UK Economic Outlook March 2015 - The impact of lower oil prices on the UK economy

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UK Economic Outlook March 2015 - The impact of lower oil prices on the UK economy
March 2015

UK Economic
Outlook
The impact of lower oil prices on the UK economy
New job creation in the UK: which regions will
benefit most from the digital revolution?

                                                   www.pwc.co.uk/economics
UK Economic Outlook March 2015 - The impact of lower oil prices on the UK economy
Contents
          Highlights and key messages                                              3
    1. Summary                                                                     4
    2. UK economic prospects                                                       7
    •     2.1 Recent developments and the present situation                        8
    •     2.2 Economic growth prospects: national, sectoral and regional          12
    •     2.3 Outlook for inflation and real earnings growth                      14
    •     2.4 Monetary and fiscal policy options                                  16
    •     2.5 Summary and conclusions                                             16
    3. The impact of lower oil prices on the UK economy                           17
    •     3.1 Trends in oil prices and the UK’s position                          18
    •     3.2 Modelling the impact of oil price shocks on the UK economy          19
    •     3.3 Results from our analysis                                           20
    •     3.4 Summary and conclusions                                             29
    •     Technical Appendix – Modelling oil price changes                       30
    4. New job creation in the UK: which regions will benefit most from           31
       the digital revolution?
    •     4.1 Introduction                                                        31
    •     4.2 New job creation in the UK economy                                  33
    •     4.3 Evidence of regional convergence, 2004-2014                         35
    •     4.4 Projected employment growth across UK regions, 2014-2024            36
    •     4.5 Fostering new job creation: Implications for policy                 37
    •     4.6 Summary and conclusions                                             38
    •     Technical Appendices  – Data and Methodology and Regression Analysis   39
    Appendices                                                                    41
          A  Outlook for the global economy
          B  UK economic trends: 1979 – 2014
    Contacts and services                                                         43

2       UK Economic Outlook March 2015
Highlights and key messages
for business and public policy
• The UK economy has been
                                             Key projections
  recovering at a relatively strong rate
  since early 2013, although there                                                   2015                          2016
  were signs of a slight slowdown in         Real GDP growth                         2.5%                          2.3%
  growth in late 2014 due to problems
  in the Eurozone and other                  Inflation (CPI)                         0.3%                          1.8%
  geopolitical uncertainties.
                                             Source: PwC main scenario projections
• In our main scenario we expect GDP
  growth to average around 2.5% in           Low inflation in the short term may            • We think greater regional balance
  2015, supported by recent oil price        not prevent interest rate rises from             would be good for the long-term
  falls, before easing slightly to           late 2015                                        future of the UK economy, but this
  around 2.3% in 2016.                                                                        should not be at the expense of
                                             • Consumer price inflation is likely to
• We judge that risks to UK growth                                                            weakening the London economy.
                                               be close to zero on average in 2015
  are weighted somewhat to the                                                                London needs increased investment
                                               due to lower global energy and food
  downside in the short term due to                                                           in affordable housing and transport
                                               prices, but could return to target by
  international risks, but there are                                                          infrastructure to support potential
                                               the end of 2016.
  also upside possibilities in the                                                            continued strong jobs growth over
  medium term if the global economic         • We expect the MPC to keep interest             the next decade.
  environment improves.                        rates on hold in the short term,
                                                                                            • There should also be an emphasis on
                                               but then to increase them gradually
• We expect the services sector to                                                            building up successful manufacturing
                                               from late 2015 or early 2016
  remain the main engine of UK growth                                                         and service sector clusters outside
                                               onwards, returning to around
  for both output and employment.                                                             London and the South East, which
                                               3.5-4% by 2020. Businesses and
  Manufacturing and construction                                                              requires long-term investment in
                                               households should start to prepare
  growth have slowed recently, but                                                            transport infrastructure, skills and
                                               for this upward trend now.
  should remain positive contributors                                                         knowledge hubs linked to top regional
  to overall UK growth in 2015-16.           London continues to lead the recovery,           universities.
                                             but growth has diffused to other regions
Lower oil prices are positive for the UK
economy                                      • London and the South East are
                                               continuing to lead the recovery,
• The sharp fall in oil prices since           as has been the pattern for many
  mid-2014 should boost most sectors           years, but other UK regions should
  of the economy except for those              also register positive real growth
  directly involved in oil and gas             of around 1.7-2.5% in 2015.
  production.
                                             • Detailed analysis in this report
• In our central scenario, where oil           shows that London has been a key
  prices rise gradually to around              source of new job creation associated
  $73 per barrel in 2020, total UK             with the digital revolution of the past
  employment could be around 37,000            25 years. But the benefits of this have
  higher in 2020 than in a baseline            started to diffuse to other regions
  scenario where oil prices remained           over the past ten years and we
  at their mid-2014 levels of around           expect this to continue.
  $108 per barrel through to 2020.
• Lower oil prices should also benefit
  consumers significantly in the short
  term, as well as boosting
  government revenues and
  narrowing the trade deficit slightly.

                                                                                               UK Economic Outlook March 2015    3
1 – Summary

Recent developments                            The rate of consumer price inflation                             downside risks relating to trends in
                                               (CPI) has fallen sharply over the past                           the Eurozone and emerging markets
The UK economy grew by 2.6% in 2014
                                               year to record lows as import price                              (including Ukraine and the Middle East),
as a whole, which was the fastest rate
                                               inflation has dropped due to global                              and these have increased since mid-2014.
seen since 2007 and the strongest              energy and food price declines.                                  But there are also upside possibilities if
growth rate in the G7.                                                                                          these problems can be avoided and a
                                               Future prospects                                                 virtuous circle of rising confidence and
However, UK quarter-on-quarter GDP                                                                              spending can be established as in past
growth slowed somewhat to 0.5% in the          As shown in Table 1.1, our main scenario
                                               is for UK GDP growth to average around                           economic recoveries.
fourth quarter of 2014, which appears to
reflect the drag from sluggish growth in       2.5% in 2015 and around 2.3% in 2016.
                                               This is similar to the latest consensus                          Inflation will remain very low this year,
the Eurozone as well as wider global                                                                            but could rebound to close to target in
geopolitical risks related to the situation    and OBR forecasts.
                                                                                                                2016 if past falls in global energy and
in Russia/Ukraine and the Middle East                                                                           food prices do not continue. There could
                                               Consumer spending growth is projected to
in particular. But lower global oil prices                                                                      be upside risks to this inflation outlook
                                               be broadly similar to GDP growth, with a
have been a positive factor from the                                                                            in the longer term if domestic wages
                                               boost from lower oil prices this year but
perspective of UK consumers.                                                                                    start to recover without a corresponding
                                               some moderation in growth in 2016.
                                                                                                                rise in productivity.
UK growth has been driven primarily by
                                               We expect continued investment growth
services over the past five years, but                                                                          We do not expect any immediate rise in
                                               in 2015, but at a slower rate than in 2014
manufacturing and construction have also                                                                        official UK interest rates, but a gradual
                                               as business confidence could be affected
been on an upward trend since early 2013                                                                        upward trend seems likely to begin in
                                               by increased international risks and
despite some slowdown in late 2014.                                                                             late 2015 or early 2016. In the long term,
                                               possibly also temporary uncertainty
                                               around the general election outcome.                             however, we would still expect official
The slowdown in the Eurozone has been                                                                           rates to return very gradually to a more
partly offset by stronger growth in the                                                                         normal level of around 3.5-4% by 2020.
                                               Net exports have been erratic, but we
US since the second quarter of 2014,
                                               do not expect them to make a significant
but more generally international risks                                                                          Higher interest rates will help savers
                                               positive contribution to growth in 2015
have increased over the past nine              and 2016 given ongoing problems in the                           and reduce pension fund deficits, but
months. As such, UK growth remains             Eurozone in particular. UK growth will                           borrowers (including businesses and
heavily dependent on domestic demand.          therefore remain heavily dependent on                            the government) might gain from
                                               domestic demand.                                                 locking in funding now for long term
UK employment has continued to rise                                                                             investments such as infrastructure and
strongly, which has supported consumer         As always there are many uncertainties                           housing. Households need to bear in
spending growth despite relatively             surrounding our growth projections, as                           mind likely future interest rate rises in
subdued rates of average real earnings         illustrated by the alternative scenarios in                      any decisions on mortgages or other
growth until recent months. Rising             Figure 1.1. There are still considerable                         longer term loans.
house prices have also supported
consumer confidence and spending,
but have moderated since mid-2014.             Table 1.1 – Summary of UK economic growth prospects

                                               Indicator                              OBR forecasts                Independent                  PwC Main
Business investment had been showing           (% change on                           (December 2014)              forecasts                    scenario
signs of a stronger recovery in recent         previous year)                                                      (February 2015)              (March 2015)
years, though this fell back somewhat in
                                                                                      2015          2016           2015          2016           2015          2016
late 2014 according to the latest
preliminary official estimates. Public         GDP                                    2.4           2.2            2.6           2.3            2.5           2.3
spending cuts have slowed down over the        Consumer spending                      2.8           2.2            2.9           2.4            2.6           2.3
past year, but will remain a drag on
growth for many years to come and could        Source: Office for Budget Responsibility (December 2014), HM Treasury survey of independent forecasts (average values in
accelerate again after the general election.   February 2015 survey) and latest PwC main scenario.

4    UK Economic Outlook March 2015
Impact of lower oil prices                      In contrast, the impacts are much smaller                                       Real household incomes also rise due to
                                                where the fall in the oil price is wholly                                       lower oil prices, which increases consumer
on the UK economy
                                                or partially temporary: in these scenarios                                      spending. As a result of growing economic
As discussed in detail in Section 3 of this     the average impact on the level of GDP                                          activity, we project that government tax
report, we think that the fall in the oil       is 0.2-0.5%, with employment effects                                            revenues should also rise as the tax take
price since mid-2014 should have a              in 2020 of around 3,000 to 37,000                                               from corporate and personal income taxes
significant positive impact on the UK           depending on how far and fast oil prices                                        increases by more than the loss of North
by increasing overall economic activity         rebound. The central case (Scenario 2)                                          Sea oil and gas revenues.
as the cost of production decreases for         where output is 0.5% higher and
businesses, especially for those that are       employment in 2020 around 37,000                                                In summary, lower oil prices should
heavily dependent on oil inputs.                higher would be most consistent with                                            be positive for most sectors of the UK
                                                 our main scenario for the UK economy,                                          economy, households and the government.
Although the oil and gas extraction             but the other scenarios shown in Table                                          But the scale of these benefits remains
sector is negatively affected by the            1.2 are also quite plausible outcomes.                                          highly uncertain depending on how oil
reduction in the oil price, sectors such                                                                                        prices evolve from here.
agriculture, air transport, coke and
refined petroleum manufacturing, and
oil-intensive manufacturing sectors will        Figure 1.1: Alternative UK GDP growth scenarios
benefit as the price of a key input falls.
                                                                           6
                                                                                                                                                                Projections
Our modelling implies that water                                           4
                                              % change on a year earlier

transport and other services sectors                                       2
will enjoy a smaller positive impact.
However, oil-intensive sectors are likely                                  0
to benefit from the reallocation of                                        -2
capital and resources at the expense
                                                                           -4
of less oil-intensive sectors.
                                                                           -6
Future oil price trends remain highly
                                                                           -8
uncertain, so we have looked at three                                           2007     2008     2009    2010        2011        2012         2013   2014   2015      2016
alternative scenarios. In a case where                                           Q1       Q1       Q1      Q1          Q1          Q1           Q1     Q1     Q1        Q1
the reduction in the oil price is                                                 Main scenario    Renewed slowdown          Strong recovery
persistent, the size of the UK economy          Source: ONS, PwC scenarios
increases by around 1% on average
relative to the baseline between 2015
and 2020. Employment also increases
                                                Table 1.2: Increase in total UK employment relative to baseline: 2016 and 2020
by around 90,000 by 2020 in this case
(Scenario 1 in Table 1.2).                      Oil price scenarios ($ per barrel)                                                2016                       2020

                                                Scenario 1 (settling at $50)                                                    121,000                      91,000

                                                Scenario 2 (rising to $73 by 2020)                                               53,000                      37,000

                                                Scenario 3 (rising back to $108 by 2020)                                         11,000                      3,000

                                                Source: PwC analysis (the effects shown are relative to employment levels in a baseline case where oil prices remained at their
                                                mid-2014 level of around $108 per barrel through to 2020).

                                                                                                                                     UK Economic Outlook March 2015               5
Which UK regions will                                                                      London has been the greatest motor for                                            Projecting patterns in regional
                                                                                             the creation of new types of jobs,                                                employment growth over the next
  benefit most from digital
                                                                                             outperforming the rest of the UK economy:                                         decade, we find that total employment
  job creation?                                                                              for example, new types of jobs in Central                                         in Central London could grow by around
  The digital revolution has both created                                                    London increased from 8.6% to 9.8% of                                             25% between 2014 and 2024, but this
  and displaced many types of jobs since                                                     total employment between 2004 and 2014.                                           would be down from around 35% total
  1990. In a special article in Section 4                                                                                                                                      employment growth over the past ten
  of this report by Dr Carl Benedikt Frey                                                    But we also find some evidence of regional                                        years (see Figure 1.2).
  of Oxford University and John                                                              convergence over the past decade. While
  Hawksworth of PwC, we focus on the                                                         London continues to lead in terms of the                                          By contrast, employment growth rates
  new types of jobs created since 1990                                                       proportion of workers in new types of jobs,                                       over the next decade in regions like West
  and assess how this has affected total                                                     regions like Yorkshire, Tyne & Wear, Wales                                        Yorkshire, Greater Manchester, the West
  national and regional employment in                                                        and Northern Ireland with low initial                                             Midlands, Scotland and the rest of the
  the UK since 2004. We highlight the key                                                    employment shares in new types                                                    South East are projected to see some
  role of London as an incubator for the                                                     of jobs in 2004 experienced higher growth                                         acceleration in job creation relative to
  digital revolution, but also find some                                                     rates of these new job types on average                                           the past decade as the digital revolution
  signs of catch up in other regions such as                                                 between 2004 and 2014.                                                            continues to diffuse.
  the North, Wales and Northern Ireland.
                                                                                             Our findings suggest that new types of                                            Future UK and London governments
  We examined new job titles that                                                            jobs created since 1990 (linked mainly                                            need to make sure that the city’s growth
  emerged only after 1990 and found that                                                     but not only to the digital revolution)                                           potential is not constrained by the
  5.5% of the UK workforce had shifted                                                       initially appeared in areas like London                                           supply of housing and transport
  into these new types of jobs by 2004.                                                      where entrepreneurs, innovative firms                                             infrastructure. But it also needs to
  But by 2014 this proportion had risen                                                      and skilled workers were concentrated                                             support the diffusion of digital job
  only slightly further to around 6%.                                                        and then gradually diffused to other                                              creation to other UK regions by boosting
  Eight of the ten occupational categories                                                   regions. These other regions will                                                 transport links outside London,
  where these new job titles arose were                                                      continue to catch up unless London’s                                              supporting leading regional universities,
  related to computers, so this can largely                                                  pace of new job creation is higher than                                           and building skills, which we find to be a
  be linked to the digital revolution.                                                       the rate of regional diffusion.                                                   key driver of economic success for cities.

  Figure 1.2: Projected total employment growth in UK regions, 2014-2024, as compared to the past decade

                        40
                        35
                        30
Employment Growth (%)

                        25
                        20
                        15
                        10
                        5
                        0
                        -5
                             Central      Inner      Rest of    Outer    East      West      South    Rest of  Greater     South      Rest of Tyne & Wear Rest       Strathclyde     East     Wales      West      Northern Merseyside Rest of   Rest of
                             London      London South East     London   Anglia   Yorkshire   West    Scotland Manchester Yorkshire     West               of North                 Midlands            Midlands     Ireland            Northern  Yorks &
                                       (not central)                                                                                 Midlands              West                                       Metropolitan                      region Humberside

                               2004-2014                2014-2024
  Source: ONS Labour Force Survey; calculations by Carl Frey

  6                     UK Economic Outlook March 2015
2 – UK Economic prospects

Key points                                     Figure 2.1: GDP and key components of domestic demand
• The UK economy expanded by 2.6%                                    110
  in 2014, its strongest growth rate                                                                                                                          Government
                                                                     105                                                                                      GDP
  since 2007. However, there was some                                                                                                                         Households
  loss of momentum in the final                                      100                                                                                      Investment
                                             Index (Q1 2007 = 100)
  quarter of the year.                                                95
                                                                      90
• In our main scenario, we expect the
                                                                      85
  UK economy to grow by around 2.5%
                                                                      80
  this year, moderating slightly to
  around 2.3% in 2016.                                                75
                                                                      70
• The services sector remains the                                          2007      2008        2009        2010         2011           2012   2013   2014
                                                                            Q1        Q1          Q1          Q1           Q1             Q1     Q1     Q1
  primary driver of UK growth as output
                                                                            General government consumption          Household spending
  in manufacturing and construction are                                     GDP                                     Fixed investment
  still well below their pre-crisis level      Source: ONS
  and lost some momentum in the
  second half of 2014. However, we
  expect all major sectors to show
  reasonable growth in 2015-16.                • Public borrowing now looks likely to
                                                 come in at around £90 billion this
• London and the South East are                  fiscal year, close to OBR projections.
  expected to maintain their positions           We expect a broadly neutral Budget
  as the two fastest growing regions in          on 18th March, with any ‘giveaways’
  the UK this year, but other regions            largely matched by ‘takeaways’.
  should also see positive growth.
                                               Introduction
• The UK recovery is still exposed to
  downside risks emanating from the            In this section of the report we describe
  Eurozone and an escalation of                recent developments in the UK economy
  geopolitical unrest in Russia/Ukraine        and review future prospects. The
  and/or the Middle East.  However,            discussion covers:
  there are also upside possibilities from
  a larger than expected boost to              2.1 Recent developments and the
  household spending from lower oil                present situation
  prices, faster falls in the unemployment
  rate and stronger real wage growth.          2.2 Economic growth prospects:
                                                   national, sectoral and regional
• The falling oil price has pushed
  inflation close to zero recently, but it     2.3 Outlook for inflation and real
  is likely to rebound to close to target          earnings growth
  by late 2016.  The potential medium-
  term upward pressures on inflation           2.4 Monetary and fiscal policy options
  that could emerge as the recovery
  continues may lead to a gradual              2.5 Summary and conclusions
  increase in the official interest rate
  from late 2015 onwards, although
  the timing of the first UK rate rise
  remains highly uncertain.

                                                                                                                                  UK Economic Outlook March 2015      7
2.1 – Recent developments                       Figure 2.2: Sectoral output and GDP trends
and the present situation                                             110                                                                                      Services

UK GDP growth of 2.6% in 2014 was the                                 105                                                                                      GDP
fastest since 2007 and the strongest in
                                                                      100
the G7. But the pace of quarter-on-quarter
                                              Index (Q1 2007 = 100)

growth eased to 0.5% in the final quarter                              95                                                                                      Manufacturing
                                                                                                                                                               Construction
of 2014, reflecting slower growth in the                               90
Eurozone and other geopolitical                                        85
uncertainties.                                                         80
                                                                       75
As shown in Figure 2.1, the level of GDP
has been on an upward trajectory for the                               70
                                                                            2007       2008      2009         2010   2011     2012      2013       2014
last few years, largely tracking consumer                                    Q1         Q1        Q1           Q1     Q1       Q1        Q1         Q1
spending growth.  Although still around                                      Services         Manufacturing
4% below its pre-crisis peak, fixed                                          Construction     GDP
investment has also picked up strongly          Source: ONS
in recent years according to the latest
official estimates (though investment
dipped again in Q4 2014 relative to the         7.3% in 2014. Despite the disappointing                                 the past year.  There was a sharp fall in
previous quarter). Government spending          fourth quarter data,                                                    the pace of growth in the manufacturing
held up better in the recession, but has        the January construction PMI of 59.1                                    sector in mid-2014, due in part to
grown more slowly recently as the               indicates that growth momentum may                                      weakness in demand from the Eurozone.
Treasury has sought to bring the budget         have returned in early 2015, although                                   The manufacturing PMI has been more
deficit down.                                   this is still lower than the average of                                 stable in recent months, and remained in
                                                61.8 seen in 2014 as a whole.                                           positive territory at around 54 in February
Services continue to lead the recovery                                                                                  2015. But it is still the services sector that is
As shown in Figure 2.2, the services            Manufacturing output grew by 2.7%                                       leading the UK recovery in early 2015
sector continues to outperform                  on average in 2014, which was the                                       according to these PMI indices.
manufacturing and construction,                 highest pace of growth since 2010.
and remains the main driver of                  Manufacturing output growth almost
economic growth. Output levels in               stalled in Q4 2014, however, due in part
the manufacturing and construction              to the drag on exports from the weakness                                    The services sector
sectors were still well below their             of demand from the Eurozone. Lower oil
pre-crisis peaks by around 5% and               prices, feeding in through a decline in                                     continues to outperform
8% respectively in Q4 2014.                     input costs, should boost manufacturing
                                                this year, however, as discussed in more
                                                                                                                            manufacturing and
Despite the upward trend in output levels       detail in Section 3 below.                                                  construction, and
in the construction sector in the first
three quarters of 2014, there was a sharp       The message from the official data is                                       remains the main driver
downturn in the last quarter of the year        largely confirmed by the latest Markit/                                     of economic growth.
owing in large part to a drop in repair         CIPS Purchasing Managers’ Indices
and maintenance work, which                     (PMIs) for services and manufacturing
experienced the largest quarter-on-             (as shown in Figure 2.3). The services
quarter fall since Q4 2009. For the year as     sector PMI in early 2015 signalled that
a whole, however, the picture was more          the sector was still growing relatively
promising with an annual growth rate of         strongly despite some slowdown over

8    UK Economic Outlook March 2015
Recovery still driven by jobs not               Figure 2.3: Purchasing Managers’ Indices of business activity
productivity
                                                                      65
A continuing notable trend in the UK
                                                                                                                                                                                 Services
economy is the robust increase in                                     60
employment, which has surpassed its
                                                                      55
pre-crisis levels, but productivity remains                                                                                                                                Manufacturing
subdued as shown in Figure 2.4.                                       50
                                                                            Above 50 indicates
Employment growth has been                                            45
                                                                            rising activity levels
particularly strong since early 2013
and continued its upward momentum                                     40
throughout 2014.  The unemployment                                    35
rate reported for the last quarter of 2014
                                                                      30
was 5.7%, down from 7.2% a year earlier.                                2007                2008           2009         2010          2011          2012          2013          2014          2015
                                                                         Jan                 Jan            Jan          Jan           Jan           Jan           Jan           Jan           Jan
One of the biggest uncertainties for the                                         Services            Manufacturing
future of UK recovery is whether and            Source: Markit/CIPS
when productivity will pick up. Given
that there is now less spare capacity in
the economy (only around 0.5% of GDP
                                                Figure 2.4: Employment is rising strongly but productivity has been broadly flat
according to latest Bank of England
estimates), stronger productivity growth                               110
will be critical in enabling wages to
recover without sparking inflationary                                                                                                                                                         Jobs
                                                                       105
pressures in the medium term.
                                              Index (Q1 2007 = 100)

The ‘productivity puzzle’ of recent years                                                                                                                                              Productivity
                                                                       100
has persisted despite revised data
published last autumn showing stronger
                                                                           95
investment growth than previously
thought during the recovery, so reducing
the significance of this factor in                                         90
explaining why UK productivity has                                              2007             2008           2009           2010          2011          2012          2013          2014
                                                                                 Q1               Q1             Q1             Q1            Q1            Q1            Q1            Q1
remained so low. It may be, however,
that it will take time for this investment                                          Output per job          Workforce jobs

to push up productivity growth, at least        Source: ONS
as measured by the national accounts.

The robust labour market performance            increase in average earnings growth with
in the last quarter of 2014 is good news,       regular pay growing by 1.7% in the last
but signs of labour market tightening           quarter of 2014 compared to a year earlier,
have started to emerge as vacancies             significantly faster than the growth rate of
have risen above their 2008 peak and            consumer prices for the first time in many
business surveys are indicating rising          years. Future prospects for real earnings
skills shortages, for example in the            growth are considered further in Section
construction sector. There has been some        2.3 below.

                                                                                                                                             UK Economic Outlook March 2015                      9
Housing market has cooled                                                     The London housing market                                                                        increased by 7.4% in the 12 months
 House prices ended 2014 around 10%                                            experienced average price growth of                                                              to December 2014.
 higher than at the start of the year,                                         17.4% in 2014, the fastest growth rate
 which was the strongest annual average                                        since 2000, though this rate of increase                                                         We think average house prices across
 performance since 2007. But there were                                        had moderated to 13.3% by the end of                                                             the whole of the UK will grow at an
 clear signs of the pace of house price                                        2014 as Figure 2.5 shows. The average                                                            average rate of around 6-8% this year,
 increases easing later in the year.                                           London home now costs around                                                                     which would involve some further
                                                                               £500,000 according to the ONS,                                                                   moderation in the pace of growth,
 Figure 2.5 shows nominal house prices                                         although this is down somewhat from its                                                          particularly in London1.
 rises over the year to December 2014 by                                       peak in mid-2014. Excluding London
 region based on official ONS data.                                            and the South East, house prices

 Figure 2.5: House price rises by region

                               14

                               12
% house price change in year

                               10
    to December 2014

                                8

                                6

                                4

                                2

                                0
                                    London   South      East        South                                         East          Yorkshire &   Scotland       West          North     Northern     Wales        North          UK
                                             East                   West                                        Midlands        Humberside                 Midlands        East      Ireland                   West

 Source: ONS

 Consumer spending remains                                                     Figure 2.6: Consumer confidence and retail sales
 relatively buoyant
                                                                                                                 0                                                                                                            114
 Figure 2.6 shows the evolution of                                                                                                                                                                                            112
                                                                                                                                                                                                                                    Retail sales index (Jan 2007 = 100)
                                                                            Consumer confidence (net balance)

 consumer confidence and retail sales.                                                                          -10                                                                                                           110
 During the financial crisis and                                                                                                                                                                                              108
                                                                                                                -20
 subsequent downturn, the two did not                                                                                                                                                                                         106
                                                                                                                                                                                                                              104
 really move in a similar pattern.  Since                                                                       -30
                                                                                                                                                                                                                              102
 early 2014, however, there has been a                                                                                                                                                                                        100
 pick-up in both measures as the recovery                                                                       -40
                                                                                                                                                             Retail sales volume                Consumer confidence           98
 in the UK has strengthened and lower oil                                                                       -50                                                                                                           96
 and food prices have boosted real                                                                                                                                                                                            94
 household spending power.                                                                                      -60                                                                                                           92
                                                                                                                      2008                                               2010                                          2014
                                                                                                                       Apr                                                Dec                                           Nov

                                                                                                                           Consumer confidence (LHS)     Retail sales volume (RHS)
                                                                               Sources: PwC Consumer survey, ONS,

 1                 We plan to analyse house price prospects in more detail in the July 2015 edition of this report.

 10                            UK Economic Outlook March 2015
Mixed trends in stock markets                            Figure 2.7: Equity market indices
Equity market indices in the US, UK and
                                                                                    140
Eurozone picked up towards the end of
                                                                                    130
2014 and in early 2015 after falling back                                                                                                                                 US
                                                                                    120
                                                       Index (January 2007 = 100)
in September last year (see Figure 2.7).                                                                                                                                  UK
                                                                                    110
Despite their volatile nature in the short
                                                                                    100
term, equity markets in the US and
                                                                                     90
Eurozone had a reasonably strong year
                                                                                     80
in 2014 as whole, but the UK market was                                                                                                                              Eurozone
                                                                                     70
less strong2. This could reflect the global
                                                                                     60
composition of the FTSE, which makes
                                                                                     50
it relatively exposed to the rise in
                                                                                     40
geopolitical risks during seen during                                                  2007         2008      2009        2010       2011           2012    2013   2014          2015
2014. Nonetheless, equity markets                                                       Jan          Jan       Jan         Jan        Jan            Jan     Jan    Jan           Jan
remain broadly supportive of investment                                                       FTSE 100     Euronext 100     Dow Jones Industrial
growth, particularly in the US.                          Source: Thomson Reuters Datastream

2.2 Economic growth
prospects: national,                                     Table 2.1 – PwC main scenario for UK growth and inflation
sectoral and regional                                    (% real annual growth unless stated otherwise)                                     2014           2015p      2016p
We are projecting GDP growth of around                   GDP                                                                                2.6%           2.5%           2.3%
2.5% in 2015, very similar to 2014,
falling slightly to around 2.3%                          Consumer spending                                                                  2.1%           2.6%           2.3%
in 2016 (see Table 2.1).                                 Government consumption                                                             1.5%           1.1%           0.6%

Our overall GDP growth projections are                   Fixed investment                                                                   6.8%           2.9%           4.8%
largely unchanged from the previous                      Domestic demand                                                                    2.9%           2.2%           2.4%
edition of this report in November 2014,
                                                         Net exports (% of GDP)                                                             -0.5%          0.2%       -0.2%
with the boost from lower oil prices
offset by increased risks relating to the                CPI inflation (%: annual average)                                                  1.5%           0.3%           1.8%
Eurozone and wider geopolitical risks.
                                                         Source: ONS for 2014, PwC main scenario projections for 2015-16
We have, however, revised our estimates
for the different expenditure
components and inflation in line with
recent data releases.

We expect consumer spending growth
to remain relatively robust at around
2.6% in 2015, but with some moderation
in growth in 2016 as the household
savings rate stabilises and spending
growth becomes more dependent on
real income growth.

2   Although the FTSE performed better in February 2015.

                                                                                                                                            UK Economic Outlook March 2015        11
We expect reasonably robust growth in                       Table 2.2 – Official and independent forecasts
business investment this year3 and next
owing to the benefits of lower oil prices                   (% real YoY growth unless                                 Latest OBR forecasts (December Average independent
                                                            stated otherwise)                                        estimates        2014)         forecasts (February 2015)
and steady domestic demand growth,
though the election may lead to a                                                                                      2014         2015                   2016       2015           2016
temporary period of uncertainty that
                                                            GDP                                                       2.6%          2.4%               2.2%          2.6%            2.3%
could slow investment growth during
the first half of 2015. Total investment                    Manufacturing output                                       2.7%          N/A                   N/A       1.7%            1.8%
remains below its pre-crisis peak,                          Consumer spending                                          2.1%         2.8%               2.2%          2.9%            2.4%
however, so there is still room to grow
to make up for past relative weakness                       Fixed investment                                          6.8%          8.4%               5.9%          5.3%            5.0%
(see Figure 2.1).  With interest rates still                Government consumption                                     1.5%         -0.4%              -0.6%         0.8%           -0.1%
at record low levels, businesses are
                                                            Domestic demand                                           2.9%          2.9%               2.2%          2.7%            2.3%
expected to continue to take advantage
of this to boost their investment levels.                   Exports                                                   0.4%          2.4%               4.7%          2.9%            4.3%

                                                            Imports                                                    1.8%         3.9%               4.7%          3.0%            4.1%
Government consumption growth is
projected to remain modest as the new                       Current account (£bn)                                      -74          -64.6              -55.2         -82.5           -78.3
government, of whatever complexion,                         Unemployment claimant                                      0.8           0.84                  0.83       0.8             0.8
continues to bear down on the budget                        count (Q4, m)
deficit in 2015 and 2016.
                                                            Source: ONS for 2014, OBR Economic and Fiscal Outlook (December 2014), HM Treasury Forecasts for the UK economy: a
                                                            comparison of independent forecasts (February 2015)
Net exports are expected to make a
broadly neutral contribution to GDP
growth on average in 2015 and 2016
                                                            Figure 2.8: Alternative UK GDP growth scenarios
as the Eurozone remains relatively weak
and global growth picks up only slowly                                                 6
                                                                                                                                                                                Projections
in our main scenario (though the US
                                                                                       4
should be a bright spot here, which
                                                          % change on a year earlier

should boost UK services exports                                                       2
in particular).
                                                                                       0

A comparison of Tables 2.1 and 2.2                                                     -2
shows that our latest GDP projections
                                                                                       -4
are slightly more optimistic than those
of the OBR from December, but similar                                                  -6
to the more timely estimates from the                                                  -8
average of the independent forecasts                                                        2007     2008     2009     2010       2011        2012          2013   2014      2015      2016
surveyed by the Treasury in February.                                                        Q1       Q1       Q1       Q1         Q1          Q1            Q1     Q1        Q1        Q1

                                                                                              Main scenario    Renewed slowdown          Strong recovery
                                                            Source: ONS, PwC scenarios

3    The projected average annual growth rate of investment in 2015 is dampened by base effects following an apparent fall in Q4 2014, although this was only
     a preliminary estimate that could well be revised later.

12     UK Economic Outlook March 2015
Alternative growth scenarios                                    • Our ‘renewed slowdown’ scenario,                        should ensure they have contingency
Uncertainty remains a key theme when                              by contrast, sees UK growth slowing                     plans in place to deal with the possibility
considering future prospects for the                              down sharply to only around 0.5% in                     of these kinds of events.
economy and, to account for this, we                              2016.  This is based on the assumption
have considered two alternative UK                                of adverse shocks emanating from a                      In the short term, risks to growth remain
growth scenarios in addition to our                               revived crisis in the Eurozone, such as                 somewhat tilted to the downside given
                                                                  the possibility of Greece exiting the                   international uncertainties, but they
main scenario, as shown in Figure 2.8:
                                                                  euro, a significantly weaker economic                   appear more balanced in the medium
                                                                  outlook in some Asian markets such as                   term if these short term risks
• Our ‘strong recovery’ scenario
                                                                  China, as well as further unrest in                     do not materialise, particularly if oil
  projects growth accelerating to
                                                                  Russia/Ukraine and the Middle East.                     prices remain relatively low (as discussed
  around 4% in 2016.  This relatively
                                                                  These events would have negative                        further in Section 3 below).
  optimistic scenario assumes a much
  quicker recovery in the Eurozone and                            implications for UK business, damaging
                                                                  confidence which could lead to cutbacks                 Sectoral prospects
  global economies than in our main
  scenario, boosting consumer and                                 in investment and employment, thereby                   The sector dashboard in Table 2.3 shows
  business confidence in the UK.  This                            also depressing consumer spending.                      the actual growth rates for 2014,
  in turn would result in businesses                                                                                      alongside our projected growth rates for
  undertaking greater investment                                We do not believe that these alternative                  2015 and 20164, for five of the main
  activity and an increase in consumer                          scenarios are the most likely outcomes,                   sectors within the UK economy.
  spending, as well as higher demand                            but they are certainly well within the                    The table also includes a summary of the
  for UK goods abroad.                                          bounds of plausibility.  Businesses                       key issues affecting each sector.

Table 2.3 – UK sector dashboard
                                                                 Growth
Sector and GVA share                                  2014         2015p        2016p Key issues/trends
Manufacturing (10%)                                   2.7%          2.5%         2.9%      The manufacturing sector started the year on a reasonably high note with a PMI
                                                                                           of 53 in January. Oil price falls should provide a boost for the sector in 2015.
                                                                                           The ongoing uncertainty around Greece and the possibility of a further
                                                                                           slowdown in the Eurozone could be a negative influence on UK goods
                                                                                           exports. As such, domestic demand will remain a key driver of growth.
Construction (6%)                                     7.3%          1.1%         2.0%      The construction PMI picked up in January after disappointing official data for
                                                                                           Q4 2014.
                                                                                           Residential house building is expected to remain reasonably buoyant in 2015.
Distribution, hotels & restaurants                    4.7%          3.3%         2.4%      Retail sales volumes have generally been on an upward trajectory since
(14%)                                                                                      2013, with growth picking up in Q4 2014 following the slowdown seen in Q3.
                                                                                           Falling unemployment and improving real wage growth caused by low
                                                                                           inflation rates will lift consumer purchasing power and keep strong growth
                                                                                           going at least in 2015.
Business services and finance (31%)                   3.7%          3.5%         3.1%      The UK’s large and relatively strong business services sector continues to
                                                                                           experience strong growth.
                                                                                           The financial sector remains exposed to the risks stemming from the
                                                                                           Eurozone, regulatory changes and global financial market volatility.
Government and other services (23%)                   1.1%          1.0%         1.2%      Government spending should continue rising at only a relatively modest
                                                                                           pace given continuing efforts to control the budget deficit.
Total GDP                                            2.6 %          2.5%         2.3%

Sources: ONS for 2014, PwC for 2015 and 2016 main scenario projections and key issues. These are only five of the most
important sectors of the economy, so their GVA shares only add up to around 84% rather than 100%.

4   Though we would stress that sectoral projections for 2016 remain highly provisional at this early stage, with wide margins of uncertainty surrounding the illustrative
    projections in Table 2.3 for next year.

                                                                                                                               UK Economic Outlook March 2015           13
Regional prospects                                                               It is important to note that regional data
 Figure 2.9 shows our projections for                                             are much less timely than national data
                                                                                  – the latest available regional GVA data
                                                                                                                                                           London and the South
 growth in the main UK regions for 2014
 and 2015. London and the South East5                                             are for 20136.  As a result, the margins of                              East are expected to
                                                                                  error around these regional projections
 are expected to retain their positions
                                                                                  are even larger than for the national
                                                                                                                                                           retain their positions as
 as the two fastest growing regions this
 year with a growth rate similar to the                                           growth projections and so they can                                       the two fastest growing
                                                                                  only be taken as illustrative of broad
 previous year. Most other regions are
 expected to expand at a slightly slower                                          directional trends. Small differences in                                 regions this year with
 rate than the UK average this year,                                              projected growth rates between regions                                   a growth rate similar
 but all should see positive growth of                                            are not of any practical significance.
 more than 1.5% in 2015.
                                                                                                                                                           to the previous year.

 Figure 2.9: PwC main scenario for output growth by region

                      3.5
                             3.0% 3.0%
                      3.0                 2.9% 2.9%
                                                                                                                                             2.7%
                                                      2.6%                          2.6%                                                                                                              2.6%
                                                             2.5%   2.5%                           2.5%          2.5%                                                                                        2.5%
                      2.5                                                  2.4%            2.4%           2.4%          2.4%   2.4%
% growth by region

                                                                                                                                      2.3%          2.3%
                                                                                                                                                            2.2%
                                                                                                                                                                   2.1%
                                                                                                                                                                          2.0%
                      2.0                                                                                                                                                        1.9%
                                                                                                                                                                                        1.8%
                                                                                                                                                                                               1.7%

                      1.5

                      1.0

                      0.5

                      0.0
                              London       South        East         West             East        Yorkshire &     South         North        Scotland        Wales         North        N Ireland        UK
                                            East      Midlands      Midlands         Anglia       Humberside      West          West                                       East

                              2014        2015
 Source: PwC analysis

 2.3 Outlook for inflation                                                        2015, and has actually risen slightly                              In our main scenario, we expect the
                                                                                  from 1.2% in November. It seems                                    annual rate of inflation on the Consumer
 and real earnings growth                                                         therefore that, as the Bank of England                             Prices Index (CPI) measure to average
 The headline CPI inflation rate was well                                         has said, around two thirds of the                                 0.3% this year.  This is significantly
 below the Monetary Policy Committee’s                                            slowdown in inflation relative to the 2%                           below the average of 1.5% reported in
 target of 2% in 2014 and dipped further                                          target is attributable to the effect of                            2014.  We expect inflation to regain
 to a record low of 0.3% in January 2015.                                         factors that are temporary in nature                               momentum in 2016, bringing the rate
                                                                                  and whose impact would be expected                                 closer to its target level of 2% by the
 The lagged effects of past reductions                                            to dissipate toward the end of the year,                           end of next year (see Figure 2.10).
 in global energy and food prices were                                            barring further falls in global
 the main contributors to this sharply                                            commodity prices.                                                  As with our GDP scenarios, we have also
 declining headline inflation rate,                                                                                                                  considered two alternative scenarios for
 although core inflation (excluding food,                                         There is no sign yet in the UK of the                              UK inflation:
 drink, tobacco and energy costs)                                                 systemic deflation experienced in
 remained higher at 1.4% in January                                               Japan in the 1990s and the Eurozone
                                                                                  more recently.

 5                   As discussed in detail in Section 4, this is a long term trend linked in part to the prominent position of London in new computer-related areas of work,
                     with positive spillovers to other parts of the South East.
 6                   This significant regional data lag explains why we do not attempt to make regional growth projections for 2016 at this time.

 14                    UK Economic Outlook March 2015
• In our ‘high inflation’ scenario, we        Figure 2.10: Alternative UK inflation (CPI) scenarios
  assume that a combination of stronger
  global growth, a marked rebound in                                       6
                                                                                                                                                                             Projections
  oil prices and resilient developments
                                                                           5
  in domestic cost growth will push
  headline CPI inflation back up to           % change on a year earlier
                                                                           4
  around 3% on average in 2016.                                            3
                                                                                Inflation target = 2%
• In our ‘low inflation’ scenario, by                                      2

  contrast, we assume that UK domestic                                     1
  demand growth will be slower, global
                                                                           0
  GDP growth rates deteriorate and
  commodity prices remain weak.                                            -1
  As a result, the average annual                                               2010               2011          2012           2013              2014                2015        2016
                                                                                 Q1                 Q1            Q1             Q1                Q1                  Q1          Q1
  inflation rate in this scenario would
  remain very subdued, averaging only                                               Main scenario         Low inflation      High inflation        Inflation target

  just above zero in 2016. In this            Source: ONS, PwC scenarios

  scenario, we expect negative inflation
  rates for several quarters in 2015
  (as compared to only for a month            Figure 2.11: CPI inflation vs nominal earnings growth
  or two in our main scenario).
                                                                           5
                                                                                                                                                                                   Projections
                                                                                                                                                  CPI
As with GDP growth, these alternative
                                                                           4
scenarios are not as likely as our main
scenario, but businesses should plan for
                                              % change p.a.

                                                                           3
such contingencies.                                                                                                                              Real Squeeze

                                                                           2
Outlook for real earnings growth
                                                                                                                                      Earnings
As shown in Figure 2.11, real average                                      1
earnings growth was pushed into negative
territory for 6 years up to 2014, with real                                0
growth rates averaging -1.2% per annum                                          2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
during that period.  However, the real                                              CPI        Average weekly earnings (excl bonus)
earnings squeeze experienced in 2014 was      Source: ONS, PwC analysis
very modest compared to earlier years.
The largest real earnings squeeze was
experienced in 2011 with a fall of 2.5%.

In 2015, our main scenario is that the
squeeze will end and real earnings will
exhibit positive growth. This is due
primarily to the very low consumer
price inflation rate expected in 2015,
as discussed above. This positive growth
in real earnings is expected to continue
in the following few years, as Figure
2.11 shows, but the level of real earnings
would not be expected to regain
pre-crisis peaks until late in this decade.

                                                                                                                                              UK Economic Outlook March 2015                     15
2.4 Monetary and fiscal                       The latest public sector finances data        In our main scenario, we expect the UK
                                              saw a strong budget surplus in January.       economy to grow by around 2.5% in
policy options                                It now seems likely that the budget deficit   2015, helped by the boost to household
The Monetary Policy Committee (MPC)           will come in at around £90 billion in         spending power from lower oil prices,
again agreed to maintain the Bank Rate        2014/15 as a whole, similar to the OBR’s      before slowing slightly to around 2.3% in
at 0.5% and the stock of purchased            forecast in December but somewhat             2016.  We expect London and the South
assets financed by the central bank           higher than the implied forecast at the       East to continue to be the fastest growing
reserves at £375 billion at its February      time of the March 2014 Budget (although       parts of the UK in 2015, but all regions
meeting. However, for two members,            definitional changes since then make a        should show positive growth of more
the decision was “finely balanced” as the     precise comparison difficult).                than 1.5% this year in our main scenario.
case for increasing the Bank Rate later
this year is strengthened by the outlook      Fiscal policy plans for 2015/16 and           Our main scenario projection is for
of domestic inflationary pressures in the     beyond will be reviewed in the Budget,        inflation to remain a long way below the
medium term. Against this, for one            which the Chancellor will deliver on 18       Monetary Policy Committee’s (MPC)
member of the MPC, the likelihood of          March. We would not expect any major          inflation target of 2% this year, but then
a monetary policy tightening was the          change in the overall fiscal stance, with     pick up towards target in 2016, on the
same as loosening.                            any ‘giveaways’ being broadly balanced        assumption that oil prices rise gradually
                                              by ‘takeaways’. However, whatever the         over this period. We would not dismiss
It seems unlikely that there will be an       composition of the next government,           the possibility of an interest rate rise
early rate rise (certainly not before the     further fiscal tightening is likely for at    later this year if the MPC sees domestic
general election in May), but we would        least the next 2-3 years, though the tax      inflationary pressures mounting in the
expect the debate on the MPC to pick up       and spending plans of the different           medium term.
again as long as the recovery continues       parties diverge more after that period.
through the year and there are no major                                                     Significant uncertainties continue to
adverse global shocks. In this case,
                                              2.5 Summary and                               surround the UK recovery, with risks
we might expect the first rate rise in late                                                 stemming from the recent problems in
2015 or possibly early 2016, though any       conclusions                                   Greece and elsewhere in the Eurozone,
such increases are likely to proceed at       The pace of the UK economic recovery          and continued geopolitical tension in
a very gradual pace.                          eased slightly in the fourth quarter of       Russia/Ukraine and the Middle East.
                                              2014, but remains relatively strong           However, there are also upside
Therefore we might expect interest rates      compared to the rest of Europe.               possibilities due to the continued
to increase to around 2% by the end of        Consumer spending has been a key              robust growth in investment and
2017 and to around 3.5-4% by 2020.            driver of this growth and the upward          consumer spending, particularly if oil
Business and individuals should consider      trend in investment in recent years has       prices remain low (as discussed in more
such rises in the cost of borrowing           also helped to support growth (despite        detail in the next section of this report).
moving forward, as well as stress testing     a dip in investment in Q4 2014).
against rate rises where these would have     The services sector remains the main          In summary, the UK’s recovery remains
major effects on their finances.              engine of growth as it has consistently       relatively robust, but the international
                                              outperformed the manufacturing and            environment continues to be a source
                                              construction sectors, but both of these       of downside risks.
                                              also showed some recovery in 2014.

16   UK Economic Outlook March 2015
3 – The impact of lower oil prices
on the UK economy
Key points                                 • In contrast, the impacts are smaller    Introduction
                                             where the fall in the oil price is
• The significant fall in oil prices                                                 The dramatic decline in oil prices since
                                             temporary: depending on how
  since mid-2014 should increase                                                     mid-2014 is having a significant impact
                                             far and fast oil prices rebound,
  overall UK economic activity as                                                    on the world economy. How does such
                                             the boost to GDP could vary
  the cost of production decreases for                                               a large and unexpected decline in oil
                                             from 0.2-0.5% and the increase
  businesses, especially for those that                                              prices affect the UK economy
                                             in employment by 2020 could
  are heavily dependent on oil inputs.                                               specifically, and which industry sectors
                                             vary from 3,000 to 37,000.
  This will boost both investment                                                    are likely to emerge as winners or
   and employment.                                                                   losers? How does a change in the oil
                                           • Real household incomes also rise
                                                                                     price affect UK government revenues
                                             as oil prices fall, which increases
• Although the oil and gas extraction                                                and the trade balance?
                                             consumer spending. This is due to
  sector is negatively affected by the
                                             two factors: overall consumer prices
  reduction in the oil price, sectors                                                In order to answer these questions,
                                             fall as cost savings are passed on to
  such as agriculture, air transport,                                                we used our dynamic computable
                                             households and real wages increase
  coke and refined petroleum                                                         general equilibrium (CGE) model to
                                             as demand for labour rises in
  manufacturing and oil-intensive                                                    assess the impact of future changes
                                             fast-expanding sectors.
  manufacturing sectors will benefit                                                 in the oil price on the UK economy.
  as the price of their key input falls.                                             We used three projected oil price
                                           • As a result of growing economic
                                                                                     scenarios that differ in the magnitude
                                             activity, government tax revenues
• Water transport and other services                                                 and persistence of the oil price shock,
                                             also rise as the tax take from
  sectors will enjoy a small positive                                                against a baseline where oil prices
                                             corporate and personal income taxes
  impact. However, oil-intensive                                                     remain at mid-2014 peak levels.
                                             increase, more than offsetting
  sectors are likely to benefit from
                                             declining revenues from the oil and
  the reallocation of capital and                                                    The rest of the article is structured as
                                             gas sector. The fall in the oil price
  resources at the expense of less                                                   follows:
                                             should also have a small impact in
  oil-intensive sectors.
                                             narrowing the UK trade deficit.
                                                                                     • Section 3.1 discusses past trends in
• We use a model of the UK economy                                                     oil prices and the UK’s trade position
  to quantify these effects in three                                                   in crude oil and oil products.
  alternative scenarios. In a case where
  the reduction in the oil price is                                                  • Section 3.2 sets out our oil price
  permanent, settling at around              The significant fall in                   scenarios and modelling approach.
  $50 per barrel, the size of the UK
  economy (GDP) increases by around
                                             oil prices since mid-                   • Section 3.3 discusses the results
  1% on average relative to the              2014 should increase                      from the analysis.
  baseline between 2015 and 2020.
  Employment also increases by               UK economic activity.                   • Section 3.4 summarises and draws
  around 90,000 by 2020, with a peak                                                   conclusions from the analysis.
  boost to employment of around
  120,000 in 2016.

                                                                                         UK Economic Outlook March 2015         17
3.1 Trends in oil prices                                             costs) to maintain production levels                        demand for oil is increasingly driven
                                                                      in order to defend and grow market                          by developing countries rather than
 and the UK’s position                                                share by forcing more expensive                             developed countries.
 Trends in oil prices                                                 unconventional sources out of the
 Oil prices mostly traded above the                                   market. On the demand-side, the                             The net impact of these factors is unclear,
 US$100/barrel mark over the four years                               decelerating pace of growth in China                        but could imply a return in the longer
 to mid-2014. However, by mid-January                                 and the slow economic recovery in                           term to a level of oil prices in line with
 2015, oil prices had fallen dramatically                             the EU have contributed to weakening                        marginal supply costs, which at current
 to around a third of their peak level in                             demand for oil.                                             and projected levels of global demand
 June 2014 and, despite some recovery                                                                                             might be around $70-100 per barrel.
 since mid-January, remain well below                                 These factors combined have exerted                         The path by which prices return to this
 those levels. The recent fall in oil prices                          downward pressure on prices. In addition,                   kind of level is, however, highly uncertain,
 was one of the biggest in history, with                              oil consumers are taking advantage of                       as is the pace of any such adjustment.
 the only comparable declines in recent                               the opportunity to stockpile cheap oil,
 decades being the oil price collapse in                              which could further dampen demand                           The UK’s position
 the 1980s and in the 2008-9 global                                   for oil in the short-term.                                  The UK is the largest producer of oil
 financial crisis. The latter was reversed                                                                                        and second-largest producer of natural
 relatively quickly, but the former proved                            In the longer term, technological                           gas in the European Union. Production
 to be long-lasting, so we need to explore                            advancements will continue to drive                         from UK oil and natural gas fields in the
 how different scenarios for future oil                               down the costs of extracting                                North Sea peaked around the late 1990s
 price movements will influence the                                   unconventional shale gas and tight                          and has declined steadily since as the
 economic impact of the recent decline.                               oil reserves (including hydraulic                           discovery of new reserves and new
                                                                      fracturing or “fracking” methods),                          production has failed to keep up with
 A combination of supply- and demand-                                 which will bolster non-OPEC oil supply.                     the maturity of existing sites. Figure 3.1
 side factors led to this sharp decline.                              Furthermore, the rebalancing of the                         shows the UK’s position in terms of net
 On the supply-side, strong growth in                                 Chinese economy away from                                   exports of crude oil and oil products.
 production by non-OPEC producers                                     manufacturing to services could have                        Following years of being a net exporter
 and growing US shale oil production                                  a negative impact on oil consumption.1                      of petroleum and natural gas, the UK
 have contributed to an overall increase                              Growth in other developing countries,                       became a net importer of crude oil from
 in output. Added to this is the apparent                             increasing energy efficiency and the                        2005, and oil products from 2013.
 strategy of OPEC producers led by Saudi                              shift towards renewable energy in
 Arabia (who have lower production                                    developed countries could mean that

 Figure 3.1: UK net exports of crude oil and oil products2

              50,000

              40,000

              30,000

              20,000
'000 tonnes

              10,000
                   0

              -10,000

              -20,000

              -30,000
                          2000       2001         2002       2003       2004        2005        2006       2007        2008        2009       2010        2011        2012        2013
                         Crude oil      Oil products
 Source: DECC

 1            IMF (2013) “Commodity Market Review”, October 2013.
 2            Crude oil includes the production of crude oil and natural gas liquids, petroleum products are refined crude oil. A negative value signifies that in that particular year
              imports were greater than exports.

 18             UK Economic Outlook March 2015
Figure 3.2 compares the historic real                      Figure 3.2: Real GVA growth for oil and gas sector vs rest of UK economy
growth in GVA for the UK oil and gas sector
and for the rest of the economy. The oil and                                10
gas sector – which consists of the extraction
                                                                             5
of crude petroleum and natural gas and the                                                                                                                               Rest of economy
manufacture of refined petroleum products                                    0
– has shrunk to around a third of its size
                                                          % p.a. growth

since its peak in the late 1990s. The sector                                -5
now accounts for less than 2% of total UK
GVA, as compared to 6% in 1999.                                           -10
                                                                                                                                                                                   Oil and gas
                                                                          -15
3.2 Modelling the impact
of oil price shocks on the                                                -20
                                                                                     1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
UK economy                                                                            Oil and gas sector          GVA excl oil and gas
Our modelling approach                                     Source: ONS

We used a computable general equilibrium
(CGE) model to assess the impact of future
changes in the oil price on the UK economy                 Figure 3.3: Alternative oil price scenarios
in three alternative scenarios. The model
                                                                            120
estimates how the UK economy would                                                                                                                            Baseline
react to changes in policy, technology and                                  100
other external factors by looking at the
                                                                                                                                                                                  Scenario 3
interactions between different industrial                                    80
                                                               US$/barrel

sectors, households, the government and                                                                                                                                           Scenario 2
                                                                             60
the rest of the world. These models are
a standard tool of empirical economic                                        40
                                                                                                                                                                                  Scenario 1
analysis, and are widely recognised and
used by international organisations such                                     20
as the IMF, OECD and the World Bank,
as well as the European Commission,                                              0
                                                                                     2010      2011        2012       2013       2014    2015         2016   2017    2018        2019      2020
national governments and central banks.                                               Q1        Q1          Q1         Q1         Q1      Q1           Q1     Q1      Q1          Q1        Q1

                                                                                        Baseline      Scenario 1          Scenario 2     Scenario 3
We simulate an oil price shock in this
                                                           Source: PwC analysis, IMF
model by reducing the output price of the
oil and gas extraction sector and the input
price of other sectors in the economy,
which takes into account the relative oil
intensity of the different sectors.
                                                           • Scenario 1: Oil price remains                                               • Scenario 3: Oil price gradually
Oil price scenarios                                          at a low level of US$50/barrel.                                               returns to US$108/barrel in 2020.
We assess the following three
scenarios for the period to 2020                           • Scenario 2: Oil price gradually                                             The CGE model measures the impact of
(shown in Figure 3.3):                                       increases to US$73/barrel in 2020.3                                         each scenario relative to a baseline

3   The forecasts for Scenario 2 were drawn from the IMF’s projections published in January 2015. This scenario is also broadly consistent with our main scenario for the
    UK economy in Section 2 above.

                                                                                                                                                UK Economic Outlook March 2015                 19
where the oil price remains at its                          Figure 3.4: Impact on the level of real GDP, 2015-2020
mid-2014 peak of around $108 per
barrel. This baseline is also consistent                                               1.6
with our growth projections for the UK                                                 1.4
economy published in the July 2014                        % difference from baseline
                                                                                       1.2
issue of the UK Economic Outlook.
                                                                                       1.0
The model also assumes longer-term
UK economic growth to be in line with                                                  0.8
historical trend growth rates.                                                         0.6

                                                                                       0.4
3.3 Results from our                                                                   0.2
analysis                                                                               0.0
                                                                                                2015          2016           2017          2018          2019          2020
The results from the modelling show
that the UK economy will be                                                                  Scenario 1   Scenario 2   Scenario 3
significantly affected by a reduction                       Source: PwC analysis
in oil prices. Although North Sea oil
producers and refiners will experience
a reduction in output, the UK economy
benefits as a whole. Generally, the fall                    from other countries that also benefit                                  that the impact of the oil price shock
in oil prices increases overall economic                    from the oil price shocks, thus                                         takes time to filter through the economy.
activity as the cost of production                          diminishing the benefit to the UK.
decreases and investment increases.                                                                                                 In the following sub-sections, we set out
Consumers also benefit from lower                           In Scenario 2 where the oil price                                       the rest of the findings from our analysis,
energy costs and cheaper goods and                          recovers gradually to $73 by 2020 in line                               particularly with regard to sectoral GVA
services, which boosts real incomes                         with latest IMF projections, UK GDP is                                  and employment, inflation, household
and translates into an increase in                          estimated to be around 0.5% higher on                                   consumption, UK government revenues
consumption. Below we present and                           average over the 2015-20 period relative                                and the trade balance.
discuss these results in more detail.                       to the baseline.
                                                                                                                                    Impact on output by industry sector
Impact on overall UK GDP                                    In Scenario 3, where the oil price                                      Figure 3.5 maps the transmission of a fall
Figure 3.4 shows the impact of the                          recovers to mid-2014 levels by 2020,                                    in the oil price at the industry sector
change in oil price on the level of UK                      the impact on the economy is much                                       level. We distinguish between the oil
real GDP.4 As shown in Figure 3.4,                          smaller at 0.2% on average over the                                     and gas extraction sector, sectors with
in Scenario 1, where the oil price                          2015-20 period, with minimal effects on                                 oil-intensive production processes,
remains persistently low at US$50                           the level of GDP by 2020 given this is a                                and sectors that use oil and gas less
per barrel between 2015 and 2020,                           purely temporary shock in this scenario.                                intensively in their production processes.
the initial impact will raise the level of                                                                                          Our analysis focuses on the impact of the
real UK GDP by around 1.2% in the first                     The model assumes adaptive                                              fall in the oil price on the UK as a whole,
year relative to the baseline where oil                     expectations, which means that                                          rather than focusing on specific regions
prices remained at $108 per barrel.                         economic agents revise their                                            within the UK. However, there are likely
The effect peaks in 2016 when the level                     expectations of future oil prices during                                to be regional differences, depending on
of GDP increases by around 1.4% of the                      each period based on current oil prices.                                the distribution of oil-intensive industries
baseline level as the full impact of the oil                The implication of this assumption is                                   across the regions.5
price shock filters through the economy.                    that there is a lag between the initial
The impact then tails off to around 0.6%                    oil price shock and the subsequent                                      The CGE model takes into account the
of the baseline as the UK is exposed to                     economic impact. The stickiness of                                      “reorganisation effect”, where firms
stronger competition by cheaper imports                     downward price adjustments also means                                   automatically adjust their production

4    See the technical appendix for comparisons of the results of our study with existing academic literature.
5    In particular, the area around Aberdeen may be a loser given the concentration of onshore oil and gas activity there. Some parts of the North and Midlands may also
     benefit more from impacts on oil-intensive heavy industry, but our model does not allow quantification of these regional variations.

20     UK Economic Outlook March 2015
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