TOWARDS AN AGE-FRIENDLY EU BY 2020 - FROM THEORY TO LOCAL PRACTICE - AGE Platform
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TOWARDS AN AGE-FRIENDLY EU BY 2020 FROM THEORY TO LOCAL PRACTICE Update on EU action and examples of good practices across the EU December 2013 In follow-up to...
Table of contents Foreword 3 Introduction 4 _01 Update on EU action towards an Age-Friendly EU by 2020 5 • Polish EU Presidency Equality Summit 2011 on local and regional action 6 • EU action on accessibility 6 • European Innovation Partnership on Active and Healthy Ageing 7 • Senior Tourism 7 _02 AFE-INNOVNET project 8 _03 Examples of notable practices 11 • Adapt labour markets and work places according to evolving workers’ needs as they age 12 • Services vouchers: a tool to prevent stress and to support work-life balance, Delphine Chilese-Lemarinier, Edenred European Affairs Delegate 12 • Formabilio, an example of intergenerational workplace, Maria Grazia Andali and Andrea Carbone, IT 13 • Strengthen older people’s autonomy and quality of life through age- inclusive products and services, buildings, transport, new technologies 15 • Getting out and about; what’s it worth? Prof Catharine Ward Thompson, UK 16 • Creating a better environment for home care, Bart Schelfhout, Philips, NL 17 • Enhance social inclusion across life-cycle thanks to adequate social protection for all ages 19 • Friuli Venezia Giulia Region strategy in Active and Healthy Ageing, Matteo Apuzzo, IT 20 • Dementia-friendly municipalities, Veerle Baert, Association of Flemish Cities and Municipalities, BE 21 Useful links 23
Foreword Neelie Kroes, Vice President of the European Commission Excerpt from speech to AGE General At EU level we are Assembly Conference 17 May 2013. investing in those ideas. Our FP7 and Your organisation, AGE, is for those in Horizon 2020 programmes will continue Europe over 50. Already today that means to look at fundamental research: into you represent 150 million people. By 2060, the effect of ageing on body, mind and though, you could represent close to half community. Into the technologies, services the EU population! And over that same and applications that can tackle these period, the number of over 65s will almost challenges. And at how we can help older double. While government spending on people live actively and independently for related areas could increase by 20%. longer. There are a number of ways to look at that. Healthcare is just one part of an age- You could see it as a triumph: advancing friendly EU. It’s also about having homes medical science and enlightened public more suited to older people. Or building policy have delivered something wonderful smarter cities, where it’s easier to get for our citizens. Longer, healthier lives. around, and which are more responsive to Or you could see it as a fantastic market people’s needs. In fact Smart Cities is the opportunity. After all, the potential ‘silver subject of our “other” European Innovation market’ for older people is already worth Partnership. around €3 trillion – and growing fast. That calls for a change in attitude. Ageing Or you could see it purely as a challenge. isn’t a problem, but a source of innovation As a rising cost in the national accounts. As and growth. It’s not just an expanding an awkward trend demanding an arduous cost to be cut, but a growing market response. And, personally, I think too many opportunity to be served. We shouldn’t people do just see it that way. But however protect powers and practices, but must you see it, one thing is clear. The change come together to share, and see how we is huge, and we must respond. can do things differently. 3
Introduction Eurostat population projections foresee We believe that the best solution to that the number of people aged over 60 Europe’s demographic challenge is will increase by about two million persons therefore to empower older people to per annum in the coming decades, while age in better health and to contribute the working age population has started more actively to the labour market and to shrink. This will result in an increasing to their communities. This will help lower number of very old persons and fewer the pressure on public budgets and will young persons to care for them (family enable our societies to better cope with members or healthcare professionals). demographic ageing in a way that is fair for all generations. According to the World Health Organization (WHO), the physical and social Building on the EY2012 of Active Ageing environments are key determinants of and Solidarity between Generations whether people can remain healthy, and to mark the European Year 2013, independent and autonomous long into AGE Platform Europe organised an open their old age. Promoting age-friendly conference back to back with its annual environments (AFE) is one of the most General Assembly on 16-17 May 2013 effective approaches for responding to in Brussels on the theme “Towards an demographic change and increasing the age-friendly EU”. Through three panel Healthy Life Year indicator (measuring discussions, participants discussed various “disability-free life expectancy”). Creating examples of good practice in the field of age-friendly environments means adapting employment, social protection reforms, use our everyday living environment to the of new technologies, adapting transport needs of the ageing population in order to and housing infrastructure, promotion of empower people to age in better physical tourism and social participation. These and mental health, promote their social examples are presented in part II of this inclusion and active participation and help brochure while Part I provides an update them maintain their autonomy and a good on EU action towards an age-friendly EU quality of life in their old age. They enable by 2020. older workers to remain at work for longer, lower the pressure on traditional care and assistance and boost the economy through demand for innovative solutions. 4
_01 Update on EU action towards an age-friendly EU 2020 5
AGE members believe that the best way Polish EU Presidency Equality to help Europe overcome its demographic Summit 2011 on local and challenge is to empower older people regional action to remain actively engaged in the This key annual event - co-organised by labour market and in their communities the Polish EU Presidency and the European by combating age discrimination and Commission DG Justice in November 2011 - promoting the concept of “design-for- took a new approach to equality and looked all” in all areas of life: transport, built at how regional development strategies environment, urban planning, health and can address equality issues in an effective long-term care services, mainstream way; how different partnerships between goods and services, etc. Removing existing stakeholders working in equality can be barriers that prevent older people from forged at regional and local level; how participating on an equal basis with other European funding mechanisms can be used citizens will enable everyone to age in to help people experiencing inequality and better health and to remain independent discrimination. for much longer. This will help lower the pressure on public health and care budgets and will enable our societies to better cope EU action on accessibility with demographic ageing in a way that is Directorate General Justice (European sustainable and fair to all generations. Commission) launched a consultation on Below is an update on the most significant the envisaged Accessibility Act which actions taken at EU level that support our should be released in the first quarter campaign towards an age-friendly EU by 2014. This forthcoming piece of legislation 2020. is enshrined in the EU disability strategy (2010-2020) and the ratification of the UN Convention on the rights of persons with disabilities. DG Justice is also running every year the EU Access City Award which encourage public authorities to take action to improve the accessibility of the local environment. AGE is involved in juries at both national and European level. 6
After almost three years of work, EU Presidency and of a large network the Technical Specifications for rail of stakeholders (local and regional Interoperability on accessibility for authorities, research centres, NGOs, etc.) persons with reduced mobility (TSI-PRM) To support our objective of creating an was adopted by the EU Member States on age-friendly EU by 2020 and the launch of 30 January 2014. The Member States are a EU Covenant on Demographic Change, now obliged to identify existing barriers AGE is coordinating a large EU project to accessibility of trains and stations and entitled AFE-INNOVNET which will seek to progressively eliminate these barriers to set up a large EU wide community of based on strategic implementation plans. local and regional authorities (LRAs) and other relevant stakeholders across the EU European Innovation who want to work together to find smart Partnership on Active and and innovative evidence based solutions Healthy Ageing to support active and healthy ageing and develop age-friendly environments Many solutions supporting active and (AFE) across the EU. This work is done in healthy ageing have been developed close cooperation with the World Health as pilots across the EU, but they remain Organisation that will provide technical isolated and do not get scaled up, not even expertise and documents to support this in their own country. This means that their EU network on age-friendly environments. impact on addressing Europe demographic challenge is limited. Senior tourism For that reason AGE insisted that one of the action groups of the European Innovation The EU Calypso initiative seeks to help partnership for Active and Healthy (EIP disadvantaged people, including older AHA) should be devoted to age-friendly people go on holiday – while at the same environments. This is how the EIP AHA time increasing tourism in the low season. Action Group D4 was created and in this group AGE is coordinating the Action Area 2 which promotes a European covenant on demographic change. The proposed Covenant has received the support of the Committee of the Regions in their “Opinion on Active Ageing: Innovation, Smart Health and Better Lives ” requested by the Danish 7
_02 AFE-INNOVNET project 8
To support our objective of creating an The overarching goal of this thematic age-friendly EU by 2020 and the launch of network (TN) is to set up a large EU wide a EU Covenant on Demographic Change, community of local and regional authorities AGE will be coordinating a large EU project (LRAs) and other relevant stakeholders entitled AFE-INNOVNET which will seek across the EU who want to work together to set up a large EU wide community of to find smart and innovative evidence local and regional authorities (LRAs) and based solutions to support active and other relevant stakeholders across the EU healthy ageing and develop age-friendly who want to work together to find smart environments (AFE) across the EU. and innovative evidence based solutions The AFE-INNOVNET consortium is to support active and healthy ageing and composed of 29 partners, local and regional develop age-friendly environments (AFE) authorities, NGOs, research centres. All in across the EU. all, the thematic network will support and This work will be done in close cooperation enhance the operational implementation with the World Health Organization (WHO) of the EIP AHA D4 Action Group’s work that will provide technical expertise and plan. documents to support this EU network on age-friendly environments. The ultimate aim the project is to develop a strong movement across the EU for the promotion of age-friendly environments that will use the relevant EU policies and funding instruments and will become the WHO Global Network of Age-Friendly Cities and Communities programme for the EU area. 9
The AFE-INNOVNET consortium and `` facilitate information sharing between supporting partners have joined forces to: all interested stakeholders in the field of AFE; `` mobilise a wide range of local and regional authorities and other `` launch an EU Covenant on Demographic stakeholders – industries, including Change to create the necessary political SMEs, research centre/universities, civil and technical framework to bring together society organizations – to link up, benefit in a more formal and long-term structure from each other’s experience and work local and regional authorities – and other together to promote initiatives on AFE stakeholders - across the EU who want across the EU; to cooperate and implement smart and innovative evidence based solutions. The `` develop methodologies to help local proposed Covenant will be inspired by the and regional authorities assess the existing Covenant on sustainable energy. socioeconomic impact of AFE and the benefits of involving older people in the The project has just started and the co-production of AFE solutions; thematic network is now open to new partners. All parties interested in sharing `` develop a repository of notable and experience and working together toward replicable practices in innovative new our objective of creating an age-friendly technologies (ICT) and services solutions EU by 2020 are encouraged to join this with associated socio-economic evidence; project. More information is available on `` facilitate pilot projects clustering to the project website at: www.afeinnovnet. stimulate local/regional investment in ICT eu or www.towardsanagefriendlyeu.eu and services innovation and thus local/ regional economic activity (with a focus on SMEs); `` facilitate public access to research/ expertise and generic methodologies in the field of AFE; `` ensure convergence and strong coordination with WHO Age-Friendly Cities and Healthy Cities initiatives; 10
_03 Examples of notable practices 11
Adapt labour markets and Services vouchers: a tool to prevent work places according to stress and to support work life evolving needs as people age balance,Delphine Chilese-Lemarinier, Edenred European Affairs Delegate Governments all over the EU are promoting In the current context of high longer working lives to help reduce the unemployment rates and stretched demographic pressure on public budgets. budget, job insecurity is rising as well as However, the inclusiveness of the labour pressure on employees. This situation is market has been increasingly challenged combined to structural factors such as since the crisis started. Younger and older the ageing population or the increasing workers are the first ones to be made number of women in the workforce. More redundant in case of restructuration. and more employees are facing stressful Rapid ageing implies longer careers situations while they are shouldering the for older people but raises the issue responsibility of one or more dependents. of access to employment for younger Access to quality and affordable services cohorts, and implications of work careers (i.e. childcare, elderly care, home services) on pension rights, for instance for women constitutes an important determinant of who most often carry the burden of care citizens‘ employment opportunities, health responsibilities. How then best reconcile and workplace productivity. needs and requests of different age Based on studies from international groups on the labour market which can organisations or national institutes, be sometimes contradictory. Optimisation some innovative and practical solutions of individual experience, knowledge have been designed to meet employees’ and skills seems to be one of the best needs. Among them, services vouchers solutions. Below are some examples of have turned out to be efficient tools good practices that were presented and facilitating the implementation of social discussed at our conference. and employment policies. Vouchers enable employers to contribute to their employees’ domestic services costs in a transparent way. The system operates on the basis of very simple principles through a specific tax and legal framework and is built on shared responsibility between companies, 12
employees, services providers and public about balancing their lives with their job. authorities. Once it has been introduced Childcare vouchers can help contribute by a legal framework, this system has towards the cost of childcare while proved to be very effective and successful: parents are at work. 450,000 individuals public institutions grant social subsidies from 30 000 companies have used them with better fund control and no additional in 2010. Vouchers can also promote long- administrative burden, it guarantees the life learning and help employees to boost allocation’s destination, and creates jobs their adaptability to the market, such as within the formal economy. It improves the Belgian Opleidingscheque. employees’ quality of life with a greater Moreover, services vouchers are very purchasing power and an access to easy to manage whatever the size of the household services. Workers from all company. They then represent innovative, ages can benefit from these schemes adaptable and efficient tools to answer to cope with their personal and familial demographic challenges and to provide responsibilities. employees with an easy access to services For instance, the CESU voucher in France is that can ease their everyday life. an instrument which eases the employees’ access to a wide-range of personal and Formabilio, an example of household services (home cleaning, intergenerational entrepreneurship ironing, child-minding, gardening, services Maria Grazia Andali and Andrea for elderly and disabled people, etc.). Carbone, IT This system simplifies administrative Formabilio was founded by two young procedures to hire a domestic worker in communication experts, Andrea Carbone order to convert undeclared work into and Maria Grazia Andali, from Milan who formal job and to create new activities decided to take off for a small medieval on a legal basis. It appears to be a really village in the Veneto region, where they successful and popular solution: in 2011, decided to invest in one of the most famous 3.4 million households were using such sectors of “Made in Italy”, and among the services, that is to say, 13% of the French hardest hit by the crisis: furniture. households. A start-up with a business eye and ethical In the UK, the childcare voucher represents mind, Formabilio, was born to make a tool to encourage parents to remain at participatory design and “Made in Italy” work after child birth. The solution was a brand that can be exported worldwide, implemented to involve the employer and thanks to the web and all players involved. make it shares the employees’ concerns Formabilio pinpoints designers through 13
contests to identify the most innovative, Based on the idea of crowdsourcing, eco-friendly and appealing furniture Formabilio shares the income with projects, which are submitted to the everyone involved in the project from assessment and comments of a community the manufacturing enterprises to the of design enthusiasts. The projects are designers, who get a 7% fee on the final then produced using the expertise of small sale price. Italian manufacturing companies and sold In addition to its entrepreneurial on formabilio.com at a fair price. development objective, the participatory Nine months after its launch, the platform system of Formabilio encourages also formabilio.com has about 70,500 registered intergenerational cooperation and users. More than 1350 designers have been knowledge transfer for the production entering the 14 home design contests of high quality furniture. The sharing and have submitted over 2500 projects. of experience and acquired knowledge Designers, from all over the world, can take place both within the community of enter the contests launched every two registered users and inside Formabilio’s weeks and send their furniture, accessories partner companies. and lighting projects. The participating projects are not only rated and commented on by our community of design lovers, but also judged by a technical commission that values every entry according to the contest’s theme, its sustainability and its attractiveness to potential customers, who are increasingly ecologically conscious and accustomed to buying online. Once the best ideas are selected, Formabilio’s network companies develop the prototypes. They are then published on the platform formabilio. com and finally sold online as Formabilio products through the co-operation of manufacturing company and designer. 14
The first four companies chosen by trengthen older people’s S Formabilio as partners tell a unique story of autonomy and quality of handcraft, tradition, as well as transmission life through age-inclusive of excellence. Formabilio conserves products and services, their know-how based on long-lasting buildings, transport, new engagement of older workers, consisting technologies of techniques and skills passed down from In a context of great urbanisation and generation to generation, by investing in demographic shift, improving accessibility the ideas of today’s youth, in the local of our built environment, transport, area, in the future of an entire land. Our goods and services will support mobility, partners work with motivation, humility independent living, better health, safety and pride –the pride of being a part of this and thus quality of life. Doing so, it will process that aims to promote and increase also boost innovation and growth potential the values of sustainability and Made in across the EU and will bring economic Italy. On the online platform there is an benefits at local, regional, national and exchange of advice and opinions between EU levels. It is worth noting that countries young and senior designers, thing that is with high accessibility standards in the advantageous for both, because creativity built environment, transport and ICT are and innovation of the young are improved the countries where the highest levels of by the experience of the senior. employment of both older women and During manufacturing process as well, men are found and those which perform older and experienced craftsmen use best in terms of Healthy Life Years their expertise to help new generations of indicator (measuring “disability-free life designers improve their concept and adapt expectancy”). This shows that promoting it to production and final commercialisation. accessibility in a pro-active way does not Furthermore, thanks to the organised hamper the economy, but on the contrary contests, the labour market inclusion is benefits society and the economy in encouraged. Formabilio’s competitions are general by lowering the disability threshold addressed to young designer between 18 which makes life easier for everyone and and 90 years old and 12 % of the members supports older persons to age actively and of the design enthusiasts’ community are healthily in their communities. over 50 years old. The session was based on an exchange of existing initiatives from across the EU on how age-friendly environments are already implemented or could be further 15
improved at grass-root level. Panellists to live at home but not actively in your presented good practices with regard to community, you are more likely to be the adaptation of goods, products and at risk of social isolation and physical services, which also take into account the inactivity. The latter has been found by the financial constraints in the context of the World Health Organization to be the fourth on-going crisis. Panellists agreed that in this leading risk factor for global mortality (6% time of crisis it is even more important that of deaths globally). all actors concerned by population ageing Inclusive Design for Getting Outdoors should invest in solutions which empower (I’DGO) has been undertaking research all citizens to live more independently and into older people’s access to the public participate fully in society. The panel also realm since 2003. Our research has found provided the audience with an overview that if older people live in an environment of initiatives on outdoor and indoor that makes it easy and enjoyable for them environment accessibility, the role of ICT to go outdoors, or within ten minutes’ solutions to support active and healthy walk of a park, they are more likely to be ageing, as well as initiatives of social physically active and satisfied with life and participation and leisure for seniors. twice as likely to achieve recommended levels of healthy walking. The pedestrian Getting out and about; what’s experience is vitally important to older it worth? Prof Catharine Ward people, but many find it difficult. Our Thompson, UK research participants have told us that this The desire to get out and about is always is often due to the poor design, provision, with us. From accessing shops and services installation or upkeep of neighbourhood to having a walk in the park, being able to features, especially footways. use the streets and green spaces around your home is vital to your quality of life. From tactile paving to ‘smart’ road And quality of life is what matters as crossings, government has worked hard people live longer. to keep up with innovations in providing inclusive access to outdoor environments. It is estimated that, by 2050, there will be The challenge, however, is that one size a 70% increase in the number of people in does not fit all. In our research, we have the EU aged 65 or over. If this population found that older people and people experiences an unhealthy older age, it with mobility problems do not expect places a significant financial burden on the environment to be tailored to their all levels of government and systems of requirements. health and social care. If you are able 16
What they do want, however, is to be Creating a better environment for made aware of how the built environment home care, Bart Schelfhout from is changing to meet people’s needs and Philips, NL what the implications are for them. At Philips, we are dedicated to creating the future of healthcare and saving lives. Easy wins for government involve A growing part of our solutions enables consistency and awareness raising. If senior citizens to live well as they age, while you are going to install tactile paving, at the same time helping governments, make sure it conforms to standards and is policy makers, advocates and planners sending out the right message to people in addressing the challenges they are who ‘read’ it with their feet or with a stick facing as a consequence of demographic (blister paving at crossings, not steps, for change. In this way, we help create the example). If you are going to spend money positive agenda that we believe longevity on intelligent road crossings, especially deserves as one of the most remarkable those where a ‘green man’ (or equivalent) achievements of modern history. is no longer visible on the opposite side of the road, inform local residents how the Over the last two years, we teamed up with new system works and what the benefits globally renowned experts, developing are. Effective consultation at the right time an ‘Ageing Well Model’ to explore the and through the right channels not only possibilities and prospects for successful promotes good will and accountability ageing. The model identifies independence but may save both time and money in and engagement as the two key quality providing an outdoor environment that of life factors people want to maintain as everyone feels a part of. they age. Several of our latest innovations and initiatives that rethink the delivery of healthcare are based on this insight. We now have an opportunity to transform Europe’s healthcare systems to deliver better, more seamless and more consistent care from hospital to home, to manage and treat chronic diseases, lower hospital readmission rates, reduce costs and increase efficiencies. 17
That is why we are an active partner in the Falls in the elderly are another major European Innovation Partnership on Active health problem. It is has emerged from and Healthy Ageing, working with partners data in the US that roughly 1 in 3 people from across Europe on the integration of over 65 fall at least once a year. Half of health and social care enabled by care them experience the same again the next at home technologies. This will enable year. That is why we launched a robust, people to live better, more comfortably, reliable and unobtrusive alarm button with and as independently and autonomously fall detection technology. As part of the as possible. iStoppFalls consortium with partners in the Netherlands, Germany, Spain, Austria, To give one example: Philips is leading the and Australia, we now go one step further: ACT project - Advancing Care Coordination to investigate technology that has the and Tele-health deployment, an EU co- potential to predict falls and measure the funded programme to overcome structural fall risk of people over time. and organizational barriers to deployment of integrated care. For this, we have Our solutions and innovation pipelines cover partnered with five European regions the entire continuum of care, from finding (Scotland, Groningen, Lombardy, Catalonia ways to motivate people to stay active and Basque Country) to share data and and to exercise, over early diagnostics experiences and create a best practices and screening, to therapy and medication “cookbook” to ensure that the findings can management or helping people to deal be replicated in other European regions. with sleep apnea and respiratory problems like COPD or asthma. Open innovation is what we stand for. Partnership is the best way towards meaningful development and rapid deployment of innovations to the direct benefit of patients and society. That is why we look forward continuing our relation with AGE Platform Europe. 18
Enhance social inclusion Various initiatives are seeking to address across life-cycle thanks to the current and future challenges when adequate social protection reforming social protection – in particular for all ages through tailor-made response to specific needs of ageing populations at local When asked about difficulties faced in level. The objective is to make social everyday life, older people first refer protection systems both financially and to the lack of financial resources and socially sustainable on the long-term, and increasingly difficult access to affordable to protect today’s and future generations health and social care services. In time against old age dependency. The issue when governments are reducing public of gender dimension in age-friendly spending in all sectors, the disposable social protection systems also needs to income of older people is decreasing not be addressed. The persistence of gender only due to changes introduced in pension inequality at successive stages of life or minimum income schemes, but also exposes many older women at risk of in the overall social protection systems, poverty, in particular at the very old age. forcing them to spend more “out of pocket’ The current crisis has made this worse on various services, such as health or long- due to the increasing costs of living and term care, transport, etc. The trend to shift the individualisation of protection against from pay-as-you-go to supplementary the risk of dependency in old age in many defined contributions schemes will lead Member States. to greater risk of poverty among older women if nothing is done to address the discrimination that women suffer in these schemes. Last but not least, with the persistence of the crisis, living conditions are worsening also for a growing number of older people with incomes just above the poverty threshold who are consequently no longer eligible for social transfers. 19
Friuli Venezia Giulia Region strategy The most recent regional plans and in Active and Healthy Ageing legislation have defined a model of Gian Matteo Apuzzo, Local Health integrated system of social and health Authority n.5, on behalf of the Central services, and the promotion of home care is Directorate for Health, Social-Health developed mainly through the partnership Integration and Social Policies, Friuli between Municipalities and Local Health Venezia Giulia Autonomous Region Authorities, that are actively involved in Friuli Venezia Giulia Region (FVG) is facing strengthening innovative solutions. To the challenges of an ageing population and deal with the challenges of the ageing the growth of the number of dependent population, FVG has been promoting persons. The rate of over 65 people is different initiatives aimed at supporting more than 23% of the total population, older persons, their families and the local with some cases, like the region capital authorities: i.e. there is a regional fund city of Trieste, where the people over65 for the autonomy of dependent people are already around 28%. The dependent (FAP, “Fondo per l’Autonomia possible”), a persons are 55.000 and it is estimated that regional initiative supporting independent in 2050 the figure will double. living at home (“Abitare Possibile”) and several actions promoting integrated In the past, the regional policies supported care (social and health care) through a mostly institutional care solutions and community welfare approach. the development of nursing home, but in the last years a transition from One of the most recent initiatives in FVG institutional care to community welfare is a strategic regional project (“ASPAD” has started. Nowadays the main goal is Project) to promote home-care and to empower older people to live healthy accessibility in the local welfare system and independently at home as long through the support to local networks as possible. FVG is strongly promoting (public-private partnerships) for the home integrated home care, independent living care. and community based solutions for older The integrated approach is also addressed people, supporting the autonomy of by the synergies between social/health ageing people living in their own dwellings and innovation sectors, promoted thanks (homes, communities) by demand driven to the regional law on innovation (law solutions. 26/2005), that has a specific article, Art.22, aimed at innovation in the welfare sector, “promoting partnership and involving the private sector”. Many pilot projects 20
have been promoted in the last 5 years Dementia-friendly municipalities, by developing ICT-based solutions in the Veerle Baert, Association of Flemish field of accessibility, domotic and e-health. Cities and Municipalities, BE The Regional Directorate for Health and The Association of Flemish Cities and Social Policies has supported a regional Municipalities (Vereniging van Vlaamse laboratory on Accessibility, Domotic and Steden en Gemeenten, VVSG) is the Innovation (LADI), that has been recently representative member organisation of established as the “Cluster for industrial all the Flemish municipalities, of the public research on technologies for ambient centres for social welfare and of about fifty living - “FVG as a l@b”, involving around inter-municipal companies. It represents 45 regional organisations. the interests of both local elected politicians and municipal employees. The Association FVG is also involved in several initiatives of VVSG is involved in the development and networks at EU level (through the of dementia friendly municipalities in Local Health Authorities), such as two EU Flanders (Belgium). Together with the territorial cooperation projects (HELPS, King Baudouin Foundation VVSG published strategic Central Europe project on a guide ‘How to make your community innovative housing and care solutions dementia friendly’. for older people and vulnerable persons, and CASA, Interreg IVC funded project on In 2012 The King Baudouin Foundation ambient assisted living solutions), SMART gave the VVSG the assignment of the CARE (ICT PSP funded initiative on wide preservation of the existing dementia deployment of integrated care services), friendly municipalities and to develop a CORAL Network and the commitment strategy to encourage other municipalities in the EIP-AHA D4 WG for age-friendly to start with a dementia policy. environments. 21
There are 3 key motives why municipalities organisation has set up various actions should become dementia friendly: to improve the social integration of persons with dementia so as to let them `` There is still a taboo on dementia. The be considered as “full citizens” again. The image of dementia is unilateral negative main objectives of this project are: breaking and this has a negative influence on the the existing taboo on dementia, painting quality of life of people with dementia. a more nuanced image of the disease and Dementia friendly communities can help installing a climate of solidarity and shared to tackle this stigma. responsibility. `` The number of people with dementia will `` Hekla ‘Missing’ be growing in the future due to the ageing society. A dementia friendly community The Missing project Hekla consists of a guaranties that people can live at their uniform protocol to retrieve persons with own houses much longer and that their dementia more efficiently. It builds on quality of life becomes higher. an intensive collaboration between the police officers, health care organisations, `` People with dementia do not live alone. public transport and citizens. A uniform If we can improve the quality of life of identification file of the person with people with dementia, we can improve dementia helps to reduce the time for the quality of life of their family, friends retrieving the missing person. and neighbours. `` Forgotten to come outside (Leuven) The project “vergeten naar buiten te Three Flemish dementia friendly komen» (forgotten to come outside) is for municipalities (Hekla ‘Missing’, Leuven and people with dementia in the city of Leuven Bruges) won a European Award. who are living at their own home who are `` Together towards an dementia friendly given the opportunity to participate in Bruges cultural and sport activities in and around the city. A dementia friendly community is This project strives to improve the quality a project that requests the full cooperation of life of persons with dementia and their of different partners: local authorities, environment by bringing about a mentality health care services, police, and not in the change among all citizens, organisations, least the collaboration of every citizen in businesses, institutions and officials, all the community. leading to more respectful, equivalent communication and interaction. The 22
Useful links Tackling age discrimination, European Commission website : http://ec.europa.eu/justice/discrimination/age/index_en.htm European Innovation partnership on Active and Healthy Ageing: https://webgate.ec.europa.eu/eipaha/ EU City Access Award: http://ec.europa.eu/justice/discrimination/disabilities/award/index_fr.htm AGE Platform Europe’s work on age-friendly environments: www.age-platform.eu/age-policy-work/age-friendly-environments AGE manifesto for the EP elections ‘Towards an age-friendly EU’: www.age-platform.eu/images/stories/EN/AGE_EP_Manifesto_Nov2013.pdf AFE-INNOVNET project: www.afeinnovnet.eu and www.towardsanagefriendlyeu.eu WHO age-friendly environment programme www.who.int/ageing/age_friendly_cities/en UN Convention of the Rights of Persons with Disabilities www.un.org/disabilities/convention/conventionfull.shtml
TOWARDS AN AGE-FRIENDLY EU You share our vision of a society for all ages where all citizens, whatever their age, can enjoy equal rights and opportunities and are empowered to contribute to the wellbeing of their communities ? Join our movement to promote age-friendly environments across the EU at : www.towardsanagefriendlyeu.eu For more information, please contact : AGE Platform Europe Tel. + 32 2 280 14 70 Rue Froissart, 111 Fax + 32 2 280 15 22 1040 Brussels, Belgium info@age-platform.eu With support from the European Union Programme for Employment and Social Solidarity (PROGRESS). The document reflects its author’s view only. The European Commission is not liable for the information contained in this publication.
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