TRAINING "MEDIA AND TOURISM: NEW APPROACHES FOR DEVELOPMENT" PROGRAMME - 23-24 June 2021 Nukus, Karakalpakstan, Uzbekistan - UNESCO
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Ministry of Tourism and Sports of the Republic of Uzbekistan
TRAINING
“MEDIA AND TOURISM:
NEW APPROACHES FOR DEVELOPMENT”
PROGRAMME
23–24 June 2021
Nukus, Karakalpakstan, UzbekistanINTRODUCTION
The UNESCO Tashkent Office in close cooperation with the Ministry of Tourism and Sport of
the Republic of Uzbekistan will organize training on “Media and Tourism: New Approaches for
Development” from 23 to 24 June 2021 in Nukus, Karakalpakstan. The training is organized within
the Joint Programme “Addressing the urgent human insecurities in the Aral Sea region through
promoting sustainable rural development”.
The training is aimed at enhancing business skills and creating income-generating
opportunities in a sustainable way in the field of travel through marketing, tourism awareness,
including social media and its channels, etc. The training is very practical and will deal with ways to
enhance the tourism offer of Karakalpakstan and to get the message of the benefits of increasing
and improving tourism out to a world-wide audience. During the training, the facilitators, as
practical people, will talk about marketing when there is no marketing budget, accessing social
media and actively pursuing new markets such as the younger independent traveller as well as
improving and benefiting from existing relationships with the international tourism industry. The
facilitators will be looking for new markets and new products. Training’s sessions will not consist of
endless lectures but will be two way with questions from facilitators so they may understand the
participant’s views, ideas and concerns while giving them the benefit of their extensive experience.
After the initial sessions, the participants will be breaking into groups to create and follow
up these sessions in a very practical way in order to leave practical benefits to the tourism industry
leading to an increase in tourism numbers and yield to assist in the development of the whole
region.
As follow-up, the training will be continued by the online incubator for creation of media
content on tourism in Karakalpakstan, its potential, including cultural and natural heritage (30 June
– 6 August 2021).
The UNDP-UNESCO Joint Programme “Addressing the urgent human insecurities in the Aral
Sea region through promoting sustainable rural development” is funded by UN Multi-Partner
Human Security Trust Fund for the Aral Sea region in Uzbekistan (MPHSTF). The aim of the project
is to address the environmental, social and economic insecurities in the most vulnerable
communities of the Aral Sea region through comprehensive solutions in addressing the
environmental issues promoting access to basic services, improving the living standards and
developing the sustainable tourism in Karakalpakstan. Moreover, the project’s objective is to
enhance the social wellbeing of rural population, including women and youth, through expanding
income generation opportunities and promoting inclusive sustainable growth of the tourism sector
in Karakalpakstan through supporting and strengthening the development of community-based and
eco-tourism in the Aral Sea region.Programme
(Venue: Jipek Joli Inn hotel; address: 4, Jipek Jli Street, Nukus city
For online participation: https://us02web.zoom.us/meeting/register/tZEtfuiopzoiHdyRJg12tB4sivog-yUKkCwR)
23 June 2021 (Wednesday)
13:00–13:30 Participants registration
Opening ceremony
Welcome speeches by:
- Mr Jan Hladík, Head of the UNESCO Tashkent Office (video message)
13:30–14:00 - Mr Rasul Zarikeev, Deputy Chairman of the Council of Ministers of the Republic
of Karakalpakstan
- Mr John Bell, journalist and tourism specialist
Global tourism trends and how to market your tourism offer with no
Session 1
budget
Global trends and tourism offer of Karakalpakstan
14:00–14:30 Alla Peresolova, International expert on sustainable tourism and Silk Road
specialist
Marketing with no budget – don’t be scared of the press – understanding the
media
14.30-15.00 John Bell, journalist and tourism specialist, with a guest speaker Dr Alimov
Beruniy, PhD, Assistant professor of the International Journalism Faculty of the
Uzbek State World Languages University
15:00–15:15 Q&A
15:15–15:45 Coffee/Tea-break and networking
Marketing Karakalpakstan Tourism in 2021 - a view from the
Session 2
international tourism market
Inspirational lessons from Via Francigena
15.45–16.15 Guest speaker: Elena Dubinina, International Relations advisor, the European
Association of the Via Francigena
16.15–16.30 Q&AKarakalpakstan in the international tourism market
16:30–17.00 Kevin Harris, Digital tourism marketing specialist, with Nick Hammond, Tourism
Strategic Consultant, MDSG Marketing and solutions
17.00–17.15 Q&A
Session 3 Marketing a sustainable destination - a success story
Inspirational case: Green Slovenia
17:15–17:45 Guest speaker: Petra Stušek, Managing Director of Ljubljana Tourism, president
of European Cities Marketing
17:45–18:15 Open discussion and Q&A
24 June 2021 (Thursday)
13:00–13:30 Participants registration
Session 4 Marketing Karakalpakstan Tourism in 2021
“Touch, feel, taste and smell” - What the visitor wants
13.30–14.00 John Bell, journalist and tourism specialist, in conversation with a guest Dr
Madhura Dutta, Director of Banglanatak.com, Kolkata, West Bengal, India
Creative: creation of original content and campaigns
14.00–14.45 Guest speakers: Nick Hammond, Tourism Strategic Consultant and solutions and
Bethany Fok, Digital media consultant, MDSG Marketing and solutions
14.45–15.00 Q&A
15:00–15:30 Coffee/Tea and networking
Work in groups according to a topic (For online participation:
15:30–16.30 https://us02web.zoom.us/meeting/register/tZIuceGuqj8iHNPwG5kMtRuZ0HZk
BXjEceRS)
16:30–17:15 Presentations by groups
Launch of the next stage: “Tourism Incubator” - Working together to create the
17:15–17:45
tools for future Karakalpakstan tourism development. ClosureFacilitators: Mr John Bell, Travel Journalist (newspapers, Radio and TV). John has taught degree courses on sustainable tourism at a number of universities would wide and currently teaches at Monash University, Melbourne, Australia. He’s a moderator for tourism conferences and a consultant on tourism and the media and continues to work in radio and television. Tel: +44 7715 370 447 E-mail: travelwriterjb@yahoo.co.uk Ms Alla Peresolova, the former head of the Silk Road Programme at the UN World Tourism Organization, International expert on sustainable tourism and thematic routes development with strong expertise on the Silk Road destinations and specific experience and success in creating and implementing regional, national and local tourism initiatives, development of marketing strategies and action plans. She is a special advisor to the Tourism Development Institute under the Ministry of Tourism and Sports of the Republic of Uzbekistan. Tel: +34 655 22 62 58 E-mail: aperessolova@gmail.com Mr Kevin Harris, Travel Marketing Specialist with over 25 years’ experience leading a creative solutions agencies delivering industry-recognised, leading-edge advertising and marketing campaigns across travel, leisure and tourism. That extensive experience has lead him to working with destinations the world over including, for example, New York, Las Vegas, Texas Tourism, Kenya Tourism, and Bermuda Tourism. E-mail: kevin@mdsg.eu UNESCO Tashkent Office: Ms Muhayyo Makhmudova, Culture Programme Specialist, UNESCO Tashkent Office Tel: (+99878) 1207116, 1207154, 1207155 E-mail: m.makhmudova@unesco.org
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