TRANSFORMING THE FUTURE OF NORTH ATLANTIC COD - www.norcod.no
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
PEOPLE - COD - NATURE
TR ANSFORMI NG THE FUTU RE OF NORT H ATLAN TIC COD
www.norcod.no Game Changing Cod
IT’S A REAL GAME CHANGER
SEASON DEPENDENCY IS
NO LONGER AN ISSUE...
WE’VE RIPPED UP THE RULE BOOK
AND FOR THE FIRST TIME YOU CAN BENEFIT FROM:
PEOPLE - COD - NATURE
01
A guaranteed supply of
top-quality North Atlantic
Cod all year round
02
Available in fixed volumes
and delivered within 48 hours
for unparrelled freshness CO2 FOOTPRINT THE FUTURE
03 Sustainable practices are key for
providing food to an ever-growing
Only 2% of the world’s food
source derives from our ocean,
population. Since aquaculture has by investing in Cod farming we
At stable prices – contracts at a very low carbon footprint it’s a can protect our ocean and ensure
fixed prices for longer periods great eco-friendly protein choice. the planet has enough food.
04
9% higher fillet yield on farmed
compared to wild-caught Cod
HEALTH ANIMAL WELFARE
05 Cod is a brilliant healthy addition
to the diet due to its incredibly
The welfare of our fish is of
uppermost importance. We take
lean and protein rich nature. considerable pride in looking after
With the added peace of mind
In fact 96% of the calories in our Cod, keeping the highest
that it’s sustainable on an
Cod are from the protein content. standards possible to ensure
entire new level
a healthy and happy Cod.
www.norcod.no Pg 1
PIONEERING NORWEGIAN COD FARM
A WINDOW OF OPPORTUNITY
HARVEST VOLUMES
PEOPLE - COD - NATURE
2021 2022 2023 2024 2025
6500t
10,000t
12,500t
24,000t
25,000t
NATURAL COD AVAILABLE 2021 STEADY SUPPLY
As the first company we Our first Cod will be available Initial surveys has indicated
are able to farm North Atlantic in Q2 2021 and by 2025 we strong demand for a steady
Cod viably on a commercial will be harvesting over to supply of high quality
scale - through natural 25,000 tons Atlantic Cod
and sustainable Cod
farming techniques
www.norcod.no Pg 2
THE OPPORTUNITY IS HUGE
THE COMMERCIAL
OPPORTUNITY
PEOPLE - COD - NATURE
55%
55% of consumers Consumers want
12%
Consumption has
would like to eat really fresh fish from increased by 12% in the in
more seafood their local counter last year, contrasting with
a fall in red meat sales
70% 36%
70% of seafood Over a third of them 36% shoppers
consumers think believe it’s the retailers’ actively buy
‘sustainability is important’ responsibility to source sustainable seafood
sustainable seafood
GROWING MARKETS
As an example, the UK seafood market
alone was worth a total of circa £8.7bn
in 2019 and growing:
UK retail in home: £3.85bn (+0.6%)
Out of home: £4.82bn (+3.4%)
Source: Seafish
WE BELIEVE FARMED ATLANTIC COD CAN SIGNIFICANTLY
HELP MAXIMIZE SALES OF FRESH COD Cod is by far the most popular white fish
in Britain and 9/10 of Cod are imported.
Source: The Fish Society
www.norcod.no Pg 3
PEOPLE - COD - NATURE
IT’S A REAL GAME CHANGER
THE TIME FOR
COD FARMING STABLE DELIVERY BUY WITH CONFIDENCE MEETING DEMAND
IS NOW!
With growing consumer So you can buy with We can help meet that
demand you want year- confidence, knowing demand with high quality
round, stable deliveries that your customers will farmed fish produced to a
of fresh, sustainable fish. be delighted and you’re large scale, allowing you
meeting their expectations to fill the gap between
of quality & sustainability. supply and demand.
www.norcod.no Pg 4
ABOUT OUR SITES JOINT OPERATIONS WITH NAMDAL SETTEFISK
FROM THE COLD HEADQUARTERS
SKOGSØYA & PÅLSKJÄRA FARMS
CLEAR WATERS OF JAMNUNGEN FARMS
THE NORWEGIAN FJORDS
PEOPLE - COD - NATURE
We supply North Atlantic The only difference is that
Cod grown in prime fish we are able to harvest
farming conditions in the and process our Cod
same environment as the within hours, to keep it
wild-caught Cod. completely fresh.
Our three locations are located to have optimal conditions for Cod to thrive:
01 Excellent
average water 02 Good current
and water flow 03 Ideal depth
temperatures conditions
www.norcod.no Pg 5
HOW WE FARM
A NATURAL PROCESS FROM EGG TO FISH
PEOPLE - COD - NATURE
STAGE 1
STAGE 3
STAGE 5
STAGE 7
BROOKSTOCK LARVAE / ROE SEA PHASE LOGISTICS
The Cod are held at the Live feed of larvae has to The Cod are transferred to Through already established
facilities until maturity. start within a week sea facilities where it will infrastructure & logistic solutions
Continuing selection to grow to 5kg (time varies the product is shipped to
produce the best individuals They can be moved to by sea temperature) selected markets
growth-phase after 0.5
Currently at 6th generation grams, but is usually held
to 1-2 grams
ROE GROWTH HARVEST PLATE
Females produce large Fry are moved to larger On land the fish are The fish will reach
amounts of eggs which tanks where they will grow processed, iced and packed the end-consumer through
hatch within 14 days upto 60g-70g prior to ready to be distributed selected partners.
STAGE 2
STAGE 4
STAGE 6
STAGE 8
transferring to sea phase
www.norcod.no Pg 6
NORCOD QUALITY
HIGH QUALITY COD FEEDBACK FROM THE PILOT BATCH
Our farmed Cod have been optimised through natural selection The farmed Cod on the left is very white when cooked and has
from each generation - meaning that the advantages of our Cod firmer meat compared to its wild-caught counterpart.
have been generated 100% naturally.
PEOPLE - COD - NATURE
CO
OK
ED
W
IL
OD C
D-
D C AU
COOKED FARME GH
TC
OD
6% smaller head 8% higher The texture Minimal skin and Farmed Cod is a white and The meat when fresh The yield from whole
on farmed headed & of the farmed meat damage on even looking fish. The skin was very firm and had round to fillet was 9%
gutted yield Cod is even the farmed is clean and without bruises a sweet taste higher on the farmed
on farmed firmer and has Cod vs the wild-caught*
a great clean
and slightly
sweet taste
www.norcod.no Pg 7
PROCESS
WE WILL PROCESS THE FOLLOWING CUTS HEAD & SKELETON
LIVER STOMACH & ROE
SKIN & TAIL
INNER ORGANS
Through our partnership with
Sirena Group, we are able to
coordinate the production and
PEOPLE - COD - NATURE
marketing efforts from
day one.
This enables us to tailor our
production to meet the needs of
the customers and markets to
deliver exactly the desired cuts.
98% OF THE COD IS TO BE USED
Whole fish will be delivered as Further processed goods can FOR HUMAN CONSUMPTION
HOG & H&G in styro foam boxes be delivered according to
or wooden crates. specific requests.
HEAD & SKELETON
Bones & head are suited for drying or
can be used for natural fish stock or
BELLY used as collagen
LOIN
LIVER
PORTION Canned products, smoked liver and liver
paté can be made from Cod liver
TAIL
SKIN & TAIL
Cod tail and skin can be transformed
to collagen
ROE & STOMACH
Often sold as simply roe and stomach
INNER ORGANS
Cosmetics or medical products can be
made from enzymes from inner organs
www.norcod.no Pg 8
DISTRIBUTIONS
SALES & DISTRIBUTION GLOBAL SUPPLY
BY SIRENA GROUP
COD MARKET APPROACH
PEOPLE - COD - NATURE
Customization to Long term and Professional logistic
ensure optimal trusted partnerships department to
solutions ensure consistent
for customers and optimal delivery
SIRENA GROUP IN BRIEF
Deals solely One of the 35 years’ An international
in sustainable world’s largest of experience brand known for
seafood suppliers of marketeering the
North Atlantic most exclusive
seafood seafood
GROUP COMPANIES
MAIN DISTRIBUTION
MAIN SUPPLY
OFFICE LOCATIONS
www.norcod.no Pg 9DELIVERY & FRESHNESS
DELIVERED IN 48-72 HOURS
Norcod has a logistical setup Customers in southern Europe
that enables the delivery will be able to receive it within
of our Cod to European 3-4 days. This will ensure that
customers in northern, eastern the Cod is much fresher upon
PEOPLE - COD - NATURE
and western Europe within 2 arrival then what is currently
days from it leaving the water. possible in most instances.
FOOD SECURITY FOR CUSTOMERS AND CONSUMERS
The real benefits of Cod Farming Consumers are looking for
allows Norcod to provide stable food security and comfort in
production, alongside consistent knowing their food has been
delivery options. This is something safely produced. Norcod is able
which can only be achieved from to offer a fully transparent and
farmed Cod. ethical production.
DELIVERY WITHIN 48 HOURS
DELIVERY WITHIN 72 HOURS
NORCOD HEADQUARTERS
www.norcod.no Pg 10OUR RESPONSIBILITY
SUSTAINABILITY
OUR PRODUCTION HAS A VERY
LOW ENVIRONMENTAL IMPACT
No antibiotics are used
PEOPLE - COD - NATURE
Our feed has high marine content
All feed ingredients are sustainable.
We have a fish utilization up to 98%
We have hybrid vessels that use
electricity instead of diesel.
The Cod, feed and waste has minimal
contamination and impact on its
local environment
FARMED COD MEETS 5 OF THE UN’S 17 SUSTAINABLE DEVELOPMENT GOALS (SDGS)
ZERO HUNGER GOOD HEALTH & WELL BEING RESPONSIBLE CONSUMPTION LIFE BELOW WATER PARTNERSHIPS FOR GOALS
Cod farming is an incredibly Cod as a food source has numerous Cod from the Norwegian- and Barents Sustainably produced. Norcod is precisely a cooperation
sustainable production method ─ health benefits. seas is rated as “green fish ─ eat between several industries /
limited impact on scarce resources of with a good conscience” by WWFs Offering an alternative to wild companies and countries (Havland,
the planet. Cod is a fantastic source of high quality seafood guide2. caught seafood. Mørkvedbugten, Ecomarine, Norcod,
protein containing every amino acid and and Sirena Group)
Successful Cod farming can be is easily digestible. With a FCR of 1.1, farmed Cod is
scaled up ─ to supply an increasing among the most efficient food sources
body of people. Lean fish e.g. Cod, has among the lowest in terms of required input factors.
quantity of persistent organic pollutant.
www.norcod.no Pg 11OUR FEED
BALANCING FISH
HEALTH & WELFARE
To meet the specific nutritional of highly digestible marine
PEOPLE - COD - NATURE
requirement of farmed Atlantic proteins and lipids. This ensures
Cod whilst balancing fish health well-balanced growth and fish
and welfare with operational welfare, using raw materials
performance in the most which are natural and easily
sustainable way possible, digested by the fish.
the feeds contain high levels
INGREDIENTS
• Protein: 48-56% - thereof marine origin: 80-90%
• Fat: 18-22% - thereof marine origin: 100%
• Raw materials of marine origin (% of dry matter):
65-70%thereof sustainably fished:100%
To ensure sustainability, and fish oil are not classified
raw materials are sourced as endangered species
exclusively from well- and come from healthy fish
documented sources. Marine stocks. Certifications ensuring
raw materials are sourced sustainability are e.g. MSC/
from ICES regulated fisheries, ISEAL or IFFO-RS. All soy-
ensuring avoidance of based raw materials are from
overfishing and strains on certified non-GMO farms
wild fish stocks. Wild-captured in Europe.
fish used to produce fishmeal
www.norcod.no Pg 12WILD-CAUGHT VS FARMED
FARMED COD
NUTRITIONAL FACTS UK Retailer Wild-Caught
PEOPLE - COD - NATURE
Norcod Farmed Cod Atlantic Cod Fillets
Cod is a great source of protein, Fillets Skinless Boneless Skinless Boneless
omega-3, vitamin A, vitamin B12, Analytical Results Analytical Results
selenium and iodine. Making it a
healthy and delicious choice due Energy Kcal 75 56
to its lean flaky white meat and
light flavour. It is recommended Energy KJ 315 239
to eat fish 2-3 times per week. Fat 0.56Q&A
TYPICALLY ASKED
QUESTIONS
PEOPLE - COD - NATURE
What is the difference Is farmed Cod natural?
between wild-caught and Yes farmed Cod is completely
farmed Cod? natural without any GMO’s,
Farmed cod is now on furthermore; the Cod lives in
the sixth generation, and its natural habitat.
the breeding program has
resulted in a smaller head
and larger yield than for the Is farmed Cod healthy?
wild cod. In addition farmed Yes farmed Cod is very
cod does not put pressure healthy and lives its life in
on the wild population. clean northern Norwegian
waters. It is a fish full of
beneficial nutrients.
What is in the Cod feed?
The Cod feed is based
How is farmed Cod best
on high quality feed with
consumed?
a high marine based
content. All the feed is Farmed Cod is a great tasting
from sustainable produce. fish and versatile fish that can
be grilled, baked, cooked, fried,
cured, salted, and much more.
Is farmed Cod sustainable? It’s a fish that works just as
Yes! Farmed Cod is highly well in fine dining restaurants
sustainable with a feed or for simple home cooking
ratio of 1.1 and a very low rustic recipes.
environmental footprint.
www.norcod.no Pg 14PEOPLE - COD - NATURE
SUSTAINABLE FARMING
GLOBAL G.A.P ASC ORGANIC
CERTIFICATIONS Norcod has received green ASC certification is pending Working towards having part of
Norcod is working to become certified light from Global G.A.P to full cycle production the production Organic certified
to the highest standard. become certified
Visit Website: https://www.globalgap.org/uk_en/ Visit Website: https://www.asc-aqua.org/ Visit Website: https://www.bioagricert.org/en/
www.norcod.no Pg 15SALES ENQUIRIES
GET IN TOUCH
COMMERCIAL DIRECTOR
OF NORCOD & SIRENA GROUP
Christian Riber
cr@sirenagroup.com
PEOPLE - COD - NATURE
+45 4546 0565
MANAGING DIRECTOR
OF MARIS SEAFOODS
Steven Tilston
st@mariseafoods.co.uk
+44 7710 088 606
CONTACT CHRISTIAN RIBER
CONTACT STEVEN TILSTON
MORE INFO FOR SIRENA GROUP
Visit: sirenagroup.com
www.norcod.no Pg 16You can also read
