TRENDS MARKETING WHAT TO EXPECT IN 2021 - 25th Hour Communications
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MARKETING
TRENDS
WHAT TO EXPECT IN 2021
EMPLOYEE SPOTLIGHT INVITATION ONLY A WORLD OF
ON MAGGIE MORLEY SOCIAL MEDIA POSITIVITY
1
IN EVERY ISSUE
From the
Extra Hour Blog
From The President 03
Show & Tele-Gram 04
The Top 25 05
WHAT’S INSIDE
We’re Obsessed 06
Shock & Awwww 06
Marketing Trends
to Watch in 2021 08 (Boston, MA) Marketing agency 25th Hour
Communications, Inc. was recently awarded three
Communicator Awards recognizing outstanding
Are You On the List? marketing and communications work alongside
You Need This 07 companies including Amazon, ESPN Films, Macy’s,
Invitation only PepsiCo Design and Innovation, Forbes Media and
social media sites
14
Savvy. With over 6,000 entries received from across the
20
Advertising Flashback 18 United States and around the world, the Communicator
Awards is one of the largest and most competitive
awards programs honoring creative excellence for
communications professionals.
Puzzles 24
Employee Spotlight The 26th Annual Communicator Awards announced
winners of excellence and distinction in New York in May
2020. Awards received by 25th Hour Communications
22
include:
- 2020 Communicator Awards Excellence, Non-profit
for Integrated Campaign for the San Bernardino
Valley College Summer/Fall 2019 Enrollment
Campaign
A World of Positivity:
- 2020 Communicator Awards Distinction,
Adding motivation to Promotional for Integrated Campaign for the
your Instagram feed St. Charles Community College Spring 2020
Enrollment Campaign
- 2020 Communicator Awards Distinction, Non-profit
for Integrated Campaign for the Stanly Community
College Foundation
click here to read the rest
2 3
THE TOP 25
Check out the life of your These 25 things are happening here at 25th Hour
Communications and they have us really excited!
25th Hour friends outside
1.
of the office.
In 2020 the graphic designers at 25th Hour accumulated mul-
tiple Design Awards from the Daveys and and Hermes adding
to our long list of recognition for great work in our field.
2. 25th Hour was awarded a place on the
Utah Statewide Vendor List making us a
viable source to the state without RFP.
14.
The Equity Avengers were a part of our
25th Hour Webinar series! Missed the
episode? Check it out on our website.
3. 15.
Video production is in demand. We’re 25th Hour is now offering media mention
creating more video content for our monitoring for our clients at a great rate!
clients than ever before. See back cover for the details.
4. 16.
25th Hour has expanded its higher ed We’re assisting 4 companies with their
clients to include 4 Year Universities, company branding as a way to help their
including San Francisco State University. businesses stand out.
5. 17.
A random email and post about marketing Super Bowl LV has KC fan Crystal
on gaming sites was our biggest promo attending her meetings dressed as a
ever and brought in some potential biz. pirate after losing her bet with Gregg.
6. 18.
ESports is more popular than ever and The company has a new family member!
25th Hour is helping some of our clients Meet Gregg’s new puppy Rigatoni! You
launch and promote their esports teams. can call him Toni and he’s on page 4. :)
7. 19.
Our web services have been outstanding The company has another new member!
and the web team is growing rapidly to Camille just surprised the team with her
fulfill our clients needs. new puppy! Photos coming soon.
8. 20.
25th Hour is beefing up our Youtube Malissa is preparing to say I Do! Her and
Channel. You can now see all of our Dalton will be tying the knot in May and
great video content on the site. we are so excited for them.
9. 21.
25th Hour is building an online creative The Extra Hour Blog is back! We have
assets store. You can soon buy amazing been updating with great content that
graphics without a contract. you definitely should check out.
10. 22.
We are a exhibitor and presenting Grant has mastered his sourdough
sponsor at NCMPR’s National bread recipe and everyone on the 25th
Conference. We love this conference! team will be trying it very soon.
11. 23.
The 25th Hour website is getting a 25th hour is welcoming two New Team
facelift. We can’t wait to show it to all Members. We are growing like a weed
of you very soon. over here.
12. 24.
Candi is finally getting a Target! This We all meet through zoom so its
may not seem like a big deal to us, but exciting to see Maggie has updated her
her whole island in Hawaii is thrilled. office with a beautiful purple paint.
13. 25.
Planning for Second Quarter Webinars Madison is House Hunting! We cant
is under way! We have a lot of great wait to see what she picks. We all like
chats coming your way. looking at zillow with her just for fun.
4 5
WE’RE OBSESSED Popl is the easy way to
YOU NEED THIS
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The 25th Hour team is ready to info with a tap. Program the We might be ad geniuses, but sometimes
fill you in on what we are current- button (that sticks to your ads get us to pull out our wallets too.
ly obsessed with. This edition we phone case with 3M adhe- Check out the Popl.
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It’s so 2021.
Starting at $19.99
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SHOCK & Under Siege What a KO Soar Subject C is for Cool
After 35 years, the Archeologists find
AWWWW
Politics aside can we Fan favorite Conor
all just agree that the McGregor shockingly interior eastern tern is a rare volcanic rock
siege at the capital was loses in the 2nd round being removed from that looks exactly like
just gut wrenching. at UFC 257. the endangered spe- Cookie Monster on
Here are a few things cies list. the inside.
we have seen recently
that have either left us
I Hear Dead People What an Icon I Wood if I Could In The
shocked or made us say Microsoft will not release their Entertainment icons Plywood technology is Dog House
“awwwww.” new technology that allows Cloris Leachman (94) developing ‘plyscrap- President Biden’s
you to chat with the voice of and Cicely Tyson ers’ that are quicker rescue dogs enjoy mak-
dead loved ones via app (96) have passed on to build and give less ing the White House
calling it “too distrubing.” carbon emissions. their new home.
6 7
Marketing Trends to Watch in
2021, According to 21 Experts
Written by Christina Mautz
https://blog.hubspot.com/marketing/marketing-predictions-experts
We are humans, serving humans. Whether B2B or B2C, customers are
looking for brands they can trust to meet their needs and make their lives
easier or more delightful. If we treat each person with loving kindness and
respect, we’ll be making the positive impact I know we can while building
a stronger, more loyal base.
shifted their annual event and tradeshow Webinars just don’t do it anymore.”
Here’s what else 2021 has in store based on the predictions of this fabu- to a virtual one. Many organizations have
lous group of marketing leaders. not succeeded, however, because they tried “People are now interested in discussions
to replicate the experience on an outdated and panels in which they can ask questions,
2
model. This has led to a flood in the number they can be part of the action, they can
Virtual Events Community marketing will replace
of virtual events and many people facing offer their own expertise. That’s not some-
1
event-based marketing.
Marketers will plan asynchronous ‘Zoom fatigue.’” thing you could do when watching some-
Adam Masur, VP of Marketing at
events that plug into the funnel. one on-stage, but we all know it’s some-
Credly, told me: “The era of anchoring mar-
Latané Conant, Chief Market Officer at “Organizations are now wondering how to thing you can do online. The interactivity
keting around a big, industry event is com-
6sense, predicts: “This year saw an ex- fight this overcrowded market and stand that’s been promised for decades is now a
ing to a close. We’ve all seen the annual
plosion of virtual events as marketers adapt- out against the rest. The answer is online necessity for 2021.”
conference go virtual due to the impact of
ed to a changing world. While I suspect a lot communities — how do you engage before,
COVID-19. But I expect hosts to find that
of us are feeling some virtual burnout right during, and after your event? We need to Brand Values
their audience’s appetite for the singular
find ways to better engage our audiences
5
now, there will still be a place for these kinds virtual gathering will wane, as well.”
and build meaningful connections between Customer-centricity will propel
of events, even after we resume in-person
our organizations and our customers. We brands forward.
ones. Imagine a virtual event running 24/7.” “Look for more intimate, and more topical
are seeing the demand for engagement al- Natalie Severino, VP, Marketing at
online get-togethers in 2021. Experts with Chorus.ai, predicts: “Throughout the
“Your prospects get triggered into the event ready this year and this will continue to be a
verified digital credentials and a willingness many challenges of 2020, revenue teams
as they proceed to the right steps in your big trend through 2021.”
to share will be highly valued virtual com- have been able to weather the storms and
4
funnel, and they engage with this event munity leaders and influencers.”
The interactivity that’s been prom- thrive by putting the customer at the center
through multiple means, like Netflix meets
ised for decades is now a necessity of every decision. This is only made possi-
Slack. There’s video content they watch “Companies should be ready to be active
for 2021. ble through total alignment between sales,
on-demand, there’s a live stream playing contributors and bring practical value to the
Jake Milstein, CMO at CI Security, told me: marketing, and customer teams, as all must
on-site and there’s a community of users conversation.”
“When the pandemic hit, there was a huge rely on using the actual voice, pain points,
and fans who create a unique and engag-
3
spike in registrations and attendance in vir- and goals to create a winning partnership.”
ing place to be. Prospects learn about your Businesses will find new way to en-
solutions and then, after watching videos tual events that attempted to mimic in-per-
courage online connections. “While conventional methods of relation-
and chatting with others, they get directed son events. Attendance at those events
Kevin Alansky, Chief Marketing Of- ship building, like in-person meetings, may
immediately to your product team. Now that lasted a month or two and then dropped off
ficer at Higher Logic, says: “The virtual and not be possible today (or simply don’t scale
sounds like a virtual event worth attending!” quickly. People are looking for more human
digital-first world will continue in 2021 and quickly enough), entering 2021 provides us
interactions — something out of the norm.
possibly beyond. Many organizations have a paradigm shift for bringing relationships
8 9
and shared business goals to the forefront dicts: “We’ve found a digital innovation gap that genuine interaction today’s consumers been about understanding people and act-
of every opportunity.” between what customers demand and what are looking for,” Lindsay Tjepkema, CEO of ing on that knowledge. A key difference in
6
brands are currently capable of delivering. Casted, told me. 2021 is that marketers are able to know more
11
Brands will navigate an increasingly That’s why digital leaders across industries than ever. It’s the rise of the psychologist,
polarized social and political climate. tell us they plan to spend, on average, 25% Many companies will decrease and the rise of the digital marketer.”
13
“One of the biggest trends to watch more on digital in 2021. And 25% is just the their marketing budgets.
in 2021 will be how brands navigate an average — some plan to spend significant- Melissa Sargeant, CMO of Litmus, Many companies will implement
increasingly polarized social and political ly more. CMOs who aren’t scaling up their says: “In the coming year, marketers will a new Web Operations team.
climate. Presidential politics, the response digital spending will soon be outpaced by experience budget cuts and even smaller Christy Marble, CMO at Panthe-
to navigating the global pandemic, and an competitors.” teams. But, by doing this, companies are on Systems, predicts: “Marketers will require
“
9
increasingly siloed media and social media setting themselves up for failure. During technology to enable real-time responsive-
landscape is forcing brands to make hard Tech spending levels will return to an economic downturn, ness to customer needs
decisions about how and where they align normal over 2021 — but not all cate- companies that pull back Ultimately, the that span the customer
with their customers.” gories will benefit. and starve marketing ef- lifecycle and each custom-
“Some companies will remain remote, oth- forts, do not perform well. pandemic has er touchpoint. The events
“Every ad dollar spent, every choice of ers will move to hybrid offices, and some And, when our consum- accelerated of 2020 taught us that we
channel and platform, every social post, will — eventually — go back to business as erism-driven environment trends in business. must demand the agility to
every inch of shelf space, and every con- usual. In 2020 we saw user searches jump re-engages, those brands transform on a moment’s
ference or trade show will be evaluated on TrustRadius for software categories like will be further behind than Look at digital notice to respond to cus-
through the lens of what a brand’s mar- e-signature, collaboration, video confer- they were when they made transformation and tomer needs. This forced an
keting decisions say about who they are encing, endpoint security, antivirus, and of those budget-conscious work from home end to the era of lengthy
and what they stand for,” says Tim Linberg, course telemedicine. Those categories will decisions.” multi-year brand and web-
Chief Experience Officer at Verndale. stay strong in 2021 and beyond, reflecting initiatives, for site re-builds.”
the new workplace. Other categories — “Ultimately, the pandemic example. But, if there
Revenue and Budget event management and facilities manage- has accelerated trends in were cracks within “In 2021 those will be fig-
7
ment, for example — will radically reinvent business. Look at digital ments of the past, replaced
A/B Testing will become a waste of themselves,” says Russ Somers, VP Market- transformation and work a business’s model by cross-functional teams
time and budget. ing, TrustRadius. from home initiatives, for beforehand, the that collaborate through
R. J. Talyor, CEO and Founder at Pat-
10
example. But, if there were pandemic brought technology-enabled work-
tern89, says: “The next decade will see the Content marketing will start with cracks within a business’s flows to continuously test,
end of A/B testing. Marketers have long conversations. model beforehand, the those to light so now learn, and evolve their dig-
relied on validating their intuition with A/B “The content marketing playbook pandemic brought those to is the time for them to ital customer experience.
tests to guide creative advertising and mar- we’ve been using is at least two decades light so now is the time for These WebOps teams will
keting decisions — however, the rise of AI fix it, not bury it.
old. Marketers are still focusing on key- them to fix it, not bury it. have a distinct advantage —
makes this not only obsolete, but wasteful.” word-heavy blog posts as the main tactic to Businesses have to position especially those supported
captivate their audience. But it’s a strategy themselves the best they can now in order by artificial intelligence, machine learning,
“Once machine learning predicts the trends made for Google, not for people.” to come out even stronger in the end. And, and automation.”
before they happen and provides clear it requires a mature, advanced multi-channel
guidance for marketers, why waste money “Today, your audience wants to have an strategy with experienced marketers.” “The pace of change has accelerated, but
to A/B test something that wouldn’t work authentic experience with your brand and one thing will remain constant: Marketers
as well? Soon, marketers will be able to go the best way to do that is by leading with who focus on people — on customer experi-
Teams and Collaboration
12
all-in on what will work best without having conversations.” ence — will be the ones who will keep pace
to test the theory.” In 2021, it’s all about people, with change. Focus your team on improving
people, people.
8
“As marketers aim to create a more hu- personalization, advancing your customer
Digital marketing spend will continue man-centric experience, we will see more Caroline Tien-Spalding, CMO at journey, and creating a truly authentic web
to grow. content pulled from actual conversations Aptology, says: “Marketing’s north star will experience that meets your customers where
Bridget Perry, CMO at Contentful, pre- with people in the industry who can provide be evolving in 2021. Marketing has always they are.”
10 11
Digital Transformation and remote work will play a critical role in ticated consumers rely upon. In the year paigns is much more effective than simply
14
our eventual emergence from the COVID-19 ahead, marketers will better incorporate putting all your resources into one channel
Brands will unlock the key to
pandemic, they also have had a significant real, true personalization.” says Nick Run- — even a versatile channel like SMS. It’s why
orchestration.
side effect: Disengagement. 2021 will see yon, CMO of PFL. we’ll see channels and varying tactics con-
Andrea Lechner-Becker, CMO at
18
marketers tapping into the human need for tinue to cross-integrate in the coming year.”
LeadMD, told me: “Data should be on ev-
just the opposite: engagement.” Marketers will rely on deep data
ery marketer’s mind as we enter 2021, but
16
insights and machine learning “For example, channels will adopt services
not in the way it usually is. B2B marketers
Brands will capitalize on to deliver value to prospects. like loyalty programs to better connect
“
must realize they’re generally strong with
change. Richard Jones, CMO of brands with customers
orchestrating their own data, but weak with
John Graff, Chief Marketing Of- Cheetah Digital, predicts: through a variety of strat-
third-party data — which must be a top The next gen-
ficer at Sonim, predicts: “I believe 2021 will “The next generation egies within just one plat-
area of focus. They can’t afford to depend
be a year that will provide significant op- of personalization is eration of per- form. Also, a customer
on marketing automation or CRM platforms
portunities for companies to grow/expand not about cookies or interaction in one channel
for this, but will need to strongly consider
market share. Why? Because many compa- third-party data, it’s not sonalization is could trigger a personal-
creating their own system, something along
the lines of a CDP. If they do that? They’ve
nies will fall into the trap that there will be a about merchandising, and not about cookies or ized, automated sequence
post-2020 ‘return to normal.’ Marketing has it’s not about guesswork. in another, creating data-
unlocked the key
already been experiencing constant change The next generation of third-party data, it’s and behavior-driven cam-
to orchestration and success with data in
2021.”
and evolution the last decade, and just be- personalization is about not about merchandis- paigns many are unable to
cause many people are ready to get past relying on deep data in- produce currently due to
ing, and it’s not about a lack of time, money and
15
COVID times, does not mean the change sights, first and zero-party
The ‘panic pivot’ will turn into
more purposeful reinvention.
will stop. In fact, for best of breed, it very data and using machine guesswork. The next expertise.”
20
much will accelerate. Everything has been learning to derive not only
Laliv Hadar, VP Marketing, InVi-
changed, whether it’s work-from-home, ed- the right content, not only
generation of per- We’ll see an
sion Communications, says: “In 2020, out acceleration
ucation, online retail, and more.” the right offer, not only the sonalization is about
of pandemic-induced necessity, market- with the digi-
right channel but, the right relying on deep data
ers have rapidly transformed face-to-face tal-first shift.
“The best marketers will look to capitalize sequence of events that
“
Auseh Britt, VP, Growth
leads to an automated path insights, first and ze-
events into virtual ones, and developed in-
further on those changes in 2021, while oth-
novative ways of connecting Marketing at Terminus “We
with audiences digitally. In
ers unfortunately revert to to conversion.” ro-party data and us- saw an acceleration in the
It’s a great the old pre-COVID play-
2021, this reactionary ‘panic
books. It’s a great time for “The next generation of ing machine learning shift to digital in 2020,
pivot’ will turn to more pur- time for mar- mainly due to the gap left
marketers to further em- personalization is about to derive not only the by live events. Substitutes
poseful reinvention of the keters to fur- brace change, and be the providing a value exchange
ways we engage our core
ther embrace change, stewards of helping their for consumers in the ‘mo- right content, not only like virtual conferences
audiences. That reinvention lacked the ability to really
and be the stewards companies grow and gain ment’ when you have them the right offer, not
will manifest in hybrid au- engage audiences, making
share in 2021!” on your mobile app, on
dience experiences that are of helping their com- only the right chan- them glorified webinars,
17
your site, in your store.
wholly connected across exacerbating the ‘Zoom’
panies grow and gain Marketers will How can you provide them nel but, the right se-
the communications ecosys- fatigue.”
share in 2021!” continue to in- something that will gener- quence of events that
tem. This integrated brand
corporate real, ate trust and affinity with
approach will be built on
true personalization. the brand?” leads to an automated “I see this trend continuing
the premise that our audi- in 2021 as we look for more
19
“Marketing automation path to conversion.”
ences comprise real human beings, whose creative ways to engage
should not be confused with personaliza- Cross-channel
brand perceptions are shaped by their ex- customers and prospects
tion. Oftentimes, it’s just quicker batching integrations will
periences, and now, more than ever, crave through hyper-person-
and blasting. When marketers use intent continue to grow.
professional empathy and connection.” alized outreach, high impact direct mail,
data and data-based insights to fuel their Meg Scales, CMO of SlickText, told me: “In-
intimate and interactive virtual experiences,
automated communications, they can cre- corporating multiple channels within cam-
Because while quarantines, social distancing and relevant educational content.”
ate remarkable brand experiences sophis-
12 13
T
o the outside world she is Miss
Magdalene Paige Morley, but
to the team at 25th Hour she is
Maggie, graphic design guru.
We know her design is fantastic.
We know her work ethic is superb. We
know she is a problem solver and a team
player. That all makes her a integral part of
the 25th Hour team, but we want to know
more. Our employee spotlight is utilized to
teach us a little more about the team here
at 25th under the guise of a fun read, but
really we just do it because we are nosy.
14
ALL ABOUT MAGGIE
What made you get into the field of
graphic design?
I always knew I was creative, but that isn’t
the only trait that led me to graphic design.
I’m also detail-oriented, organized, curious,
and empathetic. I think the combination
been really exciting because there’s always
open discussion about adjusting how we
collaborate (throwback to those pre- mon-
day.com days @Crystal). We never get
stuck in our ways, which is a big problem
for a lot of agencies. I feel like we are al-
ways making strides towards improving our
20
Favorite Cocktail
MOJITO
Dream Vacation
RAPID FIRE
QUESTIONS
Morning Or Night
MORNING
Fav Hobby
Go-To Chinese Food
ORANGE CHICKEN AND
BEEF LO MEIN
of these traits allows me to care about FIJI JOURNALING OR Musician You Can’t Stand
process and producing better work for our
design on a much deeper level than just WORKING OUT BEYONCE IS SO
clients. That wouldn’t be possible without
making things look nice. My friend/mentor Article Of Clothing OVERRATED
our team members supporting one another
at the time (now fiancé) went to school for You Can’t Live Without Hit Shuffle On Your Phone
and pushing each other to grow.
graphic design and once I found out what WORKOUT LEGGINGS and Tell Us What Song Plays Fav Color
it entailed, I was sold. I love this career KENDRICK LAMAR BLACK
What is something you would like to see
because it allows me to be creative and Fav Halloween Candy “M.A.A.D. CITY”
change in the graphic design field?
“
strategic at the same time, TWIX What Holiday Do You Wish
which makes every day feel If You Had A Yacht What Was More Than One Day
I definitely think the de-
new. I definitely Celeb You Want To Would You Name It HALLOWEEN
sign field lacks diversity
Have Dinner With BUBBLES
think the de- right now. It seems like
STEVE CARRELL Name One Thing On Your
If you weren’t a graph-
ic designer, what do you
sign field lacks there’s still too much
focus on “pretty” design,
Biggest Fear Bucket List
think your career would diversity right now. It TV Show You Wish CANCER TRY TO WRITE A BOOK
when now more than ever
They Would Reboot
be? seems like there’s still we need to be strategic MAD MEN Fav Childhood Cartoon When I Say “Fruit” Which
about who we’re reach-
I would probably be work-
too much focus on ing, and how we’re reach-
BLUES CLUES Fruit Do You Think Of
ing somewhere in the “pretty” design, when ing them. This is hard Fav Icecream Flavor STRAWBERRIES
DARK CHOCOLATE Longest Roadtrip
health industry. I’m really now more than ever to achieve in a field of
RASPBERRY OHIO TO CALIFORNIA
passionate about fitness, like-minded people try-
food, and maintaining a
we need to be strate- ing to connect with users
healthy lifestyle. However, gic about who we’re who come from all differ-
I’m glad I chose to become reaching, and how ent backgrounds.
a designer because if my
life revolved around fitness
we’re reaching them. When you aren’t being an
as a job and not a hobby, awesome designer, what
I don’t think I would be as does a typical weekend
motivated to work out every day. look like for Maggie?
What is different about working for 25th Pre-COVID, my weekends were filled with
Hour that you haven’t seen in your previ- trips to the beach with my fiancé, or ex-
ous jobs? ploring downtown Raleigh/Durham. Now
they’re filled with going for walks at local
Definitely fluidity of the structure, as well parks to get some fresh air, hanging out
as the support. Being one of the first full- with my 3 cats, binge-watching trash tv
time designers on the 25th Hour team has and a LOT of Mario Kart.
16 17
ADVERTISING Advertising has been around for hundreds of years,
taking on hundreds of different forms. Check out
FLASHBACK how drastically advertising design and outreach has
changed over the past 150 years with this flashback
comparing college ads from 1870 to 2019.
18 19O
n “the list” is somewhere every- attractive people.
one wants to be. To get into a
nightclub, get the freebies, or It’s unclear if the app Best
get backstage at a concert, it of All Worlds is still active,
feels great saying “I’m on the however if it is, you aren’t a
list.” Exclusivity is a great way to make peo- part of it. Call it Facebook
ple feel important while using secrecy to for the top 1%. This invite
create buzz amongst the general public. Re- only social network is de-
cently, the idea of invitation only has moved scribed by its founder as a place for “the
into the world of social media. top one percent of the online audience,
people who are leaders in their field, invest-
Several new social sites have launched ment bankers, PR people, media, fashion,
requiring an exclusive invitation to join. government… It’s not about jet-set or rich
People are referring to these social sites as people, but sophisticated people who have
“digital country clubs for the elite.” Every- good taste.”
one wants in, but is it really worth it to join
once you get that golden ticket granting Clubhouse is the new app
you admission into the mystery world? everyone is talking about.
A live podcast of sorts,
We’ve compiled a list of some of the most Clubhouse lets people join
popular invitation-only social sites and what pop-up audio chat rooms
you’ll experience if you land the coveted that disappear when they
Written by Gregg Wood invite. end. Users can join any chat room, see who
is speaking or listening, click into a profile
Raya is a dating app for page, and follow others. You aren’t forced
celebrities, influencers and to participate. You can simply listen to other
the business elite. It works people talking about interesting topics and
just like other dating apps, comment when you want. It’s invite only,
however you need to get an but celebs like Ashton Kutcher and Kevin
invitation or join their wait- Hart are members, as well as lesser known
ing list until you are vetted and approved people like author Shaka Senghor and activ-
to start looking for the love of your life (or ist Mr. Mckesson. They may be lesser known,
night). Some call it the “Illuminati Tinder,” but their chatting has people talking and
but in reality, it’s just a way for well-known wanting in the club.
people to shoot their shot at other well-
known people. The Rich Kids app makes
the list even though they
The League, another dating don’t require an invita-
app even more exclusive tion, per-say. This app is
than Raya, not only requires like instagram - but only
members to be influential, for rich kids. You can join
you must also have model for free to look around, but if you want to
good looks and be obvi- show off snapshots of your trips to Aspen,
ously ambitious in your established career. Rolex watches, and new cars, plan to pay a
One woman’s description of The League’s monthly fee of €1,000. If you’re a kid with
intense rules and dates makes it seem ex- that kind of money to blow - go ahead and
actly as one would expect: like a very cool show off the drip.
and exclusive singles bar for only brilliant,
20 21Written by Maggie Morley & Gregg Wood
@happsters @self.esteem.quotes @motiversity @beautifullpllaces
Followers: 103k Followers: 5,006 Followers: 271k Followers: 737k
Posts: 1,594 Posts: 211 Posts: 2,859 Posts: 2,571
Happsters is a fun page full of motiva- I’m not sure why more people aren’t fol- Motiversity will either make you feel like This is a great addition to your feed.
tional quotes, happy sayings and things lowing self.esteem.quotes. Posts include, you aren’t living your best life or hope- We are all tired of being stuck at home
that just make you smile. Plus, every third as you can guess, self esteem and moti- fully will motivate you to start. This page during the pandemic. Beautifullpllaces is
post or so is an adorable doggo. vational quotes all presented in a beau- features awesome quotes and videos a wonderful page that helps you escape
Feel good words + puppers = perfection tifully creative way with illustrations and from some of the world’s most successful for just a moment with stunning photog-
typography on a bright canvas. people that will surely put a little motiva- raphy from the most beautiful places our
tion in your day. planet has to offer.
22 23creative twenty communicate
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CLUE: J=H advertise fifth media
Word Search
social hour marketing
team
K I F N V K E F J F Q C D E Z
G F H BMB P C X I E F T B J
F C Q Q K J S C D A V Q T J M
UGO T R K I O S P Q L S B X
R I K M Y HO S A A B A X K T
T C P CMXMA R K E T I NG
Spot the 5 differences in these two photos.
E C R S S UO C P Y N I P QG
A C S E J MN X K Z L B Q X V
MB T O A O E I U M E P G P T
U Z X N C T UD C V R C G HW
F P I D R I I W I A C B Z O E
I S E C F K A V F A T D N U N
F WD B U L F L E B P E S R T
T S R U U T A B S F G L U O Y
H K K A A D V E R T I S E T L
communicate marketing
5. Leg tattoo missing
4. Misspelling on t-shirt
creative social
twenty fifth advertise media
3. Socks changed color
2. Hydrant changed color but in rising every time we fall.” -Nelson Mandela
1. Flowers removed from woman’s dress “The greatest glory in living lies not in never falling,
24 Actor Shia LaBeouf and his mom Shayna Saide team hour
Spot The Difference Answer: Cryptograpple Answer:
2526
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