Welcome to Bayleys - AN ORIENTATION PACK FOR PEOPLE NEW TO BAYLEYS UNDERSTANDING BAYLEYS HISTORY THE 'BAYLEYS WAY' AND VALUES OVERVIEW OF BAYLEYS ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Welcome to Bayleys AN ORIENTATION PACK FOR PEOPLE NEW TO BAYLEYS UNDERSTANDING BAYLEYS HISTORY THE ‘BAYLEYS WAY’ AND VALUES OVERVIEW OF BAYLEYS REALTY GROUP KEY CONTACTS SERVICES AND RESOURCES
Contents
Welcome 02
History of Bayleys 03
• Evolution of Bayleys
• Family involvement
Overview of Bayleys 04 - 07
• Company profile
• Full service real estate company
• Office network
• Language of Bayleys
The ‘Bayleys Way’ 08 - 11
• Business focus
• Vision
• Mission statement
• Key characteristics of the ‘Bayleys Way’
• Board of directors
Bayleys Realty Group (BRG) 12 - 30
• The role of BRG
• Organisation chart
• The services offered by BRG
- marketing
- public relations
- research
- auctions
- information systems
- property college
- recruitment
- business support
- events
BCentral 30
Bayleys’ website 31
Bayleys’ alliances and
community support 32 - 34
• Cushman & Wakefield
• Christie’s Great Estates
• Guide Dog Services
1
Welcome to Bayleys
Welcome to the team.
Bayleys prides itself on having the best
people in the industry with the energy,
enthusiasm and skills, to maximise the
value of our clients’ real estate assets. The
material in this pack is designed to assist
your smooth transition into the Bayleys
organisation, and to give you an insight
into the culture and philosophy behind
the Bayleys brand, as well as a global
perspective of the services available.
While the information here is generic to the
Bayleys organisation around the country,
your manager will be able to familiarise you
with specific procedures for your office -
enabling you to quickly integrate yourself
as a member of the team.
2
From small beginnings
B ayleys has come a long way since it
began operations in 1973 with a staff
of just three – the late Graham and Pam
Bayley and their son John – operating
out of the family residence in Pakuranga
in Auckland. A career change in the mid
1960s, when Graham decided on a switch
into real estate after more than 20 years of
farming, proved to be a fortuitous one for
the Bayley family. Graham and Pam Bayley John Bayley David Bayley
From generation to generation
Following a period working for a Hamilton
real estate agency where Graham was
joined by John (then in his early 20s). Father
and son decided to establish their own
agency focused on the rapidly growing
South Auckland market.
In those days, Graham and John were the
company’s sole salespeople, and Pam
Dinah Macky Chris Bayley Tony Bayley
was financial controller, receptionist, and
administration manager. Almost 40 years
on, all of Graham and Pam’s children now
work for the business.
John Bayley is chairman of the board
and offers support around the country
for the franchises.
David Bayley joined the company in the
mid 1970s and is principal shareholder with
John, along with overseeing the Auckland Mike Bayley Kirsty Stevenson Mark Macky
commercial and industrial (C&I) business as
executive director of BRE Auckland. Dinah
Macky (nee Bayley) and children Mark
Macky and Kirsty Stevenson are owners
of six Bayleys offices North of Auckland
through to Northland. Chris Bayley is
the national director of commercial and
industrial operations, based at the
Manukau office. Tony Bayley is the Bayleys
Real Estate company licensee and
compliance manager. Ben Bayley Nick Bayley Matt Bayley
Seven grandchildren currently work for the
company. Mike Bayley is managing director
of Bayley Corporation. Ben Bayley and
Nick Bayley are commercial and industrial
Bayleys has come a long way
sales people based at the company’s
Manukau branch. Matt Bayley is project
since it began operations in
and development assistant with Bayley
Corporation Ltd.
1973 with a staff of just three
3
Company profile
B ayleys has grown to be much more
than just a family business. Now New
Zealand’s largest property service company,
property under administration.
In the 2012/13 financial year, Bayleys
Consequently, Direct Capital managing
director Ross George acquired a seat on
the board of Bayley Corporation. Direct
negotiated 7585 property transactions with
with a staff of more than 1,200 and 67 Capital invests in private companies to
a total gross value of $5.448b across all
offices throughout New Zealand and Fiji, provide the capital to grow, and continue
market sectors.
Bayleys has evolved from a company creating value.
focused primarily on commercial and
Direct Capital’s investment will be used
industrial property, to a full service property Bayleys is also one of
exclusively for expansion initiatives across
company across all disciplines. New Zealand’s leading property those companies coming under the Bayley
In addition to being New Zealand’s largest managers with approximately Corporation umbrella – most notably
and most successful commercial and NZ$1.2 billion worth of property Bayleys Realty Group, Bayleys Property
industrial real estate agency, there is no under administration Management, Bayleys Valuations and
denying Bayleys’ presence as a strong Advisory, and Bayleys Real Estate
niche market performer in residential, agency operations.
Bayleys has invested substantially in
apartment, project marketing, country,
growing and supporting a national So, while we remain a very proud
waterfront and tourism related property and
network of offices with a wide range New Zealand company, we also recognise
business sales.
of corporate resources. These include that property is a global business and have
The country division comprises more IT, internet and customer database worked hard to maximise the opportunities
than 101 agents from offices around specialists, a substantial research division, this brings.
New Zealand, and is focussed on delivering a comprehensive staff training programme
optimal service results for the rural market, run through the Bayleys Property College,
including Lifestyle properties, commercial New Zealand’s largest real estate marketing
farms, horticulture and viticulture blocks, division, media and public relations
as well as specialty rural properties. specialists and top auctioneers.
Bayleys is also one of New Zealand’s One of Bayleys’ key points of difference
leading property managers – with is the outstanding marketing publications
approximately NZ$1.2 billion worth of which provide vendors with cost effective
and targeted promotion of their properties
both nationally and internationally.
One of Bayleys’ key points Internationally, Bayleys is a member of the
of difference is outstanding Cushman & Wakefield and Christie’s Great
marketing publications Estates global property alliances.
which provide vendors In 2010, private New Zealand investment
with cost effective company Direct Capital bought a 32
promotional opportunities percent stake in Bayley Corporation.
4
A full service real estate company
B ayleys is New Zealand’s largest
full-service real estate company –
marketing a comprehensive selection
Country
Bayleys’ country division provides a high
Property Services (BPS)
BPS offers a full portfolio of professional
level of professionalism and marketing services including asset and facilities
of residential, country, commercial and expertise to owners of rural property - management, valuation consultancy, and
industrial properties from around New ranging from large stations through to corporate services.
Zealand, Fiji and other Pacific Islands. No lifestyle blocks and lodges, and including
other real estate company is able to match Property management
pastoral, horticultural and viticulture. Over
our breadth of coverage across all market the years, Bayleys has built up an extensive Bayleys property management division
sectors throughout New Zealand. database of prospective purchasers both delivers complete commercial property and
within New Zealand and overseas for all facilities management service based around
Commercial, Industrial and Retail
categories of the country market. a professionally qualified team dedicated to
The sale and lease of commercial, building the value of clients’ returns through
industrial and retail property is at the very Tourism an enthusiastic and pro-active approach.
core of Bayleys’ operations. With some Bayleys’ national tourism team caters for
179 agents working out of 35 commercial Valuation consultancy (BVL)
the special needs of both vendors and
and industrial offices, our success in the purchasers of tourism related properties The valuations group provides timely,
sale of all types of commercial property – and businesses. Bayleys’ tourism team independent and authoritative valuations
from small unit titles through to high-rise handles all types of tourism related and consultancy – services across all
office towers – is unmatched in the transactions - including freehold going sectors of the market, including current
New Zealand property industry. concerns (property and business), business valuations and advice for individual
only or property only (where there is a assets, taxation, balance sheets, rental
Waterfront
leaseback in place). Bayleys is able to assessments and reviews, plus arbitration.
Bayleys is recognised as specialist
advise owners on the best marketing Corporate services
marketers of waterfront properties. A
strategy for each of these different
dedicated waterfront division operates Bayleys Corporate Services draws on the
segments of the market.
to cater for the needs of vendors and skills and experience of the whole Bayleys’
purchasers as well as delivering the Business and country Sales organisation to provide a range of property
specialised marketing initiatives these The business broking team at Bayleys solutions for corporate clients. These
highly sought after properties deserve. can add tremendous value to the sale include lease and portfolio administration,
Bayleys’ success in marketing high quality of any business. Bayleys’ business consultancy, and transaction management.
waterfront properties, which are often broking specialists can identify the right Investment Property Titles
located in remote areas, is based on a buyers who understand the value of each Limited (IPT)
combination of market knowledge and different business. The experienced and
experience, and isexemplified by Bayleys’ Investment Property Titles Limited offers a
knowledgeable team - along with Bayleys’
flagship publication – the annual simple, proven entry to quality investment
unique and innovative approach to selling
Waterfront portfolio. property with an emphasis on quality
and marketing businesses – ensures our
buildings in sought after commercial and
Residential clients’ business assets achieve maximum
industrial locations, with long term leases to
value regardless of the type or industry.
Bayleys excels in marketing residential renowned tenants. Through a proportionate
property and has a successful and well Projects ownership scheme, investors can buy
established team servicing vendors and Bayleys’ projects team was created a freehold title interest in the land and
purchasers throughout New Zealand. in response to the increasing number buildings of a prime investment property
Bayleys’ residential clients benefit from of properties being developed into and not only receive monthly cash returns,
a personalised, professional service that lifestyle accommodation - including but also benefit from capital growth in the
recognises each client’s unique needs. apartments, serviced and managed medium to long term. The mix of property,
holiday accommodation, holiday resorts tenants and locations provides investors
and lifestyle estates. Bayleys’ specialist with the opportunity to invest in one or
approach adds value for clients from the more syndicates - thereby diversifying their
concept and planning stage, when it can investment portfolio and spreading any
advise on critical issues affecting marketing associated risk.
such as design and price, through to the
entire marketing and sales programme.
5
Bayleys network
Bayleys Realty Group Head office 0800 BAYLEYS (09) 375 6868
Kerikeri (09) 407 9221
Paihia (09) 402 8398
Whangarei (09) 470 0960
Paihia Bream Bay (09) 470 0960
Kerikeri Dargarville (09) 470 0960
Whangarei/Bream Bay Mangawhai (09) 431 5415
Warkworth (09) 425 7640
Dargaville Warkworth/Omaha/ Omaha (09) 425 7640
Mangawhai Mahurangi East Mahurangi East (09) 425 7640
Orewa (09) 426 5911
Orewa/Whangaparaoa Whangaparaoa (09) 428 0600
Whitianga/Kauotunu
Auckland Albany (09) 414 0950
Auckland Central (09) 309 6020
Cambridge Howick (09) 535 5480
Hamilton Tauranga Mairangi Bay (09) 477 0200
Matamata Manukau C&I (09) 273 6666
Mt Maunganui
Rotorua Mt Eden (09) 631 1888
Taupo Remuera (09) 520 8888
Gisborne North West (09) 417 0017
Turangi Counties (09) 298 2525
New Plymouth Ruapehu St Heliers (09) 575 0760
Napier North Shore C&I (09) 489 0999
Wanganui Havelock North Takapuna (09) 489 0991
Feilding Devonport (09) 489 1999
Pahiatua
Foxton Palmerston North Masterton
Titirangi
Waiheke Island
(09) 817 0101
(09) 372 0005
Motueka Mt Albert (09) 846 9184
Greytown Sandringham (09) 815 3790
Nelson Pt Chevalier (09) 846 2105
Wellington Whitianga (07) 866 0098
Kauotunu (07) 866 0098
Marlborough Cambridge (07) 823 1540
Kaikoura Hamilton (07) 834 3232
Hanmer Springs Matamata (07) 888 8485
Tauranga (07) 578 2118
Rangiora Devonport (09) 489 1999
Christchurch Mt Maunganui (07) 572 1580
Rotorua (07) 349 3210
Ashburton Taupo (07) 376 0099
Gisborne (06) 868 5188
Timaru Turangi (07) 386 0030
Wanaka Ruapehu (06) 385 0170
New Plymouth (06) 759 0415
Queenstown Napier (06) 834 4080
Havelock North (06) 872 9300
Dunedin Wanganui (06) 348 0573
Feilding (06) 323 0333
Palmerston North (06) 357 4989
Foxton (06) 363 7653
Invercargill
Fiji Islands Pahiatua
Masterton
(06) 376 7484
(06) 377 0622
Greytown (06) 304 8223
Wellington
- Commercial & Industrial (04) 499 6022
- Residential (04) 499 6044
Motueka (03) 528 5242
Nelson (03) 546 9455
Marlborough (03) 578 7700
Nadi Kaikoura (03) 319 7049
Suva Hanmer Springs (03) 315 7717
Rangiora (03) 311 8020
Christchurch (03) 375 4700
Ashburton (03) 307 7377
Timaru (03) 683 9330
Wanaka (03) 443 5330
Queenstown (03) 450 0200
Dunedin (03) 477 3370
Invercargill (03) 218 7917
Fiji
Nadi +67 9 675 0420
Suva +67 9 330 2268
6
The language of Bayleys
Like most companies, Bayleys – and the industry in which
it operates – has its own language derived from the many
abbreviations and acronyms that have developed over time,
and are now used extensively in all parts of the business.
The following is a list of commonly used jargon to help you
communicate more effectively with your colleagues during
your first weeks on the job.
A D Q
B DB - David Bayley R
Place to B – Bayleys’ annual national E realNZ - real estate specific
conference Ecampus – Bayleys’ online Property software used throughout the Bayleys
B Inspired – an annual skills-improvement College training programme franchise network
and motivational day for office F REINZ - Real Estate Institute of
administration personnel FAC - Franchise Advisory Council New Zealand
BCentral - the Bayleys intranet FAQ - frequently asked questions Res’ - residential
BFlash - weekly electronic staff newsletter G REAA - Real Estate Agents Act
BConnected - annual staff newsletter GDS - Guide Dog Services RPNZ - company which provides real
BCL - Bayley Corporation Ltd - the H estate information and services to
parent company High achievers – a group of salespeople salespeople and valuers
BPC - Bayleys Property College who achieve certain commission targets S
BPS - Bayleys Property Services I Settled deals - unconditional, or
BRG - Bayleys Realty Group - the team Intranet - internal electronic information completed sales
that delivers services and products to the system Signed dDeals - offer accepted but
franchise network J still conditional
BRE - Bayleys Real Estate - the Auckland, JB - John Bayley Submission - marketing proposal
Northland and Wellington residential K presented to prospective vendor(s)
franchise L T
BTG - IT support provider to Bayleys LIM – Land Information Memorandum Top achievers - the top 20 salespeople
Realty Group (helpdesk, infrastructure) M who exceed a target sales commission
BVL – Bayleys Valuations Limited Maritime Square - Bayleys Realty Group TP - Total Property - national commercial
C head office and Central Auckland and industrial marketing portfolio
Campaign - fixed duration marketing franchise U
programme MD - managing director V
CampaignTRACK - internal marketing MREINZ - Member of the Real Estate Vendor - the person (client) selling
production system Institute of New Zealand the property
CB - Chris Bayley N VMI - vendor marketing investment – the
C&I - commercial and industrial O financial contribution a vendor makes
C&W - Cushman & Wakefield P towards the marketing of their property
Caravan - sales agents’ familiarising tour PIM – property information memorandum (also known as VC - vendor contribution)
of stock in territory Poolie - David Poole W
Clients - our sellers and buyers Portfolio - magazine Waterfront - national portfolio of
CFO - chief finance officer PR - public relations waterfront properties
Country - national portfolio of country and Purchaser - the person buying the X
lifestyle properties property Y
Customers - property sellers Z
7
The Bayleys’ evolution
F or more than 40 years, the Bayley family,
driven by a determination to be the
best, has applied the same set of rigorous
business principles to all areas of Bayleys’
operations. As John Bayley says;
“Never be satisfied with where you are.
Constantly search for improvements, which
will enable a high standard of client service
to be maintained in a competitive market.”
“Always look to innovate.
Do things differently and better,
so more value can be added to
clients’ real estate assets. Don’t
join someone else’s queue –
start your own.”
John Bayley
As a result of continually reviewing and
reshaping the business, Bayleys has been at
the forefront of change and innovation in the
New Zealand property industry.
Our clients expect excellent service and
performance. Our business focus is to:
• Develop strong relationships with customers
• Add value to their real estate assets
Bayleys’ people exist to serve the best
interest of their customers by maximising the
value of their real estate assets.
An active and innovative approach to
marketing property is an important part of
the Bayleys approach.
Bayleys is governed by a board of directors
whose primary function is to act on behalf of
the shareholders.
On the strategic side, the board ensures
the organisation has a clear purpose and
strategic direction. It approves and monitors
business plans.
On the policy side, the board ensures
guidelines are in place to ensure appropriate
legal compliance.
8
Vision and mission statement
Vision: To be recognised as the superior
real estate services company in our chosen
market segments and regions.
Mission: We are committed to maximising
the value of our clients’ real estate assets
through superior customer service.
The mission statement prescribes the
required overall focus of the company and
mindset of its people for the successful
realisation of the vision. The mission
applies to all of us. It reminds us that
we must work with the best interests of
our clients at heart at all times, while not
compromising the values associated with
the ‘Bayleys Way’. It demands of us the
provision of superior customer service to
always give our clients more than they
expect to get.
9The ‘Bayleys Way’
The family values instilled by the company’s founders remain constant, and underpin
the culture of the company today. These are the key characteristics of the ‘Bayleys
Way’ and identify the behaviours that are expected from all Bayleys people.
Client care - we recognise that • We provide a safe working environment Performance - we are accountable
clients pay our wages for our people for the achievement of results
• We go the extra mile to provide products • We encourage people to work and • We strive to achieve and exceed our
and services that maximise the value of participate in the community, and to financial targets
our clients’ real estate assets support charitable projects • We set challenging but realistic goals
• We identify opportunities to enhance • We expect our people to lead for ourselves
our service offering by establishing and by example • We are action oriented
maintaining professional, cohesive,
• We encourage our people to maintain • We ensure everything we do is focused
effective relationships with clients
a balance between their work and their and aligned to our vision
• We are trustworthy, honest, and easy to personal lives
do business with • We deliver on all our promises
• We have fun in what we do
• We foster and reward loyalty and long
standing relationships
Innovation - we recognise
innovation as a point of difference
• We encourage open, honest and
• We are a market leader, not a follower
personal communication with our clients,
and seek their feedback • We are pioneers, we form our own queue
People - we respect our people • We seek out knowledge and leading
and value their contributions innovations from our alliance partners,
suppliers, and the industry, to drive
• We recognise our obligation to provide
improvements and add value to our
leadership and direction for our people in
service offerings
communicating our vision, values,
and goals • We encourage innovation in the work
environment by supporting the open flow
• We treat others with respect, dignity,
of ideas and opinions
and fairness
• We foster and reward loyalty, and long
Continuous improvement - we aim
standing relationships
to be better today than yesterday,
better tomorrow than today
• We inspire others towards excellence
• We proactively seek out smarter ways
by providing timely feedback on
of working, and encourage on-going
performance
improvements to business processes
• We believe in open, honest and personal
• We continually strive to be the superior
communication with our people
supplier of real estate services, and to be
• We encourage people to continue to a best practice performer
grow through learning and provide
• We encourage people to collaborate,
opportunities for personal growth
share, and learn from each other to
• We recognise high standards of prevent repetition of mistakes and the
performance and celebrate success duplication of effort
• We encourage synergy between agents,
offices, and regions
10The Bayleys board of directors
Bayleys board of
directors makes sure
guidelines are in place to
ensure appropriate legal
compliance, financial
integrity, business
strategy, and direction.
There are five executive
directors (involved in day- Mike Bayley John Bayley
to-day operation) two
independent directors,
and one shareholder from
Direct Capital, Bayleys’
largest single shareholder.
David Bayley Nigel Burton
Ken MacRae Ross George
John Hart
11Bayleys Realty Group (BRG)
BRG mission statement
“To provide the tools, techniques,
services and support to enhance
franchisee’s effectiveness as business
owners and members of the Bayleys
franchise network.”
BRG is the franchisor for Bayleys –
the parent company responsible for:
• The growth and development of the
Bayleys network, ensuring that we
stay at the forefront of the industry
• Guardianship of the brand
• Provision of services and support
for offices and individuals within
the organisation
The key divisions within BRG are:
- marketing
- communications
- research
- auctions
- information systems
- property college
- recruitment
- events
Each of these divisions plays a vital
role in the effective delivery of services
and support to offices around the
country. The personnel within BRG are
accessible and approachable.
BRG’s business is to grow
your business…
12BAYLEYS REALTY GROUP
as at July 2013
BAYLEYS REALTY GROUP
As at July 2013 Greg Hornblow
General Manager BRG
Kathryn Morrison
Executive Assistant
BRG Realty Group
Shayne Thompson Scott Cordes Simon Billings Daniel Coulson
National Training Carol Henry Gerald Rundle
Communications Online Marketing National Auction Hayley Lavender
Manager Recruitment Brand Manager Research Manager
Manager Manager Manager
(Web & Social Media)
Jess Cattroll Jay Kalidas Laura Lefever Anna Thompson-Ford Ian Little
Executive Training Abby Gillies Jasmine Manson Residential Marketing
Online Marketing Assistant Commercial & Industrial Snr Property Research
Coordinator Communications Executive Auction Coordinator Manager Marketing Manager Analyst
Richard Valintine Diana Park Gabriella Troutbeck Sarah Davidson
Sabine Davison Residential Marketing
National Auctioneer C&I Auctioneer Commercial & Industrial Property Research Analyst
Account Manager Marketing Executive
Neil Prentice
Portfolio Editor
(Contractor)
Amanda Watts
Jody Robb Sponsorship & Event Stefanie Ayton
Freelance Writer Manager Portfolio Manager
(Contractor)
Naomi Smith
Database and
John Pereira
CampaignTRACK
Media Coordinator
Coordinator
13BRG key personnel
Greg Hornblow
General manager, Bayleys Realty Group
As the general manager of Bayleys Realty Group, Greg Hornblow is responsible for
ensuring the various ‘pistons’ within the BRG engine are firing simultaneously and at full
bore, as well as looking at new opportunities in developing the support network which will
ultimately underpin the success of the front-line sales people.
Bayleys Realty Group is essentially a service company - providing operational resources to
a franchise network throughout New Zealand and Fiji. These services include recruitment,
training, marketing, event management, research, public relations/communications
and auctions.
Before joining Bayleys, Greg was the general manager of sales for the New Zealand
Herald and the Herald On Sunday. A self-confessed ‘sports-nut’, Greg is married with two
daughters.
DDI 09 375 7451
greg.hornblow@bayleys.co.nz
Kathryn Morrison
Executive assistant to Greg Hornblow, general manager
- Bayleys Realty Group
As executive assistant, Kathryn provides support to Greg Hornblow, general manager
of Bayleys Realty Group, and the Bayleys Realty Group executive team - overseeing the
franchise network of 67 offices.
Kathryn is a key point of contact for the coordination and support of best practice in
administrative systems, processes and resources for Bayleys Realty Group.
Kathryn joined Bayleys in 2005 after a number of years in executive support/administrator
roles at Air New Zealand. Prior to her current role at Bayleys, Kathryn was personal
assistant to Chris Bayley and David Poole who owned three south east Auckland Bayleys
franchises with offices at Howick, Manukau and Counties involving residential, commercial/
industrial and retail, and rural/lifestyle real estate.
DDI 09 375 8472
kathryn.morrison@bayleys.co.nz
14Marketing
Strategy
With the largest in-house real estate
marketing team in the country, Bayleys’
specialist marketing team provides
assistance and direction in developing
and implementing marketing initiatives
for vendors, sale consultants and offices
throughout New Zealand.
Visual standards
Bayleys has clear and documented
standards for the visual use of the brand.
To maintain a strong visual presence in the
marketplace (signs, advertising, brochures,
flyers, newsletters) it is crucial that the
brand is consistently applied around the
country and across business categories.
The marketing team helps to implement
the visual standards. On-going auditing of
material around the country ensures that
standards are upheld.
Process
To streamline the development of quality
campaigns across different media,
and to ensure consistency, Bayleys’
marketing personnel utilise a system
called CampaignTRACK. This is an
online marketing production platform,
which the Bayleys group use to produce
marketing material including print media
advertisements, flyers, newsletters,
case studies, agent profiles, postcards
and signage.
15Portfolios
Waterfront B ayleys’ portfolios are a key point of
difference and directly drive income
and profile for our agents. Leaders in
T he B ay leys Water front C ollec ti on 2010 –2011 The B ayleys Country Collection S p r i n g 2 0 1 0
our field when it comes to real estate
publications, Bayleys proudly present our
portfolios in both ‘coffee table’ formats,
and online e-books. Bayleys’ publications
Walking on water stand apart from other property marketing
Ten top tracks
The lap of luxury Export-led Recovery publications by offering additional editorial
Spring in demand for most farm products
Inside leading lodges
content to further engage and add value
Island time A Roller Coast Ride
Cruising in Fiji
Where’s the rural property market heading? to prospective buyers. Sell-in kits and
Don’t Fence Me In all information relating to time-lines and
FEATURING How to create your dream lifestyle home
Over 60 Property photography specifications can be found
Opportunities
FEATURING online via BCentral under the marketing tab.
$11.90
$7.90 Over 100 Property Opportunities
£5.10 $8.25USD £3.75 $5.80USD
Waterfront
Produced annually, Waterfront is unique as
a property marketing portfolio. It is the jewel
in the crown of the New Zealand property
market. Waterfront is designed to market
preview
coastal, lakeside and riverside properties to
September 2010
The Bayleys Nationwide Commercial and Industrial Collection Winter 2010
September 2010
both national and international audiences.
Country
Produced every six months and featuring
New Zealand’s premier rural and lifestyle
properties, Country is delivered to more
than 185,000 national and international
Standout Performer property purchasers.
Property outstrips other investments
Heads Up Featuring Total Property
www.bayleys.co.nz
FEATURING Industrial property leads recovery properties from
north of auckland
Over 90 Property and Space Squeeze north shore
Total Property is New Zealand’s largest
Business Opportunities Latest trends in office interiors waitakere
auckland
$7.90
franklin
coromandel nationwide portfolio of commercial,
wellington
£3.64 $5.80USD
industrial and retail properties. Produced
quarterly, Total Property is a ‘must have’ for
anyone interested in commercial property.
Preview
workspace
A selection of retail properties for lease. Autumn 2010
R E TA I L
Bayleys’ regional portfolio is an innovative
and leading edge publication. The portfolio
style of marketing ensures that properties
are given the maximum exposure in the
most cost effective manner. This high
quality publication is designed to showcase
residential and lifestyle properties available
within the various regions to as big an
audience as possible - including exposure
nationally and internationally.
FEATURING/residential/lifestyle/waterfront/
country/developments/business opportunities
16Marketing team
Hayley Lavender Simon Billings Anna Thompson-Ford
Brand manager Online marketing manager C&I marketing manager
DDI 09 375 7426 DDI 09 375 8403 DDI 09 375 6833
hayley.lavender@bayleys.co.nz simon.billings@bayleys.co.nz anna.thompson-ford@bayleys.co.nz
Stefanie Ayton Laura Lefever Naomi Smith John Pereria
Portfolio manager Residential marketing manager CampaignTrack and Media coordinator
DDI 09 375 8455 DDI 09 375 7474 database coordinator DDI 09 375 6826
stefanie.ayton@bayleys.co.nz laura.lefever@bayleys.co.nz DDI 09 309 6020 john.pereira@bayleys.co.nz
naomi.smith@bayleys.co.nz
Jayesh Kalidas Dianna Park Gabriella Troutbeck
Online marketing assistant Residential marketing C&I marketing executive
DDI 09 375 7428 account manager DDI 09 375 6040
jayesh.kalidas@bayleys.co.nz DDI 09 375 8416 gabriella.troutbeck@bayleys.co.nz
dianna.park@bayleys.co.nz
17Communications
External
By looking for opportunities and developing
strong relationships with key media
nationally and at a regional level, the
Bayleys public relations team works at
securing editorial, online, television and
radio coverage to increase exposure and
raise awareness of the Bayleys brand and
its client’s properties. This could be editorial
coverage around specific properties, the
release of portfolios, Bayleys’ marketing
initiatives, or success stories.
Internal
Every Tuesday an electronic Bayleys’
newsletter, BFlash, is emailed to all
personnel to keep them up-to-date with
the happenings within Bayleys. An internal
staff magazine, BConnected, is produced
annually - providing an overview and
highlights of the past year.
18Communications team
Scott Cordes
Communications manager
Scott heads up Bayleys’ enthusiastic and highly knowledgeable public relations and
communications team. He has an extensive career background in news journalism – both
in New Zealand and the UK – working on a range of national and provincial newspapers
as well as successful business publications.
With Bayleys, Scott has been responsible for many of the biggest PR campaigns ever
seen in the New Zealand real estate market - encompassing the C&I, residential, and
rural sectors.
DDI 09 375 6856
scott.cordes@bayleys.co.nz
Abby Gillies
Communications executive
Abby was a journalist in both print and broadcast newsrooms before moving into public
relations. Her role at Bayleys Realty Group encompasses both internal and external
communications. Abby’s responsibilities include editing the Bayleys PropertyLive website
service and compiling the weekly staff bulletin. She works closely with writers and
editors to generate editorial coverage for Bayleys listings, as well as coordinating media
campaigns that position the company as an informed market commentator.
DDI 09 3757458
abby.gillies@Bayleys.co.nz
Neil Prentice
Publications editor
Neil is responsible for creating the editorial material in Bayleys’ portfolio of professional
property magazines – covering the commercial and industrial, waterfront and rural
sectors. Neil also specialises in the commercial and industrial sector - ensuring Bayleys’
C&I division is well represented in media coverage throughout New Zealand.
DDI 09 375 8408
neil.prentice@bayleys.co.nz
Jody Robb
Property and personnel profile writer
Jody is one of the first points of contacts many new staff have with the Bayleys
communications team – as she is responsible for assisting new sales people in putting
together their personal profiles to feature on both the website and for use in submissions
documents. She is also instrumental in coordinating material for Bayleys annual
B-Directed staff newspaper.
Additionally, Jody works on maximising the profiles of properties featured in Bayleys’
Country and Total Property portfolio magazines – ensuring articles are pitched to a raft of
different niche media covering the rural, business to business, investor, and commercial
and industrial sectors.
DDI 09 533 1237
jody.robb@bayleys.co.nz
19Online and IT team
T he information systems division is
responsible for the provision of software
and hardware to support the Bayleys
access to resources, reporting systems,
news, and a communications vehicle.
Information systems also supplies and
website and intranet (BCentral), and for the
manages software applications to support
on-going development and maintenance of
the business activities of BRG – including
these sites.
marketing, research, training, and finance.
This includes support for the data-feed
Information and advice regarding new
system, from the offices to the centralised
and emerging technologies, and strategic
databases. The internet and intranet
opportunities for the utilisation of these, are
provides national and regional listing
provided when requested.
system, promotional web sites, electronic
20BCentral
W hen you join Bayleys, you will be
issued with your BCentral intranet
login (ask your manager) – a user name and
marketing price lists, advertising deadlines,
contacts in external media companies,
resources for personal promotion, and
Help section - provides information on
what to do should you have any problems
and issues with Bayleys’ internet or intranet
password that will allow you access to the information on international marketing functionality, computer hardware or software
wealth of information on BCentral, which initiatives and Bayleys merchandise. problems, or e-mail issues.
you will find at www.bcentral.co.nz
Property College section - containing You can also access:
The information and resources on the online registration form for Sales Success
• The Top 20 Bayleys salespeople list for the
intranet are arranged into different programmes as well as scripts and dialogues,
current month, and year-to-date
sections including: and multimedia training resources.
• Latest and archive copies of BFlash – our
PropertyLive - an independent news Resources section includes:
internal company newsletter
service, where up-to-date real estate
• Document centre: a range of useful
news from New Zealand’s media outlets is • An up-to-date phone book for the Bayleys
documents that sales consultants
brought to you live. network
and administrators can download and
Marketing section - featuring visual print off - such as auction documents,
standards information, sell-in kits, correspondence documents, and other
various templates.
21Bayleys website
B ayleys is rated as one of the top
New Zealand property websites
by Hitwise, a leading web traffic
monitoring service.
The marketing of property on the web is
developing at an exponential pace, and
Bayleys continues to lead the field.
Bayleys offers unmatched content for
visitors to the site, including:
• Feature articles on key properties
for sale
• In-depth news stories
• The latest in property trends
• Extensive research covering all market
sectors, from Bayleys Research
• Profiles of all salespeople within the
Bayleys network
• PropertyLive – a monthly commentary
from Mike Bayley along with relative
news articles from New Zealand’s
leading news providers
The Bayleys website is administered and
maintained at BRG by Simon Billings.
DDI 09 375 8403
simon.billings@bayleys.co.nz
22Research
image
Research • Presentation evenings which provide
Bayleys Research undertakes nationwide an opportunity to invite clients to an
research into all sectors of the property independent market overview.
market (residential, apartment, commercial, The research reports are an invaluable
industrial, rural, retail, waterfront, lifestyle resource for salespeople to take into the
and South Pacific). marketplace as part of submissions to
The reports generated by the research clients, and are useful as a resource to
team are available as hard copy reports distribute to client databases through an
or via the Bayleys website under the ongoing basis as a relationship-building tool.
research tab. The information can also provide invaluable
Additional services Bayleys Research offers insight when included in property
Bayleys’ salespeople include: information memorandums.
• Analysis of specific markets which Consultancy
salespeople can use in their newsletters Bayleys Research also carries out
or email contact with clients. consultancy work for external clients in the
following areas:
• Production of specialist reports
developed for a salesperson or their • Urban and provincial markets throughout
office, highlighting a specific market. The New Zealand.
information is then made available on the
• Breakdown of market transactions.
Bayleys website as a PDF file.
• Data analysis and forecasting.
23Research team
Gerald Rundle
Research manager
Gerald joined Bayleys Research as a property research analyst
in 1997 and took over the management of the division at the
beginning of 2001. He has extensive valuation experience in areas
of commercial, residential, and industrial property, along with a
bachelor of property degree and a bachelor of commerce degree.
Gerald is also a registered valuer and a senior member of the New
Zealand Property Institute.
DDI 09 375 8668
gerald.rundle@bayleys.co.nz
Ian Little
Senior research analyst
Ian has worked at Bayleys since February 2003. Following two
years in the company’s property management department where
he was the senior body corporate secretary, Ian transferred to the
research department.
DDI 09 375 8658
ian.little@bayleys.co.nz
Sarah Davidson
Research analyst
Sarah joined the Bayleys Research department as a property
analyst in February 2007. Sarah has a bachelor of business studies
in economics, and previously worked as a compliance analyst at
Goldman Sachs in London.
DDI 09 375 8665
sarah.davidson@bayleys.co.nz
24Auctions
B ayleys’ auctioneers nationwide
conducted auctions with a value of almost
$1 billion in the 2012/2013 financial year.
Transparency
All Bayleys auctions are conducted with
Community
Returning something to the community is
total transparency in compliance with the an important part of the Bayleys philosophy.
Regardless of general market conditions, Real Estate Institute of New Zealand’s Code
Bayleys’ auctioneers donate hundreds of
the highly skilled auction team continues to of Auction Practice. A copy of the code of
hours of their time every year in support of
establish sales records that reflect Bayleys’ practice is available on BCentral under the
charitable organisations holdings auction
vigorous and innovative approach to this auctions tab, in standard documents.
fundraising events.
method of sale across all market sectors. Team approach
Bayleys auctioneers are knowledgeable Bayleys auction sales successes result
sales professionals who fully embrace from the commitment of a team approach
and promote the auction philosophy. They and weekly auction focus groups provided
possess the ability to work a crowd and to support salespeople. These interactive
generate excitement during the auction - sessions monitor the progress of auction
ensuring a strong element of competition marketing campaigns, and implement
which ultimately can tip the balance between corrective strategies where necessary.
merely making a sale, and exceeding the Benefits of this approach include:
vendors’ price expectations.
• Increased sales results within offices
Bayleys senior auctioneers assist and
• Higher auction success rate
coach regional auctioneers to ensure that
professional standards in the delivery of • Greater acceptance of the auction process
services are maintained throughout the
• One-on-one access to auction support staff
national network.
25Auction team
Daniel Coulson Richard Valintine
National auction National commercial and
manager industrial auctioneer
Australasian Auctioneer With more than 17 years
Champion and Real Estate experience in the property
Institute of New Zealand industry spanning valuation,
national auctioneer of the sales, marketing, auctioneering
year 2012. and management, Richard has
clocked up 15 of those active
Having worked in several
years with Bayleys.
different marketplaces, Daniel
now focuses his attention on Richard has an easy, calm and
overseeing Bayleys auction activities nationwide. He thrives empathetic nature that enables him to engender trust. But
on his ability to help the market see value in properties he at all times this is underpinned by a razor-sharp knowledge
represents as well as thorough communication with all of the commercial and industrial property market, and of the
parties, not only on auction day, but throughout the entire dynamics that impact on it.
auction process.
His strong communication skills ensure all parties involved in
DDI 09 375 8423 the auction process are empowered to make sound decisions
daniel.coulson@bayleys.co.nz on auction day. This includes liaising regularly with agents
involved in the sale to stay abreast of market feedback and to
make sure that transparency is upheld at all times.
DDI 09 375 7489
richard.valintine@bayleys.co.nz
Sabine Davison
National auctioneer
Sabine is one of only a handful
of female property auctioneers
in New Zealand. Sabine
has built her experience on
delivering successful marketing
campaigns underpinned by fair
and thorough negotiations -
ensuring clients feel comfortable
with selling what is often the
biggest asset of their life. Sabine’s first exposure to the real
estate industry was as a residential sales consultant in the
1990s, and she is a regular property guest-lecturer at Massey
University’s Albany campus.
DDI 09 375 6822
sabine.davison@bayleys.co.nz
26Property College
Bayleys Property College vision: Ecampus techniques and scripts being used by our
To grow our people (administration, sales, Our ecampus online learning system is a top sales personnel – all you need to do is
management, and franchise owners) with cutting-edge learning management system learn how to apply them which will greatly
designed to give you personalised training increase your success.
knowledge and skills delivered via ‘high
tech’, highly personalised on demand on demand – learn what you want when you
training resources in order to produce more want. Here you will find a range of resources
productive sales teams with increased such as role plays, scripts and dialogues
sales results. and guest presentations from some of the
world’s foremost real estate sales authorities.
The Bayleys Property College offers a
Not only does ecampus provide amazing
comprehensive portfolio of specialised
interactive multimedia training resources,
training and development programmes
it will also test, assess and measure your
designed to increase the productivity and
training progress. You can enter ecampus
profitability of all people working under the
any time through Bcentral.
Bayleys brand.
Sales Success Workshop
These training programmes are
The Sales Success Workshop is our flagship
delivered in a variety of ways:
four day workshop. It is a prerequisite for
• Live interactive workshops all salespeople joining Bayleys to attend
• In-office training this workshop. The four day course covers
• S
eminars featuring external guest marketing, sales techniques, advanced
speakers negotiation skills, creative copy writing,
and all the aspects of becoming a top
• E
campus online multimedia based training
performing real estate sales person. Four
programmes
days on this course will arm you with the
• Personal telephone coaching knowledge and skills needed to succeed in
• Mentoring services the current market conditions.
• Video conferencing The content for this workshop is continually
• Specialist training workshops being updated with the latest tips,
27Property College Team
Shayne Thompson
National training manager
Shayne is a trainer, a mentor, and above all, a dynamic force who has taken sales training
at Bayleys to the next level - introducing a personalised ‘training–on-demand’ feature to
training our salespeople via the internet.
Shayne has been involved in selling since he was a youngster – from selling fruit picked
from his neighbour’s tree to travelling the world for 20 years as a self-employed commission
based salesperson before finally settling down at Bayleys.
Shayne is now in his seventh year at Bayleys and in that time he has written and produced
more than 50 workshops on sales and marketing, motivation, customer communications,
and creativity. Shayne’s focus has now shifted to capture the spirit, humour and knowledge
Bayleys generates.
This personalised training system empowers Bayleys salespeople to strive for excellence
in the selling world as they now have the tools available to them to make it happen – and a
resource if they need to brush up on their operational skills.
DDI 09 375 8481
shayne.thompson@bayleys.co.nz
Jess Cattroll
Executive training co-ordinator
Jess Cattroll is executive training co-ordinator for Bayleys Realty Group and handles all
training-related queries from managers and agents across the Bayleys’ network.
Among her myriad of tasks, Jess provides administrative support to national training
manager, Shayne Thompson, oversees the Bayleys Property College online learning
management system - ecampus, and organises/co-ordinates workshops and other
training events.
Bringing to the role wide administrative, customer service and training support skills honed
both in New Zealand and overseas, Jess is committed to assisting Bayleys’ people to take
best advantage of the broad range of training resources available through the Property
College.
Her savvy technological skills and approachable nature enable her to demystify on-
going education opportunities for agents and managers as they seek to satisfy training
requirements as prescribed by the Real Estate Agents Authority.
DDI 09 375 8480
Jess.cattroll@bayleys.co.nz
28Recruitment
Carol Henry
Recruitment manager
T he recruitment division within Bayleys is responsible for overseeing
the employment of sales, administration, management, finance,
and specialist positions within the Bayleys group.
The division is headed up by Carol Henry who is the first point of
contact for all general enquiries about careers in Bayleys’ offices
throughout New Zealand.
Carol is available to support Bayleys’ managers nationwide with filling
their vacancies - assisting with the entire recruitment process – from
the writing and placement of vacancy advertising in a variety of media,
through to the interviewing and selection process.
Carol is responsible for the annual ‘Bayleys Working Scholarship’
recruitment programme nationwide, and overseeing the advertising,
processing and selection of applicants.
DDI 09 375 8652
carol.henry@bayleys.co.nz
29Business support
images
T here are many support services
available for franchise owners and
managers to assist in the smooth running of
Legal services
• Resources are available to provide
assistance in the drafting of contract
Bayleys’ offices around the country. terms for sale and purchase agreements
Event management and dealing with complaints.
Bayleys national conferences, incentive • Where legal proceedings are threatened,
trips, awards dinners, and client hosting relating to circumstances likely to affect
functions or events are managed by the group, we will coordinate legal
outsourced events management company services to ensure the interests of the
Soiree. Soiree has evolved through the wider group are protected.
knowledge, experience and passion of
Owner support
the Bayleys team, with a reputation for
creating and managing quality events and • Businesses grow and people change.
conferences that reflect the culture and BRG provides support and advice as
unique needs of Bayleys. the franchises evolve, ensuring we have
the right people, in the right seats, on
With a continuous focus on the ‘big the right bus.
picture’, the event management team
maintains the attention to detail and
dedication required to create, manage and
produce the many and varied events for
Bayleys... with an emphasis on fun.
30International alliances
B ayleys is an independent member of
the US-based Cushman & Wakefield
group, an association of several of the
Cushman & Wakefield recently acquired
Healey & Baker which operates the European,
Middle Eastern and African divisions of
to its clients’ businesses. A board of senior
executives, including chief executives, drawn
from around the world, guides Cushman &
world’s pre-eminent real estate service Cushman & Wakefield. It has an association Wakefield worldwide strategic operations in
providers with 231 offices throughout agreement with the CPN Group in Australia, resources commitment, technology, research
58 countries employing more than and is made up of Laing & Simmons in and quality control, to ensure a consistent
13,000 people. Sydney, Gross Waddell in Melbourne, Brock service is delivered globally.
Partners in Adelaide, NSC Corporate in Perth,
Cushman & Wakefield is recognised as The alliance is also used by Bayleys to
and PRD Realty in Queensland.
one of the top real estate services
promote properties and portfolios that are
organisations in the USA. Founded in Cushman & Wakefield is involved in every
likely to be of interest to international investors.
1917 and headquartered in New York, stage of the real estate process - from
their clients include many of the world’s strategy to execution. The primary objective Visit their Asia Pacific web site
largest corporations. of Cushman & Wakefield is to add value www.cushwakeasia.com
31International alliances
B ayleys is Christie’s Great Estates
exclusive affiliate in New Zealand
and Fiji for the marketing of residential,
waterfront and country property.
Christie’s Great Estates is the world’s
largest international network of real estate
brokers specialising in the marketing and
sale of luxury properties.
Founded as Great Estates, Inc. in 1987,
the company was acquired in 1995 by
Christie’s - the world’s oldest fine arts
auction house - to fulfill client demand for
real estate services. Today the Christie’s
Great Estates global network of affiliated
brokers includes nearly 20,000 sales
associates operating from 650 offices in
more than 25 countries. The network’s
combined annual sales top $US100 billion.
Brand recognition and trust are crucial
when marketing important properties to
high net worth individuals. The Christie’s
name has been synonymous with quality,
integrity, and customer satisfaction for
240 years.
The Christie’s and Christie’s Great Estates
names provide far-reaching exposure to
a qualified audience of homeowners and
home buyers.
Properties marketed through Christie’s
Great Estates are guaranteed a high level
of exposure to an affluent audience.
They feature on the company website,
www.christiesgreatestates.com and in
Christie’s Great Estates and Christie’s
magazines, which have readerships of
more than 280,000 and more than 100,000
respectively. In addition, property brochures
are continually displayed in Christie’s
auction rooms and affiliate brokerage
offices around the globe.
Bayleys uses our affiliation with Christie’s
Great Estates to promote New Zealand
and Fijian properties that are likely to be of
interest to international property owners
or investors.
32Community support
I n April 2004 Bayleys embarked on
a special and extremely rewarding
sponsorship journey as principal sponsor of
at Guide Dog Services in caring for and
training puppies to take on the special role
as the trusted guide assisting people to go
the Royal New Zealand Foundation of the
about daily life.
Blind’s Guide Dog Services (RNZFB). Our
goal, over three years, was to raise $1million As we do throughout all areas of our
dollars, which we achieved in 18 months. business, we will continue to innovate
new ways in which to support this
We’ve now raised over $2.2million - with 100
tremendous cause.
Bayleys sponsored puppies already named
and in training. Some graduated, providing
improved independence and quality of life
to blind and partially sighted people around
the country, while a select few have become
breeding dogs.
At Bayleys we admire the commitment,
dedication and professionalism of the team
33You can also read
