Towards Zero Challenge - Distraction and Drowsiness - Program Guidelines 2019/2020 - VicRoads
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Towards Zero Challenge – Distraction and Drowsiness Program Guidelines 2019/2020
Towards Zero Challenge
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peles nonsequas re volut et esender speria doloria
venimpo restia sani bera quatecto
As part of VicRoads Community Road
Safety Grants program, the Towards
Zero Challenge aims to influence road
user behaviour to prevent and reduce
serious injury and the number of lives
lost on Victoria’s roads.
The Towards Zero Challenge offers one-off
grants of up to $50,000 to support new and
innovative community-based behaviour
change approaches to address a specific
road safety challenge.
Local community action is crucial in improving
road safety.
The 2019/20 Towards Zero Challenge is focused
on road user distraction and/or drowsiness.
Distraction and drowsiness are leading causes
of serious injury and lives lost on Victorian
roads. We’re calling on the community to take
action, change behaviour and help save lives.
2Making change at Who is not eligible to apply?
a community level ∞∞ Individuals
As the eyes and ears of your community, you ∞∞ Organisations that are primarily commercial
have valuable insight into their expectations organisations or bodies established for
around road safety. You can influence and lead profit-making purposes
a community program around addressing
∞∞ Victorian State government departments
distraction and/or drowsiness and its connection or agencies
to reducing road trauma.
∞∞ Federal government departments or agencies
You’re invited to develop and implement
a behaviour change program aimed at
promoting awareness around the risks What are we looking for?
of road user distraction and/or drowsiness
to help improve community road safety. We are calling for applications that propose
a new and innovative approach to addressing
distraction and drowsiness in your community
Who can apply? to improve road safety.
Organisations must be: It’s about thinking outside the box to make
things better for your community, and daring
∞∞ incorporated under the Corporations Act 2001 to do things differently.
(Cth) or the Associations Incorporations Reform
Act 2012 (Vic) and have a current Australian The goal is to trial and evaluate a new behaviour
Business Number (ABN) (or have proof you change approach towards distraction and/or
have applied for one) that is not for a commercial drowsiness in a chosen location.
entity or individuals
This may be a temporary infrastructure treatment
∞∞ a local government authority which involves community engagement, an
interactive behaviour change campaign, or a
∞∞ a school or university.
hands-on community-based education program.
If your organisation does not meet the eligibility
We want you to identify the:
criteria you must nominate an eligible auspice
organisation to apply for the grant. Auspice ∞∞ road users and behaviour(s) to be addressed
organisations must meet the above criteria, (e.g. cyclists and distraction)
and can include local councils.
∞∞ target audience(s) (e.g. shift workers, young
You will be required to submit a financial report drivers, pedestrians); and
as part of your application. If you are a local ∞∞ environment you will target (e.g. a specific road,
government authority your most recent annual intersection or a school environment)
report will suffice.
The successful applicant will need to lead and
promote a project that provides strategies and
messaging to influence community behaviour
change towards the identified challenge.
2019/2020 TOWARDS ZERO CHALLENGE - DISTRACTION AND DROWSINESS 32019/20 Towards Zero Challenge
Distraction
Being distracted means “Research from the Australian
diverting attention away Naturalistic Driving Study
showed that drivers engage
from the task at hand, with a potentially distracting
whether this is riding a bike, task every 96 seconds2 on
walking or driving a car. average. International research
Distractions can be physical, visual, auditory and
suggests distraction is involved
cognitive all of which affect situational awareness in up to 14% of crashes3.”
and reaction times.
Distracting activities for road users include, but Using a mobile phone when walking is also an issue,
are not limited to: with many pedestrians crossing intersections at the
∞∞ mobile phone use wrong time, risking collision with vehicles and other
road users.
∞∞ use of in-car entertainment and other systems
such as the radio
∞∞ navigation systems The most frequent sources of
∞∞ interaction with passengers in-vehicle distractions were interactions
with passengers and mobile phones.4
∞∞ alcohol, particularly for pedestrians
∞∞ consuming food and drink
∞∞ personal grooming.
Road user distraction may affect the following:
∞∞ reaction time
∞∞ speed
∞∞ lane keeping ability, drifting out of lane/swerving
∞∞ awareness and response to other road users,
traffic signals and emergency situations.1
1 Cunningham, M & Regan, M 2015, Taxonomy of Driver Distraction, Australian Road Research Board, Sydney, Australia (confidential report for VicRoads).
Young, K, Osborne, R, Koppel, S, Charlton, J, Grzebieta, R, Williamson, A, Haworth, N, Woolley, J & Senserrick, T 2018, ‘What are Australian drivers doing behind
the wheel? An overview of secondary task data from the Australian Naturalistic Driving Study’, Journal of the Australasian College of Road Safety, October 2018.
2 Young, K, Osborne, R, Koppel, S, Charlton, J, Grzebieta, R, Williamson, A, Haworth, N, Woolley, J & Senserrick, T 2018, ‘What are Australian drivers doing behind
the wheel? An overview of secondary task data from the Australian Naturalistic Driving Study’, Journal of the Australasian College of Road Safety, October 2018.
3 Beanland, V, Fitzharris, M, Young, KL & Lenne, MG 2013, ‘Driver inattention and driver distraction in serious casualty crashes: Data from the Australian National
Crash In-depth Study’, Accident Analysis & Prevention, vol. 54, pp. 99-107.
4 Victor, T, Dozza, M, Bärgman, J, Boda, CN, Engström, J, Flannagan, C, Lee, JD & Markkula, G 2015, Analysis of Naturalistic Driving Study Data: Safer Glances,
Driver Inattention, and Crash Risk, The Second Strategic Highway Research Program, report S2-S08A-RW-1, Transportation Research Board, Washington, DC,
viewed 15 March 2017, .
4Drowsiness
Driving while drowsy may have the following effects7:
Driver drowsiness, also
∞∞ slowed reaction time
known as driver fatigue, ∞∞ shorter attention
is the loss of driver attention ∞∞ reduced memory capacity
due to insufficient sleep or ∞∞ impaired reasoning and decision making
tiredness. It can significantly ∞∞ reduced attentiveness
∞∞ reduced vigilance.
reduce alertness, cognitive
The warning signs of driver drowsiness include:
function/reasoning and
∞∞ sore or heavy eyelids
driving performance, and ∞∞ trouble keeping your head up (head snaps)
increase the risk of being ∞∞ constant yawning
involved in a crash. ∞∞ micro sleeps – unintended periods of light sleep
lasting anywhere from 2 to 20 seconds
Fatigue or drowsiness can be caused by:
∞∞ difficulty remembering the last few kilometres
∞∞ lack of quality sleep
∞∞ drifting within or outside of the road markings
∞∞ driving at times when you are normally
∞∞ variations in speed.
asleep (e.g. 1am–6am) or in the afternoon
lull (1pm-5pm), when our biological time The following driver behaviours are often mistaken
clock makes most of us feel sleepy as effective drowsiness countermeasures8:
∞∞ long distance driving ∞∞ turning on/up the air conditioner
∞∞ distraction ∞∞ turning on/up the radio
∞∞ alcohol ∞∞ putting the window down.
∞∞ medicines, medications, prescription drugs Although these measures may provide a short spike
in alertness, they are not supported by research as
∞∞ illicit drugs.
being effective in combating driver drowsiness.
Driving when drowsy is a high-risk behaviour.
Empowering the community to understand and adopt
Drowsy driving accounts for around strategies to prevent driver drowsiness is key.
20% of fatal road crashes and 30%
of severe single-vehicle crashes5 Caffeine intake (150 ml) or a short
in rural areas. ‘power nap’ of 15 minutes have been
shown to be effective, temporary
Studies show someone who has been countermeasures in reducing the
impairing effects of drowsiness.
awake for 17 hours has the same level
However, the best cure for drowsiness
of impairment as someone with a is prevention and sleep.9
blood alcohol concentration of 0.056.
5 Connor, J., Norton, R., Ameratunga, S, et al. (2002). Driver sleepiness and risk of serious injury to car occupants: population based case control study. British Medical
Journal. 11;324(7346):1125.
6 AAA Foundation for Traffic Safety. (2016). Acute Sleep Deprivation and Risk of Motor Vehicle Crash Involvement. Washington, USA.
7 Dinges, D, Pack, F, Williams, K. et al (1997). Cumulative sleepiness, mood disturbance, and psychomotor vigilance performance decrements during a week of sleep
restricted to 4-5 h per night. Sleep. 20 (4), pp.267-277.
8 Reyner, L., Horne, J. (1998). Evaluation of ‘in-car’ countermeasures to sleepiness: Cold air and radio, Sleep, 21(1), pp.46-50.
9 Home, J, & Reyner, A. (1996) Counteracting driver sleepiness: Effects of napping, caffeine and placebo. Psychophysiology, 33, pp. 306-309.
2019/2020 TOWARDS ZERO CHALLENGE - DISTRACTION AND DROWSINESS 5Application process
Applications open 9.00 am Monday 4 February 2019
and close 3.00 pm Monday 25 March 2019.
What won’t be funded?
You are encouraged to work with your local ∞∞ Any project that relates to the building
VicRoads Community Road Safety Coordinator of permanent infrastructure
during the application process. ∞∞ Development of promotional materials such
How to apply as stickers, postcards etc., unless supported
by a sound marketing campaign
Applications must be submitted online
via SmartyGrants, our online grants management ∞∞ Projects where the objectives are already
system. You can access the application form delivered by an existing program
at https://www.vicroads.smartygrants.com.au/ ∞∞ Primarily research based projects
TowardsZeroChallenge
∞∞ Projects that involve fundraising, prizes,
Late applications will not be accepted. competitions, awards or holding conferences
and events
For any technical difficulties with SmartyGrants,
please call our helpline on (03) 9320 6888 or ∞∞ Overseas and interstate travel, accommodation
email service@smartygrants.com.au. This helpline and other expenses
is available from 9am-5pm Monday to Friday.
All queries will be answered by a member
∞∞ Attendance at conferences and trade exhibitions
of the SmartyGrants team within 60 minutes. ∞∞ Purchase of equipment and vehicles
We recommend using Chrome or Firefox ∞∞ Projects that have already started
web browsers to complete your application.
∞∞ Costs of products or activities that are the core
SmartyGrants technology runs faster with this
business of the organisation
software and it also has spell check functionality.
∞∞ Development of an App.
When creating a password, you’ll need to include
numbers as well as letters. It is highly recommended
that you save your application on a regular basis.
After a period of inactivity, SmartyGrants may time
out and your work could be lost.
You don’t have to complete your application in one
sitting. You can save it and return to it later.
DELIVERY TIMEFRAME
Projects funded under this program must
be delivered between 1 July 2019 and
30 December 2020.
6What support will I receive? Briefing session
Successful applicants will receive ongoing Interested applicants are invited to participate in
support from a VicRoads Community Road a briefing session:
Safety Coordinator, and a leading behavioural
10.30am–12.30pm on Tuesday 19 February 2019
change academic.
at the Road to Zero Complex, Melbourne Museum,
This support, with your passion, local knowledge 11 Nicholson Place, Carlton, Melbourne.
and community relationships will be a winning
Video or voice call via Skype will also be available.
formula to design, test and evaluate inspiring
projects that drive a positive shift in road user You are strongly encouraged to participate in the
distraction and/or drowsiness. briefing session, as more information regarding
the focus of this program will be provided.
The session will include discussions on the following:
∞∞ scope of project (what’s in/what’s out)
∞∞ how to evaluate your project
∞∞ more detailed information on road user distraction
and drowsiness from road safety experts.
Those who participate will walk away with a greater
understanding of road user distraction and drowsiness
and the challenge this program is hoping to address.
Organisations will be able to meet experts in road
safety and behaviour change, enabling them
to create a stronger application, and a greater
chance of success.
Please RSVP for the session via the following link:
https://towardszero.eventbrite.com.au
Key dates
Application Stage Timeline
Applications open 9.00am Monday 4 February 2019
Briefing session 10:30am – 12:30pm Tuesday 19 February 2019
Applications close 3.00pm Monday 25 March 2019
2019/2020 TOWARDS ZERO CHALLENGE - DISTRACTION AND DROWSINESS 7Assessment
It is strongly encouraged that you contact your local
Applications that meet VicRoads Community Road Safety Coordinator prior
the eligibility criteria to submitting your application, to ensure it is eligible,
and that you’ve provided the right level of detail.
will be assessed using a An assessment panel of representatives from
competitive, merit-based VicRoads and our Victorian Road Safety Partners
(Transport Accident Commission, Royal Automotive
selection process. Club Victoria, Department of Justice and Regulation
and Victoria Police) will assess applications against the
An open and transparent assessment process assessment criteria outlined below. Other government
is employed to ensure all applications are assessed agencies and statutory bodies may also be involved.
fairly and projects that offer the best public value Applications will be assessed against the
are selected for delivery. following criteria:
Key dates
Assessment Criteria Description
1 Contribution to improving Your application should clearly show how the initiative contributes to
local community improving road safety knowledge, attitudes and behaviours specific
road safety to addressing road user distraction and/or drowsiness.
The target groups to be addressed should be clearly described.
2 Evidence of need Your application should clearly identify the problem you are seeking
to address and clearly demonstrate why the project is needed.
3 New way of thinking Your application will be assessed against the extent it demonstrates:
∞∞ trialling of a new approach
∞∞ a new way of communicating the key messages
∞∞ reaching new audiences in a new way.
4 Value for money Your application demonstrates strong value for money by matching
a realistic budget with potential road safety benefits.
Program deliverables, project costs as well as in-kind and co-contributions
will be considered when assessing this criterion.
5 Evidence of community Your application clearly demonstrates:
engagement/partnerships
∞∞ capacity and expertise to deliver a well-planned project
and capacity to support
program delivery ∞∞ ways in which the community and target participants will be engaged; and
∞∞ all partner organisations and details the roles and responsibilities of all
participating parties.
6 Project monitoring Your program application demonstrates the provision of a methodology
and evaluation that will:
∞∞ determine whether the intended outcomes have been achieved
∞∞ collect data and evidence to measure whether the activities have
met the grant objectives
8Notification
Project monitoring
Applicants will be notified Your local VicRoads Community Road Safety
of their application outcome Coordinator will monitor your project
throughout the year.
no later than 21 May 2019. This will include hosting monthly meetings
If you don’t hear from a VicRoads representative and attending events and sessions as needed.
by this date, please get in touch with your local As mentioned previously, you will also have support
VicRoads Community Road Safety Coordinator. from a leading behavioural change academic who
will meet with you periodically to support you to
develop the project evaluation plan.
Grant Management
Responsibilities Publicity
Successful applications will be required to cooperate
Funding agreement with VicRoads on matters such as joint publicity.
Successful applicants will be required to enter into VicRoads and the Victorian Government will
a Standard Funding Agreement which consists of: need appropriate acknowledgement on any
∞∞ a set of standard terms and conditions which program materials, publications, speeches,
are fixed and non-negotiable websites and communications.
∞∞ reporting requirements Your local VicRoads Community Road Safety
Coordinator will be able to provide support
∞∞ funding Allocation and Payment Schedule in this area.
∞∞ project plan (delivery schedule).
A VicRoads Community Road Safety Coordinator
will work with successful applicants to execute
the funding agreement.
Reporting and payments
Successful applicants are required to submit
all documentation via SmartyGrants.
Acceptance of these reports by your local VicRoads
Community Road Safety Coordinator will trigger
pre-determined payment of funds as outlined below.
Reporting
Due Date Payment
Document
Project Plan 31 July 2019 50%
Progress Report 1 20 December 2019 nil
Progress Report 2 31 July 2020 25%
Final Report 29 January 2021 25%
2019/2020 TOWARDS ZERO CHALLENGE - DISTRACTION AND DROWSINESS 9Contact information
You are encouraged to seek advice and support from your local VicRoads Community Road Safety Coordinator
prior to submitting your application.
This will make sure you are on the right track and your idea aligns with these guidelines.
Region Contact Phone Number Office location
State-wide Kristen Bunyard 0436 627 963 Melbourne CBD
Metro South East Margaret Walpole 0439 646 370 Burwood East
Metro North West Amanda Venda 0436 669 817 Sunshine
Northern Bec Maskell 0436 627 963 Bendigo
Western Di Nevett 0418 364 013 Ballarat
South Western Ron Hinkley 0418 368 046 Geelong
Eastern Alana Reiss 5172 2651 Traralgon
North Eastern Sally Swankie 5761 1882 Benalla
10Application checklist
Task Completed
Review these guidelines
Check your eligibility
Meet with your local VicRoads Community Road Safety Coordinator
Draft application
Meet again with your local VicRoads Community Road Safety Coordinator
Have a person unfamiliar with your project read your application
You, and a person with authority to commit your organisation to the project,
has reviewed the application form
Submit application
2019/2020 TOWARDS ZERO CHALLENGE - DISTRACTION AND DROWSINESS 11DJPR_11126_616 STU02266 01.19 Authorised and published by VicRoads 60 Denmark Street Kew Victoria 3101.
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