UPLIFTS APP PUSH NOTIFICATION NETCORE'S SMART PUSH - ONLINE TRAVEL GIANT, EASEMYTRIP, DELIVERY RATES BY 40% WITH
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Online Travel Giant, EaseMyTrip,
Uplifts App Push Notification
Delivery Rates by 40% with
Netcore’s Smart Push
ABOUT EaseMyTrip is an Indian online travel company founded in 2008. Headquartered in New Delhi, they have overseas offices in Singapore, UAE & United Kingdom. They initially operated on a B2B2C distribution channel in its early years and later moved to a B2C approach from 2011 Catering to the growing Indian middle class population’s travel requirements, they provide hotel bookings, air tickets, holiday packages, bus bookings, and white-label services, through their robust website & mobile app
CHALLENGES Low Delivery Rates of App Push Notifications Owing to • Users opting out • Connectivity issues with GCM/FCM • Chinese device manufacturers restricting background processes Lack of an Effective App Push Notification Strategy • Inconsistency in Campaign Planning • No Segmentation Driven Campaigns • Vanilla Image/Text Campaigns High Uninstall Rates as a Result of • Non-personalized Notifications • Lower than expected user engagement
SOLUTION Netcore and EaseMyTrip worked together to devise a high-impact engagement strategy via App Push Notifications Smart Push – Intelligent Push Notifications EaseMyTrip adopted Netcore’s Smart Push feature, an industry-first technology to address their low app push notification delivery challenge Reputation Optimization & Management – Stage 4 of Smart Push Subject matter experts from Netcore advocated the importance of user engagement & devised ways to improve the sender reputation for app push notifications. Identifying the optimal campaign frequency, hyper- segmentation driven by context & relevant, and user engagement-based delivery worked wonders for the brand Rich Media Notifications Netcore introduced rich media notifications through our SDK 3.0 upgrade for EaseMyTrip
SMART PUSH BY NETCORE
Stage 1 Traditional push amplification which
boosts the delivery rates up by 10 - 15%
Stage 2 Xiaomi push gateway boosts delivery
EaseMyTrip Smart Push is a rates by 7 - 8%
adopted Netcore’s four-stage
Smart Push, an mechanism that Stage 3
Our Delivery Boosters fetch and schedule your
industry-first surgically strikes push notifications ahead of time assuring
technology to each drain on your delivery despite network connectivity
boosting the delivery rates by 7 - 10%
address the push delivery rates
delivery problem Stage 4
Reputation Optimization & Management – Our
dedicated push notification deliverability team
have experimented, innovated, and implemented
ingenious hacks around notification configuration
and sender reputation, ensuring a boost of at
least 10 -15%
RESULTS
Netcore’s Smart Push Boosted
EaseMyTrip’s App Push Notification
delivery rate by more than 40%.
CAMPAIGNS IN ACTION
CUSTOMER SPEAKS
Increasing app push notification delivery rates is one of the
biggest challenge faced by mobile marketers today. At EaseMyTrip,
our focus has always been to discover & implement innovative
technology to strengthen our overall mobile app experience. With
Netcore's Smart Push Technology, we've been able to achieve a
delivery rate uplift of more than 40% for our app push
notifications - boosting user activation/reactivation. The expert
consultancy and constant support extended by their Customer
Success team has been pivotal in achieving this success.
Vikash Goyal
Head, Marketing
THANK YOU
Netcore Solutions Pvt. Ltd. +91 22 6662 8100
8th Floor, Peninsula Towers
salesteam@netcore.co.in
Peninsula Corporate Park
Lower Parel (W) netcorecloud.com
Mumbai - 400013
Branches in India: Branches Abroad:
New Delhi | Chennai | Bengaluru New York | UAE | Nigeria | Indonesia | Malaysia
Hyderabad | Thane Singapore | Vietnam | Philippines | Thailand
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