UPTODATE TheNewsletterforGELITACustomers #46 Added value on all channels - gelita uptodate
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July 2020
UPTODATE
The Newsletter for GELITA Customers #46
GELITA informs
Added value
on all channels
More on page 12
Editorial
Dear reader,
I hope that you are able to read this issue of our magazine in We have also already published
good health. So far, we have fortunately only had very few more than 30 articles in inter-
Corona cases at GELITA despite continuous production at all national trade magazines.
locations, and these have happily had a mild progression. For
GELITA, reliable supplies, consumer protection and food This issue of uptodate is consider-
safety have always played a major role. An approach that is ably more comprehensive than
becoming even more important in light of COVID-19. We usual for a simple reason: we want to share with you as
take the current situation very seriously because GELITA much as possible of what we couldn’t share personally
belongs to those companies ensuring basic services. Just like before. This includes, for example, information on the Bioactive
our customers, we are part of crucial production chains and Collagen Peptide® VERISOL®. A new clinical study now reveals
have a responsibility to ensure that the entire supply chain is that VERISOL® not only has a positive effect on skin and finger-
maintained. We succeed in doing so because we have always nails but can also improve hair structure. Or TENDOFORTE®,
cultivated long-term partnerships with customers and suppliers. our collagen peptide that was voted Ingredient of the Year in
Above all, however, we owe it to our employees, who work the Sports Nutrition category at the 2020 Nutra Ingredients
flexibly, with great commitment and in compliance with Awards. It helps athletes to get back to top form.
strict hygiene measures in our plants or from home to
ensure that all processes run smoothly. This enables us While we’re on the subject of being informed: when reading
to meet the demand for our products reliably. uptodate you will notice that the magazine contains many
tips on where to find additional information. Please use the
GELITA products not only help ensure the basic food supply, links extensively and don’t hesitate to get in touch with us.
they also play a decisive role in the manufacture of pharma- We will gladly answer your questions and are always open to
ceuticals and health & nutrition products. The collagen suggestions.
peptides VacciPro®, for example, were developed to stabilize
vaccines and thus contribute to safe and effective vaccinations. As difficult as many things are at present, the Corona crisis
has also had a positive effect: more people are cooking and
But just as important: we miss you! At this time of year, we baking at home again. Gelatine is essential for ensuring many
would normally have met you in person at trade fairs, events, recipes succeed. Maybe you’d like to try out some of the new
customer visits or other occasions. None of this has been recipes we present in this issue. We wish you every success
possible so far. It is very important for us to keep you up to with them. But above all, we hope that you come through
date because, despite the challenging situation, GELITA has these times well and securely.
continued working on new developments, improvements
and innovations. Since we are unable to present these to Please stay healthy!
you personally, we have further intensified our digital com-
munication. You can find important updates on our blog Michael Teppner
(www.gelita.com/en/blog/all) and our websites, we post
regularly on LinkedIn, Facebook and other channels. Simply Global VP Marketing & Communication
follow us and you will always receive the latest information. GELITA AG
[2]
Contents
[10]
Exhibition special
GELITA presents exhibition highlights 4
Natural Expo West: focus on natural products 6
Interzoo: custom-made ingredients
for advanced pet food 8
FIC: on-site solutions and support 10
Interview
[12] Added value on all channels 12
Study
VERISOL® improves hair structure! 14
Innovation
Power food for top athletes 16
[16] Good experience with collagen peptides
Panorama
20
One GELITA – united against Corona 22
Feature: GELITA counts on science 24
GELITA symposia 25
[26] Company
Win-win relationship – GELITA promotes startups 26
Pharmaceutical production
Gelatine remains the gold standard 28
Product ideas
Discover new ideas with GELITA 30 [33]
Survey
GELITA learns from you – you benefit from GELITA 32
At home and in the kitchen
Enjoy your meal! 33
Advance announcement
GELITA Trail Marathon in a dream setting 36
[3]
Exhibition special
Showtime: GELITA presents
exhibition highlights Interzoo, Nuremberg
Vitafoods Europe, Geneva
FIC, Shanghai
IFIA, Tokyo
Natural Products Expo West, Anaheim
SSE, Secaucus
IFT, Chicago
FTS, Mexico City
Other trade fairs with
a GELITA presence:
FoodPro, Melbourne
FISA, São Paulo
Vitafoods Asia, Singapore
CPhI, Milan
Food Matters Live, London
SSW, Las Vegas
FI/HI Japan, Tokyo
FIE/HIE, Frankfurt
[4]
GELITA has a presence at about 20 major trade fairs
and events all over the world every year – normally.
But this year a global show stopper appeared in the
form of the Coronavirus. However, if you can’t come
to the trade fair, then the trade fair will come to
you: in this issue of upto date we present the high-
lights that GELITA planned to present at shows in
the first half of 2020.
Trade fairs are one of the most ing experts - in other words, with every-
important communication tools for one who is able to provide our customers
GELITA. “They give us the opportunity to with competent support on a wide range
engage very closely and comprehensively of issues,” sums up Wolf.
with our customers,” explains Oliver
Wolf, Global Head of B2B Marketing at On the following pages you can find out
GELITA. “Trade fairs provide us with the more about the trade fair programme
best opportunity to arouse curiosity and planned for this year. An overview of
interest in our solutions and to present current or newly scheduled trade fair
innovative ideas”. Many of the company’s appearances by GELITA can be found on
products, especially the new develop- the Internet at
ments, are not yet or only partially www.gelita.com/gelita-events
known on the market. In addition, the
expert for marketing continues, some of
GELITA’s solutions require individual
consulting in order for customers to
benefit from their particular advantages.
This is why GELITA often uses exhibitions
to present innovative ideas and concepts
with which customers can expand their
product portfolio.
Support with concentrated
know-how
“We advise food manufacturers pro
actively on the implementation of new “We advise food
product ideas in order to open up new manufacturers proactively
market niches for them,” emphasizes
Wolf, taking protein bars for the sports in order to open up new
nutrition sector as an example of this: market niches for them.”
“Our collagen peptides enable us to eas-
FCE Pharma, São Paulo ily produce bars with more than 60% Oliver Wolf, Global Head of B2B
protein. That would be difficult to Marketing at GELITA
achieve with other ingredients.” This
prototyping method often helps GELITA
attract new customers at exhibitions. MORE INFORMATION:
And is also the reason the booths of the Oliver Wolf
global market leader for collagen proteins Tel. +49 (0) 6271 84-2194
feature bundled expertise. “We are oliver.wolf@gelita.com
present on site with product developers,
product managers and sales and market-
[5]
Exhibition special – Natural Products Expo West
Amazing ingredients
for the booming natural
products market
With 86,000 visitors from 136 countries, Natural Products Expo West in Anaheim (USA) is the world’s largest
trade fair for natural-based products. Since the event was postponed until March 2021 as a result of COVID-19,
we provide an overview below of the main highlights of GELITA’s originally planned trade show appearance.
Bioactive Collagen Peptides ® are healthier fingernails and improved hair struc-
among the absolute stars in GELITA‘s inno- ture (see also article on page 14). VERISOL®
vative product range. In the field of sports can be used in both liquid and solid products
nutrition in particular, they offer a wide range due to its excellent solubility. In order to
of diverse benefits that are scientifically demonstrate the innovative application
well documented and have been substantiated possibilities, GELITA, in cooperation with a
many times over. partner, has developed ”Sparkling Beauty“,
a tasty carbonated beauty drink containing
Collagen peptides keep VERISOL®. GELITA sees itself as a provider of
inspiration, committed to supporting prod-
the body fit uct manufacturers in the development and
GELITA‘s latest collagen peptide brand is implementation of innovative product ideas.
TENDOFORTE ® (see also report on page 20).
These Bioactive Collagen Peptides® have been
specially developed to strengthen tendons Skin, hair, fingernails – VERISOL® collagen peptides
and ligaments as well as fascia tissue. With open up a wide range of possibilities for realizing
its unique mode of action, this clean label innovative beauty products.
ingredient is particularly suitable for the
booming sports nutrition market. In this seg- administration such as hard and soft capsules
ment, GELITA also offers BODYBALANCE® for can use GELITA‘s solutions to easily determine
body toning and increasing muscle strength, when and where in the body their ingredients
FORTIBONE® for a verifiable increase in bone should be released or to improve their shelf
mineral density, and FORTIGEL®, which has life. For example, GELITA® EC enables the pro-
already been proven in many products, for duction of enteric-coated gelatine capsules
the health and mobility of joints. that are resistant to gastric juice and only
With “Sparkling Beauty”, GELITA shows in release their ingredients in the intestine. In
More beautiful skin, hair and an exemplary way how the product idea of addition to gelatine for capsules, GELITA also
a beauty drink can be implemented. offers solutions for newer pharmaceutical
fingernails applications such as fortified gummies. Because
GELITA also offers collagen peptides for the Added value for gelatine capsules the variety of potential applications is so great,
beauty market that, due to their versatility, are GELITA provides support for its customers in
ideally suited to a wide range of applications. The gelatine specialties offered by GELITA for the area of product development by qualified
VERISOL® collagen peptides have been specially the administration of active pharmaceutical GELITA specialists.
optimized to promote firmer and smoother ingredients and nutritional supplements repre-
skin with fewer wrinkles and cellulite. It has sent a completely different product category. You can find out more on the Internet at
furthermore been shown to contribute to Manufacturers of gelatine-based forms of https://www.gelita.com/en/npew-20.
[6]
Exhibition
special
Body Toning Connective Tissue
• Increases lean mass Improvement
and decreases fat mass • Strengthens ligaments
and tendons
Joint Health
• Recovers joint cartilage
and reduces joint pain Bone Health
• Increases bone
mineral density
• TENDOFORTE®
https://www.gelita.com/en/
products/collagen-peptides/tendoforte
• VERISOL®
https://www.gelita.com/en/
products/collagen-peptides/verisol
• P HARMACEUTICAL GELATINE
https://www.gelita.com/en/
applications/pharmaceuticals
MORE INFORMATION:
Angie Rimel
Tel. +1 402-429-2130
angie.rimel@gelita.com
Products with added value: pharmaceutical gelatines from GELITA for hard capsules,
soft capsules and fortified gummies.
[7]
Exhibition special – Interzoo Nuremberg
Exhibition
special
Custom-made
ingredients for
advanced pet food
Interzoo takes place in Nuremberg every two years. The world’s biggest exhibition for the international pet
industry usually attracts almost 40,000 trade visitors who find out about products and innovations for pets
from some 2,000 exhibitors. GELITA had planned to participate for the first time this year to present its
extensive portfolio of functional pet food ingredients.
Nowadays, pet owners spend sig- only on protein supply, but above all on
nificant amounts of money on feeding their technical and functional properties. All
pets. The market for pet food, for example, three ingredients serve to optimize the pro- The GELITA quality
shows enormous growth rates year after duction process of pet food. GELITA®FLEX, guarantee:
year. GELITA aims to tap this market potential for example, increases the stability of the
with innovative ingredients. The company extrusion process. This specialty of GELITA is • Sustainably produced from
offers fats, proteins and minerals as well as soluble in cold water and has excellent proper- natural, renewable raw materials
gelatine and collagen peptides for high-quality ties as a binder and emulsifier. At the same • All ingredients exclusively from
pet food and nutritional supplements. time, GELITA®FLEX improves the shelf life of high-quality animal products
dry feed. The highly digestible protein can also • Raw materials obtained from
PETAGILE® relieves joint be used to improve the flavor – and in so doing only one species
ensure that a food product for our four-legged • Grain and gluten-free
complaints friends flies off the shelves. An important • Top quality thanks to
A good example of this is PETAGILE®, an inno- argument for regular repeat purchases of state-of-the-art processing
vative active ingredient for the regeneration the corresponding product!
of joint cartilage in animals. PETAGILE®’s spe-
cially optimized Bioactive Collagen Peptides® Ingredients for better nutrition
promote the growth of articular cartilage, thus make up another category at GELITA. GELIMIN®
counteracting age- and stress-related joint Ingredients that enable manufacturers to im- serves as an important natural provider of
wear. The product has already been developing prove the nutritional profile of their pet food calcium and phosphorus. GELIPRO ®DIGEST is
highly successfully on the market for several an easily digestible source of protein with
years, because just like we humans, many dogs, variously selectable crude protein contents.
cats and horses suffer from the wear and tear And GELIFAT ® supplies high-quality animal
of joints and the associated pain and limited fats with a low content of free fatty acids.
mobility. The effectiveness of PETAGILE® has
already been validated in a range of clinical With this wide variety of different ingredients,
studies. GELITA offers pet food manufacturers excel-
lent opportunities to conquer new market
GELITA®FLEX increases process niches. Those who prefer not to wait until
Interzoo, which has been postponed until
stability June 2021, can now contact GELITA directly
Another innovative product from GELITA is (see box for contact person) or find out more
GELITA® FLEX. Just like GELIPRO ® BIND and about PETAGILE® at https://www.gelita.com/
GELITA® GELATINE, GELITA® FLEX focuses not en/products/collagen-peptides/petagile
[8]
DRY SEMI-MOIST WET
GELITA PET FOOD INGREDIENTS
PORTFOLIO
Health-promoting effect
• PETAGILE ®
Improved nutrition
• GELIMIN ®
• GELIPRO ®DIGEST
• GELIFAT ®
Technical improvement of food
products
• GELIPRO ®BIND
• GELITA® GELATINE
• GELITA®FLEX
MORE INFORMATION:
Thomas Meisner
Tel. +49 (0) 6271 84-2571
thomas.meisner@gelita.com
[9]
Exhibition Special – Food Ingredients China
Exhibition
special
Diverse solutions
and local support
GELITA is traditionally represented at the Food Ingredients China in Shanghai with its entire range of food and
collagen peptides. With an exhibition area of 140,000 square meters, more than 1,500 exhibitors and over
50,000 visitors, it is the most important international trade fair for food additives and ingredients in Asia.
Although the FIC was not scheduled to take place until June, it was postponed to 2021 as a precautionary measure.
The Asian and particularly the BALANCE® can, for example, help to reduce stabilizer, binder, emulsifier, film and foaming
Chinese market is very important for GELITA. body fat and, in combination with targeted agent, as well as a whipping aid and carrier.
The company began producing gelatine in training, build muscle mass. Like the new The products can be used for fat, carbohydrate
China in 2005. GELITA now operates a sales TENDOFORTE® , these GELITA specialties can and calorie reduction as well as for protein
office in Shanghai and production facilities in however also be used for product concepts enrichment or to improve the mouthfeel.
Liaoyuan and Pingyang. These locations are aimed at younger, sporty individuals through
part of the worldwide production network of to competitive athletes (see also article on On-site support
22 plants and sales offices and enable GELITA page 16). VERISOL® is also an important solu-
to combine global know-how with local tion for the Asian market. After all, just like in GELITA’s experts support customers
presence for its customers in Asia. western markets, beauty and good looks play both in the development of new
a major role for more and more people in Asia. products and in the optimization of
Solutions for anti-aging, fitness existing formulations. The possibilities
GELITA® Gelatine – an all-round are almost limitless and range from
and beauty gummy bears, chewy candies and
This year GELITA has planned to focus on hot
talent marshmallows to desserts, yoghurts,
topics such as anti-aging, fitness and beauty Another product category consists of gelatine ice creams, cake glazes and fillings,
in China. With BODYBALANCE®, FORTIBONE® products from GELITA. The company offers a spreads, meat products – and beyond.
and FORTIGEL®, the company offers specific, wide range of solutions tailored to the applica- You can find out more on the Internet
optimized collagen peptides for maintaining tions and requirements of individual customers. at https://www.gelita.com/en/prod-
mobility in old age. Products with BODY GELITA gelatine is suitable as a gelling agent, ucts/gelatine
GELITA® GELATINE • OVERVIEW OF COLLAGEN PEPTIDES
https://www.gelita.com/en/
Baked goods Confectionery Dairy products / Meat products collagen-peptides
• GELATINE
desserts
https://www.gelita.com/en/
• F illings • Fruit gummies • Y oghurt • A spic products products/gelatine
•C oatings • Chewy candies •C reams • Spreadable
•C reams • Marshmallows • T oppings meat paste
•C ream • Ice creams • F at-reduced
•M ousses meat and
MORE INFORMATION:
• J ello sausage
Oliver Wolf
• S emi-fat products
Tel. +49 (0) 6271 84-2194
products
oliver.wolf@gelita.com
[10]BIOACTIVE COLLAGEN PEPTIDES®
FUNCTIONALITY SOLUTION BENEFITS
High degree of bioavailability, versatile in
PROTEIN ENRICHMENT use and easy to process. Ideal for beverages
Protects and helps to rebuild joint
JOINT HEALTH
cartilage, stops degeneration of cartilage
Improves bone stability and flexibility,
BONE HEALTH
supports bone tissue substance and density
Restores skin moisture, prevents the
SKIN HEALTH
formation of wrinkles
Improves muscle mass, reduces fat mass
BODY TONING
and increases muscle strength
HEALTHY LIGAMENTS Increases strength of tendons and
AND TENDONS ligaments and decreases risk of injuries
Improves quality of life and
JOINT HEALTH PET
mobility of pets
Ultra-modern and equipped with the
complete food program: GELITA’s planned
exhibition stand at Food Ingredients China.
[11]Interview
Added value
on all channels
Keeping track of new products and developments is by no means easy. This is why GELITA has created a
communication mix to keep customers informed. Maria Morganti, Global Marketing WEB, SEO & NEWS, and
Natalie Leuwer, Marketing Manager Social Media & Business Intelligence answer questions about GELITA’s
website, social media – and the only blog in the industry.
Ms. Morganti, Ms. Leuwer, how does GELITA Natalie Leuwer: Maintaining a blog takes a lot of time.
keep its customers informed? But we are also active on LinkedIn, Facebook, Why does GELITA go to all this trouble?
Maria Morganti: Twitter and Instagram. LinkedIn is the most Natalie Leuwer:
The key element for all our product and important channel for us. This is where we Our blog gives our experts the opportunity to
company information is our website, which provide information on our collagen peptides have their say. They pick up on current topics
we update continuously. There we publish or publish articles on pharmaceutical or food that we cannot address via the website or
news, report on events and new products. topics and technical applications, in other specialist articles and that are too extensive
Our most important products are illustrated words, everything that is relevant for our cus- for social media. We publish a new article at
with videos. Visitors to the website can also tomers. We also use YouTube to present our least every two weeks. Our blog is particularly
download information and marketing material videos and since 2018 we have had our own popular with experts from the food, phar-
from a variety of sources, ranging from pro- blog, the first in the industry. maceutical and health & nutrition sectors
duct and image brochures to eBooks and the
customer magazine uptodate. Like journalists
and specialists, they also have access to our
official announcements, images and trade
articles in our press area.
Natalie Leuwer
has been working for GELITA since 2008.
She is currently Marketing Manager
for the Social Media & Business
Intelligence division. Before that,
she was responsible for marketing
projects and worked as an assistant in
the Innovation & Business Development
department.
[12]Maria Morganti
has been working in marketing for GELITA
since March 2020. She is responsible
for the areas WEB, SEO and NEWS.
Previously, Ms. Morganti worked in
marketing in various B2B companies.
Her focus was on digital communication
and international events.
who want to know more about the use of
gelatine and collagen peptides. Of course, we
also invite readers to exchange ideas with us.
Maria Morganti:
The popularity of the blog is reflected in the
number of visitors, which is increasing by
20% each month.
What are some examples of the topics?
Natalie Leuwer:
We are currently working on contributions on
the use of collagen peptides in the production
of bars. In the blog, we examine the topic from What‘s the story behind the hashtags Is this information only directed at GELITA
a variety of angles, which results in a whole #Amazing-Collagen and #AmazingGelatine? customers?
series. One article deals with bars and collagen Natalie Leuwer: Maria Morganti:
peptides in general, the next with specific pro- Many people are amazed when they learn Our primary target group is companies, but of
perties, and the following one focuses on the what our products can do because they have course consumers also read some of our
market situation. We also discuss scientific no idea how versatile collagen proteins really articles on the effects of collagen peptides.
findings on the effects of collagen peptides. are. In short: Amazing! This also arouses interest among end users,
And sometimes we also take a critical stance, thereby promoting demand for our customers‘
for example on the difference between gelatine products.
and HPMC in the production of hard capsules, How is the response in the social media?
by questioning how natural HPMC really is. Maria Morganti:
On LinkedIn we have over 13,000 followers
without ever having placed an ad. On Face-
What role do social media play? book we already have a remarkable following
Maria Morganti: of 24,000 subscribers. For a pure B2B manu-
As always, personal interaction with our cus- facturer, that‘s something we can be proud
tomers or interested parties, such as at trade of. More and more people are contacting us
fairs or events, is the most important thing. via the various channels. This of course spurs
Social media provide another opportunity for us on to become even better and continue to
us to make contact and exchange information deliver exciting content that offers our fol-
with followers. lowers added value!
[13]Study
Study confirms:
VERISOL improves hair st
®
Healthy, full and strong hair is every woman’s and every man’s dream. But although there is an enormous variety
of care products on the market, many people suffer from thin, brittle and dull hair. A recent study now shows that
there is nevertheless an effective remedy for a strong hair structure. One that works from within.
“Beauty from within”: this is the or placebo for 16 weeks. At the end of the The in vitro test with VERISOL® showed a statis-
slogan with which GELITA advertises the test period, it was found that the intake of tically significant increase in the proliferation
Bioactive Collagen Peptide ® VERISOL®. Be- VERISOL® led to a significant increase in hair rates of human hair follicle cells by 31% com-
cause unlike cosmetic products, VERISOL® thickness, while the placebo group even pared to untreated control cells. This indicates
works as a nutritional supplement from within. experienced a slight decrease. This confirms a positive effect of VERISOL® on hair metabolism.
The positive effect on the health and appear- the benefits of VERISOL® for hair thickness –
ance of skin and fingernails has been proven a key factor for healthy looking hair. The positive results of this new study open up
by a wide range of clinical studies over the a wide range of opportunities for VERISOL® in
past ten years. A new randomized, placebo- Hair metabolism improves the development of innovative products for
controlled study now shows that VERISOL® Previous studies have already shown that strong hair with an improved structure.
can also improve hair structure. VERISOL® directly stimulates the extracel- Millions of people around the world would
lular matrix formation of the skin. The cur- be delighted to take advantage of this oppor-
Hair thickness increases rent study therefore additionally examined tunity, as healthy, strong hair is considered a
The study was carried out on 44 healthy whether GELITA’s Bioactive Collagen Pep- key attribute of attractiveness.
women aged between 39 and 75. They each tides ® also have a positive influence on hair
received a daily dose of 2.5 grams of the follicle cells and might promote their pro- A summary of the study is available on the
specific Bioactive Collagen Peptides® VERISOL® liferation. Internet at https://bit.ly/2XJ0XSP.
[14]MORE INFORMATION:
Tonja Lipp
Tel. +49 (0) 712 943 1624
tonja.lipp@gelita.com
tructure!
Much more than just cosmetics: thanks to VERISOL®,
hair can be strengthened from within.
HAIR THICKNESS PROLIFERATION RATE
70 1.60
1.40
65
1.20 1.31
Hair thickness (µm)
Proliferation rate
60
1.00
1.00
55 0.80
0.60
50
0.40
45
0.20
40 0.00
0 16 0 16 Control BCP
VERISOL® Placebo
Hair thickness in healthy women before and after 16-week oral supple- Proliferation rate of human hair follicle cells after 4 hours incubation with
mentation with specific Bioactive Collagen Peptides ® or placebo. The data 0.5 mg/ml BCP compared to untreated controls. The data represent the
represent the mean value + SE for n = 22. mean + SE for n = 48.
[15]Innovation
Collagen peptides –
power food for
top athletes
Higher, faster, further! Competitive athletes permanently push their limits in competitions as well as
in training. This leads to high stress on tendons, ligaments, bones and joints. Tailor-made sports
nutrition can help to maintain physical performance and prevent injuries. GELITA offers specific
Bioactive Collagen Peptides® for a variety of applications.
“I’ve been taking FORTIBONE® with the specific collagen peptides in collagen – an important component of
for about 12 months and have benefited FORTIBONE® can support bone health by the human body, which makes up around
enormously from it,“ reports the success- increasing bone mineral density. The 30% of our body protein. Collagen is
ful middle-distance runner Rorey Hunter. Bioactive Collagen Peptides ® stimulate therefore indispensable for flexible joints,
He is now able to withstand high training osteoblast cells to increase production of stable bones, healthy muscles and strong
loads of more than 130 kilometers per the extracellular bone matrix, the essen- ligaments and tendons.
week without the bone stress or tendon tial framework that supports calcium
injuries that used to hinder him. “The abil- mineralization. Colleague peptides stimulate
ity to recover faster has enabled me to
significantly improve my performance,“ GELITA exploits the cell metabolism
collagen metabolism
says the 27-year-old Australian happily. stimulating properties of Bioactive Collagen GELITA’s Bioactive Collagen Peptides®
Peptides® in the development of specific have been specifically adapted to differ-
Rorey‘s experience is reflected in a new nutritional supplements for sports nutri- ent cell types. They are optimized for the
study showing that supplementation tion. The basis of all these products is specific stimulation of the different
[16]You can learn more
about collagen peptides at
https://www.gelita.com/
en/products/collagen-
peptides/bioactive-
collagen-peptides
human cell types involved in the bio for the sports nutrition sector. In addition FORTIGEL® keeps joints flexible
synthesis of collagen. Their effect on the to FORTIBONE® mentioned above, these
enhanced extracellular matrix synthesis are FORTIGEL®, BODYBALANCE® and FORTIGEL® has proven itself for many
is based, on the one hand, on the supply TENDOFORTE®. years as an effective ingredient for the
of typical collagen amino acids as valuable regeneration of joint
building blocks, and on the other, on the cartilage. Numerous
FORTIGEL® shows a positive reduction in pain
stimulation of cell synthesis. studies have shown that
in all main study criteria
it activates the growth
Head start in research and 25 of new cartilage. This is
Placebo FORTIGEL done by stimulating ®
development
Delta VAS (12 weeks to baseline)
20 pInnovation continued
All GELITA Bioactive Collagen Peptides® for sports nutrition at a glance
For strong ligaments and For a toned body For healthy, flexible joints For healthy, strong bones For greater endurance
tendons • Increase in muscle mass • S cientifically proven • Increase in bone mass
• Increase in tendon strength • Reduction in fat mass regeneration of joint density
and flexibility • Improved metabolic health cartilage • Clinically proven
• F aster resumption • Stimulates the body‘s own bone-building effects Product launch
at the end of 2020
of training mechanisms to maintain • Support of bone stability More information
• Clinically proven reduction healthy joints and optimal and flexibility to follow soon!
of injury risk mobility
• Promotes joint health in
a natural way without side
effects
[18]Cutting a fine figure with New product for greater
BODYBALANCE ® strength and endurance
under development
With BODYBALANCE®, GELITA offers an
innovative ingredient for a strongly Product developers at GELITA are current-
growing market. The product helps active ly working on a completely new Bioactive
people enhance their fitness, improve Collagen Peptide ® called PeptENDURE ®.
their figure and gain strength for day-to- These are special “performance peptides”
that are developed specifically for greater
Muscle strength improved with a slightly higher strength and stamina in typical endurance
increase in the BODYBALANCE® group sports such as cycle racing or marathons.
The product launch is scheduled for later
this year.
40
BODYBALANCE® Placebo
35 p = 0.073
As different as the individual collagen
∆ Muscle power [N]
30
25 peptides from GELITA are, they all have
20 p = 0.112 p = 0.025 some important properties in common:
15 they are natural, easily digestible foods
10
that are free of allergens and have no
5
0
E-numbers (Clean Label). GELITA also
Knee bend Bench press Rowing cooperates closely with independent
research experts to provide scientific
proof of the effectiveness of collagen
peptides. This provides an important
Fat-free body mass increased significantly in the foundation for suppliers of sports nutri-
BODYBALANCE® group compared to the placebo group tion and nutritional supplements to be
able to successfully advertise the benefits
of GELITA ingredients for their products
2.5 (keywords: health claims)!
p = 0.002
∆ Fat free mass [kg]
2.0
1.5
1.55 AWARD WORTHY!
1.0 Bioactive Collagen Peptides® from
0.5 GELITA are also convincing the
0.42 experts. This is evidenced by the
0
BODYBALANCE® Placebo awards received at important
international competitions.
FORTIBONE®
day life. In combination with strength • Fi South America Innovation
training, the highly specialized collagen Award 2018
peptides in BODYBALANCE ® have been • Nutra Ingredients Award 2018
proven to help reduce fat mass, increase • Best Functional Ingredient of
lean body mass and boost muscle strength. the Year 2018
• German Innovation Award 2019
TENDOFORTE ® for strong
TENDOFORTE®
tendons and ligaments • Ingredient of the Year at the
The specific Bioactive Collagen Peptides® Nutra Ingredients Awards 2020
in TENDOFORTE ® have in turn been op-
timized to improve the health and quality
of ligaments and tendons. Preclinical and
clinical studies show a positive effect
especially in combination with physical MORE INFORMATION:
activity. The risk of injury is significantly Dr Stephan Hausmanns
reduced while flexibility is improved (see Tel. +49 (0) 6271 84-2109
also report on page 20). Further studies stephan.hausmanns@gelita.com
are in progress.
[19]Back on track with
Bioactive Collagen
Peptides®
TENDOFORTE®
awarded Ingredient of
the Year 2020 prize!
More at
https://www.gelita.com/en/
NutraIngridientsAward2020
[20]Field report
Seven top athletes, seven different disciplines, one common insight: Bioactive
Collagen Peptides® can help strengthen tendons and ligaments, reduce the risk
of injury, and promote faster regeneration after injury. GELITA has summarized
these positive experiences of sports professionals in a recent eBook that can
be downloaded from the GELITA website.
Gavin Schilling is a German-
American basketball professional from
Chicago. At the beginning of the 2018/19
season he suffered a severe ankle
sprain with three torn ligaments. “It
was immediately clear to me that simple
rehabilitation exercises and a rest period
would not be enough to get me back on
the court quickly,” the 23-year-old recalls.
“I needed a boost to speed up the pro-
cess.” It was during this time that Gavin
started taking TENDOFORTE®. “Within
just two months of starting to take a
10-gram supplement daily, I felt more
strength and stability in my ankle,” he
says. The basketball player reached full
strength several weeks earlier than his
doctors had predicted. His return to Thanks to TENDOFORTE ®, Gavin Schilling was able to increase his vertical jump
the team went quickly and smoothly. power by 28% .
In top form with TENDOFORTE® No surprise then that TENDOFORTE® was
even voted ingredient of the year at the
Gavin Schilling’s positive experiences Nutra Ingredients Awards 2020 in the
with TENDOFORTE ® have been shared category Sports Nutrition. The award
by other professional athletes. German ceremony took place on 13 May as part
slalom skier Christina Ackermann, for of an online event. TENDOFORTE® won
example, who after many years of over the jury “as a truly unique innova-
problems with her right knee, two tion for the market”, which “enhances
operations and recurring pain, only the performance of both active people
returned to her top form with TENDO and top athletes”.
FORTE ®. Or javelin thrower Thomas
Röhler, Olympic champion in 2016 and The 12-page eBook with the positive
Gavin Schilling European champion in 2018. Together experiences of a total of seven top
with his trainer he is always looking for athletes is available on the GELITA web-
Gavin continued to take TENDOFORTE ® ways to optimize his muscles for maxi- site at www.gelita.com/en/blog/ebook
during his off-season training, with mum performance in javelin throwing.
amazing results: After four months of So Röhler started taking TENDOFORTE ®
hard work he was able to report to his during his training in the first half of
coaches that he had increased his verti- 2018. “After only a short time, I felt
cal jump performance by 28% compared more tension and energy in the movement
to the previous season. “Since then, I sequence. In addition, I measurably MORE INFORMATION:
have continued to make TENDOFORTE ® increased my impulse power, which is Dr Jutta Hugenberg
part of my daily routine, which makes very important in javelin throwing in Tel. +49 (0) 6271 84-2027
the current season my best yet,” the order to achieve maximum distances”, jutta.hugenberg@gelita.com
basketball pro is pleased to report. reports the Olympic champion.
[21]Panorama
One GELITA – together
against Corona
With “One GELITA”, GELITA AG has in recent years created a culture of cooperation in the company – both
within the teams and across departmental, location and country boundaries. This is particularly paying off
now in the Corona crisis, which the employees are mastering with solidarity, flexibility and commitment.
Both management and employees scribed minimum distances are observed and necessary and to reduce the number of
at GELITA know exactly what challenges food work separated by glass panels. Disinfection encounters. Wherever possible, employees
manufacturers and pharmaceutical companies operations are part of the daily routine in many work entirely or partially from home.
have been facing since the beginning of the work areas. In some plants, shift models have
crisis. After all, as a leading global producer of also been changed to limit the number of people Acceptance of the precautionary measures is
gelatine and collagen peptides, GELITA itself is working at the same time to the minimum just as high among employees as their willing-
one of the companies that ensure the basic ness to provide mutual support. Here is just
supply of food, pharmaceuticals and health one example: at the beginning of the Corona
products. So everyone at GELITA is, on the crisis, there was a lack of protective masks for
one hand, pulling together to protect their employees at the China plant. Without hesita-
colleagues from infection with COVID-19 and, tion, the sites in Brazil and Mexico jumped in
on the other, to ensure the reliable supply and provided their Chinese colleagues with a
to customers around the world with all the large number of full-face masks. Thanks to the
ingredients they need. close cooperation and willingness to stand in
for others, GELITA has been able to reliably
Strict safety rules are in force at all GELITA meet customer demand even in times of the
locations and compliance with them is meticu- Corona crisis. And this despite the fact that the
lously monitored. Employees in production Protective measures at GELITA: production with a volume of orders has increased exceptionally
wear protective masks, ensure that the pre- mask, safely behind the glass pane. strongly since the beginning of the crisis.
[22]“Our employees are highly motivated
and do an excellent job. Despite reduced
staffing levels, our logistics are working
perfectly, we can dispatch all goods
reliably.”
Arnold Köhler, Logistics Manager
at the GELITA Logistic Center in Sinsheim,
Germany
Arturo Alvarez, Erik Drabek,
General Director Toluca Managing Director
of GELITA Do Brasil
“It is particularly noticeable in these
challenging times that ONE GELITA
is being lived and that everyone is
pulling together.”
Andreas Kolb, , Production Manager
at GELITA in Eberbach, Germany
[23]Feature
GELITA counts on science
Collagen is an important element of the human body – some 30 % of body proteins are collagen.
Various specific collagen-producing cells are found everywhere in the skin, joint cartilage, bones,
tendons and ligaments. Research shows that GELITA Bioactive Collagen Peptides® (BCP) are optimized
to maximize the stimulating effect on specific cells in the body.
With increasing age, the cells’ high bioavailability, as developed by GELITA, parts of the body because studies show
production of collagen decreases. The stimulates the collagen metabolism of that different cell types react differently
consequences are wrinkles, joint pain, a the body and helps it to remain strong, to collagen peptides. “We want to place
decrease in muscle strength and a reduc- flexible and attractive. Specific collagen all our Bioactive Collagen Peptides® on a
tion in bone density. Taking BCP with peptides offer advantages for certain solid scientific basis, which is why there
are two to four clinical studies for each
product,” says Oliver Wolf, Global Head
of B2B Marketing at GELITA. For example,
Collagen bioactivity occurs when a suitable studies have proven that VERISOL® coun-
peptide stimulates the desired connective tissue cell teracts skin aging, FORTIGEL® promotes
the regeneration of joint cartilage, and
TENDOFORTE® strengthens ligaments and
tendons. All the studies are placebo-con-
trolled, double-blind and randomized and
Osteoclasts Fibroblasts
break down the bone produce extracellular are carried out by independent renowned
collagen matrix for bone collagen matrix in the skin, institutes such as the Australian Institute
renewal and remodeling ligaments, tendons and
muscle fascia
of Sport (AIS), the Institute of Sport and
Sports Science at the University of
Freiburg, Germany, or the Department of
Dermatology at the Christian-Albrecht
Osteoblasts University of Kiel, Germany. “GELITA has
produce collagen Chondrocytes
matrix for bone produce and maintain the made a name for itself as the scientific
regeneration articular cartilage matrix leader in the industry, because no other
company in our industry initiates more
studies than we do,” says Wolf. For GELITA
customers, the studies provide an addi-
tional sales argument. Consumers are
more likely to choose products whose
TENDOFORTE® shows the double effect effects have been scientifically proven.
of generic collagen hydrolyzates
More information about the Bioactive
Collagen Peptides ® from GELITA is avail-
30
able on YouTube: Gelita’s Bioactive
25 Collagen Peptides ® are different!
24
Collagen biosynthesis
20
Or here at https://www.gelita.com/en/
(% of control)
15
products/collagen-peptides/bioactive-
14
10 12 collagen-peptides
5
1 0 1
0
– 0.06 – 0.05 – 0.01
–5 MORE INFORMATION:
TENDOFORTE® Collagen Generic Gelatine Gly-Pro-Arg Gly-Pro Proline Glycine Wheat PI
peptide collagen Oliver Wolf
3kDa hydrolyzate
Tel. +49 (0) 6271 84-2194
oliver.wolf@gelita.com
Various collagen solutions for in vitro stimulation of e.g. fibroblasts tested; GELITA internal
reports. Mean SEM for n>6.
[24]GELITA symposia
International
industry meetings –
GELITA symposia
Every year GELITA organizes a two-day symposium with top-class
speakers, exciting topics and an entertaining support program. This
international industry meeting alternately focuses on current and
future nutrition and pharmaceutical topics.
GELITA succeeds time and again
in attracting renowned speakers, thought SYMPOSIUM 2020 ADJOURNED
leaders, experts and scientists to the event,
which takes place at a different interesting In a COVID world it is more important than
location every year. The symposia also offer ever to deliver top performance. But pro-
international participants from the industry tecting the health and safety of employees
a platform to discuss trends, innovations and business partners is equally important.
and new market opportunities and to This is why GELITA has decided to postpone
establish new networks. the “Peak Performance” symposium orig-
inally planned for September to a later
In 2019, under the slogan “Active Lifestyle date this year.
– Active Nutrition”, guests in Heidelberg,
Germany, had the opportunity to experi- Details of the new date and location are
ence product developments from new currently still being considered. We will
perspectives and take a look into the keep you posted on www.gelita-sympo-
future. For example, the gripping question sium.com and give you more information on
of which megatrends will influence our the GELITA Symposium. We look forward to
eating habits in the world of tomorrow meeting you personally as soon as possible
was on the agenda. Other event topics – and we are sure that Symposium 2020
Trusted Science included food from 3D printers, vertical will be an exciting event!
farming and steaks made from stem cells
in space. In the previous year, the motto
was “The Sounds of Health & Nutrition.
Listen to what matters”. The symposium in MORE INFORMATION:
Nashville, Tennessee, USA, provided inspi-
ration for new opportunities in the global, Lara Niemann (Pharma)
dynamic health and nutrition market. Par- GELITA USA
ticipants also learned how they can better Tel. +1 712 943 1692
communicate their scientific information lara.niemann@gelita.com
and present their content using a variety Oliver Wolf (Food)
of formats. Tel. +49 (0) 6271 84-2194
oliver.wolf@gelita.com
With the GELITA Symposia, the company
pursues the goal of intensifying the ex-
change with its customers on a professional level for mutual benefit. The events form
a highly interesting forum for innovation and know-how on important nutrition and
Background image: bundles of pharmaceutical topics.
collagen fibers in the connective
tissue. The collagen fibers show
a typical wavy appearance.
[25]Company
Win-win relationship:
GELITA supports start-ups
The aim of a new GELITA initiative is to drive innovation even more strongly than before.
With the “Startup Scouting Program”, GELITA plans to cooperate with young companies that
are interested in expanding their innovation potential and using the resources of a strong
company to do so. A win-win relationship for both the start-ups and GELITA.
17 GELITA employees from differ- solutions for difficult market situations. “As
ent business areas worldwide belong to the with many companies, most of our innova-
company‘s start-up scouting team. They are tions have come from an internal view of the
based in Germany, the USA, Brazil, Mexico, company. What is often lacking is the view
China, New Zealand and Australia, and comb from the outside. This external view is one of In return, GELITA offers start-ups the oppor-
the Internet, trade journals and newsletters the things we expect from our cooperation tunity to drive forward their innovations at
for promising, innovative start-ups. The team with the start-ups, but we also expect greater GELITA locations all over the world. GELITA
also uses events for networking. Even though speed, because the start-ups have an advan- contributes its knowledge of the industry.
it is primarily the task of the scouting teams, all tage when it comes to swiftness,“ says The world market leader in the production of
GELITA employees keep an eye out for startups. Dr Franz Josef Konert, CEO of GELITA. gelatine and collagen peptides also provides
start-ups with access to its markets, its cus-
The close cooperation with startups gives „If we can combine the strengths of tomer base and financial support. All in all,
GELITA the opportunity to gain insights into startup companies with the strengths GELITA supports start-ups in their growth
the latest technologies. GELITA can therefore and the successful implementation of their
of a company like GELITA, a win-win
learn more about innovative ideas that might business strategy.
help the company overcome challenges, situation results.“
address clear market needs and find new Dr Franz Josef Konert, CEO of GELITA
[26]Key areas
Are you looking for a partner to shape the Product performance The great unknown
future? Are you a start-up working on solutions You develop additional Show us areas that we are not
and potentials in one of the following strategic functions, improve usability aware of and that have the
focus areas? Then send your application to and find new fields of potential to fundamentally
GELITA. application. change our business.
Customer experience Process and technology
You develop superior services You optimize production Are you interested in the
through customization, cus- quality, increase efficiency GELITA Startup Program?
tomer retention or customer and accelerate process You can find further information
loyalty programs. automation. here: startups.gelita.com
Or contact:
New business models Supply chain
Nathalia Conte
You generate growth opportu- Y ou build alliances, develop
Tel. +49 (0) 6271 84-2008
nities by creating, delivering opportunities in the secondary
nathalia.conte@gelita.com
and identifying added value market and facilitate coopera-
with innovative approaches. tion between companies.
[27]Pharmaceutical production
Gelatine – still the
gold standard
There is no question about it, products with a “vegan” or “vegetarian” label
are very much in vogue. They give consumers the impression that they are
more natural than other products and somehow better for their health and
the environment. That they are nevertheless not always necessarily the better
choice when compared to gelatine is shown by the example of the production
of HPMC hard capsules.
For vegetarians or vegans, cellulose. A variety of highly reactive, Halal or Kosher vari-
HPMC hard capsules, which are made harmful or toxic substances are used in ants can be produced.
from cellulose fibres and considered the manufacturing process, which must
natural, are a welcome alternative. be removed and disposed of after pro- But capsules made of gelatine offer
However, if you take a closer look at the duction, among them propylene oxide, even more advantages: their film for-
production process, you will find that which is considered carcinogenic, and mation, their thermoreversible gel for-
HPMC capsules also have a number of chloromethane gas. The final product is mation and their adhesive properties
disadvantages that can confuse con- vegan, but whether it can still be con- make gelatine particularly versatile. It is
scientious consumers. Hydroxypropyl- sidered natural is debatable. crystal clear and can therefore be dyed
methylcellulose (HPMC), also known as in countless colors. Soft capsules in
hypromellose, is made from cellulose, a Gelatine stands out particular have a further advantage:
natural polymer and a natural fiber that GELITA’s gelatine makes it possible for
in many areas the soft capsules to dissolve from very
Gelatine, on the other hand, is a safe quickly to very slowly, i.e. exactly where
and reliable product – and has been for the active ingredient is intended to be
more than 100 years. Since gelatine is a released.
foodstuff and not a food additive, its
use is neither limited nor restricted. It And as far as efficiency in production is
does not even have an E-number. More- concerned: gelatine capsules are ahead
over, gelatine is allergen-free, GMO-free of the field here as well. They are sim-
and sustainable: it is obtained from na- pler to produce, easier to process and
tive collagen by gentle extraction with consume less water during production.
hot water, entirely without the use of Fewer raw materials are required, which
chemicals. Only raw materials that have has a positive effect on production
been approved for human consumption costs. This aspect is also decisive for
are processed. These by-products of the smooth production: the availability of
is considered safe for human consump- meat industry achieve added value gelatine for capsules is very high,
tion. HPMC is listed as a food ingredient – through further processing into gela- whereas with other production processes
E464 – which means that recommended tine, making meat production overall such as HPMC, for example, availability
daily maximum levels must be stipulated. more sustainable. And although gelatine is uncertain. All in all: gelatine is still
The HPMC manufacturing process in- is obtained from animal products, strict the gold standard.
volves the synthetic modification of religious requirements can be met, and
[28]MORE INFORMATION:
Dr Holger Becker
Tel. +49 (0) 6271 84-2566
holger.becker@gelita.com
[29]Exemplary – GELITA develops
new concepts for the markets
of tomorrow
GELITA STANDS FOR:
• Clean Label (no E-numbers)
• High bioavailability
• Allergen-free food
• Scientifically proven
[30]Product ideas
Foods with a proven added value for health and quality of life are in greater demand than ever
before. With innovative product concepts based on high-quality Bioactive Collagen Peptides®,
GELITA enables the food industry, but above all the health & nutrition industry, to implement
product ideas that focus on the trends of today and tomorrow.
Bioactive Collagen Peptides®
from GELITA are ideal for developing a
Turn innovative product
wide range of products with clear health ideas into reality.
benefits. These can include nutritional
supplements, functional food products With GELITA!
or sports drinks. As we are not content
only to produce first-class collagen
peptides, but also want to be the best
in terms of customer service, we make
use of our expertise and continuously
develop new product ideas, which we HiPro Cube
make available to our customers. For Unique: The HiPro Cube with PEPTIPLUS®
has an impressive 64% protein content. No
example, we have developed a powdered
other protein bar currently on the market
broth especially for athletes containing can match that.
TENDOFORTE ® for healthy ligaments
and tendons. The Bioactive Collagen
Peptide® from GELITA promotes the Bioactive Yoga Bar
health of tendons and ligaments. This The Bioactive Yoga Bar combines the colla-
“Bioactive Sports Broth” simply needs gen peptides TENDOFORTE ® and VERISOL®
making it the ideal snack after a yoga class
to be dissolved in hot water and the
or workout.
quick soup is ready after training. For
those wishing to offer beauty-conscious
consumers a new product, GELITA has
developed Beauty Gummies. The VERISOL®
contained in the fruit gummies helps to
keep skin elastic, increases the moisture Cocoa Drink
Drink a cocoa, whether as a hot cup or a
content of the skin and slows down the
cool shake, and do something for the health
formation of wrinkles. of your bones: the Bone Health Cocoa Drink
from GELITA and Omya makes this possible.
GELITA also works closely with other
companies in the development of new
products. For example, we collaborated
with Omya, a Swiss manufacturer of Cliff Hanger
industrial minerals derived from calcium TENDOFORTE® combined with PEPTIPLUS®.
The Cliff Hanger sports bar with a pea-
carbonate, to develop the Bone Health
nut-caramel flavor and a protein content of
Cocoa Drink. The drink with FORTIBONE® 47% is sure to be popular not only with
and OmyaforteTM promotes healthy and climbers and free climbers.
stable bones. With Buhler, a Swiss sup-
plier of process solutions for food pro-
duction, we have implemented many
Sports Broth
different protein bars, such as the Bio- Would you like to benefit from
The Bioactive Sports Broth from GELITA
active Yoga Bar with TENDOFORTE ® and the trend towards health and strengthens tendons and ligaments and is
VERISOL® or the Bioactive Beauty Bar well-being? As a specialist for extremely easy to prepare. Simply pour water
with VERISOL®. With the HiPro Cube, collagen proteins, we support over the powder and the healthy soup is ready.
GELITA and Buhler have succeeded in companies around the world in
creating a protein bar with a particularly developing products that im-
high protein content. This innovative prove the quality of life. MORE INFORMATION:
snack with PEPTIPLUS® has a protein Sophie Grüber
content of 64% – more than any other Please contact us! Tel. +49 (0) 6271 84-2563
protein bar currently on the market. sophie.grueber@gelita.com
[31]You can also read
