Trademark Litigation 2021 - A Global Guide Germany Meissner Bolte Patentanwälte Rechtsanwälte Partnerschaft mbB Michael Munsch, Samantha Köhler ...
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Trademark Litigation 2021 Germany Meissner Bolte Patentanwälte Rechtsanwälte Partnerschaft mbB Michael Munsch, Samantha Köhler and Tobias Wuttke A Global Guide
Uniqueness is a sensitive asset. We help to protect your trade mark. With our international team of European, German, are defending your trade marks in opposition or nullity Italian and UK qualified Patent and Trade Mark proceedings, or enforcing your rights against third Attorneys in combination with specialist IP lawyers, parties to obtain injunctive relief and ultimately we are always at your side: protecting your brand and damages for infringement, we never lose sight of the helping you assert your rights under all aspects of importance of your name and market presence. The Intellectual Property Law. Our Trade Mark experts are goals of our clients provide the focus and direction of highly experienced in defending and promoting the our actions. Our recipe for successful IP being the image of your company and products; whether they interplay of passion, commitment and know-how. Patents | Trademark | Designs | Prosecution mail@mb.de | www.mb.de Litigation | Asia Desk AMBERG | AUGSBURG | BREMEN | DUSSELDORF | GERA | HAMBURG HEBDEN BRIDGE | MUNICH | NUREMBERG | OSNABRUCK | SCHORNDORF
Germany Meissner Bolte Patentanwälte Rechtsanwälte Partnerschaft mbB Authors Michael Munsch, Samantha Köhler and Tobias Wuttke Legislative framework and causes of action Article 17). Section 125b of the Trademark Act Trademark law, rules and regulations contains provisions that supplement the EU The following provisions apply with respect to Trademark Regulation both substantively German national trademarks: and procedurally. • the German Trademark Act; and Germany is also a party to all international • the EU Trademark Regulation. treaties regarding international registration trademarks, in particular the Madrid The Trademark Act was modified in 2019 in Agreement and the Protocol Relating to the order to implement EU Directive 2015/2436 Madrid Agreement, with Sections 107 to 125 (known as the Trademark Modernisation of the Trademark Act serving to transpose the Act). A 2019 amendment to the act allowed Madrid System into German law. for the possibility to register trademarks The legal framework for any litigation such as sound marks, multimedia marks and proceeding before the civil courts is governed holograms, among others. Trademarks can be by the German Procedural Code. filed in electronic formats; the requirement Further relevant treaties applicable in of graphic representation has been abolished. Germany include: A certification mark can be registered by an • the Paris Convention for the Protection of independent entity in Germany, which protects Industrial Property; certain properties of products or services. • the Agreement on Trade-Related Aspects of EU trademarks, which automatically Intellectual Property Rights; include Germany, are ultimately regulated by • the Nice Agreement; and the EU Trademark Regulation 2017/1001, both • the Vienna Agreement. in terms of substantive law and procedural law. However, specific national provisions Causes of action are applicable in those cases where this is The following give cause for an infringement expressly permitted by the regulation (eg, action before the German civil courts: www.WorldTrademarkReview.com Trademark Litigation: A Global Guide 2021 | 47
GERMANY MEISSNER BOLTE Michael Munsch Samantha Köhler Lawyer Lawyer mail@duesseldorf.mb.de mail@mb.de Michael Munsch advises his clients in all Samantha Köhler advises national and areas of IP law, with a focus on trademark and international companies on all aspects of IP patent litigation. He represents his clients both law, focusing on trademark and competition in and out of court. In relation to patents, his law, including data protection aspects. She experience covers a wide range of technical is also experienced in advertising regarding fields (in particular telecoms, electronics, German and cross-border patent and utility mechanical engineering and pharmaceuticals) model disputes. Ms Köhler has comprehensive and ranges from simple proceedings to experience in IP-related disputes and regularly complex, often international disputes. A represents parties before the German courts. particular focus of his work is in the field She is experienced in a wide range of industry SEPs and the associated antitrust aspects sectors, from the automotive industry and (in particular the FRAND licence defence). windows production, to medical devices. Furthermore, Mr Munsch is experienced and Ms Köhler’s clients respect her expertise in provides comprehensive advice to all other obtaining and defending preliminary injunctions IP-related aspects, including trademark and in trade fairs and other urgent matters. design protection, portfolio analysis, licensing, She regularly publishes articles regarding contract drafting and unfair competition law. legal issues on unfair competition law and design rights. Her publications include the article ‘Labelling requirements concerning influencer marketing’ (GRUR-Prax 2019, 343). • infringement of an (earlier) registered such mediation proceedings are possible only trademark with protection in Germany (either a after the main proceedings on the merits have German national trademark, an EU trademark been filed and provided that both parties agree or an international registration designating to mediation. Arbitration proceedings are Germany and/or the European Union); independent from standard court proceedings • infringement of an unregistered trademark and are available only if both parties have (Section 14 of the Trademark Act); and stipulated that option in advance. • infringement of commercial designations (ie, company names, titles and domain names Litigation venue and formats (Section 15 of the act)). The court system and litigation venues explained Alternative dispute resolution Trademark infringement cases are heard before Mediation proceedings are offered by some the district courts as a first instance, either by German courts (eg, Dusseldorf). However, way of preliminary injunction proceedings or 48 | Trademark Litigation: A Global Guide 2021 www.WorldTrademarkReview.com
MEISSNER BOLTE GERMANY or its representative. A power of attorney is ordinary civil divisions decide the case – these required, plus a document proving the capacity are composed of three professional judges. In of the person who signed the power of attorney less complicated cases, the parties have the to represent the applicant. option to agree that a single judge can decide the dispute. Appeals filed before the higher Protectable subject matter regional courts are heard by three judges. The Industrial Property Law defines an German trademark litigations are front- ‘industrial design’ as any appearance of the loaded. Proceedings on the merits therefore whole or a part of a product which is new and commence with the filing of a statement of has individual character resulting from the complaint with the court, which contains features of, in particular, the lines, colours, the requests and a detailed account of the shapes, textures or materials of the product and infringement. The statement of complaint is itsTobias ornamentation. Wuttke then formally served on the defendant. ‘Product’ means any industrial or handicraft Partner There is a maximum of two further instances. item, including packaging, get-up, graphic mail@mb.de symbols and typefaces, but excluding Forum shopping Tobias Wuttke heads the litigation Forum shopping is possible under certain department of Meissner Bolte. Each year circumstances. The jurisdiction of the he deals with more than 30 in-court IP competent court is determined by: litigation cases and even more out-of-court • the place of the defendant’s domicile; disputes. Dr Wuttke’s mission is to solve • the place where the infringer committed the these disputes and obtain the best possible infringement; or result for his clients. He believes in the • the place where the damages resulting from importance of intellectual property and the trademark infringement occurred. has a passion for developing IP awareness among entrepreneurs, industry and public In cases where these venues do not concur, it institutions. His tasks include complex is for the plaintiff to decide where to go. For national and cross-border procedures in example, if the alleged infringer is located in IP law, particularly litigation proceedings Germany and offers the disputed products for in patent, utility model, design and sale online, every German district court will trademark law; portfolio analysis, build- be competent to hear this matter since the up and exploitation; forensic advice in disputed products are accessible throughout pharmaceutical law, unfair competition and Germany via a website. This is true with antitrust law; drafting contracts in all areas of respect to German trademarks, but not technology transfer and R&D agreements; as EU trademarks. According to the Supreme well as know-how protection. Court’s decision in Parfummarken (BGH, I ZR 164/16), infringement proceedings based on an EU trademark in cases of cross-border a main proceeding on the merits. A total of 21 infringement before a German court require specialised district courts can hear trademark an overall assessment of the infringer’s acts in infringement cases. The most prominent – and order to determine the original infringement the busiest – courts for trademark matters rather than focusing on separate infringing are Cologne, Dusseldorf, Frankfurt, Hamburg acts. However, in its recent decision C-172-18 and Munich. (5 September 2019), the European Court of In general, the commercial divisions – Justice corrected this case law and held that established within the district courts – are the decisive factor is whether internet offers competent. These chambers comprise one are “directed” to consumers of an EU member professional judge and two honorary judges state that is different from the member state in with professional experience in business and which the website owner is domiciled. trade matters. All members of the commercial division have the same voting rights. However, Jury versus bench the parties often implicitly agree to let the No jury trial is available in Germany. www.WorldTrademarkReview.com Trademark Litigation: A Global Guide 2021 | 49
GERMANY MEISSNER BOLTE The term ‘unlawfully marked goods’ includes infringing products and, under certain circumstances, original goods of the trademark owner Damages and remedies In order to calculate the amount of the Available remedies claim for damages and to decide on one of the For trademark infringement in particular, the calculation methods, the trademark owner has following remedies are available: the right to information regarding the origin • injunctive relief; and the sales channels for unlawfully marked • damages; goods and services according to Section 19(1) • claims for information and rendering of (2) of the Trademark Act. In special cases, these accounts; claims not only exist against the infringer but • claims for the destruction of the infringing may also exist against certain third parties. products; The claim for information includes names • claims for the recall and definite removal and addresses of manufacturers, suppliers, from sales channels; other previous owners of the products or • claims for the publication of the judgment; services, commercial customers and the • claims for inspection; and quantity of goods manufactured, delivered, • claims for the preservation of evidence. received or ordered, as well as the prices paid. The claim for information can be applied in Damages can be calculated in three ways: the main proceedings as well as in preliminary • the trademark owner’s or plaintiff’s lost injunction proceedings (see Section 19(7) of the profits; Trademark Act). • licence analogy (ie, damages calculated According to Section 18(1) of the Trademark based on the amount that the infringer Act, the claim for destruction of the illegally would have paid as an appropriate licence marked goods is provided. This claim against fee if it had obtained permission to use the the infringer is independent of fault. infringed right); and The term ‘unlawfully marked goods’ • the infringer’s profit – the profits that includes infringing products and, under certain the infringer made as a result of the circumstances, original goods of the trademark infringement (product-related costs incurred owner. Original goods of the trademark owner specifically through the manufacture or must be destroyed if: distribution of the infringing products are • the goods were put on the market outside the deductible; overhead costs are not). European Union or the European Economic Area by the trademark owner and then The plaintiff may choose between the above reimported by third parties without the calculation methods and has the option to owner’s consent; and alternate between these methods until a final • the goods were changed or were otherwise decision on damages is handed down. The worsened by third parties after the goods had plaintiff may even choose one method for been put on the market by the trademark past use of the trademark and another for owner. future use. A trademark owner’s lost profits are seldom chosen due to the difficulty of proving The destruction claim is excluded if the claim what profits the owner would have made had is disproportionate. It may only be asserted the infringement not occurred. Damages do not in the main proceedings. In the context tend to be punitive in nature. of a preliminary injunction, the claim for 50 | Trademark Litigation: A Global Guide 2021 www.WorldTrademarkReview.com
MEISSNER BOLTE GERMANY destruction may not be ordered as it cannot be proceedings depends on the submissions in the reversed. Preliminary injunction proceedings specific case. The more detailed the submission in Germany are only intended to secure a with respect to one fact, the more detailed provisional state of affairs, not to cause an must be the response. This means that it is the irreparable condition. plaintiff’s duty to substantiate all facts relevant If the trademark infringement is to the decision (ie, all facts should be presented confirmed, there is a statutory claim for the precisely and, if possible, indicating the source recall and definite removal of the infringing of knowledge). products from the distribution chain. Such remedy is, however, granted only if it is not Survey evidence disproportionate. In practice, such remedy is Surveys can provide important evidence. They painful since the infringer is obliged to inform are particularly important when it comes all its customers and to request them to send to proving the reputation of a trademark or back the infringing products in return for the its acceptance through use. Since it must reimbursement of the purchase price. comply with certain requirements in order Theoretically, there is a statutory claim to be accepted to demonstrate reputation, it for the publication of the judgment once the is highly advisable to engage independent trademark infringement is confirmed (Section and experienced market research agencies to 19c of the Trademark Act). However, in general, conduct such surveys. This reduces the risk of the 21 specialised district courts that can hear potential objections. trademark infringement cases do not provide Typically, surveys are meant to represent such relief. a cross-section of the total population or Regarding claims for inspection and claims of particular consumer groups recruited for the preservation of evidence there is a from it, or by investigating different types of statutory claim for inspection pursuant to experts. The survey results are documented in Section 19a of the Trademark Act. written reports. Injunctive relief Use of expert witnesses The claim for injunctive relief is the most In practice, the judges deciding the case are important remedy where infringement is competent to assess the distinctiveness of confirmed. The scope of the injunction is vast a trademark or the likelihood of confusion. since the injunctive relief covers activities However, expert witnesses are an effective tool that are identical to the accused infringement, in order to provide reliable information on but in addition, under governing German customer awareness, particularly in cases of practice, it also covers such activities that non-traditional trademarks (eg, 3D marks), the are are “in their core” identical (known as reputation of a trademark and in order to assess the ‘core theory’). There is a significant risk the scope of protection of a trademark. Expert for accused infringers to find design-around opinion will be presented to the court in written solutions that clearly depart from the “core of form. During the oral hearing, the judges the infringement”. Any violation of injunctive and both parties can ask the expert to answer relief subjects the infringer to a penalty of up to specific questions regarding their written €250,000. opinion. Cross-examination (such as that found in the United States) does not exist in Germany. Evidencing the case Investigations and first steps Available defences In general, each party must set out and prove It is the duty of both parties to respond to the actual features of the legal rule favourable the submission conclusively and, in case of a it. The plaintiff must prove the conditions on dispute, to substantiate its allegations. This which its claims are based, the alleged infringer includes any defence that the other party may must prove the facts that deny the claims, rely on. whereas the concrete distribution and extent Where the specific facts of the submission of the burden of proof in the course of the of one party are substantially disputed by the www.WorldTrademarkReview.com Trademark Litigation: A Global Guide 2021 | 51
GERMANY MEISSNER BOLTE other party, it is the burden of the party to • there is doubt in relation to the correctness provide sufficient proof for this fact, either by and completeness of the facts determined way of documents, witnesses or experts. The by the first-instance court based on concrete defence strategy therefore also depends on indications; and the concrete degree of substantiation by the • if explicitly allowed by law, in particular by other party. Section 53(II) of the Procedural Code: In addition to arguing that the earlier • the court has apparently overlooked one trademark is not used by the defendant and aspect or inaccurately determined it as that there is no likelihood of confusion between irrelevant; the trademarks in question, the following • the new facts were not considered due to a defences are available: procedural error; and • non-use defence – the earlier trademark is • the delayed submission of the new fact is ready for cancellation if it is not genuinely not due to negligence. used by the trademark owner for five years following its registration; A third instance is available only in specific • claiming intervening rights; circumstances. An appeal to the Federal • bad faith registrations may be deleted on Court of Justice may be permitted by the request be the defendant; Court of Appeal if the case is of fundamental • claims have lapsed due to limitation periods; importance or if a decision by the Federal • forfeiture (toleration of (infringing) use for Court of Justice is necessary for the further more than five years); development of the law. In practice, the courts • the alleged trademark infringer may of appeal rarely allow an appeal. Parties who file an own declaratory action for non- are dissatisfied with a decision can also request infringement, particularly following a failure that the Federal Supreme Court allow an appeal to respond to a warning letter; and despite the refusal of a court of appeal. Such • wherever a preliminary injunction is at risk, non-admission appeals are rarely successful. If the potential infringer may file protective the appeal is allowed by the court of appeal or letters with all relevant infringement courts if the non-admission appeal is successful, the – such a document will be considered by the case is referred to the Federal Supreme Court court and it may protect against an adverse for a decision. decision (the court will most likely not decide without hearing both parties in an oral hearing). Appeals process Trademark infringement cases are heard in up to three instances. The decision of the district courts (first instance) can be appealed to the higher district courts (second instance), which will be a full legal review of the case. Therefore, Meissner Bolte Patentanwälte Rechtsanwälte in general, the appeals court must base its Partnerschaft mbB review on the facts and evidence determined Widenmayerstrasse 47 by the first-instance court, which is why it is of Munich 80538 utmost importance to submit all relevant facts Germany and evidence at first instance. Tel +49 89 2121860 However, under very narrow circumstances Fax +49 89 21218670 new facts and evidence are permitted where: Web www.mb.de 52 | Trademark Litigation: A Global Guide 2021 www.WorldTrademarkReview.com
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