Ultimate Guide to Work Trends 2021 - Thailand Edition - JobsDB
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Thailand Edition Ultimate Guide to Work Trends 2021 REPORT 1 | WHERE
CONTENT
Introduction 02
What’s New? 03
Report Overview 04
Global Demographics 05
Thailand Results 08
Demographics 09
Global Attractiveness of Thailand 11
Willingness to Work Abroad 12
Global Results 16
Top 10 Countries and Cities 18
Emergence of New Mobility 20
Summary 23
Recommendations 24
Thank You 25
1DECODING
GLOBAL
TALENT
The Post-COVID Job Market
We’re proud to share with you the world’s largest body of
research on work trends, delivering global scale data with
local depth. The results we are sharing with you are valid for a
minimum of 2 years.
We present this to you as part of our ongoing commitment as your No.1 Trusted Talent Partner in
Asia. These results have deep actionable insights for your market that will enable you to better
connect jobseekers to #JobsThatMatter. Following COVID-19, in this ‘New Normal’ jobs truly do
matter more than ever.
How these findings help you: Presented by:
Provide the ability to be more focused in the
jobseekers you approach
Understand how appealing your market is and
therefore if additional benefits or compensation In partnership with:
would be required to attract a candidate
Know which nationalities are worth targeting
based on your market
Discover if there are remote working
opportunities that can be leveraged
2WHAT’S NEW?
Taking into consideration our ever-evolving employment landscape, and delivering on
the commitment to provide the richest insights, additional areas have been explored
across the 3 reports.
COVID-19 New Mobility
Assessment of direct impact on current International Remote Hiring
working mode, employment, efficiency, Assessment of perception of mobility
engagement and career outlook of work (versus mobility of workers)
following surge in remote working and
increased possibility of remote hiring
Sustainability
Evaluation of importance of sustainability
& climate impact to jobseekers, status Diversity & Inclusion
quo and room for improvement Evaluation of importance of D&I to
jobseekers, challenges faced, status
quo and room for improvement
Source: 2020 BCG/The Network proprietary web survey and analysis 3WHERE?
MOBILITY OVERVIEW
COVID has completely re-drawn the world map and the very definition of workforce
mobility.
This report covers the following:
Willingness Emergence
to work abroad of new mobility
local & global perspective local & global perspective
Top 10 Top 10
countries cities
people wish people wish
to live in. to work in
Key findings globally:
Willingness to move aboard has dropped significantly
Top 10 countries and cities have changed due to impact and mismanagement of
COVID
Emergence of new mobility: work comes to you in the new world
Source: 2020 BCG/The Network proprietary web survey and analysis 4THE DEMOGRAPHICS
LOCATION
A great amount of time and care has
gone into ensuring the scale of this report
delivers deep and actionable insights.
Americas Middle East & Africa Europe Asia-Pacific
10, 000 or more
respondents Turkey Russia Indonesia Philippines
5,000 - 9,999 Denmark Spain Singapore
US France Switzerland Malaysia
respondents
Germany
Angola Hungary Serbia China (incl. Hong Kong)
Algeria Kazakhstan Slovenia Thailand
1,000 - 4,999 Egypt Netherlands UK
Mexico Ivory Coast Poland
respondents
Saudi Arabia Portugal
South Africa Romania
Cameroon Senegal Albania Ireland
Democratic United Arab Austria Luxembourg
500 - 999 Chile Republic of Emirates
respondents Belarus
Congo Zambia Bulgaria
Jordan Finland
Benin Nigeria Azerbaijan Kosovo Australia
Gabon Oman Belgium Kyrgyzstan India
Iraq Qatar Bosnia Latvia Nepal
50 - 499 Argentina Iran Sudan Herzegovina Lithuania Pakistan
respondents Brazil Kenya Syria Cyprus Sweden
Canada Kuwait Togo Estonia Ukraine
Lebanon Tunisia Greece Uzbekistan
Libya Yemen Italy
Morocco
Less than 50 Other
respondents Americas Other Middle East & Africa Other Europe Other Asia & Pacific
Source: 2020 BCG/The Network proprietary web survey and analysis 5THE DEMOGRAPHICS
AGE,
GENDER & 51% 47% 2%
EDUCATION
Prefer not
to say
49% 22% 13% 13%
Secondary High School
Qualification
Bachelor Master/Diploma
2% 1%
Doctorate/ No Formal
PhD/MD Education
10 20 30 40 50 60 70 80
Note: Percentage may not total 100 because of rounding
Source: 2020 BCG/The Network proprietary web survey and analysis 6THE DEMOGRAPHICS
INDUSTRY 14% 8%
& EXPERTISE Consumer Industrial Goods
Most of them work in the Consumer Industry (14%),
followed by Industrial Goods (8%) and Professional
Services (7%). 7% 6%
Note: Percentage may not total 100 because of rounding
Professional Retail
Services
6% 6% 6% 5% 4%
Health Care Technology Financial Public Sector Travel & Tourism
Institutions
3% 3% 3% 2% 1%
Energy Telecom Media Non-profit Insurance
Position
1% 25% Owner or Senior Management
Middle Management
5%
19%
Lower Management 25%
Legal Other No Management Responsibilities 52%
Source: 2020 BCG/The Network proprietary web survey and analysis 7DECODING GLOBAL TALENT THAILAND The value of this report is that it deep dives into your market to deliver excellent local insights. Respondents: 2,843 Key findings: Compared to Indonesia, Hong Kong, Singapore, Malaysia, and Philippines, the drop in the willingness to work abroad is the highest in Thailand, from 95% in 2014 to 46% in 2020. Source: 2020 BCG/The Network proprietary web survey and analysis 8
THE DEMOGRAPHICS
AGE,
GENDER & 28% 68% 4%
EDUCATION
Prefer
not to say
& other
65% 2% 3% 28%
Secondary Master/
Qualification Diploma
Bachelor High School
1% 1%
No Formal Doctorate/
Education PhD/MD
20 30 40 50 60
Note: Percentages may not total 100% due to rounding.
Source: 2020 BCG/The Network proprietary web survey and analysis 9THE DEMOGRAPHICS
Legal
INDUSTRY Non-Profit
& LIVING
Media
Telecommunications
SITUATION Insurance
Public Sector
Professional Services
Retail
98% 2% Health Care
Energy
Travel & Tourism
Native Expat.
Financial Institutions
Technology
Consumer
Industrial Goods
Other
Note: Percentage may not total 100 because of rounding
Source: 2020 BCG/The Network proprietary web survey and analysis 10GLOBAL
ATTRACTIVENESS
OF THAILAND
Neighbouring citizens from Singapore, Malaysia, and
Indonesia find Thailand even more attractive as
before.
Country Rank
Rank 2018 2020
#1 Myanmar Singapore
#2 Singapore Malaysia
#3 Vietnam China
#4 Hong Kong Indonesia
#5 Malaysia Russia
#6 Japan Sweden
#7 Kenya Philippines
Thailand Rank
#8 Indonesia India 2014 2018 2020
#9
#10
Israel
Russia
Switzerland
Qatar
# 43 # 39 # 35
Countries from where people would like to come to Thailand to work Overall attractiveness of Thailand to global workers
Source: 2020 BCG/The Network proprietary web survey and analysis 11WILLINGNESS TO
WORK ABROAD
Downward Global Trend
Thailand For talent segments in demand
2014 2018 2020 Young Highly Educated
95% 66% 46% 60% 45%
Global For talent segments in demand
2014 2018 2020 Young Highly Educated
64% 57% 50% 56% 54%
Note: Responses to questions “Please tell us to what extent you agree or disagree with this statement: “I'm willing to work abroad"". Percentage is
calculated on the basis of responses of participants who consider moving abroad (answers “strongly agree” and “agree") and people already living
abroad. “Young” classified asLEAVING THAILAND
19 of 23 Surveyed Roles Are Willing
Exceptionally high percentage of Media & Information roles are willing to leave Thailand, even higher
than Singapore.
Total 46% Yes 54% No
Social Care 100% Yes
Media & Information 88% Yes 12% No
Arts & Creative Work 72% Yes 28% No
Student 68% Yes 32% No
Digitalization & Automation 67% Yes 33% No
Science & Research 60% Yes 40% No
Manual Work & Manufacturing 60% Yes 40% No
Law 58% Yes 42% No
Engineering & Technical Jobs 56% Yes 44% No
Respondents not working 56% Yes 44% No
Service Sector 54% Yes 46% No
Marketing & Communication 53% Yes 47% No
Sales 53% Yes 47% No
Customer Services 53% Yes 47% No
Health & Medicine 53% Yes 47% No
Consulting 51% Yes 48% No
IT & Technology 50% Yes 50% No
Other 49% Yes 51% No
Management 47% Yes 53% No
Purchasing & Logistics 43% Yes 57% No
Administration & Secretarial 42% Yes 58% No
Human Resources 38% Yes 62% No
Finance & Auditing 35% Yes 65% No
Source: 2020 BCG/The Network proprietary web survey and analysis 13ATTRACTIVENESS
OF WORKING ABROAD
FOR THAIS
Compared to 2018, there are 2 more Asian countries in the list -
Taiwan & China.
0
+1
+1
+2
+2
-1
-5
+2
-1
United Kingdom
United States
Switzerland
Singapore
Australia
Canada
Taiwan
Korea
Japan
South
China
2020
United Kingdom
United States
South Korea
Switzerland
Singapore
Australia
Germany
Zealand
Canada
Japan
New
2 018
Source: 2020 BCG/The Network proprietary web survey and analysis 14WORKING REMOTELY
7% Less Likely than Global Average
To attract global talent, companies should invest more
in remote working infrastructure
Top 10 countries where Top 10 countries that list
Thais would look for Thai as a top pick for
remote employers remote employment*
50% #1 Australia Singapore
#2 Japan Malaysia
Of Thais willing to #3 Singapore Russia
work for a remote
employer #4 United States China
#5 China Indonesia
#6 United Kingdom India
57% #7 Canada Philippines
#8 Taiwan, China Qatar
Of global workforce #9 Hong Kong, China South Africa
is willing to work for
a remote employer #10 South Korea United Arab Emirates
*Countries listed have more than 100 respondenst
Source: 2020 BCG/The Network proprietary web survey and analysis 15GLOBAL POST-COVID JOB MARKET Emergence of Virtual Talent Pool This section will explore the impact of COVID-19 with there being a major shift in previously favoured destinations. This is likely due to travel restrictions limiting people’s ability to visit loved ones. Cross-border hiring is an option that can be rewarding, but not without its challenges. Source: 2020 BCG/The Network proprietary web survey and analysis 16
DECREASING
WILLINGNESS TO
WORK ABROAD
Willingness to move abroad for work has been on the decline since
2014 in most countries, with very few exceptions. We see multiple
reasons for this:
Restrictions and uncertainty due to the COVID-19
crisis and travelling being perceived as not being safe.
Emergence of nationalistic policies and tighter immigration
regulations across key economies (e.g. Brexit, US).
Virtual working becoming the norm, people may not NEED to
move abroad anymore to find work but can do so remotely.
2014 2018 2020
63.8% 57.1% 50.3% Willingness to move abroad has been on the decline
Source: 2020 BCG/The Network proprietary web survey and analysis 17A REORDERING OF
TOP DESTINATIONS
The 2020 crisis also reshaped which destinations people find attractive when moving abroad.
Rank 2014 2018 2020
#1 US US Canada
#2 UK Germany US
#3 Canada Canada Australia
#4 Germany Australia Germany
#5 Switzerland UK UK
#6 France Spain Japan
#7 Australia France Switzerland
#8 Spain Switzerland Singapore
#9 Italy Italy France
#10 Sweden Japan New Zealand
Key Findings:
For the first time in 8 years, the US is not the most desired destination anymore. It’s replaced by
Canada, followed very closely by Australia. These countries are also English speaking, but are
perceived as safer, with better social systems, having better managed COVID, and being more
welcoming to immigrants (especially Canada).
Many Asian countries (Singapore, Japan, New Zealand) have grown in popularity, likely due to
better management of COVID-19.
Source: 2020 BCG/The Network proprietary web survey and analysis 18TOP 10 CITIES
TO WORK IN
Asian Cities Go Up in Rankings 0
+3 +3
-1
-6 +8 +4 +9
-5
-1
8% 9% 10% 11% 11% 11% 13% 14% 15% 18%
Amsterdam
Abu Dhabi
Singapore
Barcelona
New York
London
Sydney
Tokyo
Berlin
Dubai
Key Findings:
Several EU destinations (Germany, Spain, Italy, France) have lost their appeal, but London is still
the most desired city to move for work
Dubai, Abu Dhabi, Tokyo and Singapore are much higher ranked in 2018, but New York has
dropped in the list
Source: 2020 BCG/The Network proprietary web survey and analysis 19A DIFFERENT KIND
OF MOBILITY
With the emergence of remote working, people may not need to
56.9%
physically move abroad. Working remotely for a foreign employer
could be a valid alternative.
57% of respondents are willing to work remotely for a foreign
employer. Compared to 50% who are interested in physical mobility.
84% 82% 82%
80% 80%
76% 75% 74%
Global Average
73% 71% 71%
65% 64%
60% 59%
57% 56% 56% 55% 55% 55%
51% 51% 50% 50%
47%
44% 43% 43% 42%
41%
39% 37%
36%
United Arab Emirates
United Kingdom
United States
Saudi Arabia
South Africa
Netherlands
Switzerland
Ivory Coast
Philippines
Indonesia
Germany
Pakistan
Thailand
Belgium
Sweden
Zambia
Mexico
Nigeria
Austria
Jordan
Poland
France
Kuwait
Russia
Turkey
Bernin
Sudan
Brazil
China
Egypt
Spain
India
Italy
DRC
Latin America Middle East
Europe & Central Asia Asia-Pacific North America Sub-Saharan Africa
& Caribbean & North Africa
Note: Countries displayed are top 30 by either GDP or working population,
or top/bottom 5 outliers in percentages of respondents that would work for an international remote employer.
Source: 2020 BCG/The Network proprietary web survey and analysis 20REGIONAL
DIFFERENCES
However, there are regional differences. Respondents from African, Latin American and CEE are more
open to working remotely. Respondents from Middle East and Western Economies, less so.
When looking at the most attractive countries for remote employment, the US moves back to the top
place. People are still excited to work for American companies, but not as interested to live in the US.
Country ranked higher for remote work
Country ranked lower for remote work
25%
24%
22% 22%
20% 20%
19% 19%
17%
14% 14%
11% 11% 11% 11%
10%
9% 9% 9%
8%
United Kingdom
United Kingdom
United States
United States
New Zealand
Switzerland
Switzerland
Singapore
Singapore
Australia
Australia
Germany
Germany
Canada
Canada
Austria
France
France
Japan
Japan
Top destinations for international remote employment Top destinations for physical relocation for work
Source: 2020 BCG/The Network proprietary web survey and analysis 21CAPTURING THE BENEFITS OF VIRTUAL MOBILITY Tapping into the emerging virtual global talent pool could have many benefits for governments, employers, and workers. On a National Level Virtual mobility could help to reverse brain drain and motivate people to move from large cities to less frequented areas. For Employers Hiring talent remotely will open up new talent pools, reduce relocation and payroll costs, and help improve diversity. For Individuals Remote international work is an opportunity to offer their services to the highest bidder, without having to uproot their lives and families. Source: 2020 BCG/The Network proprietary web survey and analysis 22
SUMMARY
Post-COVID-19 Job Market
COVID-19 has reduced the willingness to
travel abroad for work.
The top 10 countries and cities to work have
changed. There are more Asian cities in the
list now.
A virtual talent pool has emerged, opening
up possibilities for governments, employers
and workers.
Source: 2020 BCG/The Network proprietary web survey and analysis 23V I R T U A L TA L E N T P O O L
RECOMMENDATIONS
Legal & Regulatory Challenges Cultural Differences
Set up a specialised HR team or use Enforce a trial period to ensure suitability
special providers for global insurance and of foreign employees. Plan periodically for
payroll. Employ people as gig workers. physical meets.
Varying Time Zones Unequal Data Protection
Shift towards asynchronous Standards
communication. Encourage the culture Review data handling practices and
of writing and documenting. increase training in cross-border data
protection.
Pay Disparity
Do away with a one-size-fits-all solution.
Compensation should be in line with
company brand and values.
Source: 2020 BCG/The Network proprietary web survey and analysis 24Thank you for downloading
this report.
We believe this will give you immense
power as you move to fill positions in
your companies.
For future insights a localised version
of this report is also available in:
Malaysia jobstreet.com.my
Singapore jobstreet.com.sg
Philippines jobstreet.com.ph
Hong Kong hk.jobsdb.com
Thailand th.jobsdb.com/th
COMING SOON
REPORT 2
How? Work Preferences
Several key shifts have emerged in what matters to
people at work and what work model they prefer,
driven by 2020 trends and crisis situations.
REPORT 3
What? Labour market shifts
Recent crisis had a significant employment impact on
a set of job roles and career paths, and led to shifts in
jobs people seek and high willingness to retrain.
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