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November 2019
Under the
N E W S L E T T E R
INSIDE THIS ISSUE:
PAGE 2
10 Business Success
Ideas for 2020
PAGE 3
Why Choose Print?
PAGE 4
Featured Solution
SimpliColor Desk Caddy
PAGE 5
Launch with Print!
PAGE 6
Three Tips for a
Healthy December
PAGE 7
How to Get
Calls Returned
PAGE 8
Work with Your
Customers
Down to Business
10 BUSINESS SUCCESS
IDEAS FOR 2020
As 2019 comes to a close, now is the time to reflect on the success or progress of your business over the
last year and evaluate and update your goals.
Here are 10 New Year’s resolution ideas to lead you toward 5. Begin a new tradition. Annual traditions give people
success in 2020: something enjoyable to look forward to.
1. Promote your business regularly. Create a marketing 6. Get involved with a new organization or group.
plan and stick to it. Time devoted to the growth of your By networking with new people, you can gain new
company will pay off. perspectives, new ideas, and also make additional contacts.
2. Learn how to delegate, and do more of it. By 7. Give back to your community. Think about ways
delegating important tasks, you not only take stress off you can make a difference in your community, such as
yourself, but you show others that you trust their judgment. volunteering your time, giving a donation, becoming a
mentor, or simply becoming more involved in local activities.
3. Get more organized. Set aside times to review,
coordinate, and plan for the future. It is much easier to stay 8. Learn to say no. Stop feeling guilty for saying no.
on track and reach your goals if you have a game plan to
follow. 9. Set realistic goals. Unrealistic dreams can lead you
toward frustration and distress in the new year.
4. Set aside time for yourself. It is important to set aside
time free from everyday hassles to recharge yourself. If you 10. Move on. Put the past behind you and look toward the
aren’t willing to invest time in yourself, who will? future.
Under The Sun Newsletter
Page 2
Print Advantage
WHY CHOOSE Business
Quotes
PRINT?
Because it works! When you need postcards or flyers, business
cards or statement stuffers, direct marketing offers you the
versatility and personal touch you need. “It’s kind of fun to do the
impossible.”
— Walt Disney
“Our greatest battles are that with our
own minds.”
—Jameson Frank
“If you did not look after today’s
business then you might as well
forget about tomorrow.”
—Isaac Mophatlane
“A man always has two reasons for
Here’s proof! Consider these nine 5. Brevity. Direct marketing offers doing anything; a good reason and
reasons to use direct marketing: samples of what your company can
the real reason.”
provide without overwhelming the
1. Cost. Brochures, for example, —John Pierpont Morgan
reader with information.
are an easy, inexpensive way to “Good business leaders create
communicate with your customers 6. Trust-building. Customers a vision, articulate the vision,
on a more personal level than can become familiar with your passionately own the vision, and
online advertising. company and read testimonials relentlessly drive it to completion.”
from other happy customers. —John Welch
2. Marketing power. Direct
marketing not only helps generate “It is common sense to take a method
7. Visual impact. Direct mail is a
additional work from existing and try it. If it fails, admit it frankly
great way to offer a colorful, visual
clients, but it also attracts new and try another. But above all, try
kicker for new products or services.
clients. something.”
8. Versatility. Direct marketing —Franklin D. Roosevelt
3. Friendliness. Direct marketing provides convenient information for “You can discover more about a
introduces your company to new those who would like to learn more person in an hour of play than in a
prospects and creates name about your company. year of conversation.”
recognition. —Plato
9. Information exchange.
4. Creativity. The creative Sometimes a direct-mail piece will “The eyes of other people are the
possibilities for your marketing provide a prospective client with eyes that ruin us. If all but myself
pieces are endless. their only information about your were blind, I should not want neither
company. fine clothes, fine house, nor fine
furniture.”
—Benjamin Franklin
Page 3
Featured Solution
BRANDED
MERCHANDISE
SIMPLICOLOR DESK CADDY
Your brand can be the talk of the office when you use this Desk
Did You Know? Caddy with Grip Write Pen & Paper to advertise your company!
The set includes 100 blank 2.875” x 4.625” note sheets, a matching
» You cannot have a “fresh”
glass of water. All water is very Grip Write medium ballpoint pen and refillable caddy. All of these
old and is continually being items are shrink wrapped and the pen comes with blue or black
recycled.
ink. Add a SimpliColor one to four color process imprint of
» Birmingham, England, has your company name and logo to both sides of the caddy to
more canals than Venice, Italy.
create an attractive and useful marketing tool that will really
» In South Africa, termites are
reach potential clients and remain on their desks for daily
roasted and eaten by the
handful. reminders!
» Spam stands for Shoulder, To order, contact your Sun Solutions sales rep. or
Pork, and Ham. call 803-791-1786.
» Owls can rotate their heads
270 degrees.
» It is a federal crime to possess
the blank paper on which U.S.
bills are to be printed.
» Albert Einstein’s brain was 15
percent wider than average.
» Romans believed diamonds
had the power to ward off evil.
» Emperor Caesar Augustus put
up a statue praising lettuce
because he thought it cured
him of an illness.
» Eli Whitney made no money
on his 1793 cotton gin invention BACK FRONT
because he had no patent on it.
» Greyhound dogs can run at
speeds of up to 41 mph.
» Mosquitos have 47 teeth. INCLUDES BRANDED PEN
» The man who commissioned
the Mona Lisa refused it. Customize to your brand - full color on front and back!
Under The Sun Newsletter
Page 4
Featured Product Business
Funnies®
LAUNCH WITH
PRINT!
After you’ve spent months developing a new product,
you need to be ready to introduce your masterpiece
to the world. Here are some ideas for print-based
promotions for your new product:
Press Kits
Include a press release, product information, and cover letter on
your letterhead and package it all in a specially printed folder to
make it stand out.
Brochures
“It’s our new ‘smart alec’ phone.”
Combine all the features and benefits of your product with
stunning design to make an impact.
Invitations
Customer Care
Planning a launch party? Celebrate with custom invitations.
Survey Tips
Postcards
Create a buzz by putting together a series of postcards and Questionnaires provide valuable
mailing them out as teasers. information about customers.
Here are six tips for creating
Business-Reply Mail
Follow up your launch with a business-reply mailing to entice
successful customer surveys:
people to send for more information.
1. Keep it short and simple. Concentrate
Labels on the 5-10 most important questions.
Make your new product stand out with an outstanding label or
2.Avoid loaded questions, to avoid
other printed packaging.
people giving answers they think you
want to hear.
3. Start with questions that have
straightforward answers. If needed,
end with an open-ended question.
4. Target the right people. Don’t waste
your time on people who are not
prospects.
5. Include enough people. More people
equals better accuracy.
6. Avoid compounded questions, such
as: “How did you find out about our
product? Did you understand what the
product did? Why or why not?”
Page 5
Health & Wellness
your health intuitively. In other words,
Three Tips eat when you’re hungry, sleep when
for a Healthy you’re tired, and exercise when you’re
fidgety from sitting too long.
December Which Ball Are You Juggling
It can be tempting to believe you need
Indulge, but in the Right Things to be everywhere and be all things
Instead of overdoing it on food or
to all people in December. Take the
spending too much money on gifts,
advice of the former president of
indulge in the intangible things, such
Coca-Cola industries, Bryan Dyson. He
as spending time with those who are
says, “Imagine life as a game in which
important to you. Most people can’t
you are juggling some five balls in
remember the gifts they exchanged
the air. You name them—work, family,
last year or the food that was eaten,
health, friends and spirit—and you’re
but they do cherish the memories that
As life and work get crazy this keeping all of these in the air. You will
were created.
soon understand that work is a rubber
December holiday season,
ball. If you drop it, it will bounce back.
remember these essential Focus on Intuitive Health
But the other four balls—family, health,
Coming into a celebratory season with
tips to stay healthy both friends, and spirit—are made of glass.
an unwavering diet or exercise plan
physically and mentally. If you drop one of these, they will be
doesn’t put you on the “people I want
irrevocably scuffed, marked, nicked,
to hang out with” list at holiday events.
damaged, or even shattered.”
Find a healthy balance by focusing on
Apps Scene
Cozi Family Organizer USPS Mobile
Android, iOS & Web Android & iOS
Cozi keeps everyone’s schedules and Access the popular USPS.com tools
all your lists in one place the whole
Praditus Personality Test right from your mobile device with the
Android & iOS
family can share. Check the family USPS Mobile app. Look up ZIP Codes,
calendar, set reminders, and see If you’re looking to build your schedule pickups, request mail
lists from any computer or mobile leadership, self-awareness, and holds, and more. You can even check
device. Cozi remembers everyone’s soft skills within your company, the the status of shipments, calculate
appointments, makes sure schedules Praditus Personality Test app might domestic or international pricing, find
are coordinated, and keeps track of be the answer. Developed by a team service centers near you, and scan
shopping and to-do lists—so you of PhDs both in management and the barcode on your shipping labels
have more time for the fun stuff. Cozi psychometrics, Praditus asks the with your phone’s camera to stay on
is rated 4.5 stars on Google Play and right series of questions to help you top of your delivery status. Mailing
iTunes and is the winner of multiple discover your motivations, interests, has never been easier.
awards and accolades. and emotional intelligence.
Under The Sun Newsletter
Page 6
At the Office
Books in Review
HOW TO GET
CALLS RETURNED
While voicemail is an excellent tool for leaving messages, it can
be discouraging when your calls aren’t returned. Here are some
tips on how to leave messages that get returned:
» Be brief and to the point. Your » Leave your return information.
message is probably one of many, Not everyone has caller ID, so be Best Self:
so get to the point immediately by sure to say the numbers slowly and Be You, Only Better
identifying yourself and your reason clearly. by Mike Bayer
for calling.
» Confirm they’re still there. If you’re Although you’re told at a young
» Put the call into context. You may not getting a response, try saying age to “be yourself,” how do
need to remind the listener exactly something like, “I’ve tried several you learn who you are and who
who you are and why they should times to reach you with no luck. you want to be? Learning to be
know who you are. Are you still with the company?” It yourself isn’t taught in any school
can help motivate a more prompt curriculum or even at home, and it
» Mix it up with other media. Pair leaves many struggling to identify
response.
your voicemail message with the self they’re hoping to be.
follow-up emails or handwritten » Create mystery. Leave a message
notes sent through the mail. with only your name and number. Mike Bayer, life coach and author
For example: “Hi, this is Mike Smith, of Best Self: Be You, Only Better,
» Give the listener a reason to reply. helps you answer that question
my number is 555-867-5309. Thank
Everyone wants to know “what’s in with some practical, actionable
you.” Simply leaving some things to
it for me,” so provide the listener tips for embracing who you
mystery can help generate curiosity
with an answer to that question. genuinely want to be.
and get prospects calling back.
» Time stamp your message. Let 1. Identify your two types of self.
» Don’t sell. Although you may be
the person know the day and time Each of us has a positive best
tempted, don’t sell anything in a
you called and, more importantly, a self, the person you want to be,
message. People are sick of the
good time to call you back. and a negative or anti-self that
strong sales/advertising approach,
sabotages your efforts in trying to
» Explain the consequences of not which means you’ll do better
be that person.
calling back. For example, leave a speaking to them in person and
creating a relationship. 2. Overcome fear with honesty.
message saying you assume your
Learn to work out your worries by
scheduled meeting is still on unless
playing them through statements
you receive a callback.
like “My fear is” and “It’s keeping
me from.”
3. Love yourself. If you want to
help others, you first need to make
sure you’re helping yourself.
4. Dispel relationship myths.
Banish unrealistic expectations to
overcoming a fear of conflict.
Page 7
Working Together
WORK WITH YOUR
CUSTOMERS
What. Seek to understand what it may be difficult to know why
your customers are truly looking customers choose one product over
for. For example, customers don’t another. Need help? Consider asking
want “toothpaste.” They want things why customers don’t buy something.
such as healthy teeth, a whiter smile,
When. While many customers
and fresh breath. Smart companies
purchase things when they have
understand the reasons for their
the time or money, many major
customers’ buying decisions.
buying decisions revolve around life
Who. While smaller companies pride changes, such as health, marriage,
themselves on knowing customers children, relocation, career changes,
personally, this is nearly impossible and retirement.
for larger corporations. Although
The best way to work with your Where. Location is critical.
companies may not know all of
customers is to understand their customers individually, they
Companies often draw their business
them. Here are a few tips to from local shoppers, but the internet
can target products and services
has made Web prominence of
help you better understand toward specific groups including
equal importance. If companies
where your customers are age, gender, geographic location,
are not in a prime online and
interests, and income.
coming from: offline location, they must consider
Why. Since each customer has a customer concerns for issues such
different opinion and preference, as convenience and delivery.
November Birthdays Under The Sun Newsletter
James Bryant 11/4 Alston Stokes 11/11 Sun Solutions
Marie Jackson 11/7 Chad Todd 11/15 345 Dreher Road
(Happy 65th Marie!) Robert Reynolds 11/25 West Columbia, SC 29169
Cheryl Scott 11/10 Melody Summers 11/29 Phone
Lindsay Jameson 11/10 Juston Stiebing 11/29 803.791.1786 Local
Tiffany Howell 11/10 Chris Cooper 11/30 800.523.7058 Toll Free
E-mail
November Anniversaries Letters to the Editor
Jacob.Cook@SunSolutionsUSA.com
Curtis Salters 30 years Lindsay Jameson 5 years Customer Service
info@SunSolutionsUSA.com
*Please note that anniversaries are recognized beginning at 3 years, followed by 5 Fax
years and then onward in increments of 5. 803.794.9487
SUN SOLUTIONS IS PROUD TO BE A Web
www.SunSolutionsUSA.com
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Under The Sun Newsletter
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