/startup-jackson-purchase-distillery- to-create-30-jobs-in-fulton-county/ Page 4
New Riff Distilling set to expand – The Newport-Kentucky based New Riff Distilling has plans for a $2 million expansion that will increase its whiskey production by 50 percent. It will also add 900-square-feet to its distillery space and three additional fermenters. The expansion will allow the distillery to operate six days a week and produce 12,000 barrels per year. https://thewhiskeywash.com/whiskey-styles/bourbon/kentuckys-new-riff-distilling-announces-whiskey-production- expansion/ Southern bourbon bar and restaurant opens in Germantown neighborhood – North of Bourbon, a new bourbon bar and restaurant, opened in the Germantown area of Louisville on New Year’s Eve 2021. The bar features bourbon barrel booths and be infused with Deep South culture and cuisine plus New Orleans history. https://www.courier- journal.com/story/life/food/2021/07/06/louisville-bars-north-of-bourbon-to-open-germantown-neighborhood/7787114002/ & https://www.wdrb.com/featured-on-instagram/new-germantown-bourbon-bar-and-restaurant-fuses-louisville-new- orleans/article_8e8eeb4a-6833-11ec-9990-73b4bc0a2f8b.html The Grady boutique hotel with cocktail bar opens in Louisville – A new 51-room boutique lodging facility located just steps away from popular Louisville attractions opened in 2021. The Grady Hotel is in a renovated 19th-century history building in the Market District that originally housed a medicinal bourbon apothecary. Wild Swann, the hotel’s cocktail bar, opened in June and offers hand-crafted beverages and small plates. The name pays tribute to previous residents of the building, Swann-Abram Hat Co., an original designer of Kentucky Derby hats, and J.B. Wilder, the owner of the apothecary and bourbon distillery in the building’s basement. https://www.courier- journal.com/story/news/local/2021/05/20/51-room-grady-hotel-opens-in-downtown-louisville/5179756001/ & https://www.courier-journal.com/story/entertainment/dining/restaurant/2021/06/22/cocktail-bar-and-restaurant-wild-swann- opens-downtown-louisville/5303747001/ Whiskey Row entertainment venue planned – The six-story W. L. Weller building on Louisville’s historic Whiskey Row is to be home to an entertainment venue called Number Fifteen, celebrating the history and future of Kentucky, and named after the Commonwealth being the 15th state to join the union. The venue will offer a combination of the state’s best musicians, distillers, brewers and chefs and is set to open in 2023. The building was purchased by The Number Holding Company, LLC and is located at 121 West Main Street in Louisville. https://www.lanereport.com/142529/2021/06/whiskey-row-building-purchased-by-colorado-based-company/ Whiskey Row adding another hotel – The Cambria Hotel Louisville Downtown-Whiskey Row is expected to open in early 2022. Slated to have 128 guest rooms and nearly 2,000 square feet of meeting space, the hotel will also have two full-service restaurants, an indoor heated pool and more. https://www.choicehotels.com/kentucky/louisville/cambria- hotels/ky322 Click HERE for a full list of experiences, tours, classes and events to experience Bourbon in Kentucky. ### Media Contacts: Angela Blank Kentucky Department of Tourism angelag.blank@ky.gov / 502.892.4001 Updated February 2, 2022 Page 5
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