Vodafone NZ MMC Partner Handbook - May 2011 - Version 2
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Vodafone NZ MMC Partner Handbook May 2011 - Version 2
Contents
Change Control ................................................................................................................................................................................................. 5
VodafoneNZ MMC Partners Handbook ................................................................................................................................................... 6
Contact Information ........................................................................................................................................................................................ 7
SECTION 1............................................................................................................................................................................................................ 8
Service Components ....................................................................................................................................................................................... 8
Number ranges .................................................................................................................................................................................................................... 8
Commercial information .................................................................................................................................................................................................. 9
Service Specific Requirements ................................................................................................................................................................ 12
Overview................................................................................................................................................................................................................................ 12
Types of Customer Consent ......................................................................................................................................................................................... 12
Customer consent “to receiving the texts“ must be expressed or consent that can be reasonably inferred as defined in
the UEMA clause 4(1) (a) (i) and (ii). (Unsolicited Electronic Messages Act 2007) ............................................................................... 12
Standard Opt in .................................................................................................................................................................................................................. 13
Double Opt in ...................................................................................................................................................................................................................... 14
Standard Opt out ............................................................................................................................................................................................................... 15
Chat Service ......................................................................................................................................................................................................................... 16
Bulk Txt/Masking .............................................................................................................................................................................................................. 17
Standard Non-Subscription Service .......................................................................................................................................................................... 18
Non-subscription Service Specific Rules ................................................................................................................................................................ 19
Charity .................................................................................................................................................................................................................................... 19
Txt2win .................................................................................................................................................................................................................................. 19
Age Restricted Content .................................................................................................................................................................................................. 20
Contentguard...................................................................................................................................................................................................................... 21
Content guard Scenarios ............................................................................................................................................................................................... 22
Content guard Public FAQs ........................................................................................................................................................................................... 24
SECTION 2......................................................................................................................................................................................................... 25
MMS ..................................................................................................................................................................................................................... 25
Introduction......................................................................................................................................................................................................................... 25
Premium MMS................................................................................................................................................................................................. 25
How does MMS work? ...................................................................................................................................................................................................... 26
Important MMS Facts ................................................................................................................................................................................... 27
File Size .............................................................................................................................................................................................................. 27
Throughput ...................................................................................................................................................................................................... 27
Recipients ......................................................................................................................................................................................................... 27
MMS Expiry times........................................................................................................................................................................................... 27
Information on the elements in the MM7_delivery_report.REQ. ............................................................................................ 29
MMS Status Table .......................................................................................................................................................................................... 29
Unsupported File types .................................................................................................................................................................................................. 30
Supported File types ........................................................................................................................................................................................................ 30
SECTION 3......................................................................................................................................................................................................... 31
Service Requests and Timeframes......................................................................................................................................................... 31
Service Request Types .................................................................................................................................................................................................... 31
Service Amendment Rules ........................................................................................................................................................................................... 31
Service Request Form ..................................................................................................................................................................................................... 32
Timeframes ...................................................................................................................................................................................................... 34
SECTION 4......................................................................................................................................................................................................... 35
Financial Interactions .................................................................................................................................................................................. 35
Mobile Phone Use ............................................................................................................................................................................................................. 35
Bulk Txt .................................................................................................................................................................................................................................. 36
Shortcode Management Fees ..................................................................................................................................................................................... 36
Commissions....................................................................................................................................................................................................................... 36
SECTION 5......................................................................................................................................................................................................... 37
Technical Information and Support Processes ................................................................................................................................ 37
[MMC Partner Handbook ver 2.0 May 2011] Page 3Vodafone Network Management support model ............................................................................................................................................... 39
Managed Partner Fault Resolution Process........................................................................................................................................................... 40
SECTION 6......................................................................................................................................................................................................... 41
Database Management ............................................................................................................................................................................... 41
Delivery Receipts:.............................................................................................................................................................................................................. 41
Local and Mobile Number Portability....................................................................................................................................................................... 41
Quoting Section 23.4 of the TCF Mobile Messaging Services Code, December 2010: ....................................................................... 41
SECTION 7......................................................................................................................................................................................................... 42
Complaints Handling Process .................................................................................................................................................................. 42
Classification of Complaints ......................................................................................................................................................................................... 42
Principles for Complaints Resolution ....................................................................................................................................................................... 42
Resolving Customer Complaints ................................................................................................................................................................................ 43
Glossary ............................................................................................................................................................................................................. 44
[MMC Partner Handbook ver 2.0 May 2011] Page 4Change Control
Person Making
Date Changes made to content Version
Changes
2008 Homai Mistry Original Handbook created and distributed 1.0
Changes to the contact information
Changes to the commercial information
Changes to service specific requirements
Sections have been added for ease in access to the book
New format to the message flows
2011 – May Homai Mistry 2.0
Content Guard Message flows introduced
New Section on MMS
Updated Service Request Form
Changes included in the Financial Transactions Section
Changes included in the Database Management section
[MMC Partner Handbook ver 2.0 May 2011] Page 5VodafoneNZ MMC Partners Handbook
About Vodafone NZ MMC Partners team
Vodafone NZ’s Managed Partners team is focused on helping organisations to:
Deliver content over mobile networks and
Generate revenues from monetising the communication, transaction and interaction with their
customers through the mobile channel
Who needs this handbook?
You should read and utilise the information in this handbook if your organisation wants to:
Help your content providers more effectively with their end-customer
Generate revenue for mobile content delivery
Apply a mobile messaging channel to existing communications mechanisms
Purpose of the VodafoneNZ MMC Partner Handbook
The Vodafone Managed Partner handbook is designed to assist in developing an understanding of the capabilities of the
Managed partner solutions and associated pricing. As changes occur, an updated version of this handbook will be issued to
you.
How to get started
This handbook with provide you with all the information that you would need to design, implement and maintain services
running over the Vodafone network.
There will always be situations where the solution you want to design falls outside of the scope outlined in this document.
In that case, please see the “Contact Details” section to direct your query to the most appropriate person within the
Vodafone Managed Partner team who will assist you.
Important things you should know
The New Zealand Messaging Industry is impacted by various regulatory and legislative bodies. As a result, it is necessary
that the supply of any solutions by Vodafone as described in this handbook is governed by a strict set of terms and
conditions. While Vodafone approval is required for services that run on our network, it remains your responsibility to
ensure services that you submit for approval are compliant with all Vodafone and Industry regulations.
Prior to accessing our network, you will be required to sign a contract, which requires your compliance with all regulatory
and legislative requirements. It is recommended that you seek legal advice prior to entering into any contract so that you
are fully aware of your obligations. Failure to comply may lead to rectification fees being charged or services being
terminated.
Below are some of these requirements which you will need to familiarise yourself with:
Regulatory Body Name Website
Department of Internal Affairs Gambling Act 2003 www.dia.govt.nz
Department of Internal Affairs Unsolicited Electronic Messages Act 2007 www.dia.govt.nz
Telecommunications Carriers Forum Code for the Provision of Content Via Mobile www.tcf.org.nz
Telecommunications Carriers Forum Mobile Messaging Services Code www.tcf.org.nz
Telecommunications Carriers Forum Local & Mobile Number Portability www.tcf.org.nz
Advertising Standards Authority Code of ethics www.asa.co.nz
There may be abbreviations or terms within this guide that you are not familiar with. Please refer to the “Glossary” section
at the back of this Handbook for further information.
[MMC Partner Handbook ver 2.0 May 2011] Page 6Confidentiality
This MMC Partner Handbook contains commercially sensitive information disclosed by Vodafone to
MMC Partners in strictest confidence. This information is categorised C3 under Vodafone’s security
classification system, and as such should not be discussed in public places or where there is a real
chance of it being overheard. Common sense should be used when leaving voicemail messages
concerning matters classified C3 (e.g. the recipient should be asked to call back to discuss the
matter rather than describing the detail in the voicemail message). If sent electronically, C3
information must be protected by encryption. The MMC Partner Handbook must be stored in a
locked filing cabinet whenever it is not in use. It must be shredded by a MMC Partner upon
termination of the MMC Partner’s contract with Vodafone.
Contact Information
Please email for Submission of Service requests: mmc.partners@vodafone.com
Please email for General day to day Operational queries : mmc.partners@vodafone.com
For responses to all emails there is a standard 2 working day turnaround.
Name Role Contact Details
Email : tony.bacon@vodafone.com
Tony Bacon Sector & Partner Manager
Mobile : +6421 530 300
Email : homai.mistry@vodafone.com
Mobile Messaging Communications
Homai Mistry
Operations Manager
Mobile : +6421397823
Email : Helen.Sprenger-Locatelli@vodafone.com
Sector Manager - Transport, Security
Helen Sprenger-Locatelli & Mobile Messaging Mobile : + 64 21 331 684
Communications
[MMC Partner Handbook ver 2.0 May 2011] Page 7SECTION 1 Service Components Number ranges Below are the number ranges that are available for you to select from: Shortcode range Guidelines 0 Not to be used - STD codes 1 Not to be used - Telecom residential services voice range 2 Available 3 Available 4 Available 5 Available 6 Not available , however the 4 digit range is available for Age Restricted Content only 7 Not available at all 8 Available 9 Available however avoid if at all possible Throughout this document, there will be mention of “tariffed” and “non-tariffed” codes. Definitions of these two terms can be found in the Glossary of this document. [MMC Partner Handbook ver 2.0 May 2011] Page 8
Commercial information
Partner fees
The below prices are exclusive of GST
Product SMS MMS SMS + MMS
VPN Implementation $5,000 $5,000 $10,000
Partner Connection
Fees
VASP Account Set-up $1,000 $1,000 n/a
Set-up Fee 3 digit code $250 $250 $400
(once-off) 4 digit code $150 $150 $250
Charged when a 5 digit code $150 $150 $250
shortcode or
msisdn is activated
MSISDN $150 $150 $250
on the network
Monthly Rental Fee 3 digit code $60 $60 $95
(per month) 4 digit code $40 $40 $65
Rental fee Charged 5 digit code $40 $40 $65
for an active
shortcode and
MSISDN $40 $40 $65
msieach month
Code Migration Fee 3 digit code $250 $250 $400
(per code per
4 digit code $250 $250 $400
migration)
Chargefor migrating
5 digit code $250 $250 $400
a short code, long
cod or MSISDN from
one connection to
another within a
singular partner OR
MSISDN $250 $250 $400
from one partner to
another.
[MMC Partner Handbook ver 2.0 May 2011] Page 9Shortcodes
Shortcodes can be 3 or 4 digit numbers.The following price points are available for both Mobile Originating and Mobile
Terminating legs of codes that you set up.
Please ensure you have used the “Service Types” section as a guide for which combination of pricepoints is applicable to
each service type.
Tarriff Revenue Share to Managed Partner (incl GST)
(incl GST) SMS MMS
$0.20 $0.00 $0.04
$0.30 $0.05 $0.05
$0.40 $0.10 $0.10
$0.50 $0.20 $0.20
$0.75 $0.35 $0.35
$0.99 $0.50 $0.50
$1.50 $0.90 $0.90
$2.00 $1.20 $1.20
$2.50 $1.50 $1.50
$3.00 $1.80 $1.80
$3.50 $2.10 $2.10
$4.00 $2.40 $2.40
$4.50 $2.70 $2.70
$5.00 $3.00 $3.00
$5.50 $3.30 $3.30
$6.00 $3.60 $3.60
$6.50 $3.90 $3.90
$7.00 $4.20 $4.20
$7.50 $4.50 $4.50
$8.00 $4.80 $4.80
$8.50 $5.10 $5.10
$9.00 $5.40 $5.40
$9.50 $5.70 $5.70
$10.00 $6.00 $6.00
[MMC Partner Handbook ver 2.0 May 2011] Page 10MSISDN – Mobile Subscriber ISDN
MSISDN’s are centrally billed by Vodafone to the Managed Partners and are generally utilised as part of a “free to the
customer” proposition or for compliance requirements of chargeable services.
Please ensure you have used the Managed Partner Service Types sections as a guide for which combination of pricepoints
are applicable to each service type.
Monthly Volume of MMS(2) MMS
Product SMS
messages
(excl video) (video)
1 – 10,000 22c 22c 30c
Standard MSISDN / Masked MSISDN
10,001 – 30,000 22c 22c 28c
Free for end-customer to receive and
30,001 – 100,000 22c 22c 25c
reply
100,001+ 22c 22c 22c
1 – 10,000 9c 9c 30c
Standard MSISDN / Masked MSISDN
10,001 – 30,000 9c 9c 28c
Free for end-customer to receive.
Replies charged at standard rates or 30,001 – 100,000 9c 9c 25c
short code MO rate
100,001+ 9c 9c 22c
The 22c MSISDN Pricepoint is a flat rate regardless of the number of SMS sent or received.
.
[MMC Partner Handbook ver 2.0 May 2011] Page 11Service Specific Requirements
Overview
This section lists the service specific requirements of each service type, the components required to make it work, opt in /
opt out and an example of each.
This section is split into two separate groupings, Subscription and Non-subscription.
As subscription requires strict ‘Opt-in’ and ‘Opt-out’ processes, these have been explicitly laid out in detail.
There are also some additional service specific requirements that have been driven from regulatory requirements and are
detailed in this section as well.
As an example, the Gambling Act 2003 specifies that a customer must not be charged above the basic carriage charge to
participate in Txt2win scenarios. To this end, the service rules and charging model have been specified to ensure that
services operate within these parameters.
This is designed as a guide as there will always be situations where the solution you want to design falls outside of the
scope outlined in this document. In that case, please see the “Contact Details” section to direct your query to the most
appropriate person within the Vodafone Managed Partner team who will assist you.
It is recommended that you seek legal advice prior to entering into any contract so that you are fully aware of your
contractual obligations.
Types of Customer Consent
Customer consent “to receiving the texts“ must be expressed or consent that can be
reasonably inferred as defined in the UEMA clause 4(1) (a) (i) and (ii). (Unsolicited
Electronic Messages Act 2007)
Express consent would be when a user directly gives their consent electronically to receive the messages. A customer MO
request for information in response to any advertising or promotion is defined as Express Consent.
Inferred consent can come about through an existing business or other relationship, where there is a reasonable
expectation of receiving those commercial electronic messages
[MMC Partner Handbook ver 2.0 May 2011] Page 12Standard Opt in
This model is only applicable to mobile originating opting in; if its not mobile originating then you are required to use the
double opt in service flow.
Service Flow
Customer Vodafone Partner Content Provider
Process subscription
Send to partner Send to content provider
Send join to sc
Confirm via masked msisdn Confirm via masked msisdn Confirm via masked msisdn
Check customer expenditure
Send content via charged MT leg of SC & Compliance messages
via Masked Msisdn
Charging Models
Partner Charging Model Customer Charging Model
Shortcode Shortcode
$0.20 MO $ Premium Rated MT $0.20c To Opt in
MSISDN (Masked) Shortcode (Masked MSISDN)
$0.09c $0.00 to receive confirmation / compliance messages.
Service Rules
No Customer is to be charged above the basic carriage charge for opting into any service i.e. message
must be free or $0.20c
Confirmation of joining subscription messages must be:
Sent to the customer as a standard dedicated message and at no charge to the customer.
The Message must contain the following information in the order listed as per the TCF :
Message must commence with the phrase “Free message”
Confirm the customer has entered a subscription service arrangement
Include the name of the subscription service and optional description
Include subscription service cost
Include details of frequency of messages
Include details of the stop command and
Contact details for customer support, or helpline number.
Records must be maintained of all customer consent for their messaging service for a minimum of 2
years.
Suggested message format for a subscription confirmation is below:
[Free Msg] Thanks for subscribing to [name of service and (description optional)]. Cost [cost of service in $] per [product]
[no. of pushes] per[billing frequency]. until you send STOP to [originating service shortcode]. Helpline 0800xxxxxx
www.service.com
[MMC Partner Handbook ver 2.0 May 2011] Page 13Double Opt in
This is applicable to non-mobile originating opting in, if its a mobile originating then you are required to use the standard
opt in service flow. All chargeable subscription services are required to include a mobile authentication element as part of
the sign up process before any chargeable messages are sent to the customer.
Service Flow
Customer Vodafone Partner Content Provider
Initiates subscription via web
Sends verification key via Sends verification key Sends verification key via
masked msisdn via masked msisdn masked msisdn
Process subscription
Uses verification key to authenticate
Confirm subscription via
Confirm subscription via Confirm subscription via
masked msisdn
masked msisdn masked msisdn
Send content via charged MT leg of SC & Compliance messages
via Masked Msisdn
Charging models
Partner Customer
Shortcode Shortcode
$0.20 MO $ Premium Rated MT $0.20c To Opt in
MSISDN (Masked) Shortcode (Masked MSISDN)
$0.09c $0.00 to receive confirmation messages.
Service Rules
No Customer is to be charged above the basic carriage charge for opting into any service i.e. message
must be free or $0.20c
Double opt in is required for all non mobile originating opt in processes this includes but is not limited
to IVR and Web.
A subscription confirmation request is to be sent to the customers mobile phone requesting that they
reply to confirm subscription
When positive confirmation has been received from the customer, a “confirmation of joining
subscription” message can be sent
The Message must contain the following information in the order listed as per the TCF :
Message must commence with the phrase “Free message”
Confirm the customer has entered a subscription service arrangement
Include the name of the subscription service and optional description
Include subscription service cost
Include details of frequency of messages
Include details of the stop command and
Contact details for customer support, or helpline number.
Records must be maintained of all customer consent for their messaging service for a minimum of 2
years.
Suggested message format for a subscription confirmation is below:
[Free Msg] Thanks for subscribing to [name of service and (description -optional)]. Cost [cost of service in $] per [product]
[no. of pushes] per[billing frequency]. until you send STOP to [originating service shortcode]. Helpline 0800xxxxxx
www.service.com
[MMC Partner Handbook ver 2.0 May 2011] Page 14Standard Opt out
Service Flow
Customer Vodafone Partner Content Provider
Send to partner Send to content provider
Sends STOP to sc
Send confirmation on being unsubscribed via Masked Misisdn
Charging Models
Partner Customer
Shortcode Shortcode
$0.20 MO $ Premium Rated MT $0.20c To Opt out
MSISDN (Masked) Shortcode (Masked MSISDN)
$0. 09c $0.00 to receive confirmation messages.
Service Rules
Customers must be provided with an alternative to mobile opt out processes via either a website or
landline telephone
Customers must not be charged above the basic carriage charge for opting out via mobile
An opt out request is deemed as any message received from the customer that contains the word
“STOP”
Opt out requests must be actioned within 10 minutes for mobile originating opt out requests and no
longer than 2 working days for non-mobile originating
Where multiple services are running on the same code, support for advanced stop commands are
allowed provided that the following guidelines are met:
STOP or vice versa
Premium service name must be an obvious link to the service
If customer sends just STOP, they are to be removed from all services operating on that code.
Once a opt out message has been received from the customer, a confirmation message is required to
be sent in the following manner:
Sent to the customer as a standard dedicated message and at no charge to the customer.
Message must commence with the phrase “Free message”
The message must contain the following information and no other content is allowed to precede
this:
Name of the subscription service/s that have been unsubscribed from
May include information on how to rejoin the subscription service
& Include contact details or the helpline
Where advanced stop commands are in place and the customer has requested to opt out of all
services on that code, a separate unsubscribe confirmation must be sent for each subscription service
being terminated
Suggested message format for confirmation of Unsubscribing
[Free Msg] U r now unsubscribed from [Service Name]. To re-subscribe, SMS“Tones” to [Shortcode]. Cost = $4.50 per month.
Helpline 0508xxxxxx
[MMC Partner Handbook ver 2.0 May 2011] Page 15Chat Service
Service Flow
Refer to standard opt in diagram, double opt in diagram standard opt out.
Charging Models
Partner Customer
Shortcode
Shortcode
$Premium rated MO $0.00MT to receive content
$Premium rated MO $ $0.00MT
Shortcode (Masked MSISDN)
MSISDN (Masked) for compliance only $0.09c
$0.00 to receive compliance messages.
Service Rules
Premium Mobile Originating is the preferred charging model for chat services. on the Vodafone New
Zealand Network.
Confirmation of joining subscription messages must be:
Sent to the customer as a standard dedicated message and at no charge to the customer.
Message must commence with the phrase “Free message”
Include the name of the chat service, cost and frequency.
Include details of the stop command.
Include helpline number
Partner must take every precaution to verify age and that user is over 18
Invitations to join chat rooms must not be paid for by receiver unless the invitation is extended to a
customer who has given express consent to pay for such invitations.
Participants to chat rooms must not be charged to receive chat room communications unless they
have expressly consented to accept the charges.
Partner must not send more than 3 messages to 1 message at any given time.
Partner must supply a $30.00 expenditure notification message in the following order:
Commence with the phrase “(free message)”.
Inform the customer that they have has passed the $30.00 spend
Include the name of the service and/or shortcode
Include details of the STOP command and helpline
Suggested message format for $30 spend notification
[FreeMsg] U r subscribed to [name of service]. U have reached or passed $30 spend on this service. To quit txt STOP to
[Shortcode].. Helpline 0508xxxxxx
[MMC Partner Handbook ver 2.0 May 2011] Page 16Bulk Txt/Masking
Service Flow
Refer to standard opt in diagram, double opt in diagram, standard opt out. They are only for use on the Vodafone Network.
Customer pays basic carriage charge
Partner Customer
Shortcode Shortcode
$ 0.20 MO MT $0.00 $ 0.20 MO MT $0.00
MSISDN Shortcode (Masked MSISDN)
$ 0.00 MO MT $0.09 $0.00 to receive compliance messages
Customer received service free of charge
Partner Customer
Shortcode Shortcode
$ 0.00 MO MT $0.00 $ 0.00 MO MT $0.00
MSISDN Shortcode (Masked MSISDN)
$ 0.00 MO MT $0.22 $0.00 to receive compliance messages.
Service Rules
No Customer is to be charged above the basic carriage charge for opting into any service i.e. message
must be free or $0.20c
Where there is a zero rated shortcode the MSISDN must always equal $0.22c
Where there is no shortcode, the MSISDN must always equal to $0.22c.
Where is a $0.20c shortcode the MSISDN must always equal $0.9c
Any new MSISDN will be “masked” to appear as the primary shortcode and billed at the designated
bulk txt rate.
Any replies to the Masked MSISDN will be rated at the MO leg of the primary shortcode.
All replies to the Masked MSISDN will be routed to the MO Leg of the primary shortcode.
[MMC Partner Handbook ver 2.0 May 2011] Page 17Standard Non-Subscription Service
Service Flow
Customer Vodafone Partner Content Provider
Send to partner Send to content provider
Keyword to sc
Process request
Send content via MT leg of the shortcode
Charging Models
Partner Customer
Shortcode
Shortcode
$Premium rated MO $0.00 MT to receive content
$Premium rated MO $ 0.00MT
Shortcode (Masked MSISDN)
MSISDN (Masked) for compliance only $0. 9c Tiered
$0.00 to receive compliance messages.
Service Rules
Content must not be sent to the customer without a mobile originating request i.e. 1 to 1.
Examples of Txt2Win, Charity Services etc.
[MMC Partner Handbook ver 2.0 May 2011] Page 18Non-subscription Service Specific Rules
Charity
Service Flow
Standard Non-subscription service flow is the only flow available for Charity services
Charging Models
Partner Customer
Shortcode Shortcode
$3.00 MO $ 0.00MT $3.00 MO $0.00 MT to receive content
Service Rules
May not run for more than 3 consecutive months in any 12 month period
Must supply Vodafone with copy of charitable trust deed and letter of GST exemption.
May not use the same shortcode for multiple charity services at any given time.
A stand down period of 30 days must be maintained between 2 campaigns on one short code
Txt2win
Service Flow
Standard Non-subscription service flow is the only flow available for Txt2Win services
Charging Models
Partner Customer
Shortcode
Shortcode
$0.20 MO $0.00 MT
$0.20 MO $ 0.00MT
Shortcode (Masked MSISDN)
MSISDN (Masked) for compliance only $0.9c
$0.00 to receive compliance messages.
Service Rules
Must not exceed more than $0.20c as per the Gambling Act 2003
Must not be combined with a premium subscription service
[MMC Partner Handbook ver 2.0 May 2011] Page 19Age Restricted Content
Service Flow
Refer to standard opt in diagram, double opt in diagram standard opt out.
Charging Models
Partner Customer
There is no specific charging model for ARC; any of the Must remove turn Content guard off to access ARC this is at a cost
current charging models can apply. of $0.50c to the customer
Service Specific Rules
Service must run behind Content Guard (explanation on Content Guard follows on the next page)
Service content must be in line with the parameters of the Adult Content Matrix
The 4 digit 6xxx number range has been reserved for age restricted services.
[MMC Partner Handbook ver 2.0 May 2011] Page 20Contentguard
Introduction:
At Vodafone we want to make sure our customers are getting the content they want on their mobile. This is why we've
launched 'Contentguard', a new initiative which allows customers to choose the content they want to see on their mobile
and protects young people from exposure to age-restricted content. Contentguard works by barring and filtering content.
How does it Work?
Vodafone have implemented a new system that performs content filtering for both off net and on-net WAP traffic and also
for premium SMS.
From now on Contentguard will be automatically turned on for all our customers, both prepay and postpay, and to access
age restricted content they will need to turn contentguard off first.
How can customers turn Contentguard off?
To turn Contentguard OFF customers will be asked to agree to Vodafone’s terms and conditions and verify their age by
supplying us with their credit card details.
The customer will need to be registered to www.vodafone.co.nz and logged in to be able to manage Contentguard. They
can turn Contentguard ON on the Vodafone site (www.vodafone.co.nz) at My Vodafone or on their handset, or they can
Free TXT ‘CG ON’ to 474.
To get your current status you can FreeTXT ‘CG’ to 474. For further information, you can go to My Vodafone at
www.vodafone.co.nz.
How much does it cost?
To turn Contentguard off users will be charged $0.50. There is no charge $0.00 to the user for turning Contentguard on.
In summary our objectives for delivering Contentguard are –
To implement an age-verification process that meets the TCF Code of Practice. That is, “a process that
is used to verify, as much as reasonably possible, that a customer is over the age of 18”.
To restrict customers’ off-net WAP access to content that is appropriate to their age / profile through
the implementation of an off-net content filter.
To restrict customers’ on-net WAP access (Vodafone live!) to content that is appropriate to their
age/profile through the implementation of an on-net content filter. (This will allow for the future sale
of age-restricted content and services on Vodafone live!)
[MMC Partner Handbook ver 2.0 May 2011] Page 21Content guard Scenarios
Content Guard scenario 1
MO Message
Customer Vodafone
16 years old
Content guard preferences are FreeMsg: Yr request
not set was unsuccessful.
U must be 18 or over
Sends txt to 6xxx which belongs to 2 use this txt service.
an age restricted service 4 info visit
www.vodafone.co.nz/contentguard
or click about content guard
Receives a txt from Vodafone informing them that
they are not able to use this service until they
verify their age.
Content Guard scenario 2
MO Message
Customer Vodafone
Partner
22 years old
FreeMsg: Yr request
Content guard on
was unsuccessful.
U must be 18 or over
Sends txt to 6xxx which belongs to 2 use this txt service.
an age restricted service 4 info visit
www.vodafone.co.nz/contentguard
or click about content guard
Receives a txt from Vodafone informing them that
they are not able to use this service until they verify
their age. Sends age restricted content
Turns content guard off at vodafone.co.nz
OR Vodafone live! On their mobile
Sends txt to 6xxx which belongs to
an age restricted service
Customer receives the age restricted content
[MMC Partner Handbook ver 2.0 May 2011] Page 22Content Guard scenario 3
MT Messsage
Customer Vodafone
Partner
14 years old
Content guard set to on
We cannot deliver a txt
Signs up online to an service as you must
age restricted service ignoring be 18 or over to receive it.
T&Cs or messages informing 4 info visit
www.vodafone.co.nz/myvodafone
users to be 18+
Sends
age restricted content
Receives a text from Vodafone informing
them that they won’t be able to access the
service due to their age
Receives a negative
delivery receipt
Receives a txt from Vodafone informing them that an (indicating Access Controls
sms has been blocked As a reason)
Until retry limit is exceeded
Content Guard scenario 4
MT Message
Customer Vodafone
Partner
22 years old We cannot deliver a txt
Content guard set to on service as you must be
18 or over to receive it. 4
Signs up online to premium sms Info visit
service for adult content www.vodafone.co.nz/myvodafone
Receives a txt from Vodafone informing them that
they are not able to use this service until they verify
their age.
Receives a negative
Turns content guard off at vodafone.co.nz delivery receipt
Receives a txt from Vodafone informing
OR Vodafone live! On their mobile (indicating Access Controls
them that an sms has been blocked
As a reason)
Signs up online to premium sms
service for adult content
Sends age restricted content
Customer receives the age restricted content
[MMC Partner Handbook ver 2.0 May 2011] Page 23Content guard Public FAQs Q: How does it work? A: It gives our customers the choice to select whether they are able to view restricted content on Vodafone live! And through SMS services delivered across our network. The default setting will be to have Contentguard turned ON whilst browsing on Vodafone Live!, so customers who want to view restricted content on Vodafone Live! will need to turn Contentguard OFF. Q: Why am I blocked from viewing age-restricted content on Vodafone Live! Or utilising SMS services but not when browsing the internet? A: Contentguard currently works when browsing Vodafone live! And SMS Services only. We plan to release the version of Contentguard that will work when browsing the internet soon Q: What kind of content can people view with Contentguard OFF? A: Once Contentguard has been turned OFF customers will be able to view age restricted content. . Q: How do you classify content as adult? A: Classifications of adult services are made against the Vodafone Adult Content Matrix (which can be obtained upon request). Q: Is this just for On Account customers - what happens if you’re on PrePay? A: The same settings of Contentguard are automatically available to both On Account and PrePay customers. Q: How do I set up Contentguard on Vodafone live!? A: You can use Vodafone live! on your mobile to check your Contentguard setting and turn Contentguard OFF or ON. To do this click on the Contentguard link on the My Vodafone page in Vodafone live!. Contentguard Manager will display your current setting and guide you through the process should you wish to change it Q: How do I set up Contentguard by text message? A: You can text Vodafone to get your current Contentguard setting and turn Contentguard ON. To get your current setting text “CG” to 474. To turn Contentguard ON text “CG ON” to 474. You will be sent a confirmation text to let you know that you are now protected from viewing age restricted content. Q: How will the charge appear on the bill? A: The 50c transaction appears on your credit card statement as “VFNZ Contentguard OFF”. Any proceeds from these after transactional costs will be donated to the Vodafone Foundation which helps ‘at risk’ youth Q: What’s the turnaround time when a customer changes Contentguard ON or OFF? A: It will be immediate however we recommend that to be sure, you turn your phone off and back on to reset it. [MMC Partner Handbook ver 2.0 May 2011] Page 24
SECTION 2
MMS
Introduction
Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content
to and from mobile phones. MMS is specified by 3GPP, and allows for submission and reception of multiple
content types (e.g. video, audio, images, text) to and from a mobile device. MMS is a store and forward medium
that takes advantage of a carrier’s MMSC to store an MMS message for retrieval via a handset, as well as accept
messages from handsets for on forwarding to another device.
Vodafone MMS is a store and forward messaging service that allows mobile subscribers to exchange messages
with integrated text, audio and images. MMS allows for a variety of message content types, including moving
or still images, sound and text to be originated or terminated using a compatible MMS mobile handset.
The MM7 interface is used by Value Added Service Providers to send/receive messages via Vodafone’s MMSC
(Multimedia Messaging Service Centre) to users handsets.
From a client perspective, you will need to provide network infrastructure to connect to Vodafone New
Zealand as well as an application to support the MM7 protocol.
Premium MMS
Vodafone offers a Premium MMS service where content partners can send messages to Vodafone customers via our
MMSC.
These messages are submitted to our MMSC via the MM7 gateway. All communications will need to conform to the MM7
protocol which is a standard 3GPP protocol
Content Partners
Via MM7 Gateway
Vodafone
MMSC
Customer Customer
[MMC Partner Handbook ver 2.0 May 2011] Page 25How does MMS work?
Sending a MMS
A user agent composes a MMS on their handset. This is normally in the MIME format and will often use a SMIL file to dictate
the slide transitions timing of the content.
Once the MMS is composed the user will then send the MMS to another user. This could be another mobile number, email
address, or short code.
All Vodafone handsets have pre-defined MMS settings. This defines the WAP gateway, MMS URL and the APN used.
These settings are the same for every handset and instructions on how to set up a handset for MMS can be found on our
website. (ref. www.vodafone.co.nz)
The handset will "submit" the message to the MMS URL. To do this the handset establishes a data connection then sends
the message via WAP, or WAP 2 to the MMSC. NB all handsets must be enabled for mobile data to send/receive MMS.
From here the message is considered submitted. There are some checks that are done for users to ensure that they have
enough credit to send the MMS.
Once the message is submitted it is "stored" in the MMSC.
Receiving a MMS
If the message is addressed to another user then the MMSC will send a MMS notification to the user’s handset.
This notification is sent over our SMS network. The notification includes the URL of our MMSC, and a unique message ID.
Once the handset receives the notification it will automatically retrieve the message. Some handsets have a manual
retrieval mode where the user is required to actively retrieve the message.
The handset creates a data connection and then downloads the message to the device. Once the message is successfully
downloaded to the device it will send confirmation back to the MMSC.
High level message flow
Partner Customer
Technical Message Flow:
Simplistic version: Originator
Recipient
VASP MMS Relay/
MMS UA
Server
MM7_submit.REQ
MM7_submit.RES
MM1_notification.REQ
MM1_notification.RES
MM1_retrieve.REQ
MM1_retrieve.RES
MM7_delivery_report.REQ MM1_acknowledgement.REQ
MM7_delivery_report.RES
[MMC Partner Handbook ver 2.0 May 2011] Page 26Important MMS Facts
File Size
MMS messages should not exceed 500KB. This is a network controlled limit. When we set up a partner we set
the limit of each service to 500KB. This is a configurable limit, however for issues around congestion and
capacity of our platform we wouldn’t want partners to exceed this limit..
NB. A partner can submit any message size to use, but if it exceeds the limit we set for them then the message
will be rejected and will generate a specific error message.
We would recommend that if you want to promote viral messaging, that you limit your size to 300KB which is the P2P
restricted file size.
Throughput
There is a maximum of 150 transactions per second across the MMSC, so we have set a throttling rate for each partner on
the MMSC of the recommended 5 TPS. This means that the submission of an MMS by a particular partner will be throttled
at 5 transactions per second. Each partner may have various services, but the throttling rate will apply across all services
for the partner.
This doesn’t affect the ability of the partner to submit the messages to us but it does affect the speed at which we push the
messages out to the customers
Recipients
As you can add multiple recipients per message, the maximum number of recipients per message should not
exceed 5. However it is up to the partner to balance the number of recipients and number of messages to
maximise this limit.
MMS Expiry times
P2P is subscriber to subscriber.
P2A is when a subscriber sends a message to a short code, or provider.
A2P is when a provider sends a message to a subscriber.
Message type Expiry Time
P2P and P2A 48 hours (Max system time) or as specified by user.
A2P - Zero rated 24 hours
A2P - Chargeable 2.3 hours or as specified by CP in MMS message
Automatic and Manual retrieval
In general, handsets are set to automatically retrieve their MMS messages. For most customers, they would
have manually changed their handset settings to manually accept MMS.
MMS allows for the retrieval of MMs in a manual or automatic fashion. The retrieval mode is a terminal
behaviour and is based on different factors. These factors may include roaming conditions, message size, MMS
User Agent configuration, recommendation from the MMS Relay/Server for retrieval, the originator of an MM,
and transport of application data.
In automatic mode the retrieval of an MM and its storage to local memory is accomplished without any
interaction with the end user. Depending on terminal implementation, the MM may be displayed to the end
user with or without any pre-notice. In this mode the end user is probably not aware of the MM notification and
whether it's stored on the device or not.
[MMC Partner Handbook ver 2.0 May 2011] Page 27In manual mode the end user is made aware of the MM notification and is allowed to make a decision whether
to download the MM or not. In this mode the end user is aware of an MM notification and where it's stored on
the terminal
Message Delays
PremiumMMS is sent using one VPN, and this uses up bandwidth meaning there is the possibility of message
delays. To mitigate delays:
1. Add multiple recipients onto one message send (no more than 100)
2. If message delays are still occurring, some monitoring of the VPN link may be required, and the VPN
link may need to be made bigger,
We recommend communicating the following information to partners:
“MMS messages will be notably larger than your SMS submissions. Upon establishing connectivity to
Vodafone we would recommend that you monitor your VPN link to us for any traffic issues. If you find that the
current capacity does not meet your requirements you may want to consider upgrading your VPN link. Please
consult with us if you intend on making any VPN changes.”
The flow on effect of increasing the VPN link may require a redesign of our current VPN connectivity
(depending on what changes are made at the customers end).
The effect of over utilizing the VPN link will result in slow delivery of MMS messages to our MM7 gateway.
Additionally, partners will need to take into account the fact that they can request delivery reports, which will
mean we send data back to them over the same VPN link.
Switched off handset
If a customer’s handset is switched off when the MMS is received, and the customer’s handset is set to
automatic retrieval, the message will expire and be deleted if not retrieved within 2.3 hours. The customer will
be unable to tell that they ever received the message.
If the customer’s handset is set to manual retrieval, the message will still expire if not retrieved
within 2.3 hours, however the SMS notification will still appear on the customer’s handset. If the
customer clicks on this notification after the expiry time, an error message will appear (dependent
Short Code MO Rate MT Rate
123 $0.20 $3.00
on handset type)
[MMC Partner Handbook ver 2.0 May 2011] Page 28Information on the elements in the MM7_delivery_report.REQ.
Information element Presence Description
Transaction IDMandatory Mandatory The identification of the MM7_delivery_report.REQ/ MM7_delivery_report.RES
pair.
Message Type Mandatory The type of message used on reference point MM7 “
MM7_delivery_report.REQ”.
MM7 Version Mandatory The version of MM7 supported by the MMS Relay/Server
Message ID Mandatory The identification of the original MM.
Recipient address Mandatory The address of the recipient of the original MM.
Sender address Mandatory The address of the VAS that submitted the original MM.
Date and time Mandatory Date and time the MM was handled (retrieved, expired, rejected, etc.) (time
stamp)
MM Status Mandatory Status of the MM, e.g. retrieved, expired, rejected
MM Status text Optional Text description of the status for display purposes, should qualify the MM Status
MMS Status Table
Below is a list of the error messages that partners will receive when they submit a message via the MM7 gateway in the
delivery report
MMS Status Text Status Text Description
Rejected Subscriber is legacy MSISDN not in MMSC user database as
MMS capable
Rejected Reserve failed Not enough funds
Rejected Interconnect out not allowed Subscriber is interconnect
Retrieved Not present Delivered
Expired Not present Time of expiry (default/from
MM7_submit.REQ) elapsed
Expired Not present Handset switched off
Expired Not present MMS not recieved
[MMC Partner Handbook ver 2.0 May 2011] Page 29Unsupported File types
File types not supported:
'application/vnd.symbian.install'
'application/java-archive'
'application/x-java-archive','text/vnd.sun.j2me.app.descriptor'
NB: Each handset has a profile in the transcoder that specifies what file types it will support. Not all handset
support all file types. Vodafone updates these regularly. Additionally, all new handsets are tested for MMS by
the Handset Approval Team and any problems go to the Operations team for further investigation.
Supported File types
Video file: Picture Video file: Audio
Image Audio Video Properties Properties Text
bmp aac 3Gp Gif aac big5
gif amr 3Gp-no-bitr Jpeg amr gb3212
jp2 eMelody 3Gpp2 jpeg-prog eMelody iso-10646-ucs-2
jpc evrc asf h263 evrc iso-8859-1
jpeg evrc-qcp avi mpeg4 evrc-qcp iso-8859-2
jpeg-prog g711aLawWav aviVid mpeg1vid g711aLawWav koi8-r
mng g711uLawWav mpeg1 Avivid g711uLawWav us-ascii
png g711Wav mpeg4 Realvideo g711Wav utf-16
svg gsm610wav realMedia realvideo9 gsm610wav utf-7
tiff iMelody wmt Wmv mp3 utf-8
wbmp iMelody10 none nbAmr windows-1251
midi pcmWav
midi0 qcelp
midi1 realAudio
mp3 wav
nbAmr wbAmr
nokiaRNG wma
pcmWav
qcelp
realAudio
RTTTL
sagemRNG
smaf1
smaf2
smaf3
wav
wbAmr
wma
[MMC Partner Handbook ver 2.0 May 2011] Page 30You can also read
