VESPA 75th Product Information
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VESPA 75th Product Information
VESPA 75th
From 23 April 1946, the filing date of the patent, to 2021: seventy-five years of history during which Vespa has given a new gear to the
whole world, spreading on the road of different countries, uniting people from distant and different cultures in a single passion.
From a vehicle that drove social, cultural and juvenile phenomena, and that accompanied countries in their growth, to a timeless icon,
a symbol of contemporaneity and of the years of Italian style and technology to come.
That’s why Vespa deserves to be celebrated.
Euro is
Bikini is Beatles Twist Macintosh is Nelson Mandela introduced in iPhone
launched and Shout is launched by was released twelve European change the
for the top of the chart Steve Jobs from prison countries world
first time 1963 1984 1990 2002 2013
1946 1960s 1980s 1990s 2000s 2010s
2
VESPA 75th
AGENDA 1 . T H E J O U R N E Y O F V E S PA
2. THE TREND: RETRO STYLE NEVER DIES
3 . V E S PA 7 5 t h
3.1 MISSION
3.2 CONCEPT
3.3 C R I T I C A L S U C C E S S FA C TO R
3.4 TA R G E T C U S T O M E R
3.5 POSITIONING
4 . S E R V I C E S A N D T E C H N I C A L I N F O R M AT I O N
4.1 PRODUCT CODES
4 . 2 T E C H I N F O R M AT I O N
3.5 POSITIONIN
5 . V E S PA 7 5 t h C O M M U N I C AT I O N A C T I V I T I E S
5 . 1 PA R T N E R S H I P S
5.2 STORYTELLING
3
1. THE JOURNEY OF VESPA The evolution of the lady of the city: from a vehicle for the masses to a desirable object
VESPA
Symbol of the Italian
economic boom has
marked the Italian style
and worldwide lifestyle.
ALWAYS EASY TO USE
PERFECT FOR THE CITY,
WORK OR SUNDAYS TRIPS
CONFIDENTIAL CONTENT – BOUND BY OFFICE SECRECY
5
VESPA
Incarnates Italianness:
avant-garde and
respect for tradition,
cult of beauty and
extravance,
gallantry and
emancipation.
6
VESPA
Trendy city accessory.
Pure design.
Advanced technologies.
Aspirational.
The evergreen vehicle
with a retro soul that
never gets old.
7 CONFIDENTIAL CONTENT – BOUND BY OFFICE SECRECY
2. THE TREND: RETRO STYLE NEVER DIES Past fashions never go out of style but the ability to reinvent yourself is the key
RETRO STYLE will always be a trend in every sector, from fashion to automotive… 9
RETRO STYLE …from automotive to furniture. 10
RETRO STYLE
Use everything that is called vintage.
The key for success is the reinterpretation of
the past in a contemporary key and its
adaptation to newest technologies
113. VESPA 75th Celebrating so many kilometers on the road and so many years of iconicity.
Differentiate the brand from competitors
leveraging on the elements that characterize
only Vespa
Recall the Vespa world in the collective
imagination, even among the youngest
Strengthen brand trust: Vespas have been on
3.1 MISSION the roads since 1946.
Offer an exclusive top version for the
Primavera and Gts range for targeted
customers.
Capture the attention of new potential
scooter customers to project their purchasing
decision to the models of the Vespa range
13HERITAGE FASHION MODERNITY
3.2 CONCEPT
Celebrate Vespa
exploding her three souls
75 years of history have led to an immense Vespa has been and will be an inspiration for The side that always leads Vespa to innovate and
heritage of images, behaviors, values and the most prestigious fashion houses in the renew itself. From the version with integrated
characterizing elements that have made Vespa, world. In fact, Vespa wore the classic Armani connectivity that allows the smartphone
the most famous scooter in the world, a cult. suit, the eclectic clothes of Sean management from the handlebar to the full
Wotherspoon and soon the graceful Dior electric version, silent, green, smart and
dress. Forever muse, always trendsetter. performing, Vespa takes you further and further.
14The vehicle
The only steel body on the whole
scooter market with a special unedited
guise that reinterprets the tone in vogue
in the 1940s in a contemporary key
The equipment
Recalls the glorious past of Vespa to
transform it into an element of style
together with the best infotainment
available on scooter market
3.3 CRITICAL
SUCCESS FACTOR The kit and accessories
The representation of A treasure chest to enclose Vespa’s
the concept through the history, precious workmanships and the
definition of the product accessories inspired by the vehicle for
the best customer treatment
153.3 CSF. The vehicle
The inspiration
F o u r t i e s , During the years in which Vespa was born, there was a world
f o u r t i e s i n f u t u r e of idols and icons, behaviors and aspiration, social and
cultural changes that were the starting point for inspiration.
Going even further, the intention is
to project those years of the last
century to the new one.
16VESPA PRIMAVERA 75th 17
VESPA GTS 75th 18
3.3 CSF. The vehicle
The steel body of the Vespa 75th is
shown in an unprecedented
Metallic Giallo 75th, a color
designed specifically for this special
series that reinterprets shades in
vogue in the 1940s.
The number 75 is proudly
Dedicated Yellow body color, Dedicated logo plate displayed on both lateral sides and
named Giallo 75th on the front fender in a slightly
Matt tie in Matt Pyrite Yellow
more accentuated tone, thus
creating an elegant and discreet
tone-on-tone effect, as occurs in
the traditional front “tie” in a matt
Pyrite Yellow color.
This avant-garde reinterpretation of
the past is also embellished with a
dedicated plate, in order not to
forget this very important date.
Dedicated “75” decals, monochrome effect in Matt Pyrite Yellow on the
front mudguard and on both lateral sides
193.3 CSF. The vehicle
Dedicated saddle and pipe in Dust grey wheel rims with Chromed details:
dark grey Nabuk machined • shield edges • mudguard crest • muffler cover • passenger handling
• dash frame • tie details • passenger footrest • rear rack (as standard)
• rear view mirrors (for Gts only)
The soft Nabuk of the saddle in dark Smoke Grey also covers the pipe that elegantly draw the seat of the saddle.
Observing the wheel rims in Dust Grey with machined, together with the numerous chrome elements including the "tie" details, the
crest on the front fender, the instrument panel frame, the muffler cover, the rear-view mirrors, the rear rack, the passenger
handlebar and, on GTS only, the passenger footrests, you can notice how simple elements make this vehicle a truly unique and
special one-off example.
203.3 CSF. The equipment
The round bag
Vespa is a trendy city accessory.
To emphasize this side strongly linked to fashion
but also to Vespa heritage, the version it is
characterized by a round bag that recalls the old
models that had the spare wheel in the back.
The wheel shaped bag performs the double function
of an elegant vehicle accessory and a style element
to show off in complete freedom. In fact, It is
designed to be easily attached and removed to the
rear rack and accompanies the driver every time the
driver leaves the vehicle.
The front pocket also shows the distinctive “75”
that we have on the decals. The shape of the pocket
closure reproduces the line of the body.
The bag comes with a water-repellent cover, rain Wheel-shaped bag in dark grey Nabuk (same color and material of the saddle).
and dust are no longer a problem. The bag is equipped with adjustable laces to wear it over the shoulder.
The interior is equipped with practical pockets to store every items.
213.3 CSF. The equipment
The round bag
Assembly instruction. pt1
The installation to fix the straps that allow you to hold the bag firmly to the rack has a few steps.
Fit the belts and check that the Prepare the "Y" belt and fit it on Make sure that the two lower Insert on the belt the two buckles Carefully close the two
rear luggage the rear ends of the from the metallic safety clips.
carrier is well closed. handle "Y" belt are placed between the lower end of the belt, wrapping
saddle the belt
and the handle. around the handle.
Prepare the two lateral belts, Insert the two buckles on Carefully close the two Make sure that the belts are Place the bag on the luggage
wrapping the belts. metallic safety clips.. Correctly fitted and check carrier and insert the reference
them on the rear handle. That the metallic safety clips elastic strap on the flap closed in
Are correctly closed on the vertical position.
Plastic buckles. Slide the bag downward until it
rests on the horizontal base of the
luggage carrier.
223.3 CSF. The equipment
The round bag
Assembly instruction. pt2
Once the fastening straps are in place, the bag can now be hooked and the driver is ready to go.
Hook the metallic buckle of the "Y" Hook the two metallic buckles of the Complete the fastening by To maintain the characteristics of the
belt on the upper strap of the bag and lateral belts on the bag's straps and permanently tensioning the "Y" belt bag over time, it is recommended to
pre-tension the belt. tension the two belts at the same time. and make sure that the bag is well protect it against atmospheric agents
fastened to the luggage carrier. during parking and during washing
using the supplied waterproof cover.
233.3 CSF. The equipment
The infotainment
The technological equipment of the Vespa 75th
represents the best available in the Vespa range: all
the models over 50cc of this celebratory version adopt
Manage the
the 4.3’’ full color TFT instrumentation, introduced for phone MP3
player
the first time on the «S» version of Primavera and
Sprint, in 2018, and subsequently on GTS SuperTech. View info like View message
range, speed, notification
etc.
A completely digital cluster that also allows the driver
to make the most of the potential of the Vespa MIA
system, which connects the smartphone to the vehicle,
and (Gts only) guides the driver to the final destination Manage
phone calls
View missed
calls
thanks to the pictogram navigation system.
PRIMAVERA 75th GTS 75th Choose drive Use phone’s Voice
command
settings
50 and 50 25 km/h cc (NO Vespa MIA, NO TFT) 125 and 300 hpe cc (with Vespa MIA, TFT with
125 and 150 cc (with Vespa MIA and TFT) pictogram navigation)
243.3 CSF. The welcome kit
Vespa 75th welcomes you to a new era, made of trendy iconicity,
freshness and retro futurist style, with a special Welcome Kit containing:
• Thank you card: where Vespa team express its happiness to celebrate together this 75 years.
• Unisex scarf: to dress in pure Vespa style
• Vintage postcards: one postcard per decade to retrace the years that Vespa has gone through
• Vespa sign: a hanging Vespa vintage sign made in steel
• Owner’s book: for valuable additional information
• Maintenance interval postcards: to remind the customers the annual checks to preserve the vehicle at it best
25One postcard per decade to retrace the years that
3.3 CSF. The welcome kit Vespa has gone through with iconic images picturing
The postcards famous advertising campaigns or still life photos
Historical still life of Adv campaign “Vespizzatevi!”, 1950. Depliant of Vespa 50, Depliant of Vespa 180 Rally, 1971. Depliant of Vespas P125X, P150X, Adv campaign “Scansati baloccone”, Depliant of Vespa Adv campaign
Vespa 98, 1947. Illustration by N. Ferenzi. 1967. Photo by T. Photo by T. Fagiuoli P200E, 1981. Photo by T. Fagiuoli. Gilberto Filpetti, 1991. GTV, 2006. “Vespizzatevi”, BBH
Photo by C. Carlevaro. Fagiuoli. Photo by T. Fagiuoli. Photo by R. Carrer. London. 2019
Illustration by P.
Thurlby
263.3 CSF. The welcome kit
The unisex scarf
Vespa 75th gives you the chance to dress in pure Vespa
style thanks to the precious dedicated scarf.
It takes inspiration from the vehicle: color and graphics evoke the same
designed and are declined to exalt that peculiar way that silk has to
reflect the light.
The creative process started with a research on the reference imagery
world: not only Vespa, the Anniversary colors and graphics, but also on
the architecture and design of the fourties.
Starting from the research the first hand-drawn layouts have been
developed, then translated into vectoral files
The graphic is developed on the lines of number 75 and then inserted
into a frame. That gives a geometric aspect to the interplay of the silken
threads that builds a three-dimensional design.
273.3 CSF. The welcome kit
The unisex scarf
Vespa 75th gives you the chance to dress in pure Vespa
style thanks to the precious dedicated scarf.
At the silk factory the design is transformed into a stitching jacquard
program for looms.
The dimensions have been chosen to make the scarf unisex and it can be
worn around your neck or tied to the handles of the bag.
The first prototype is then realized to fine-tune colors and details.
During the production phase the interplay of the silken threads passes
through the finishing process to make it soft and resistant. Finally the
scarf hem is hand-stitched.
100% organic silk. Jacquard satin. Edges
with hand-sewn finishes. (70 X 70 cm)
Made in Italy
283.3 CSF. The accessories and
merchandising
The Made in Italy three-button jet helmet with a shell in
injection-molded thermoplastic material and chinstrap with
micrometric closure, in an exquisitely celebratory look by
Vespa 75th, is a must have. The painted shell in Grigio
Smoke with chromed profiles and customized inner lining
with the Vespa logo is enriched by the new graphics and
celebratory logo in Giallo 75th. The exclusive helmet bag
also gives something extra in terms of style, without ever
forgetting safety and maximum functionality. The technical
and production features are based on precision, quality and
maximum comfort, guaranteed by Made in Italy, to move the
Vespa passion in complete safety and freedom.
293.3 CSF. The accessories and merchandising
• Simple and quick to fasten to the scooter. • Outdoor vehicle cover made with waterproof fabric, • Windscreen made with high quality, impact • Round bag in Nabuk smoke black color with Vespa
Made with waterproof fabric and with a thermal taped seams. resistant methacrylate. Brackets finishing in 75th style inspiration, dedicated to Vespa riders
thermal lining for excellent protection against • Tailor-made base on vehicle’s body, with pocket for line with the style of the vehicle. Offers who want to celebrate 75th Anniversary on their
the cold and rain. accessories to ensure a perfect fit effective protection against the weather current Vespa model
• Removable with zip line, enable easy splitting • Reflective logo Vespa 75th Anniversary as an with excellent visibility. • Shoulder strap attached on 2 sides. Vespa 75th
for all year round use exclusive touch • Exclusive logo Vespa 75th Anniversary logo elegantly appear on front and back of the bag
• Customized with logo Vespa 75th • Includes special fixing system on Vespa rear
Anniversary luggage rack. Exclusively designed and tested on
Vespa to guarantee complete compatibility and
maximum safety while riding
303.3 CSF. The accessories and merchandising 31
VESPA 75th RANGE
EMEA best selling models will dress festively.
PRIMAVERA 75th GTS 75th
50 and 50 25 km/h cc (NO Vespa MIA, NO TFT) 125 and 300 hpe cc (with Vespa MIA,
125 and 150 cc (with Vespa MIA and TFT) TFT with pictogram navigation)
Available from M a r c h 2 0 2 1 to D e c e m b e r 2 0 2 1
32For those women who are looking for a vehicle to move
in the city but to be worn as an accessory.
The aesthetics and design of the objects are what
catches their attention, but they don't give up on
seamless driving experience
THE TARGET CUSTOMER
Trendsetters and Vespa enthusiast who are not satisfied
with a simple means of transport.
They can afford collectibles especially if it is a Vespa we
are talking about.
33THE CUSTOMER
Active on social media. Users of cutting-edge technological gadgets.
Workers with higher-than-average salaries. Educated people with a
wide cultural background. Passionate about art and design. Lovers of
recreational and sports activities to do outdoor.
344. TECHNICAL INFORMATION
4.1 PRODUCT CODES
PRIMAVERA 75th GTS 75th
GIALLO 75th GIALLO 75th
Code: LGC Code: LGB
Seat: Grey MET. Seat: Grey MET.
PRODUCT CODE: PRODUCT CODE:
NVF1000U06 (50cc) NVGT000U17 (125cc)
NVF2000U06 (125cc) NVGS000U17 (300cc)
NVF3000U06 (150cc)
25 km/h VERSION:
EVF1000B05
364.2 TECH INFO
VESPA PRIMAVERA 75TH 50 VESPA PRIMAVERA 75TH 125 (150)
ENGINE3-valve 4-stroke single cylinder i-get catalysed ENGINE 3-valve 4-stroke single cylinder i-get catalysed
DISPLACEMENT 49 cc DISPLACEMENT 124 cc (155 cc)
BORE X STROKE39 mm x 41,4 mm BORE X STROKE 52 mm x 58,6 mm (58 mm x 58,6 mm)
MAX POWER AT THE CRANK SHAFT 2.2 kW - 3 HP - at 7,500 rpm MAX POWER AT THE CRANK SHAFT 8,1 kW - 11 HP - a 8,000 rpm (9,2 kW - 12,5 CV- 7,750)
MAX TORQUE 2.9 Nm at 7,000 rpm MAX TORQUE 10.4 Nm at 6,750 rpm (12.4 Nm a 6,750 rpm)
CONSUMPTION 40 km/l CONSUMPTION 40 km/l (37 km/l)
CO2 EMISSIONS COMPLIANCE 57 g/km CO2 EMISSIONS COMPLIANCE 60 g/km (63 g/km)
FUEL SYSTEMElectronic Injection FUEL SYSTEM Electronic Injection
COOLING Forced air COOLING Forced air
STARTERElectric STARTER Electric
GEARBOX CVT automatic with torque server GEARBOX CVT automatic with torque server
CLUTCHAutomatic dry centrifugal with shock absorbers CLUTCH Automatic dry centrifugal with shock absorbers
Sheet steel shell with welded structural
LOAD-BEARING STRUCTURE LOAD-BEARING STRUCTURE Sheet steel shell with welded structural reinforcements
reinforcements
Single arm with helical spring and hydraulic shock Single arm with helical spring and hydraulic shock
FRONT SUSPENSION FRONT SUSPENSION
absorber absorber
Helical spring with adjustable preload (4 positions) and
REAR SUSPENSION Helical spring with single hydraulic shock absorber REAR SUSPENSION
single hydraulic shock absorber
FRONT BRAKE Stainless steel Ø 220 mm disc with hydraulic control FRONT BRAKE Stainless steel Ø 220 mm disc with hydraulic control
REAR BRAKE Ø 140 mm drum with mechanical control REAR BRAKE Ø 140 mm drum with mechanical control
ABS/ASR SYSTEM - ABS/ASR SYSTEM ABS at the front wheel only
FRONT TYRE Tubeless 110/70 - 12” FRONT TYRE Tubeless 110/70 - 12”
REAR TYRE Tubeless 120/70 - 12” REAR TYRE Tubeless 120/70 - 12”
LENGTH/WIDTH/WHEELBASE 1,870 / 735 / 1,330 mm LENGTH/WIDTH/WHEELBASE 1.870 / 735 / 1.340 mm
SEAT HEIGHT 790 mm SEAT HEIGHT 790 mm
FUEL TANK CAPACITY 7,5 litres FUEL TANK CAPACITY 8 litres
EMISSIONS COMPLIANCE Euro 5 EMISSIONS COMPLIANCE Euro 5
374.2 TECH INFO
VESPA GTS 75TH 125 VESPA GTS 75TH 300
ENGINE 4-valve 4-stroke single cylinder, electronic injection, ENGINE 4-valve 4-stroke single cylinder, electronic injection,
catalysed i-get catalysed hpe
DISPLACEMENT 125 cc DISPLACEMENT 278 cc
BORE X STROKE 52 mm x 58,7 mm BORE X STROKE 75 mm x 63 mm
MAX POWER AT THE CRANK SHAFT 10.3 kW - 14 HP - at 8,750 rpm MAX POWER AT THE CRANK SHAFT 17.5 kW - 23.8 HP - at 8,250 rpm
MAX TORQUE 12 Nm at 6,750 rpm MAX TORQUE 26 Nm at 5,250 rpm
CONSUMPTION 41,6 km/l CONSUMPTION 31.2 km/l
CO2 EMISSIONS COMPLIANCE 59 g/km CO2 EMISSIONS COMPLIANCE 74 g/km
FUEL SYSTEM Electronic Injection FUEL SYSTEM Electronic Injection
COOLING Liquid COOLING Liquid
STARTER Electric Start & Stop system STARTER Electric
GEARBOX CVT automatic with torque server GEARBOX CVT automatic with torque server
CLUTCH Automatic dry centrifugal with shock absorbers CLUTCH Automatic dry centrifugal with shock absorbers
LOAD-BEARING STRUCTURE Sheet steel shell with welded structural LOAD-BEARING STRUCTURE Sheet steel shell with welded structural reinforcements
reinforcements
FRONT SUSPENSION Single arm with helical spring and hydraulic shock FRONT SUSPENSION Single arm with helical spring and hydraulic shock
absorber absorber
REAR SUSPENSION Double hydraulic shock absorber with helical spring REAR SUSPENSION Double hydraulic shock absorber with helical spring
with preload adjustable in 4 positions with preload adjustable in 4 positions
FRONT BRAKE Stainless steel Ø 220 mm disc with hydraulic control FRONT BRAKE Stainless steel Ø 220 mm disc with hydraulic control
REAR BRAKE Stainless steel Ø 220 mm disc with hydraulic control REAR BRAKE Stainless steel Ø 220 mm disc with hydraulic control
ABS/ASR SYSTEM ABS standard ABS/ASR SYSTEM ABS/ASR standard
FRONT TYRE Tubeless 120/70 - 12” FRONT TYRE Tubeless 120/70 - 12”
REAR TYRE Tubeless 130/70 - 12” REAR TYRE Tubeless 130/70 - 12”
LENGTH/WIDTH/WHEELBASE 1,950 / 755 / 1,380 mm LENGTH/WIDTH/WHEELBASE 1,950 / 755 / 1,375 mm
SEAT HEIGHT 790 mm SEAT HEIGHT 790 mm
FUEL TANK CAPACITY 7 litres FUEL TANK CAPACITY 8.5 litres
EMISSIONS COMPLIANCE Euro 5 EMISSIONS COMPLIANCE Euro 5
385. VESPA 75 TH COMMUNICATION ACTIVITIES A year full of old and new stories
VESPA 75TH COMMUNICATION ACTIVITIES
5.1 Partnerships
T h e 7 5 th l o g o
Each key visual there will be the 75th logo
The message is that we are celebrating Vespa
through each activity and with every product of the
Vespa range, not just with the 75th special edition.
40VESPA 75TH COMMUNICATION ACTIVITIES
5.2 Storytelling
History and heritage Stories and anecdotes Making of
Footage that will be delivered to Tell the 75 years of Vespa through the Mini-doc to show the creation process
press to be edited to narrate the narration of some anecdotes that can of a special edition like Vespa 75th.
Vespa history from a more classic help to have a more complete How it’s been thought, designed and
and well-known point of view. overview of the story. produced, through some images and
interviews of key people at Vespa.
41You can also read
