West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...

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West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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                                    Building
                                    the Future

West Midlands
Digital Roadmap
2021

                  West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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Forewords

                                                        Andy Street
                                                        Mayor of the
                                                        West Midlands

            Digital connectivity is going to be vital to our           That is why I am delighted to be introducing this
            economic bounce back. It is the golden thread that         comprehensive refresh of our regional digital
            links all of our industries – Advanced manufacturing,      strategy. The document is forward looking. It aims to
            automotive, life sciences, professional services,          realise the ambitions of our Local Industrial Strategy,
            construction, low carbon, transport, healthcare,           build on the successes of our 5G testbed, and tackle
            public services - all are being transformed by the         decisively the issue of digital exclusion. But we
            power of digital technologies. Ensuring all our citizens   know we cannot do this alone. This refresh aims to
            are equipped to play a full part in, and benefit from      really push the boundaries of collaborative working,
            this transformation is a shared endeavour.                 maximising areas of mutual interest between the
                                                                       public, private and third sectors.
            In my time at John Lewis, I witnessed the power of
            the digital revolution, taking our products online and     I hope that this document makes clear our intent
            allowing us to compete with growing digital commerce       to digitise the West Midlands and embrace the
            companies like Amazon. I know how important it is that     opportunities that lie ahead.
            we innovate to keep up with the needs of our time.

                                                                                                  West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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                                           Cllr Pat Harley                                                                     Kari Lawler
                                           WMCA Culture and Digital                                                            Young Combined Authority
                                           Portfolio Holder and                                                                Digital Lead
                                           Leader of Dudley Council

Over 2020, the importance of digital       This Roadmap sets out an ambitious       As a tech entrepreneur, I have seen        skills and experience. Pre-skilling the
technology has become clear to all         direction of travel for the West         first-hand how pivotal investing in and    regions youth now will be essential to
of us – for work, communicating            Midlands – to become a forward           levelling-up digital capabilities is for   filling current and future digital skills
with family and friends, providing         looking and inclusive digital economy,   our region. Countless opportunities        shortages, and setting our digital
entertainment, and helping us              where data is used to improve            can be created through improvements        economy up for success.
manage our health. Businesses and          our public services and the latest       in connectivity, data usage, and
communities have adapted remarkably,       technology used to reduce our carbon     innovation. A strong focus on digital
showing the trademark innovation that      footprint. If we work together, both     inclusion can then provide everyone
our region is known for.                   pushing past frontiers and fixing our    with equal access.
                                           foundations, the West Midlands can
Yet too many of our communities are        lead the way in this fourth industrial   From my experience speaking to
still left behind by the digital divide,   revolution as we did in the first.       thousands of young people through
forced to share a single laptop between                                             my digital youth initiative, I see a lot
large families or unable to navigate                                                of talent but too little support. So we
digital platforms. And too many of                                                  need to make sure industry support
our businesses are unable to realise                                                is in place for these young people
the benefits of digital, through limited                                            to gain vital careers advice, industry
connectivity or outdated technology.
                                                                                                                                            West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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Summary - 5 Missions
for 2021 - 2026

Securing access for everyone to digital
opportunities, particularly those in poverty

Sharing and using data to
improve people’s lives

Becoming the UK’s
best-connected region

Realising the potential of digital to transform
our economy and build economic resilience

Using digital public services to build
a fairer, greener, healthier region

                                                  West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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CONTEXT

Where are we now?

                    West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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West Midlands
leading UK on
5G Connectivity
                                                          North of Tyne
                                                          0.56%

Combined Authorities: 5G%                                             Tees Valley
                                                                      0.46%
                                         North East
                                            1.05%
                                                                      West Yorkshire
                                                                      4.09%
                             Greater Manchester
                                         5.26%

                                                                      Sheffield City Region
                                                                      3.24%
                            Liverpool City Region
                                           3.49%

                                                                             Cambridgeshire
                                                                             & Peterborough
                                                                             0.17%
                                         West Midlands
                                               10.97%

                                                         West of England
                                                         6.21%
                                                                                    West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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Internationally
Competitive
Digital Industries
High Potential Opportunity (HPO)
                                             Birmingham and Solihull
schemes led by Department for
International Trade to boost FDI
                                             Data Driven Healthcare
                                             & Technologies (2020)

                                          Coventry and Warwickshire

                                   Connected and Autonomous Vehicle
                                      Modelling and Simulation (2020)

                                             Warwickshire ‘Silicon Spa’

                                             Gaming Industry (2018)

                                                                          West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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                                Building Digital                                                                                                                                           Schools
                                                                                                                                                                                                             BT Barefoot -
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                                                                                                                                                                                                                                   We Can’

                                Skills in Partnership
                                                                                                                                                                                                           teacher training      lesson plans
                                                                                                                                                                                                                                  for schools

                                                                                                                                                                                                                                                         PWC                                                      Good
                                                                                                                                                                                             Pre-                                                                        Lloyds Bank                              Things
                                                                                                                                                                                                                                                     Employability                           BT Skills for
                                                                                                                                                                                        qualifications/                                                                 We are digital                          Foundation         Google Garage
                                                                                                                                                                                        digital literacy                         Basic Skills        Hub & Digital                            tomorrow
                                                                                                                                                                                                                                                                         helpline                                 online
                                                       Adult Education Budget                                                                                                                                 Digital &           Courses             Fitness app                                                Centres
                                                                                                                                                                                                            Employability       Colleges and
                                                                                                                                                                                                              Courses
                                                                                                                                                                                                                                 Adult and
                                                                                                                                                                                                           Local Auth. ESP      Community
                                                                                                                                                                                                            Programmes           Learning
                                                       Private Sector                                                                                                                                                            Providers                                IT User Skills
                                                                                                                                                                                            Level 1                                                                     for work (range
                                                                                                                                                                                                                                                                          of providers)
                                                                                                                                                                                                                                                        College-                             Coursera
                                                                                                                                                                                                                                                                                                                                    Skills Toolkit
                                                       Other Partners                                                                                                                                                                                  led Digital
                                                                                                                                                                                                                                                      Entitlement
                                                                                                                                                                                                                                                                                             Workforce
                                                                                                                                                                                                                                                                                             Recovery
                                                                                                                                                                                                                                                                                                                                   (Govt. National
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                                                                                                                                                                                                                                                                                                             West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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Digital Retraining Fund
Round One                                                                                             Round Two
                                                                                                                                         Tech Talent                                      Digital Innov8ors -
                                                                                                                                     Academy - software                                 support and mentoring
                                                                                                                                    and digital for women                                  for low wage and
                                                                                                                                    and underrepresented                                 unemployed people,
                                                                                                                                         individuals                                     focussing on women

                                                       Caudwell Children                                                                                           Brit Asia TV -
                                                                                                           Halesowen College
   Spectra - training                                  - training 60 young                                                                                       supporting low
                                                                                                         - support focussed on
  50 care leavers in AI,                             autistic people in cloud                                                                                  wage ethnic minority
                                                                                                         disadvantaged ethnic
   coding and cyber                                     infrastructure and                                                                                     individuals in digital
                                                                                                            minority women
                                                          cyber security                                                                                           media skills
                               Fircroft College
                                                                                  Dudley College -                                     Ashley Housing
                               - bootcamp and                                                                                                                                             Comp TIA - technical,
                                                                                Training 500 adults                                   Group - supporting
                            digital café focussing                                                                                                                                      soft and career readiness
                                                                                  in manufacturing                                   and upskilling ethnic
                           on ethnice minorities &                                                                                                                                         skills, & mentoring
                                                                                 technology, drone                                   minority individuals
                             people with mental
                                                                                technology and VR
                              health challenges
                                                         Code your Future                                                                                         LEAD - women
                                                       - training 300 adults                             Birmingham University
 Princes Trust - working                                                                                                                                          in technology,
                                                      employed in low paid                                - female learners for
 with 800 younger adults                                                                                                                                        digital procresses,
                                                     employment in coding,                              coding and data analytics
   across technologies                                                                                                                                         design thinking and
                                                      focussing on refugee                                  into employment
                                                                                                                                                                  service design
                                                             community
                                                                                  Open University                                    TDM - Level 3 Training
                              School of Code -                                      - retrain 60                                                                                           Niyo - web/mobile
                                                                                                                                    for digital jobs, women,
                           working with 120 adults                              remployed adults in                                                                                       application for skills
                                                                                                                                        employers digital
                               across region                                      cyber, focussing                                                                                         for black women
                                                                                                                                         transformation
                                                                                    on women
                                                          Netcom - 20
                                                       individuals rapidly
 Generation - retraining
                                                         retrained with
  700 JCP customers
                                                       higher digital skills
    to get into work
                                                        in infrastructure
                                                                                   Image: Code Your Future
                                                            and cyber              participants

                                                                                                                                                                               West Midlands Digital Roadmap
West Midlands Digital Roadmap 2021 - Building the Future - West Midlands Combined ...
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Innovative Uses of
Data and Digital in
Public Services                         West Midlands Police seen as
                                        national leaders in the use of data
                                        analytics, cloud technology, and
                                        digital transformation

                          University Hospitals Birmingham
                      Foundation Trust and the Birmingham
                                and Solihull Mental Health
                           Foundation Trust are both NHS
                                  Global Digital Exemplars

                                        Established the West Midlands
                                        Office for Data Analytics as part
                                        of 2017 Devo Deal

                                                                              West Midlands Digital Roadmap
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Significant Challenges Across the Region                                              Impact of Covid

• Highest number of non-internet            • Large productivity gap –                • Shift to working from home
  users in UK (1/5th), with a further         particularly Digital and Creative         has accelerated pressures on
  1/5th limited users                         sector (-£7,157 GVA per employee          connectivity and changed business
                                              compared to UK average)                   models of public and private sector
• Low broadband connectivity,
  particularly Black Country - full fibre   • Limited cross-regional governance       • School closure highlighted
  coverage under 10% in Sandwell,             to drive shared progress on these         challenges of digital exclusion, with
  Walsall, and Dudley                         challenges, particularly around data      children unable to access learning
                                              sharing, digital inclusion, and basic
• Limited mobile connectivity –               digital infrastructure                  • Acceleration of digitisation across
  approx 10% of geography with no                                                       business presents opportunities
  4G coverage                               • Nationally, 56% of adult internet         for growth, but also challenges for
                                              non-users are disabled, much higher       firms who struggle to ‘catch-up’ and
• Highest proportion of employers             than the proportion of disabled           to growing companies who cannot
  saying they find digital skills difficult   adults in the UK population as a          find necessary digital skills
  to obtain from applicants of any UK         whole (22%)
  region (38%)

• Limited data analytic capacity and
  capability within local government
  and ad-hoc approach to data
  sharing

• Limited equity investment - lowest
  deals per 10,000 SMEs of any
  English region

                                                                                                                                West Midlands Digital Roadmap
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TechUK Recommendations

                                                                                                   1   Work together to strengthen    2 Use digital to accelerate     3 Launch local innovation
TechUK’s December 2020 report on how digital                                                           local digital capital            local growth opportunities      challenges to tackle urgent
technology can support a levelled-up recovery                                                                                                                           problems
                                                                                                       The region’s potential           The West Midlands has
in the West Midlands, based on a ‘Digital                                                              to recover will depend           several sectors that are         COVID-19 has taken a heavy
Dialogue’ with public and private sector leaders,                                                      upon the strength of its         primed for success,              toll on many businesses,
                                                                                                       local digital capital. Local     including advanced               services and communities
made 3 key recommendations:                                                                            stakeholders from across         manufacturing, Industry          across the region. The
                                                                                                       the public and private           4.0, and unique regional         West Midlands Combined
                                                                                                       sectors should work              opportunities like HS2, the      Authority should challenge
                                                                                                       together to develop an           Commonwealth Games,              local innovators from across
                                                                                                       integrated regional plan         and Coventry City of             the public and private
                                                                                                       to strengthen the eight          Culture. Concerted action        sector to come forward with
                                                                                                       component parts of local         should be taken to ensure        new ideas and innovative

   BUILDING
                                                                                                       digital capital.                 that these sectors are at        solutions to some of its most
                                                                                                                                        the forefront of digital         urgent local problems, from
                                                                                                                                        adoption to support and          housing and healthcare to
   THE FUTURE                                                                                                                           accelerate their growth.         supporting high streets and
                                                                                                                                                                         the creative economy.

   WE NEED
    W E S T M I D L A N D S D I G I TA L D I A LO G U E A N D R E G I O N A L R E P O RT 2 0 2 0

                                                                                                                                                                         West Midlands Digital Roadmap
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West Midlands
Digital Roadmap   The 5 Missions for 2021 - 2026

                  Securing access for everyone to digital
                  opportunities, particularly those in poverty

                  Sharing and using data to
                  improve people’s lives

                  Becoming the UK’s
                  best-connected region

                  Realising the potential of digital to transform
                  our economy and build economic resilience

                  Using digital public services to build
                  a fairer, greener, healthier region

                                                             West Midlands Digital Roadmap
14
Strategic Objectives                                                                  Example Linked Outcomes

and Outcomes
                                                                                      Reduction in health inequalities outlined in
                                                                         Healthier
                                                                                      Health of the Region 2020 report
Together these missions help achieve
the overall WMCA regional strategy
of a healthier, happier, better
                                                                                      Vulnerable adults and those with multiple and
connected, more prosperous, greener,
                                                                          Happier     complex needs are provided human-centred
and fairer region.
                                                                                      support to improve their wellbeing
Each Mission has a small number

                                             WMCA Strategic Objectives
of outcomes which align with our
regional strategy. Some linked
                                                                           Better     Highest full fibre broadband access, with
outcomes are mapped below for                                            Connected    particular focus on deprived areas
illustration – the full list are mapped in
the following slides.

                                                                                      Everyone can access digital jobs,
                                                                            More      particularly young people and those at risk
                                                                         Prosperous
                                                                                      of redundancy

                                                                          Greener
                                                                                      Regional carbon reduction of 69% by 2027, as
                                                                                      outlined in the WM2041 net zero strategy

                                                                                      Ensuring everyone has access to an affordable
                                                                           Fairer     device and connection, and feels confident to
                                                                                      access the internet and basic services
                                                                                                                                      West Midlands Digital Roadmap
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Regional Activity

                                          This regional activity builds on work
The items outlined as                     that led by Local Authorities, LEPs,
‘regional activity’ combines              businesses, universities, the third
                                          sector, and others that we’ve engaged
several categories of activity:           with in the development of the
                                          roadmap.
1   Current activity that will carry
    on into 2021-26 and supports
                                          The ‘key actions’ do not cover all
    achievement of outcomes
                                          activity within the region, but instead
                                          set out some ‘lighthouse’ projects
2 Proposed new activity that
                                          and programmes that show how the
  is featured in our Recharging
                                          Roadmap translates into practice.
  the West Midlands investment
  case, Community Recovery
  Roadmap, and/or Spending Review
  Submission

3 Potential new activity that we are
  exploring, and is at an earlier stage

                                                      West Midlands Digital Roadmap
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                Securing access for everyone to digital
                opportunities, particularly those in poverty

Outcome                              Regional Activity                                                                            Key Actions in 2021

Everyone has access                  Work with Local Authorities, the third         Establish the West Midlands as a              Launch the West Midlands Coalition
                                     sector, and community groups to form a         pathfinder region for the Good Things         for Digital Inclusion, and host a regional
to an affordable device              digital inclusion ‘coalition’, reducing the    Foundation ‘Great Digital Catch Up’.          Digital Inclusion Summit in February.
and connection, and                  number of internet ‘non-users’ in the West
                                     Midlands from the highest level nationally     Work with Local Authorities and               Build a granular evidence base of the
feels confident to                   down to the UK average (22% to 15%).           Community Groups to embed resilience          digital exclusion challenges in the region.
access the internet                  The coalition would share best practice        to online disinformation across the region,
                                     on issues like hardware loans and voucher      by boosting multi-platform information        Support BOM in establishing a regional
and basic services.                  schemes, and use our collective voice to       literacy and critical thinking skills.        Centre for Digital Culture and Inclusion.
                                     leverage more investment from the public
                                     and private sector.                            Make use of creative content across all
                                                                                    platforms to attract and engage diverse
                                     Improve digital literacy through Adult and     audiences to digital technologies.
                                     Community Learning offers, delivered
                                     by LAs and funded through the Adult            Ensure that all digital content is
                                     Education Budget.                              accessible and that nobody is left behind
                                                                                    by a move to digital-by-default. This
                                     Work with young people and schools to          includes disabled people who may access
Images                               improve digital literacy and build core        content in a different way that is suitable
                                     skills from an early age through initiatives   for their needs.
Bilston CE Primary School have
been supported by Wolverhampton      like BT Barefoot in primary schools.
City Council
A student at Access to Business
receives an on-loan digital device
                                                                                                                                                  West Midlands Digital Roadmap
17

          Securing access for everyone to digital
          opportunities, particularly those in poverty

Outcome                  Regional Activity

Everyone can             Support collaboration between the              Boost technical education by doubling
                         public, private, and third sector through      the number of digital apprenticeships,
access digital jobs,     the Digital Skills Partnership, and increase   promoting the Apprenticeship Levy in the
particularly young       awareness of available programmes to           digital sector, and supporting curriculum
                         individuals and businesses.                    development.
people and those at
risk of redundancy.      Support young people through enhanced          Develop higher level data analytic skills
                         careers advice and digital skills pilots in    to support both economic growth and
                         schools.                                       public sector analytic capacity, and retain
The supply of digital                                                   and support graduates coming from our
skills meets demand.     Deliver the Digital Retraining Scheme,         region’s universities with these skills.
                         supporting unemployed people and
                         adults facing the risk of redundancy.
                                                                        Key Actions in 2021
                         Use the Adult Education Budget to
                                                                        Expand the digital retraining pilot
                         increase the volume of technical and
                                                                        capacity to support 3000 people pa,
                         advanced digital skills, and also establish
                                                                        rising to 5000 pa the following year.
                         a basic digital offer.
                                                                        Expand digital bootcamps to develop
                         Support growth in higher level and
                                                                        talent, working with employers to identify
                         advanced skills in partnership with
                                                                        skills gaps and focussing initially on
                         HE and FE.
                                                                        coding, cyber, and software development.

                                                                                                                      West Midlands Digital Roadmap
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          Sharing and using data to improve people’s lives

Outcome                  Regional Activity                           Key Actions in 2021

Data is shared           Explore the establishment of the ‘West      Develop proposals for a West Midlands
                         Midlands Datastore’, inspired by the        Datastore, connecting regional datasets
effectively across       London Datastore 3.0, using a distributed   to support economic recovery and
organisations to         storage model and a central registry,       reaching net zero.
                         facilitated through shared standards and
solve key regional       interoperable systems and platforms.
challenges.
                         Focus sharing of data on key areas in
                         Missions 4 & 5:

                         • Economic Recovery – Business level-
                           data and economic analysis

                         • Reaching Net Zero – Transport,
                           energy, & planning data to support
                           WM2041 five year delivery plan

                                                                                                               West Midlands Digital Roadmap
19

          Sharing and using data to improve people’s lives

Outcome                   Regional Activity                               Key Actions in 2021

The West Midlands         Develop and agree a regional set of data        Support the creation of specific teaching
                          ethics and information assurance guidelines,    materials for FE to ensure all students can be
are national leaders on   to support the sharing and use of data by all   taught the basics of data ethics and cyber.
data ethics, open data,   parts of the public sector and relevant parts
                          of the private and third sectors.
and data security.
                          Use the West Midlands Datastore project
                          to realise open data commitments,
                          creating a one-stop shop to access
                          regional datasets and improving
                          transparency and accountability.

                          Leverage the expertise at the University
                          of Wolverhampton’s nationally-leading
                          Cyber Research Institute, and skills
                          projects like the TechTalent Academy’s
                          Hacking Lab in Birmingham, to build
                          regional cyber security capability for the
                          public and private sector.

                                                                                                       West Midlands Digital Roadmap
20

          Sharing and using data to improve people’s lives

Outcome                  Regional Activity

Advanced data            Develop the Office for Data Analytics and   • Supporting Individuals with Multiple
                         the West Midlands Regional Economic           and Complex Needs – using
analytic methods         Development Institute (WM-REDI) as a          improved insights from better
are regularly used       shared regional resource for data and         connected datasets
                         evidence innovation for private, public,
to improve public        and third sectors.                          Collaborate with experts in regional
services and grow our                                                Universities working on advanced data
                         Use data analytics to support the           analytics in manufacturing, healthcare,
economy, particularly    achievement of key strategies in            transportation, cybersecurity, and
in a post-Covid          Missions 4 & 5:                             other areas.
context.                 • Economic Recovery – supporting Local      Build the capability of staff across the
                           Industrial Strategy and Recharging the    public sector, from senior leaders to
                           West Midlands Proposals                   frontline staff, to use data to inform
                                                                     decisions and delivery.
                         • Reaching Net Zero – supporting
                           WM2041 five year delivery plan, and
                           leveraging TfWM Data Insights team        Key Actions in 2021

                         • Tackling Health Inequalities – as         Build the investment case for increased
                           outlined in Regional Health Impact        regional data analytic capacity, as part of
                           of Covid report                           the UK National Data Strategy.

                                                                                                                   West Midlands Digital Roadmap
21

           Becoming the UK’s Best-Connected Region

Outcome                       Regional Activity                                                                          Key Actions in 2021

Best 5G mobile coverage       Reduce the cost and accelerate the time to    • Propose remedies, where appropriate,       Continue to develop connected map &
in UK - with at least         deploy mobile and full fibre networks by at     and lobby for funding                      progress barrier busting to accelerate 5G
                              least 30% across the West Midlands.                                                        rollout and extend regional leadership.
40% population coverage                                                     • Oversee execution and delivery of
by 2025.                      • Further develop the digital                   benefits, using secured funds
                                                                                                                         Deliver first 5G small cell pilots in
                                connectivity map to confirm issues
                                                                            Attract inward investment for further        city centres.
Highest full fibre            • Set up a digital connectivity board and     connectivity innovation focusing on new
broadband access,               team – incl. LAs & carriers                 bearers (e.g. WiFi6, 6G), new business       Seek to secure investment in 5G
                                                                            models, real-world test and trials, start-   connectivity for key employment sites.
with particular focus on      • Establishing a best practice planning
                                                                            up/scale-up innovation building on
deprived areas - with at        framework to remove deployment
                                                                            5prinG, Universities and LEPs.               Establish Regional Digital Infrastructure
                                barriers across the region
least 2 million people with                                                                                              Board to adopt barrier busting approach to
                                                                            Link physical mobility (transport
access to fibre by 2025       • Lead a programme of work with the                                                        full fibre and 4G.
                                                                            system), digital connectivity (telecoms
                                private sector, LAs, DCMS and WMCA
and best fibre access in                                                    system), and spatial proximity (land use
                                to accelerate deployment and mitigate
deprived areas.                                                             system) to ensure accessibility for all
                                planning & other issues
                                                                            our communities.
                              Work as a region to address market
Best 4G mobile coverage                                                     Support adoption of frontier connectivity
                              failures such as full fibre broadband
in UK – with >95% outdoor                                                   technologies (such as 5G) by individuals
                              provision in deprived areas.
                                                                            and businesses through public information,
and >90% indoor coverage.
                              • Identify root causes of market failure      accelerators, and business support.
                              • Assess alternatives within the context
                                of state aid and value

                                                                                                                                         West Midlands Digital Roadmap
22

          Realising the potential of digital to transform
          our economy and build economic resilience

Outcome                                    Regional Activity

All SMEs and micro business adopt          Realising the role of digital in driving the four major   Drive innovation through over 24 specialist schemes
                                           new market opportunities in the Local Industrial          across LEPs, Universities, and other partners
basic digital technologies to boost        Strategy:                                                 that provide digitally focussed business support,
output and productivity.                   • Future of Mobility – particularly connected and
                                                                                                     including Aston University’s Think Beyond Data
                                                                                                     and Coventry University’s Focus Digital (outlined in
                                             autonomous vehicles
                                                                                                     Innovation Ecosystem audit led by the MIT REAP
Firms across the regional economy          • Data Driven Health and Life Sciences                    project).
adopt advanced digital technologies        • Creative Content, Techniques, and Technologies          Ensuring digital is at the heart of HS2, through
(e.g. AI, blockchain, VR/AR, 5G, IoT).       – particularly gaming cluster, eSports and screen       programmes like the HS2 Innovation Accelerator.
                                             sector (supported by Create Central)
                                                                                                     Support the first digital & 5G Commonwealth Games
                                           • Modern Services – particularly role of digital in ‘as   and City of Culture – enabling global audiences to
                                             a Service’ opportunities in professional services       experience these iconic events, and creating links with
                                             industry                                                other regional cultural events like DESIblitz’s Online
                                                                                                     Literature Festival.
                                           Growth Hubs working with regional SMEs to
                                                                                                     Promote our digital economy internationally, working
                                           boost digital technology adoption and promote
                                                                                                     with the West Midlands Growth Company and Midlands
                                           e-commerce, alongside private sector partners
                                                                                                     Engine.
                                           such as Amazon Small Business Accelerator (with
                                           Enterprise Nation), Lloyds Bank Yes Business Can,
                                           Google Garage, Microsoft Store, Digital Boost (BCG
                                           and Founders4Schools), and Be The Business’s
                                           Digital platform.

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23

Realising the potential of digital to transform
our economy and build economic resilience

                                                  Key Actions in 2021

                                                  Partner with Be the Business to support
                                                  the diffusion of digital technologies in
                                                  micro firms and SMEs.

                                                  Seek to secure and rollout a West
                                                  Midlands Made Smarter programme
                                                  to accelerate tech adoption in
                                                  manufacturing.

                                                  Drive 5G adoption and application
                                                  in SMEs through WM5G 5PRING
                                                  Accelerator based in our three cities.

                                                  Make case for the StudioUK innovation
                                                  hub for media production, in partnership
                                                  with the Digital Catapult.

                                                  Partner with the Institute for the Future
                                                  of Work on being a pathfinder region for
                                                  human-centred tech adoption.

                                                                             West Midlands Digital Roadmap
24

          Realising the potential of digital to transform
          our economy and build economic resilience

Outcome                   Regional Activity                               Key Actions in 2021

Tech and digital firms    Develop a regional scale-up offer targeted at   Support the launch of Birmingham Tech’s
                          digital and tech firms, to improve retention    Scale-Up programme across the region.
that are looking to       of high growth firms in the region and
scale up can access       increase equity investment.
support and finance in    Exploring establishment of a regional
the region.               Enterprise Investment Growth Fund to use
                          equity instruments to help tech and digital
                          businesses grow quickly.

                          Support new co-working spaces for tech
                          companies in the region, such as the
                          5G-enabled Enterprise Wharf (led by
                          Innovation Birmingham, opening 2022).

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25

          Using digital public services to build
          a fairer, greener, healthier region

Outcome                   Regional Activity

Regional carbon           Drive carbon reduction and improve           Develop proposals through Circular
                          air quality through a reliable, efficient,   Economy Taskforce to realise potential of
reduction of 69% by       and environmentally friendly mobility        digital to reduce waste through innovation
2027, as outlined in      network. Innovate mobility through           on sharing platforms and ‘Products as a
                          projects such as:                            Service’, working closely with the third
the WM2041 net zero                                                    sector and community groups.
strategy.                 • Regional Transport Coordination
                            Centre - providing realtime view of the    Work with Local Authorities to reduce
                            transport network and disruptions          the carbon footprints of new housing
                                                                       through regional taskforces on Advanced
                          • Midlands Future Mobility programme         Manufacture in Construction and Zero
                                                                       Carbon Homes.
                          • Future Mobility Zone
                                                                       Key Actions in 2021
                          • WM5G developing 5G enabled
                            transport products and services to         Support a cohort of WM2041
                            combat road congestion, reduce             ClimateTech firms in the Birmingham
                            emissions, highlight parking space         Tech Accelerator programme.
                            availability, maintain infrastructure,
                            and improve traveller experience           Deploy sensor networks to support IoT
                                                                       applications in transport.

                                                                       Develop and expand public realm digital
                                                                       twin tool sets to support transport planning.
                                                                                                                       West Midlands Digital Roadmap
26

          Using digital public services to build
          a fairer, greener, healthier region

Outcome                    Regional Activity                               Key Actions in 2021

Reduction in the health    Innovate in the delivery of healthcare,         Expand WM5G pilots focussing on
                           in partnership with the NHS, through            support of care home patients and home
inequalities outlined in   WM5G pilots focussing on remote                 delivery of endoscopy services to tackle
Health of the Region       monitoring and support of care home             bowel cancer.
                           patients, home delivery of endoscopy
2020 report.               services to help tackle bowel cancer, and       Make case for investment in a regional
                           connected ambulances to improve at-             network of 5G-enabled diagnostic
                           scene and in-transit care.                      screening hubs.

                           Support collaboration between the public
                           and private sectors in healthcare innovation,
                           through the Serendip Digital Health
                           Incubator, the Health & Wellbeing Innovation
                           Network (Uni of Warwick and partners), and
                           the Birmingham Health Innovation Campus
                           (Uni of Bham and partners).

                           Leverage the 2 Health Data Research
                           UK Hubs hosted at UHB on Acute Care
                           (PIONEER) and Eye Care (INSIGHT), and
                           the supporting health data infrastructure,
                           to support population health.

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27

          Using digital public services to build
          a fairer, greener, healthier region

Outcome                   Regional Activity                            Key Actions in 2021

Vulnerable adults and     Collaborate across the region to share       Develop and implement a pathfinder
                          best practices on digital public services,   for data sharing in at least one area of
those with multiple       and to increase collective expertise in      Multiple and Complex Needs (Family
and complex needs         user research, human centred design,         Drug and Alcohol Court).
                          and agile delivery.
are provided human-                                                    Expand collaborative partnership to
centred support           Innovate in the delivery of services         develop a virtual network and best
                          to prevent and address multiple and          practice directory, focussing on human-
to improve their          complex needs, in partnership with the       centred design.
wellbeing.                VCSFE, Local Authorities, health and
                          criminal justice agencies to:

                          • Ensure coordinated delivery of
                            appropriate offers and services using
                            digital platforms

                          • Identify and deliver more responsive
                            approaches to those in crisis

                          Collaborate regionally, building on the
                          foundations laid by ADASS, we will
                          develop a comprehensive and robust
                          package for the adult social care sector.

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28
                                                  Outcomes
Bringing it                Securing access
Together
                                                  Everyone has access to an affordable device & connection, feels confident to access the internet & basic services
                           for everyone
                           to digital
                                                  Everyone can access digital jobs, particularly young people and those at risk of redundancy
                           opportunities,
                           particularly those
                           in poverty             The supply of digital skills meets demand

                                                  Data is shared effectively across organisations to solve key regional challenges
                           Sharing and
                           using data
                                                  The West Midlands are national leaders on data ethics, open data, and data security
                           to improve
                           people’s lives
                                                  Advanced data analytic methods are regularly used to grow our economy and improve public services

              5 Missions
                                                  Best 4G coverage in the UK
                           Becoming
                           the UK’s best
                                                  Highest fibre broadband access, with particular focus on deprived areas
                           connected
                           region
                                                  Best 5G coverage in the UK

                           Realising the          All SMEs and micro business adopt basic digital technologies to boost output and productivity
                           potential of digital
                           to transform our
                                                  High growth firms across the regional economy adopt advanced digital technologies
                           economy and
                           build economic
                           resilience             Tech and digital firms that are looking to scale up can access support and finance in the region

                           Using digital          Regional carbon reduction of 69% by 2027, as outlined in the WM2041 net zero strategy
                           public services
                           to build a             Reduction in health inequalities outlined in Health of the Region report
                           fairer, greener,
                           healthier region       Vulnerable adults with multiple and complex needs are provided human-centred support to improve their wellbeing

                                                                                                                                              West Midlands Digital Roadmap
29
                                                         Outcomes                                                         Sample of STOR Indicators
Digital supporting
progress on                       Securing access
                                  for everyone
                                                         Everyone has access to an affordable device & connection,
                                                         feels confident to access the internet & basic services
                                                                                                                          Top 10% Most Deprived Areas, Progress 8 (School Standards)

indicators in the                 to digital
                                  opportunities,
                                                         Everyone can access digital jobs, particularly young people
                                                                                                                          Unemployment Rate, NEETs, Apprenticeship Starts
                                                         and those at risk of redundancy
annual State of                   particularly those
                                  in poverty             The supply of digital skills meets demand                        No Qualifications, NVQ4+ Qualifications, Employment Rate
the Region Report
                                                         Data is shared effectively across organisations to solve key
                                  Sharing and            regional challenges
                                  using data             The West Midlands are national leaders on data ethics,           Top 10% Most Deprived Areas, Total GVA, Male and Female
                                  to improve             open data, and data security                                     Healthy Life Expectancy
                                  people’s lives         Advanced data analytic methods are regularly used to grow
                                                         our economy and improve public services
                     5 Missions
                                                         Best 4G coverage in the UK
                                  Becoming
                                  the UK’s best          Highest fibre broadband access, with particular focus            Output Gap, Enterprise Births, Top 10% Most Deprived Areas,
                                  connected              on deprived areas                                                Total Jobs
                                  region
                                                         Best 5G coverage in the UK

                                  Realising the          All SMEs and micro business adopt basic digital technologies     Five Year Firm Survival Rate, Output Gap, Resident Wages,
                                  potential of digital   to boost output and productivity                                 GVA per Head
                                  to transform our       High growth firms across the regional economy adopt
                                  economy and            advanced digital technologies
                                  build economic                                                                          Total Jobs, Active Enterprises, Enterprise Births, Total GVA
                                                         Tech and digital firms that are looking to scale up can access
                                  resilience             support and finance in the region

                                                         Regional carbon reduction of 69% by 2027, as outlined in the     Renewable Electricity Regeneration, Total Additional
                                  Using digital          WM2041 net zero strategy                                         Affordable Dwellings
                                  public services
                                                         Reduction in health inequalities outlined in Health of the
                                  to build a                                                                              Male and Female Healthy Life Expectancy
                                                         Region report
                                  fairer, greener,
                                  healthier region       Vulnerable adults with multiple and complex needs are
                                                                                                                          Top 10% Most Deprived Areas
                                                         provided human-centred support to improve their wellbeing

                                                                                                                                                       West Midlands Digital Roadmap
30
Building Local Digital Capital

A key recommendation from the 2020       Principles:
TechUK report on the West Midlands was • Ensure that all activity takes place at the right
the need to build local digital capital.    level, and that anything taking place regionally
                                                   adds value by joining dots or filling gaps
One avenue to achieve this will be the          • Balance the coordination of different strands with
establishment of a regional Digital               focussed delivery by teams and organisations that
                                                  have the expertise
Roadmap Steering Group, fostering
collaboration on the 5 missions.                • Work in a way that builds capacity in
                                                  communities and civil society, harnessing the
                                                  power of relationships and community groups

                                                                                                       West Midlands Digital Roadmap
31

Digital Roadmap                                                                               Private Sector
                                                                                                                        OPCC

Stakeholder Map     Digital Skills      Office for Data                                                                and WMP
                                                                       WM5G                        LEP
                    Partnership           Analytics

                                                                                              Growth Hubs                 NHS
                                                                                                                    (Integrated Care
                                                                                               Universities         Systems & STPs)

                  WM Coalition for                                 Regional Digital
                                          TfWM Data                                          Innovation Board
                  Digital Inclusion                              Infrastructure Board
                                         Insights Team                                                             Circular Economy
                   (newly formed)                                   (newly formed)
                                                                                                                       Taskforce
                                                                                                 WMGC

                                                       Third Sector and Community Groups

                                               Local Authorities (core partners across all missions)

                  Securing access for   Sharing and using            Becoming the        Realising the potential   Using digital public
                  everyone to digital    data to improve               UK’s best         of digital to transform    services to build
                    opportunities,        people’s lives           connected region        our economy and          a fairer, greener,
                   particularly those                                                       build economic          healthier region
                      in poverty                                                                resilience

                                                            Digital Roadmap Steering Group

                                                                                                                   West Midlands Digital Roadmap
32

West Midlands Digital Roadmap
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