VERIZON SUPER BOWL CENTRAL EVENTS
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VERIZON SUPER BOWL CENTRAL EVENTS
Dates: January 28 – February 1
Time: 2 – 12AM* (Jan. 31: 10AM-12AM, Feb. 1: 10AM-3PM)
Location: 5th Street to 1st Avenue between Jefferson and Monroe
Verizon Super Bowl Central will cover a 12-block area in downtown Phoenix and serve as the hub of fan
activities for Super Bowl XLIX.
• Sponsor Activation Zone
• Concert and Autograph Stages
• Iconic Super Bowl XLIX Roman Numerals
• Arizona Themed Activities
• Nightly Fireworks
* Entertainment & Activities concluding at 10PM. Concessions and Bud Light Beer Garden remain open
until 12AM.
THE BLOCK
The square from
1st to 2nd St. between Washington and Jefferson St.
1. VERIZON POWER HOUSE
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: North End of The Block
Verizon Power House engages fans with the latest technology, products and services. Fans will learn
about NFL Mobile from Verizon from the league’s best players and feel the intensity of the game
with cutting edge virtual reality. Download the Verizon Power House app for a personalized
experience and digital Super Bowl XLIX souvenirs.
2. NETWORK BROADCAST SETS
Dates: January 26 – February 1
Time: SAT 10AM-10PM, SUN 10AM- 8PM*, Weekdays 3PM-10PM
Location: SE Corner of The Block
National Networks welcome fans to catch their studios broadcasting live from the epicenter of
Verizon Super Bowl Central including NBC Universal, The Today Show, NFL Network, MSNBC, CNN
and many more.
2a. APOLLO EDUCATION HOUSE at the MSNBC BROADCAST SET
Dates: January 29 – February 1
Time: *Media Only
Location: Arrogant Butcher, NW Corner of Jefferson and 1st St.
1|PageApollo Education House, located in the heart of Verizon Super Bowl Central, is a one-of-a-kind
hospitality and entertainment hub with the best American eats in town and exciting programming
from MSNBC, Twitter and Westwood One.
3. THE GRAND CANYON EXPERIENCE PRESENTED BY NB|AZ
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: SW Corner of The Block
Super-Sized Arizona-themed Rock Wall lets visitors climb up 30 feet over Verizon Super Bowl
Central. A stunning backdrop photo of the Grand Canyon, along with a 20 foot waterfall, brings our
favorite of the Seven Wonders of the World to life.
4. SUPER BOWL XLIX ROMAN NUMERALS
Dates: January 26 – February 1
Time: WED-FRI 2PM-12AM, SAT 10AM-12AM, SUN 10AM-3PM
Location: West End of The Block
At over 30 feet tall, the iconic Roman Numerals serve as a background and perfect photo
opportunity for all Super Bowl fans and will feature a lighting and video projection show Wednesday
through Saturday nights.
5. PEPSI HYPED FOR HALFTIME STAGE
Dates: January 28 – February 1
Time: Concerts: Local Acts 2:00PM, Regional & National Acts 7:00PM; Fireworks: 10:00PM nightly
Location: NW Corner of The Block
Starting at 2PM (10am Saturday and Sunday) enjoy local talent and group performances on the
Pepsi Concert Stage. Opening acts for the Concert Series at 7:00PM each night. Verizon Super Bowl
Central comes alive when national recording artists hit the stage at 8:30PM.
FAN ACTIVITIES
6. AMERICAN AIRLINES
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Washington
American Airlines Group will sport a football-centric fan interactive experience as well as Airline
Miles Giveaways.
7. ARIZONA’S GRAND TOUR BY AOT
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Adams
The Arizona Office of Tourism invites you to take the Grand Tour of all that Arizona has to offer. You
can experience interactive activities and fun photo opportunities that are uniquely Arizona.
8. ARIZONA STATE UNIVERSITY
Dates: January 28 – February 1
2|PageTime: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Adams
ASU invites fans to play solar-powered football, while shedding light on how the “Most Solar-
Powered University in the Country” helps students, the community and our world thrive.
9. AZCENTRAL.COM AUTOGRAPH STAGE
Dates: January 28 – January 31
Time: 2PM - 6PM daily
Location: CityScape Plaza. Central Ave between Washington & Jefferson
From 2PM - 6PM Wednesday-Friday and 12PM-6PM Saturday, the autograph stage offers FREE
autographs from NFL Alumni.
10. BRIDGESTONE FAN GALLERY
Dates: January 24 – February 1
Time: SAT 10AM-10PM, SUN 10AM- 8PM*, Weekdays 3PM-10PM
Location: Phoenix Convention Center North Building
The Bridgestone Fan Gallery will live within NFL Experience Engineered by GMC. AN NFL Experience
Engineered by GMC ticket is required for entry. Experience a behind-the-scenes glimpse of Radio
Row at the Fan Gallery. Breathe in the exciting buzz that will constantly be swarming around the
Media Center throughout Super Bowl XLIX.
11. BRIDGESTONE PERFORMANCE MOMENT
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Washington
Bridgestone, the global leader in tire and rubber manufacturing, is allowing fans to capture and
share a Bridgestone Performance Moment of their own.
12. BUD LIGHT BEER GARDEN
Dates: January 28- February 1
Time: WED-FRI 2PM-12AM, SAT 10AM-12AM, SUN 10AM-3PM
Location: Hanny Lot- SE corner of Central Ave & Adams
? BUD LIGHT HOUSE OF WHATEVER
Location: Barrister Building Parking Lot
The Official Beer Sponsor of the NFL will provide consumers with once-in-a-lifetime
#UpForWhatever experiences at Super Bowl XLIX in Phoenix with it’s first-ever Bud Light House of
Whatever. The three-day event will feature a fully immersive experience of unforgettable parties,
amazing concerts and signature activities.
13. CANCER TREATMENT CENTERS OF AMERICA
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: SE Corner of Central Ave & Washington
Cancer Treatment Centers of America is passing out sunscreen and information about taking
preventative measures to prevent cancer.
3|Page14. CITY SKATE
Dates: Present – February 1
Time: 11-1:30pm and 4-11pm Daily (Saturday- Open until Midnight)
Location: Central Ave. between Jefferson & Washington
Phoenix’s only REAL outdoor ice rink sponsored by APS.
15. COX COMMUNICATIONS - GIGABLAST FROM COX LOUNGE
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Washington
Celebrating Gigablast’s arrival in the Valley with 100 days of Speed; Cox keeps you connected, so
you can surf, stream, and share! Stop by the Gigablast from Cox Lounge to sample tech and charge
your devices.
16. DIGNITY HEALTH BARROW BRAIN BALL EXPERIENCE
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Washington
Come play the Brain Ball App “ live”, hear from concussion experts, get properly fitted for helmets,
take photos with NFL alumni players, win prizes, and so much more!
17. FIRST SOLAR COUNTDOWN CLOCK
Dates: Present – February 1
Time: 12PM – 12PM
Location: NE Corner of Jefferson and 1st St.
This super-sized clock displays updated video content and a countdown to the kickoff of Super Bowl
XLIX. At over 13 feet tall, the timepiece features three, ultra-bright LED displays and nine First Solar
panels.
18. MEDIA DAY FUELED BY GATORADE
Date: January 27
Time: Doors will open at 9:30AM to all ticketholders. Event will begin at 10:30AM.
Location: US Airways Center
The NFL will offer a limited number of spectators a unique opportunity to attend Media Day Fueled
by Gatorade on Tuesday, January 27, 2015 at US Airways Center in Phoenix, AZ. Tickets are available
for purchase through Ticketmaster.com and cost $28.50 each.
19. MEXICO LIVE IT TO BELIEVE IT
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 3rd St. between Jefferson & Washington
A Mexico interactive experience that you have to Live to Believe. The Mexico space includes
impressive 360 degree photo opportunities, high-tech displays, 3D video simulations, sand
sculptures and augmented reality technology where guests can experience flying in a hot air balloon,
or go white water rafting, visit archeological sites, or fly through Mexico City.
20. NFL EXPERIENCE ENGINEERED BY GMC
4|PageDates: January 24 – February 1
Time: SAT 10AM-10PM, SUN 10AM- 8PM*, Weekdays 3PM-10PM
Location: Phoenix Convention Center North Building
The NFL Experience Engineered by GMC is the most exciting continuous event surrounding Super Bowl
XLIX – pro football's interactive theme park offering participatory games, displays, entertainment
attractions, youth football clinics and free autograph sessions from current and former NFL players. A list
of player appearances will be posted on SuperBowl.com in mid-January.
*February 1, the NFL Experience Engineered by GMC will close at 2:00PM.
21. NFL FAN STYLE TRUCK
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Adams
Come showcase your team pride and individual #NFLFanStyle at our epic 53’ trailer that explodes with
NFL Apparel and Homegating items, games and good fun. Make sure to hit all the cool stations on the
truck: NFL Auction/Virtual Dressing Room/Photo Mosaic/NFL Trivia/EA Madden 15 Gaming Stations and
much more.
22. NFL TEAM SHOP
Dates: January 24- February 1
Times: 10AM-10PM
Location: Convention Center
NFL Team Shop open to the public.
23. PAPA JOHN’S
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Adams
Papa John’ Pizza will have a football-centric fan interactive experience that includes sampling a
variety of their popular pizza combinations.
24. PEPSI HYPE ZONE
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Washington
Pepsi continues to get fans “Hyped for Halftime” at Verizon Super Bowl Central at their “Hype
Zone”.
25. PUPPY BOWL CAFÉ
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: NW Corner of Central Ave. and Jefferson
Animal Planet is bringing all the pageantry, cuteness and all-star animals from PUPPY BOWL to Super
Bowl Central with the PUPPY BOWL CAFÉ.
26. SALT RIVER PROJECT
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
5|PageLocation: 1st St. North of Adams
Salt River Project, a major water, power and telecom provider in Phoenix, invites you to view their
latest model electric vehicles and visit the SRP energy education zone to have experts answer your
green energy and water conservation questions and get tips on how to manage energy and water
usage.
27. SUPER-SIZED FOOTBALL PRESENTED BY VISIT PHOENIX
Dates: Present – February 1
Time: 12PM – 12PM
Location: NW Corner of Central Ave. and Washington
This super-sized football marks the epicenter of the Downtown Phoenix’s fan Campus. Fans are
encouraged to take photos in front of the giant football and share them on social media using the
hashtag #SB49.
28. TOSTITOS® PARTY BOULEVARD
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: Adams between Central Ave. & 1st St.
TOSTITOS® Party Boulevard is the official party destination at Verizon Super Bowl Central. Try
delicious new varieties of TOSTITOS® tortilla chips and dips, and see firsthand how TOSTITOS BRINGS
THE PARTY®!
29. UNIVISION ZONE/ ZONA UNIVISION
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: 1st St. North of Adams
Univision, the top Spanish-language Television media company in Arizona, will feature a live radio
broadcast as well as fan interactive elements to engage those visiting Verizon Super Bowl Central.
30. VERIZON BIOMETRIC CHARGING STATION
Dates: January 28 – February 1
Time: 2 – 10PM (Jan. 31: 10AM-10PM, Feb. 1: 10AM-3PM)
Location: The Block
When your battery runs low, visit Verizon Charging Station located next to the Verizon Power House
and charge up with secure biometric scanning.
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