Welcome to the Girl Scout Cookie Training Program - insert council logo insert date
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Welcome to the Girl Scout
Cookie Training Program
[insert council logo]
[insert date]
program
Who Can Sell Girl Scout Cookies?
All registered
Girl Scouts can sell
cookies if they have
parental permission.
The Five Essential Skills
A Powerful Brand
Dollars
$250,000,000
$200,000,000
$150,000,000
$100,000,000
$50,000,000
$0
Oreo GS PB Nilla Wafer Chewy Chips GS PB Patties GS Caramel Chips Ahoy! GS Thin Oreo Double Oreo
(19.1 oz) Sandwich Ahoy! deLites Mints Stuf (14.3 oz)
* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 7/12/14
When Does the Sale Start?
Preorders & COCOdirect
12/22/14
Initial deliveries 1/12-16/15
Important Dates Troop orders due in Snap December 10, 2014 Girls Take Orders December 22, 2014 Girls Deliver Cookies January 12-16, 2015 Cookie Booths start January 17, 2015 Walk about week January 24, 2015 Super Bowl weekend January 30 – February 1, 2015 Payments due Troops February 2 and March 8, 2015 Recognitions w/o of April 23, 2015
Our Recognition Program
[Insert council-specific clip art images, information and/or final
customized order card here]
What Can We Earn?
Troop proceeds with recognitions:
.32-.48 /pkg
Depending on PGA for Troop
Troop proceeds – patches only
.37-.53 /pkg
Depending on PGA for Troopmarketing
How Do We Sell Cookies?
Order Taking
Online
COCOdirect Marketing
COCOmobile Direct Sales
Booth SalesCookie Materials
• Engage and inform girls and their
families
• Make sale as easy as possible to
support
• Provide multiple formats for busy
volunteers!Cookie Order Card
• Multi-purpose, customized
order card for our council
• Features our council’s
recognition program
• Includes information about
COCOmobile, the new
mobile app for girls and
COCO online upgrades tooCookie Order Card
Mini Cookie Order Card
For the 14-15 Season, a mini order
card will be available digitally
for on demand print
Ways to use it:
• Follow up orders after Initial
Orders are turned in
• As a small order card that older
girls can store in their purse or
backpack
• A card for parents to take to
work with a note from their girl
• A piece to leave at locations to
collect orders i.e. school office2 NEW Girl Participation Programs
1 - The Digital Cookie Program 2 - Every Cookie Counts
Allows girls to experience the Encourages cookie sale
cookie sale in 100% digital participation on all levels by
environment. Girls will reach allowing smaller cookie orders
customers using this program as well as entire sales that
through ABC’s COCOdirect. feature only one cookie
variety (Thin-Mint sale!).2 NEW Girl Participation Programs
Both programs will:
• Get more girls involved
• Give all girls the opportunity
to participate in the cookie
sale
• Make the cookie sale simple
and funVolunteer Toolkit
Volunteer Toolkit for the 2014-15
Cookie Sales Goes Digital
• Active links to pdf flyers for
on-demand printing
• Training information
• Goal Setting information
• Booth sales tips
• Social Media tips
• Cookie Information
• Technology ToolBooth Identifier Poster
Social Media
View videos on ABC’s
YouTube channel:
• Training Videos
• COCO
• COCOmobile
• COCOdirect
• Snap
• Girl created Videos
• What’s Your Favorite
Cookie Videos & more!Social Media
• Like Us!
• ABC Bakers volunteer
focused Facebook page
• Share sales success stories
with other volunteers
across the countryFlickr Art Gallery
Download exciting
images in various sizes
from our online art
galleryBoost your sales Cookie Time marketing tools to help drive sales!
technology
Online “Cookie Command” center for girls • Goal Setting • Sale Planning • Consumer Marketing • Community/Sharing
Goal Setting • View recognitions and set package goal • Track progress • Set reach goals • Monitor performance within troop • Cheer on troop teammates
Sale Planning • Develop an activity plan • Track progress against plan • Earn and display 5 Essential Skills activity bling
Consumer Marketing • Ability to import contacts • Automatic Thank You card generation • Send e-cards to friends and families • Collect orders online • Maintain contact database for use next year
Community • Share achievements with troop • Cheer on troop teammates • Volunteers can share news and tips with girls and families
Mobile Cookie App for Girls
• Set and track goals
• Take and manage cookie orders
• See a summary of orders and item totals
• View nutritional information with product
imagesMobile Cookie App for Girls
• Track order payment and delivery status
• Email confirmations automatically sent to
customers
• View recognitions, identify level achieved,
track sales needed
• Automatically sync with online COCO
information• NEW for the 14-15 Season, COCOdirect • With COCOdirect consumers can have cookies shipped directly and pay via credit card. • For sales made through COCOdirect, there’s NO money collection and NO girl delivery!
Girls can sell using COCOdirect in 2 ways: 1- Using COCOmobile - ABC’s proprietary girl ordering app 2- Using COCO Online Marketing - Girls can send an eCard to friends and family that includes a secure link to COCOdirect.
The COCOdirect Girl Experience via COCOmobile
The COCOdirect Girl Experience via COCO 1- Register for COCO via
abcsmartcookies.com to get username and
password
2- Login to COCO using username and
password
3- Select Online Marketing
4- Click on Send an E-Card
5- Choose the COCOdirect E-Card
6- Choose the contact name(s)
7- Add a message
8- Preview the card
9- Hit send
10- Friends & family receive an email with a
link to COCOdirect, allowing them to place
an order and pay with a credit cardPoint to Remember: For girls to receive credit for all cookie orders sold through COCOdirect, their usernames must match IDENTICALLY in COCO and Snap. Troop Leaders should confirm the accuracy of each girls’ name.
Online Family Engagement
Ways to
Program
Support
Benefits/
Your
5 Key Skills
Girl Scout
“Ask Me
Family About My
Activities Girl Scout”
ToolsDigital Resources for easy access
• Family Involvement Materials
• Sample Session Plans by Grade
Level
• Troop Goal Setting App
• Tips and Tools for VolunteersNEW and improved smart Cookie U site will be available for the 14-15 season This is one central location for volunteers and families to go to for cookie program information, marketing tools, clip art and media Intuitive quiz functionality to train and take quizzes on materials
Snap Enhancements
• Edit/Delete functions – Restoring the ability to
edit and delete cookie orders and financial
transactions at each user level, according to
Snap’s hierarchy of user levels.
• COCOdirect – Modifying Snap to support
importing COCOdirect orders and financials from
the consumer facing website. This will allow
Councils to import girl orders and financials into
Snap, which will also create the necessary
transfer orders and COCOdirect financial
transactions in Snap for all COCOdirect activity.
Refer to our COCOdirect training materials and webinars for more
details or speak with your Sales and Marketing Consultant to
walk through the new process.Mobile App for Cupboard Managers
• Assists volunteers registered in Snap in
managing planned orders and inventory
• Secure log in
• Sort orders by troop
• Create and edit planned order information
• Confirm pick-up of planned orders
• Automatically transfer inventory to a troopCookie finder – booth locator
cookies
America’s Best Cookies
THANKS-A-LOT™ CRANBERRY CITRUS CRISPS SHORTBREAD
Shortbread cookies dipped in rich fudge and topped with Crispy cookie, made with whole grain, full of tangy Traditional shortbread cookies.
an embossed thank you message in one of 5 languages. cranberry bits and zesty citrus flavors.
LEMONADES™ THIN MINTS PEANUT BUTTER PATTIES®
Savory slices of shortbread with a refreshingly Crispy chocolate wafers dipped in a mint chocolaty Crispy vanilla cookies layered with peanut butter
tangy lemon flavored icing. coating. and covered with a chocolaty coating.
CARAMEL DELITES® PEANUT BUTTER SANDWICH TRIOS
Vanilla cookies topped with caramel, sprinkled with Crisp and crunchy oatmeal cookies with creamy Chocolate chips nestled in an gluten free peanut
toasted coconut, and laced with chocolaty stripes. peanut butter filling. butter oatmeal cookie.Trios Gluten Free Cookie Pilot!
For the 2014-15 season, ABC is offering
a new gluten free cookie made with
real peanut butter, delicious chocolate
chips, and certified whole grain, gluten
free oats. What a treat! This cookie
allows celiac disease sufferers and
those trying to avoid gluten to support
the efforts of Girl Scouts as they enjoy a
product created just for themTrios Gluten Free Cookie! A few facts about Trios: • Made with real peanut butter, real chocolate chips, and certified gluten free whole grain oats • No artificial flavors, no artificial colors, no high-fructose corn syrup, no palm oil and no hydrogenated oils • Available in a 5-ounce re-sealable foil pouch with 12 pouches per case • Recommend for selling as part of booth sales and direct sales • Certified Gluten Free • According to Nielsen research, peanut butter cookie sales are up 144% in dollars compared to a year ago.*
Trios Gluten Free Cookie! Support Materials: • Online sales support materials for volunteers, girls and consumers • Downloadable booth sale support materials • New cookie information incorporated into The 5 Essential Skills selling activities for girls • New cookie FAQs on abcsmartcookies.com • Gluten free market information on abcsmartcookies.com • Councils participating in the pilot will be featured on abcsmartcookies.com.
Sustainability Focus
Earth Friendly Packaging
• All of ABC’s Baker’s Choice items are outside of the
box!
• In 2010, ABC took our Thanks-A-Lot® Girl Scout
Cookie “out-of-the-box.” This single change
allowed us to save 150 tons of paperboard from
going into America’s waste stream. Plus, we were
able to ship more cookies on a single truck, saving
an estimated 2,600 gallons of diesel fuel per year.
• We now have Lemonades™ and Cranberry Citrus
Crisps “out-of-the-box” as well.Thanks A Lots® 10th Anniversary The year of 2015 will commemorate the 10th Anniversary of the Thanks A Lots® cookie! ABC will provide marketing support to help support this anniversary during the 2014-15 Cookie Sale • Logo and Tagline graphics • Pins/Sliders for Facebook • Easy to download booth stickers • Photo contest Stay tuned for more details!
Sustainability Focus
• Official member of the Roundtable on
Sustainable Palm Oil (RSPO)
• Palm oil sourced exclusively from
members of the RSPO to encourage
sustainable farming practices
• ABC also is purchasing Green Palm
certificates to cover 100% of our
projected palm oil requirements for each
Girl Scout Cookie seasonAverage Sales Mix By Cookie
5% CD
10% 19%
PBP
7% SB
TM
16% PBS
10%
TAL
LEM
8%
25% CCCTraining Highlights
Dates
Safety Skill
Building
Online
Cookies
Resources
How to Get
Goals
Help
HAVE FUN!Internet Rumors
Girl Scouts of Southern Alabama does not take a
position on reproductive issues such as Planned
Parenthood, abortion, or birth control. These
topics are not part of the Girl Scout program or our
materials. We believe these matters are best
discussed by girls with their families.Council Specific Stuff
• Recognitions
Operation Cookie Drop
Program Credits
• Family Guide
• Troop EnvelopeTHANKS FROM ALL OF US!
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