VIEWS OF ANTITRUST LEGISLATION AND CONTENT MODERATION - Polling Presentation
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VIEWS OF
ANTITRUST
LEGISLATION AND
CONTENT
MODERATION
Polling Presentation
JULY 2022
© 2020 Morning Consult, All Rights Reserved.METHODOLOGY
This poll was conducted between July 16-17, 2022
among a national sample of 2,005 registered voters.
The interviews were conducted online and the data
were weighted to approximate a target sample of
voters based on age, educational attainment, gender,
race, and region. Results from the full survey have a
margin of error of +/- 2%.KEY FINDINGS
• Voters think regulating technology companies should be a low priority for Congress; of the tested issue
areas, 46% of voters say technology company regulations should be the least important priority to Congress.
• A majority of Democrat (83%) and Republican (66%) voters think technology company regulations
should a low priority for Congress.
• Voters think online platforms and apps should be able to remove hateful and violent content on their
platforms, and more removal needs to be done.
• 67% of voters, including a bipartisan majority, think online platforms should have the ability to remove
hate speech, violence, and other types of content from their platform, rather than being required to carry
all forms of content (20%).
• Half of voters do not think online platforms and apps are doing enough to remove (51%) harmful content
that is posted on their platform or app.
• When asked about the potential impacts of tech antitrust legislation, two-thirds of voters (66%) are
more likely to oppose after reading that tech antitrust legislation would restrict Amazon from
providing free shipping on Amazon Prime products.
• A majority of Democrat and Republican voters say they are more likely to oppose tech antitrust
legislation after reading about how they would restrict Amazon’s services.AGENDA
O N L I N E P L AT F O R M U S A G E A N D R E G U L AT I O N
POLIC Y VIEWS
ME S S A GE T E S T IN GONLINE PLATFORM USAGE AND REGULATION
Across the tested platforms, voters are most likely to frequently use Google (79%) and Facebook (65%),
with over half of voters saying they use Google several times a day (63%).
How frequently do you use the following online platforms or apps, if at all?
Several times a About once per A few times per About once a Once a month or I do not have
day day week week less often an account or do
not use
Google 63% 16% 12%
Amazon 14% 12% 26% 14% 28% 6%
YouTube 34% 17% 18% 10% 11% 10%
Facebook 48% 17% 8% 5% 6% 17%
Instagram 25% 9% 7% 5% 7% 46%
Apple 21% 8% 7% 4% 10% 51%
LinkedIn 4% 4% 7% 8% 14% 63%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.ONLINE PLATFORM USAGE AND REGULATION
Of the tested issue areas, 46% of voters say technology company regulations should be the least
important priority for Congress.
Below are current issue areas Congress is considering. Please rank how important each of the following issue areas should be for
Congress to address from 1 to 5, with 1 being the most important and 5 being the least important.
Rank: 1 Rank: 2 Rank: 3 Rank: 4 Rank: 5
A majority of Democrat
(83%) and Republican
(66%) voters think The economy 66% 17% 8% 6%
technology company
regulations should a low
priority for Congress
(ranked 4 or 5). Climate change 13% 15% 18% 20% 34%
Public health 13% 37% 28% 16% 6%
Infrastructure 4% 25% 32% 28% 11%
Technology company regulations 3% 7% 15% 30% 46%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.ONLINE PLATFORM USAGE AND REGULATION
Thinking about content on online platforms or apps, 67% of voters, including a bipartisan majority,
think online platforms should have the ability to remove hate speech, violence, and other types of
content from their platform, rather than being required to carry all forms of content (20%).
Thinking about the content on online platforms or apps, which of the following statements comes closest to your view even if neither is
exactly correct?
Online platforms or apps like YouTube, Online platforms or apps like YouTube,
Facebook, and Apple and Google's Facebook, and Apple and Google's app
app stores should have the ability stores should be required to carry Don't know/No opinion
to remove hate speech, violence, all forms of content, including
bullying, and suicidal content from hate speech, violence, bullying, and
their platform suicidal content on their platform
Registered Voters 67% 20% 13%
PID: Dem (no lean) 77% 14% 9%
PID: Ind (no lean) 67% 15% 17%
PID: Rep (no lean) 54% 30% 16%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.ONLINE PLATFORM USAGE AND REGULATION
Half of voters do not think online platforms and apps are doing enough to remove (51%) harmful
content that is posted on their platform or app.
Thinking about censoring on online platforms and apps, do you think online platforms and apps are doing too much or not doing
enough of the following?
Doing enough Don't know/No opinion Not doing enough
Removing harmful content that is posted on their
platform or app 30% 19% 51%
Censoring harmful content from being posted on
their platform or app 30% 20% 50%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.ONLINE PLATFORM USAGE AND REGULATION
Republicans (36%) are more likely than Democrats (26%) to think online platforms and apps are doing
enough to remove harmful that is content posted on their platform or app.
Thinking about censoring on online platforms and apps, do you think online platforms and apps are doing too much or not doing
enough of the following?
Doing enough Don't know/No opinion Not doing enough
PID: Dem (no lean) 26% 13% 61%
Removing harmful content that is posted on their
platform or app PID: Ind (no lean) 28% 22% 50%
PID: Rep (no lean) 36% 25% 39%
PID: Dem (no lean) 27% 15% 59%
Censoring harmful content from being posted on
their platform or app PID: Ind (no lean) 25% 24% 50%
PID: Rep (no lean) 37% 24% 39%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.AGENDA
O N L I N E P L AT F O R M U S A G E A N D R E G U L AT I O N
POLIC Y VIEWS
ME S S A GE T E S T IN GPOLICY VIEWS
A plurality of voters (41%) have not seen, read, or heard about the American Innovation and Choice
Online Act and Open Apps Market Act.
Currently in Congress, there are two bills dealing with tech company regulation, called the American Innovation and Choice Online Act
and Open Apps Markets Act, that would prohibit large online platforms or apps such as Amazon, Apple, Google, and Facebook from
engaging in certain practices. How much have you seen, read, or heard of these bills?
Democrats (29%) are more likely than Republicans
41%
(22%) to have seen, read, or heard a lot or some
about these bills.
35%
18%
5%
A lot Some Not too much Not at all
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.AGENDA
O N L I N E P L AT F O R M U S A G E A N D R E G U L AT I O N
POLIC Y VIEWS
ME S S A GE T E S T IN GSupporters of the American Innovation and Choice Online Act and Open Apps Market Act argue the bills would increase competition by preventing tech companies from preferencing their own products and services over those of their competitors. Opponents of the American Innovation and Choice Online Act and Open Apps Market Act argue the bills would prevent tech companies from taking down harmful content, requiring them to carry hate speech, bullying, suicide content, and violence.
M ESSAGE TESTING
When asked about the potential impacts of tech antitrust legislation, two-thirds of voters (66%) are more
likely to oppose after reading that the legislation would restrict Amazon from providing free shipping
on Amazon Prime products.
Below are some examples of potential impacts of these bills, described by independent analysts. Would you be more likely to support or oppose these bills
given the following possible implications, or would it have no impact either way? These bills would…
All the tested messages except the greater Much more likely Somewhat more No impact either Somewhat more Much more likely
regulation of big tech platforms moved half or to support likely to support way likely to oppose to oppose Total More Likely to
more voters towards opposing the bill. Oppose
Restricts Amazon from providing free shipping on
Amazon Prime products 6% 6% 23% 19% 47% 66%
Restricts Amazon from selling Amazon Basics
products, such as office supplies, clothing, and 6% 8% 26% 21% 38% 59%
other everyday items
Requires online platforms to carry hate speech and
content inciting violence 8% 11% 24% 18% 39% 57%
Restricts Google from showing Google Maps in
Google search results for local businesses or 7% 6% 31% 21% 35% 56%
other locations
Prohibits YouTube, Facebook, or Instagram from
removing bullying and suicide posts 13% 12% 23% 17% 35% 52%
Requires app stores to host apps that promote
conspiracy theories, like Alex Jones arguing that 10% 11% 29% 17% 33% 50%
the Sandy Hook massacre was a hoax
Subjects big tech platforms to greater regulation 17% 28% 33% 13% 8% 21%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.M ESSAGE TESTING
A majority of Democrat and Republican voters say they are more likely to oppose tech antitrust
legislation after reading about how they would restrict Amazon’s services.
Below are some examples of potential impacts of these bills, described by independent analysts. Would you be more likely to support
or oppose these bills given the following possible implications, or would it have no impact either way? These bills would…
% More Likely To Oppose Registered Voters PID: Dem (no lean) PID: Ind (no lean) PID: Rep (no lean)
Restricts Amazon from providing free shipping
66% 64% 69% 65%
on Amazon Prime products
Restricts Amazon from selling Amazon Basics
products, such as office supplies, clothing, and 59% 58% 62% 58%
other everyday items
Requires online platforms to carry hate speech
57% 65% 59% 45%
and content inciting violence
Restricts Google from showing Google Maps in
Google search results for local businesses or 56% 56% 56% 56%
other locations
Prohibits YouTube, Facebook, or Instagram from
52% 60% 52% 43%
removing bullying and suicide posts
Requires app stores to host apps that promote
conspiracy theories, like Alex Jones arguing that 50% 61% 50% 36%
the Sandy Hook massacre was a hoax
Subjects big tech platforms to greater regulation 21% 20% 21% 23%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.M ESSAGE TESTING
A plurality of voters (33%) are more likely to support tech antitrust legislation after reading that it would
subject big tech platforms to greater regulation, however they are divided on which impact makes them
most likely to oppose this legislation.
Of the same list of examples of potential impacts of these bills, which of the following impacts would make you most likely to support/oppose these bills?
% Most likely to support % More likely to oppose
Requires online platforms to carry hate speech and
Subjects big tech platforms to greater regulation 33% content inciting violence 19%
Prohibits YouTube, Facebook, or Instagram from Restricts Amazon from providing free shipping on
removing bullying and suicide posts 9% Amazon Prime products 16%
Requires app stores to host apps that promote Prohibits YouTube, Facebook, or Instagram from
conspiracy theories, like Alex Jones arguing that 8% removing bullying and suicide posts 14%
the Sandy Hook massacre was a hoax
Requires app stores to host apps that promote
Requires online platforms to carry hate speech and conspiracy theories, like Alex Jones arguing that 12%
content inciting violence 6% the Sandy Hook massacre was a hoax
Restricts Google from showing Google Maps in Restricts Amazon from selling Amazon Basics
Google search results for local businesses or 4% products, such as office supplies, clothing, and 8%
other locations other everyday items
Restricts Amazon from selling Amazon Basics Restricts Google from showing Google Maps in
products, such as office supplies, clothing, and 3% Google search results for local businesses or 7%
other everyday items other locations
Restricts Amazon from providing free shipping on Subjects big tech platforms to greater regulation 5%
Amazon Prime products 3%
Don't know/No opinion 34% Don't know/No opinion 21%
Subjecting big tech platforms to greater regulation is the message most likely to make
Democrats (35%) and Republicans (28%) more likely to support these bills.
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.M ESSAGE TESTING
The impact most likely to cause Democrats to oppose the legislation is requiring online platforms to
carry hate speech and content inciting violence, while restricting Amazon from providing free shipping
is the impact most likely to move Republicans to oppose the legislation.
Of the same list of examples of potential impacts of these bills, which of the following impacts would make you most likely to oppose these bills?
Requires app stores to
Restricts Google from
host apps that promote
Restricts Amazon from showing Google Maps in
Subjects big tech platforms conspiracy theories, like
providing free shipping on Google search results for
to greater regulation Alex Jones arguing that the
Amazon Prime products local businesses or other Sandy Hook massacre was a
locations
hoax
Restricts Amazon from Prohibits YouTube,
selling Amazon Basics Requires online platforms
Facebook, or Instagram
products, such as office to carry hate speech and Don't know/No opinion
from removing bullying and
supplies, clothing, and content inciting violence
suicide posts
other everyday items
Registered Voters 16% 8% 7% 14% 5% 19% 12% 21%
PID: Dem (no lean) 12% 6% 7% 15% 24% 15% 18%
PID: Ind (no lean) 19% 8% 5% 12% 5% 18% 8% 24%
PID: Rep (no lean) 19% 9% 8% 13% 7% 12% 10% 22%
Methodology: This poll was conducted between July 16-17, 2022 among a sample of 2,005 voters. The interviews were conducted online and the data were weighted to approximate a target sample of voters based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/- 2%.You can also read
