VICTORIA UNIVERSITY SPORT STRATEGY, 2019-2023
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VICTORIA UNIVERSITY SPORT
STRATEGY, 2019-2023
FROM GRASSROOTS TO ELITE
For further information, please contact
Office of the Vice-Chancellor
03 9919 4011
vice-chancellor@vu.edu.au
vu.edu.au
CRICOS Provider NO. 00124K (Melbourne)
CRICOS Provider NO. 02475d (Sydney)
RTO Code: 3113
RESEARCH PLAN 2017-2020 I 1
Vice-Chancellor’s Foreword CONTENTS
Victoria University has strong ambitions to be Australia’s leading sport university and
a global leader in sport. Our standing is built on a foundation dating back to our SETTING
predecessor, which was one of the first institutions to offer courses in physical education. THE SCENE 4-5
Today we have a world-class reputation in sport science, ranking 12th globally in the
SPORT AT
Shanghai Academic Rankings of World Universities and receiving the highest rating
of five (well above world standard) in the 2015 Excellence in Research for Australia VICTORIA UNIVERSITY 6-7
assessment. We are one of Australia’s leading providers of sport courses, offering 40
sport-related courses that span exercise science to sport management, youth work to A BRIEF HISTORY
sport engineering, fitness to nutrition, and have built a profile as an elite athlete-friendly OF SPORT AT VU 8-9
institution, as well as establishing more than 350 affiliations with professional sporting
bodies and employers. STRATEGIC
ALIGNMENT 10
Over the years, we have worked hard to build this profile through strategic investments,
such as our $68-million, high-technology facility used by students, researchers and MEASURES
professional sports teams. These facilities are the home of our Institute for Health and
OF SUCCESS 10
Sport (iHeS), which provides the platform for VU’s world-class research into areas such as
sport and exercise science, active living and public health and sport in society.
STRATEGIC
We also have a record of sustained and strong partnerships with sporting organisations PRIORITIES 11-15
including the Australian Sports Commission, Sport Australia, the Western Bulldogs Football
Club (VFL, AFLW, AFL), Melbourne Victory Football Club, Tennis Australia, Swimming SUCCESS
Australia, ACHPER and VicHealth, to name a few, as well as leading international sport STORIES 15
universities such as Beijing Sport University (China), German Sport University (Germany),
Real Madrid Graduate School (Spain), Auckland University of Technology (NZ), and
Loughborough University (UK).
The Victoria University Sport Strategy, 2019-2023: From Grassroots to Elite builds on
our early foundations, and aims to leverage our current excellence in sport, to continue
to grow Victoria University’s profile and reputation as a leading global university in
the field of sport, from grassroots to elite, and to leverage this expertise in support ACKNOWLEDGEMENT OF COUNTRY
of health – through exercise and active living. This broadening of our focus aligns We acknowledge the Ancestors, Elders and
strongly with our existing flagship area of strength – between sport exercise, active families of the Boonwurrung, Waddawurrung
living and health – and recognises the strong connection between sport, exercise, and Woiwurrung of the Kulin who are the
active living and health and its importance for the overall wellbeing of communities. traditional owners of University land. As we
share our own knowledge practices within the
This is deliberately an institution-wide strategy; it is not limited to our Institute for Health University may we pay respect to the deep
and Sport and our College of Sport and Exercise Science but rather leverages off the knowledge embedded within the Aboriginal
whole of VU’s expertise, capacity, partnerships and experience to deliver our global and community and their ownership of Country.
distinctive reputation in sport. As the Vice-Chancellor, I look forward to working with our We acknowledge that the land on which we
partners, students and staff to enact the strategic objectives and priorities of this strategy. I meet is a place of age old ceremonies of
am confident that by 2030, Victoria University will be number one for teaching, research celebration, initiation and renewal and that
and engagement in sport in Australia through our transformative approach and impact. the Kulin people’s living culture has a unique
role in the life of this region.
PROFESSOR PETER DAWKINS AO
VICE-CHANCELLOR AND PRESIDENT
2 I VICTORIA UNIVERSITY SPORT STRATEGY I 3
EXECUTIVE SUMMARY INTRODUCTION
The Victoria University (VU) Sport Strategy 2019-2023 outlines In addition, our research will be deeply focussed on the areas As the University of Opportunity and Success, In 1983, FIT was also the first higher education institution to
our commitment to cementing VU’s place as a leading Australian that matter most to the sport industry and where the learnings can Victoria University is committed to: partner with a Chinese University – the Beijing Sport University
and global institution in the field of sport. Over our history and be applied from grassroots to elite in support of sport at all levels. – a partnership that continues to this very day. Throughout
particularly in the last decade, VU has been a leading local, • providing educational and training opportunities for any the ensuing decades, VU expanded its range of sport-related
national and global contributor in the field. Our teaching and We will continue to grow our partnerships with the sport industry student from any background; offerings including courses in exercise science, rehabilitation,
learning, research and engagement with the sport industry has – locally, nationally and globally – ensuring that our research sport management and sport science.
blazed a trail that many others have now chosen to follow. translates to meaningful outcomes and that our graduates are • undertaking applied and translational research that impacts
best-of-breed. industry, communities and policy; and On this foundation of expertise and experience, VU established the
Through this strategy, it is time once again for VU to establish Institute of Sport, Exercise, and Active Living (ISEAL) in 2010, and
a new national benchmark for what leading in sport, sport Finally, we will lead the way, with a number of those partners, • strongly engaging with the communities that VU is part of – a dedicated College of Sport and Exercise Science in 2013. Most
science and active living means in practice and to leverage that in using sport to help ensure that Australia becomes renowned locally and globally. recently, ISEAL evolved into the Institute of Health and Sport (iHeS)
benchmark into global recognition as a world-leading university globally – not only for its sporting prowess but as one of the which includes a broader, health focussed, research agenda.
in the field of sport. healthiest nations on earth. Sport, to that end, is a wonderful ‘opportunity and success’
platform and as such has a special place at VU. During the early The VU Sport Strategy 2019-2023 builds on these institutional
We will do this through a renewed focus on innovative teaching This strategy is underpinned by the Victoria University Strategic 1970s Footscray Institute of Technology (FIT), VU’s predecessor foundations, and aims to leverage the expertise, capacity,
and learning opportunities that use VU’s block model to distinct Plan 2016-2020 and will be reviewed and refreshed on a institution, was among the first in Australia to offer degree partnerships and experience of VU, to build Victoria University’s
advantage such that our sport-based learning becomes a regular basis to ensure that sport at VU is continually setting the courses in Physical Education. profile and reputation as a leading global university in the field
hallmark of The VU Way. mark toward which others must strive. of sport, from grassroots to elite, and to leverage this expertise in
support of health – through exercise and active living.
4 I VICTORIA UNIVERSITY SPORT STRATEGY I 5
SPORT AT VICTORIA UNIVERSITY
This strategy recognises the strong connection between sport,
exercise, active living and health and its importance for the
overall wellbeing of communities. In recognition of the Australian
ACROSS THESE SEVEN KEY AREAS, OUR EFFORTS INCLUDE:
Government’s bold new vision for sport in Australia – to ensure • Delivering workforce • Engaging with more • Fostering international • Leading national and • Providing thought • Supporting the
we are the world’s most active and healthy nation, known for aligned student learning than 300 professional sport university partnerships, International sport research leadership through media development of physical
our integrity and sporting success – VU has identified seven key through existing and new sporting bodies and including those with Beijing collaborations including and events in regard to literacy skills amongst all
areas in sport that will ensure we do our part to contribute to: Vocational and Higher employers and cultivating Sport University (China), the Sport and Recreation topics such as genetics and Australians as a critical
building a more active Australia, achieving sporting excellence, Education programs to a range of strategic sport German Sport University Spatial project, the human performance; sport foundation for broader
safeguarding the integrity of sport and strengthening Australia’s produce job-ready talent partnerships including (Germany), Real Madrid National Sport University participation; equality and community health.
sport industry1. In addition to supporting Australia’s development for industry. Sport Australia, the Graduate School (Spain), of India project (with diversity in sport; sport
as a sporting nation, we are also focussed on developing • Encouraging student
Australian Institute of Auckland University of University of Canberra), the performance tracking;
our global reputation in teaching and learning, research and • Offering innovative and staff engagement in
Sport, the Western Technology (NZ), and Federation Internationale and sport business and
engagement across these seven areas. Further, our activities in courses such as Bachelor sporting activities through
Bulldogs Football Club, the Loughborough University de Football Association integrity. The latter topic
these areas will be leveraged within our wider Health, Sport and of Outdoor Leadership, the wide range of activities
Melbourne Victory Football (UK). (FIFA) athlete tracking is also delivered on an
Active Living flagship to ensure that the health and wellbeing of Master of Sport Business and programs offered
Club, Western Jets, • Ensuring that our sport system, Active Ageing annual national platform
all Australians is a priority outcome. Specifically, our efforts will and Integrity, Master of through VU Sport.
Tennis Australia, ACHPER coaches, administrators and through sport with Sport in partnership with Sport
be focussed on leading in: Sport Science (Football
Victoria, Change our leaders are well prepared Australia, the development Australia and the Sport • Promoting the connection
Performance) – with
• Sport performance Game, Outdoor Education for the challenges of the and implementation of Australia Hall of Fame at between active living
industry embedded
Group, Belgravia Group, 21st Century – not only in an eLearning solution for the National Sport Integrity and overall health and
• Human movement tracking and sport data analytics engagement opportunities
Swimming Australia, regards to their discipline- Swimming Australia’s Forum. wellbeing and fostering
where possible.
• Sport participation, diversity, inclusion & physical literacy VicHealth and Sport & based expertise but also in Silver and Gold Coach best practice aimed at
Recreation Victoria. terms of their interactions Development Program and encouraging all Australians
• Women in sport
with the athletes, clubs, the Game Insights Group to embrace and participate
• Active living (GIG) project with Tennis in regular physical activity.
organisations and sporting
• Sport business leadership and management codes in their care. Australia.
• Sport governance and integrity
1. www.ausport.gov.au/sportplan/home
6 I VICTORIA UNIVERSITY SPORT STRATEGY I 7
A brief 1916
• First athletics carnival
1963
• The Footscray
1965
• Open the Beanland
1970s
• Early 1970s
1974
• First intake into
1981
• The CA Hoadley
1983
• One of the first
1999
• Strategic Partnership
2002
• Basketball great and
history at Footscray Technical
School
Technical College
basketball team
Sports Pavilion:
the permanent
Footscray Institute
of Technology is an
Bachelor of Social
Science (Physical
Physical Education
Building at the
agreements signed
was between FIT
with Western Jets
Football Club
Olympian, Andrew
Gaze, the inaugural
of Victoria 1928
wins 7 consecutive
premierships in the
Inter-Technical School
headquarters of our
Physical Education
Australian leader in
Physical Education
Education) marks
the start of Phys Ed
as a discipline. First
Footscray Park
Campus opened by
Prince Phillip, Duke of
and China’s Beijing
Institute of Physical
Education, who
inductee to the VU
Sport Hall of Fame
University’s
section
• The Footscray competition from graduates 1977-1978 Edinburgh entered into a sister
Technical School 1960-1966 relationship, the first
• Establishment of The
Sports Senior Football
team wins the Inter-
Technical School
Sports and Recreation
Association
of its kind between
Australian and
Chinese academic
expertise football competition institutions in the field
of physical education
2018
• With Sport Australia
and the Sport
Australia Hall of
Fame, organised the
(third now National)
2015 Sport Integrity Forum
• Launch of the Health,
• Host of the first World
Congress on Elite
Sport and Active
Living Cluster and
2019
Sport Policy
Institute for Health • To host the World
• Strategic Partnership
with Maribyrnong
2017 and Sport Congress on Science
and Football in 2019
• Ranked 12th globally
2014 Sports Academy • Formally launch the
in the Shanghai
which will bring
2011 2012
Game Insight Group, together international
• Strategic Partnership Academic Rankings of
2016
• With the Sport a partnership between scientists and
form with Tennis World Universities for
2010 • Open the new ISEAL
Building: a $68m
• Strategic Partnership
with Western Bulldogs
2013 Australia Hall of
Fame, organise the
Australia
• Host the World
Tennis Australia and
VU
Sport Science
practitioners from the
natural, human and
• Foundation of Institute first Sport Integrity • Receive a rating • Victoria University’s social sciences across
facility at Footscray • Establish a dedicated Congress on Active • Establish formal
of Sport, Exercise and • Rank of ‘well above Forum of 5 (well above Vultures return as various football codes
Park College of Sport and Ageing collaboration with
world standard’ (with world standard) in the 2018 Unisport including football
Active Living (ISEAL) Exercise Science • Partnership with Global Performance
• Strategic Partnership an Excellence in the Excellence in • With the Sport Australia Nationals (soccer), Australian
the Real Madrid Testing Australia
• Establishment of The with Australian Sports Research for Australia • Establishment of The Research for Australia Australia Hall of Div 1 with three gold rules football, rugby
Victoria University Commission and the rating of 5) in Human Victoria University Graduate School assessment for Human Fame, organise the • VU signatory to the medals, three silver league, rugby union,
Junior Netball at the Universidad
8 I VICTORIA UNIVERSITYAustralian Institute of Movement and Sports (VU) Basketball Movement and Sport second Sport Integrity India-Australia Sports medals and one American
RESEARCH PLAN and Gaelic
2017-2020 I 9
Academy Sport Science Academy Europea de Madrid Science Forum Partnership bronze medal football
Strategic Alignment
As we are internationally recognised for our expertise, impact and offerings
in the field, sport is an important differentiator for VU in a university
landscape that does not offer many opportunities for distinctive competitive
positioning.
To ensure focus and agility, two flagship areas of teaching, research and
engagement have been identified at VU – Health, Sport and Active Living
(HSAL), and Sustainable Industries and Liveable Cities (SILC). Although the
sport strategy is an important contributor to Health, Sport and Active Living,
it is not limited to this flagship. Rather, sport, due to its nature and VU’s areas
of focus and expertise, has to work across the whole of VU to deliver global
reputation and branding outcomes.
Vision
To have a transformational impact on students, the field of sport and the STRATEGIC
broader community, from grassroots to elite, in regard to teaching, research,
industry engagement, partnership, commercialisation and community impact.
PRIORITY 1
Leading advancement across Active living – Maximising our deep understanding,
Measures VU Sport
experience and appreciation of the link between physical
our seven identified key education and health. Our active living focus connects our sport
areas of sport focus. strategy and our health strategy. Active living first and foremost
of Success Strategy
concentrate our work in regard to physical education, but also
Priority 1 focusses on actively leading the development of
accounts for the built environment, physical amenity and other
teaching & learning, research and engagement with industry/
broader wellbeing considerations that are closely linked to
community across seven key areas of sport focus as follows:
objectives
supporting an active lifestyle.
Sport performance – Ensuring that elite athletes, and
HIGH-LEVEL MARKERS OF SUCCESS the support teams around them, are driving towards peak Sport business leadership and management –
OF THIS STRATEGY WILL BE: performance. Our world-leading sport scientists work closely with Supporting the growth of the sport industry, from grassroots to
athletes, teams, coaches, medical and nutrition staff to achieve elite, by preparing highly educated sport business professionals
• Delivering the top-rated sport/sport-science student experience, • To build and grow VU’s reputation and position as a the 1 per cent improvement that is often the difference between for the rigours of leading national and global sporting
as measured by student satisfaction, at both the undergraduate leading university in the field of sport, locally, nationally the podium and the pack. organisations into a rapidly changing future. We partner with
and post-graduate levels. and internationally through teaching, research, industry the best sporting local, national and global organisations – in
Human movement tracking and sport data analytics – research and education – to ensure we prepare the best sport
engagement and commercialisation.
Leveraging the technology and data science revolution to change business professionals in the world, including top level coaches.
• Advancing the depth and breadth of engagement with the
the face of sport as we know it in regard to measuring and
sport industry across our seven areas of focus, as measured by • To expand research that will reset boundaries and influence Sport governance and integrity – Addressing the ever-
analysing human movement. We bring together data scientists,
the growth in the number of collaborative engagements, the policy, strategy and the workforce - both locally and globally. sport scientists and sport experts, using visual and sensor-based increasing risk of unethical practices and behaviours (including
range of activities undertaken, impact of our research and the tracking technology, to provide innovative insights into human those that take advantage of vulnerable sport participants such as
satisfaction of our partners. • To infuse the student experience with opportunities in sport performance; from grassroots to elite. children) within sporting codes and competitions from participants
through VU Sport and sport industry partnerships. through to those who provide leadership and governance. We
• Remaining a top three Australian Institution and entering the Sport participation, diversity, inclusion & physical provide thought leadership and educational opportunities that
literacy – Driving physical literacy, sport participation, contribute to sport regaining its grounding in integrity.
top 10 of Shanghai Rankings of sport science schools and • To be a major driver and contributor to the Health, Sport and
departments of universities by 2025. Active Living flagship. inclusivity and diversity to enhance performance in elite sport
and deliver better health outcomes for all Australians. Our work Key Deliverables
in this area is global in nature, focusses on population-level data Across each of the seven key areas:
• Becoming the number one Australian university in this ranking • To contribute to the success and long-term financial and insight and seeks to inform and influence government policy.
by 2030. sustainability of VU through the success of its teaching • Developing a wide-range of courses, from undergraduate
programs, its research and its industry engagement and Women in sport – Shaping the future of sport by championing to postgraduate and from accredited to non-accredited that
commercialisation. the cause of women in sport and ensuring that women have the deliver world-leading student learning experiences
same opportunities as men to participate in sport and/or provide
To drive the achievement of these objectives, we will focus on leadership to sporting organisations. • Delivering high-quality research outputs, including
eight strategic priorities. Specific strategic priority-level measures publications, funding and PhD students that demonstrate VU’s
Our focus is on addressing the existing imbalance in the number position as a global leader in the field
of success will be developed in conjunction with annual of women active in sport and the sport industry, compared
implementation plans and will be regularly reviewed and to men – from grassroots to elite. Recognising that increasing • Engaging with a wide-range of current and new partners to
refined to ensure that our activities against each of these priority participation of women in sport has the potential to have a ensure that any focus of these seven areas is world-leading in
areas are driving us towards achieving our overall vision. profound effect not only on their own lives but also on the lives of its scope and impact.
their families and communities.
10 I VICTORIA UNIVERSITY SPORT STRATEGY I 11
STRATEGIC STRATEGIC STRATEGIC STRATEGIC
PRIORITY 2 PRIORITY 3 PRIORITY 4 PRIORITY 5
Innovating design and delivery Enhancing research capability, Strengthening our broad Pursuing opportunities for
of sport teaching and learning, outputs and impact in the field of engagement and key strategic commercialisation in the field of
and in the process growing the sport (with VU Research and iHES). partnerships with industry and sport.
number of students, the quality Priority 3 focusses on ensuring that VU has the ‘fit for community in the field of sport. Priority 5 focusses on leveraging VU’s intellectual property, its
of their experiences and their purpose’ workforce that is capable of delivering on the outputs Priority 4 focusses on maximising our engagement with engagement and its partnerships into creating revenue streams
and impact that is required to move VU up in international that previously have not been the purview of the University.
achievements. University rankings (particularly in the Shanghai Ranking). This
the sport industry, expanding our network of key strategic
Commercialisation of IP should create long-term revenue
partners and deepening our connection with the communities
Priority 2 focusses on providing a University-wide foundation involves making investments in strategic senior appointments streams for the University that may be used to fund activities or
in which VU works. Active and strategic engagement allows for
to enhance the College of Sport and Exercise Science’s ability to and securing funding for strategic research and education investments that are required within the scope of the VU Sport
VU and its students to cement relationships within communities
grow its student number and support its students to achieve in projects. Strategy.
and across the sport industry at large. This in turn will deliver
their courses. By co-designing (between Colleges and Institutes)
better and faster employment prospects, grow our applied and
new and innovative sport-education products, VU will remain Key Deliverables translational research opportunities, drive further opportunities
Key Deliverables
at the forefront of developments in the higher education • Recruiting, developing, retaining and rewarding a ‘fit for • Maximising the value that can be generated through current
for commercial endeavour and actively contribute to community
industry for sport. purpose’ workforce of high-performing researchers, research active commercial endeavours including through Games
health and wellbeing.
teams and educators across the seven key areas in the next Insight Group (GIG), TRACK, Sport and Recreation Spatial
Key Deliverables 10 years – that is required to achieve the primary strategic Key Deliverables (SRS) and Global Performance Testing (GPT).
• Developing the VU approach to flexible design and target of becoming the number one Australian-ranked • Optimising the value that is generated from existing strategic • Commercialising research outputs and other forms of IP –
integration of content from all VU Colleges and Institutes in institution in the Shanghai Ranking. sport partners and co-designing new initiatives that leverage including that jointly created with industry – through our
the field of sport.
• Developing research fundraising plans (with VU Research, and showcase our world leading sport education, research partnerships with industry and community.
• Growing VU student numbers in the field of sport by Engagement and Development Offices), using VU’s seven and thought leadership.
leveraging The VU Way, the Block model and our existing • Fast-tracking the ability of VU and its expert staff to qualify,
key areas of sport expertise and achievement to generate • Developing a select number of new strategic (global)
courses, program and partnerships and by developing engage with and deliver on new applied and translational
funding opportunities. partnerships, with a focus on the seven key areas identified
new educational products that are market demanded and research opportunities that advance industry and community
• Driving, with our partners, a focus on research and research in this strategy. needs.
(internationally) flexible in delivery, with a particular focus
on postgraduate, VE/HE integration, short courses, micro- outputs that have a measurable impact in industry and • Expanding our network of sport engagement partners as • Creating ‘fit for purpose’ (innovative/entrepreneurial) entities
credentialing executive education and non-award offerings. community – from grassroots to elite. aligned with our focus on recruiting new students, offering and/or projects within VU that bring together the people,
• Ensuring that our research activities and outputs translate placements and internships and making other connections to resources and partners required to commercialise IP.
• Establishing an Elite Sport Scholarship Program in
into exceptional learning experiences for our students, at all industry for students and staff.
partnership with key strategic sport partners to attract the
best student athletes to study at VU while pursuing their levels of study, across our seven priority areas and across the • Building an industry and community engagement database
sporting careers. broader University – especially in health. that further facilitates VU’s ability to successfully manage and
optimise its relationships and strategic partnerships.
• Helping students engage and achieve in the sport industry by
developing block-mode, ‘fit for purpose’, sport engagement • Recognising and rewarding those involved in building,
opportunities, for students at all year levels of study. managed and growing our relationships and partnerships.
• Increasing the employability of students by maintaining
and expanding sport engagement partnerships through
establishing collaborative career pathways.
12 I VICTORIA UNIVERSITY SPORT STRATEGY I 13
SUCCESS STORIES
Games Insight Group
Since 2010, VU sports scientists and students have been
involved in a collaborative research agenda with Tennis
Australia (TA) and this was formalised into a strategic
partnership in 2015. A significant partnership feature is the
conjoint appointment of staff embedded within TA to ensure
the research has a strong translational focus. 2017 saw the
establishment of an exciting commercial research venture
with TA called the Game Insight Group (GIG). GIG consists of
expert data analysts, computer engineers, sports scientists
and product innovators working together to enhance players,
coaches and fans engagement with tennis through science.
Some of the key initiatives include the:
• development of new statistics to quantify a tennis player’s
DNA in order to tell a better tennis story;
• tracking of the emotion of players in a match through facial
recognition technology;
• creation of the “Perfect Game” by customising the sport
STRATEGIC STRATEGIC STRATEGIC
for each individual through optimisation of modified tennis
formats and the application of virtual reality simulations.
PRIORITY 6 PRIORITY 7 PRIORITY 8 • development of the “Tennis Lab” for developing expertise
and building an evidence base on the emerging future and
impacts of new technologies in tennis.
GIG is currently applying the learnings of their work in tennis
Growing reputation, profile Developing physical sport Facilitating thought leadership and to other sports.
and brand as a leading sport infrastructure, and maximising the policy impact in regard to sport.
university. use of it by staff, students and the Priority 8 focusses on leading the international debate and Sport Integrity Forum
Priority 6 seeks to proudly and confidently promote and community. shaping opinion on key issues, to have input and impact in In 2014 VU partnered with the Sport Australia Hall of Fame
advocate VU’s achievements in the field of sport on local, regard to how issues are tackled by policy makers. Influencing to co-host the first Sport Integrity Forum. The inaugural event
Priority 7 focusses on offering the physical sport infrastructure
national and international platforms. Driven by an integrated and shaping the agenda through purpose-designed and was attended by more than 200 of Australia’s key decision
that allows for sport participation from grassroots involvement
sport marketing plan across the whole of VU, this strategy is partnered events, and proactive engagement in the public makers from across the sport industry. At the time, the Sport
through to the preparation for and assessment of elite sport
about creating a narrative around the many achievements debate are the key tools to activate this strategy. Integrity Forum was a timely reminder of the importance of
performance. Initially, this will require the development of
by students and staff in regard to education, research, sport’s place in society – coming on the back of multiple
engagement and impact in the field of sport, and in particular
our physical sport infrastructure at VU, internally and in Key Deliverables controversial events and governance issues (such as the FIFA
partnership with sport organisations and government.
in the seven key areas identified in this strategy. • Positioning VU as the primary University thought leader in World Cup bidding controversies and the Essendon drug
Key Deliverables sport through pro-active engagement with media, opinion taking scandal).
Key Deliverables • Developing the Footscray Park campus as the heart of
leaders, think tanks and other influential entities.
Given the ongoing relevance of these types of issues,
• Leading a targeted approach to becoming the number one a Maribyrnong Health, Sport and Active Living Precinct • Engaging actively with state and national government policy- the event has become a regular feature on the Australian
ranking Australian institution – primarily through a focus on through partnerships with sport, government and community. makers and Sport Australia to influence and shape the future sport policy calendar with VU and the Sport Australia Hall
maximising outputs in the seven key areas. of sport, from grassroots to elite, in Australia.
• Improving and expanding existing VU sport facilities and of Fame hosting the event again in 2016 and 2018 - as the
• Increasing our brand and reputation across our seven developing new facilities to enrich the staff and student sport • Developing, sponsoring and implementing a comprehensive National Sport Integrity Forum. It is now anticipated that from
key focus areas through the delivery of marketing and experience at VU. portfolio of (annual or one-off) sport /industry/knowledge 2019, the forum will become an annual event.
communications programs. events that integrate one or more of the seven key areas
• Growing and strengthening programs for student and staff
identified in this strategy.
Real Madrid
• Driving and continuously improving a sport marketing plan participation in enhancing their wellbeing through sport.
across the whole of VU that allows for the integration of multi VU’s partnership with the Real Madrid Graduate School - a
(social) media platforms to promote and expose student and joint venture between the Real Madrid Football Club and
staff success in the field of sport. the European University of Madrid - provides a unique
opportunity for VU Masters’ students to spend two weeks in
• Collecting and showcasing stories of student and staff Madrid. During that time, the students are immersed in the
achievement across VU and using those stories to highlight, sport science and sport business environment of the most
communicate and recognise their accomplishments. famous football club in the world.
• Ensuring that student feedback and overall satisfaction Whilst in Madrid, our students are enrolled in two highly
reflects that VU offers the leading tertiary sport and sport interactive, intensive mode units which are intertwined with
science learning experience in Australia. various practicum visits including to the club’s training centre.
14 I VICTORIA UNIVERSITY SPORT STRATEGY I 15
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