VIRTUAL IN PERSON SEPTEMBER 30, 2020 - 9:00am - 5:30pm MT EVNTS slopes center, draper utah - Venture Capital
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SEPTEMBER 30, 2020
9:00am - 5:30pm MT
EVNTS slopes center, draper utah
VIRTUAL INPERSON
R C A P I TA L
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WeROC
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EURS REA
TABLE OF CONTENTS
2 WeROC AGENDA
3 SPONSORS
4 LETTER FROM TRENT, CEO AND PRESIDENT OF VCO
5 LETTER FROM KATHY, WeROC CHAIR
6 WeROC COMMITTEE
7 WeROC SPEAKERS
15 VENTURECAPITAL.ORG BOARD
16 WeROC MENTORS
23 ONE PAGE FACT SHEETS
29 VENTURECAPITAL.ORG DISCLAIMER
31 MAP OF VENUE
SEPTEMBER 30, 2020
9:00am - 5:30pm MT
EVNTS slopes center, draper utah L.
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WeROC Agenda 2020:
ES
TI
OPP ORTUNI
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WeROC
MEN EN
8:00 am – 9:00 am: Registration and Networking
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EURS REA
9:00 am – 9:15 am: Welcome by Salt Lake City Mayor Erin Mendenhall
9:15 am – 9:45 am: Breakfast & Keynote: Judy Robinett,
bgmkh]n\mbhg[rD'>ebsZ[^ma >ee^ H;kb^g%>lj'!NmZa;nlbg^ll:mmhkg^rl"
9:45 am – 10:45 am: How to get Funded Panel
Moderator: DbffrIZen\a!;^mZ;hhfO^gmnk^l"
Panel:Kb\aZk]AZld^ee!P^lmfbglm^k
THANK YOU SPONSORS
MEZZANINE SPONSORS
EVENT SPONSOR
JUDY ROBINETT “CRAC K THE FUNDING CODE”
BOOK GIVEAWAY SPONSOR:
SERIES SPONSORS
BEVERAGE SPONSOR
L ANYARD AND MASK SPONSOR
SEED SPONSORS
ANGEL SPONSOR
3
LETTER FROM TRENT C HRISTENSEN :lDbg`:kmankZg]abldgb`amllZmZmma^khng]mZ[e^%ma^Aher@kZbeZii^Zk^][^_hk^ma^f% \ho^k^]bgZ`k^Zm%kZ]bZgm\ehma'Pa^gbmln]]^ger]blZii^Zk^]%:kmanklg^ia^p%@ZpZbg% ikhihl^lZjn^lmmh_bg]ma^Aher@kZbe'BpZlk^\^gmerk^fbg]^][rZ_kb^g]%Zo^krln\\^ll_ne phfZg^gmk^ik^g^nk%paZmma^m^qmh_ma^frmama^glZb]'Bmk^Z]l%Ma^rmahn`ambmphne][^Z ]bl`kZ\^mh`h_hkmabgZ`khni'>Z\a^gm^k^]ma^?hk^lm:]o^gmnkhnlZmma^ihbgma^abfl^e_ aZ]\ahl^g%pa^k^bmpZl]Zkd^lmZg]ma^k^pZlghpZrhkiZma' :lChl^iagm^kma^_hk^lm Zmma^]Zkd^lmihbgm%pa^k^ma^k^blghiZma%Zg]\nmrhnkiZmamhpZk]lrhnk`hZe' G^o^kaZo^Bl^^gmabl[^mm^k^q^fieb_b^]maZgbgma^phf^g^gmk^ik^g^nkl%f^gmhkl%Zg];hZk] F^f[^klh_O^gmnk^
LETTER FROM KATHY RICCI On behalf of venturecapital.org ag]hnkhk`Zgbsbg`\hffbmm^^%Bf]^eb`am^]mhp^e\hf^rhnmh the 4th Annual “Women Realizing Opportunities for Capital” (WeRoc) Conference. We are a^k^mhZiieZn]Zg]\^e^[kZm^hnkbg\k^]b[e^_^fZe^[nlbg^llhpg^kl\k^ZmbobmrZg]bgghoZmbhg% \hnkZ`^Zg]m^gZ\bmrZg]ikhob]^ma^mhhel%g^mphkdlZg]bg_hkfZmbhgmhlniihkmma^fhgma^bk chnkg^rmhia^ghf^gZe^gmk^ik^g^nkbZeln\\^ll' Pabe^-) h_Zee[nlbg^ll^lbgma^\hngmkrZk^phf^ghpg^]%bmfZrghmlnkikbl^rhnmh dghpmaZm%Z\\hk]bg`mhZL;:lihglhk^]lmn]rbg+)))makhn`a+)*)%O
WeROC®
WeROC Chair: JAN NOLTE
KATHY RICCI The Influential Voice
Goldman Sachs 10K Small
Businesses at SLCC KIMMY PALUCH
Beta Boom Ventures
WeROC Committee Members:
JOLENE ANDERSON TARA ROSANDER
Vector Point Ventures Xceed Consulting
APRIL BENNETT LISA SHEERAN
Utah Industry and Innovation Center Hen House Ventures
PETER CALLISTER TARA SPALDING
VentureCapital.Org Hen House Ventures
TRENT CHRISTENSEN ANN MARIE WALLACE
VentureCapital.Org Women's Business Center of Utah
FRANCI EISENBERG JEFFREY WANG
Professional Recruiters Clearlink
YRENE LUQUE JOHN WILLIAMSON
Zions Bank Bonocore Technologies
TONI MARTINEZ MONIKA ZAIRI
NOW CFO VentureCapital.Org
MARCIA NELSON JANELL BALDWIN
Triple C Advisory Graphic Designer
6
WEROC SPONSORS
Andy has deep roots in the software space and regularly speaks at
Startup, Investor, and Technology events across North America. He
manages the Lighthouse Investments portfolio with positions in over 80
companies. He has founded or co-founded several INC 500 technology
businesses himself. Currently on the executive committee of the Salt Lake
City Angels, Andy is also a Limited Partner in BoomStartup and a mentor
bgO^gmnk^
Jeramy Lund is the Managing Director of Impact Investing at the Sorenson
Impact Center at the University of Utah. At the Center, he oversees a staff
doing advisory due diligence for various clients which has resulted in over
$30mm of direct impact investments and is the Managing Director for
University Venture Funds I&II. Jeramy holds a BS in Accounting from the
University of Utah and an MBA from Harvard Business School.
JERAMY LUND
SORENSON CAPITAL
Judy Robinett is the author of “Crack the Funding Code: How Investors
Think and What They Need to Hear to Fund Your Startup" and “How to Be
a Power Connector: The 5-50-150 Rule,” #1 of The Top Ten Business Books
of 2014 by Inc.com She has been on the advisory boards of Illuminate
Ventures, an early-stage venture capital firm based in Menlo Park,
California; Pereg Ventures, a venture capital firm based in New York;
and Springboard Enterprises based in Washington, DC. She was a
managing director of Golden Seeds Angel Network; the CEO of publicly
JUDY ROBINETT traded Medical Discoveries; and she served on the faculty of Goldman
CRACK THE LZ\all*)%)))LfZee;nlbg^ll^likh`kZf'
FUNDING CODE
8
Experienced technology leader, board member, STEM advocate,
strategist, and speaker. Cydni has built a career centered around scaling
innovation, driving digital transformation, and creating a customer
experience. As CEO of ForgeDX, she is a thought-leader on technology
storytelling and works with the Fortune 100 who use the platform for
customer experience and transformation from 5G to IoT to Customer
Experience. She also runs the Women Tech Council.
CYNDI TETRO
SSP & WOMEN
TECH COUNSEL
Erika is passionate about emerging technology and investing in
product-focused entrepreneurs. While responsible for deal evaluation,
execution, and portfolio oversight at Sorenson Capital, she has experience
at a private-equity backed company where she managed a $300M
portfolio and led strategic growth initiatives in advance of the acquisition
of the company. Erika holds a JD/MBA from Brigham Young University
and a B.S. in business management.
ERIKA NASH
SORENSON CAPITAL
As mayor, Erin is working hard to make Salt Lake City more
environmentally and economically resilient, and to take advantage of
ma^k^`bhglablmhkb\i^kbh]h_^\hghfb\hiihkmngbmr'La^bl]^m^kfbg^]
to ensure every Salt Laker — no matter their neighborhood, economic or
housing status, faith, race, or sexual or gender identity — can access all
the city has to offer. During her six years representing District 5 on the City
Council, she worked for equitable progress across the city, driving road
repairs and infrastructure maintenance, expanding access to transit and
affordable housing, and making the city more equitable for women and
ERIN MENDENHALL
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SALT LAKE CITY
degree in science and technology, both from the University of Utah.
9Kacie and her husband, Sam Malouf, founded Malouf™ 17 years ago as
young entrepreneurs. Today, Malouf™ is a seven-time nationally ranked
best place to work, and Certified B Corporation™ with more than 500
employees. In 2016, Kacie and Sam formalized the Malouf Foundation,
the charitable arm of the company dedicated to ending child sexual
exploitation. Kacie was recently named one of the 2020 30 Women to
Watch by Utah Business Magazine.
KACIE MALOUF
MALOUF FOUNDATION
Kassidi Henrie and her husband were founders of DevMountain, one of
the largest and most successful coding bootcamps in the US, from day one
through their acquisition by Capella University in 2016. She is now the
Director of Finance and Operations at Prenda, a K-8 education company.
;^lb]^la^keho^_hkgnf[^kl%la^blZelhma^\h&_hng]^kh_Zphf^gl
entrepreneurship organization called Braid. She is passionate about
mentoring women entrepreneurs and helping women become
economically independent.
KASSIDI HENRIE
PRENDA
Kathy has a passion for small business, entrepreneurs, and community/
economic development and has worked for over 30 years to help educate,
fund, grow, and advocate for women-owned businesses. She was the CEO
of the Utah Microenterprise Loan Fund, Assoc. State Director of the Utah
SBDC and now helps businesses identify opportunities to grow through the
Goldman Sachs 10K Small Business Program. Kathy holds B.S. degrees in
Finance and Management and an MBA from the University of Utah.
KATHY RICCI
GOLDMAN SACHS
10K SMALL BUSINESSES
AT SLCC 10Katie has built Assure into one of the fastest-growing companies in
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She also co-founded both a technology company and a law firm. Before
becoming a serial entrepreneur, Katie worked for Sara Lee, where she
managed the entire process of taking products from production to retail
shelves. She holds a B.S. from Brigham Young University.
KATIE NEILSEN
ASSURE
Kimmy is founder and Managing Partner of Beta Boom, a pre-seed firm
investing in founders in rising tech hubs with an emphasis on those that
have been overlooked due to gender, race and background. She is strong
advocate for impact investing, women, and diversity and inclusion efforts
in the tech space. Prior to Beta Boom, Kimmy founded a Silicon Valley
innovation firm which she ran for over a decade. She also developed and
led the whitespace gaming division for LeapFrog Inc. and served as
Director of Digital Marketing for a 3D printing toy startup with locations
across the MidWest. Kimmy has a B.A. in Computer Science from
KIMMY PALUCH Dartmouth College and MBA from MIT Sloan School of Management.
BETA-BOOM VENTURES
Ksenia Yudina is a Founder and CEO of UNest, the first mobile app that
makes it easier than ever before to create a manage tax-free college
savings account. Ksenia is an entrepreneur and financial expert with over
ten years of experience in the financial industry. As Founder and CEO
of UNest she has spearheaded the development of the breakthrough
fintech solution and raised funding from leading venture capital funds
including Northwestern Mutual, Anthos Capital, The Artemis Fund, Group
11, Draper Dragon, Unlock Ventures, and Vested Ventures. Ksenia was a
2019 Finalist in Quesnays Female Founders in Fintech competition. She has
KSENIA YUDINA also been featured in The Wall Street Journal, New York Times, Forbes,
UNEST Business Insider, American Banker, Inc. Magazine, USA Today, and US
News & World Report.
11Leslie is passionate about working with early-stage founders having
invested in over 45 early-stage companies, 11 venture funds, and founded
The Artemis Fund, a venture fund focused on high growth, tech-enabled,
Seed/Series A stage companies founded and led by women. She works
with high growth fintech companies and serves on boards such Houston
Angel Network, NACD Utah, among others. Leslie holds a B.A. from
Yale, an M.A. from the University of New South Wales, and a J.D. from
Fordham University School of Law.
LESLIE GOLDMAN
ARTEMIS FUND
Linda is the Founder/CEO of Airin, an artificial intelligence deep
technology company that clones the cognitive reasoning of enterprise
experts. Early Adopters include Microsoft, Google, Motorola, Teradata,
and Accenture. Linda holds 12 enterprise technology patents including two
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degree in Formal Logic at the University of California at Santa Cruz and a
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LINDA KLUG
AIRIN
Mary brings nearly three decades of management experience to the
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NATE MCBRIDE
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RICHARD HASKELL
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Z\khllma^Ngbm^]LmZm^lmh_Z\bebmZm^lh\bZebfiZ\mikh`kZfl_hki^hie^
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SHERYL GRANT +))phf^glh\bZe^gmk^ik^g^nkl_khfho^k,)\hngmkb^l'
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13Silvia is the Executive Director for the Suazo Business Center. The Suazo
Business Center is a 501c3 Utah nonprofit dedicated to the economic
empowerment of the minority community. In their last fiscal year they
served over 2600 clients. Silvia has over 20 years of experience working
with enterprises and organizations of all sizes, including government under
Governor Huntsman and Mayor Biskupski. She holds an MBA with an
emphasis in International Business from the University of Utah and a BA
degree in International Business from Westminster College.
SILVIA CASTRO
SUAZO BUSINESS
CENTER
As the founder and president of Hen House Ventures Tara is motivated to
help companies who intend to better the world through technological
innovations. Beginning her high-tech career in Silicon Valley when she
taught herself to code software, she became the first employee, and
eventually VP of Marketing at industry leader, SugarCRM. Her experience
also includes roles as CMO at GroundWork Open Source and co-founder
and CPO at BenchPick.
TARA SPALDING
HEN HOUSE VENTURES
Taylor has been vetting and de-risking new ideas and companies all of
his career. Over the last 20 years, Taylor has spent time in investment
management, investment banking, University Technology Transfer, and
founding and launching companies. Working with, and investing in the
people who create and then bring new ideas to the market is one of
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TAYLOR BENCH
SUMITT STUDIOS
14
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15Moda B Team Mentors: Gary Bowen Tom Lund
Amy Bowman Retired Team Leader
Presenter Tanner LLC
Moda B Kirsten Holmberg
Platform Idaho LLC Cavet Nelson
Linda Cabrales Investor Liaison
Team Leader Jeff Nelson VCO - Venture Funding Program
Utah SBIR Center AppliedApps
Paul Judge
Zachary Bair John McKnight Idaho Capital Ventures
Investor Liaison Park City Angels
VCO - Venture Funding Program Kirsten Holmberg
Mike Russell Platform Idaho LLC
Jason Wheeler Alpine Medical Technologies
Squire Greg Keller
Rick Brown G Keller Group
JP Tarbutton Veterans Business Resource Center
Holland & Hart LLP Sam Bernards
Reviate
Silverdraft Mentor Team:
Gary Bowen Amy Gile
Retired Matt McKinlay
Presenter
Advanced CFO Solutions
Silverdraft Supercomputing
Greg Keller
G Keller Group Norris Krueger Uvva Labs Mentor Team:
Team Leader Andrea Sommer
Sam Bernards Academy of Management Presenter
Reviate Uvva Labs
River Curtis
Bryce Hansen Investor Liaison Tom Lund
Small Business Development Center VCO - Venture Funding Program Team Leader
Tanner LLC
Dan Berger
Social Tables Ryan Flynn
Otso Mentor Team:
Investor Liaison
Marissa Limsiaco
Kirsten Holmberg VCO - Venture Funding Program
Presenter
Platform Idaho LLC
Otso
JP Tarbutton
Chandler Scott Holland & Hart LLP
Tom Lund
Summit Partners
Team Leader
Andy Jorgensen
Tanner LLC
Chris Badger Lighthouse Investments
NOWCFO
Jacob Halaj
April Young Bennett
Investor Liaison 1
Rick Brown Utah SBIR Center
VCO - Venture Funding Program
Veterans Business Resource Center
Rick Brown
Peter Lillehaug
Michael Oswald Veterans Business Resource Center
Investor Liaison 2
VCO - Venture Funding Program
Bryce Hansen
Ultimate Beauty Supply Small Business Development Center
Ryan Whitlock Mentor Team:
Title Holdings Priscilla Alden Dan Berger
Presenter Social Tables
Ultimate Beauty Health
16The Utah Industry and Innovation Center
proudly supports Utah’s Women-Owned
Businesses through:
• Creating sustainable advantages by aligning business interests
• Bringing together key stakeholders to spur economic growth
SBIR Services
• $43 million awarded to Utah small businesses for research
and development
• A success rate nearly double the national average
• All levels of proposal support to receive non-dilutive funding through
federal Small Business Innovation Research (SBIR) and Small Business
Technology Transfer (STTR) programs
Industry and Innovation Center
innovationutah@utah.gov | business.utah.gov
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18TANNER SUPPORTS
THE DRIVE OF WOMEN
ENTREPRENEURS EVERYWHERE
1920
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Profile:
URL:
moda-b.com
Industry:
Email: amy@moda-b.com Fashion/Apparel
One-Line Summary: Fashion-forward activewear for social dancers Employees: 1
Business Summary: Founded in February 2020, Moda B is a design company that
develops innovative clothing and accessories for social dancers. Contact:
Management: As a lifelong dancer, Amy knows and understands the dancing world and is Amy Bowman
focused on developing innovative clothing and building brand awareness. She also has a amy@moda-
b.com
background in venture capital, growth equity, and marketing.
801-413-3733
Customer Problem: Social dancers want to look and feel amazing when they go out
dancing, but they struggle to find clothes that are both functional for dancers and look Financial
great when going out on the town. Information:
Product/Services: Moda B is in the process of creating its first clothing line for both men Previous
and women. The clothes will be stylish and trendy but also have the breathability and Capital: $2,500
movability dancers are looking for. In the future, Moda B plans to offer dance shoes, Founders
accessories, and clothing for many styles of dance. Investment:
Target Market: Moda B serves all dancers who want the feeling of freedom and $4,000
breathability that athletic attire brings, but also desire fashionable clothes that leave Monthly Burn
them feeling confident and comfortable on and off the dance floor. Rate: $120
Customers: Latin social dancers are Moda B’s first customers, and they are very Pre-Money
Valuation: N/A
passionate about dance. It isn't just a hobby, it's their way of life. It is engrained in both
dance culture and Latin cultures that appearance is extremely important, and everyone
Management:
goes all out to look and dance their best. There are 55+ Latin dance festivals in the U.S.
Amy Bowman,
and an estimated 180,000+ dancers in attendance each year. CEO
Sales/Marketing Strategy: Moda B is an online store, and to create brand awareness and
trust they will go where the dancers are: festivals and congresses. Their go-to-market Advisors:
strategy is to be a vendor at these events. This will enable them to receive feedback as Tara Spalding
they design their first line and make adjustments to achieve product-market fit. Amy Caldwell
Business Model: Moda B is a design company with an e-commerce sales platform and Paul Bowman
outsourced manufacturing. Sales will be direct to consumer via the online store and some Mark Seastrand
in-person sales at dance festivals. Other sales/marketing channels include utilizing dance Vance Gough
instructors and performers as influencers and offering retail options at dance studios.
Competitors: Moda B exists to fill a white space in the clothing & apparel industry. Investors:
N/A
Indirect competitors include companies such as Ministry of Supply, Mizzen & Main, and &
Collar who target and offer moveable clothes to business professionals, not dancers.
Referred By:
Many of them do not have clothing for women. The biggest competition is companies Tara Spalding
that make athletic clothes for dancers. While dancers don’t typically wear these clothes
out to a dance club, the companies are still in the apparel industry and targeting dancers.
Financials* 2019 2020 2021 2022
(actual)
Rev N/A $18,500.00 $256,700.00 $770,100.00 [Amy Bowman]
[Taylorsville, UT
Expenditure N/A $19,861.03 $161,165.71 $483,497.12 84129]
Net N/A -$1,361.03 $95,534.29 $286,602.88 [www.moda-
*In Thousands (000) in USD b.com]
[801-413-3733]
24Otso eliminates cash deposits and personal guarantees from commercial real estate leases.
We Solve Big Problems:
Security deposits are costly and inefficient for everyone.
Founders and Board Members: Tenants lock essential capital and lose opportunity costs, additional resources, and time.
Marissa Limsiaco, Founder/President Landlords struggle with inadequate coverage for risk of default and assessing tenant financial risk.
• Co-Founder of two previous startups
• Combat Veteran For Commercial Landlords and Tenants:
• West Point, MBA Texas Christian #1 Landlord and owners who own lease their commercial assets
University, MPAff University of Texas #2 Tenants who want to lease a commercial space and have better uses for their cash than a deposit.
Josh Feinberg, Founder/CEO
• Over decade experience and involved Our Vision:
in 31 owner partnerships Otso provides an option for landlords to replace cash deposits in their commercial leases so businesses can put essential
• Over $1Billion in transactions capital to work. Our greater vision, however, is to leverage our exclusive lease data to make leasing easy and become the
source of truth for the commercial real estate industry, which currently does not exist.
• Leasing, Sales, Development
Frank Rogers, Founder/CTO We Will Win – Competitive Advantages:
• Experienced founder with multiple Our solution covers the majority of the market and provides a better process for all stakeholders in a commercial lease
exits transaction. Our financial reports streamline assessments leading to faster and more informed lease decisions. Our
• 20 years of technology and business guarantees enhance coverages against default for owners while providing significant liquidity to occupiers. We have a
architecture and managed $30M+ proprietary algorithm that can make rapid decisions like a lender using cash and cash management principles. By using
software development our unique underwriting process to make multi-year guarantees with credit enhancement we are a far faster, and more
• California State University adoptable solution than our competitors who rely on traditional assessments and bonds. We are first movers to market
Jim Young, CCIM, Board Member and can scale quickly because our product is offered nationally and is fully built.
• Development, construction of sale of
100+ commercial projects The Time Is Right:
• Over $600M in transactions With the current COVID crisis, it has become more essential for businesses to keep cash on hand and landlords need to
attract tenants to fill vacancies. Although residential real estate has fully adopted similar offerings, those in commercial
• West Point
real estate have failed to penetrate the market at scale (less than 1% of the total addressable market).
Point of Contact:
marissa@otso.io, 512.456.8536 We Have Traction:
Over 250,000 sq. ft of buildings have Otso coverage and we have approved over $80,000 of applications to date with
Financials: $10,000 in guarantees written.
• Funding Stage: Pre-Seed
A Giant Market Opportunity:
• Founders Investment: $150,000 Over 4M leases are signed annually with roughly of a trillion dollars being currently held in inefficient deposits,
• Current Monthly Burn: $15,000 mostly in cash. Furthermore, over $15 trillion in currently existing commercial real estate assets exist in the United States
• Capital Raised: $375,000 with over $250B locked in deposits, personal guarantees or other forms of collateral. Commercial real estate is also the
• Capital Seeking: $250,000 third largest asset group in the entire world. We focus on class B industrial and office (flex) assets with tenants sub
• Terms: Convertible Note $4M 10,000 S.F. in size.
Cap/20% Discount
We Make Money:
Advisors: Landlords pay us a monthly fee (approx. $80-100 for every $10,000 guarantee) depending on tenant creditworthiness
• Travis Oliphant, Founder of determined by our proprietary algorithm. Landlord passes the fee through rent. We also plan to monetize critical,
Anaconda exclusive economic data in the leases we underwrite for $20/comp.
The Competition – Ready for Disruption:
Investors:
• Jim Young • The Status Quo: Cash and LOC’s (Traditional collateral)
• Josh Feinberg • Rhino – Only office and deposit minimum of $25K
• Sputnik ATX • Securiti (The Guarantors)– Only office (mostly Class A) and deposit minimum of $100K
• Quake Capital
We Are Committed:
• Geekdom Fund
We are deeply passionate about helping businesses succeed and landlords retain tenants. We are obsessed and fully
Referred By: dedicated to accelerating the lease process through technology and innovation. Every building needs tenants to be
• Peter Callister, successful.
pcallister@venturecapital.org
We Are Making Moves:
Our short-term goal is to execute at least 5 guarantees by EOY 2020. At the end of 15 months, we will write 100
guarantees and cover 4M square feet of property.
Financials* 2020 (pilot) 2021 2022 2023
Guarantees 5 101 489 1,285
Premium Revenue $1,000 $162,382 $1.16M $5.87M
Data Revenue $0 $50,500 $389,000 $1.19M
Annual Revenue $1,000 $212,882 $1.54M $7.06M
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%% #)Email: priscilla.alden@ultimatebeautyhealth.com Company Profile:
One Line Summary: We are nutritional nutricosmetic supplements that provide www.ultimatebeautyhealth.com
beauty and healthy aging support from the inside-out. Industry: Health & Beauty
Business Summary: Our company’s mission provides an inside out approach to Point of Contact:
beauty health and wellness through Rejuvenation – the process of helping Name Priscilla Alden B.
someone look or feel better, younger, or more vital. Our brand specializes in the priscilla.alden@ultimatebeautyhealth.com
functions of the nitric oxide pathway to deliver safe and effective natural dietary Phone 949 939 8254
supplements, with incremental benefits for a society lacking in adequate nutrition.
Our products are NOT chemical, toxic, or pharmaceutical. We ARE natural, NON- Financial Information:
GMO, gluten free and vegan. Each formula is targeted for a specific result to Previous Capital: -0-
promote beauty and health from within. We are positioned in the U.S. $18 billion- Founders Investment: TBD
dollar beauty prestige market which encompasses a new category called Estimated Monthly burn
“nutricosmetics”* which is also a sub-category of nutraceuticals.* Rate:$15,000.00
Pre Money valuation: $800,000
Management: Investors: Self-Funded by Founder
Founder/Managing Director/Acting CEO: Priscilla Alden Broward
CMO’s: Priscilla Broward & Support from George Byrant, Digital Marketing Referred By:
Consultant John Williamson
COO: Jay Carter. GIOSTAR Stem Cell, Co-Founder Sage Five. Bonocore Technologies
jwilliamson@bonocore.com
Customer Problem: According to the Mayo Clinic, less than 3% of Americans live a (208) 426-3020
healthy lifestyle with a good nutritional diet. Today’s food is less nutritional than
that consumed fifty years ago. This is a result of accelerated population growth Jolene Anderson
causing plant and animal agricultural methodologies to increase food production Vector Point Ventures
with less nutrients. Jolenanderson777@gmail.com
(206) 300-9136
Product/Services: Nutricosmetic Supplements: Nitric Oxide Rejuvenation and
Recovery PRO : Nitric Oxide Pathway – NEW October 1st, 2020. (refer to Emerson
Introduction Card) www.ultimatebeautyhealth.com
Target Market: Is the “ingestible” “nutraceutical”, and “nutricosmetic” health
categories within the $18 billion beauty prestige market, outpacing skincare
growth. Beauty and Healthy Aging is the largest segment of growth in the global
wellness economy expected to hit 8.1 trillion by the end of 2020. Our avatar is the
Gen X woman, she controls 31% of the nation’s wealth. Our brand appeals to her
lifestyle choice not just vanity.
Customers: On-line, Emerson Ecologics – a leading distributor to the integrated
health market, and California Skin Supply – 4th quarter.
Sales/Marketing Strategy: An integrated educational approach through the
customer journey. An omnipresence strategy. Encompasses a need for social
media, Google, and IG advertising. Email Campaigns. Video.
Radio. Content. Blogs. Expose & Promote with select event participation.
Acquisition costs are associated with each strategy.
Business model: On-Line: Company Website. Amazon.
B2B: Select Distributors, Med Spa, Esthetician, Strategic Athletics ( ex: Peloton),
Indie & Purpose Driven Brand Retail Categories with brick and mortar & online
stores.
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28DISCL AIMER
1. By purchasing a ticket and registering for this event, you give VentureCapital.org the
rights and permission to publish and use any pictures you may be included in that are taken
at this event.
2. Neither this announcement nor the conference constitutes an offer to sell or the solicitation
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make any representation as to the reliability of the information provided by the participating
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29Funding Trends and
Key Resources
Reports:
PwC / CB Insights MoneyTree™ Report, 2020
Link: https://pwc.to/3cn80pG
The Top Angel Investors and Venture Capital Fund Managers 2019
Link: https://bit.ly/32UjWw0
PitchBook 2019 Venture Capital Outlook
Link: https://bit.ly/2VWlUoL
Tactical vs. Strategic: How to Become Acquirable
US and Global VC funding and deal activity
Link: https://bit.ly/2KccrHU
Angel Funders Report
Link: https://bit.ly/303doJM
National Venture Capital Association Resources
Link: https://bit.ly/3iZGDUX
Startup School From Y Combinator
Link: https://bit.ly/3011ujk
Wilson Sonsini Goodrich & Rosati Entrepreneurs Report
Private company funding trends
Link: https://bit.ly/2YUzMlc
2020 Pitchbook Analyst Note: Venture Capital Outlook
30The Slopes EVNTS Center
D R A P E R , U T
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MAX CAPACITY: 400
www.EVNTSgroup.com/Slopes-EVNTS-Center/ | hello@EVNTSgroup.com | 801.252.6045
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