UNIVERSITY OF OKLAHOMA DEPARTMENT OF ATHLETICS
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UNIVERSITY OF OKLAHOMA DEPARTMENT OF ATHLETICS
McClendon Center for Intercollegiate Athletics | 180 West Brooks St. | Norman, Oklahoma 73019
Telephone: (405) 325-8000 | Fax: (405) 325-7003
SOONERSPORTS.COM
he Athletics Department makes an
T important contribution to the
spirit of our entire institution and
our determination to be the best in every
area. The ability to win at life is the most
important impact of the department and
all of its staff members on our student-
athletes. The Athletics Department is
dedicated not only to the development of
athletic talent, but also to academic skills,
personal values and character.”
-President David L. Boren
University of Oklahoma
President David L. Boren and Molly Shi Boren
S POINT OF PRIDE...
Oklahoma has balanced every budget assembled in the 12 years under Castliglione.
••• DIRECTOR’S LETTER
What an incredible time to be an Oklahoma Sooner! foundation allows us to follow the plan as we make
all of our decisions and puts us in a position to live
At OU, we celebrate excellence every day, and the the slogan “There is only one Oklahoma.” Our shared
academic year that ended in June may have been pledge to the plan unites us as we explore the best
one of our all-time bests. Our tradition of success is ways to use our precious resources of time, talent
one that covers all sports and all endeavors of the and funds. Our unwavering commitment to what the
coaches and student-athletes of our athletics plan represents puts our department and those we
department. It is a tradition that has been a part of represent in a position to experience continued
the landscape of intercollegiate athletics for success.
decades.
This booklet is a reflection of the past 12 months of
Our history of achievement is one that has been the life of this department, a period of time that will
made possible by many coaches, student-athletes, stand among the finest in Sooner history. It also is
staff, administrators, fans and friends all working a result of a decision to better use our natural
together toward our shared mission – to inspire resources as we combine our Strategic Plan with
champions today and prepare leaders for tomorrow. our Annual Report. Done in this way, we are able to
talk about the accomplishments of the past year
Celebrating excellence is something we have done within the framework of the Strategic Plan. Putting
in the past, have done in the present, and, most this report together has given all of our areas the
importantly, will continue to do in the future. This opportunity to reflect on the past as we prepare for
booklet is our blueprint for success – what we have the future. That’s the way it works when you are a
achieved and what we will work toward in the days, Sooner as we continue to excel in all we do.
weeks, months and years ahead. Through the
efforts of and with the input from many individuals Thank you for your ongoing support of the mission
and groups from our department, from the OU of the OU Athletics Department. We understand that
campus and from the community in which we live, in these challenging economic times, each of you
work and succeed, this plan has been carefully must make choices about your financial invest-
created and refined so that we have a guide as we ments. I promise each of you that we will always
make plans for the future and decisions on a daily take our responsibility to be good stewards of your
basis. investment as a key part of every decision we make.
You, our stakeholders, join our student-athletes,
A plan, though, is only as good as the commitment sport programs and staff at the core of everything Joe Castiglione
to execute it is. This is one of many areas that sets we do. We look forward to continuing to celebrate Vice President for Intercollegiate
our department apart. While parts of the plan are our success with you as we embrace the challenge Athletics Programs - Director of Athletics
flexible, other parts like the Zones of Excellence and of measuring up to our Strategic Plan.
Targets are not negotiable. Having such a strong
2 ............OUR STUDENT-ATHLETES
4 ............OUR SPORTS PROGRAMS
13 ..........OUR STAFF
14 ..........OUR STAKEHOLDER RELATIONS
20 ..........FINANCIALS
The University of Oklahoma Athletics Department 2009-10 Annual Report was produced under the supervision of Vice President for Intercollegiate Athletics
Programs and Director of Athletics Joe Castiglione and Senior Associate Athletics Director Nicki Moore with writing assistance from Director of Publications
Debbie Copp. The report was designed by Director of Graphic Design Scott Matthews. This publication was printed by Transcript Press and distributed at no
cost to the taxpayers of Oklahoma. Photo Credits: Photos courtesy of Jerry Laizure, Lisa Hall, Stacey West, Shevaun Williams & Associates and Ty Russell.
The University of Oklahoma is an equal opportunity institution. (October 2010)
POINT OF PRIDE
All Sooner teams surpassed the APR threshold and three were honored by the NCAA for being among the nation’s best. ZONE 1
••• OUR STUDENT-ATHLETES Academics and Student Life
• Celebrated the graduation of 121 student-
• Had 101 student-athletes earn academic all-
conference TARGETS
athletes in May 2010, including 108 with a
bachelor’s degree, 10 with a master’s • Saw Sooner Housing Center finish as the • Improve student-athlete
degree, one with a law degree, and two runner-up for the 2010 President’s Trophy academic performance that
completing their Ph.D. for the outstanding housing center on surpasses required
campus after winning the trophy four times standards.
• Produced an overall student-athlete GPA of
3.01 in the fall 2009 Psychological Resources
• Conducted research on our Reading • Provide an environment
• Had 44 student-athletes earn a perfect 4.00 Improvement Program to determine effec- that promotes the health,
GPA in fall 2009 semester and 50 in spring tiveness of intervention safety and welfare of all
2010. student-athletes.
• Staff completed more than 875 hours of
• Had 312 Sooner student-athletes in the fall counseling/assessment services with over
of 2009 and 312 in the 278 spring of 2010 on 190 individuals and more than 225 hours of • Compete with honor,
the Big 12 Commissioner’s Honor Roll sport psychology services/team contact sportsmanship and
integrity.
• Had more than two-thirds of our student-
athletes (354) named Sooner Scholars and Life Skills
earn above a 3.00 GPA • Student-athletes participated in hundreds • Conduct effective life skills
of hours of community service and campus programs, events and
• Had every team surpass APR thresholds involvement initiatives that enhance the
intellectual, personal,
• Had three OU teams – Men’s Gymnastics, • Coordinated several Athletics Department career and civic interests of
Men’s Wrestling and Women’s Basketball -- charity events including the Thanksgiving student-athletes.
receive NCAA recognition for being among Canned Food Drive, the Adopt-an-Angel Toy
the nation’s best APR scores Drive and the Red Cross Blood Drive
• Facilitate the campus
• Earned the highest football APR (70th-80th • Recognized women’s gymnastics team as integration of student-
percentile) in the Big 12 Conference for the 2009-10 Life Skills Competition winner athletes.
third consecutive year for community service, campus
involvement, and athletic attendance
• Produced three CoSIDA Academic All- • Incorporate appreciation of
Americans in 2009-10 and 12 all-district diversity and promote
honorees inclusion among student-
athletes.
Jasmine Hartman and Danielle Robinson assisting at a Mission of Hope clinic in earthquake-ravaged Haiti.
• Provide a championship
"You're at an orphanage with five dozen children sleeping three to a bed in small rooms. Just seeing experience for student-
them with almost nothing, it's eye-opening to see them still be happy being somewhere, having at athletes.
least that place to sleep, still alive. And years from now, they will be the ones making the difference
in Haiti. It made me smile and appreciate my life even more." Jasmine Hartman
ZONE 1
Our focus in this zone is to support student-athletes in
achieving academic, athletic, and personal aspirations through
the use of all financial, physical, and human resources. We
strive to identify and maintain a coaching staff committed to
the best in athletic instruction, program management, support ACADEMIC
of academic mission, integrity, and possessing the ability to ALL-AMERICANS
motivate, inspire and support the student-athlete.
Excellence in this zone is defined by graduation success
rates above the national average for Division I-A student-
athletes for all sports, and by providing innovative student
development programs to facilitate career, personal, and inter-
personal development in a diverse environment comprised of
people who care about student-athletes. Successful student-
athlete experiences include a model of integration with the Elliott Blair Amy Backel Kyle Terry
student body, fully engaging them in the fabric of the Ryan Wright at OU’s Special Olympics Basketball Clinic Baseball Track & Field Wrestling
academy. Class of 2010 - Largest Graduating Class in OU History
6 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 7
S POINT OF PRIDE... 2
Oklahoma finished 12th in this year’s Learfield Director’s Cup. It is OU’s highest finish in the history of the competition. ZONE
Football Cross Country
••• OUR SPORTS PROGRAMS • Recorded eight victories, including a pair of • Recorded the highest national finish ever for
TARGETS
wins over nationally ranked teams in the the men with a 12th place performance at
final two games, despite losing six starters the NCAA Championships • Maintain a respected
for the season, including returning Heisman national reputation.
winner Sam Bradford and All-America tight • Finished third at the Big 12 Men’s Champi-
end Jermaine Gresham onships, also a program-best finish in the Big 12
• Recruit students who
• Refused to fold even with all the injuries, • Qualified for the NCAA by finishing second demonstrate the potential
blanking Oklahoma State, 27-0, in the at the NCAA Midwest Regional, another all- for both academic and
regular season finale before turning back time program best athletic success.
Stanford and Heisman runner-up Toby
Gerhart in the Sun Bowl, 31-27 • Produced three men’s All-Big 12 honorees
and the Big 12 Newcomer of the Year in Bill • Demand coaching that is
• Celebrated two more consensus All- Kogel consistent with our mission
Americans in defensive tackle Gerald McCoy and values.
and offensive tackle Trent Williams while Volleyball
receiver Ryan Broyles established OU • Advanced to the NCAA Tournament for the
records for receptions in a season, recep- • Communicate and support
third time in five years and finished with an
tions in a game, touchdown receptions in a championship
18-12 mark
season and average receptions per game in expectations.
a season • Produced the American Volleyball Coaches
Association Division I National Assistant
• Produced four first-round draft picks in the • Provide resources for
Coach of the Year when Kelly Files earned
2010 NFL Draft and became the first school teams to pursue
the honor
in NFL history to produce three of the top championships.
OU Gymnastics - 2010 Big 12/Regional Champions four picks (Bradford, McCoy and Williams) • Produced All-Big 12 honorees, Francie
Ekwerekwu and Brianne Barker (honorable
• Maintain and develop
“I couldn’t be more proud of my squad than I am right now. They could have easily come out mention), and Maria Fernanda was named to
facilities designed for the
the All-Freshman team
development of champions.
tight, with the nerves that come along with competing in their first Super Six, but instead they
decided to make history. This result is not only for the current squad, but the alumni, staff and all
• Promote and reward a high
of our fans. It’s a great time to be associated with the Oklahoma gymnastics squad.” K.J. Kindler standard of fan behavior.
ZONE 2 • Provide exposure and
Our sport programs are communities of student- initiatives to increase local,
athletes led by coaches who recruit top student- regional and national
athletes, prepare students for competition at a interest and support of all
national level, and engage in varsity competition with our sports programs.
integrity, respect and accountability for self and
others. They are consistent with the requirements of
the NCAA, Big 12 Conference, and the University of
Oklahoma, and they engender pride to the University
and State of Oklahoma.
Excellence in this zone is providing every sports
program the leadership, environment and resources
to win titles at the Conference, Regional and National
levels, while remaining committed to continuous
improvement in academic achievement.
“We lost nine players to the draft last
year, including seven juniors who
were highly drafted, and a lot of
people talked about rebuilding and
that we would be down. And none of
our players had any of that.”
Sunny Golloway OU Baseball - 2010 Regional Champions
8 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 9
ZONE 2
Men’s Basketball
••• OUR SPORTS PROGRAMS • Finished 13-18 overall and 4-12 in
the Big 12
Soccer Women’s Basketball
• Finished with a 7-10-1 record, more than double • Made a second consecutive trip to the Final Four, becoming the first • Averaged 8.1 3-point field goal
the win total from the previous season Division I basketball program in the state to do so makes per game, the second
highest figure in school history
• Produced an All-Region honoree in Whitney • Won a program-record four games in overtime, including its buzzer-
Palmer, who earned second team honors, the beating victory against Notre Dame in the Sweet 16 • Shot .744 from the free throw
third player in school history to earn the award line, the program’s best mark in
• Finished the season ranked third in the Associated Press’ Media Poll, the eight years and fifth best in
• Had a first team All-Big 12 honoree in Palmer, one highest ranking since finishing second in 2002 school history
of three Sooners in history to earn conference
honors in three consecutive years • Produced an All-American as junior point guard Danielle Robinson was • Had Tony Crocker join Ryan
named to the State Farm Coaches’ and Associated Press All-America Minor as the only players in OU
• Saw Palmer set a single-season record for goals teams history to amass at least 1,000
scored (15), a total that ranked in the top 10 career points, 500 rebounds and
nationally. Palmer also broke the single-season • Had three players – Abi Olajuwon, Nyeshia Stevenson and Amanda 150 3-pointers
record for points scored (32) Thompson – taken by teams in the 2010 WNBA Draft
• Had two all-conference
• Had three players named to All-Big 12 teams – Robinson and Thompson, honorees in Tommy Mason-
first team; Stevenson, second team Griffin (third team) and Willie
Warren (honorable mention)
“I cannot express what a joy it has been to coach them, how refreshing it has been and their • Had two players named to
willingness to learn, their drive, their belief, their faith, how they are with one another. It's been every- Academic All-Big 12 teams —
Beau Gerber and Ryan Wright
thing that's good about college basketball, and I feel blessed to have been their coach.” Sherri Coale
2010 MPSF Conference Champions
“It was nice to see the fans lift our guys up at times. With the
struggles we had early, we needed the fans to pull us Tony Crocker
through.” Mark Williams
Men’s Gymnastics
• Won ninth Mountain Pacific Sports Federation conference title in last 11 years, 18th
conference title overall, then finished third at the NCAA Championship
• Produced a national individual champion, Steven Legendre, who won the floor exercise title,
his sixth career national individual title
• Saw freshman Alex Naddour win the national title in pommel horse, the first Sooner to claim
the individual title on the apparatus since 2003
• Collected 11 All-America honors for the fourth consecutive season to boost OU’s total of All-
Americans to 207, including 117 under Coach Mark Williams
• Claimed five spots on the U.S. National Team with Legendre, Naddour, Jacob Dalton and
former OU gymnasts Jonathan Horton and Chris Brooks making the team, best in the NCAA
and an all-time program best
Men’s Golf
• Posted top-10 finishes under first-year head coach Ryan Hybl in 10 of 12 tournaments
• Won the Kansas Invitational in September and finished second at the Border Olympics in March
• Tied for seventh at the Big 12 Championship and had three other top-five finishes
OU Women’s Basketball - 2010 Women’s Final Four
10 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 11
S POINT OF PRIDE...
Oklahoma set a semester grade point average record in the fall term when its nearly 600 student-athletes registered a combined GPA of 3.01. ZONE 2
••• OUR SPORTS PROGRAMS Softball Women’s Golf
• Won its fourth Big 12 Championship title, • Posted three top-five and six top-10 finishes in 12 tournaments under first-year
advanced to the NCAA Championship for head coach Veronique Drouin
Hollie Vise - Big 12 Sportsperson of the Year a 17th straight season and finished the
• Sent Ellen Mueller to represent the Sooners at the 2010 NCAA Championships
year 47-12
where she finished 61st out of 126 competitors after finishing in a tie for seventh
at the NCAA West Regional to qualify
• Won the College Park, Md. Regional, its
ninth NCAA Regional title • Had Mueller set school record for lowest season stroke average with an average
of 74.41
• Produced a repeat Big 12 Player of the Year
in Amber Flores, who earned second team Rowing
All-America honors and was a first team
• Finished second at the Big 12 Championship
All-Region and All-Big 12 selection
• Had two student-athletes – Rebecca Staff and Chelsea Moore - earn All-South
• Added two more All-Americans in Region first team honors from the Collegiate Rowing Coaches Association
freshmen Jessica Shults and Keilani
• Produced nine rowers who earned scholar-athlete honors from the CRCA
Ricketts (second team) in addition to
earning first team All-Region and first
team All-Big 12 awards Women’s Tennis
• Ended the season 18-7 overall and 8-5 in the Big 12
• Produced Big 12 Defensive Player of the • Became just the sixth team in program history to make the NCAA Tournament
Year in catcher Lindsey Vandever, who
also earned second team All-Region and • Defeated five nationally-ranked opponents, had six shutout victories and went
first team All-Big 12 honors 11-3 in home matches
• Produced All-Big 12 honorees in Ana-Maria Constantinescu (singles and doubles)
and Teona Tsertsvadze (doubles)
Women’s Gymnastics
• Finished as the NCAA runner-up, an
all-time program best finish “We came out and we were excited. We definitely wanted to go down as the last team in history to win
the Big 12 tournament. It meant a lot, and we knew it.” Lindsey Vandever
• Made program’s first ever Super Six
team final appearance
• Won third consecutive Big 12
Championship
• Finished the regular season without
a loss for the second time in three
years
• Produced the NCAA runner-up on
bars and beam in Hollie Vise as well
as seven All-Americans
Big 12 Champion and All-American, Kyle Terry
• Had the National Coach of the Year,
Regional Coach of the Year and Big 12
Coach of the Year (K.J. Kindler) Wrestling
• Earned a fifth-place finish at the 2010 NCAA Championships, OU’s first top- five finish
• Produced Big 12 Newcomer of the since 2006. Qualified all 10 starters for the NCAA
Year in Natasha Kelley
• Finished third at the Big 12 Championships
• Produced the 2010 Big 12
Sportsperson of the year (female) in • Crowned four All-Americans - Zack Bailey (141), Kyle Terry (149), Tyler Caldwell (165)
Hollie Vise and Eric Lapotsky (197) – which marked OU’s best since 2006
• Had a repeat conference champion as Kyle Terry won his second consecutive Big 12
title at 149 pounds
• Added conference titles from Jarrod Patterson (125) and Shane Vernon (157) while
Patterson was named “Co-Outstanding Wrestler” by league coaches
Softball - 2010 Big 12 Tournament Champions
12 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 13
S POINT OF PRIDE...
Oklahoma’s football program posted the highest APR score among its Big 12 Conference peers for the second consecutive year. ZONE 2
••• OUR SPORTS PROGRAMS Baseball
• Advanced to the College World Series for 10th time in school
Men’s Tennis history, 13th best nationally, and first since 1995
• Finished the season ranked
17th after advancing to the Elite • Defeated fifth seeded Virginia on the road in its second Super
Eight of the NCAA Champi- Regional appearance under Sunny Golloway to earn a berth to the
onships in head coach John College World Series
Roddick’s first season
• Headed to Omaha with 49 wins, the most since the last Sooner
• Established a program first with squad made it to Omaha in 1995 (50 wins)
the NCAA finish and finished
the season with a 19-8 dual • Led the Big 12 in home runs and finished second in the conference
record standings for a second consecutive year
• Posted marquee wins over No. • Had six Sooners named to the All-Big 12 team -- Garrett Buechele,
3 Texas in the Sweet 16 of the first team selection; Zach Neal and Jack Mayfield, second team;
NCAA Championships and No. Cameron Seitzer, Ross Hubbard and Max White, honorable mention
14 Texas Tech in the Regional
final • Produced program’s eighth freshman All-American when Max White
was recognized by Collegiate Baseball and the NCBWA
• Produced Intercollegiate Tennis
Association All-Americans in
Andrei Daescu and Costin Paval,
who were ranked 13th in the Postseason Honors
final ITA rankings after making
Individual National Champions
it to the Elite Eight of the NCAA
Doubles Championships Men’s Tennis - Sweet Sixteen victory over Texas Steven Legendre Alex Naddour Ronnie Ash
Men’s Gymnastics Men’s Gymnastics Track & Field
Floor Exercise Pommel Horse 60 Meter Hurdles
• Had the Big 12 Freshman of the “We have had good recruiting and these guys have gained experience in
Year and the ITA Central Region going way further than I thought we would. That is going to be huge for us
“Player to Watch” in Paval All-Americans Big 12 Sportsperson of the Year
next year and the years after. I'm very excited about the years to come." Baseball at the College World Series Danielle Robinson-Women’s Basketball Hollie Vise-Women’s Gymnastics
John Roddick Gerald McCoy-Football
Trent Williams-Football Big 12 Defensive Player of the Year
Zack Bailey-Wrestling Lindsey Vandever-Softball
Postseason Competition (Participant)
Kyle Terry-Wrestling
Tyler Caldwell-Wrestling
Big 12 Freshman of the Year
Costin Pavel-Men’s Tennis
Eric Lapotsky-Wrestling
Jessica Shults-Softball
Big 12 Newcommer of the Year
Keilani Ricketts-Softball Natasha Kelley-Women’s Gymnastics
Amber Flores-Softball
Andrei Daescu-Men’s Tennis
Costin Paval-Men’s Tennis
Hollie Vise-Women’s Gymnastics
Megan Ferguson-Women’s Gymnastics
Jackie Flannery-Women’s Gymnastics
Kristin Smith-Women’s Gymnastics
Mookie Salaam-Track & Field
Ronnie Ash-Track & Field
K.P. Singh-Track & Field
Eric Harasyn-Track & Field
Ronnie Ash - NCAA 60-Meter Hurdles Champion Scottesha Miller-Track & Field
Jasmine Simmons-Track & Field
Tia Brooks-Track & Field
Track and Field
Karen Shump-Track & Field
• Won the program’s 18th conference title by taking the Big 12 • Produced OU’s 19th NCAA indoor title when Ronnie Ash won the Brittany Borman-Track & Field
Men’s Indoor Championship. 60-meter hurdles Amy Backel-Track & Field
Corey English-Men’s Gymnastics
• Had the best team finish in program history at the NCAA • Added nine Big 12 titles (four indoor and five outdoor)
Steven Legendre-Men’s Gymnastics
Women’s Outdoor Championships after finishing ninth
• Had three student-athletes – Ronnie Ash, Karen Shump, K.P. Jacob Dalton-Men’s Gymnastics
• Followed a season that saw the women ranked as high as fourth Singh – win conference titles during indoor and outdoor meets Alex Naddour-Men’s Gymnastics
nationally Jeremy Adams-Men’s Gymnastics Men’s Gymnasitcs - Steven Legendre
14 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 15
S POINT OF PRIDE... S POINT OF PRIDE...
Since 2000, the Oklahoma Athletics Department has invested over $240,000,000 in capital improvements that have impacted every sport. Coaches hired by Castiglione have produced seven team national championship and 47 team conference titles. ZONE 3
••• OUR SPORTS PROGRAMS ••• OUR STAFF TARGETS
ZONE 3 • Hire qualified, competent
We strive to attract, retain and develop a diverse family of professionals who demonstrate a commitment and diverse staff.
to our core values, who accept our mission as their own, and who are highly skilled in their respective
disciplines. We also adhere to the OU principles of equal opportunity in programs and employment.
• Retain qualified, competent
Excellence in our staff is attracting and retaining professionals to our department who have and diverse staff.
demonstrated a commitment to our core values, who accept our mission as their own, and who are
highly skilled in their respective disciplines.
• Provide the resources and
support necessary for staff
New Hires to succeed in their profes-
sional duties.
• Promote the continual
improvement and
professional development
of staff.
Brandon Martin Veronique Drouin Willie Martinez Bruce Kittle Deren Boyd
Administration Women’s Golf Football Football Men’s Basketball
• Expect commitment to
rules compliance by all
Project Highlights : Football student-athlete area expansion and renovation (first floor – locker
staff.
room, showers, team rooms, hydro–therapy areas, equipment, training) Sports Medicine
expansion and renovation, Equipment Room expansion and renovation, New and expanded ‘Red
Room’ team meeting room – multipurpose facility; seating for 200+, State of the industry
• Enhance morale and foster
technology, audio/video, IT
staff connection to our
shared mission.
Blake Smart Marina Traub George Van Linder Trae Manny Gerrod Chadwell
Men’s Golf Rowing Soccer Soccer Women’s Golf
Matt Kane Dane Moreland Sammie Henson Michael Lightner Jozef Szendrei
Track and Field Track and Field Wrestling Wrestling Men’s Basketball
Staff Honors Brian Blutreich
Kelly Files USTFCCCA Midwest Regional Women’s
Assistant of the Year, American Volleyball Assistant Coach of the Year, Outdoor Track
Coaches Association Division I, and OU Staff
Senate’s Waintroob-Myers Superior Larry Naifeh
Performance Award All-American Football Foundation Executive
Associate Athletics Director of the Year
K.J. Kindler
National Coach of the Year, Regional Coach Zac Selmon
of the Year and Big 12 Coach of the Year NACDA McLendon Memorial Minority
Project Highlights : Expansion of the team workout areas (additional 7,000 sq ft), Renovation of the Postgraduate Scholarship
team areas, Replacement and addition of equipment Martin Smith
Big 12 and Midwest Regional Coach of the
Year, Indoor Track
Lou Ball and Tom Haley
National Assistant Coaches of the Year and
Regional Assistant Coaches of the Year
Matt Kane
USTFCCCA Midwest Regional Men’s
Assistant Coach of the Year, Outdoor Track Martin Smith - Big 12 Coach of the Year K.J. Kindler - National Coach of the Year
16 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 17
S POINT OF PRIDE...
Of the 175 schools in the CBS Network, OU and Alabama were the only two to rank in the Top 10 in online page impressions and unique visitors plus revenue for online store, subscriptions and auctions. ZONE 4
••• OUR STAKEHOLDER RELATIONS TARGETS
• Effectively reach out to and
engage university faculty
and staff and student
groups.
• Enhance the involvement
of private donors in the
mission of the department.
• Increase the participation
of corporate stakeholders
in the pursuit of our
mission.
• Promote the continual
improvement and
professional development
of staff.
• Enhance collaboration
between the athletics
Joe Castiglione welcomes fans to the football locker room during Season Ticket Holder Super Saturday department and university
administrators.
SoonerVision
• Produced 56, 30-minute TV shows including Inside Sooner Football With Bob Stoops, Sooner • Demonstrate exemplary
Hoops with Jeff Capel, Sooner Basketball with Sherri Coale and Sooner Sports Weekly fiscal responsibility.
• Produced 33 television broadcasts for air on COX and SoonerSports.com, including baseball,
Toby Keith and the Wayman Tisdale band perform at halftime of the men’s basketball game against Texas. softball, volleyball, football signing day • Create exceptional game
day experiences for fans at
• Produced 110 live big screen events including football, basketball, women’s gymnastics, all events.
Marketing and Brand Enhancement 2010 Women’s Basketball softball, baseball, University commencement, graduations held at Lloyd Noble Center and
• Increased membership in Sooner Nation with an 86%
Attendance Leaders third party events
School G Average • Communicate with stake-
increase from 2008-09 in student attendance at events
1. Tennessee 17 12,896 SoonerSports.com holders through our
• Recorded a total attendance in football of 508,670 for an • Served 33 million pages (up 4%) to 4.7 million unique visitors (up 3%) resources and other media
2. Connecticut 20 10,182 outlets.
average per game of 84,778
3. Iowa St. 19 9,316 • Ranked No. 1 in Big 12 and top 5 nationally in all three major social media platforms with
• Sold out men’s basketball student season tickets (1,300 108,000 Facebook fans, 8,500 Twitter subscribers and 700,000 YouTube video views • Execute a model licensing/
4. Notre Dame 17 8,377 trademark program
seats) in 48 hours through the grassroots student
campaign 5. Purdue 18 8,159 • Partnered with SoonerVision and SSP to provide 242 live webcasts, including 138 live audio
6. Oklahoma 16 7,681 events and 104 live video events totaling more than 600 hours of content
• Finished sixth in the nation in attendance in women’s • Expect good sports-
basketball 7. Nebraska 16 7,390 manship, integrity and
rules compliance in all our
8. Baylor 17 7,209
• Hosted fourth annual Pack the Place Pink Night (OU vs. interactions.
UConn) and recorded the second best attendance of the 9. New Mexico 18 7,090 Number of Fans Number of Followers Number of Video Views
season (11,865) in women’s basketball 10. Texas Tech 19 6,837 National National Big 12
• Held Season Ticket Holder Super Saturday on May 1 that 11. Louisville 14 6,398 1. Ohio State (384,443) 1. Kentucky (12,020) 1. Oklahoma (736,578)
allowed season ticket holders in any sport to tour all of 12. Michigan St. 15 6,192 2. Kentucky (163,937) 2. Florida (11,902) 2. Iowa State (638,847)
the football facilities, including many behind-the-scenes
13. Wisconsin 14 5,635 3. Wisconsin (137,664) 3. Oklahoma (8,817) 3. Baylor (416,485)
areas that are not open to the general public. Drew an
estimated crowd of more than 6,000 14. Kentucky 17 5,624 4. Oklahoma (124,210) 4. USC (7,686) 4. Kansas State (244,917)
5. Florida (118,539) 5. Iowa (7,505) 5. Texas A&M (54,948)
Danielle Robinson
18 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 19S POINT OF PRIDE... 4
Oklahoma surpassed $3.5 million dollars in royalties for the first time in Athletics Department history. ZONE
••• OUR STAKEHOLDER RELATIONS Athletics Development (Sooner Club)
• Solicited and processed an all-time best in annual giving, more
than $19.4 million in contributions
SoonerSports Properties Licensing
• Marked the 11th year Learfield has been the multi-media rights • Produced $3.56 million in FY09 royalties, which is up five • Increased total active Sooner Club membership to 10,358
holder at the University of Oklahoma, and the 15th year of percent over the previous year accounts, surpassing last year’s record by 416 donors
partnership dating back to radio only
• Ranked #10 in total royalties among all schools in the CLC • Successfully conducted reunions and special events including:
• Generated more than $1.9 million in new sales or upselling of consortium Bud Wilkinson Society open house in the newly renovated
existing clients – to increase business more than $500,000 football locker room; grand opening of the Gregg Wadley Tennis
• Executed a new exclusive agreement with Knights Apparel for Pavilion; men’s and women’s tennis reunion; women’s soccer
• Experienced most successful year of selling men’s and select apparel categories, which generated an additional reunion; men’s basketball reunion; men’s golf reunion with 1989
women’s basketball game sponsorships with overall basketball $100,000 in royalties National Championship team recognition; and men’s gymnastics
income up five percent reunion
• Produced and distributed more than 240 broadcasts for • Continued partnership with the OU Alumni Association
football, basketball, baseball, softball, coaches shows, and daily 2 0 0 9 conducting Sooner Caravans in Dallas, Fort Worth, San Antonio,
reports
COLLEGIATE Albuquerque, Tulsa, Wichita, Oklahoma City, Lawton and
Nashville
• Produced and distributed more than 100 telecasts for LICENSING COMPANY
basketball, baseball, softball, wresting and coaches shows C O L L E G I AT E S A L E S R A N K I N G
Varsity “O” Association
• Raised additional funds for degree completion program for
1. TEXAS 6. GEORGIA former letterwinners to be able to return to OU to finish their
2. ALABAMA 7. MICHIGAN degrees
3. FLORIDA 8. KENTUCKY
• Developed a mentor database of former letterwinners in the work
4. LSU 9. PENN STATE force to build upon a mentoring program for student-athletes
2009-10 Premier Partners
5. NORTH CAROLINA 10. OKLAHOMA
• Partnered with Student Life to host the annual career fair for
current student-athletes
Sooner Club Tailgate
Gaylord Family - Oklahoma Memorial Stadium President David Boren, Gregg Wadley and Joe Castiglione at the grand opening of the Gregg Wadley Indoor Tennis Pavillion
20 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 21S POINT OF PRIDE...
Issued just under 1 million tickets during the 2009 – 2010 academic year ZONE 4
••• OUR STAKEHOLDER RELATIONS
Ticket Office Event Management
• Processed more than $48 million in ticket sales, including • Coordinated a total of over 1100 events in athletics and private
11th consecutive season of selling out all home football facilities, (excluding LNC) with revenue total of $116,286
games
• Coordinated with athletics development on 240 events in
• Increased implementation of Group Sales and Fan Devel- Gaylord Family - Oklahoma Memorial Stadium private facilities
opment division that generated $340,687 in its second year with revenue total of $32,170
• Hosted and ticketed 130 regular season events which • Generated $53,881 from team camps in athletics facilities
included handling all allocations, mailing and will call of
tickets, and distribution of player-guest tickets at the site • Managed and coordinated over 170 home athletic events and
when any athletic teams participated eight postseason championships
• Introduced Tickets for Troops campaign for 2009 Brut Sun Hosted Postseason Competitions
Bowl
• Expanded the birthday package for all sports, excluding
football, resulting in over 3,002 group tickets sold and
positive fan development
The 2010 NCAA Regional at L. Dale Mitchell Park
22 2009-10 Annual Report Oklahoma Athletics Department Oklahoma Athletics Department 2009-10 Annual Report 23S POINT OF PRIDE...
In the last 12 years, operating revenue has increased from $25.6M to $84.2M.
••• OUR FINANCIALS
4% — MEN’S BASKETBALL
9% — OTHER
1% — WOMEN’S BASKETBALL
4% — TRADEMARKS / LICENSING
14% — CONFERENCE DISTRIBUTION
9% — SPONSORSHIP / ADVERTISING
3% — CONTRACT REVENUES
17% — CONTRIBUTIONS
40% — FOOTBALL
REVENUE
$84,200,000
4% — ACADEMIC SUPPORT SERVICES
7% — OTHER
5% — UNIVERSITY COMMITMENTS 11% — DEBT SERVICE
10% — WOMEN’S OTHER SPORTS
8% — EXTERNAL SERVICES
4% — WOMEN’S BASKETBALL
21% — FOOTBALL
13% — OPERATIONAL SUPPORT SERVICES
EXPENSES
7% — MEN’S OTHER SPORTS $84,100,000
6% — MEN’S BASKETBALL 4% — INTERNAL SERVICES
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