U.S. Equity Sector 2018 Outlook - Best Ideas from Fidelity's Sector Leaders - Fidelity Institutional Asset Management
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People and Resources: The Keys to Fidelity Equity Sector Leadership Fidelity Investments was founded on the belief that it is possible to research and identify companies that can outperform their peers, and that by investing in better-performing companies, we can achieve better returns for investors. That premise is foundational for our equity sector leaders, who recognize that not every stock within each sector is positioned to deliver better-than-expected earnings growth or stock- price-multiple expansion. What matters most is trying to identify those individual companies that appear best-positioned to “win” over time. That is why we champion a fundamental company-by-company approach to investing, backed by the vast capabilities of a global research team following nearly 2,300 companies worldwide. In a perpetually evolving investment landscape, our global equity research capabilities—consisting of dedicated people, a global perspective, and modern technology tools—remain critical to being current and proactive in making investment decisions. Each day, our investment teams meet with companies and evaluate their current businesses and future prospects. We do this by visiting management teams at manufacturing plants, biotechnology labs, and shale-drilling sites, among other locations. In addition, dozens of companies visit our multiple office locations in North America, Europe, and Asia on a daily basis. To ensure that our research insights can be shared, and acted upon, as quickly as possible across Fidelity’s global investment team, we maintain state-of-the-art technology and communication tools. For some perspective on our research-driven approach, we recently asked our sector portfolio managers to share one of their highest-conviction investing ideas for the coming year. We hope you find these insights valuable as you think about equity sector investing opportunities in 2018 and beyond. Sincerely, Tim Cohen Head of Global Equity Research Fidelity Investments
Fidelity sector portfolio managers provide their perspectives on disruptors and subsequent investment opportunities in 2018. Consumer Discretionary 4 Information Technology 16 Katie Shaw Charlie Chai Consumer Staples 6 Materials 18 James McElligott Rick Malnight Energy 8 Real Estate 20 John Dowd Steven Buller l Samuel Wald Financials 10 Telecommunication Services 22 Christopher Lee Matthew Drukker Health Care 12 Utilities 24 Edward Yoon Douglas Simmons Industrials 14 Tobias Welo
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Consumer Discretionary Consumers appear to increasingly favor experiences over things Katie Shaw l Sector Portfolio Manager Technology has changed the consumer landscape in to share photos instantly and frequently are creating trip so many ways—particularly for retailers and media envy, and are fueling consumers’ desire to share similar companies. But one aspect of consumer nature has not experiences and tell the world about them, too. As such, changed: our desire for experiences and sharing them. In I believe social media firms should provide investment fact, consumer spending has undergone a striking shift opportunities over the next year, as consumers continue over the past several decades, as people appear more to search for and share travel, sports, and leisure. reluctant to open their wallets for tangible discretionary Overall, my view is that companies that can bring goods, including clothing and footwear. consumers something special relating to travel (hotels and Spending on durable goods, such as household equipment, time-shares, for example) and experiences (such as skiing home furnishings, automobiles, and auto parts, has also declined as a percentage of total personal consumption EXHIBIT 1: Consumer spending on goods has declined, while spending on experience-related categories has increased. expenditures (PCE). Instead, we’ve seen a marked increase Spending as a Percentage of PCE in purchases of accommodations, recreation, and other Casino Gambling Gasoline & Other Energy experience-related products and services (Exhibit 1). This Clothing/Footwear Hotels & Motels trend is likely to continue through 2018 and beyond, and 9% Food Services Motor Vehicles & Parts companies that can deliver unique travel and experiences Furnishings Recreation Services 8% & Household to consumers stand to benefit most. Equipment Among other specific indicators, the percentage of 7% households planning vacations has grown sharply in the 6% past year, while cruise lines, recreational vehicles, and 5% other categories related to recreation and leisure have recently notched high consumer-sentiment scores. 4% Social media as a powerful driver of 3% spending habits 2% The prevalence of social media—especially among millennials—is a major driver of this trend toward 1% experiences. Social media users are just one click away from seeing pictures and videos of their family and 0% 1960 1962 1965 1967 1970 1972 1975 1977 1980 1982 1985 1987 1990 1992 1995 1997 2000 2002 2005 2007 2010 2012 2015 2017 friends hiking Machu Picchu, attending a music festival, or participating in a road race. The increased time PCE: personal consumption expenditures. Source: Bureau of Economic consumers spend on social media and their inclination Analysis, as of Sep. 30, 2017. 4
U.S. EQUITY SECTOR 2018 OUTLOOK: CONSUMER DISCRETIONARY and gambling) are best positioned to benefit from this Author trend in 2018 and beyond. I’m also positive on cruise lines, Katie Shaw, CFA l Sector Portfolio Manager which I believe are another strong play on the expanding Katie Shaw is a sector portfolio manager for Fidelity Investments. desire to travel. In addition, similar types of companies Ms. Shaw, a CFA charterholder, joined Fidelity in 2008 as an in select countries around the globe—particularly equity research analyst, and has managed multiple consumer discretionary sector and industry portfolios. China—stand to benefit from an increase in outbound travel. Increasing margins as well as return of cash to shareholders and valuation should remain attractive components for many of these stocks over the next year. The consumer discretionary industries can be significantly affected by the performance of the overall economy, interest rates, competition, consumer confidence and spending, and changes in demographics and consumer tastes. 5
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Consumer Staples Emerging markets present significant opportunities for multinationals James McElligott l Sector Portfolio Manager Consumer staples are what many of us consider essential contrast, consumption in emerging markets is a little products, such as toothpaste, shampoo, laundry detergent, more than half that. Moreover, the average annual and packaged foods. Many staples companies are growth rate for toothpaste sales in emerging markets multinational, with some garnering 60% of their sales fell to about 7% in 2015 and 2016, down from about from emerging markets, home to roughly six billion of the 11% between 2010 and 2014.1 In the next 10 to 20 years, estimated 7.2 billion people in the world. A burgeoning toothpaste consumption in emerging markets could rival middle class and faster population growth than in that of developed markets, and sales growth could return developed markets make these countries attractive end to previous levels. If consumption rises to these levels, markets for large multinational staples companies in 2018 we could see a mid-single-digit annual gain in emerging- and beyond. market toothpaste sales volumes over time, which— along with price increases—could drive high-single- to Signs of a turnaround in emerging markets low-double-digit revenue growth in the category. Staples companies saw a dramatic slowdown in EXHIBIT 1: The long-term growth opportunity for sales of emerging-market sales growth in 2015 and 2016, as toothpaste and other consumer staples in emerging markets a strong U.S. dollar forced multinational companies appears strong. to raise prices. In 2017, sales growth trends began to Toothpaste Usage Per Capita (ml/day) improve, as economic growth in many emerging markets 1.4 stabilized. Currency headwinds also subsided, as the 1.2 Developed Market Avg.: 1.07 U.S. dollar returned to a more benign level. Many staples companies reported improved emerging-market sales 1 growth for the third quarter. This improvement suggests 0.8 that the cycle may be turning and that we may see sales Emerging Market Avg.: 0.57 growth return to levels last seen from 2010 through 2014, 0.6 supporting what Fidelity’s global research team has 0.4 heard anecdotally from the companies we’ve met with and seen in local markets. 0.2 Quantifying the opportunity 0 Canada U.S. Italy France Switzerland Netherlands U.K. China S. Africa Indonesia Russia India Japan Germany Brazil Mexico The long-term growth opportunity in emerging markets appears strong across many staples categories. Take toothpaste, as an example. In developed markets, the average per capita consumption of toothpaste is 1.07 Usage data is population weighted. Source: Bernstein, as of Dec. 31, 2016. milliliters per day (Exhibit 1), roughly the equivalent of people brushing their teeth once a day on average. By 6
U.S. EQUITY SECTOR 2018 OUTLOOK: CONSUMER STAPLES Focus on multinational staples companies Author Staples companies with sizable emerging-market exposure James McElligott l Sector Portfolio Manager may offer some of the sector’s strongest earnings-growth James McElligott is a portfolio manager and research analyst for prospects. Multinational companies look particularly Fidelity Investments. He currently oversees several consumer staples sector portfolios and subportfolios. He joined Fidelity attractive because they offer a mix of geographic and Investments in 2003. product diversification and, over time, can often gain market share over local businesses. Multinationals that can successfully adapt to local preferences—whether putting natural ingredients in toothpaste in India or strong scents in laundry detergent in Mexico—are likely to be among the biggest long-term winners. Endnotes 1 Source: Bernstein, as of Dec. 31, 2016. The consumer staples industries can be significantly affected by demographic and product trends, competitive pricing, food fads, marketing campaigns, environmental factors, government regulation, the performance of the overall economy, interest rates, and consumer confidence. 7
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Energy U.S.-based exploration and production companies remain the sector’s sweet spot John Dowd l Sector Portfolio Manager With many energy companies around the world facing based on our estimates. Many of these companies con- profitability challenges due to crude oil prices hovering in tinue to benefit from strategic land ownership near fertile a $45-$55 range for much of 2017, I continue to maintain basins, improving well efficiency and productivity, and by conviction in certain higher-quality, U.S.-based explora- maintaining little or no debt. These are real competitive tion and production companies (E&Ps). These companies advantages in an environment of lower commodity prices. have adjusted their cost structures to reflect the lower Conversely, the growth of U.S. shale oil production and commodity price environment and now have the ability the decline in global crude oil prices during the past few to self-fund material production growth. Importantly, this years has put considerable pressure on the profitability ability of the U.S. to increase volumes puts the profitabili- of some companies, particularly foreign E&P producers ty of many international energy producers at risk. Looking that drill offshore. Many foreign E&P companies cannot out into 2018, I continue to believe those E&Ps that have produce oil profitably when it is priced near $40 a barrel embraced new, disruptive technology offer a compelling EXHIBIT 1: E&P stocks have been trading at a discount combination of risk and earnings growth potential. to the stocks of large integrated oil companies (IOCs) Two deflationary forces within the energy sector have despite new technology, improved cost structures, and production growth. driven down commodity prices, but may benefit U.S.- Relative Valuation of E&Ps vs. Integrated Oil Companies based E&P companies. First, the ease with which U.S. (2005-2017) energy companies have been able to raise capital has led E&Ps vs. IOCs: Enterprise Value/Production Ratio to increased oil production capacity within the industry 1.5 E&Ps valued higher than IOCs and lower oil prices around the world. Second, improved 1.4 well productivity via new shale-fracturing technology has 1.3 allowed U.S. E&Ps to increase production growth and 1.2 achieve profits even as crude oil prices have declined well 1.1 below their most recent cyclical peaks. U.S. shale produc- 1 tion represents only 5% of the world’s supply of crude oil, 0.9 but that rate of production, if altered, can influence the 0.8 price of crude oil given the tight balance of global supply 0.7 and demand. E&Ps valued lower than IOCs 0.6 Several U.S. E&P companies have demonstrated the abil- 0.5 ity to grow oil production at half the commodity price of 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 just a few years ago. Companies operating in the Perm- ian (Texas) basin, for example, have the ability to boost Source: Bloomberg FInance, L.P., Fidelity Investments, as of Nov. 17, 2017. production at 20% per year for the foreseeable future, 8
U.S. EQUITY SECTOR 2018 OUTLOOK: ENERGY or less. The Organization for Oil Exporting Countries cost positions, production growth, and return prospects (OPEC), a group of foreign countries that collaborate than their foreign peers. This strategy wasn’t rewarded to manage their collective exportation of crude oil, has during the first three quarters of 2017, as E&P stocks seen annual net export revenues fall from a peak of $1.18 underperformed the broader energy sector. Importantly, billion in 2012 to $433 million in 2016. Looking into 2018, this underperformance was due to multiple compression I do believe there are some factors that could provide rather than sub-par cash-flow growth. I remain optimistic support for oil prices to remain at the upper end of its that this group will outperform other areas within the recent range or even move higher, but I am not optimistic sector over a longer time horizon. that crude oil prices will recover to historical peak levels. In addition, the market has been valuing some U.S.-based E&P companies as if commodity prices will remain low in Author perpetuity, and also as if they will not achieve production John Dowd l Sector Portfolio Manager growth going forward (see Exhibit 1). I see that as an op- John Dowd is a portfolio manager for Fidelity Investments. Mr. portunity. Overall, given these industry dynamics, I have Dowd currently manages energy sector portfolios and subport- folios. He joined Fidelity in 2005 as an equity research analyst. been allocating capital to the U.S. E&P stocks with better The energy industries can be significantly affected by fluctuations in energy prices and supply and demand of energy fuels, energy conservation, the success of exploration projects, and taxes and government regulations. The commodities industries can be significantly affected by commodity prices, world events, import controls, worldwide competition, government regulations, and economic conditions. 9
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Financials Regulatory relief may boost bank earnings Christopher Lee l Sector Portfolio Manager Driving gains through less regulation has included quantitative and qualitative components, In the wake of the 2007–08 global financial crisis, U.S. and the opaque nature of the qualitative portion has legislators passed many new rules for financial institutions. caused banks to err toward conservative capital-allocation A decade later, we may be headed in the opposite policies. New regulators could make the qualitative direction, with regulatory rollbacks that could have a test more transparent or less stringent, or even drop it positive impact on the sector—and on big banks, in entirely. Any of these scenarios would give the banks particular. Investors have largely overlooked this potential more latitude to put their capital to the best possible use, shift due to skepticism over President Trump’s ability to potentially leading to better returns for investors. advance his pro-growth agenda. But it may be time to The potential upside take another look. Although no one knows exactly how the regulatory land- The most comprehensive recent legislation to govern the scape will unfold in 2018, rollbacks seem likely. Estimates sector was the 2010 Dodd–Frank Wall Street Reform and Consumer Protection Act for bank oversight. It imposed EXHIBIT 1: U.S. banks have increased their capital signifi- an annual stress test to determine if banks have adequate cantly since the financial crisis, which has hurt returns on capital to withstand severe financial or economic stress, equity, but regulatory rollbacks could reverse that trend. U.S. Banks’ Equity as a Percentage of Assets and restricted banks from trading for their own accounts. 12% While helping to stabilize the financial system, Dodd– Frank has also significantly increased the costs of compli- 11% ance and regulatory reporting and has pushed banks to hold much higher levels of capital (Exhibit 1). The capital 10% build, in turn, has hurt returns on equity—a big driver of valuations. In addition, the legislation has caused in- 9% vestment banks to shy away from risk, inhibiting trading 8% activity and market liquidity. 7% Avenues for relief Moving forward, newly appointed pro-growth, pro- 6% business regulators seem likely to take a lighter touch in interpreting these rules, essentially loosening the 5% 1950 1956 1962 1968 1974 1980 1986 1992 1998 2004 2010 Jun. constraints on banks. Consider the stress test: the law 2017 only mandates that the test takes place annually; it Source: Federal Deposit Insurance Company, as of Jun. 30, 2017. doesn’t spell out the particulars. To date, the stress test 10
U.S. EQUITY SECTOR 2018 OUTLOOK: FINANCIALS are that big banks with more than $50 billion in assets— Author which have seen a disproportionate share of the incre- Christopher Lee l Sector Portfolio Manager mental regulations—could be among the biggest bene- Christopher Lee is a portfolio manager and research analyst for ficiaries, with an estimated 5% to 15% boost in earnings. Fidelity Investments. He currently manages several financials Regional banks, which have tried not to exceed the oner- sector portfolios and subportfolios. Mr. Lee is responsible for covering global investment bank and universal bank stocks ous $50 billion threshold, could become more interested within the financials sector. He joined Fidelity in 2004. in mergers and acquisitions (M&A), and investment banks could benefit from increased trading activity. Within the sector, stocks with valuations that are not factoring in the potential benefits of regulatory relief could provide some of the strongest opportunities for future appreciation. Sector specialist Michael Griffith, CFA, also contributed to this report. The financials industries are subject to extensive government regulation, can be subject to relatively rapid change due to increasingly blurred distinctions between service segments, and can be significantly affected by availability and cost of capital funds, changes in interest rates, the rate of corporate and consumer debt defaults, and price competition. 11
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Health Care Mounting costs have led to consumerism, and favor tech-enabled health care Edward Yoon l Sector Portfolio Manager Looking ahead to 2018 and beyond, the biggest trend and help them navigate a very complex, yet highly person- I’m watching is the emergence of new technologies al area of their lives. being used by health care companies to offer a more Elsewhere, innovative technologies in the form of med- consumer-friendly approach to care. Companies are ical devices are not only bringing down the costs of turning to technology-enabled services to improve health care for businesses and consumers, but also mak- efficiency and to modernize their business models, with ing procedures more reproducible with fewer unwanted a focus on proficient care coordination, overall cost side effects. For example, image-guided assistance and reduction, and improved interoperability—the extent robots are being used for major procedures, in place of to which systems and devices can exchange data, and more-invasive surgeries. Devices that continuously moni- interpret that shared information. tor a diabetic’s blood sugar can cut down on or eliminate The major impetus for this trend is the rising cost of the need for finger pricking, which can help patients health care. Over the past two decades, health insurance EXHIBIT 1: As consumers now bear more of the burden of premiums have risen at a staggering pace. With more health care costs, the sector is in the midst of a transition companies choosing to offer high-deductible health plans, toward becoming more consumer-focused. Cumulative Increase in Insurance Premiums vs. Earnings the burden of paying for health care is increasingly falling on the consumer (Exhibit 1). Patients are being asked to 250% Workers’ Contribution to Family Premiums 221% make more informed decisions about care, and providers Health Insurance Premiums for Family Coverage are faced with a changing system that encourages high- Workers’ Earnings 200% quality clinical outcomes over greater utilization, and Overall Inflation 203% rewards providers for both effectiveness and efficiency. 158% Health care companies are increasingly using tech-enabled 150% services to help meet these new demands. 138% Tech-enabled health care in action 100% 88% I believe we’re in the early stages of health care consumer- 75% 56% ism, but we’re already seeing the adoption of tech-enabled 42% 50% services, providing a host of investment implications. For 20% 42% example, companies are beginning to use mobile apps to 31% 17% help consumers better understand and use their benefits, 0% 1999 2003 2007 2011 2015 interact with care teams, and aggregate their clinical infor- mation. This trend should increase consumers’ health IQs Source: Kaiser/HRET Survey of Employer-Sponsored Health Benefits, 1999–2015, Bureau of Labor Statistics, as of Dec. 31, 2015. 12
U.S. EQUITY SECTOR 2018 OUTLOOK: HEALTH CARE more effectively manage a potentially costly chronic newer services may take time for many consumers, but condition. Telemedicine business models also are on the adoption has already begun. I’ll continue to keep my rise. Patients can engage in clinical interactions by phone, eye on companies that can help consumers make more video chat, or alternative web applications, instead of at informed health care decisions and drive down costs. the doctor’s office. Further, I believe genetics will funda- mentally change our understanding of disease, and con- sumers are just beginning to see the benefits of research in this space, with more to come in the near future. Author Going forward, I expect the way consumers interact with Edward Yoon l Sector Portfolio Manager the health care system will continue to evolve, with the Edward Yoon is a portfolio manager and research analyst for Fidelity Investments. Mr. Yoon is responsible for coverage of demand for tech-enabled services increasing along with health care equipment and supplies stocks, and serves as the the sector’s focus on consumer value. Shifting to these health care sector leader. The health care industries are subject to government regulation and reimbursement rates, as well as government approval of products and services, which could have a significant effect on price and availability, and can be significantly affected by rapid obsolescence and patent expirations. 13
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Industrials Digital transformation of the industrials sector holds long-term promise Tobias Welo l Sector Portfolio Manager Even though artificial intelligence (AI)—the ability of ma- tion processes and make adjustments in real time. The chines to perform tasks with human-like intelligence—is Internet of Things, improved software and algorithms, a product of the information technology sector, many of data analytics, and advanced electronics all have con- the key applications to date are in industrials. Essential- tributed to AI’s usefulness through its ability to perform ly, any process that can be automated can potentially in semi- and unstructured environments, and the “intelli- be improved with AI, and many of the most promising gence” to learn and operate autonomously. Thus, we see applications are found in a variety of manufacturing envi- increasingly widespread use of industrial robots—that ronments. Whether the product is a medical device, a toy, is, physical robots that execute tasks in manufacturing, smart lighting, or aircraft engines, the goal is to produce agriculture, construction, and similar industries with heavy, more and better-quality products at a lower cost, with industrial-scale workloads. Some industries, such as auto shorter downtimes. manufacturing, have used robots for years but have only These benefits can be obtained through the use of scratched the surface of the potential for AI-equipped “smart” equipment that can monitor data about produc- robots (see Exhibit 1). EXHIBIT 1: The use of digital “smart” technologies is becoming more common among several businesses within the industrials sector. The Digital Industrial Internet Transformation Digital Data and Analytics Industrial Internet of Things Software Platforms Layer 4 Enabling Technologies Sensors, Connectivity (Internet, Cellular), Metering, Battery Density, 3D Printers Layer 3 Physical Equipment Smart-Enabled Equipment Examples: Pumps, Valves, Robots, Lighting Fixtures, Jet Engines, Medical Devices Layer 2 Growth Verticals Layer 1 Automation Energy Smart Cities Electric Additive Efficiency Vehicles Manufacturing Key Drivers Increased Productivity Shorter Downtimes Decreased Congestion & Pollution of Change Improved Quality & Reliability Lower Lifecycle Costs Tightening Regulations & Compliance Layer 0 Reduced Labor Costs Predictive Maintenance Mobility & Visualization Source: Fidelity Investments, as of Dec. 1, 2017. 14
U.S. EQUITY SECTOR 2018 OUTLOOK: INDUSTRIALS Similarly, in the water and electrical industries, hard- While the adoption of AI remains in its infancy, areas that ware manufacturers are expanding their offerings of have high and fast return on investments such as light- software-enabled products, as municipalities increasingly ing, robots, and energy efficiency are experiencing rapid look to replace their existing infrastructure with solu- growth and are high-conviction areas for investment tions that leverage sensors and internet communication. today. I think AI represents a potential long-term growth “Smart” networks, data, and analytics could enable towns driver for the sector, where its presence and significance and cities to benefit from greater energy efficiency, re- will widen significantly in the medium term. duced costs, and real-time monitoring. Manufacturers of home and office environmental- Author control equipment are following a similar path. In “smart” Tobias Welo l Sector Portfolio Manager houses, heating and cooling systems will use predictive Tobias Welo is a portfolio manager and research analyst for analytics—the use of new and historical information Fidelity Investments. Mr. Welo, who joined Fidelity in 2005, is to forecast future activity, behavior, and trends—to responsible for managing multiple portfolios focused on the industrials and materials sectors. He also serves as sector leader anticipate what temperature and humidity users prefer in for the industrials and materials sectors. specific circumstances. Industrials industries can be significantly affected by general economic trends, changes in consumer sentiment and spending, commodity prices, legislation, government regulation and spending, import controls, and worldwide competition, and can be subject to liability for environmental damage, depletion of resources, and mandated expenditures for safety and pollution control. 15
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Information Technology 3D-sensing smartphone applications—a potential game-changer Charlie Chai l Sector Portfolio Manager As recently as 12 to 18 months ago, I was fairly negative On the home-improvement front, furniture maker IKEA on investment opportunities tied to the smartphone recently unveiled an app that uses AR to allow users to market because I thought it had become saturated. In scan a room and then place representations of IKEA retrospect, that was mainly because manufacturers had furniture in the resulting 3D image. Eventually, I think seemingly “hit a wall” with respect to new blockbuster 3D sensing could be incorporated into automobiles to features. With the introduction of 3D sensing in Apple’s enable autonomous driving. Even the popular pastime of iPhone X model—which began shipping in the fourth taking “selfies” should get a boost, as smartphones’ 3D quarter of 2017—I believe that has changed. capabilities will automatically correct for the “proximetry The iPhone X is not the first smartphone to incorpo- effect,” the distortion that makes your nose look larger rate 3D sensing, a technology that can scan real-world and your face look squeezed in these photos. objects, such as a person, object or room, and render those 3D images on a screen. However, what makes the iPhone X a game-changer, in my view, is the built-in hard- EXHIBIT 1: Sales revenue from smartphones with 3D sensing is forecast to grow significantly in the coming years. ware and software that supports 3D applications such as Revenue from Smartphones with 3D-Sensing Capability Face ID, Apple’s new facial-recognition technology. For (2016-2021) example, the iPhone X contains Apple’s A11 Bionic chip, $Billion within which is a neural engine capable of processing 600 $20 billion operations per second. This additional technology Base Bull Bear improves the accuracy of Face ID, making it a distinct improvement over Touch ID, the fingerprint-recognition $15 system that Face ID is replacing. Apple is a leader in 3D-sensing technology for now. How- ever, I expect other companies to catch up in the next $10 several years. More interesting, in my opinion, is what this 3D-sensing technology does and the opportunity that it presents. 3D applications have already surfaced $5 on the gaming front, and I expect these to multiply as the technology advances. One example is the Nintendo/ Niantic smartphone game Pokemon Go, which employs $0 AR (augmented reality), the ability to incorporate graph- 2016 2017E 2018E 2019E 2020E 2021E ics into real-world images. E: estimated revenue. Source: Bernstein, as of Nov. 1, 2017. 16
U.S. EQUITY SECTOR 2018 OUTLOOK: INFORMATION TECHNOLOGY I see Apple as a driver of innovation, but I believe invest- Author ments in certain component manufacturers may offer Charlie Chai, CFA l Sector Portfolio Manager compelling growth opportunities going forward. These Charlie Chai is a sector portfolio manager for Fidelity Invest- are the companies that make the camera lenses, sensors, ments. Mr. Chai, a CFA charterholder, joined Fidelity in 1997 speakers, illuminators, microphones and other prod- as an equity research analyst, and he has managed multiple technology-related sector and industry portfolios since 2003. ucts required for smartphone operation, and the use of features such as 3D sensing. I believe the best-positioned component makers represent attractive investment opportunities in the coming year, regardless of which company ultimately wins the smartphone race. The technology industries can be significantly affected by obsolescence of existing technology, short product cycles, falling prices and profits, competition from new market entrants, and general economic condition. 17
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Materials Agricultural stocks appear ripe for picking Rick Malnight l Sector Portfolio Manager Although the agricultural markets have been in bear With that said, long-term demand for various kinds of territory for several years and the prices of corn, wheat, protein is in a projected uptrend (see Exhibit 1), while and soybeans all stand near multiyear lows, the risk/re- the supply of arable land continues to fall (see Exhibit 2). ward outlook for a number of agricultural-related stocks This long-term agricultural supply-demand profile bodes appears quite positive. well for crop prices, and potentially for the profitability In recent years, favorable weather conditions have kept and stock prices of certain companies. Further, although crop yields and inventories high, putting pressure on weather has been cooperative for farmers lately, all it commodity prices. In addition, advancements in seed takes is one disruptive weather event in one major grow- technology from companies such as Monsanto and Dow- ing region to make a significant dent in that year’s yields DuPont have led to a roughly 1% annual improvement and send crop prices soaring. Due to the unpredictability in crop yields.1 Lower crop prices, in turn, have kept a lid of weather conditions and the fact that these markets can on the prices of seeds, crop-protection chemicals, and turn very quickly, there’s often little time to build a posi- fertilizers, with corresponding weakness in the stock pric- tion if an investor waits until conditions are favorable. es of the companies making these items. Sentiment on Another long-term positive factor, in my view, is that ma- the group has been negative for quite a while, and most jor industry players appear to be bullish. This is evident in stock valuation measures we follow are near the lower the number of large mergers and acquisitions that end of their long-term ranges. EXHIBIT 1: Demand for protein-based food has been EXHIBIT 2: The world’s supply of land that could be used for increasing around the world and is expected to increase farming has been declining over time. going forward. Farmland Supply: Arable Land Around the World Protein Intake Per Capita in Developed and Developing 1.20 Countries (2002-2026) Africa Asia North America World 90 Cereals Meat Dairy Fish Other 1.00 80 70 0.80 60 50 0.60 40 30 0.40 20 0.20 10 0 0.00 2002-04 2012-14 2026E 2002-04 2012-14 2026E 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2014 *Developing Countries Developed Countries E: estimated consumption. *Represents developing countries excluding least World Bank, as of Dec. 31, 2014. developed countries as defined by OECD. The category “other” includes sugar, vegetable oil, eggs, roots, and tubers. Sugar and vegetable oil represent negligible shares of total protein consumption. Vegetables, fruits, pulses, and other food items are not included in this figure. Source: Organization for Economic Co-operation and Development (OECD), Dec. 31, 2015. 18
U.S. EQUITY SECTOR 2018 OUTLOOK: MATERIALS have occurred lately. In the seed and crop-protection firms have spent $91 billion over the past decade pur- chemicals categories, we’ve seen a merger between chasing nearly 300 foreign companies involved in agricul- Dow Chemical and DuPont—which closed at the end of ture, chemicals, and food, according to deal-tracking firm August—as well as the announced acquisition of Monsan- Dealogic. The acquisitions are part of the nation’s plan to to by Germany-based Bayer that is expected to close in improve its ability to feed its population of nearly early 2018. Elsewhere, Potash Corporation of Saskatch- 1.4 billion.2 ewan is planning to join with Agrium, combining two Given these developments, I remain optimistic that the in- Canada-based makers of fertilizer. This deal is expected vestment prospects for higher-quality agricultural-related to close in the next few months. stocks over the next several years are quite compelling. China has also been an active buyer of ag-related compa- nies. Over the summer, state-owned ChemChina finalized Author its purchase of Syngenta, a Swiss maker of pesticides and Rick Malnight l Sector Portfolio Manager seeds. The $44 billion deal was China’s biggest foreign Rick Malnight is a portfolio manager and research analyst for takeover of all time. Around the same time, Dow Chem- Fidelity Investments. Mr. Malnight, who joined Fidelity in 2007, ical announced that an agriculture fund backed by the is responsible for managing multiple portfolios focused on the Chinese government would pay $1.1 billion for its Bra- materials sectors. zilian corn seed and research business. Overall, Chinese Endnotes 1 Fidelity Investments, as of Dec. 1, 2017. 2 http://money.cnn.com/2017/07/13/news/china-food-seeds-agriculture/index.html Materials industries can be significantly affected by the level and volatility of commodity prices, the exchange value of the dollar, import controls, worldwide competition, liability for environmental damage, depletion of resources, and mandated expenditures for safety and pollution control. 19
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Real Estate Undervalued retail REITs that are expected to survive the competitive threat posed by online retailers look attractive Steven Buller l Sector Portfolio Manager Samuel Wald l Sector Portfolio Manager It’s no secret that the growth of online retailing during centers have increasingly been prioritizing experiences the past decade has captured market share from and over buying “things.” This includes securing leases with shifted retail spending patterns among American con- experience-based tenants such as restaurants, movie sumers. This trend has not only put pressure on sales theaters and other entertainment venues that are far less and profits for some retailers, but dampened sentiment vulnerable to online sales competition. and performance for retail real estate investment trusts Certain REITs are also able to benefit from another trend (REITs)—the publicly traded entities that own retail shop- in the marketplace—predominantly online business- ping malls and strip mall centers. es (such as Amazon.com, Warby Parker and Bonobos, However, we believe certain retail REITs have advantages among others) that have started opening physical stores that will allow them to remain viable and grow amid this to showcase their products and provide hands-on expe- increasingly competitive environment, even as the market riences for customers. It’s another way in which certain recently has been uniformly punishing the stocks of all retail REITs are adapting to the changing landscape. but a handful of them. EXHIBIT 1: U.S. year-over-year sales growth among retail In particular, we have been focusing on retail REITs stores has remained positive since the last economic reces- with property ownership in prime locations—those sion in 2009. U.S. Brick & Mortar Store Retail Sales Growth (2003-2016) near dense and affluent populations. In these locations, in-store shopping traffic and sales growth generally has % year-over-year sales growth been growing steadily in recent years. Over the long- 8.0% term, we believe REITs that have been focused on main- 6.0% taining and enhancing their real estate portfolios in these 4.0% types of premier locations represent attractive long-term investments. At the same time, we have been avoiding 2.0% REITs with properties concentrated in less-populous, 0.0% less-affluent locations, as these strike us as especially -2.0% vulnerable to weak productivity and store closings. -4.0% Our view is that brick-and-mortar retail real estate is not going away. Sales growth among brick-and-mortar retail -6.0% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 stores has been positive every year since 2009, and was up 2.0% year-over-year in 2016 (see Exhibit 1). Retail real Data excludes auto and gasoline retail store sales. Source: U.S. Census estate has been changing to reflect new shopping and Bureau, as of Dec. 31, 2016. entertainment trends. Successful malls and shopping 20
U.S. EQUITY SECTOR 2018 OUTLOOK: REAL ESTATE Meanwhile, we believe the weakened sentiment for retail of tenants; and that are trading at undeservedly cheap REITs in general has been overly punitive for many of the valuations due to investors’ skepticism about the future of better-positioned companies. Depressed valuations for brick-and-mortar retail. certain retail REIT stocks provide attractive opportunities Authors going into 2018, as we look to distinguish between the Steven Buller l Sector Portfolio Manager potential “winners” and “losers” in the marketplace. Steven Buller is a portfolio manager at Fidelity Investments. He While our portfolios have generally been underweighted currently manages several portfolios that invest in REITs and in retail REITs relative to their respective benchmarks, we other real estate securities, for both U.S. and foreign investors. have been prioritizing those we believe are positioned Samuel Wald l Sector Portfolio Manager well to address the competitive threat of e-commerce. Samuel Wald is a portfolio manager at Fidelity Investments. He Our focus: retail REITs that own the highest-quality, currently manages several portfolios and subportfolios that best-located properties; that are attracting the right mix invest in REITs and other real estate securities. Andrew Rubin, an institutional portfolio manager who is a member of the REIT equity and high income real estate debt teams, also contributed to this article. A REIT issues securities that trade like stock on the major exchanges, and invests in real estate directly, either through properties or mortgages. A REIT is required to invest at least 75% of total assets in real estate and distribute 90% of its taxable income to investors. Stock markets are volatile and can fluctuate significantly in response to company, industry, political, regulatory, market, or economic developments. Investing in stock involves risks, including the loss of principal. Illiquidity is an inherent risk associated with investing in real estate and REITs. There is no guarantee the issuer of a REIT will maintain the secondary market for its shares, and redemptions may be at a price which is more or less than the original price paid. Changes in real estate values or economic downturns can have a significant negative effect on issuers in the real estate industry. Because of its narrow focus, sector investing tends to be more volatile than investments that diversify across many sectors and companies. Sector investing is also subject to the additional risks associated with its particular industry. 21
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Telecommunication Services Cable companies stand to benefit from broadband growth Matthew Drukker l Sector Portfolio Manager Tremendous growth in broadband consumption continues demanding higher speeds. In most markets, cable compa- unabated and remains a key trend for the telecommu- nies are advertising the fastest internet speeds, and many nication services sector. Globally, mobile-data traffic is households are switching to cable or are willing to pay for a growing by more than 50% per year and wireline traffic higher-speed tier. Collectively, cable is capturing the entire is increasing by about 20%. The biggest driver of this 1 broadband subscriber share (Exhibit 1). But despite having increase has been internet video, which is becoming main- a superior product and a market that is increasingly coming stream. Telecom giant Verizon Wireless recently shared to them, cable companies have less than 50% penetration that its network carries as much traffic in one hour as it did of serviceable customers. As such, cable companies have a in an entire week just 10 years ago—close to a 170-fold in- runway to win share and maintain pricing power, in offering crease. But while usage continues to skyrocket, companies high-speed internet service to sustainably grow revenue are still trying to figure out how to profit from this trend. and free cash flow, especially since the barriers to entry are I estimate video to account for about two-thirds of the high and competition is weak. traffic on wireline networks, including cable, while less Beyond market-share gains in broadband, cable companies than half of traffic is coming through on wireless networks. EXHIBIT 1: Cable companies have been capturing all new Overall, as demand for broadband and higher-speed broadband subscriptions. internet access rises, active investors have an opportunity Share of Households Adding Broadband to identify companies that can monetize this trend. As 140% such, I am looking for ways to capitalize on increased Cable % of Net Adds 120% adoption of broadband services and the proliferation of Telco % of Net Adds mobile data globally, which includes considering not only 100% stocks that are within the telecommunication services 80% sectors, but also those related to the telecom industry. 60% Cable companies represent one of the communications 40% services segments that are benefiting from the uptick in broadband usage and growth. Certain cable companies 20% have produced better growth simply due to their limited 0% number of competitors and their ability to differentiate -20% themselves. In most markets, there are just two -40% competitors, which enables these companies to segment 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 customers into different pricing tiers based on service level, and gives them the opportunity to capture market share. Telco: telecommunication services. Data represents a basket of cable and As customers spend more time on the internet, they are telco companies. Source: company reports, as of Dec. 31, 2016. 22
U.S. EQUITY SECTOR 2018 OUTLOOK: TELECOMMUNICATION SERVICES may also have a better chance of capitalizing on growth ate themselves and maintain flexibility in pricing, and the in online video consumption with usage-based pricing. If opportunity to harness long-term revenue growth and done properly, usage-based pricing could more than offset increase free cash flow, both drivers of valuation growth. headwinds from paid-TV cord-cutting—the consumer trend toward opting out of more expensive cable plans in favor of streaming services such as Netflix, Amazon Prime, and Hulu. Online streaming services require high-speed internet, and Author cable faces little competition in this area. As more viewing Matthew Drukker l Sector Portfolio Manager migrates online, on-demand cable offerings could be- Matthew Drukker is a portfolio manager and research analyst for Fidelity Investments. Mr. Drukker joined Fidelity in 2008 and is come the default aggregators of video content. This edge responsible for managing multiple sector and industry portfolios could offer cable companies yet another way to differenti- related to telecommunications and multimedia. Endnotes 1 Source: Cisco, VNI Forecast Highlights Tool, as of Dec. 31, 2016. The telecommunication services industries are subject to government regulation of rates of return and services that may be offered, and can be significantly affected by intense competition. 23
LEADERSHIP SERIES U.S. EQUITY SECTOR 2018 OUTLOOK Utilities Higher power prices are supportive of better-than-expected earnings and cash flow for power companies Douglas Simmons l Sector Portfolio Manager For much of the past decade, U.S. power supply increas- Nowhere is this trend more apparent than in Texas, one ingly exceeded demand, putting downward pressure on of the two major power pools in the U.S., where the Elec- power prices across the country and threatening the eco- tric Reliability Council of Texas (ERCOT) manages the flow nomic viability of power plants in deregulated markets. of electric power to 24 million customers, representing Beginning in 2018 and projecting beyond, the power 90% of the state’s electric load. Texas is one of the few industry’s supply-and-demand profile is likely to change, power markets with substantial power-demand growth, especially in places such as Texas—driving better pricing due to above-average economic and industrial growth, power as old power plants retire and demand continues driven mainly from energy and chemical companies to grow. This dynamic should generally lead to improved with operations along the Gulf of Mexico. At the same earnings and better-than-expected cash flow for surviv- time, due to the economic pressures from the resulting ing power generation companies. power oversupply, new combined-cycle gas turbine During the past decade, reserve margins—the (CCGT) plants—which use a gas and steam turbine— additional power capacity available to meet demand EXHIBIT 1: As power capacity declines in Texas, the gap during high-demand periods—were amply supplied. between peak load and capacity is expected to close, which Peak power load, the amount of electricity required to should support increased power prices. Peak Power Load vs. Power Capacity in Texas prevent a wide-scale power outage, generally exceed- (2014–forecasted 2021) ed the standard 15% rate. While some coal-powered 90,000 plants were closed due to stricter federal environmental Peak Load Capacity 80,000 standards aimed at reducing air pollutants, new gas- 70,000 fired power plants and an increase in renewable energy sources (e.g., wind power production) largely offset the 60,000 reduction in coal-fired power capacity. As a result, the 50,000 U.S. power market remained well oversupplied, and 40,000 power prices fell into a multiyear decline from 2008 until 30,000 hitting bottom in 2016. 20,000 More recently, there have been signs that supply-and-de- 10,000 mand conditions within the U.S. power markets have begun to shift. Lower power prices have driven down the 2014 2015 2016 2017 2018E 2019E 2020E 2021E profit margins for coal and nuclear plants to the point E: estimate. Peak Power Load: a metric for demand; the amount of electricity where more plants have closed, some new power plants required to prevent a wide-scale power outage. Power Capacity: amount of electricity available to meet demand. Source: Report on the Capacity, have struggled economically, and the planned produc- Demand and Reserves (CDR) in the ERCOT Region (2017-2026), as of Dec. 15, 2016, ERCOT.com. tion of other new gas-fired plants has come to a halt. 24
U.S. EQUITY SECTOR 2018 OUTLOOK: UTILITIES have been put on hold, and coal- and gas-fired plants are expect other markets will quickly follow, benefiting those being retired.* surviving power generation companies that exhibit solid In sum, these plant closings are accelerating supply business fundamentals. rationalization in Texas, solidifying our conviction that not only will power supply and demand tighten in 2018 Author and beyond, but this contraction will occur more quickly Douglas Simmons l Sector Portfolio Manager than the market is anticipating (see Exhibit 1). Further, if Douglas Simmons is a portfolio manager for Fidelity Invest- there is severe weather in the summer, combined with ments. Mr. Simmons currently manages several utilities sector portfolios and subportfolios, and serves as co-manager of outages—such as extended heat waves that stress older diversified equity portfolios. Mr. Simmons joined Fidelity in plants—that gap could tighten even faster. As Texas 2003, covering the environmental sector, as well as electric and regains a more balanced supply-and-demand ratio, we gas utilities. The utilities industries can be significantly affected by government regulation, financing difficulties, supply and demand for services or fuel, and natural resource conservation. * For example, in a surprising move in mid-October, Texas-based Vistra Energy, the state’s largest provider of electricity and natural gas, announced the retirement of two coal-fired plants, taking 2,300 mega-watts (MW) of coal capacity off-line, citing a lack of economic viability for these plants. This announcement came just one week after the company stated it was closing its three-unit 1,800-MW coal plant. In Texas’s market of 81,000MW in supply, these decisions resulted in 5% of the state’s power supply being removed in just two weeks. Vistra also has plans to close additional plants by 2020, due to marginal economics, inefficiency and/or high pollution levels—all helping to narrow the power supply and demand gap and bolster the company’s bottom line. 25
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