TOURISM NOW - WOMEN AROUND THE WORLD Skål International celebrates International Women's Day - Skål International
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
TOURISM
NOW
WOMEN AROUND
THE WORLD
Skål International celebrates
International Women’s Day
Skål International / #281 - March 2021
=
COVER
Occurring around the month of August,
Teej is a festival celebrated by women
all over Nepal for three days. Decked
up in red sarees and red tika, bangles,
women sing and dance to traditional
folk songs for days. It is specially
significant for married women, when
they get a special invitation to visit
their maternal home and feast.
EDITOR
Burcin Turkkan
Skål International Vice President Sr.
Nepal, Skål International PR, Communications & Social Media
burcin.turkkan@skal.org
Destination of the Year.
Skål International
Edificio España | Avda. Palma de Mallorca 15, 1º
Photo from Nepal Tourism Board. 29620 Torremolinos | Málaga, Spain
welcomenepal.com +34 952 389 111 | communication@skal.org
#TOURISMNOW281
CONTENTS
EDITORIAL EXEMPLARY SKÅLLEAGUE
MESSAGE FROM THE PRESIDENT AND PAOLO BARTOLOZZI,
THE CEO OF SKÅL INTERNATIONAL. SKÅL INTERNATIONAL ROMA.
= Page 4. = Page 24.
GROWTH & DEVELOPMENT WOMEN AROUND
NEW SKÅLLEAGUES AROUND THE WORLD, THE WORLD
CANADA NEW MEMBER INTEGRATION PROCESS, SUCCESSFUL WOMEN AT
AND SKÅL CLUB OF THE YEAR GUIDELINES. SKÅL INTERNATIONAL.
= Page 7.
= Page 26.
MEMBERSHIP SKÅLLEAGUES STORIES
LATESTS BENEFITS AND RESOURCES FOR
PROJECTS BY SKÅLLEAGUES AROUND THE GLOBE.
SKÅL INTERNATIONAL MEMBERS.
= Page 10. = Page 31.
BOARD NEWS SKÅL INTERNATIONAL HISTORY
MEET THE 2021 EXECUTIVE BOARD AND PORTFOLIOS. WOMEN LEADERS IN SKÅL INTERNATIONAL HISTORY.
= Page 13. = Page 33.
COUNCILLOR’S CORNER CORPORATE SOCIAL RESPONSIBILITY
INTERNATIONAL COUNCILLOR ABIMBOLA SKÅL INTERNATIONAL
DUROSINMI. SKÅL INTERNATIONAL NIGERIA. SUSTAINABLE TOURISM AWARDS 2021.
= Page 20. = Page 36.
SKÅL INTERNATIONAL AREAS SAVE THE DATES
MEET SKÅL INTERNATIONAL EUROPE. INFORMATION ABOUT FUTURE EVENTS.
= Page 21. = Page 40.
TOURISM NOW = SKÅL INTERNATIONAL EDITORIAL
ON MARCH 11 ONE YEAR AGO,
MOST OF THE WORLD ENTERED
THE DARKEST OF TIMES WITH
THE DECLARATION OF THE
CORONAVIRUS PANDEMIC.
C
ountries began locking In terms of Skål International,
down to control the I thought I would report on our
spread, vacations, progress as we approach the end
trade shows, weddings, of March and the first quarter of
conferences, and air travel shut my year as President.
down, resulting in an economic The Executive Board has been
melt-down. The past year has diligent in outlining their
been an unprecedented disaster portfolio objectives for the
for Tourism and Hospitality, year. We began in late 2020
as every sector of the industry with a Zoom meeting to discuss
struggled to survive. Thankfully, 2021 strategies and define the
BILL RHEAUME with vaccines being administered work to be accomplished this
Skål International President and COVID cases either having
EDI
year. At that time, I confirmed
plateaued or on the decline, there the portfolio assignments to
is hope for a better 2021. each position, indicating their
Looking forward to 2021, three areas of responsibility. I also
hospitality industry realities communicated the portfolio
exist based on what we learned assignments and membership
from 2020: engagement areas to you,
1. The new normal is not the members. I am happy to
here yet, and neither is the report that each member of
recovery. Travel restrictions the Executive Board prepared
TOR
still exist, and consumer personal plans to achieve their
confidence is still low. Hotel goals and objectives for the year.
occupancies will return These will be made available to
slowly, so cautious planning is you in this magazine as well as
important. throughout the year.
2. Adapting for changes to The CEO Daniela Otero also
consumer travel behaviour updated the Strategic Plan
will be an ongoing business to identify objectives for the
strategy. Secretariat that include the
IAL
progression on existing projects,
3. Recovery might surge during formalizing Skål International‘s
traditional peak seasons as relationship with the World
restrictions ease, and consumer Travel and Tourism Council
research suggests pent-up (WTTC) as an Associate Member,
demand will drive more travel, as well as highlighting the
but restrictions will continue to necessary changes to cope with
prevent larger events, festivals, the effects of the Pandemic on
and gatherings, both social and our administrative function.
business from taking place.
4
TOURISM NOW = SKÅL INTERNATIONAL EDITORIAL
Back in January, I communicated ON THE MEMBERSHIP FRONT We are at the second phase of
my priorities to focus on the Digital Transformation and
The 2021 budget was prepared
supporting our collective Passion are working on introducing
on the basis of 11,800 members,
for Tourism through furthering more advanced features and
anticipating a significant decrease
our global partnerships, developing innovative platforms to our global
in membership renewals as a
relationships, increasing membership. We have a stated goal
consequence of the COVID-19
awareness and influence through to increase members’ awareness
crisis.
Tourism industry events in order and comfort level with the
to increase the value of a Skål technology, including the website.
International Membership. This WE, AS SKÅLLEAGUES,
We, as Skålleagues, must place a
also means continuing as high a MUST PLACE A PRIORITY
priority on supporting each other
level of member engagement as ON SUPPORTING EACH as well as the travel companies,
possible through virtual and digital OTHER AS WELL AS THE airlines, and hoteliers as they gear-
contact. TRAVEL COMPANIES, up in recovery mode.
Some member engagement AIRLINES, AND To this end, I will also be visiting
highlights: HOTELIERS AS THEY Skål International Quebec in
• Attending Zoom meetings with GEAR-UP IN RECOVERY March to review the challenges
Bucharest, Izmir, Latin America, MODE. we still face and discuss options
Asia, and several Canadian and available to ensure we will be able
U.S.A. clubs. to meet in person for the 2021
• Participated in the Twinning As a result of the membership World Congress.
Ceremony between Skål dues incentive, we are pleased to Thank you all for your support,
International Rome and Skål announce that 12,740 members patience and understanding. I wish
International Prague. renewed by the end of January you every success as you prepare
2021. Although there were some for this year’s Tourism challenges
• Participating in webinars
challenges associated with the and may you all celebrate a great
presented by Skål International
delivery of the incentive, we can Skål International Month of April.
U.S.A., Skål International Africa,
also state that the promotion was
and the Skål International
successful.
Rebuilding Tourism Webinar
Series with a presentation from HAPPINESS, GOOD HEALTH,
DIGITAL TRANSFORMATION
UNWTO on the ‘International FRIENDSHIP AND LONG LIFE.
Protection Code for Tourists’. As we adopted the Organisation’s
Digital Transformation, Skål
• Participation as a panelist for the International has advanced
2020 Uzakrota Travel Summit, at technologically platforms to allow
which Skål International also was members and the Secretariat
awarded the award for ‘World the opportunity to do business
Leading Tourism Association’. virtually and more efficiently.
l
BILL RHEAUME
Skål International President
5
TOURISM NOW = SKÅL INTERNATIONAL EDITORIAL
THE IMPACT OF THE CRISIS ON
WOMEN IN THE TOURISM SECTOR.
I
t is a fact that no country has We are living in very
yet achieved gender equality, challenging times. The energy
something that is worryingly must be put into the building, in
aggravated by the COVID-19 seeking common ground, creating
crisis since it threatens to erode a more just and egalitarian world,
the slight progress achieved. and in the joint work of men and
As the sector enters the second women, working side by side to
year of an unprecedented crisis, overcome this tremendous global
the consequences for women crisis, which is taking longer than
in the Tourism sector are clear. imagined.
According to the World Tourism And there is still the fact
Organisation, the pandemic that 1 in 3 destinations in the
and the remarkable drop in world continues to be closed to
DANIELA OTERO international tourist arrivals international Tourism. Still, the
Skål International CEO could reverse the progress made positive is that there is a change
in achieving gender equality. in direction, and those travel
From here, I recommend you restrictions are being applied
read the “Inclusive Recovery with a more nuanced approach
Guide for Women in Tourism” based on empirical data and risk
which, on the occasion of measurement. Some criteria have
International Women’s Day, has been unified. For example, a
growing number of destinations
EDI
been published by the UNWTO
in collaboration with UN Women. worldwide already require
international tourists to present
UNWTO data show that women a PCR or a negative antigen
are the majority in the Tourism test upon arrival and provide
workforce (54%); however, their contact details for tracking
women in the sector are often purposes.
concentrated in low-skilled jobs
and the informal sector. However, the outlook is still
challenging, and the economies
How can we achieve a more of all men and women are
significant presence of women in
TOR
suffering. Also, for that matter,
all decision-making platforms? small gestures have become
This is a significant challenge important. Because of this, now
since only 5% of the decision- more than ever, finding ways
making positions are currently to promote gender equality,
held by women. Thus, female giving something back to our
leadership as an agent of change communities, or collaborating
to achieve a more inclusive, have become indispensable.
innovative, and sustainable Do not forget that it is proven
sector continues to be an that giving not only helps to
IAL
outstanding issue. bring happiness to others but
This global pandemic has does even more for the person
highlighted the unsustainability giving. Dream, therefore,
of our economic and social of a better, fairer, and more
system. And, we cannot go egalitarian world, but, above all,
back to what we used to know position yourself and fight for it
as ‘normality’. But on the other to come true.
hand, this severe crisis offers
us an excellent opportunity to
makeover our model of society
l
at a local and global level, with
the contribution of women being DANIELA OTERO
critical in this renewal process. Skål International CEO
6
TOURISM NOW = SKÅL INTERNATIONAL GROWTH & DEVELOPMENT
NEW
MEMBERS WELCOME!!
AS CEO OF SKÅL INTERNATIONAL, I AM VERY HAPPY TO WELCOME ALL
OF SKÅL THE MEMBERS WHO HAVE CHOSEN TO JOIN THE WORLD’S LARGEST
ASSOCIATION OF TRAVEL AND TOURISM PROFESSIONALS.
INTERNATIONAL This is without doubt the best time to have a network of contacts at a global level, to
benefit from the advantages that membership offers, and to do business among friends.
You can contact new members through the Skål International web platform and give
them a warm welcome!
Log in with your username and password to the ‘Members’ section and connect with
members from all over the world! If you have any questions regarding access to the
platform, please contact the support team.
COUNTRIES
Australia Hungary Korea South Africa
Canada India Luxembourg Spain
China Indonesia Mexico Sri Lanka
Croatia Italy New Zealand Switzerland
Finland Italy Nigeria Thailand
France Japan Panama Turkey
Germany Kenya Romania U.S.A.
SECTORS
Airline Destination Mgmt. Restaurant Tourist
Airport Company Spa Organisation
Attraction Golf Clubs Sports Tourism Travel & Tourism
Hotel Education
Autocar and Suppliers to
Coach Company Hotel chains Tourism (goods, Travel Agents
Car Hire Inbound Tour services & IT) Travel Agents
Operator Tour Operator & Tour Op.
Consultancies
Association
Cruises and sea Prof. Congress/ Tourist
Events Organisers Authority Travel Brokers
ferries
Travel Media
7
TOURISM NOW = SKÅL INTERNATIONAL GROWTH & DEVELOPMENT
NEW
=
MEMBER STEP-BY-STEP
PROCESS
INTEGRATION
PROCESS STEP 1: GIVE PROSPECTIVE
MEMBERS VALID REASONS TO JOIN.
The committee developed relevant
A STEP-BY-STEP
reasons by membership categories why
prospective members would most benefit
through membership, answering ‘Why
PROCESS DEVELOPED should I join?’
BY SKÅL INTERNATIONAL STEP 2: SPONSOR’S ROLE INVITING
CANADA TO HELP AND ENGAGING A PROSPECTIVE
MEMBER AS A GUEST AT AN EVENT.
REDUCE MEMBER Details on information to share pre-event
communication, event host, club officer
ATTRITION introductions, post-event follow-up. Help
prospective members understand and
appreciate Skål International!
H
istorically, our clubs we concluded that much of STEP 3: MENTORSHIP BY SPONSOR
experienced high our attrition was often newer AND OFFICERS OVER THE FIRST 3 - 6
levels of attrition members who hadn’t fully MEETINGS.
each year. In 2016 appreciated membership value.
-2019 we launched a national Provide detailed mentorship roles, so
We conducted a survey of new members are fully integrated and
raffle raising approximately approximately 200 members who
$20,000 per year directed back have a meaningful understanding of Skål
had joined in the last 24 months, International!
to clubs to support membership asking about their knowledge
development initiatives. This was of Skål International, benefits,
very successful in recruiting new International Skål International STEP 4: QUALITY RESOURCES
members, but we were continuing Council, and questions beyond INCLUDING HANDOUTS, WELCOME
to experience high attrition. The their club. There was a real gap KIT, AND WELCOME VIDEOS.
question was… Why? in really appreciating the true
They developed a detailed prospective
In 2019 a working group of value and benefits of membership
member guide on what they will
members from across Canada to our dismay. In response,
experience:
explored this question. There the committee developed a
are always legitimate reasons comprehensive step-by-step • Skål International Canada President’s
why members depart, such process for clubs, recruiters, welcome video (in development at the
as moving away, passing, or officers, and recruits could follow time of writing).
changing industries. There are to be fully integrated into a club. • Club President’s welcome template (in
still new prospective members development).
moving into positions eligible for
Skål International membership p • Testimonial videos from members
in each of these cases! However, worldwide how they have benefited.
VISIT THE SKÅL INTERNATIONAL
Skål International Canada and all club
CANADA RESOURCE CENTRE
websites have all the tools and resources
AND TAKE A LOOK ALSO TO THE
TESTIMONIALS. readily available.
8
TOURISM NOW = SKÅL INTERNATIONAL GROWTH & DEVELOPMENT
SKÅL CLUB
2021 IS THE YEAR OF
RECOVERY, AND MORE
THAN EVER, CLUBS ARE
OF THE YEAR
EAGER TO STRENGTHEN AND
REVITALIZE THEMSELVES.
2020/2021
BEING AMONG THE
NOMINEES WOULD BE AN
ACHIEVEMENT IN ITSELF!
Please note that some of the criteria have a deadline of 30 April 2021 in the
requirements. So do not hesitate and do your best to be on the nominee’s list.
WHO MAY ENTER QUALIFYING REQUIREMENTS HOW TO PARTICIPATE
All Skål International clubs worldwide 1. Payment of annual membership fees The eligible clubs will be invited to
that meet all the requirements listed. made by the club before 28 February. produce a 2:30 minutes video outlining
General Secretariat will carry on a their achievements, initiatives to recruit
2. Net increase of 10% in membership
thorough revision to determine the or retain their membership, promote
or a minimum of 10 new members for
eligible clubs each year who will be the Skål International brand or their
clubs with more than 100 members
invited to participate in the Skål Club of charity, sustainable or other activities
(from 1 April 2020 to 30 April of the
the Year Award. undertaken from 1 January to 31
current year).
December 2020.
3. Voting delegate at two Annual
The videos must be received at General
General Assemblies in the past five
Secretariat not later than 31 July 2021.
years.
VOTING
4. Contribution to the Florimond
Volckaert Fund or the Membership
Development Fund, through
donations or vouchers for the Raffle
All clubs worldwide will be invited or Silent Auction (from 1 January
to vote electronically for the club 2020 to 30 April of the current year).
they consider should be declared the
5. That the club has a website for
winner.
external communications. p
Clubs will be allowed to vote for a
6. That the club is active in at least CONTACT SANDRA VERA
club in their own country. FOR MORE INFORMATION.
one social media platform such as
Clubs with less than ten members or Facebook, LinkedIn, etc.
with outstanding debts will not be
allowed to vote.
Senior Vice President Burcin
Turkkan, Vice President Fiona = AWARD CEREMONY
Nicholl, and Senior Director Juan The winner’s name will be announced during the Opening Ceremony of
Steta will make up a panel of judges the 2021 Skål International World Congress that is planned to take place in
representing the Executive Board. Quebec, Canada, from 12 to 17 October 2021.
Each of them will vote individually. The club winner will receive the Michael O’Flynn Perpetual Trophy and a
Suppose a club from a country of certificate valid for a free Double Congress registration in First Class for the
one of the jury members is among 2022 Skål International World Congress. Airfare excluded.ernational!
the clubs nominated to compete. In
that case, another member of the
Executive Board will deputize in order = TIMELINE (Dates subject to the Skål Internatioal World Congress celebration)
of seniority. 31 MAY Eligible clubs are invited to participate.
The club getting the highest combined 31 JULY Deadline for submission of videos to General Secretariat.
score will be declared ‘Skål Club of the 15 AUGUST - 14 Online voting period by clubs worldwide.
Year 2020/2021’. SEPTEMBER
13 OCTOBER The official announcement of the ‘Skål Club of the Year’ winner.
9
TOURISM NOW = SKÅL INTERNATIONAL MEMBERSHIP
SKÅL INTERNATIONAL
MEMBERSHIP BENEFITS
CHOICE HOTELS
DISCOUNT
FOR SKÅLLEAGUES
The agreement between Skål
International and Choice Hotels offer
a great benefit for all Skålleagues:
• Choice Hotels will offer up to 25% off
the lowest published rate.
• No limits on number of nights.
STARHOTELS
A GREAT PASSION FOR RESERVATIONS
• Valid for over 7000 hotels ITALIAN HOSPITALITY
worldwide. Take a break and book a wonderful
Starhotels, a private, Italian hotel stay in the heart of the most beautiful
• Skål International will be provided company operating in the upscale destinations and get 30% off on the best
with a unique client ID. and upper-scale & luxury sectors, available rate (breakfast included).
is a hospitality industry market
Reservation Center Starhotels:
leader. The Group vaunts 30 hotels
located in the heart of the top Italian • Toll Free Number 00 800 0022 0011 or
destinations, London and Paris. reservations@starhotels.it.
The prestigious Starhotels Collezione • Contacting the hotel directly.
– icons of style in the world’s most • Booking via www.starhotels.com (ask
beautiful destinations – stand out for Skål International por promotional code).
their strategic positions, sophisticated
design, and bespoke services.
Starhotels Collezione properties are TERMS AND CONDITIONS
HOW TO located in Florence, London, Milan,
BOOK? New York, Paris, Rome, Saturnia, • Valid until August 31, 2021, in all
Siena, Trieste, Venice and Vicenza. Starhotels properties (except The
The members will have the option to Michelangelo in New York and Terme
Starhotels Premium, located in the
book through: di Saturnia, Natural SPA & Golf Resort).
heart of the most beautiful Italian
• The 800 assigned reservation number cities, Bergamo, Bologna, Florence, • Inclusive of breakfast.
• Via Choice Hotels App. Genoa, Milan, Naples, Parma, Rome, • Not applicable during holiday and high
Saronno, and Turin, stand out for pick periods.
• Via a dedicated booking URL taking
their contemporary style and the
the members right to the discount • Non-cumulative with other
perfect combination of elegance and
page with no client ID required promotional rates.
comfort, providing an intangible sense
(ask Skål International for more
of well-being through excellent and • Not inclusive of tourist tax, if applicable.
information).
welcoming service.
www.choicehotels.com www.starhotels.com
10TOURISM NOW = SKÅL INTERNATIONAL MEMBERSHIP
RESOURCE
CENTRE
WEBINAR SERIES #REBUILDINGTOURISM
Skål International has started a new series of webinars dedicated to providing valuable
information on our Tourism industry for its recovery: #RebuildingTourism.
‘INTERNATIONAL
CODE FOR THE
PROTECTION OF
TOURISTS’
I WATCH WEBINAR
GUEST SPEAKER:
ALICIA GÓMEZ - Legal Counsel, UNWTO.
The unusual situation generated by the pandemic has brought an issue into focus: How to provide greater
legal protection for tourists?
The World Tourism Organization considers it absolutely necessary to regain the trust of consumers
and tourists, and is therefore working on the elaboration of an International Code for the Protection of
Tourists.
This project has already been endorsed by almost 100 countries and will help to provide tourists affected
by emergency situations with clearer and more consistent conditions of assistance worldwide.
‘DEBATE ON
THE BENEFITS
AND RISKS OF
THE HEALTH
GUEST SPEAKERS:
EDUARDO SANTANDER - Executive Director at European Travel Commission. PASSPORT’
MARIO HARDY - Chief Executive Officer at Pacific Asia Travel Association (PATA).
I WATCH WEBINAR
The Health Passport is a hot topic at the moment and highly relevant,
especially for our Tourism industry. Therefore we at Skål International
have promoted this insightful webinar to provide first-hand information
to all our members.
11TOURISM NOW = SKÅL INTERNATIONAL BOARD NEWS
2021
PORTFOLIO
THE EXECUTIVE BOARD SHARE THEIR GOALS FOR THEIR PORTFOLIO IN 2021
THE PRESIDENTIAL OBJECTIVES ARE FEATURED IN THE EDITORIAL
FROM PRESIDENT BILL RHEAUME FEATURED IN THIS MAGAZINE.
;
13TOURISM NOW = SKÅL INTERNATIONAL BOARD NEWS
PR, COMMUNICATIONS, SOCIAL MEDIA
l
BURCIN TURKKAN
Senior Vice President
T
his past year made us realize Secretariat Team, my fellow Skål
that these are the times International Executive Board members
to be part of an extensive under President Bill Rheaume’s
international network like Skål leadership, and your continued support.
International. My engagement area is the U.S.A.,
We continue to focus on keeping our Eastern-Southern Europe, and
membership connected internally and Turkey, representing 30% of our
externally. I am pleased to inform you total membership worldwide. I am
that 60% of the portfolio goals are staying in contact with club officers by
already achieved while ending the first communicating with them every month.
quarter. I look forward to finalizing I am working closely with Director
the rest of our goals working closely Marja Eela-Kaskinen as we are sharing
with the Skål International General Europe.
2021 PORTFOLIO VISION 2021 PORTFOLIO MISSION
Maximize the visibility of Skål Establish and drive a multi-channel
International globally while communications strategy and develop
maintaining effective and progressive a brand voice and maintain brand
communication internally. integrity across all platforms.
GOALS - ACTION PLAN
VISIBILITY INTERNALLY – INTERNAL COMMUNICATION
• Continue the current established internal series of communication within the
organization [Ongoing*]: monthly Newsletter, quarterly Magazine, EDM with
membership per need, Social Media Skål International pages.
• Continue to promote Skål International online platform among members
[Ongoing*]
• Establish strategic collaboration and harmony with AC’s/NC’s and club’s:
- Possibly a Zoom meeting to introduce the 2021 PR and Communication
Strategy and Principles [Completed].
- Establish a communication group with all assigned PR Communication
Officers to stay in constant contact to make sure the information flow
is achieved effectively not only for Press Releases but also for internal
communication tools as explained above; newsletter/magazine content
[Ongoing*].
• Updated membership contact details have been an important issue; this issue
needs to be tackled and solutions produced [Ongoing*].
• Review stats ad reports to identify/follow up membership engagement in
PR/Communications activities as well as social platforms and report back to
Executive Board [Ongoing*].
14TOURISM NOW = SKÅL INTERNATIONAL BOARD NEWS
VISIBILITY EXTERNALLY – GLOBALLY
• Develop annual PR Strategy:
- 12 months in advance planned Press Releases for Skål
International Executive Board (already 4 Press Releases
issued in 2021).
- Expand the Barter Agreement with PR Newswire,
including Spanish distribution covering Mexico/Latin
America also expand to Asia and Europe [Completed
with expansion to additional opportunities].
• Continue the active presence on Social Media Platforms;
Facebook-Twitter-Instagram while focusing more on
LinkedIn with promotional activities using the budget set
for [Ongoing*].
• Prepare house rules and guidelines for clubs on how to
maintain their social media platforms [Completed].
• Create and promote major global Skål International events
in Skål International social media platforms and Press
Releases [Ongoing*].
• Create speaking engagements for Skål International
Executive Board members, mainly prioritizing the
President and the CEO [Ongoing*].
• Expand the media contacts list and increase media
relations [Ongoing*].
ADDITIONAL PROJECTS TO TAKE ON IN 2021
SUPPORTING THE VISION AND MISSION OF THE
PORTFOLIO IN 2021
• Review, expand, and put in action the Speakers Bureau
Project prepared by Jean Francois Cote, VP of ISC (Action
Plan already produced working on the project actively).
• Support presence/visibility at industry events, trade shows,
and conferences with pre/after PR activities [Ongoing*].
• Look for PR opportunities through possible Sponsorships/
Partnership Skål International is already in, but more on
creating new ones.
*Ongoing: Items executed/completed as planned and continuing to
be performed until the end of the year regularly.
15TOURISM NOW = SKÅL INTERNATIONAL BOARD NEWS
INNOVATION, TECHNOLOGY, DIGITAL PLATFORMS,
AND ORGANISATIONAL STRUCTURE
l
FIONA NICHOLL
Vice President
2
021 has continued to be an Technology is already a very important
extension of 2020 which means part of all our lives but as we continue
that most of our members are still to live in this ‘new norm’, we are forever
working from home and unable looking for new ways to do business
to attend events in person. and live our lives safely.
MY PORTFOLIO GOALS FOR 2021 INCLUDE, BUT ARE NOT LIMITED TO:
INCREASING WEBSITE ENGAGEMENT
Our website engagement is currently sitting at approximately 22% of our
membership. Working with Jean-Francois Cote, International Skål Council Vice
President, we aim to increase this significantly.
WEBSITE IMPROVEMENTS AND FEATURES
The website is an investment to our organisation and our members. Features are
being introduced to increase the value of membership.
EDUCATING OUR MEMBERS
It’s very easy for people to become overwhelmed with the amount of technology in
the world. Everyday, something new is being launched and the platforms we use
every day are being upgraded. Research of new and innovative technology relevant
to our industry is being done and will be shared with our members.
INTRODUCING NEW INTERNAL PLATFORMS
Communication is a key part of every organisation. New tools are being introduced
to the board to help with productivity and communication.
VIRTUAL WORLD CONGRESS
As we still live in uncertain times, we need to know our options. Whether we get
to meet in person and add a digital component to our World Congress or if we are
forced to once again meet online, we must be prepared. Research is being done to
find the best possible solution.
ORGANISATIONAL STRUCTURE
Working with the CEO Daniela Otero and President Bill Rheaume to clearly define
rules, roles and responsibilities.
BRANDING
Ensuring that the Skål International brand is consistent across all countries.
MEMBERSHIP ENGAGEMENT: ASIA
The Asia Area represents approximately 19.7% of our total membership worldwide.
16TOURISM NOW = SKÅL INTERNATIONAL BOARD NEWS
STATUTES AND BY-LAWS
l
JUAN STETA
Director
T
he first goal will be to update clubs, National Committees and Area
the Model Statutes for a Commitees requesting they update and
local club and, then, those of send in their respective statutes for
National and Area Committees approval.
to conform to our current International A complimentary goal will be to work
By-Laws and Statutes, thus assisting the with the International Councillors
different Skål International structures of Latin America, from Mexico to
worldwide to update their own. Argentina and Chile, to enhance
Once the Model Statutes have been Membership Engagement, with both
made current, we will correspond with retaining and growing membership.
FINANCE
l
MARJA EELA-KASKINEN
Director
W
e are facing another of all the Executive Board to oversee that
very challenging year our costs remain within the boundaries
of fighting against of the budget.
COVID-19, and the We will continue to seek savings
pandemic affects Skål International and the most profitable deals for Skål
the same way it affects everything and International and all our members, and
everyone around the world. we will continue to look for sponsors.
As we operate with a budget approved Thanks also to our extremely
every year by the members at the professional and dedicated staff, our
Annual General Assembly, it is the duty finances are in good control.
17TOURISM NOW = SKÅL INTERNATIONAL BOARD NEWS
INTERNATIONAL SKÅL COUNCIL
l
DENISE SCRAFTON
International Skål Council President
T
he International Skål Council is In the meantime, our total focus is on all
focused on Membership issues issues relating to quality membership.
this year. Several Councillors This includes growing membership,
have some great ideas for Skål adding value to our member’s journey
International initiatives, and we will within Skål International and seeking
look at them in 2022. out new locations for clubs.
OUR INITIATIVES INCLUDE
REVIEWING MEMBERSHIP CLASSIFICATIONS
These classifications are at the heart of our membership make-up. It is essential
that we have classifications that mirror the very industry that we work in today. A
committee has been formed from the U.S.A., Thailand, Mexico and New Zealand to
review all categorie. The first draft is expected in April 2021.
WEBSITE INFORMATION
It is essential that the website is a communication vehicle. The International Skål
Council will enhance and improve their image and communications on the website,
and is also organising training for Northern and Southern Hemispheres to ensure
all Councillors have a solid understanding of the website and its capabilities. We are
working with Vice President Fiona Nicholl on this project.
ACTIVE INDIVIDUAL MEMBERSHIP
This is a membership area that is growing. The International Skål Council will
review how these members can be more involved, and their members have full
value.
OVERVIEW OF ACTIVITY IN REGIONS
North America has researched their membership in many areas, e.g. membership
number, those vulnerable to job loss, how many can meet face-to-face and many
other pertinent issues. The International Skål Council considers this an excellent
way to obtain and share ‘Best Practice’ globally. This exercise will be run across all
regions.
MEMBERSHIP DEVELOPMENT FUND
Skål International requires a healthy fund to run membership drives. The
International Skål Council will be reviewing the criteria moving forward. We need
to add value to membership and develop models for clubs to adopt for membership
growth.
THIS IS A BRIEF OVERVIEW. OUR PLAN IS TO WORK WITH CLUBS,
NATIONAL AND AREA COMMITTEES AND THE EXECUTIVE BOARD, TO
STABILISE AND GROW SKÅL INTERNATIONAL MEMBERSHIP.
18TOURISM NOW = SKÅL INTERNATIONAL BOARD NEWS
SKÅL INTERNATIONAL STRATEGY
l
DANIELA OTERO
CEO
T
he pandemic caused by Our strategic plan, which was designed
COVID-19 is demanding a prior to the pandemic, has had to be
high price from individuals, modified due to the impact that the
communities, organisations, pandemic has had and will soon have on
and businesses worldwide and has the organisation’s income.
particularly impacted the Tourism Therefore, according to realistic
sector. Therefore, Skål International forecasts for the coming months, a
and our association members have had readjustment of the different areas has
to reinvent themselves in the face of been carried out and always maintains
restrictions on gatherings and social and prioritizes the organization’s
events imposed by health authorities objectives as primary and relevant.
worldwide.
OBJECTIVES
TO BE A LEADING VOICE IN THE RECOVERY OF THE TOURISM
To continue and increase, if possible, the presence and relevance of the organisation
within the Tourism sector at the international level, and to be one of the leading
voices in the recovery of the industry.
PARTNERSHIP
To increase the number and quality of partners globally.
BENEFITS FOR MEMBERSHIP
To increase the benefits and services to members.
THE FINAL VERSION OF THE DOCUMENT AGREED WITHIN THE
EXECUTIVE BOARD WILL BE AVAILABLE ON THE WEBSITE SHORTLY.
19TOURISM NOW = SKÅL INTERNATIONAL COUNCILLOR’S CORNER
INTERNATIONAL
SKÅL
I
represent Nigeria on the In Nigeria, where we have
COUNCIL
International Skål Council. three clubs – Lagos, Abuja,
In January 2021, I became and Port-Harcourt, we mostly
the Secretary of the Council. held our meetings virtually.
However, both Port-Harcourt
2020 is a year that will not and Abuja were able to meet
be forgotten in a hurry. A lot physically in December.
happened (or did not happen) as
we were all locked down in our There were weekly sessions via
various homes and countries. zoom by some local Tourism
Yes, we all missed interacting organizations. Seven wonders
with each other in person, of Naija and Nigeria Travel
but we learned a lot about week (which is run by Efetobo
technology and the new ways Avwhana, a Skål International
of communicating via Zoom, member) did an excellent job.
WhatsApp group chats, etc. We toured Nigeria virtually
together, from Benin’s historic
Our Skål ancient city in
International midwestern
Council, WE WERE TAKEN Nigeria to the
however, ON A FASCINATING numerous
remained cascading
very active. DISCOVERY OF A waterfalls
Participation BEAUTIFUL COUNTRY, and beautiful
from landscapes
councilors WHICH WE ARE in Northern
has been ANXIOUSLY WAITING Nigeria. We
higher than
all my years
TO SHARE WITH THE also discovered
several
in the council. WORLD ONCE THE surprises,
Everyone
rolled up their
PANDEMIC IS OVER. including Kwara State
sleeves, put that showcased
on their cameras, and joined our traditional clay-pot making,
our zoom council meetings. beautiful festivals, and rich
We have achieved up to 95% traditions.
attendance, up from about
50%. These meetings have been We were taken on a fascinating
very engaging, exciting, and discovery of a beautiful
enlightening. We have seen country, which we are
a change of batons for some anxiously waiting to share with
Councillors. While I would miss the world once the pandemic is
those councilors, I am looking over.
forward to a fruitful 2021.
l
BIMBO DUROSINMI-ETTI
Councillor Skål International Nigeria
& International Skål Council Secretary
20TOURISM NOW = SKÅL INTERNATIONAL SKÅL INTERNATIONAL AREAS
PHOTO.
» Skål International
Europe Signature
Event in Paris 2018.
HISTORY OF
SKÅL
INTERNATIONAL
EUROPE
E
urope is a huge territory Rome, in November 2019 saw
with lot of countries the signatory of a charter by
where Skål International a huge majority of the Europe
is established. Each countries. Skål International
country had its own practices and Europe Network was officially
own Skål International concept. born. During 2020 it became
evident the network had no real
Most of the countries were facing
same issues. It become more and place within the Skål International
sphere and had to be transformed
more evident that cooperation
was greatly needed. Talks to into an official Skål International
Area Committee.
‘open’ the borders took place.
The process was lengthy. A first In July 2020, Skål International
founding meeting was held in Europe Area Committee was
Paris in November 2018, the base presented to and approved by
of a cooperation was set up. To the Skål International Executive
avoid unnecessary discussion this Committee.
group is based on geography and
not political organisations.
A second meeting, held in
21TOURISM NOW = SKÅL INTERNATIONAL SKÅL INTERNATIONAL AREAS
= BE A VOICE IN SKÅL INTERNATIONAL
Give Europe a united voice within Skål International proposing European
SKÅL candidates and supporting them with the clubs participation.
INTERNATIONAL = BE A COMMUNICATION NETWORK IN SKÅL
INTERNATIONAL EUROPE
EUROPE AREA Activate united relations with institutions.
COMMITTEE = BE A MASTER EXAMPLE FOR ‘DOING BUSINESS AMONG
FRIENDS’
GOALS Provide and develop services to members.
= INCREASE ATTRACTIVENESS OF SKÅL INTERNATIONAL TO
EXISTING MEMBERS
= INCREASE BRAND AWARENESS TO NON-MEMBERS
COORDINATION PROVIDE SERVICES TO OUR
MEMBERS
SKÅL Coordinate European clubs in A.G.A.
and other international events Business services:
INTERNATIONAL elections. • Visit Europe With Skål
International:
EUROPEAN
EUROPE AREA SKÅL INTERNATIONAL QUALITY
AWARDS
- Listing (landing page with direct
company contacts and contact
COMMITTEE Promote actively and deliver the
European Skål International Quality
form).
- B2B online meeting days /
ACTION PLAN Awards. virtual trade shows.
SUSTAINABLE TOURISM - Advertising and sponsorship
AWARDS possibilities.
Encourage European members • Networking opportunity (online
to participate in the Sustainable and/or in presence) such as Skål
Tourism Awards and supporting International Europe Days to be
them. included in club events such as
twinning’s or anniversaries.
SKÅL CLUB OF THE YEAR • Ad hoc surveys on relevant
Encourage European clubs to business topics.
participate in the Skål Club of the • Systematic publication of all
Year and supporting them. research, white papers, raw or
COMMUNICATION aggregated statistical data.
Use the Skål International press • Presence of Skål International
release system (must be extended Europe Area Committee on Skål
to Europe, or a new one must be International stands in trade
set in place). Have a strong social shows.
media policy and a dedicated team to Member services:
implement it.
• Regular Skål International Europe
WEB Area Committee Newsletter to all
members with information and
Have a Skål International Europe
relevant content.
Area Committee website inside
skal.org platform. • Listing of all position openings
within Skål International with
NEWSLETTER the possibility of submitting
Have a regular European newsletter, candidature.
with original content. • European Skål Academy: webinars
to be proposed to the entire
Skål International Europe Area
Committee audience.
22TOURISM NOW = SKÅL INTERNATIONAL SKÅL INTERNATIONAL AREAS
ERIC ETIENNE ARMANDO BALLARIN THOMAS DÖBBER-RÜTHER
UNITED KINGDOM ITALY GERMANY
President Vice President Vice President
After a career in the passenger Co-owner with his son Managing Director of SGC
shipping business in Northern Piergiorgio of Topcamp-Cavallino, Management GmbH. Managing
Europe, set up in 1997 VP TOURS, for the management of the Director of Rheinhotel Dreesen,
a Tour Operator proposing UK, accommodation business. Bonn-Bad Godesberg. Managing
Scotland, Ireland along with Since 2017, Skål International Director of Scryptos Technology
Northern Europe countries. Italy President. GmbH, Frankfurt am Main.
Elected President and Owner of Hotel Alte Warener
Since 2020, Skål International Zeitung and DVAG insurance
International Councillor of Skål Europe Area Committee Vice
International United Kingdom in agency, Waren.
President.
2018. Since 2019, Skål International
Since 2020, Skål International Germany Vice President.
Europa Area Committee Since 2020, Skål International
President. Europe Area Committee Vice
President.
=
MEET THE SKÅL
INTERNATIONAL
EUROPE
EXECUTIVE BOARD
FLORIN TANCU KARINE COULANGES
ROMANIA FRANCE
Secretary & Treasurer International Councillor
Chairman of the Board Bucharest 20 years in the Hotel Industry as
Otopeni Airport and Baneasa Director of Sales & Marketing.
Airport and General Director Since 2010, R.O.S.E Meetings
WECO Travel Romania. & Events - Venue Finder for
Since 2020, Skål International Corporate and Associations
Europe Area Committee Secretary clients, mainly in Europe.
and Treasurer. Organizing Seminars,
Conventions, Incentives…
Since 2016, Skål International
Paris President.
Since 2020, Skål International
Europe Area Committee
International Councillor.
23TOURISM NOW = SKÅL INTERNATIONAL EXEMPLARY SKÅLLEAGUE
EXEMPLARY
SKÅLLEAGUE
THE SCHOOL OF ROME
I
joined Skål demands and contrast anniversary celebration.
International in the membership decline. The Skål International
l 2009 at the Skål President Percario logo is now commonly
PAOLO BARTOLOZZI International stand wanted to build a present on the Italian
Skål International Roma in WTM London. Little giant, international, tourist press.
President did I know that it would and highly respected Then came Covid-19…
be the beginning of an Skål International club and suddenly Skål
Managing Skål
incredible journey, with in Rome. The slogan International, an
International Europe
IT Team fantastic new friends and “think global, act local” association based on
challenges. was our guideline. Four strong interpersonal
Initially, Skål simple words completely relations, became a
International was a changed the approach galaxy of dispersed and
great way to get special to club management isolated individuals.
rates when traveling for and ended a self- VISION – AFTER
my IT company. Then, referential feeling in Skål
Hard lock-down started
Presidents Augusto Minei International Roma.
in March 2020. I saw my
and Antonio Percario Skål International Roma
industry collapse. Club
drew me into the club’s opened to the outside
membership shrunk
management, initially world, not limiting to Skål
dramatically during my
asking for help with the International Members
first months as President.
Skål International Roma only. We became
website. I did not realize brand ambassadors Still, the only sustainable
that those were my first for institutions and long-term vision for a
steps in the ‘School of Tourism events. We healthy club is… big,
Rome’. formed a think tank international, and
as the first step of the well respected. This
In February 2020, I
Academy Foundation. determined our first goal:
was elected President
return quickly to pre-
after three years as Skål We opened the club in
Pompei. We established COVID-19 Membership.
International Roma
Online Communication strong connections with Our Members’ joint
& IT Director and Web other associations, and statement, “value for
Administrator for Skål together, we converse money”, provided the
International Italia. with institutions. direction to go, and we
We held in Rome the learned from surveys
VISION – BEFORE signature of one of the that both Skålleagues and
Skål International founding documents colleagues asked for new
Roma started in 2016 a of Skål International international relations.
‘New Deal’ to meet new Europe during the 70th-
24TOURISM NOW = SKÅL INTERNATIONAL EXEMPLARY SKÅLLEAGUE
STRATEGY TACTICS
SOME RESULTS
The Board assessed the
situation to give “value
We provided the Board
with online productivity
AND STORIES OF
for money,” re-establish tools and procedures to HOPE
regular communications, guarantee the functioning
develop the club’s of the club. In parallel, we MEMBERSHIP
operational capability, activated new channels to Skål International Roma lost 58% of
face financial obligations, communicate efficiently Membership in 2020 for Covid-19,
continue with club with Members. going from 135 members in December
digitalization, and prepare 2019 to 57 in the darkest moment of
The Academy think tank
for recovery. We granted 2020. March 2021, we are back to 101
immediately produced Members (+73%) and will soon hit the
loyal and early paying two surveys, measuring
Members discounts on target of pre-COVID-19 Membership.
feelings and desiderata of
renewals. our Membership. During SERVICES TO MEMBERS
To provide international all the crisis, it continued The digitalization of procedures made
relations – and attract to support the Board with the club a fast-delivering machine,
new members with data and qualified advice. providing the demanded services with
similar needs – the Board limited resources. In nine months,
We campaigned to we organized 38 events, including
determined that the best enroll Presidents of
opportunities were offered webinars, meetings, research, and
other associations, publications (one per week).
by Skål International strengthening bonds.
Europe and its brand new In 2021 the Presidents VOICE IN INSTITUTIONS
B2B platform. of FIAVET Italia (TO The policy of collaboration with
The Board decided to and TA) and ADUTEI other associations brought Skål
capitalize on the inactivity (International Tourism International Roma to the Italian
of other associations to Boards), GIST (Tourism Senate. A new law on Tourism
Professions is possibly in its final
attract new members, press), ADA Lazio
approval process. This law would
provide a unique ‘house’, (Hotel Managers), and
embed Skål International’s ideas.
or facilitate the setup Federalberghi Lazio
of new clubs (Skål (Hotels) joined Skål INTERNATIONAL RELATIONS
International Calabria will International Roma. Through Skål International Europe,
open soon, working on We accepted to be more we deliver new continental horizons
two more). to existing and new members.
opportunistic, favoring
activities with short-term BRANDING
planning. We generate flows of information
to the public and the press at every
event. The Skål International
brand is associated with a dynamic
organization addressing a wide
variety of topics.
= THE SCHOOL OF ROME
So, what about the School of Rome. In Rome, we have a ‘system’ where all
members are invited to join the team to run the club. Of course, not all respond.
Once a new member joins the team, he/she is immediately involved in projects
and operations, getting specific training when needed. Everybody has exposure
to each club procedure creating the basis of team member inter-changeability.
This is a method to make a group of volunteers work together efficiently,
encourage responsible free initiative, and support weaknesses with redundancy.
Soon our trainees become trainers. They open new teams bringing new life to
the club, more content, and attraction for new members.
25TOURISM NOW = SKÅL INTERNATIONAL WOMEN AROUND THE WORLD
SUCCESSFUL
WOMEN
AT SKÅL
INTERNATIONAL
26TOURISM NOW = SKÅL INTERNATIONAL WOMEN AROUND THE WORLD
SUCCESSFUL
CAREERS
and industry businesses suffered
economic losses in 2020. North Little
Rock hotel occupancy was down 20
percent in 2020 over 2019, and North
Little Rock restaurants had a 10-percent
decrease in revenue from January 2020
through October 2020 over 2019: a
$16.4 million loss.
“2020 was difficult. But the hospitality
and Tourism industry will lead the
ANNETTE BÄTJER recovery of the economy”, Trevino says
hopefully. “We have an opportunity to
Born in the northern part of Germany,
make a real difference in 2021 and the
Annette Bätjer has worked in
future”.
Hamburg’s hospitality industry for
over 34 years. Karen Trevino, who has been a
member of Skål International Arkansas,
The hotel-trade specialist began as
U.S.A., started her Skål International
a head housekeeper at the, at that
journey in 2005. After serving on the
time, newly opened Forte Crest
local club level, Karen also served one
Hotel Hamburg in 1987. After that,
KAREN TREVINO term on the Skål International U.S.A.
she worked as a Rooms Division
Board as Regional VP with ten years
Manager for two years at the Grand Member of Skål International
of volunteer administrative service in
Hotel Nuremberg before returning to Arkansas (U.S.A.), Karen Trevino has
Skål International, Arkansas. Trevino
Hamburg in 1992 to run the Forte Crest been promoted to President & CEO at
describes her Skål International
Hotel Hamburg as General Manager North Little Rock CVB.
experience with the following
for four years. She held the position of
The North Little Rock Convention statement: “I feel so fortunate to be a
General Manager at the Best Western
& Visitors Bureau (North Little Rock part of Skål International with friends
Queens Hotel Hamburg until 2006. In
CVB) announced that Karen Trevino, worldwide. It has been such a joy
2006 she became the General Manager
formerly Senior Vice President & to be a member of an organization
of Mövenpick Hotel Hamburg, which
COO, has been officially promoted to that encourages doing business with
opened its doors in 2007 in a historic
President & CEO as of January 1, 2021. friends”.
water tower. Since that time, the
Tower and Annette are a unit, and “On behalf of the North Little Rock Trevino’s four decades of Tourism
in Hamburg, you cannot name one Advertising & Promotion Commission, I and hospitality experience include
without the other. would like to congratulate Karen Trevino work as group tours consultant at
on her new role of President & CEO of the Arkansas Department of Parks &
Annette Bätjer has been President
the NLRCVB”, said Melanie Hoggard, A Tourism; assistant and later executive
of Skål International Hamburg
& P Commission chairman and owner director of then-named North Little
from 2003 – 2013, and from then till
of Moe’s Southwest Grill Arkansas. Rock Visitors Bureau; director of
today, she supports the club as Past
“Karen’s extensive history with the operations for the Arkansas Hospitality
President and Senior Skål International
CVB and most recent role of Senior Vice Association; hospitality and Tourism
Representative. For more than 25
President & COO makes her the perfect professor at Pulaski Technical
years, Annette has been working in
candidate to lead this great team into the College’s Arkansas Culinary Arts &
an honorary capacity for DEHOGA,
new year and beyond. Her dedication and Hospitality Management Institute; and
the German Hotel and Catering
love of promoting our City’s Tourism and administrator for the Arkansas Tourism
Association, and the Chamber of
hospitality industry are unparalleled, and Development Foundation.
Commerce’s examination board in
we look forward to working with her in
Hamburg. Her enormous expertise Trevino graduated Summa Cum Laude
this endeavor”.
is well received by students and from California University in 2010 with
colleagues in the hospitality industry. Due to the coronavirus pandemic and a Master of Arts in Tourism Planning
Skål International Hamburg is pleased the subsequent restrictions on events, & Development and Magna Cum
that she is such an invaluable human sports, group gatherings, and venue Laude from John Brown University
being and member. capacity, North Little Rock hospitality in 2003 with a Bachelor of Science in
27TOURISM NOW = SKÅL INTERNATIONAL WOMEN AROUND THE WORLD
Organizational Management. She is also
FIRST WOMEN
a Certified Culinary Travel Professional
(CCTP) and Certified Travel Industry
Specialist (CTIS).
Trevino currently serves on the Boards
VICE PRESIDENTS ON
NATIONAL BOARD OF
of Directors for Arkansas Travel
Council, Skål International Arkansas,
SKÅL INTERNATIONAL
and Southeast Tourism Society and as
deputy auditor for Skål International
U.S.A.. She has served on the Boards
of Directors or committees for
Argenta Community Theater; Argenta
Downtown Council; Arkansas Dance
MEXICO
Network; Arkansas Festival & Events
Association; Arkansas Hospitality
Association; Heart of Arkansas
Tourist Association; North Little Rock JANE GARCÍA & ANGIE ANGON
Chamber of Commerce; Riverfest;
Skål International U.S.A., Susan G. We just celebrated Women’s Both have won the Skål International
Komen Runway for the Cure, and is International Day, which marks Skål ‘Club of the Year’ award.
a sustaining member of the Junior International Mexico, a total of 131 Jane García for Skål International
League of North Little Rock. She was Tourism professionals who participate Cancun in 2016, being also awarded
a founding member of the Arkansas in one of the twenty-three clubs with Membre d’Honneur same year in
River Cities Sports Commission and the throughout the country, 791 members. Monaco during the Skål International
Arkansas Association of Convention & Skål International Mexico National World Congress.
Visitors Bureaus (AACVB). Board Committee has, for the first Angie Angon won the Skål
The North Little Rock CVB team shares in over 50 years of history, two International ‘Club of the Year’ award
Trevino’s passion for the community women Vice Presidents that lead the for Skål International Bahías de
and Tourism. formation. Huatulco in 2018.
“We are making a concerted effort to The Vice President I is Jane García and Both are active in social responsibility,
work closely with our neighborhood followed by Vice President II Angie sustainability, and many other Tourism
groups to identify and develop Tourism Angon. aspects of Mexico inside and outside of
opportunities in their areas. A program Skål International.
for DEI (Diversity, Equity, and Inclusion)
is also in the works in partnership with
the City to ensure all visitors and locals
feel welcome in North Little Rock”,
Trevino said.
Trevino has won several achievements PHOTO.
and awards related to her work in » Jane García,
Skål International
Tourism, including being named Mexico Vice President I.
Tourism Person of the Year at the 2011
Arkansas Governor’s Conference on
Tourism and being inducted into the
Arkansas Hospitality Association’s
Hospitality Hall of Fame in 2010.
She has also won the Silver Cup for
Tourism from the Arkansas Hospitality
Association; State Management Award
from Arkansas Business & Professional
Women; Spirit of Skål Award from
Skål International Arkansas; Shining
Example Award for CVB of the Year
from Southeast Tourism Society, and
both the President’s Award and Silver
Cup Award from the Central Arkansas PHOTO.
Chapter of the Arkansas Hospitality Angie Angon »
Skål International Mexico
Association. Vice President II.
28You can also read
