Watford Borough Council's Corporate Plan 2019/2020 - CHAMPIONING WATFORD - a great town for everyone
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Appendix 1
CHAMPIONING WATFORD
- a great town for everyone
Watford Borough Council’s
Corporate Plan 2019/2020
1
Foreword
I would like to take the opportunity to welcome you to my first Corporate Plan for Watford Borough Council as
Elected Mayor. It is an incredible honour to have been elected Mayor of a forward thinking, bold and
progressive council. Watford Borough Council has a proud reputation of delivering first class services and
strives for the best for our residents. I hope that you will agree with me that this is reflected in this plan. In
the coming years, I want to continue to build on that record whilst helping to guide this council through new
challenges and opportunities.
It is an exciting year ahead for Watford Borough Council but also a challenging one. We have been asked by
central government to triple the rate at which we build new homes. Although we welcome the fact that more
and more people are choosing to make Watford their home, this clearly comes with its challenges. We need to
make sure we manage that growth. That means getting the right homes in the right places for those who need
them the most. I am really pleased that we are due to be delivering new council homes via Hart Homes, our
joint venture with Watford Community Housing. These new homes will be for people currently living in
temporary accommodation and will mean that some of the most vulnerable people in Watford will have a
permanent roof over their heads.
I am also keen to make sure that Watford is a more sustainable town. The increase in growth in Watford will
inevitably put strain on our town’s infrastructure and it is important that we improve our transport
infrastructure. In 2019 I will be delivering new rapid transport schemes in Watford, including a new cycle hire
scheme and on demand bus services. Not only that, we will be working on the new Watford Junction
Masterplan, which will help to improve the entrance to the town and provide better station facilities for the 9
million people who pass through this station every year.
It is so important the Watford Borough Council continues to support and listen to our community. That means
regularly engaging with residents, listening to their views and celebrating the diverse and welcoming place that
Watford is. I am really pleased that in my first few months of being Mayor we are already
working to make Watford a more Dementia Friendly Town. We have held a Forum and set up a new Action
Group and over the coming year we will be working with organisations and individuals across the town to see
how we can support people living with Dementia and their carers.
If you have any comments on the Corporate Plan, our plans, major projects or the council, then email me on
themayor@watford.gov.uk or call 01923 226400 and ask for the Mayor’s office.
Peter Taylor – Elected Mayor of Watford
2
Shaping our Corporate Plan
Background
Our Corporate Plan sets out our ambitions for Watford and how we will deliver these commitments by 2020. It
is underpinned by the Elected Mayor’s priorities for the town as well as our corporate vision, values and
objectives.
For 2019/20 we have agreed an overall direction for the council based on our corporate vision and our drive to
be a ‘bold’ and ‘progressive’ organisation that delivers outstanding services and positive outcomes for our
residents and town. This Plan has been developed through:
reviewing the commitments we made in last year’s Plan – including our achievements and those areas
of work still to be completed
identifying new and emerging projects and areas of work that support our ambitions including those set
out by our elected Mayor
considering feedback from our local community about what is important to them and the town
reflecting on what we know about Watford and its population so that we can feel confident that our
Plan is forward thinking and working towards a successful and sustainable future for the borough
Through our planning across the organisation we remain committed to some key principles in shaping what we
do. These are important as they ensure we effectively manage our challenges and maximise opportunities as
they are arise. We need to:
focus on ensuring our residents and customers are at the heart of what we do
improve access to our services by delivering more digitally and online
be more commercial and entrepreneurial to meet our financial challenges and opportunities
retain our ambitious approach as we cannot afford to allow the town’s success to recede
be more creative, innovative and resilient if we want to continue to be successful as we go forward
retain the drive and commitment of our staff and members
3
The council’s vision, priorities and values
OUR VISION: To create a bold and progressive future for Watford
Our vision reflects our approach to the current challenges and opportunities facing the council and the town as
a place to live, work, visit and study. We want to champion our town so that it is a place where all our
communities thrive and prosper, benefitting from strong economic growth and good quality local services and
facilities. This will require the council to be innovative, explore new ways of working and champion initiatives
that will transform the town and the organisation.
More of the same isn’t going to secure the future we want for Watford, which is why bold and progressive lie at
the heart of our ambitions.
OUR FOUR PRIORITIES:
Over the last year, we have reviewed our four priorities, which will ensure we remain focused on what is
important to our town and residents and where we know we need to direct our resources, such as staff time
and budgets.
In 2018, Watford elected a new mayor, Peter Taylor, and so this review included making sure our priorities
aligned with the commitments within his manifesto.
Our priorities are, therefore, to:
Manage the Enable a Celebrate
Enable a
borough's sustainable and support
thriving local
housing town and our
economy
needs council communities
In addition, our core, day to day business underpins everything we do, and all of our work and effort contribute
to our success along with our major projects and the work outlined in this plan . In particular, we recognise the
importance of two core objectives which at all times makes us a more effective organisation, in touch with our
residents and delivering in the areas and in a way that they expect. These are:
Effective two-way engagement and communication
Sound management
Effective and high performance
two-way engagement and communication
4
OUR VALUES
Our corporate values reflect the behaviour we expect our staff to demonstrate in their work and clearly
establish how they contribute to delivering our vision and new priorities.
1. BOLD: We work as a team and we make things happen
2. PROGRESSIVE: We are ambitious, we are innovative and we are welcoming
OUR CULTURE
We strive towards a DYNAMIC CULTURE, that is :
Ambitious - having a “can-do” attitude to making things happen. Challenging ourselves to deliver excellent
services and inspiring others to deliver results in a business-like way
Innovative – embracing creative and entrepreneurial approaches and championing new ways of working that
will transform Watford and deliver our ambitions
Welcoming – engaging our residents and partners and providing an excellent customer experience
Empowering - enabling our staff to take ownership and be accountable for their own performance, actions and
decisions. Valuing diversity and listening to and understanding the views of others
and
Open to Change - being adaptable and agile in order to support the needs of the business – working
collaboratively and supporting colleagues
5
How our vision, priorities, values and culture work together, along with the Elected Mayor’s priorities, to
achieve our ambition. Below is an overview of our corporate framework.
6
Watford today
Watford is a successful town, and as a council, we plan to keep it that way. We value our clean streets, well-kept
parks, and places for children to play, the vibrant high street and diverse range of activities and facilities across
our borough. We have a diverse and cohesive community who add to the vibrancy of our town and our
residents are generally satisfied with the council and their local services. Understanding our town and our
community helps us to identify what shapes Watford and the challenges and opportunities we face as a council
to champion our town.
Population: 96,700 over an area of 8.5 sq. miles
Young population: average age 36.46 years
Diverse population: 38% BME
39,793 households
Average household size: 2.48 people
High proportion of single person households: 31%
High number of households in rental
accommodation: 37%
High growth in house prices and demand:
Most in demand place to live on the tube map (2015)
12 Green Flag award winning Career Builders: Singles and couples
parks – the highest in in their 20s and 30s progressing in
Hertfordshire with one new their field of work from commutable
properties. Watford’s most common
award in 2018
MOSAIC group: 12%
5th best connected borough in UK - M1, M25, West Coast Mainline, Overground, Underground
Direct services to London Euston in 16 mins
5,840 active businesses 99,000 jobs
Low unemployment / high level of qualifications
9% self-employment rate
£640 resident full-time weekly wage
£580 workplace weekly wage
77% of residents are satisfied with the way Watford BC runs things & 74% of residents are satisfied 7
with Watford as a place to live (Community Survey 2017
The council today
Our finances
We need our finances to not only support our day to day activities and provide our services (through our
revenue budget) but also to deliver the major, transformational projects that make such a difference to our
town and local neighbourhoods (through our capital budget).
Our Medium Term Financial Strategy 2019/20 includes a Our staff
three year forecast that sets out our budget and looks at
factors likely to impact on our expenditure. 229 members of staff
January 2019
For 2019/20 our budget is:
Gross budget: £74.3 million
Our councillors
Net budget: £12.696 million
37 councillors
Liberal Democrat – 26 councillors +
Our Cabinet Directly Elected Mayor
The Cabinet makes decisions which are in line with the
Council’s overall policies and Budget. It is chaired by the Labour – 10 councillors
Mayor and includes the Portfolio Holders appointed by
him
Elected Mayor of Watford, Peter Taylor Provides political direction for
the council.
Responsibilities include:
- strategic partnerships
- external relationships
Deputy Mayor, Councillor Karen Collett community
Portfolio safety
Holder for Community
Councillor Stephen Councillor Stephen Councillor Iain Councillor Mark Councillor Tim
Bolton Johnson Sharpe Watkin Williams
Portfolio Holder for Portfolio Holder for Portfolio Holder for Portfolio Holder for
Housing & Property Regeneration & Resources & Client Services
Development Customer Service
8How we will deliver our priorities
PRIORITY 1: Manage the borough's housing needs
Why housing is a priority
Watford is a popular place to live. Its location close to London, great road and rail links, good
schools and employment opportunities have seen demand for homes in the town increase
significantly over recent years. However, it has also meant rising house prices and rental costs,
which has put strain on affordability for local people. It can also mean issues in the rental sector
as some landlords can charge higher and higher rents without necessarily maintaining or
improving the standards of these homes.
At the same time, the country is experiencing a national housing crisis because other areas have
not been building new homes at the rate that is needed. As part of its approach to tackling the
crisis, government has set housing targets for every local authority in the country. Watford is
being asked to deliver a greater number of new homes over the next decade than many areas
that have a lot more space that is suitable for new homes. Through our Local Plan we are
working to understand what these targets mean for Watford and how we can deliver the new
homes Watford needs in a way that is best for the town. We want new housing to be supported
by good quality infrastructure such as better transport links, schools, doctors’ surgeries and
neighbourhood shops and facilities. These are areas where we have to work closely with partners
such as Hertfordshire County Council and health providers.
.
What we are doing to achieve this priority
We have already started innovative work to tackle the supply of housing available, particularly
both affordable housing and additional temporary accommodation for those in urgent need. This
includes:
setting up a joint venture with Watford Community Housing (called Hart Homes) to deliver
new affordable homes. This has already delivered 76 temporary homes for local people
and 17 social rented family homes are planned on Radlett Road
working with developers on our major projects to shape how new homes are delivered
within the schemes, including affordable housing (Watford Riverwell’s first residential
zone will deliver 29 affordable homes in 2019, Watford Junction will deliver 3,000 new
homes overall, with a target of 35% affordable)
negotiating with developers on other key sites to ensure either the delivery of affordable
homes or a sufficient commuted sum. These commuted sums will allow us to deliver
appropriate affordable homes on other sites
• being robust with developers to also ensure schemes are high quality and create vibrant
and successful communities
working with neighbouring authorities to identify where we can work co-operate to build
new homes to meet housing demand
9Manage the borough's housing needs:
OUR PLANS FOR 2019/20
CP1 Set the strategic direction for housing in the borough by developing and delivering a new Housing &
Homelessness Strategy
CP2 Develop a Housing Growth Strategy to meet growing needs through a positive managed, sustainable
approach
CP3 Develop a revised Affordable Housing Policy for Watford
CP4
Manage our assets to deliver new homes including:
Social rented homes on identified sites
Watford Riverwell
Hart Homes
Ascot Road
Watford Junction
Garage sites
Commuted sums
10PRIORITY 2: Enable a thriving local economy
Why the economy is a priority
A successful local economy is critical to all our plans for Watford. It underpins our ambitions for
Watford and is vital for local jobs and keeping the town vibrant. Over the last ten years, the council
has been an important catalyst for economic growth, which has attracted new businesses, built the
right environment for our current businesses to thrive and secured job opportunities. We recognise
that we cannot take this success for granted and so need to plan for future prosperity, continuing to
make sure that Watford is ‘open for ‘business’.
.
What we are doing to achieve this priority
secured new employment space across our major project areas including Trade City at
Watford Riverwell, new industrial units in Watford Business Park, new office
accommodation at Watford Junction
supported the transformation of Clarendon Road which will deliver:
o A new international HQ building for TJX Europe which will provide a landmark
building for the Watford Junction end of Clarendon Road – 12 storey office
block, high level footbridge to link offices and public real improvements plus
securing 3,000 jobs in Watford – work on site stared in 2018
o The redevelopment of Gresham House which will provide B1 office
accommodation, a coffee bar and 59 homes, around 20 of which will be
affordable
o A new primary school (St John’s) with roof top play area – opened 2018
o A further landmark building comprising mixed office and residential in an iconic
23-storey building at the town centre end of Clarendon Road creating 11,180
square metres of Class B1 office space for around 1,000 jobs, 154 new homes,
café, gym and rooftop café plus providing a minimum of £1.4 million commuted
sum for affordable homes in the borough – work on site will start in 2019
delivered an outstanding refurbishment of the High Street to complement the
redevelopment of the intu centre, which opened in 2018. This has created a more
attractive, pedestrian friendly town centre and supported a range of new shops and
restaurants for residents and visitors to enjoy
11 Developed and agreed a new Cultural Strategy for Watford
Invested in a new approach to marketing Watford to raise people’s awareness of its outstanding
offer for business and for visitors
Enable a thriving economy:
OUR PLANS FOR 2019/20
CP5 Take forward commercial development to enhance the quality and range of business premises
within the borough
CP6 Progress the development and transformation of Watford Junction
CP7 Develop a new vision for Watford town centre to ensure it remains attractive and welcoming to all
CP8 Deliver Clarendon Road improvements Phase 2 & 3
CP9 Take forward the recommendations of the Cultural Strategy for Watford with our partners to
enhance the town’s cultural offer and boost its impact on our economy and on the vibrancy of the
town
CP10 Take forward the recommendations of the Destination Management Plan for Watford, including
establishing a Destination Management Service
CP11 Take forward the Inward Investment Strategy for Watford to retain and attract business to the town
CP12 Undertake effective networking to drive business to business growth
CP13 Support a digital community so that our businesses and residents can make the most of new
technologies and opportunities
12PRIORITY 3: Enable a sustainable town and council
Why sustainability is a priority
We want to ensure that we put in place the right foundations to ensure both our town and the
council can continue to flourish in the future.
For our town, this means exploring ways we can protect and enhance our local environment,
reducing our environmental impact through practical measures. These include: offering
alternatives to the car to get around the borough, increasing recycling and reducing waste and
enhancing our parks and open spaces.
For the council it means securing our financial future so that we can protect services and deliver
on our promises to our residents. This has never been more challenging with the council facing
the loss of around £2.5 million revenue support grant by 2020 and a total saving requirement of
£3 million. However, this also brings the drive to innovate and look for ways to do things
differently that will deliver savings or generate additional income. It also provides the council
with the opportunity to establish a sound financial basis into the future, which is not dependent
on changes in government priorities or policy.
We are also committed to making sure we equip our staff with the skills and resources they need
to perform to a high standard and to play their part in delivering this plan and our ambitions.
.
What we are doing to achieve this priority
In our town
We are exploring an exciting range of new transport options for Watford. These will lessen
people’s reliance on the car, reduce traffic congestion and improve the health and well-being of
our local communities. This includes an ‘on-demand bus’ and a bike hire scheme – similar to the
ones found in London and other towns around the country. Our plans also include an innovative
transport app, which will let people find the best choice for their journey quickly and simply.
We are continuing to deliver outstanding leisure facilities in our parks and open spaces. Our plans
for Oxhey Activity Park, an exciting skateboarding, cycling and BMX facility, have been approved
and work will start on site this year, with an opening date set for spring 2020. We have also
started planning significant improvements to Woodside Recreation Ground, which has great
potential as a great venue for a range of leisure activities and facilities for people of all ages and
interests.
13What we are doing to achieve this priority
In the council
We recognise that, in order to achieve on our ambitions for Watford and deliver on our promises,
we need to make sure that the council remains a high performing organisation that has a sound
grip on its budgets, is planning effectively for the future and has a committed and motivated
workforce that is making the most of technological advancements to enhance our customer
experience.
We have tackled our financial challenges through a considered but bold approach, looking to
reduce the cost of our services through improved use of technology, exploring commercial
opportunities and ensuring we are making the most of our property portfolio so that we are
achieving the best returns possible.
Our Property Investment Board (PIB) champions our approach to property investment and
applies the appropriate scrutiny and due diligence to opportunities as they arise.
The success of PIB in diversifying the council’s portfolio and responding quickly to opportunities
was a factor behind the council’s recent acquisition of Croxley Park. This was a major property
deal which not only secures the council an annual income of circa £1.5 million but also enables us
to secure local jobs and encourage greater investment to the area.
14Our Watford 2020 transformation programme
Watford in 2020 will be a customer-focussed, digitally-enabled, commercially-minded council
The Watford 2020 programme is driving the transformation we need to meet the challenges, and
opportunities, of the future. It recognises that we cannot be the ‘bold and progressive’, forward
looking organisation we want to be without fundamental change and that this needs to cut across
everything we do. Whilst we are looking to transform as a council, we remain committed to
keeping our residents and customers at the heart of what we do and to continue to deliver the
high quality services they value. However, we recognise their needs and expectations are
changing, which is why a major part of the programme has been our ‘Service Innovations’. These
have looked at how we do things from a customer perspective to see where we could improve and
work in a smarter, more joined up way. Through the findings from the ‘Service Innovations’, we
will be able to develop a new operating model that will deliver a customer focussed, digitally
enabled and more commercial council.
Watford 2020 will enable delivery of all of the corporate priorities but will particularly help to
achieve the priority: Enable a sustainable town and council - the programme has a £1 million
savings target by 2020 and key commercial income targets, particularly through property
investment)
During 2017/18 we laid the groundwork for the programme, achieving a number of key milestones
that have set us up for delivery by 2020.
Enable a sustainable town and council:
OUR PLANS FOR 2019/20
15Enable a sustainable town and council:
OUR PLANS FOR 2019/20
CP14 Deliver the Sustainable Transport programme to offer alternative and innovative ways for people to
get into and around Watford
Bike share
Demand responsive transport: including on demand bus service
Electric charging points network: extending the town’s network
Post MLX transport solutions: safeguarding the route for alternative transport uses
Cycle hub refurbishment
Review of 20 mph zones; extension of zones across the town
Parking sensors
Transport app
CP15 Improve the sustainable transport links across the town
Promoting car clubs town wide
Improving walking routes
Improving cycle lanes and cycle networks
CP16 Review environmental services delivery model with Veolia
CP17 Deliver the next phase of the Sports Facilities Strategy
Oxhey Activity Park and community hub: completion and opening
Woodside: masterplan approved
Cassiobury Croquet Club improvements
CP18 Develop a River Colne improvement strategy to enhance the river and its surrounds as a green asset
for Watford
CP19 Ensure our Watford 2020 programme delivers the identified £1 million saving / income generation
CP20 Take forward the council’s Commercial Strategy and commercial proposals
16Enable a sustainable town and council:
OUR PLANS FOR 2019/20
CP21 Manage our property portfolio to stimulate growth, generate returns and meet changing service
needs
CP22 Develop an Investment Strategy to support the council secure its financial future
CP23 Deliver our People Strategy so that our staff development meets our ambitions
PRIORITY 4: Celebrate and support our communities
Why our communities are a priority
Our communities are what makes Watford the vibrant and welcoming place it is. We are fortunate
that, whether they are made up of residents, businesses, schools or local organisations and groups,
Watford’s communities work together to really make a difference in the town. This is not
something that we take for granted and so recognise that the council has a role to play in doing
what we can to support what our communities are trying to achieve.
We are fortunate in Watford that the majority of our population enjoy a high standard of wellbeing
and healthy lives and are able to access help when they may need it. We recognise that this is not
the case for everyone and people’s circumstances can change. We need to understand where
these pressure points are for our town, and for individuals, and ensure that we are working with
our partners to minimise the issues vulnerability can bring.
What we are doing to achieve this priority
Since coming into office in May 2018, Elected Mayor, Peter Taylor, has championed a number of
community-related initiatives. He has launched the town’s commitment to becoming more dementia
friendly; this will be taken forward by the key partners working in this area, with the support of the
council and leadership of the Mayor. He has also set up a Town Centre Task Group, which will focus
on how all key partners can join forces to tackle issues and build the town centre’s reputation as a
great place to visit and enjoy.
We are also committed to working with our sports community to build on the exceptional range of
sports and leisure facilities we have in Watford and that play such an important part in local people’s
health and wellbeing. Our revised Sports Development Framework sets out how we will do this.
We will continue to support our more vulnerable residents by taking steps to ensure they claim the
benefits they are entitled to and are exploring options for new cemetery provision, which we know is
an important facility for many of our communities.
17Celebrate and support our communities:
OUR PLANS FOR 2019/20
CP24 Make our town centre safer and even more welcoming for those who live, work and visit
CP25 Undertake a review of the role of the third sector
CP26 Work with partners and our communities to make Watford more dementia friendly
CP27 Explore options to meet the needs of our residents for cemetery provision
CP28 Deliver the Sports Development Framework action plan to engage local people in healthy sports and
leisure activities
CP29 Review and refresh the Big Events programme to ensure it remains vibrant and appealing
CP30 Make it easier for our communities to access and claim benefits to which they are entitled
CP31 Consider proposals for the council tax scheme and the impact of Universal Credit
18Monitoring the Plan
Ensuring we deliver our Corporate Plan is critical to our success as an organisation and builds our residents confidence
that we keep our promises.
We ensure delivery is on track through:
Making sure all our Corporate Plan areas of work are reflected in service plans, work programmes and individual
performance development review objectives, building the ‘golden thread’ through the organisation
Identifying the key milestones for our work and holding ourselves to account for delivery – this will include regular
updates to our Cabinet, Programme Management Board and Leadership Team
Establishing a robust set of performance measures that are regularly monitored by Leadership Team, Portfolio
Holders and our Scrutiny Committees. These measures extend to our outsourced services
Providing challenge and assurance through robust governance including: Programme Management Board for our
major projects, Property Investment Board for our property related work, Finance Review Board for our finances
and Digital Watford Board for our 2020 transformation agenda
How do I find out more?
www.watford.gov.uk/councilplan
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